Right About Now - Legendary Business Advice

The workforce shortage is not only a labor problem. According to Nicole Feenstra, it is also a storytelling and marketing problem created by companies that fail to make their opportunities meaningful.

The DNA Agency founder joins Ryan Alford on Right About Now to discuss employer branding, workforce development, skilled trades, artificial intelligence, employee retention, and the changing expectations of younger workers. They explain why employers should communicate purpose, career growth, impact, and culture instead of relying on generic job descriptions.

Nicole also shares how digital advertising, audience targeting, geofencing, customer journeys, and rapid campaign testing can help organizations reach the right candidates. This conversation gives business owners a practical framework for making their companies more attractive to the people they want to hire.

THIS EPISODE IS BROUGHT TO YOU BY GOHIGHLEVEL

GoHighLevel helps businesses and agencies manage leads, automate follow-up, book appointments, and keep customer conversations moving from one platform.

Explore GoHighLevel with Ryan Alford:
https://www.gohighlevel.com/?fp_ref=ryanalford

TOPICS COVERED

• Employer branding and recruitment marketing
• Why job descriptions have become “word salad”
• Communicating the value of work
• Marketing jobs as opportunities
• The construction and skilled-trades shortage
• How AI could reshape the workforce
• Careers that still require human skills
• Attracting candidates through storytelling
• Employee retention, training, and advancement
• Purpose-driven work and younger generations
• Improving the online application funnel
• Geofencing workforce-development events
• Measuring recruitment campaigns
• Niche marketing and audience identification
• Testing messages before perfecting campaigns

CONNECT WITH NICOLE FEENSTRA

The DNA Agency: https://thednagency.com/

LinkedIn: https://www.linkedin.com/in/nicolefeenstra

Instagram: https://www.instagram.com/thenicolefeenstra/

The DNA Agency on LinkedIn: https://www.linkedin.com/company/the-dna-agency

CONNECT WITH RYAN ALFORD AND RIGHT ABOUT NOW

Right About Now: https://www.ryanisright.com/

Ryan Alford: https://www.ryanalford.com/

Instagram: https://www.instagram.com/ryanalford/

LinkedIn: https://www.linkedin.com/in/ryan-alford/

Jason Brown grew up sleeping in sleeping bags, entered the stock market with $500, and eventually transformed a $10,000 student loan into a six-figure trading account. After one emotional trade wiped out approximately $250,000, he was forced to move home and rebuild his finances and investment strategy from the beginning.

On Right About Now, The Brown Report founder and Five-Year Millionaire author joins Ryan Alford to explain how that failure reshaped his approach to risk, options trading, and wealth accumulation. Together, Ryan and Jason discuss financial advisors, stock charts, paper trading, financial literacy, and the importance of knowing when to exit a losing position.

Jason also outlines his Five-Year Millionaire framework while emphasizing the education, practice, and discipline required before risking real money. This episode is for educational purposes only and should not be considered financial advice.

TOPICS COVERED

• Jason Brown’s childhood and early interest in wealth
• Losing most of his first professionally managed investment
• Making his first $100 trading Sprint stock
• Growing a student loan into a six-figure account
• The trade that wiped out approximately $250,000
• Greed, ego, and emotional investing
• Risk management and predetermined exit points
• Stock charts, fundamentals, and market patterns
• Using options for leverage and portfolio protection
• Paper trading and practicing with realistic amounts
• Evaluating financial advisors and investment funds
• The Five-Year Millionaire wealth-building framework
• Teaching financial literacy at an earlier age

CONNECT WITH JASON BROWN

The Brown Report: https://thebrownreport.com/

Free Trading Resources: https://thebrownreport.com/account/

Five-Year Millionaire: https://fiveyearmillionaire.com/

Power Trades University: https://powertradesuniversity.com/

Instagram: https://www.instagram.com/brownreport/

LinkedIn: https://www.linkedin.com/in/jasonbrown1124/

CONNECT WITH RYAN ALFORD AND RIGHT ABOUT NOW

Right About Now: https://www.ryanisright.com/

Ryan Alford: https://www.ryanalford.com/

Instagram: https://www.instagram.com/ryanalford/

YouTube: https://www.youtube.com/@RightAboutNowwithRyanAlford

Brett Farmiloe built Featured after seeing small-business owners with deep expertise but no reliable way to get quoted by the media. He joins Ryan Alford to discuss earned media, digital PR, AI search visibility, and the revival of Help a Reporter Out.

They explain how media citations may influence LLM recommendations, why AI is compressing the marketing funnel, and why a single high-profile feature rarely produces instant revenue. Brett also shares how Featured and HARO connect journalists with verified experts while giving publishers greater control over AI-generated responses.

The conversation offers a realistic strategy for building authority, earning backlinks, reaching customers, and becoming more visible across traditional search and AI platforms.

TOPICS COVERED

• Brett Farmiloe’s journey from agency owner to Featured founder
• The difference between paid media and earned media
• How businesses can earn credible media coverage
• AI search optimization, AEO, and GEO
• Getting cited and recommended by large language models
• How ChatGPT is changing the customer journey
• Why PR results are difficult to measure
• Consistency, quality, and quantity in media outreach
• The acquisition and relaunch of Help a Reporter Out
• Connecting journalists with verified expert sources
• Using AI without removing human expertise
• Free and paid ways to begin using Featured and HARO

CONNECT WITH BRETT FARMILOE

Featured: https://featured.com/

Help a Reporter Out: https://www.helpareporter.com/

Brett on LinkedIn: https://www.linkedin.com/in/brettfarmiloe

Brett on X: https://x.com/BrettFarmiloe

CONNECT WITH RYAN ALFORD AND RIGHT ABOUT NOW

Right About Now: https://www.ryanisright.com/

Ryan Alford: https://www.ryanalford.com/

Ryan on Instagram: https://www.instagram.com/ryanalford/

Ryan on LinkedIn: https://www.linkedin.com/in/ryan-alford/

Apple Podcasts: https://podcasts.apple.com/us/podcast/right-about-now-legendary-business-advice/id1346054199

Spotify: https://open.spotify.com/show/0gy9HkTiwpAAgu1DFyIW9h

YouTube: https://www.youtube.com/@RightAboutNowwithRyanAlford

Lisa Holladay has spent her career building loyalty for Mercedes-Benz, The Ritz-Carlton, St. Regis, and now TIGER 21. She joins Ryan Alford to explain how intentional customer experience turns transactions into lasting relationships and why product quality alone cannot create brand love.

Their conversation covers customer journey mapping, experiential marketing, surprise-and-delight moments, community building, and the challenge of creating meaningful value for ultra-high-net-worth members. Lisa also takes Ryan inside TIGER 21’s peer-learning model, where entrepreneurs and executives connect around investing, family, philanthropy, health, and life after a major business exit.

Lisa and Ryan discuss what changed when she moved from global corporations with massive sponsorship budgets to an entrepreneurial organization where ideas can be tested quickly and leaders are trusted to take risks.

TOPICS COVERED

• Lisa Holladay’s career at Mercedes-Benz and Marriott
• Building luxury customer experiences
• The relationship between brand love and customer loyalty
• Why a strong product is only one part of retention
• Designing an intentional customer journey
• Creating memorable experiential marketing
• Building communities instead of customer lists
• TIGER 21’s peer-to-peer learning model
• Serving entrepreneurs after a major liquidity event
• Connecting wealth, family, philanthropy, and purpose
• Maintaining engagement through digital and in-person experiences
• Creating an entrepreneurial culture inside a growing organization

CONNECT WITH LISA HOLLADAY

TIGER 21: https://tiger21.com/

Lisa on LinkedIn: https://www.linkedin.com/in/lisaholladay01

Lisa on Instagram: https://www.instagram.com/holladaytime/

CONNECT WITH RYAN ALFORD AND RIGHT ABOUT NOW

Right About Now: https://www.ryanisright.com/

Ryan Alford: https://www.ryanalford.com/

Ryan on Instagram: https://www.instagram.com/ryanalford/

Ryan on LinkedIn: https://www.linkedin.com/in/ryan-alford/

Apple Podcasts: https://podcasts.apple.com/us/podcast/right-about-now-legendary-business-advice/id1346054199

Spotify: https://open.spotify.com/show/0gy9HkTiwpAAgu1DFyIW9h

YouTube: https://www.youtube.com/@RightAboutNowwithRyanAlford

Yarin Gaon started his first company at 14, built and sold Israel’s largest military-goods e-commerce platform, and now helps founder-led businesses make smarter decisions about growth. On Right About Now, he joins Ryan Alford to explain why so many companies stall after reaching $1 million to $5 million in revenue and how “growth by subtraction” can improve profitability.

Their conversation covers profit mapping, unprofitable bestsellers, ideal customer profiles, leadership alignment, and the hidden risks of building custom technology. Yarin also explains why entrepreneurs should establish predictable cash flow before raising outside capital and why keeping equity can matter more than chasing a bigger revenue number.

This episode offers a practical framework for business owners who want stronger margins, fewer distractions, and a company that actually pays them more.

