Weekly News 7.31

 Hey guys, what's up? Welcome to the latest edition of the Radcast. It's
 Radcast day here at Radical. It's
 Lovely hot day outside and depending on when you're listening to this, I hope you're having an excellent day. Doing a little
 New segment here. I am excited to be joined by our new producer of this show Riley Clark. Welcome Riley. Yes. Thank you
 Thank you. God to be here and I'm glad we're doing this new segment too. I think it's going to be really good. I know so we're going to
 We'll get to that. I won't Riley just talk to you know talk about herself a little bit
 But before we get to that Riley just you know, we're going to start doing these kind of news segments
 Talking about the latest in marketing and business and just stuff that we find interesting. Yeah
 I know we're going to talk a little bit more about where we're headed with the Radcast, but
 What the hell were you doing before you came
 Some million dollar question. Well, COVID hit. No, I'm just kidding
 You know before you we drug in right. Yeah. Yeah. No, so I moved on from West Virginia
 And then I had graduated from West Virginia University last year
 And I did an AmeriCorps service year for a year and then
 You know, COVID messed up a lot of
 Great very very very grateful though because obviously I found this job and I mean, you know
 I love the fact that I can say I'm a producer and so that's obviously excellent
 So thanks. Yes, you were made for this. Yeah, right exactly. Exactly. So um, but it's awesome
 I like where the Radcast is going right now. So um as far as you know, what the Radcast is doing
 We're you know, we'll have this whole series on esports right now
 Um, I think that's obviously excellent. The feedback's been great. It's been fun
 Um, for the Radcast as far as like we have our own Instagram account now
 Which is great at the dot red dot cast. You should go follow it if you haven't already
 um, and what else is new? Oh, we have a website now. So that's exciting
 Um, we're gonna be starting to put all of our um post
 um
 Our post on the website and uh, you know, all the podcast episodes from the past will be on there and um
 I think that'll be good uh to you for us um, that's the radcast.com. Yes
 If you want to follow along is the best place to find all our episodes. Yeah
 Um, obviously most people are probably subscribing on iTunes. That's like for you know, Apple
 Biggest place, but you want to go directly to an episode or get maybe a little bit more content
 The radcast. Yeah, calm. So excited about that. We're like we're getting all groans up here. You're making this like official
 I know. I know. I know
 It's I love the fact that there's all these things that are going on now and all the filming and stuff
 We're going for the radcast to the videos have been so cool for the radcast. I'm excited for more of those to come out
 Um
 Yeah, and then all the secrets that I have in my head for the radcast is going that
 I can't give them all out exactly
 Can't give them all out but give away all our secrets before uh before we have we have to tease them one at a time
 So we don't run out of ideas
 Don't worry. I won't I won't run out of ideas
 That's good. Yeah
 Yeah, well we're excited to have you here and uh, you know, I'm excited to have another voice on the show and there's something that
 You know, I think I have a deeper voice. So like the the Berlin deep guy voice and having you know both the inside and perspective and maybe a
 A lighter tone. Uh, I'm excited for and having someone to kind of just back and forth with on the news and different things and with guests and oh
 Yeah, just providing you know a different perspective and so I'm really excited you're here. Yeah me too. Thanks
 Cool, so welcome Riley
 You'll be seeing lots more um from her yes from the radcast where we're going with the programming
 So excited for that fall along on instagram probably the biggest place we've got Facebook to yeah, you know all the normal channels
 Probably have some LinkedIn action at some point you'll see the posts that are on like my profile and your profile
 Um, but you know just tons of content. Yeah, it's gonna be
 great. I think yeah, trying to keep it you know like learn, you know, keep it like we're doing like we're trying to
 both inform
 You know marketers or want about marketing and different aspects of it
 But really through the lens of like the topics that are important like esports and you know
 We're going to talk about some of the news there and if you're falling along on any of the programming just how
 Big that ecosystem is just been mind blowing. Yeah, and then like even the next couple guests we have coming up
 We have in a mara benadee who's the CEO and co-founder um for one of the a huge in gaming
 advertisement company
 And then we have um
 We're getting the finalized details from matt ardon who I'm I'm personally excited about just because I want to know you are too
 With your buddy scot cool. Yeah another shout out scot
 Yes, but um, yeah, Matt's the head of content and media at mba2k league
 So that's obviously exciting to have him come on um and then
