Flavrs Takes on TikTok! - Weekly Marketing News 9.16.22

 Hey, guys, what's up? Welcome to the latest edition of the red cast here is the red cast news Friday, September 16th,
 2022, our weekly marketing, advertising, business news of the week. What's up, Christina?
 Not much, not much. Happy Friday. Yes. Halfway through September.
 Yes. Halfway through it. Don't like it.
 You know, I know exactly where we are on the calendar based on my calendar, my social calendar,
 which is a baseball practice and then baseball practice and then baseball game and then baseball
 practice and then sign up for basketball. So it's a sports season is about right. Yes.
 We love some fall ball. Yeah. Well, we're in it every one of them. I think they back some things up
 this year. We've we've we've had like two baseball practices and I got the Emo for basketball.
 And I'm like, okay. All right. Let's go. So many athletes. Do all of your kids play basketball and baseball?
 Basketball all baseball half. Sounds about right. And soccer, three force. That's what that's
 for the cool. Yeah, it's good. And I enjoy, I mean, look, I know I'll look back and I enjoy it.
 It's just a little hectic. You know, it's like you enjoy it. And you know, you'll look back and go,
 damn, those were the days I know, I know. Look, it's still hard. Still time bouncing around everywhere.
 And you know, like, did I get in good enough coaching? Like, you know, like, and then I'm coaching,
 like basketball. I signed up to help on baseball. They didn't really want my helping baseball.
 Heard hall. Yeah. I mean, I played baseball. I was okay. But then I focused on basketball. So
 going out both play basketball. Good stuff. So nice. We'll see. We will see how's your early late summer,
 early fall season. I know it's still a good summer. You know, going well, going well. I mean,
 I wore a truck like today, but I look like doing the rock Johnson. You see the bigger, the bigger chain,
 right? Exactly. That's it. And a fanny pack. I mean, essentially, did it make you
 as I felt. Yes, I did. I was like, Oh, no. Oh, yeah. We are not Meg Ryan. It's fine. It is. Okay.
 So we had a, this happened last week. And we need to talk about last weeks. We're a little
 conist for time. But the new iPhone launched last week. Big deal. I guess, I think pre-orderers
 coming out any day now. Yeah. I did order the new AirPods because I lost mine. It's kind of like
 sunglasses and headphones for me. Last May, if I get a year at them, that's how sunglasses are.
 Yep. They either break. They end up at the bottom of like Kiwi or you know, stepped on something.
 My walks or you know, I leave them on the back of a bathroom stall. Like if you like, you know,
 oh, yeah. You're not a gas station or something specific. Yeah, at least some of your animals all
 the time. Yeah. Yeah. You sent me up for that one. Yes. You do. You do, do you do things on
 your own? Yes. I'm excited to get some new AirPods. Supposedly, the noise canceling is amazing.
 And the reviews got me. I was like, Oh, yeah. I needed them anyway because I've been out without
 them for like three weeks. They completely disappear. You know, that bullshit, like,
 find your AirPods. Well, let me tell you, that shit don't work. Like I had it all on. All
 that stuff turned on because I've misplaced things. And I'm like, find my AirPods. Last place was
 somewhere in the middle of the lake. I'm like, okay. I know they're not in the bottom of the lake.
 Right. Right. But it's like that was like the last time they pinged my phone. I guess they were
 out of the boat. Sure. And they were on the boat. And I'm like, okay. That's not all it's all
 Apple's plan. So I turned on the thing that's like, if someone else maybe turns them on, it alerts you.
 And come on. That will play as suspected. Yeah. So I'm going to go jack some of my up. I find
 that we're getting. Well, we found them on the back of the urinal.
 They're like, we didn't know who they were because how do you know you don't know unless
 somebody's name's on the case. Mine are engraved. But like my contact information isn't on them.
 Yeah. The way in the rock Johnson. Yes. Yes. It just is the rock. Actually, I'll have you know,
 just the rock. Right. Right. Right. And I'd be like, this is giving me happens.