TOPICS COVERED

• Starting a software business at 14
• Building and selling an Israeli e-commerce company
• Why custom-built technology can hurt a business exit
• The difference between revenue, profit, and EBITDA
• Why founder-led companies stall between $1 million and $5 million
• Growth by addition versus growth by subtraction
• Finding negative-margin products through profit mapping
• The plumbing company whose popular service lost hundreds of thousands
• Identifying the right customers, offers, and marketing channels
• Why hustle and operational systems are not substitutes for strategy
• Bootstrapping versus raising venture capital
• Preserving founder equity while building a profitable business

CONNECT WITH YARIN GAON

Fractional Partners: https://www.fractional.partners/

Growth Decisions Canvas: https://canvas.fractional.partners/

Growth Bottleneck Snapshot: https://snapshot.fractional.partners/

Free Profit Map: https://www.fractional.partners/free-tools/profit-map

LinkedIn: https://www.linkedin.com/in/yaringaon/

CONNECT WITH RYAN ALFORD AND RIGHT ABOUT NOW

Right About Now: https://www.ryanisright.com/

Ryan Alford: https://www.ryanalford.com/

Instagram: https://www.instagram.com/ryanalford/

LinkedIn: https://www.linkedin.com/in/ryan-alford/

YouTube: https://www.youtube.com/@RightAboutNowwithRyanAlford

Before founding Global Processing Systems, Moses Heredia worked crop fields with his immigrant mother, entered merchant services at $4.25 an hour, and survived a period when he could not afford basic utilities. One Spanish-language sales appointment showed him what commission could unlock; after becoming a top performer and rising through management, he walked away from an executive track to build his own company.

On Right About Now, Ryan Alford asks Moses what actually sustained that climb, from fierce competition and disciplined selling to honest relationships and customer-first leadership. They discuss starting from a pickup truck, taking the first financial hit as CEO, protecting employees during economic crises, and building a culture that keeps people for decades.

Moses also shares why faith, service, and helping others advance matter more to him than the number in his bank account.

TOPICS COVERED

• Moses Heredia’s immigrant family and agricultural upbringing
• Discipline, faith, competition, and the desire to win
• Entering the merchant-services industry
• Learning to sell on commission
• Identifying an underserved Spanish-speaking market
• Founding and scaling Global Processing Systems
• Human customer service in the payment-processing industry
• Servant leadership and the inverted-pyramid model
• Creating long-term employee loyalty
• Leading through recessions and the pandemic
• Honesty and accountability in business
• Redefining wealth, leadership, and success

CONNECT WITH MOSES HEREDIA

Official website: https://www.mosesheredia.com/

Fields to Fortune: https://www.mosesheredia.com/book

Buy the book on Amazon: https://www.amazon.com/dp/B0F84H46R8

Global Processing Systems: https://globalprocessingsystems.com/

Instagram: https://www.instagram.com/mosesheredia_/

LinkedIn: https://www.linkedin.com/in/moses-heredia-17390098/

CONNECT WITH RYAN ALFORD AND RIGHT ABOUT NOW

Right About Now: https://www.ryanisright.com/

Ryan Alford: https://www.ryanalford.com/

Instagram: https://www.instagram.com/ryanalford/

LinkedIn: https://www.linkedin.com/in/ryan-alford/

YouTube: https://www.youtube.com/@RightAboutNowwithRyanAlford

Tony Vieira spent 36 years in beverage science and operations, helping Blue Moon recover from near cancellation and supporting White Claw through one of the fastest growth periods in the alcohol business.

Now the former brewmaster and quality executive has left the corporate safety net to build mōcean drinkwerx with his son, Christian. Tony joins Ryan Alford to explain how product quality, consumer psychology, viral culture and production capacity turned two beverage brands into category leaders.

They examine the risks hidden inside explosive growth, including pre-sold inventory, three enormous breweries built during COVID and excess capacity after demand peaked. Ryan and Tony also discuss building a company with family, creating an energy drink for adults and why founders must challenge the ideas they are most tempted to protect.

TOPICS COVERED

• Tony Vieira’s 36-year beverage career
• Taking Blue Moon to number one in craft beer
• The product strategy behind Blue Moon’s drinkability
• White Claw’s rise and the creation of hard seltzer
• Consumer psychology and viral brand growth
• Scaling production during extreme demand
• The danger of overbuilding manufacturing capacity
• Separating pipeline fill from recurring sales
• Working with a family member and co-founder
• Developing an energy drink for adult consumers
• Challenging assumptions during product development
• Solving customer problems instead of protecting ideas

CONNECT WITH TONY VIEIRA

Mōcean: https://drinkmocean.energy/

Mōcean on Amazon: https://www.amazon.com/MOCEAN-Mandarin-Caffeine-Adaptogens-Sucralose/dp/B0FSDHYS4N

Mōcean on Instagram: https://www.instagram.com/moceandrinkwerx/

Tony Vieira on LinkedIn: https://www.linkedin.com/in/tonyvieira1/

CONNECT WITH RYAN ALFORD

Right About Now: https://www.ryanisright.com/

Ryan on Instagram: https://www.instagram.com/ryanalford/

Ryan on LinkedIn: https://www.linkedin.com/in/ryan-alford/

The podcast industry no longer looks like the creative, audio-first business it was a decade ago.

Jeff Umbro, founder and CEO of The Podglomerate and host of Podcast Perspectives, joins Ryan Alford to examine the rise of video podcasting, media consolidation, programmatic advertising and the decline of high-cost narrative shows. Jeff explains how creators can separate audience acquisition from retention, establish clearer goals and determine how much production quality actually serves the business.

Drawing on his experience producing more than 700 episodes, Ryan opens up about overproduction, niche audiences and creating a show that generates relationships instead of chasing vanity metrics. Together, Ryan and Jeff offer a practical strategy for sustainable podcast growth: understand what the listener receives, diversify distribution and revenue, and avoid depending on one platform.

TOPICS COVERED

• The evolution of the podcast industry
• Podcasting’s growing identity crisis
• Audio podcasts versus video podcasts
• Audience acquisition and listener retention
• Podcast production costs and scope creep
• Direct sponsorships and programmatic advertising
• Media consolidation and platform dependence
• The decline of narrative podcasting
• Subscription, membership and live-event revenue
• Building a podcast that supports business objectives

CONNECT WITH JEFF UMBRO

The Podglomerate: https://podglomerate.com/

Work With The Podglomerate: https://podglomerate.com/connect/

Jeff Umbro on LinkedIn: https://www.linkedin.com/in/jeffumbro/

Podcast Perspectives: https://listen.podglomerate.com/show/podcast-perspectives

Podcast Perspectives on Apple Podcasts: https://podcasts.apple.com/us/podcast/podcast-perspectives/id1699652108

CONNECT WITH RYAN ALFORD

Right About Now: https://www.ryanisright.com/

Ryan on Instagram: https://www.instagram.com/ryanalford/

Ryan on LinkedIn: https://www.linkedin.com/in/ryan-alford/

Mode Mobile co-founder and CEO Dan Novaes joins Ryan Alford for a conversation about entrepreneurship, business pivots and turning smartphone activity into income. Dan shares how his instinct for finding overlooked opportunities took him from selling Pokémon cards as a kid to building a multimillion-dollar international electronics business before he finished college.

Ryan and Dan unpack the creation of Mode Mobile, its growth from less than $100,000 in revenue to more than $25 million by 2022, and the development of an operating system that rewards people for everyday mobile activity. Dan explains why consumer attention becomes significantly more valuable when paired with action and how that relationship creates measurable value for users, advertisers and technology partners.

The conversation also explores launching the EarnPhone, the challenges of entering the hardware business, the danger of pursuing growth at all costs and why Dan views the ability to pivot as his greatest entrepreneurial skill.

TOPICS COVERED

• Dan Novaes’ early entrepreneurial ventures
• Building a $2 million business during college
• The creation and growth of Mode Mobile
• How EarnPhone and EarnOS work
• Smartphone habits and the attention economy
• How brands value consumer attention and action
• Knowing when to pivot a business model
• Hardware, software and licensing partnerships
• Profitable growth versus growth at all costs
• Mode Mobile’s future and potential IPO plans

CONNECT WITH DAN NOVAES

Mode Mobile:
https://www.modemobile.com/

EarnPhone:
https://www.modephone.com/

Mode Mobile Investment Information:
https://invest.modemobile.com/

Dan Novaes on LinkedIn:
https://www.linkedin.com/in/danielnovaes

Mode Mobile on LinkedIn:
https://www.linkedin.com/company/modemobile/

CONNECT WITH RYAN ALFORD

Right About Now:
https://www.ryanisright.com/

Instagram and LinkedIn:
@ryanalford

YouTube:
https://www.youtube.com/@RightAboutNowwithRyanAlford

Chandler Bolt, founder and CEO of SelfPublishing.com, joins Ryan Alford for a tactical conversation about writing, publishing, and using a book to grow a business. Chandler shares the eight milestones his team uses to move authors from an idea to a finished launch and explains the four Ps behind a book that connects with the right reader.

Ryan pushes on the questions entrepreneurs actually care about: how much publishing costs, how long the process takes, whether self-publishing beats traditional publishing, and what kind of ROI a book can realistically create. Chandler explains how the right book can generate leads, strengthen sales conversations, increase referrals, train customers and teams, and continue producing value years after publication.

The conversation also challenges the obsession with bestseller lists and makes the case that for a business owner, revenue, authority and impact are far more important metrics of success.

TOPICS COVERED

• Self-publishing vs. traditional publishing
• Chandler Bolt’s eight publishing milestones
• The MORE writing method
• The four Ps of positioning a book
• Publishing costs, time and ROI
• Using books to generate leads and close sales
• Books as authority and credibility assets
• Print books vs. ebooks
• Why business outcomes matter more than bestseller lists

CONNECT WITH CHANDLER BOLT

SelfPublishing.com:
https://selfpublishing.com/

Episode Offer / Consultation:
https://selfpublishing.com/writeaboutnow

Instagram:
https://www.instagram.com/realchandlerbolt/

LinkedIn:
https://www.linkedin.com/in/chandlerbolt/

YouTube:
https://www.youtube.com/@ChandlerBoltOfficial

CONNECT WITH RYAN ALFORD

Right About Now:
https://www.ryanisright.com/

Instagram:
https://www.instagram.com/ryanalford/

LinkedIn:
https://www.linkedin.com/in/ryan-alford/

Steve Pratt joins Ryan Alford to explain why brands can no longer force people to pay attention. As the author of Earn It and co-founder of Pacific Content, Steve has spent decades studying what makes audiences willingly choose, remember and return to content.

