AI Is Lowering the Cost to Build Wealth—Here’s How to Take Advantage with Scott Clary

 that reframe of being scared of AI and being scared of getting excited about it is super important one and you're right it has been discussed a lot but I'm just hoping and praying that one person listens to this and finally clicks and that's why I say things I don't think the future is going to be nice people that don't adopt it maybe that's the line they have to hear maybe they don't have to hear from a CEO of and thropic maybe they have to realize like how this impacts them and if they do that's a win for me because hopefully that'll light a fire.
 This is right about now with Ryan Alfred a Radcast Network production.
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 Well, it starts right about now.
 What's up guys? Welcome to about now.
 Hey, there's a lot of bad business advice out there.
 That's why it's right about now and I actually have a friend on who I consider one of the top hotcasters in the US.
 He's known, but we want a more known because when you hear him talk, you're going to get this soothing effect that I get when I'm listening to him.
 But then you're going to really listen to the words and go, this motherfucker's intelligent and he knows what's going on and he is right about now.
 What's up, Scott? What's going on, Ryan? How's it going, dude?
 I appreciate the kind words and thank you for having me on.
 Hey, man, I told you that before you came on and had the pleasure of partnering and working with you,
 getting to know you a little bit.
 I wish you lived closer or I got out more.
 I live in my bubble here with my kids and my family and self-care line.
 But I think that's a bit of a fraud.
 You're actually not that fraud, by the way.
 I'm in Miami. You're not that fraud.
 Like you're in Dubai for a little while.
 I think. Yeah, but now I'm in I don't know what yeah, exactly one flight away.
 So what to make that happen?
 I do appreciate you.
 I mean, it's Scott Clary.
 He's got multiple shows.
 We'll hit all those deeds.
 He's a podcaster. He's an entrepreneur and just a good guy.
 That's what you'll learn here today and more than anything.
 We're all full. A lot of people.
 Not of Mara.
 I don't know unless I wonder where people are coming from with Scott and ever wonder about that.
 I appreciate you. Thank you.
 What's happening in Miami these days?
 My name is beautiful.
 So I moved here from Toronto.
 So a little bit of a change in weather and taxes and basically everything else.
 A lot of my friends say you couldn't have picked a more different city to move to from Toronto
 and I agree, but it's been really good to us.
 We moved here at the end of COVID and this city and the work that we both do,
 because both of these things happened almost around the same time.
 Started the podcast success story, which is my show.
 And that started right before I moved down here.
 I started it from the second bedroom in a condo that I had in Toronto.
 And we moved down here, built out a studio,
 and the podcast has absolutely changed my life.
 This is what I do for a living now.
 But I would say that Miami's been very, very good to us.
 So we were part of that post-COVID migration that everybody who's from Miami
 says cause a whole bunch of traffic and a whole bunch of expensive homes.
 But here we are.
 Yeah, exactly.
 Having a South Carolina too.
 Had the influx from California, maybe Toronto, maybe parts of Canada.
 First of all, it definitely had some from Toronto,
 because all Canadians wanted to move somewhere that wasn't locked down and wasn't cold.
 And I think, listen, Canadians can deal with the cold.
 I dealt with it for my whole life.
 But we were locked down for forever, and we were just over it.
 And we were obviously our situation allowed us the flexibility to switch countries
 and not worry about too much.
 We didn't have kids yet.
 Hopefully that'll be soon.
 We didn't have a business that required us to walk into an office anywhere in Toronto.
 So we were very fortunate.
 But I think you had a huge migration post-COVID out of Canada.
 We have Canadian friends from Toronto.
 This is funny.
 In Miami, who we didn't know in Toronto.
 Who we met down here.
 That's my army.
 It took the meet up in Florida and Miami to bring you Canadians together.
 Exactly.
 Canada and the US, number one, would like,
 on top of each other, your old top of us, I guess, North to South.
 What's the biggest difference from Canada and the US?
 Mentality, business.
 I don't know if I've ever really asked a Canadian that before.
 I don't know.
 You still a Canadian?
 How does that work?
 I'm still a Canadian.
 I'm still a Canadian citizen.
 I have my green card down here.
 Okay.
 But I'm still a Canadian citizen.
 I still have my passport.
 I think the biggest mentality that I've noticed from a business perspective.
 And this is something that I think a lot of Canadians will agree with.
 We're more risk-adverse.
 We don't take as many shots and chances as I see American entrepreneurs take.
 Even in investing in startups, there's this startup incubator,
 like a Y-combinator.
 And if people don't know what Y-combinator is,
 it's an incubator out of SF San Francisco.
 And it's one of the most famous incubators.
 They've invested in some of the biggest tech companies in the world
 that have gone through Y-combinator.
 And they invest in companies knowing that probably nine of the companies they invest in
 are going to fail.
 But the one company that's going to do well is going to turn into an Airbnb
 or a Uber or whatever or the next Facebook.
 And that takes a certain amount of risk.
 So whether or not you're the entrepreneur taking risk
 and betting on yourself or you're the investor
 betting on a company,
 Americans are totally okay with risk.
 And I think that's why you see a lot of really big companies.
 Outside of just pure size of the country,
 obviously the US is way bigger than Canada.
 But outside of just the size of the country,
 this being okay with risk, I think is a very important entrepreneurial mindset.