 From Greenville, South Carolina. But we're also getting some new emojis. We're getting a goose
 and Maracas and a little talk to the hand and a ginger root. I've been waiting for that talk to the
 hand every time. Every time you. Listen, you know, that's a Nick thing. Nick's.
 Nick's a Maracas player. I'm going to use that goose. He plays Maracas all the time.
 The wrong. This is Italian. I'm Spanish.
 Close. I'm a rock. I don't know. It was great. I will say as I age myself, I worked on the first
 iPhone launch in 2007. And it was a huge campaign. Obviously, one of the many most prolific ad campaigns
 of all time. And you know, like to think back number one, I feel really old because it was 15 years
 ago that it feels like yesterday. Yeah. And I'm being that guy. And I like seemed like yesterday.
 But it did. But it was an iconic campaign. And, you know, an iconic device because it's changed
 the world because, you know, you had blackberry and you had other smartphones, but they didn't
 bring it to the masses as easily as iPhone did. The interface and everything with the iPhone
 just changed the game. It allowed my mom to use a smartphone. Right. Right. And so. And then it
 connects to every other app store and everything like that. It's just amazing how it's changed
 media and the entire landscape. Yeah. Of what you do and expect to do on your phone.
 And so it's it was a fun time in my career. And then it's it's crazy to watch. It's interesting
 because I'm like watching like the innovations now. It's not changing much. Yeah. You know, like,
 they got a new thing dynamic island the way like the little notch above where the cameras are.
 And it's it's cool. But it's like that around what get me excited about an upgrade for that.
 And like one or two more megapixels on the camera. A couple camera innovations that have been
 worth it. I don't know. It's just like it to me. It feels like every like fourth iPhone is when
 something worth it happens. And this new iPhone, it's point one inches bigger. Like this one's
 going to have another camera. Yeah. We've added another. We've added a six lens and camera
 to the to the to the back. Right. Exactly. Next year is going to be different. What if it came in purple?
 Yeah. That's it. But you know, so we'll see. I guess the apps themselves are the innovations
 and or yeah. Or you know, how many more megapixels we can get them on the shooting. Nick,
 you're going to put down that DSLR and just you know, shoot on the iPhone. Yeah. The day is coming.
 There you go. It might be forward to that. Truly. But down the heavy camera around the iPhone.
 Right in your pocket. There you go. So we'll see. But it's it is, I don't know,
 how much it's changed the world. Like if you really think about it. Like and like the
 you know, how much content is consumed? Like the amount of data and the amount of content consumption.
 And the proliferation, I think of business marketing because you know, before you couldn't do,
 I mean, yeah, there was digital ads and things like that on the website. But being mobile and
 being able to be marketed to it all times, you know, with the phone in your pocket. Yep. It's like
 it's not something sold. Yeah. So there you have it. There's my thinking back.
 You have back in my day. No, it was fun. It was crazy. I don't think I realized how big it was
 in the moment. You know, I was just doing the job, you know, like and pushing out ads and
 the operational side after the kind of the creative components. But I will tell you who's
 a Nazi. And I don't use that word lightly. Apple was the Nazi brand to deal with back in the
 day of wireless offensive. Because like I've worked with Verizon wireless a lot. So we worked with
 multiple manufacturers including Apple. And when they you couldn't do anything like they controlled
 every single thing. Yeah. From like obviously packaging and design with their phones and all that
 that was the road stuff. But like they were very salty to deal with compared to a Motorola,
 compared to a Blackberry who would be up for like any kind of co promotion, co-market type things.
 And but Apple's like lockdown city. Like I mean, we never got our hands more slabbed than like
 if you did anything. Yeah. Like and they were so scared of Apple too. Because they knew how big it
 was and how big the launch was and how many phones they were going to sell. Like they were,
 they walked on eggshells with Apple. And because Apple was so controlling with everything.