The conversation explores why traditional advertising metrics often reward weak marketing, how short-term thinking undermines long-term growth and why valuable content should feel like a genuine gift to its audience. Steve shares his framework for creative bravery and explains how brands can connect their expertise to content people would consume even if the company name disappeared.

Ryan and Steve also discuss niche audiences, branded podcasts and the difference between paying for impressions and paying to generate an actual sample. This episode offers a practical strategy for marketers, founders and creators trying to stand out without becoming another interruption.

• Steve Pratt’s career in television, music and podcasting
• The creation of Pacific Content
• Why the traditional media and advertising model broke
• Earning attention in an unlimited-content economy
• Creative bravery and memorable marketing
• Connecting audience value to business outcomes
• Why sales-driven content destroys trust
• Marketing to prospects who are not ready to buy
• Super-serving an underserved audience
• Designing a distinctive content format
• Promoting content to smaller, qualified audiences
• Cost per sample versus traditional CPM
• Building an audience that chooses to return

Steve Pratt:
https://www.stevepratt.com/

Earn It book page:
https://www.stevepratt.com/book

Buy Earn It on Amazon:
https://www.amazon.com/Earn-Unconventional-Strategies-Brave-Marketers/dp/177458476X

Steve on LinkedIn:
https://ca.linkedin.com/in/steveprattca

The Creativity Business:
https://creativitybusiness.substack.com/

Right About Now:
https://www.ryanisright.com/

Ryan Alford:
https://www.ryanalford.com/

Ryan on Instagram:
https://www.instagram.com/ryanalford/

Dani Lynn Robison joins Ryan Alford to explain why lasting wealth is usually built through consistent, repetitive decisions instead of exciting short-term opportunities. From working as a musician on cruise ships to building Freedom Family Investments and Oodles of Leads, Dani’s career has been shaped by learning where her strengths create the most value.

She explains why many aspiring landlords eventually become passive investors, how clear communication earns investor trust and why entrepreneurs should resist expanding into businesses they do not want to operate. Dani and Ryan also explore customer retention, lead nurturing and the long-term value businesses lose by constantly chasing new prospects.

The conversation closes with a practical discussion about passive real estate, artificial intelligence and building financial freedom without abandoning the work that gives your life purpose.

• Finding opportunity outside your original career
• Mentorship, consistency and following proven systems
• Fear of failure versus fear of success
• Building teams with true leaders
• Passive real estate and professionally managed investments
• Trust, transparency and investor communication
• The danger of chasing every new opportunity
• Vertical integration versus building around core strengths
• Lead generation for home-service businesses
• Nurturing existing leads and customers
• Building lifetime customer value
• AI as a business tool instead of a replacement for human judgment

Freedom Family Investments:
https://freedomfamilyinvestments.com/

Book a conversation:
https://chatwithfreedom.com/

Dani on Instagram:
https://www.instagram.com/danilynnrobison/

Dani on LinkedIn:
https://www.linkedin.com/in/danilynnrobison

Oodles of Leads:
https://oodlesofleads.com/

Liat Ben-Zur, author of The Bias Advantage, joins Ryan Alford for a direct conversation about why artificial intelligence is exposing fragile leadership, broken workflows and unclear accountability. Drawing on her experience leading technology transformations at Microsoft, Philips and Qualcomm, Liat explains why most unsuccessful AI initiatives are organizational failures rather than technology failures.

Together, Ryan and Liat examine the difference between adopting AI and creating measurable business value. Liat outlines how leaders can begin with valuable problems, redesign workflows, establish clear ownership, build guardrails and stop experiments that fail to produce results.

The conversation also explores why judgment, ethical clarity, adaptability and the ability to recognize missing context will define effective leadership in an AI-driven world.

TOPICS COVERED

• Why AI initiatives fail to generate business value
• The organizational problems technology cannot solve
• Measuring outcomes instead of AI usage
• Creating accountability across every business function
• Redesigning workflows around artificial intelligence
• Knowing when to stop an AI experiment
• Why judgment is becoming the new leadership advantage
• How AI exposes outdated talent and decision-making models
• The risks of incomplete or biased training data
• Why leaders must remain accountable for machine-generated decisions
• Unconventional leadership in the AI era
• The ideas and frameworks inside The Bias Advantage

CONNECT WITH LIAT BEN-ZUR

Website:
https://liatbenzur.com/

The Bias Advantage:
https://liatbenzur.com/thebiasadvantage/

LinkedIn:
https://www.linkedin.com/in/lbenzur

CONNECT WITH RYAN ALFORD AND RIGHT ABOUT NOW

Right About Now:
https://www.ryanisright.com/

Apple Podcasts:
https://podcasts.apple.com/us/podcast/right-about-now-legendary-business-advice/id1346054199

Spotify:
https://open.spotify.com/show/0gy9HkTiwpAAgu1DFyIW9h

YouTube:
https://www.youtube.com/@RightAboutNowwithRyanAlford

Ryan Alford:
https://www.ryanalford.com/

Instagram:
https://www.instagram.com/ryanalford/

Going viral once can be luck, but doing it repeatedly requires a system. Brendan Kane, founder of Hook Point and author of The Guide to Going Viral, joins Ryan Alford to reveal the creative research, storytelling formats and retention principles behind consistently successful social media content.

Drawing on his experience with global brands, celebrities and more than 5,000 content tests, Brendan explains why proven formats outperform trends, hacks and endless posting. Ryan and Brendan also explore personal branding, the opportunity available to niche businesses and why AI-generated content will not succeed without strong human judgment and storytelling fundamentals.

Listeners will leave with a practical framework for creating content that attracts attention, reaches beyond a narrow audience and supports meaningful business growth.

TOPICS COVERED

• The difference between accidental and repeatable virality
• Why storytelling formats outperform social media hacks
• What Brendan learned from testing 5,000 content variations
• Audience retention and algorithmic distribution
• Making niche content accessible to a wider audience
• Building a portable personal brand
• AI’s role in social media and content creation
• Selecting sustainable formats that prevent creator burnout

CONNECT WITH BRENDAN KANE

Official website: https://brendanjkane.com/

Hook Point: https://hookpoint.com/

The Guide to Going Viral: https://brendanjkane.com/the-guide-to-going-viral/

Instagram: https://www.instagram.com/brendankane/

LinkedIn: https://www.linkedin.com/in/brendanjkane/

CONNECT WITH RYAN ALFORD

Right About Now: https://www.ryanisright.com/

Instagram: https://www.instagram.com/ryanalford/

Evan Marks joins Ryan Alford on Right About Now for a conversation about mental performance, emotional awareness, and making better decisions under pressure. Evan explains why emotions should be treated as information rather than ignored and how creating mental space allows people to consciously choose their next behavior.

Ryan and Evan examine why people often wait for confidence or motivation before taking action, even though behavior usually changes before feelings do. They discuss how repetition, consistency, and intentional choices create momentum and gradually build greater confidence and self-trust.

The episode also covers aggressive patience, procrastination, resilience, emotional reactions, and how small improvements compound over time. Evan shares practical ways athletes, executives, traders, and business owners can slow down mentally, reduce interference, and perform closer to their full potential.

Through M1 Performance Group, Evan works with high performers on focus, resilience, decision-making, and execution in demanding environments.

• Mental performance under pressure
• Emotions as data
• Creating space before responding
• Behavior versus feelings
• Repetition and neurological habits
• Consistency and confidence
• Motivation versus momentum
• Aggressive patience
• Procrastination and fear
• Intentionality and execution
• Performance equals potential minus interference
• Ryan Alford and Evan Marks on conscious behavior

Evan Marks
https://www.linkedin.com/in/evanmarks-m1/
https://www.instagram.com/emarks72/

M1 Performance Group
https://m1performancegroup.com/
https://www.linkedin.com/company/m1-performance-group/

Ryan Alford / Right About Now
https://www.ryanisright.com/
https://www.instagram.com/ryanalford/

Navin Goyal joins Ryan Alford to discuss the realities of venture capital and why most companies may be better served by staying scrappy instead of immediately pursuing outside investment. As a physician, entrepreneur, and co-founder of Loud Capital, Navin has experienced funding from both the founder and investor sides of the table. 

Ryan and Navin explore active capital, the execution gap that appears after funding, and how experienced operators can help companies grow while using less money. They also discuss the pressure that comes with institutional investment, the cost of giving away equity, and why raising capital should never be confused with building a successful company. 

Navin also explains how AI can help leadership teams organize private company data, identify the activities producing real value, and eliminate distractions that consume time without moving the business forward. The episode offers a grounded framework for founders deciding whether investment will truly accelerate the company or simply create more pressure. 