 And I wish more Canadians were okay with taking chances and taking risk
 because I think it would create some more incredible companies coming out of Canada.
 And there are some, but there's not as many
 because people are a little bit more hesitant to take bets.
 That's what I've noticed.
 Yeah, that's what I said.
 And I noticed that almost me even European countries and stuff too, right?
 I think so.
 I don't know.
 I'm probably panning with too wide of a brush,
 but whether I'm successful or not or whatever you want to strike it up as,
 I am probably the least risk tolerance.
 You can't chance it.
 I don't think so.
 I don't even think about it.
 It's innate me.
 I think it's some of its nature and nurture.
 I don't know which one it is.
 I think I'm fully aware I've got one life to live.
 And that no failure is going to kill me.
 I'm not jumping out of airplanes with no parachute.
 That's different in this life or death.
 But I don't know.
 I think everybody thinks there's a boogie man behind the curtain.
 Yeah, but US was built on taking chances.
 US was built on fighting for your beliefs.
 Like, US was built on no one's coming to save us.
 We got to figure out our shit.
 That's like the mentality of the whole country.
 I think it creates a culture that is super conducive
 to a successful entrepreneur.
 When you think that no one's coming to save you,
 aversion to risk is something you see in Europe.
 There's always outliers.
 Great entrepreneurs in every country.
 But I think in general,
 if the average person feels someone else can support you
 and come take care of you and protect you
 in some countries,
 depending on the government,
 more than the average person does in the US,
 I think that you don't feel like you have to take
 as much risk to live a good life.
 Whereas in the US,
 your healthcare system is so fucked.
 If you God forbid have anything negative happen to you,
 I can't remember the actor's name.
 There was a post on Instagram about this famous actor.
 Basically, he's coming back to acting
 after spending about $540,000 to beat cancer.
 That was the post.
 And I'm just looking at that thinking,
 the average person does not have $540,000 to beat cancer.
 When that's a potential reality that you face,
 you're like, you know what?
 Maybe I just got to take a shot on myself
 and find a way to make money
 because the government's not coming to save me.
 And my W-2-9-5
 making $80,000,000 a year before tax
 is definitely not going to come and save me.
 That's what I think pushes people to take chances,
 which allows them the ones that are successful
 because not all of them are.
 But the ones that are successful
 to eventually build something big.
 That's what I see anyways.
 You see the positives and negatives above
 the healthcare system being
 a prime example of a negative
 and then, but you have the American spirit,
 the drives innovation, the drives like,
 it's heart, nothing is perfect.
 You know, it's like, you can't have everything.
 If we had perfect healthcare and everything else,
 we wouldn't probably have the American engine
 and belief system.
 You talk to people all the time that are successful.
 One of the first things I want to say is like,
 okay, you've done this show.
 You've got a super popular show.
 Even more popular as I keep talking about it
 because it really is that good.
 What's that formula?
 It's like a squared plus b squared.
 I know it's different and we can do all that,
 but you have to your practitioner.
 You're the Canadian risk taker.
 I know, but that's your name.
 That's your new title.
 Scott, the Canadian risk taker.
 Oh, it's not the worst thing I've ever been called.
 CRT, there's got to be two, three, four,
 five traits, things that are starting
 to just totally manifest through all those talks you've had.
 Definitely.
 And you mentioned that there's some differences
 in person A, person B.
 There's not that many differences in the personality traits
 and make somebody successful.
 I've had the pleasure sitting down
 with some really incredible entrepreneurs.
 I'll drop names not to do anything,
 but just help you understand the level
 that some of these people play at.
 Like, I've had co-founder of Netflix,
 founder of Reebok on a few billionaires,
 Gary Vee and Ryan Sirhan.
 So some people that have figured shit out in life.
 They may call these things different,
 whatever the personality traits they embody,
 but they're all very similar in how they act.
 So I'd say the first thing is
 almost a delusional amount of self-belief.
 You have to be able to believe that you can actually do
 the thing that you're going out to do.
 And I think that more often than not,
 what trips people up is not knowing the strategy
 or not having the resources
 or not having the connections
 because we can find all that stuff
 if we're ambitious entrepreneurs.
 I can go figure out how to run Facebook ads
 or I can go figure out how to raise money.
 Or I can, if I talk to a hundred people
 and ask them for connection to somebody,
 you can help me start my business.
 I'm gonna get an answer because people like helping you.
 I think that it's the belief that we can actually do it.
 And you mentioned before, you take risks
 and you take bets on yourself.
 I do too.
 So I do probably a lot of people that are listening to this
 and you may think that's overly simple advice.
 But the majority of people on this earth
 do not believe they can do anything
 outside of what they're doing right now.
 That's the truth.
 This is the ceiling in their life.
 And I think that that belief system,
 it usually comes from all these external factors,
 these outside voices.
 And it comes from a very early age too.
 What we believe we can accomplish,
 say we want to be a doctor or a lawyer or whatever,
 it comes from when we're very young,
 all these ideas and these limitations
 that are placed on us by like very well-meaning people.
 You're influenced very early from your parents,
 your peers, your teachers, whatever.
 A lot of that influence is meant to protect us.
 So we'll say like, hey, don't go start a business.
 Go get a job because that's safe and that's secure.