 Fascinating. It was interesting. The difference between like a campaign for Apple and a campaign
 for, you know, the joy or Motorola where we then we pushed envelope with joy. That was one of my
 proudest campaigns working on, you know, because they actually took it to Apple for about eight months.
 Yeah. And so and no one had really done that. It didn't last. I think because they banned some
 of the components of the campaign quite frankly. But it but Apple man, they, they controlled their
 shit. I mean, and I and in part of me, I mean, I admired it. Right. But damn, I was a panass to work
 with. I mean, it's just like, you know, it was so funny. The clients, I mean, you know,
 executives, the way they walked like, you know, being a room, they'd be talking about, well,
 you know, when Apple comes out, we've got to be really like, and it was just like how much they
 bowed out. Right. The fear and the. And then every store tried to, to then start mimicking
 what Apple stores were like, oh, we gotta get cleaner. Because if you go into wireless stores or
 even any kind of retail store dust, they were very busy. Yeah. Lots of colors, lots of stuff. Apple
 comes out with their stores are all white. Yeah. Super clean. Everything's in the back and stock
 and like, you know, even to the Apple stores today. And literally everyone became a me too. It's like,
 we got to have an Apple look like every single person like every store was trying to get clean.
 And you know, I must say it didn't hurt, but it was just, it was just interesting watching the
 the behavior of, I don't know, people. I was like, imitation is the highest form of flanery.
 Well, they were. So there we go. New iPhones coming out. Don't know that I'm going to get,
 I'll get the I think they're iPhone 13 pro, which I'm pretty happy with. But that dynamic
 island and nothing for me, but I will say those AirPods pros coming in. I can drown out all the
 noise around me. Put on some music. There you go. I'm saying there you go. I do.
 Speaking of music, sweet, sweet music, nothing brings more music to my ears than our sponsor,
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 Our sponsor pay what pay well for those transitions. You know, branded bills, branded bills.com,
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 Brayda Bills, brand of bills.com. Last week, we had some great stuff happen.
 William King Hollis. Yeah, that was a really very inspiring episode. Yeah, no, man. You know,
 like it was kind of like a sermon meets motivation meets a lot of different things. A little
 different episode, but I really enjoyed having William on and just a really inspirational dude.
 I mean, like what a natural speaker talker. He's out like just make it happen, you know, and
 really enjoyed that. Check that out that released on Tuesday. We're doing a recording today,
 actually, for an episode of the release in a couple of weeks with Sean Merriman, who's an
 all pro. I don't know if you're like, I don't like calling people ex all pros. I mean, he's
 he's retired. He's a ex defensive lineman from the San Diego Chargers, but he was all pro
 multiple years ago. He was a beast. This is like 20 2007, 8 9 10, like just a total beast all
 pro like four years. And now he's got a few new brands. We're going to talk market. We're going to
 talk balls and brands. But yeah, so Sean Merriman coming a couple weeks, we're going to do a
 release because actually we've got a new episode with Christopher Lockhead. Christopher Lockhead's
 one of the leading voices in my year in marketing, super bright guy category creation, category
 pirates is kind of his brand. And they're, I would release them to that episode. And was like,
 this, this needs to be released because we're going to do a new release, a new episode next month.
 And so I think there was so much value in that episode for entrepreneurs and people's thinking
 about starting new businesses and how to go about it. And then we're actually going to talk about
 next month, something really fascinating, this notion of digital natives versus native
 analogs. So we're, we have a really gigantic shift that's happening where people that have grown up
 with just digital purely with smartphones, but other things like the kids today that are now
 becoming 30, 31, 32 getting in leadership roles are digitally native versus people around my
 age. I think I swing a little bit to both of these. But 50 to 60 year olds are native
 analogs. And they think about the world very differently. And there's some really fundamental
 change in some things that businesses need to think about because digital natives think about
 the world around you in the physical world as the alternative secondary world to their digital world.
 And not the other way around. So like, you know, they almost look at in real life being an
 interruption to what their digital real life is. So like, I mean, this is an extreme example.