• Who should and should not pursue venture capital
• The difference between money and strategic support
• Reducing capital needs through better execution
• Founder accountability and adaptability
• The risks of unrealistic growth expectations
• Giving away equity versus remaining independent
• Leadership teams and flexible executives
• AI-powered company assessments
• Building business value instead of staying busy
• Ryan Alford and Navin Goyal on disciplined entrepreneurship

Navin Goyal
https://www.linkedin.com/in/navingoyalmd/

Loud Capital
https://loudcapital.com/

Ryan Alford / Right About Now
https://www.ryanisright.com/
https://www.instagram.com/ryanalford/

Luke Yarnton joins Ryan Alford to discuss why the future of influencer marketing belongs to customers—not celebrities. As co-founder of The Rave, Luke shares how brands are identifying influential customers already purchasing their products and turning them into long-term ambassadors through authentic relationships and community building. 

Ryan and Luke explore how micro and nano influencers outperform traditional celebrity campaigns, why trust matters more than follower count, and how affiliate marketing, referrals, and customer communities are reshaping brand growth. The conversation also covers practical strategies businesses can use to activate existing customers and create sustainable word-of-mouth marketing. 

• The evolution of influencer marketing
• Ambassador marketing
• Customer advocacy
• Micro and nano influencers
• Affiliate marketing
• Community building
• Referral strategies
• Authentic brand partnerships
• Customer acquisition
• Ryan Alford and Luke Yarnton discuss modern marketing

Mark J. Kohler joins Ryan Alford on Right About Now to talk about how entrepreneurs, side hustlers, and small business owners can think differently about taxes and wealth. As a tax attorney, CPA, author, and educator, Mark explains why the tax code is not just something to fear once a year, but a tool business owners can learn to use legally and strategically.

Ryan and Mark cover the difference between earning more money and keeping more money, including how side hustles, rental properties, 1099 income, and business expenses can create real advantages when handled correctly. Mark also shares why business owners need to stop fully delegating their tax strategy and instead become the CEO of their own tax team.

The episode also dives into family payroll, family board meetings, Roth IRAs, self-directed IRAs, crypto, and how small business owners can involve their families while building wealth. It is a practical, high-energy conversation about taking ownership of your money, understanding the rules, and using the same strategies wealthy people study every year.

Topics Covered

• Why small business owners overpay in taxes
• How the tax code motivates wealth-building behavior
• Side hustles as a gateway to tax strategy
• Why business owners need better bookkeeping
• What your accountant may not be telling you
• Family payroll and paying your kids through the business
• Roth IRAs, crypto, and self-directed retirement accounts
• How to build a tax team instead of outsourcing everything
• Ryan Alford and Mark J. Kohler on ownership, discipline, and wealth

Links
Right About Now / Ryan Alford
https://www.ryanisright.com/
https://www.ryanalford.com/
https://www.instagram.com/ryanalford/

Mark J. Kohler
https://markjkohler.com/
https://www.instagram.com/markjkohler/
https://www.youtube.com/@markjkohler
https://mainstreetbusinesspodcast.com/
https://directedira.com/

Episode Timestamps

• 00:00 – Stop Blaming the Rich & Own Your Destiny
• 00:32 – Introduction: Welcome to Right About Now with Ryan Alford
• 00:53 – Introducing Main Street Tax Attorney Mark J. Kohler
• 01:31 – Mark's Journey from Lemonade Stands to the 1%
• 02:31 – Why Taxes Are Law (And Why the "Big Dogs" Afford It)
• 03:29 – The Side Hustle Revolution & Building Wealth
• 04:42 – The 1099 Golden Ticket: Write-Offs You're Missing
• 05:32 – Demystifying Tax Brackets & Effective Tax Rates
• 06:09 – Real Estate & Depreciation Strategies (The Trump Tax Anomaly)
• 07:29 – Tax Strategies the Rich Geek Out On (Roth IRAs & HSAs)
• 08:50 – Understanding the True Purpose of the Tax Code
• 09:58 – Oil & Gas Tax Credits Explained
• 11:17 – The #1 Thing Small Business Owners Must Stop Doing
• 12:35 – Being the CEO of Your Own Tax Team
• 13:05 – Treat Your Side Hustle Like a Real Business
• 14:07 – Tracking Expenses: Stop Delegating, Start Documenting
• 14:51 – Integrating Family: How to Form a Family Board & Family Office
• 16:17 – Putting Your Kids on the Payroll Tax-Free
• 18:44 – Why Your Current Accountant Might Fight New Tax Strategies
• 20:57 – Mark’s Take on the Crypto Bus & XRP
• 21:38 – The Difference Between a Financial Advisor and an Investment Advisor
• 23:32 – What Fuels Success & The Ultimate Goal of the American Dream
• 25:05 – Where to Find Mark J. Kohler's Resources & Network
• 26:17 – Closing Thoughts: Information Doesn't Change Lives, Execution Does
  

Ryan Alford sits down with Matthew McGrory, CEO and co-founder of Arwen.ai, for a conversation about AI, brand safety, social media moderation, and the business value hidden inside comment sections. Matthew explains how Arwen helps brands manage toxic content, protect communities, and identify the customer questions, buying signals, and insights that often get buried in high-volume social conversations.

The episode also explores where social media may be headed next, including more commerce, more AI-driven interaction, and more pressure on brands to respond in real time. Ryan and Matthew discuss the idea of X becoming a larger social, commerce, payment, and advertising platform, and why that kind of future changes how brands should think about engagement.

They also cover the tension between moderation and free speech, what “lawful but awful” content means, and why brands need tools that protect their channels without removing legitimate opinion. This is a strong episode for marketers, founders, brand leaders, and operators trying to understand how AI can make social media safer, smarter, and more commercially useful.

Topics Covered

• Arwen.ai and AI-powered social media moderation
• Brand safety and comment protection
• Why comment sections contain valuable buying signals
• The future of social commerce and AI engagement
• How brands can turn social conversations into insights
• The difference between toxic content and legitimate opinion
• Why social media is moving past billboard-style advertising
• Ryan Alford and Matthew McGrory on social intelligence, customer data, and the next era of digital marketing

Links
Right About Now
https://www.ryanisright.com/
https://podcasts.apple.com/us/podcast/right-about-now-legendary-business-advice/id1346054199
https://www.youtube.com/@RightAboutNowwithRyanAlford

Ryan Alford
https://www.ryanalford.com/
https://www.instagram.com/ryanalford/

Matthew McGrory / Arwen.ai
https://www.arwen.ai/home
https://www.arwen.ai/platform
https://www.arwen.ai/news
https://uk.linkedin.com/in/mmcgrory

Ryan Alford talks with Devora Rogers, Chief Strategy Officer at Alter Agents, about how consumer decision-making has changed and why old marketing assumptions are not enough anymore. Devora explains “shopper promiscuity,” the growing challenge of brand loyalty, and why consumers now use more sources of information before making purchase decisions.

The episode explores the tension between brand building and performance marketing, including why brands can over-focus on bottom-of-funnel tactics while ignoring awareness, trust, and meaningful differentiation. Ryan and Devora also discuss brand narcissism, attribution myths, human research, podcasts, catalogs, and why marketers need to understand the full context behind a buying decision.

Devora shares lessons from her work with Google’s Zero Moment of Truth research and explains why real people still reveal insights that AI-generated or synthetic respondents cannot. This is a practical episode for marketers, founders, and business leaders who want to understand why customers switch, what still influences buying behavior, and how brands can earn attention in a fragmented market.

Topics Covered

• What shopper promiscuity means for brands
• Why brand loyalty is harder to earn today
• Brand building vs. performance marketing
• Why brand tracking can miss the bigger shopper story
• Attribution, attention, and why marketers still cannot measure everything
• Why real human research still matters
• The surprising influence of podcasts and catalogs
• Google’s Zero Moment of Truth and how buying behavior evolved
• Ryan Alford and Devora Rogers on the future of shopper behavior and brand strategy

Links
Right About Now
https://www.ryanisright.com/
https://podcasts.apple.com/us/podcast/right-about-now-legendary-business-advice/id1346054199
https://open.spotify.com/show/0gy9HkTiwpAAgu1DFyIW9h

Ryan Alford
https://www.ryanalford.com/
https://www.instagram.com/ryanalford/

Devora Rogers / Alter Agents
https://alteragents.com/
https://alteragents.com/who-we-are/devora-rogers-y/
https://alteragents.substack.com/

Ryan Alford talks with Monica Nassif, founder of Mrs. Meyer’s Clean Day, about the founder story behind one of the most recognizable brands in household cleaning. Monica explains how her mother’s Midwestern practicality, frugality, and grit became the foundation for a brand that felt different from anything else on the shelf.

The conversation moves through the early days of Caldrea, the decision to create Mrs. Meyer’s, the challenge of selling into Whole Foods one store at a time, and the failed Target test Monica chose to walk away from before the buyer kicked her out. Ryan brings the marketing and operator lens, while Monica brings the hard-earned retail wisdom of someone who built a brand by understanding the consumer, the shelf, and the category.

They also talk about creativity, packaging, fragrance, social media, product development, and Monica’s book I Bottled My Mother. This episode is especially useful for founders, marketers, and CPG operators who want to understand what it really takes to build a brand that can move from niche to mainstream.