 I don't think we realize how powerful those ideas are
 and how ingrained in our subconscious, those ideas are.
 And those ideas are not meant to hurt us.
 More often than not, unless we have an entrepreneurial parent
 or uncle or some other influence.
 Most of us, our parents are working a nine to five,
 which is nothing wrong with that,
 but they're telling us what we should do
 based on their reality.
 Based on the fact that they never took risks
 and they never built businesses themselves.
 They work nine to five.
 This is what they knew.
 This is what afforded them a good life.
 They want you to have a good life
 and they want you to feel safe and secure.
 So they're not telling you to do that much more
 than what they did because they don't really know
 how it's gonna end up.
 Or maybe they do want you to go above and beyond what they did,
 but above and beyond is never start a business
 and figure it out.
 It's go become a lawyer, go become a doctor,
 go become an engineer because these again
 are like safe and secure.
 So all these ideas that are taught to us at a young age,
 they stick with us and we don't even understand
 but all these ideas in our subconscious,
 they're running on repeat in the background.
 Without us even thinking of them, almost our entire lives.
 And how that plays out when you're older
 is the job you take, the city you live in, the risk you take,
 the person you marry, the friends you have,
 all these parts of your life are basically chosen
 because of someone else's belief system
 that has been implanted into you.
 And I think that sometimes we don't even realize it.
 We didn't really consciously choose the job
 that we're doing, the person we're with, the hobbies that we have.
 We've just sort of understood that these are the things
 that we should do.
 All the people bringing back your question,
 who are successful, they have belief in themselves,
 but they also make sure that the dream
 that they're chasing is truly theirs.
 Not like a dream that their parents put into their head
 when they were very young.
 And when they realize that the dream
 that they actually wanna go after is theirs and theirs alone
 and they have this delusional self belief
 and they can pursue this dream
 with just a hundred percent conviction.
 Does that make sense?
 A hundred percent.
 They almost like reprogrammed themselves
 to remove any kind of limitations,
 which allows them to do whatever the hell they want to do
 because nobody wakes up in the morning
 and says I'm going to build Netflix.
 I feel like I know with a hundred percent certainty
 I can go build Netflix.
 No, but that's absurd.
 It's never existed before.
 How would you know how to build it?
 So it's not about knowing everything.
 In fact, more often than not,
 the people that are successful that you listen to on podcasts,
 they definitely didn't know anything.
 When they first started,
 they just understood that it was possible.
 They didn't have these limiting beliefs.
 They were sort of given over to them
 by all these well-meaning people in their life.
 They understood that a life way beyond
 what anybody who influenced them had ever known was possible
 and then they pursue that thing.
 Then they have this delusional self-belief
 that they will be able to figure it out.
 So it's not just like one idea.
 It's removing limiting beliefs.
 It's reframing what's possible.
 And it's also believing that you can actually
 go after it and get it done.
 And when that all aligns
 and you not only have the mindset dialed in,
 but then you go after the thing
 for an unreasonable amount of time, 10, 15 plus years,
 that's when you see the success story
 like the guy I'm referring to as Mark Randolph
 who was one of the co-founder of Netflix.
 So it's the mindset, plus it's the time
 in the game equals the result.
 Yeah.
 And I'm going to say this.
 I've been way more successful than my GPA.
 I'll just say that like in college is
 I joke sometimes my income per GPA.
 I graduated with a 2.01 like skin of my teeth.
 But lifetime earnings are probably greater
 than anyone in my college class.
 But I'll say this Scott,
 I'm a reasonably successful entrepreneur.
 And the limiting beliefs thing and everything you said there,
 my parents were really good parents.
 But I think some of it was accidental to be honest
 because here's where I'm going to go with this.
 They were great and they provided for me
 and they did good counsel, good human beings,
 but they didn't interfere in my life.
 They let me play anything I wanted to do.
 I was a good kid, but they didn't force me
 or create these limitations either purposely,
 or unpurposedly by like, okay,
 you're expected to have this exact grade
 and this exact sport at this level.
 And dad's got a company that's,
 you're gonna run one day.
 My dad had like seven jobs that my mom and my dad
 were both quasi entrepreneurs, side hustles,
 plus real mom was a secretary.
 My dad, they both worked.
 But they had lives and they stayed out of mind
 other than being good.
 They said an expectation, but they didn't have to.
 What I think of that actually did for me
 and I think of what you're talking about
 like this existing is it didn't create these false
 or limiting beliefs because they had their own lives
 and they didn't try to live through me
 or set expectations in some way.
 It allowed me to sort of blossom with good counsel
 of just being a good human being, a good morals
 into the creative person that I became.
 I wasn't delusional.
 I wasn't like, oh, I'm gonna be fucking Superman
 or I'm gonna win the Switch Stakes or whatever.
 But I really had in my mind,
 I both knew and didn't know what it would take.
 I didn't ever feel like I was hitting my head.
 When you were just talking,
 we all apply a thing to ourselves and we're away.
 When you're thinking about it unlocked for me
 something that's going, that's really interesting.
 I'm not a psychologist by any means.
 I just study the people that I have on the show.
 So this is sort of second hand observation
 without any formal training.
 But I think that there's merit to it
 because I think about kind of how you listen
 to what I was just saying and you're thinking about your own life
 and your own not bringing.