 And I like to think my kids are more balanced than most, playing a lot of sports and things
 like that. But if they're on YouTube or they're on their playing video games and doing stuff,
 they would they wouldn't do that 24 seven. But anything is kind of an interruption to that.
 Totally. Versus when I grew up, when I played outside and played in I had video games,
 but still playing outside doing stuff. Right. You know, that was kind of my natural state.
 Yeah, that was your reality. Yeah, their the realities now are digital. And the implications of
 that are very vast. And that's what Christopher is going to come on to talk about. And it's fascinating.
 And I think any business leader needs to think about these things about how marketing needs.
 There's just tons of implications. So looking forward to that. That's next month. But we're going to
 release with Christopher on Tuesday of next week. If you haven't listened to that episode really too
 good, too good to miss speaking too good to miss. Just really get these transitions. Thank
 billions. October 21st, the 23rd. We've opened up some new ticket packages for this.
 You need to DM me if you're interested. But this is going to be a big time event. A lot of big time
 players, a lot of deal makers and some incredible learning and just opportunities to really rub
 shoulders with the best of the best in business right now. Howard Payne's just throwing this
 together. How we pee. Great guy. Um, stealth fitness. You get the plank. If you haven't seen the
 plank videos about I'm going to post one tomorrow morning. I was doing that shit this morning for
 like five minutes. It was kind of fun. You know, space invaders or whatever the hell the game of
 the game is, but they've gamified planking. Anyway, how we pee. So competitive. Throwing together
 think billions is about thinking bigger, going bigger, doing bigger. And this is how you do it.
 You come together with the best and the brightest. October 21st, the 23rd. Go to think
 billions dot club to learn more. DM me if you're interested in tickets. And we'll see you there.
 Let's see it. Speaking of loving to see it. I'd love to see some people DM me about
 brand managing. Indeed. As I. Indeed hiring. Not a sponsor. You just validated their brand.
 Yeah, we are hiring a brand manager. So you can DM the radcast or
 dear Ryan Alfred over here. You want more info on that? You can be local to the G Vegas area
 in Greenville, South Carolina. Yeah. So, you know, you get to get on the ground floor with
 the radcast, my personal brand. Rubbish holders with celebrities like Christina and Nick.
 In all seriousness, no good people. Good team. Good opportunity. We have amazing guests. We have
 amazing content. We just need someone kind of helping us wrangle it all together a little bit
 on both my personal brand and the radcast. So send me a DM or you can apply on our website. I
 believe we have a post it, don't we? That's it. Radical dot company. So yes, looking for someone
 just to kick ass. You need to be socially relevant and up to date. Social media skills. Social media
 skills. Pop culture, hip, but also just gets shit done. You don't, you know, take names and
 ask questions later. Better ask forgiveness than permission, I always say. Yes. So let us know.
 We are looking for someone now. And, you know, I'm looking for some social media holidays. Yes,
 happy National Guacamole Day. Day day. It's fine. Everything's fine. Having a stroke. Yeah,
 it's National Guacamole Day and happy working parents day. Yes. Thank you. Yeah. Today,
 right to 16th. We'll give a little ding. Someone or no one. Quite all right. Yeah. And then tomorrow,
 you could celebrate your country music fan, international country music day. The yes, it is my favorite
 genre. Makes sense. Oh, there it goes. A little late clap for working parents and international
 other country music is my favorite. So I'll celebrate it. It's Saturday. I'll be on the boat
 probably having a few. Blasting some country music. Blasting some country music. And I'll be
 wearing my Batman out. There you go. But Batman Day. I love me some Batman. Oh, yeah.
 If you see, it's not making bad movies, but it's okay. I still love Batman. Yeah, it's kind
 of a little hokey. Do you celebrate National Cheeseburger Day on Sunday? I'm going to do that.
 I'm going to eat me a good grammar. There you go. Eat me some cheeseburgers on Sunday,
 National Cheeseburger Day, which is also. I'm going to make my wife a nice cheeseburger. There you go.