Topics Covered

• The origin story of Mrs. Meyer’s Clean Day
• How Thelma Meyer became the soul of the brand
• Building Caldrea before launching Mrs. Meyer’s
• Selling into Whole Foods, Target, Walmart, and Amazon
• Why Monica pulled the brand from Target and came back stronger
• How fragrance made cleaning products feel giftable and premium
• What founders need to understand about shelf space
• Ryan Alford and Monica Nassif on consumer behavior, creativity, disruption, and founder perseverance

Links
Right About Now
https://www.ryanisright.com/
https://podcasts.apple.com/us/podcast/right-about-now-legendary-business-advice/id1346054199
https://www.youtube.com/@RightAboutNowwithRyanAlford

Ryan Alford
https://www.ryanalford.com/
https://www.instagram.com/ryanalford/

Monica Nassif / I Bottled My Mother
https://www.simonandschuster.com/books/I-Bottled-My-Mother/Monica-Nassif/9781646872336
https://www.amazon.com/Bottled-My-Mother-Growing-Business/dp/1646872339
https://www.target.com/p/i-bottled-my-mother-by-monica-nassif-paperback/-/A-1007820287
https://www.walmart.com/ip/I-Bottled-My-Mother-Grit-Grime-amp-Growing-a-Business-the-Mrs-Meyer-apos-s-Story-Paperback-9781646872336/18837654974

Ryan Alford sits down with Chris Allen for a conversation that starts with Netflix’s Million Dollar Secret and quickly turns into something more useful for founders, marketers, and operators. Chris shares how he went from finance to business school to startup life, why he believed consumer products now need a face as much as a formula, and how that belief pushed him toward reality TV.

The episode also explores what happens after the cameras stop rolling. Ryan and Chris talk about online attention, brand leverage, content testing, influencer economics, and why sales and influence still sit at the center of almost every business outcome that matters.

Chris is candid about the pressure of instant visibility, the challenge of turning attention into revenue, and the bigger question of what success actually looks like after a public breakthrough. It is a smart episode about celebrity, strategy, and using visibility as a business tool instead of just a vanity metric.

Topics Covered

• Chris Allen’s background in finance and startups
• Why he saw fame as a business asset
• The strategy behind going on Million Dollar Secret
• How Netflix’s platform amplified the show globally
• Why online attention is easier to get than to monetize
• Sales, influence, and convincing people in business
• The difference between short-term fame and long-term leverage
• Ryan Alford and Chris Allen on purpose, impact, and what comes next

Links
Right About Now
https://www.ryanisright.com/
https://www.ryanisright.com/videos/
https://www.ryanisright.com/follow/

Ryan Alford
https://www.ryanalford.com/
https://www.instagram.com/ryanalford/

Chris Allen
https://www.instagram.com/callennd/

Million Dollar Secret
https://www.netflix.com/title/81731670
https://www.netflix.com/tudum/million-dollar-secret

Ryan Alford talks with Rick Jordan about one of the hardest founder arcs to navigate: building real momentum, scaling quickly, and then being forced to confront what happens when part of that structure fails. Rick walks through taking his company public, the acquisitions that accelerated growth, and the liabilities that later turned those wins into a painful and expensive reset.

The conversation is honest about the things founders do not always say out loud. Ryan and Rick unpack the emotional side of leadership, the tendency to internalize every failure, the danger of writing checks just to buy more time, and why entrepreneurs often carry burdens no one else inside the company truly feels.

They also talk about what comes next: rebuilding with stronger structure, teaching other business owners what Rick learned the hard way, and focusing on scalable systems that can survive more than just the first burst of momentum. It is a candid, useful listen for anyone trying to grow without confusing speed for stability.

Topics Covered

• Rick Jordan’s path from private business growth to public markets
• How acquisitions helped scale the company quickly
• What happens when acquired businesses bring hidden problems
• The legal and structural difference between buying stock and buying assets
• Why founders often over-own the pain of failure
• The cost of trying to save a business the wrong way
• Rebuilding with better structure and clearer boundaries
• Ryan Alford and Rick Jordan on scaling, scars, and second chances

Links
Right About Now
https://www.ryanisright.com/
https://podcasts.apple.com/us/podcast/right-about-now-legendary-business-advice/id1346054199
https://www.youtube.com/@RightAboutNowwithRyanAlford

Ryan Alford
https://www.ryanalford.com/
https://www.instagram.com/ryanalford/

Rick Jordan
https://www.mrrickjordan.com/
https://www.instagram.com/mrrickjordan/
https://www.youtube.com/@mrrickjordan

ReachOut Technology
https://www.reachoutit.com/

Frequency Holdings
https://www.frequencyholdings.com/

Ryan Alford talks with Chris Josephs, co-founder of Autopilot, about how political stock-trade tracking became one of the most talked-about ideas in finance media and how that momentum evolved into a real investing business. Chris explains the origin of the Pelosi Tracker, why the topic hit such a nerve with both parties, and how Autopilot now gives users a way to follow portfolios from politicians, hedge funds, AI-driven strategies, and vetted independent investors.

The conversation also digs into product design, marketplace thinking, and what Chris believes is broken in traditional investing. Ryan and Chris explore the black-box problem with advisors and retirement accounts, why transparency matters more than ever, and how accountability can become a real competitive edge in a world increasingly flooded by AI-generated noise.

They close by talking about virality, founder strategy, and the difference between chasing attention and using attention to build durable trust. It is a useful episode for entrepreneurs, investors, and operators who want to understand how a sharp media insight can turn into a differentiated product with real staying power.

Topics Covered

• The origin story behind the Pelosi Tracker
• Why political stock trading became such a viral topic
• How Autopilot works inside existing brokerage accounts
• The marketplace model for following investors
• Why transparency and verification matter in modern finance
• Chris Josephs’ view on AI, emotion, and stock research
• Why virality is overrated without product-market fit
• Ryan Alford and Chris Josephs on trust, investing, and founder execution

Links
Right About Now
https://www.ryanisright.com/
https://podcasts.apple.com/us/podcast/right-about-now-legendary-business-advice/id1346054199
https://open.spotify.com/show/0gy9HkTiwpAAgu1DFyIW9h
https://www.youtube.com/@RightAboutNowwithRyanAlford

Ryan Alford
https://www.ryanalford.com/
https://www.instagram.com/ryanalford/

Chris Josephs / Autopilot
https://www.joinautopilot.com/
https://www.instagram.com/chrisjjosephs/
https://x.com/pelositracker
https://pelositracker.app/

Ryan Alford sits down with Anya Cheng, founder and CEO of Taelor, for a conversation about AI, commerce, branding, and why data is becoming the defining advantage in the next generation of startups. Anya shares how she identified a real customer problem inside fashion and style, why most men do not actually want to shop, and how Taelor was built to remove friction through a mix of AI, logistics, and human styling support.

Ryan and Anya also dig into the balance between brand and performance marketing, the changing role of SEO in a ChatGPT world, and why founders should be thinking less about building models and more about owning differentiated data. The episode becomes a bigger discussion about business moats, customer behavior, and how the most valuable AI companies may come from industries that do not look flashy at first glance.

They close with a sharp look at live shopping, social commerce, and where Anya believes U.S. consumer behavior is headed next. It is a useful listen for entrepreneurs trying to separate what is durable in AI from what is just noise.

Topics Covered

• How Anya Cheng went from major tech companies to founding Taelor
• Why solving the right problem is more important than building the right feature
• The role of AI and human stylists in modern commerce
• Why unique data is more valuable than generic model access
• Branding, performance marketing, and the purchase funnel
• ChatGPT SEO and the rise of answer-based discovery
• Live shopping and why U.S. commerce behavior still lags Asia
• Ryan Alford and Anya Cheng on defensible AI business strategy

Links
Right About Now
https://www.ryanisright.com/
https://podcasts.apple.com/us/podcast/right-about-now-legendary-business-advice/id1346054199
https://www.youtube.com/@RightAboutNowwithRyanAlford

Ryan Alford
https://www.ryanalford.com/
https://www.instagram.com/ryanalford/

Anya Cheng / Taelor
https://taelor.style/
https://www.linkedin.com/in/anyacheng/

Ryan Alford talks with Jason Feifer about what it really takes to build a durable career in a world that keeps changing faster than people expect. Jason explains why he stopped waiting to be discovered, why every path carries risk, and why adaptability is often the trait that separates the people who keep growing from the people who quietly get left behind.

The conversation also digs into storytelling, audience psychology, and what makes content genuinely useful instead of just self-congratulatory. Jason shares how he thinks about serving an audience, why he prefers problem-solving stories over simple success stories, and how that mindset has shaped his work at Entrepreneur and on Build for Tomorrow.

By the end, the episode becomes a bigger conversation about how to think long term without becoming rigid, how to stay useful in changing markets, and how to recognize that every decision carries risk whether you move or stay put. It is a thoughtful listen for anyone building a business, a brand, or a career that has to evolve over time.

Topics Covered

• Why waiting to be chosen is a losing strategy
• What Jason Feifer learned from starting at a tiny local paper
• Why every career path carries risk
• How self-limiting plans close off better opportunities
• The audience-first framework for stronger storytelling
• Why problem-solving stories outperform generic success stories
• The four phases of change from Build for Tomorrow
• Ryan Alford and Jason Feifer on reinvention, relevance, and growth

Links
Right About Now
https://www.ryanisright.com/

Ryan Alford
https://www.ryanalford.com/
https://www.instagram.com/ryanalford/

Jason Feifer
https://www.jasonfeifer.com/
https://www.instagram.com/heyfeifer/

Build for Tomorrow
https://podcasts.apple.com/us/podcast/build-for-tomorrow/id1104682320
https://open.spotify.com/show/2JWluwXrmvrgeogZCAIWVF

Ryan Alford talks with Tanner Chidester about the difference between looking productive and actually building a business that makes money. Tanner explains why so many founders are trapped in the wrong tasks, why leads and sales volume still matter more than most people want to admit, and how weak follow-up systems quietly kill otherwise good businesses.

The conversation also covers offer design, guarantees, branding, Tanner’s book Infinite Income, and the habits that separate solopreneurs from leaders who can actually scale teams. Ryan brings the operator and agency perspective, while Tanner brings the blunt, tactical lens of someone who has built, sold, hired, fired, coached, and learned the hard way.