 My parents were very similar.
 They didn't impose anything on me.
 I always say that the best things that my parents gave me
 was the ability to be curious and the ability to try anything
 and the ability to support any dumb idea that I had
 because that's what allowed me to truly believe
 that I could do anything and everything.
 And I say delusional not in a negative way.
 Not like you're going to try something
 that you obviously can't do like become Superman.
 Delusional meaning that no one who you know
 has ever done the thing that you want to do before.
 So for you to logically think that you could get it done,
 you're not going to get it.
 That's not going to work for you.
 If you think like, hey, I come from a family of nine to five
 W-two people that are making $70,000, $80,000 per year each
 and they afforded everything.
 But I don't have a single person around me
 that's ever built a business or made a million dollars a year
 or even work the job that's paying two, three, four,
 $500,000 per year.
 You can get trapped in this logic where you're like,
 well, it's never happened anyone around me.
 That's not for me.
 I don't have a role model that's ever done that.
 I don't know even where to start.
 There's no way I could ever do that.
 And I think that being too much in your head
 and trying to rationalize what's possible and what's not,
 I think that's the wrong way to build an incredible life.
 I think that's where I say delusional
 because it's not delusional and it can't happen.
 It's delusional because you are breaking out of this false reality
 that you have pigeonholed yourself into,
 that everyone around you lives a certain way.
 You have to be a little bit delusional
 to think that you can live a different way
 than everyone around you.
 That's what I mean.
 But then you realize very quickly that delusion
 is actually not delusion.
 It's actually your reality that you've created for yourself
 and listen, you can come from any background,
 any upbringing, you can come from poverty,
 you can come from no parents, single parents, food stamps.
 You can come from anywhere and become anything.
 You just have to have that self-belief,
 a little bit of delusional self-belief.
 People always talk about privilege.
 This is gonna piss people off, but I don't care.
 People always talk about privilege and privilege exists.
 People always talk about, well,
 you had this kind of upbringing or you had this
 and it's all true.
 Some people don't start from the same spot as other people.
 But for every single person that complains and say,
 hey, listen, I didn't have a supportive family.
 They had no money, whatever.
 I can show you somebody who's worth softening you,
 who accomplished more than most people
 would ever think possible.
 So I'm not saying that it's easy.
 I'm not saying that privilege doesn't exist,
 but the beautiful thing, especially in the US,
 is that it's possible.
 There are some parts of the world
 where if you are born here,
 it is highly unlikely, if not impossible,
 to build something, to get to over there,
 to become the first person in your family
 to make a ton of wealth or a ton of money and whatnot.
 In the US, it is all possible.
 And that's actually the most beautiful thing
 about this country.
 But that's why I say, like, wherever you're at
 or whatever excuse you have,
 all the excuses are valid,
 but nobody cares at the end of the day,
 and you can still figure it out if you want to figure it out.
 Exactly.
 Well said, talking to Scott Cleary.
 He's a success, and he talks about success stories.
 He's a Canadian risk taker.
 It's gonna stick, I think.
 I don't know, we'll see.
 We'll see how it goes.
 And this show is about me,
 but I now own a building about two miles
 from the track home that I grew up in.
 And I've made in my lifetime 100x
 with either one of my parents ever made.
 So it isn't about me because,
 yeah, right?
 And it's so great.
 It's more an influence to exactly what Scott just said.
 My parents didn't put a belief in me
 that I could only be as good as them.
 And I think a lot of people use that as a crutch either well.
 They're from Proofers or whatever.
 Yeah, I'm gonna show you privilege.
 We live in a country that enables and gives you the tools.
 And we're living in a weird fucking time right now
 that's amazing and strange and great at the same time
 with what's happening with AI.
 Not to pivot straight into it.
 We had to build AI into the thumbnail somehow, Scott,
 so that it's click baity.
 Just turn me into a robot, put me on the thumbnail,
 then you're good.
 What the hell is going on?
 I couldn't even envision what's happening two years ago.
 I feel like I'm bleeding edges, anyone.
 But it's like, what a time to be alive.
 It is a time to be alive.
 There's so much opportunity.
 There's so, so, so much opportunity.
 That's why a lot of my messaging is,
 get off social media and stop getting upset
 with what's happening in the world.
 I'm so glad you said that.
 I'm gonna put a hashtag on that.
 That's it.
 As we're hearing in this conversation
 with Scott Clary, entrepreneurship today
 is really about how fast you can adapt,
 whether you're building a business, a brand, or a career.
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 Okay, I'll contact you.
 I'll contact you.
 Keep going.
 And just focus on you and focus on the opportunity
 that exists right now and focus on all the incredible
 tools and technology because you can be mad about a lot
 in the world.
 You can be mad about what's going on outside the US.
 You can be mad about or be happy with the government
 that the US currently has.
 You can be mad that AI is coming and you're worried
 about replacing your job or you can look at AI
 and be like, well, that's the greatest opportunity ever.
 The future belongs to people who are optimistic.
 Your life will be so much better if you ignore things
 that don't apply to you and that are outside of your control
 and just focus on what is actually in your control.
 Now, AI in particular, you could be all upset
 about it taking your job or you could understand it.
 Now with AI, you have the opportunity to 10x your output.