 Her wife appreciates today. But wife appreciation day. Nicole, I mean, do we really need a day?
 As Nick said, you know, I appreciate you every day. So like, you know, I mean,
 what a catch. I was like wondering. That's right. Every day is why I appreciate
 you. Every day is a holiday. As we've learned with this podcast with the very least. Yes.
 But you know, it's funny. There's a guy at the lake saying it. I don't know the
 I think there's always an ad in the lake at any given time. His saying, he walked down the first
 thing to every day is a holiday. He's like, but he's like, but it's because he's always positive.
 Never negative. Be like it. Be like it. Every day a holiday. There you go. Speaking of that,
 I'm going to be dancing my ass off on Monday for National Dance Day. I might have to have Nick.
 What they do when they step in for you. They're like they're like a body double. Yeah,
 because you dance. Yeah, that's right. Yeah, you're a professional shagger. There you go.
 You got talk like a pirate down the 19th, too. Your favorite. Hi.
 I just said I was not going to do it. I had to see. I had to talk like a pirate day.
 You got a good Arnick. Very nice. Give me some booty. That goes more on brand. More on brand.
 Which is great for you to roll right into National Singles Day on Thursday the 22nd. Yes.
 Maybe it's singles like dollars. Yeah. No, single people. Single people. Yeah, single people.
 If you're single, next Thursday the 22nd, you need to celebrate by yourself a drink.
 You know, if you celebrate too hard, you may not be single anymore.
 You know, there you go. Go out and not be single.
 Right. Don't get rules. Just don't get rules. You know, singles there. Mingle. Mingle.
 Pringles. I'm done now. All right. We're going on to our social media news. No.
 There it is. I always try to get it at least once per episode. I've been slacking. Anyway,
 Snapchat provides new voter registration and awareness tools ahead of U.S. midterms.
 Snaps the latest efforts will seek to encourage more youngsters to register to share their vote
 while it's also launching a new voting 101 hub in the app, which will provide instructional videos
 on how to participate. Kind of speaks back to reality being on your phone. That's how you got to go
 to where they are. They're not TV King. Trying to get 18-year-olds to go register to vote.
 They're not going to see it. Not the way to do it. So you got to go where they are. So it's good.
 I mean, and look, people, I saw things related to this that said that, like,
 less than 30% of Americans when pulled new with the three branches of the government were.
 It's wild. We don't know who like the vice president is. They don't know like the first
 amendment. Like it was like 30% or less new, like what the first amendment rights were. Like
 people don't know what their rights are. They don't know what like, you know,
 they just take it for granted. Like, oh, it's all going to be okay. Yes,
 me okay, till they come for your guns. And you know, I'm talking about
 there it is. There it is. There it is. Yeah. Yeah. Yeah. You better get their tickets.
 To the gun show. To the think billions of entries. Yeah. But yeah, for us, good.
 But you got to go where they are. Makes a lot of sense. I don't know. Like every time I look,
 I've never been a snapper, you know, like talking about being busy. I was on it in college and
 can't stand it and don't have it anymore. Yeah. I don't like it. So, but there's still a lot of kids
 on it. Yeah. There's a lot of people on it. Shouldn't be that guy. Kids. Not at all. The youth.
 The youth. But it makes sense. So it's cool. Shall we usher the metaverson? Yes.
 See the button. Oh, yeah. Trends in the metaverse. Beautiful.
 Back to Chipotle. Chipotle launches its garlic guajillo, guajillo, steak in the metaverse.
 Chipotle has been aggressively experimenting with Web 3 as we've talked about launching virtual
 restaurants in Roblox last fall. And there is now a burrito builder game in the spring in a crypto
 game in July. Users can visit the Chipotle grill simulator on Roblox to learn cooking techniques
 and product information from Chipotle's vice president of culinary.