By the end, the episode becomes a bigger conversation about what it really takes to move from information to action. That includes doing the hard thing you have been avoiding, accepting that no one is coming to save you, and building something strong enough that the market does not need to be convinced as hard in the first place.

Topics Covered

• Why entrepreneurs often choose busywork over sales work
• How better offers reduce friction in marketing and sales
• Why follow-up systems matter more than changing media buyers
• What Tanner sees inside businesses that are stuck
• Why door-to-door sales builds real skill fast
• What Tanner would change about Infinite Income
• Why Tanner is moving toward a bigger next chapter
• Ryan Alford and Tanner Chidester on execution, authority, and scale

Links
Right About Now
https://www.ryanisright.com/
https://www.instagram.com/ryanalford/

Tanner Chidester
https://tannerchidester.com/
https://www.instagram.com/tanner.chidester/
https://tannerchidester.com/podcast2/

Elite CEOs
https://go.eliteceos.com/main-elite-ceos-careers
https://go.eliteceos.com/tanner-in-person

Ryan Alford sits down with Brad Rothenberg for a conversation about the part of American soccer most casual fans never really see: the opportunity gap behind the game.

Brad explains how the pay-to-play system creates barriers for talented athletes who have the skill to compete, but not the money or visibility to get into the right pipeline. He also breaks down how Access U works around that reality by helping students with tutoring, test prep, college counseling, recruiting, and the support needed to turn athletic talent into a real education pathway.

Ryan helps connect the conversation to bigger themes around economics, sports business, merit, and long-term development. That makes this episode relevant not just to soccer families, but to anyone interested in opportunity, talent pipelines, youth sports, and how systems either unlock or waste human potential.

Topics Covered

• The economics of pay-to-play soccer
• Why talented players fall outside the formal development system
• How Access U supports student-athletes over four years
• Why girls and boys often show different readiness patterns
• How Brad measures success beyond pro careers
• Why soccer’s future in America is still unfinished
• NIL, college sports, and what access really means
• Ryan Alford and Brad Rothenberg on systems that create or block opportunity

Links
Right About Now
https://www.ryanisright.com/
https://www.youtube.com/@RightAboutNowwithRyanAlford

Ryan Alford
https://ryanalford.com/
https://www.instagram.com/ryanalford/

Brad Rothenberg / Access U
https://accessufoundation.org/

Ryan Alford sits down with Tom La Vecchia for a smart conversation on what luxury brands are really selling now — and why modern brand strategy is less about pure exclusivity and more about cultural participation.

Using the rumored AP x Swatch collaboration as the centerpiece, Tom explains why giving more people a way into the brand does not necessarily weaken the grail product. Instead, he argues that it can strengthen long-term demand by creating nostalgia, recognition, and early emotional attachment before the consumer has the budget to buy the flagship version.

Ryan brings the operator and brand-builder perspective, challenging the idea from the standpoint of old-school scarcity and luxury signaling. Together, they unpack why some watch brands stayed culturally relevant while others missed the shift, and why owned media, borrowed interest, and patient brand seeding matter more than ever.

Topics Covered

• The business logic behind AP x Swatch
• Why exclusivity is now emotional as much as financial
• How culture and hype feed brand aspiration
• Why sneaker culture changed the luxury playbook
• The difference between premium, luxury, and grail positioning
• Why some legacy brands adapted and others stalled
• The value of owned media and controlled distribution
• Ryan Alford and Tom La Vecchia on playing the long brand game

Links
Right About Now
https://www.ryanisright.com/
https://www.youtube.com/@RightAboutNowwithRyanAlford

Ryan Alford
https://ryanalford.com/
https://www.instagram.com/ryanalford/

Tom La Vecchia / X Factor Media / New Theory
https://xfactormediagroup.com/
https://xfactormediagroup.com/about/
https://newtheory.com/
https://newtheory.com/author/tomla/
https://www.youtube.com/@NewTheoryMagazine

Ryan Alford sits down with Ismail Vali for a conversation that turns online gambling into a much bigger business and policy discussion.

Ismail explains why he believes illegal and unregulated operators still dominate huge parts of the online gambling market, why legal operators have struggled to capture the economics people assumed they would, and how regulators remain behind the technology that changed the game years ago. He also lays out how offshore gambling, illegal streaming, and prediction-style products are creating a broader ecosystem that is harder to regulate and easier for consumers to stumble into than most people realize.

Ryan brings the entrepreneur and free-market lens, pushing on consumer choice, overregulation, and where the line should actually be drawn. That back-and-forth makes this episode especially strong for listeners interested in business, policy, regulation, digital markets, and the unintended consequences of pretending a fast-growing market does not exist.

Topics Covered

• The economics of illegal online gambling
• Why legal gaming markets are still underperforming expectations
• The role of offshore operators in value extraction
• Why some states still have no legal online gambling
• How prediction markets and other gray-area products fit in
• Why Ismail says the market is already here whether lawmakers accept it or not
• Consumer choice versus consumer protection
• Ryan Alford and Ismail Vali on what sensible regulation could look like

Ryan Alford

Website: https://www.ryanisright.com/

Instagram: https://www.instagram.com/ryanalford/

Ismail Vali / Gaming Compliance International

Website: https://gamingcompliance.com/

Linkedin: https://www.linkedin.com/in/ismailvali/

GCI Linkedin: https://www.linkedin.com/company/gaming-compliance-international

Ryan Alford sits down with Josh Troy for a deep conversation on what actually creates predictable revenue in modern B2B sales.

Josh explains how revenue operations, outbound systems, content, trust, and AI all fit together, and why most businesses are still chasing activity instead of building a true revenue engine. He also breaks down the difference between generating leads and generating pipeline, why cold calling still works, and how smarter follow-up systems can unlock more revenue without spending more on new leads.

Ryan brings the operator and marketing lens, Josh brings the sales systems and RevOps lens, and together they unpack what founders, sales leaders, and growth-minded businesses need to understand if they want their revenue to become more reliable.

Topics Covered

• What RevOps really means in practice
• Why predictable revenue matters more than one-off wins
• The role of AI in modern outbound strategy
• Why cold calling is still working
• How content builds trust and pipeline
• What businesses get wrong about lead quality
• Why pipeline reactivation is an underrated growth lever
• How founders can think more strategically about revenue systems

Connect

Josh Troy / WFS Group

Instagram: https://www.instagram.com/troy.joshua/

LinkedIn: https://www.linkedin.com/in/josh-troy-09567198/

Youtube: https://www.youtube.com/@joshuatroy

Website: https://curvionblue.com/

Ryan Alford 

Right About Now: https://www.ryanisright.com/

Youtube: https://www.youtube.com/channel/UCc8gmekIb1SS1s216ASNT_w

Ryan Alford sits down with Justin J. Giangrande, Founder and CEO of NETWORK, for a wide-ranging conversation on how NIL is reshaping college sports from the inside out.

Justin explains what athlete representation actually looks like in the NIL era, why schools, conferences, and brands are all still figuring out the rules in real time, and why the real power in college sports now sits with a handful of decision-makers who still have not fully aligned. He also breaks down how his firm approaches school negotiations, why the best deal is not always the biggest one, and what parents need to understand before trying to navigate this world alone.

Ryan brings the business and brand lens, Justin brings the operator and agent lens, and together they unpack why NIL is both a mess and a massive opportunity. This episode is especially useful for parents, athletes, marketers, and anyone trying to understand where the business of college sports is actually headed.

Topics Covered

• NETWORK’s role in collegiate sports marketing and NIL
• Why regulation still has not caught up
• The tension between athlete opportunity and roster chaos
• How brands should think about NIL and athlete partnerships
• Why high school NIL may be the next big unlock
• What parents need to know before picking representation
• How schools can create more real endorsement value
• Why some sports still have massive untapped upside

Connect with Justin J. Giangrande / NETWORK

• NETWORK: thenetworkadvisory.com
• Justin J. Giangrande bio: thenetworkadvisory.com/team/justin-j-giangrande
• Justin on Instagram: @jg.network
• NETWORK on Instagram: @thenetworkadvisory

Connect with Ryan Alford / Right About Now

• Right About Now: ryanisright.com
• Right About Now YouTube: youtube.com/channel/UCc8gmekIb1SS1s216ASNT_w

Ryan Alford sits down with Jeanne Sparrow for a conversation about leadership, communication, and why authenticity is more than just “being yourself.”

Jeanne shares how her media career, family storytelling roots, and work as an author and speaker shaped her view that real influence comes from spoken communication, memorable stories, and service to others. She also explains why so many teams struggle internally before they struggle externally, and why spoken confidence is becoming a bigger advantage as more people rely on text, email, and AI to do their talking for them.

Ryan connects with Jeanne especially around marketing, persuasion, and what it really means to sell an idea in a way people remember. This episode is especially useful for leaders, entrepreneurs, speakers, and anyone navigating a career or identity transition.

Topics Covered

• Jeanne Sparrow’s path from radio and TV to speaking and authorship
• Why stories stick more than lists or information
• How authenticity and service work together
• Why strong communication is still a competitive advantage
• The gap between school performance and real-world performance
• How leaders can communicate with more clarity and impact
• Why AI will not replace human motivation and spoken influence

Links

• Jeanne Sparrow official site: jeannesparrow.com
• Fearless Authenticity book page: jeannesparrow.com/book
• Ryan Alford official site: ryanisright.com

AI is changing more than workflows — it is changing what teams are, how leaders lead, and what kinds of people businesses need next.