 You have the opportunity to build a business from scratch
 as we just saw with MedV, even though they had some
 questionable marketing tactics.
 They built the first ever, I think, one or two person,
 $1.4 billion revenue business.
 So now with AI agents and all the different tools
 that sort of accompany the things that are being built
 right now, you can do anything, you can build anything
 with basically no capital and almost no people.
 And I think that this is a unique time in history.
 I speak a lot to entrepreneurs.
 I'm going to talk a little bit about how AI plays
 into people who don't feel like being entrepreneurs.
 That's fine.
 For entrepreneurs, the barrier entry has never been lower.
 There's this really cool chart that you can look up
 that shows how many people historically would have taken
 to build a million dollar business and say,
 I'm not going to make a number, but say back in like the 40s,
 say it was like 50 people or 60 people.
 And you fast forward to the 2000s, maybe it was 10 or 15 people
 to build a million dollar business.
 Now you fast forward to 2026, it's one person.
 One person to build a million dollar business
 with AI and tools and software.
 And then you can make the argument that one person
 can truly build a billion dollar plus business.
 And we'll see what happens with, again, MedV.
 But outside of that one example,
 there's going to be more and more examples.
 And free people don't know that's a peptide company.
 And the founder used his brother plus AI.
 And I think the revenue was clocking in in 2026
 at 1.4 billion.
 But there was some sketchy affiliate marketing going on.
 Everyone's wondering what's going to happen to them.
 But the point is they still had 1.4 billion dollars
 in real money coming in regardless of how they got it.
 But the point is, even if that was the first example
 of a billion dollar one or two person business,
 there's going to be many more.
 So the lesson is AI is the greatest tool ever right now.
 And I think that if you aren't understanding and aren't learning it,
 you are going to be left in the dust.
 Obviously you've heard the cliche.
 You're not going to be replaced by AI.
 You're going to be replaced by somebody using AI.
 Even if you're not interested in starting a company,
 you cannot ignore AI.
 The future employee is somebody who could be
 and thinks like an entrepreneur,
 they are just choosing to work for a company.
 So what does think like an entrepreneur mean
 and what does could be an entrepreneur mean?
 It means that they are learning the latest tech.
 They're figuring out how to apply it to the job
 that has to be done.
 They're figuring out how to make themselves
 10x more useful to the company.
 And they just learn and they stay on the bleeding edge.
 That is the future employee.
 I'm a big fan of hiring people that could be entrepreneurs
 because they research and they stay up to date
 and they know what's going on.
 They know cloud, co-work and cloud code
 and they know that chat, image, 2.0 drop last week
 and they're already using it.
 They know all this stuff
 and they could be entrepreneurs if they want it to be.
 But for whatever season of life that they're in right now,
 they don't want to be an entrepreneur.
 But that's fine.
 But they still bring that entrepreneur mindset to the company.
 Those are the people that I love to hire.
 And it's not just me that feels this way.
 I did a live podcast with the CTO of Dropbox
 and the CMO of Carta last week in Miami.
 And the CMO of Carta was saying how all the roles
 that they're hiring for say, for example,
 there's a marketing role they're hiring for.
 They're hiring for a copywriter or a graphic designer.
 That's how they used to title their roles.
 The job postings that they're putting out now,
 they're calling them marketing engineers.
 So marketers that understand marketing,
 but not engineers in like a computer science degree
 engineer context in a, I understand how to code, develop,
 design, write with AI.
 And the title is now marketing engineer.
 And those are the people who they're hiring going forward.
 So they don't hire anybody who doesn't understand it to use AI.
 So these are people that are employees
 that are figuring out AI and they're staying
 on the bleeding edge.
 So I mean, whether or not you're an entrepreneur
 and now you have access to the greatest tools ever
 to build something yourself with basically, again, no help,
 except you in your mind or you're an employee.
 This is how you have to think.
 We were talking before about how to use AI in businesses.
 And this is something that obviously people are thinking about,
 how do I use it for pick a task?
 How do I use it to write copy or create an image or whatnot?
 What I'm seeing with my company right now
 is we're using AI to do a couple things.
 So first of all, it increases the effectiveness
 of every single employee because now every single employee
 can become an expert copywriter and an expert graphic designer.
 And I don't need them all to do everything.
 But the point is that now my developers
 can write code in a fraction of the time that it would take
 because now we can write the code
 and the developer only has to spend the time debugging it.
 Or a graphic designer or a copywriter,
 well, before I would have to hire for somebody to emulate
 and to write at the level that I write at.
 I still do a lot of my own writing.
 I like writing.
 I find it very cathartic and relaxing
 and it helps me organize my thoughts.
 But to find a copywriter that can write at my level
 because I've been writing for a while now,
 I'm sure that's $80, $90,000 per year salary
 if that person was full-time copywriting.
 We're talking like every single social post,
 multiple newsletters per week, like everything that I put out.
 Now I can find a junior copywriter that understands AI
 that can now put out content at my caliber
 because now I can train a cloud project
 on 10,000 hours of me speaking and podcasting
 and I can give the copywriter access to that cloud project.
 Now I still need that person to edit
 and to make sure that all the ideas make sense.
 Like you can't just use AI and ship it.