 Speaking of just going to where people are, I get it. There you go. Like, I don't know,
 maybe hungry kind of reading the article. It looks really good. I'm like, Chip, my brain
 up trying to say the word that you couldn't say. I know. I should have looked at it. I think
 it's guajillo. Guajillo. But, you know, I don't know. You know, it's good, but I mean,
 I want to eat some stuff, you know, like IRL. Look, I go get some some steak, some steak from
 Chipotle. No, it makes fun. It makes sense. I just, here's what I want to see. I want to see the
 results from these campaigns. I know. From these things. We talk about, we talked about for two
 years NFT this and say that. And then I've never seen the follow up that says sales rose 40%
 on NFT. Because of the NFT challenge to 13 year olds or whatever it is. Like, show me some
 data. Show me the data, folks, because I'm calling it into question, because I still think it's
 PR. Yeah. And they can't track it. Well, and the next, like the next article is Starbucks is
 launching an NFT marketplace. And I've not cared about NFTs at all until I saw this one,
 because I am a basic white girl. But customers will have two paths to accumulating Starbucks. Go
 ahead, play a ding. Do cheat to do. Do the goat scream. But they can collect digital stamps by
 completing an in-app task quizzes or by limited edition tokens. As of this past Monday, Starbucks
 customers and employees can join a wait list to gain access to Starbucks Odyssey, which is the
 NFT marketplace, which will go live later this year. Like, I'll get a Starbucks NFT. It's
 not going to cost me an arm and a leg. I'm a Starbucks person. So like, I got the app,
 I got double, this is like a double. I'm not in this genre. Like number one, I don't go,
 I go Starbucks purely because my 12-year-old likes it. And I'll get like one of those,
 they do make pretty good breakfast sandwiches. Yes. Or those little egg things,
 you know, little sousvides. Oh, yeah, I can't even say that sousvie. I'm glad you said how to call
 to something else. But so I'm not a big Starbucks person. And you know, so thus, I'm not going to
 go to their NFT store. And you know, so yeah, I don't know. Understood. But I'm sure they'll sell
 the hell out of it because everybody knows their Starbucks. Oh, no, you want to see the same people?
 You want to know where people congregate? You go sit at Starbucks the same time every Friday at
 8 a.m. Like my son and I did a little bit while McDonald's will still shut down. And you
 see the same exact people like coming in and out of that. Creatures of having like getting their
 drug. It's wild. I don't know what they're selling behind that camera. Crack cocaine, man. Sweet,
 sweet crack cocaine. The sweet, sweet good. I think we got time for one more today. One more.
 You're going to talk about flavors. Take on TikTok with cooking videos and a shopping app.
 I think you're going to see a lot of this. Yeah. These spin-offs from TikTok. That style of
 vertical video and a similar format, but niche down to specific individual topics or services.
 And this is it. I mean, flavors. Because if you think about it, there's a lot of cooking. I think
 you've even talked about cooking stuff. So you could just go to somewhere to just get the cooking
 stuff and link to your grocery store and buy it right there. I'm here for this. I'm going to check
 it out. I want to look into it a little bit more and watch for this goes. But I think you're going
 to see these kind of niche spin-offs from the TikTok kind of look feel. And it makes sense.
 I think it has a chance to be really popular, especially with niche audiences. Because
 you do kind of get into vortex of TikTok if you do just want the cooking stuff. I know you could
 do searches and it will certainly be on your for you page and all that. But you're going to get a
 whole lot of other bullshit too. And so it's like this makes sense to me. These are like channels.
 Yeah, exactly. Flavor should be a channel of TikTok. So they're TikTok wouldn't eventually buy
 them. This is how this all plays out. Stay tuned. We'll play that clip back in a year.
 Yeah. We'll see how it happens. Cool. It's tight. 30 minutes. Indeed. Again,
 everyone's great out there. You know, to find us the radcast.com,
 Christina Aussie, Nick Weaver. I'm Ryan Offord. We'll see you next time on the radcast.
 Or follow our host at Ryan Offord on Instagram. Thanks for tuning in.