In this episode, Ryan Alford talks with Veronica Shelton, co-founder of Oak Theory, about accessibility, inclusive design, neurodivergent thinking, leadership without ego, and why curiosity is often the trait that separates good founders from great ones. They also go deep on the practical side of AI adoption: how roles are blending, how companies can stay lean without losing humanity, and why resisting change is no longer a viable option.

Ryan connects with Veronica especially around founder leadership, team evolution, and the challenge of helping people adapt to a world where AI is becoming part of nearly every role. The result is a smart, current conversation for anyone building a company, managing creative work, or trying to understand where modern work is actually headed.

Topics Covered

• Veronica Shelton’s path into product design and creative tech
• Why curiosity drives real success
• Accessibility, psychology, and better digital experiences
• The human implications of AI at work
• How Oak Theory is evolving team roles with AI
• Why leaders need to drop ego and tell the truth
• Ryan Alford and Veronica Shelton on what adaptation really looks like

Links

• Oak Theory: oaktheory.co
• Under the Oak: undertheoak.co
• Veronica Shelton on LinkedIn: LinkedIn profile for Oak Theory co-founder Veronica Shelton.
• Right About Now / Ryan Alford: ryanisright.com

Every entrepreneur talks about the breakthrough. Fewer talk honestly about the rejection, chaos, and setbacks that come first.

In this themed compilation episode of Right About Now, Ryan Alford brings together powerful moments from conversations with Alex Morton, Jen Gottlieb, Ken Wentworth, and other guests who know what it means to rebuild, reinvent, and push through resistance. The result is a sharp, motivating episode about what really creates traction: resilience, self-awareness, better decision-making, and the willingness to execute before you feel ready.

Ryan ties these conversations together with the bigger lesson behind the show: breakthroughs do not come from consuming more information. They come from acting on the right insight at the right time and refusing to stay stuck.

Topics Covered

• Rock bottom moments that became turning points
• Why rejection is often the start of real progress
• Authenticity, confidence, and reinvention in business
• The first win that changes how you see opportunity
• Strategic financial thinking and margin improvement
• Why execution matters more than motivation
• How Ryan Alford frames resilience across every industry

Connect

• Ryan Alford / Right About Now: RyanIsRight.com
• Social Media: @RyanAlford
• Join our newsletter: https://ryans-newsletter-148404.beehiiv.com/

In this episode of Right About Now, Ryan Alford speaks with Khalil Zahar, CEO of FightCamp, about the realities of building a startup from the ground up.

Khalil shares the challenges of launching a hardware-based business, including manufacturing risks, financial pressure, and the critical “valley of death” stage that many startups never survive.

They also discuss the importance of growth, team dynamics, and maintaining momentum through both high-growth periods and difficult downturns.

This episode offers practical insights and hard-earned lessons for entrepreneurs navigating the realities of building and scaling a business.

• Startup challenges in hardware businesses
• Growth and revenue as key drivers
• Leadership and team management
• Navigating setbacks and failure
• Building long-term resilience

• Ryan Alford
  👉 https://www.rightaboutnow.com
  👉 https://www.instagram.com/ryanalford
  👉 https://www.linkedin.com/in/ryanalford
• Khalil Zahar
  👉 https://www.fightcamp.com
  👉 https://www.instagram.com/fightcamp
  👉 https://www.instagram.com/khalilzahar

In this episode of Right About Now, Ryan Alford speaks with Scott Clary about the rapid rise of AI and its impact on business, careers, and opportunity.

Scott shares why adopting AI is no longer optional and how these tools are enabling individuals to scale output, test ideas faster, and build businesses with fewer resources than ever before.

They also discuss the mindset required to succeed, including self-belief, removing limiting assumptions, and adapting quickly to new technology.

This episode provides practical insights for anyone looking to stay competitive in an AI-driven world.

• AI’s impact on business and productivity
• One-person business models
• Execution speed as a competitive advantage
• Mindset and risk-taking
• AI-first thinking

• Ryan Alford
  👉 https://www.ryanisright.com
  👉 https://www.instagram.com/ryanalford
  👉 https://www.linkedin.com/in/ryanalford
• Scott Clary
  👉 https://www.instagram.com/scottdclary
  👉 https://www.linkedin.com/in/scottclary
  👉 https://successstorypodcast.com

In this episode of Right About Now, Ryan Alford sits down with Lily Vittayarukskul, founder of Waterlily, to explore the intersection of AI, aging, and financial planning.

The conversation highlights how advancements in AI are enabling more personalized predictions around long-term care needs, helping individuals and families better understand future costs and risks.

Ryan and Lily also discuss the broader implications of AI on wealth creation, economic inequality, and the importance of adapting to new technologies in order to stay competitive.

This episode offers valuable insight for anyone looking to better prepare for the financial realities of the future.

• Long-term care planning and financial risk
• AI-driven predictions and personalized data insights
• Wealth building and protection strategies
• Economic impact of emerging technologies
• Business and entrepreneurship in an AI-driven world

• Ryan Alford
  👉 https://www.ryanalford.com
  👉 https://www.instagram.com/ryanalford
  👉 https://www.linkedin.com/in/ryanalford
• Lily Vittayarukskul
  👉 https://www.linkedin.com/in/lily-vittayarukskul/
  👉 https://waterlily.com

In this episode of Right About Now, Ryan Alford sits down with Ben Johnston to explore the current state of the economy and what it means for small business owners.

The conversation covers inflation, interest rates, global conflict, and supply chain disruption, offering a grounded perspective on how these forces are shaping business conditions today.

Ryan and Ben also discuss the growing role of AI, including how it’s improving efficiency, reducing labor needs, and enabling more individuals to launch businesses independently.

Whether you're running a business or tracking economic trends, this episode provides practical insight into navigating uncertainty and staying competitive.

• Economic conditions affecting small businesses
• Inflation, interest rates, and consumer spending
• Global supply chain challenges and disruptions
• AI’s role in business operations and workforce changes
• Solopreneur growth and lean business models
• Strategic advice for business owners

In this episode of Right About Now, Ryan Alford speaks with Anders Hansen about the role of perception, belief systems, and mental conditioning in shaping personal and professional outcomes.

The conversation explores how the subconscious mind drives the majority of behavior, how assumptions influence decision-making, and why people often remain stuck in limiting patterns.

They also discuss the importance of intuition, the impact of gratitude on mindset, and practical ways to shift perspective to create meaningful, lasting change.

• Mental conditioning and subconscious behavior
• Beliefs and their impact on results
• Intuition vs logic in decision-making
• Gratitude and mindset shifts
• Personal transformation strategies

Ryan Alford

• Website: https://www.ryanalford.com
• Instagram: https://www.instagram.com/ryanalford
• LinkedIn: https://www.linkedin.com/in/ryanalford
• Twitter/X: https://twitter.com/RyanAlford
• Right About Now Podcast: https://www.ryanisright.com

• Instagram: https://www.instagram.com/realandershansen
• Facebook: https://www.facebook.com/realandershansen
• Company / Real Magic: https://www.realmagic.live
• LinkedIn: https://www.linkedin.com/in/andershansen 

In this episode of Right About Now, Ryan Alford is joined by Chad Bronstein and Terri Francis to explore what it takes to build a brand in a highly competitive industry.

Drawing from their experience launching Real American Beer, the conversation dives into the realities of distribution, the importance of relationships, and the challenges of scaling without massive resources.

They also discuss how marketing, culture, and lifestyle integration play a critical role in long-term success—and why understanding your ecosystem matters more than ever in today’s business environment.

• Distribution challenges and the three-tier system
• The role of relationships in business growth
• Scaling a brand without large budgets
• Marketing strategies in competitive industries
• Building a lifestyle-driven brand
• Long-term growth and ecosystem thinking

• Ryan Alford 

https://www.ryanisright.com

• Chad Bronstein and Terri Francis

Website — https://therealamerican.com

https://www.realamericanfreestyle.com/

Instagram — https://www.instagram.com/drinkrab

In this episode of Right About Now, Ryan Alford is joined by Ashley Stahl to explore what it really takes to build a personal brand that creates opportunities.

Ashley breaks down the critical difference between credibility and authority, and why many professionals get stuck building experience without ever becoming known for it. She shares how leveraging platforms like TEDx and YouTube can accelerate visibility—and how one well-crafted message can compound over time.

This episode is packed with practical insights on positioning, messaging, and how to turn attention into something meaningful—whether that’s clients, speaking opportunities, or long-term brand equity.

• Credibility vs authority in personal branding
• Building visibility that actually converts
• The role of TEDx and long-form content
• Why messaging matters more than volume
• Turning attention into business opportunities
• How to identify and communicate your unique value

• https://wisewhisperagency.com
• https://www.instagram.com/ashleystahl

• https://www.ryanisright.com/
• https://www.instagram.com/ryanalford

In this episode of Right About Now, Ryan Alford is joined by Dave Charest to discuss how AI is reshaping the way small businesses operate.

Dave shares insights from recent research showing that more than half of small business owners are already using AI—and why many are increasing their marketing efforts despite economic uncertainty. The conversation explores how AI improves efficiency, helps business owners make smarter decisions, and enables them to compete at a higher level.

They also cover practical strategies around email marketing, social media, and audience building—highlighting why owning your customer relationships is more important than ever.

• AI adoption among small businesses
• Efficiency vs overcomplication with AI
• Marketing trends and budget shifts
• Email marketing vs social media strategy
• Building and owning your audience
• Data-driven decision making with AI
• Common mistakes small business owners make
  
  

• https://www.constantcontact.com
• https://www.linkedin.com/in/davecharest
  
  

• https://ryanalford.com
• https://www.instagram.com/ryanalford

In this episode of Right About Now, Ryan Alford sits down with Ken Goldin to explore how collectibles evolved into a massive global market.