 But if I wanted to find somebody to replace me as a writer
 for my content, which I don't really yet,
 but if I ever needed that, I could train a project on me
 and what I believe and how I write
 and all the things that make Scott Scott
 and then I could probably hire somebody
 for 30 to $40,000 per year
 that could manage that project
 and create really, really, really good content.
 That sounds like me, feels like me,
 incorporates all my lived experience
 and my ideas for a fraction of the price.
 So now my entire copywriting team could include one leader
 who's a little bit more experienced
 but then you can scale your output
 with more junior employees that can leverage AI.
 So that's one example.
 AI is radically changing everything
 and I don't know how you're using it.
 Obviously you are to some degree
 because everybody who's building a business is
 but whether or not you use it to increase the output
 or increase the ability of yourself or your team
 or you outsource certain parts of your day to agents.
 I'll give you one more example.
 All this admin work that I would normally hire an admin for.
 I still have an admin but she uses AI.
 So now she can do 10x the amount of work
 in a fraction of the time.
 So if she needs to plan travel, she's using Cloud Co-Work
 and she's reviewing everything
 before it actually books everything
 but she's saying, hey, can you find the best flight options
 across all the travelosity, expedia, Google flights?
 Can you find all the best flight options
 to San Francisco between May 12th and 16th?
 So now she doesn't have to spend two hours searching.
 Now she puts that prompt into Cloud Co-Work
 and then she can go do other stuff
 and then she comes back in 20 minutes
 and she sees all the options.
 This is how you use AI.
 This is how I use it and this is how you should use it.
 But it's changed my life in my business for sure.
 It's so many things.
 It's hard to actually put it into one thing.
 It's the great exponentiator.
 I knew that Scott Cleary would know what I meant
 and I think my audience that knows how
 that I like to make up words at this point
 knows what I mean.
 If he trained his GPT to write as well as this newsletter
 written, I'd be very impressed,
 but I can almost tell it's coming from him.
 Even if it is, it's some level.
 It's got it feels and breathes and acts like you.
 It's really intelligent.
 It's not there yet.
 I think that soon it will be.
 It can't capture everything.
 It can't capture the way that I write, yeah.
 But it's getting like very, very close.
 Actually, I was actually disappointed
 because Cloud Opus 4.7.
 I thought that it was going to be this massive upgrade
 because they hyped this shit up like it's the Super Bowl
 when they launched these new models.
 But I found that it was a little bit meh.
 Like I didn't enjoy it that much.
 I'm like, oh, I'll put in my writing and be like,
 hey, this is my writing.
 Go write another piece.
 And then I read it, I'm like, no, this is shit.
 My bar's very high, but like the point is it's not there yet.
 I started to worry, Scott, I do the same thing.
 We're similar.
 I do things like that.
 Then I go, am I just being too subject,
 your own word, your own word?
 I have to like self-critique sometimes,
 but then I don't know if I can remove myself from it.
 I think that you know what good is.
 I think that all creators know what good is.
 You know when a podcast hits,
 you know when a piece of content flops.
 And I think that for good creators,
 it is more important than ever to hold a high standard
 for your content because AI has allowed everybody
 to create shitty content at scale.
 The people that write and create good content,
 there's less and less of them.
 Because there's so much slop online now
 and so many creators just pushing AI slop.
 I think that if you create well thought out,
 you put a little bit more effort towards your content.
 I think you actually stand out even more than before
 because you're like, oh my God,
 there's no way AI could have done this.
 And that's the reaction you want when you put out content.
 Oh my God, there's no way AI could have done this.
 If you can get that reaction,
 that's what builds trust the most with an audience in 2026
 and forever, by the way.
 AI can do some things
 and it can't even do some content,
 but your core content, okay, my exact words,
 the hitting stuff that you want to differentiate.
 I think of it back to like my marketing days
 where you have, I think it was like a musician,
 like you have a drum beating.
 And that's like the brand and it's beating.
 While you've got the sizzle, the important stuff,
 landing big time, but you got that drum beat over here.
 I think you can use the AI for the drum beat stuff,
 the stuff that's not crap,
 but like it's keeping some repetitive themes,
 some different things that aren't like,
 okay, my exact spoken word, my exact written word,
 but whether it's visual, whether it's logos,
 whether it's graphics done right,
 I think you can drum beat with AI.
 I don't think you can land the uppercuts necessarily.
 It's a fine line and I struggle with it every day,
 knowing which one and sometimes you can cross over
 and you go, oh shit, that was just some AI slop
 and it was really meant to be an uppercut.
 I'm a fan of using AI.
 We've gone super deep on use cases.
 I wanted to mention one more thing before,
 there's so many different random use cases,
 but a big fan of using AI for is helping me brainstorm ideas
 and helping me figure out things,
 research and brainstorming is huge.
 I never like to just write with AI and post
 because I can see when somebody else does that
 and I'm just not a fan of it,
 but researching and brainstorming is huge at really helps,
 especially at the end of the day when you're tired,
 you just need a little bit of help to get going
 if you're trying to write a post or trying to write anything
 or trying to do anything after eight hours of Zoom.
 We don't have as much energy,
 so I think that AI helps just get the juices flowing
 a little bit, but my point with all this is
 you just have to think in AI.
 That's the answer, because you mentioned
 there's so many different ways to use it
 and I'm mentioning a few.