Ken shares how he built Goldin Auctions by focusing on attention, audience growth, and long-term brand strategy—often prioritizing exposure over immediate profit. The discussion breaks down how value is created through storytelling, positioning, and market psychology.

They also examine the risks within today’s market, including speculation, overvaluation, and why vintage collectibles remain the most stable long-term investment.

• Growth of the collectibles market
• Marketing vs. product in value creation
• Risk and speculation in modern collecting
• Vintage vs. modern investment strategy
• Building audience and brand equity
• How media expanded the hobby

• https://goldin.co
• https://www.instagram.com/kengoldin
• https://x.com/kengoldin

• Website: Ryanisright.com
• Instagram: https://www.instagram.com/ryanalford

AI is making content faster—but not necessarily better. In this episode of Right About Now, John Benson joins Ryan Alford to break down what actually makes content convert in the age of AI.

From inventing the video sales letter (VSL) to building AI tools that replicate high-converting copy, John shares how persuasion hasn’t changed—even as technology has. The real edge isn’t automation, it’s understanding human values and aligning messaging with what people already believe.

They also explore how entrepreneurs should think about AI as a “second brain,” why most AI-generated content fails, and how to use values-driven messaging to attract the right audience—and repel the wrong one.

If you’re using AI for content, marketing, or growth, this episode will completely change how you think about what actually works.

• The origin of the video sales letter (VSL) and why it still works
• Why most AI-generated copy fails to convert
• The role of human psychology in persuasion
• “So that you can…” — the most powerful copywriting framework
• How values-driven messaging attracts better customers
• AI as a “second brain” for entrepreneurs
• The future of AI, copywriting, and marketing

• Website: https://bnsn.ai
• Free Buyer Profile Tool: https://freebuyerprofile.com
• YouTube: https://johnbenson.com/youtube

• Website: https://ryanalford.com
• Podcast: https://podcasts.apple.com/us/podcast/right-about-now-with-ryan-alford/id1498865831
• Instagram: https://www.instagram.com/ryanalford

In this episode of Right About Now, Ryan Alford sits down with real estate investor and entrepreneur Jamil Damji to unpack a story that starts with rejection—and turns into full ownership of life, business, and purpose. After being denied entry into medical school despite doing everything “right,” Jamil made a decision that changed everything: no one else would control his future again.

From his first wholesale deal—turning a $50K opportunity into a life-changing moment—to losing everything during the 2008 financial collapse and rebuilding from the ground up, Jamil breaks down what it really takes to create success on your own terms.

The conversation goes deeper than business, touching on addiction, self-discovery, and the internal work required to evolve as a leader, father, and human. Jamil also shares how he’s now using his platform to solve real-world problems—from housing affordability to helping people experiencing homelessness build new opportunities through real estate.

This is more than a business story—it’s a blueprint for taking control, making different choices, and building a life you’re proud of.

• Why Jamil rejected the traditional path after medical school denial
• The first wholesale real estate deal that changed everything
• Lessons learned from losing everything in the 2008 financial crisis
• Why success is an “inside job” (mindset, habits, and identity)
• Addiction, recovery, and rebuilding from within
• Building a scalable real estate business through relationships (not cold leads)
• The power of personal branding and TV (Triple Digit Flip)
• Why real estate investors must take responsibility for housing challenges
• Co-living, affordability, and solving real-world housing issues 

Ryan Alford (Host)

• Instagram: https://www.instagram.com/ryanalford
• Website: https://ryanisright.com

Jamil Damji

• YouTube: https://www.youtube.com/@JamilDamji
• Instagram: https://www.instagram.com/jdamji

In this episode of Right About Now, Ryan Alford sits down with Bob Cicero from Cisco to break down what the future of work actually looks like—and why most companies are still missing the point. As AI begins to take over repetitive tasks, the real value of work is shifting back to human connection, collaboration, and creativity.

From the post-COVID workplace reset to the rise of hybrid models, this conversation explores why forcing people back to the office isn’t working—and what companies should be doing instead. The key idea? Offices need to become a magnet, not a mandate, offering real value that employees can’t get at home.

Bob shares how Cisco is reimagining workspaces with a “me vs we” model, flipping traditional office design to prioritize collaboration over individual desks. Combined with data, AI, and smarter environments, the workplace is evolving into something far more intentional—and far more human.

If you’re navigating hybrid work, managing teams, or thinking about the impact of AI on your business, this episode will completely reframe how you think about where—and how—work gets done.

• Why AI will amplify human work—not replace it
• The shift from remote vs office to hybrid balance
• “Magnet vs mandate” and why return-to-office policies fail
• The “me vs we” workplace model and collaborative design
• Why human connection and in-person work still matter
• How AI is changing productivity and daily work tasks
• Designing offices that people actually want to go to
• The concept of “earning the commute”
• How data and AI are shaping the future workplace

• Website: https://ryanisright.com
• Instagram: https://www.instagram.com/ryanalford
• LinkedIn: https://www.linkedin.com/in/ryanalford
• Listen to Right About Now: https://podcasts.apple.com/us/podcast/right-about-now-with-ryan-alford/id1562875066

• LinkedIn: https://www.linkedin.com/in/bob-cicero
• Company: https://www.cisco.com
• Learn More About Cisco Workplace Innovation: https://www.cisco.com/c/en/us/solutions/collaboration/index.html

In this episode of Right About Now, Ryan Alford brings together some of the sharpest minds in AI, business, and technology to break down what’s actually happening right now—and what it means for your future. The pace of change isn’t just fast, it’s unprecedented, and the gap between those who adopt and those who hesitate is growing by the day.

From AI agents that can execute tasks autonomously to tools that can outperform humans in specific functions, this episode explores how business, marketing, and the workforce are being reshaped in real time. The biggest takeaway? AI isn’t just automation—it’s a complete shift in how work gets done and who gets left behind.

But this isn’t about fear—it’s about opportunity. Those who learn how to use these tools, think differently, and adapt quickly will unlock massive advantages in productivity, creativity, and scale.

If you’re not actively learning and applying AI right now, this episode makes one thing clear: someone else is—and they’re moving faster than you.

• Why AI adoption is happening faster than any technology in history
• How AI can outperform humans in specific tasks (and what that means)
• The rise of AI agents and autonomous execution
• Why “human in the loop” still matters in AI workflows
• The shift from specialists to multi-skilled operators powered by AI
• Trade skills vs knowledge economy in an AI-driven world
• How AI is transforming creativity, marketing, and business strategy
• Why curiosity and better questions are the real competitive advantage

Ryan Alford

• Instagram: https://www.instagram.com/ryanalford
• LinkedIn: https://www.linkedin.com/in/ryanalford
• Website: RyanIsRight.com

New data shows that nearly 70% of workers feel unprepared for today’s workforce, raising bigger questions about how we define job readiness. In this episode, Ryan Alford sits down with Ryan Lufkin of Instructure to unpack what’s actually broken in education and how AI is accelerating the gap between learning and real-world skills.

They explore why AI isn’t replacing expertise but instead demands stronger critical thinking, communication, and human judgment. The conversation also challenges whether schools are teaching the wrong things—or simply teaching them the wrong way.

From the rise of lifelong learning to the debate between skills and degrees, this episode highlights what both employers and educators need to rethink to prepare the next generation.

• 70% of workers feel unprepared – What’s driving the growing skills gap in today’s workforce
• AI in education and work – Why AI requires more expertise, not less
• Skills vs degrees – Are traditional degrees still the best signal for employers?
• The problem with modern education – Teaching the wrong things vs teaching the wrong way
• Lifelong learning – Why continuous upskilling is now required for career growth
• Breaking workplace “boxes” – How AI is empowering employees to operate across roles

Ryan Lufkin
VP of Global Strategy — Instructure (Canvas)
Website: https://www.instructure.com
LinkedIn: https://www.linkedin.com/in/ryanlufkin

Podcast: EduCast3000

Ryan Alford
Host — Right About Now
Website RyanIsRight.com
Instagram: https://instagram.com/ryanalford
LinkedIn: https://linkedin.com/in/ryanalford

Ryan sits down with life and business coach Kaylor Betts to break down a hard truth: being “awake” isn’t the same as actually winning. In a world full of noise, distractions, and blame, they dive into why personal responsibility—not external factors—is the real key to building a life of freedom, wealth, and fulfillment.

The conversation explores the difference between consuming information and actually executing, and why so many people stay stuck despite having access to more knowledge than ever before. Kaylor shares his journey from struggling with depression and a victim mindset to building a thriving online coaching business that creates both income and impact.

They also unpack the blueprint for building a modern online business, from solving real problems to leveraging content, attention, and personal branding as the ultimate form of leverage. If you’re looking for clarity, direction, and a push to actually take action, this episode delivers exactly that.

• Why “being awake” doesn’t mean you’re winning
• Victim mindset vs personal responsibility
• The difference between education and execution
• How to build wealth and freedom online
• Why attention and personal branding = leverage
• The blueprint for starting an online coaching business
• Solving problems that people will pay for
• Why most people stay stuck (and how to break out)
• The power of discipline, routine, and alignment

Ryan Alford

• Instagram: @RyanAlford
• Website: RyanisRight.com
  
  

Guest: Kaylor Betts

• Instagram: @thekaylorbetts
• Business: awbiz.com
• Life Coaching: awlife.com