 You gotta know how to use it.
 This is like cutting your grass with scissors
 or a lawnmower.
 You gotta fucking learn how to use the lawnmower.
 100%.
 But when you think in AI, this is a made up idea
 that you're making up words and making up ideas.
 When you think in AI, you always think
 how could I improve or expedite this task,
 this thing I gotta do with AI?
 That's how you go through life now.
 Just go through life like that and you're gonna be fine.
 How do I book this travel easier with AI?
 How do I write this copy or brainstorm this podcast idea
 or research a guess for the show?
 It doesn't mean that AI has to be part of everything you do.
 I think it's important that sometimes
 you actually do hard work yourself.
 I don't think that you should outsource all your thinking
 to AI, because that creates a whole other problem.
 But for the average person who is not using it,
 start to just think, how do I use this to help with this task?
 I'll give you an example.
 My family was in town last week and my mom,
 she's retired now.
 She has like all these past generation photo books,
 like all these like photo albums and stuff like that
 of all the books and stuff of our childhood.
 She has like 20 of these.
 It's crazy now we just have Instagram.
 But she has 20 of these photo albums
 and she's like, what do I do with all these photo albums?
 Like I don't just want to give them to you.
 Like you're going to sit in like storage
 or they're going to sit in a bin somewhere in the basement.
 And I'm like, why don't you turn it into
 some sort of memoir or something like that?
 We were brainstorming because I use AI a lot
 and I know the possibility.
 So I'm like, this is what you do.
 You're going to have all these pictures.
 And eventually like maybe we can like
 scanner upload all these pictures,
 but you're going to have all these pictures.
 And as you flip through the book,
 I want you to have a microphone.
 I want you to record like what's going on in your life.
 These pictures are going to jog your memory.
 You know, this is like Scott's like, you know, second birthday.
 My parents came into town as we did for Scott.
 So you're going to narrate all this stuff.
 You're going to just record it
 and you're going to take this narration
 and then you're going to transcribe it.
 And then what you're going to do is you can actually use a tool
 like Manus or Cloud Code to take the transcription
 and say, hey, I like Manus for website building.
 I want to create a website private of all the memories.
 These are the transcripts of all the memories.
 So it's going to code up a website that has like
 the different years and the different people
 in the timeline.
 And then it's going to turn these transcripts into blog posts
 or articles and it's going to catch
 into certain periods of life.
 And then it's going to say, okay, hey,
 can you upload a picture of Scott on a second birthday?
 Can you upload a picture of whatever your mom
 on her 50th wedding anniversary?
 And then you're going to have this beautiful keepsake
 that was entirely enabled with a little bit of transcription,
 transcription to AI, LLM blog writing,
 plus a website created around all these ideas.
 One of a trillion different things you can use AI for,
 but the point is she's trying to figure out
 how to capture all these beautiful memories.
 How do you use AI to do that?
 That's what I mean by think with AI.
 Like adopt an AI first mindset to the task to be done.
 That's a fun little family project,
 but that applies to everything in life and business,
 whatever you're trying to do.
 Think how does AI allow me to do this easier,
 more efficiently, more effectively or just better?
 Yeah, 100%.
 Talking with Scott Cleary, he is the Canadian AI risk taker.
 A lot of thoughts that I have when I think about
 when I'm using AI and I'm cloud coating some big shit,
 we gotta have another call where we talk about what I'm doing.
 AI unlocks so much that if you will allow yourself to believe it
 because you could do so many thing, knowledge is cheap,
 you can take all of this knowledge, you can apply it
 in ways that you never imagined possible
 because you don't need to have the skill
 of all of these things that we did in the past
 and this knowledge in the past.
 AI can do that for you,
 but how can you creatively deploy
 an unlimited army of knowledge and technology in new ways?
 And the dreamers and the thinkers and the creative people,
 I tell people all the time and I know you are too.
 Scott and Ryan are the world of real fucking dangerous right now.
 I'm not saying we're not gonna be based on certain thing,
 but if you're creative and you'll adopt these tools
 and you'll just unleash where you said
 every day think you're thinking about how could AI
 and stop doing the things you always did the same way
 and think more creative.
 I think creative people that put it to action
 are gonna be the world takers here
 because knowledge is cheap and average is below average now.
 Good is not good, good is average,
 but it's that creativity with the AI layer
 that I don't know people have fully grasped.
 You and I were in tech and we're in technology
 and podcasting so we're immersed in all this stuff
 but I don't think the general public
 is quite wrapped around it.
 I hope that shows like this, do it.
 I hope they do it too.
 AI allows you to be super creative, dude.
 And it allows you to test ideas for nothing.
 I can build an app, I can build a piece of software,
 I can brainstorm 20 new podcasts formats in a weekend.
 I can build a full app, a full app
 that would take like two months to build
 with a developer team.
 It would probably cost me, you know, $250,000, $300,000.
 I can build that in a weekend with no one else
 and not just build like an MVP,
 build like a fully functioning stripe
 or Apple Pay integration, pay walls.
 I can build marketing emails that can go out to people.
 I can build an app, scrape a list, send 2,000 emails,
 spin up a social media account,
 post 50 images that were AI created in 24 hours
 with a little bit of creativity and prompting.
 So I can take an idea I have in my head
 and I can basically ship it
 and see if there's any feedback at all in no time.
 The biggest indicator of success,
 but the biggest, I think the quality of somebody
 who is truly successful, of course,
 I have to believe they can do the thing.
 That's sort of a prerequisite.
 But it's to shorten the gap between the idea
 and the action, the shorten the gap between the idea
 and the execution of that idea.
 The shorter the gap, the quicker you contest,
 the more likely you can figure it if it works or not.
 And success is really just reps at the end of the day.
 If you try more businesses, one will work.
 If you have more ideas and you can test them,
 eventually you'll get data on which one works,
 which one doesn't and you double down on what works.
 It's just everything in life is like a numbers game.
 You wanna be successful, take more shots.
 AI allows you to take a hundred times more shots
 in no time with no money.
 That's a wild concept.
 So when people really truly grasp this,
 that anything they think about,
 they can completely launch tomorrow.
 It just changes the game.
 Now you mentioned another thing too.
 The tough thing about AI is the people that get it
 and the people that are with it and understand it
 and study it, they're gonna move at light speed.
 Because now, Scott or Ryan, I can test like I said,
 15, 20 business ideas simultaneously.
 And then I could even spin up agents
 to almost run those businesses
 without too much of my direct involvement
 if there's actually customers that wanna pay
 for whatever that business is.
 Not all businesses, you can't like AI,
 lawn care and whatnot,
 but I'm talking about like apps and websites
 and like things that are sort of more digital products.
 I can test that a lot of stuff very quickly,
 but the people that don't get it,
 they're gonna be left behind,
 they're not gonna be high-rebel.
 They're gonna take way too much time and energy
 and money to build a business
 if they wanna be entrepreneurial.
 Like I don't see a world where people
 that don't adopt AI have really great lives
 to be quite honest.
 I think that you have to figure out
 there's always gonna be certain sectors
 that are not gonna be as impacted by AI,
 but I would even argue that if you're a lawn care company,
 the lawn care company that adopts AI
 in their customer acquisition process
 and they're onboarding and they're billing and they're up,
 if they're gonna be the only lawn care company
 because they're gonna be able to do 100x to work
 at a fraction of the price.
 So any industry is gonna be impacted by this
 and we're not even gonna get into robotics,
 which is a whole other stressful conversation
 people that go into.
 But the point is if you don't understand it
 and you don't use it to make yourself more effective,
 I think the future is gonna be very difficult
 for a lot of people who don't get it.
 What was the book, 10 Habits of Highly Effective People?
 That needs to be literally rewritten.
 Maybe Scott needs to write that.
 Do you get people reaching out to you?
 Cause I've been in this limbo of writing books
 and dealing with agents and publishers
 for like almost two, three years now.
 Yeah, I get it.
 Eventually something will hit a shelf.
 I've got a book title called Raising a Brand,
 which is around this notion of either an athlete
 or just a personal brand.
 N-I-L, if it's an athlete type thing,
 but N-I-L, if it's just a personal brand.
 It's like nature grazing a personal brand.
 And that doesn't mean like a YouTube sensation
 necessarily, but I think it's just so important
 that our voices put some emphasis on this topic.
 It can't be.
 And I know everybody's kind of maybe getting fatigued,
 but I'm excited.
 I mean, I literally, I guess it's funny
 you're just talking and we're doing the same thing.
 I mean, I'm up to like two again
 because I feel like it's not because I'm scared
 to get left behind or anything.
 It's just fun.
 Like I'm like, holy shit, like I had to rely
 on some of the other people to do certain things
 that I did when you needed coding and all these other things.
 I feel like I've got back to the Superman thing.
 I mean, it's not that I have super power, man.
 You're starting to be a ghost, didn't I?
 Maybe not so super.
 No, exactly.
 Scott, drops of deets on your amazing show,
 newsletter, all that stuff.
 I appreciate you first of all, Ryan, for having me on.
 I'll give you my contact stuff and my podcast
 and socials in a second, but that reframe
 of being scared of AI and being scared
 of getting excited about it is super important one.
 And you're right, it has been discussed a lot,
 but I'm just hoping and praying
 that one person listens to this and it finally clicks.
 And that's why I say things I don't think the future
 is going to be nice to people that don't adopt it.
 Maybe that's the line they have to hear.
 Maybe they don't have to hear from the CEO of Anthropic.
 Maybe they have to realize like how this impacts them.
 And if they do, that's a win for me
 because hopefully that'll light a fire.
 Podcast is called success story
 where we have incredible conversations similar to these.
 And all my social is at Scott DeClery
 so you can find me anywhere.
 There's a lot of bad business advice out there.
 Scott Cleary ain't one of them.
 Ain't is word now I think in the dictionaries.
 Southerners like to say they're Scott.
 Scott's the real deal.
 You felt that here on the show I know you will.
 You want to be successful.
 Go listen to Scott, get it on his newsletter.
 It's real, it's raw, it's direct.
 It's honest, but it's fucking right about now.
 Scott, it's been a pleasure brother.
 Can't wait to do it again.
 Pleasure's on mind dude, thank you, can't wait.
 Ryan is right.com, find the highlight clips
 the full episode and links to all of Scott's stuff.
 We appreciate him from coming on.
 We appreciate you making us.
 Number one, see you next time, right about now.