 Tuesday
 Our next episode drops at noon with shantonberry who the CEO and founder of metro sports
 So that's obviously super exciting to have his ever a big name. We are you know, it's like it's cool
 I mean any about anytime you're getting emails like we've had the last couple days from multiple addresses that are at
 NBA.com. Oh, yeah, uh, you know, no you feel good about yourself
 No, it's good. It's good. We're excited to have matt on talking via 2k league
 Um all the content all the growth they're having
 You know, they're only I mean, they were on ESPN 2 last night again
 uh
 Practically every week not every week, but
 and you know again super excited for where that's headed and
 Lots to more to come. I know I know, but this news segment is gonna be good. I'm excited for this
 Cool, went to you up our first article. Yes, absolutely. So um one of the first things we're gonna talk about today
 um
 Is the fact that one of the um leagues in la uh phase clan signed up with Verizon as their exclusive 5g partner
 Yes, so
 Phase clan, you know, if you're listening and you're you're kind of getting your if you've been listening to the esports segment
 And kind of getting your head around it. Maybe some people listening or
 Needy been it, you know, now I think we're talking about
 We pulled in, you know, now our listeners, you know, probably pulled in some esports efficient out of us now as well as new people
 but phase clan is like
 If not the largest hunts or someone from phase clan will uh message me later to say that they are definitively
 But one of the most respected and largest professional esports organizations. What does that mean means they organize leagues and games and players
 Around those games and and kind of put together teams to play everything from
 You know
 This game to that a lot of the the games are in reality are shooter games
 You know
 Whether that's first person third person and the biggest game and in esports right now are that's growing
 Having most buzz is called valorant and I know they're big in that
 But it's big news for Verizon. You know having worked with Verizon a long time
 Um, you know, they're not afraid to put money where there's growth and if you follow the money with them
 it's typically where
 Things are going and you know, it just shows, you know, the numbers aren't out there
 But the fact that they're in exclusive provider the 5G exclusive provider
 Playing up the content aspects
 It's big news with you know, just the fact that
 I don't want to say look esports and gaming
 Has been respected and understood as is it scrub this is not in some nascent stage
 But
 Again that kind of name with just an organization with an esports just kind of puts dicing on the cake for how big this really is
 Oh absolutely because I think the other thing is is so many um
 Like companies like Verizon are coming into the esports space and it's not that they haven't been already there
 But I think they're making bigger like moves like this for example
 I mean, that's like you're putting your name with a league
 I mean, you know and I think there's a lot more attachment that's going to come
 Um
 Through bigger names like you know Verizon which I mean, I'm excited to see especially when they start partnering up with more leagues
 And getting their hands and more um tournaments and uh the competitions
 That's going to be interesting to see too
 It's gonna be interesting, you know, you've got the teams you got the players how that
 sponsorship um
 Kind of comes to life
 You know, you can see probably the aspects of signage and and logo placement and all that but it but the
 How much they'll be able to use the influencers of the gamers themselves how much contents generated out of that
 And I'm sure there will be I'm sure there will be stories told as the gamers are
 Maybe streaming or doing other things over 5g with Verizon not to give you all the ideas, you know
 But uh
 I'm sure someone someone up at uh at both Verizon and phase clan
 They're are partnering on the
 103,000 different ways with which to kind of bring this partnership to life
 Yeah, it'll be pretty fascinating. I'm I am curious as we kind of talked a little bit pre episode like the
 um
 The the reality if you got the 5g network and how fast it is and
 I don't think we've reached a point where it's going to replace a land for
 For gaming over that but i my mind just does go into the curiosity of is 5g getting to a place where it might could push
 the
 Data needed for these guys the stream on it is reliable enough for that
 You know, I don't think that's what this partnership is about immediately um
 I mean these gamers like every lag or every second matters for the game like it's like they're one second behind
 They're getting you know shot
 Well, and that's the other thing. I mean I've read things before where players will get so frustrated in
 A competition or whatever and they'll be like, you know
 I didn't have good Wi-Fi like how is that my problem, you know when they're
 Conveeting and then they just get booted out of the game because there's too much, you know, going on there
 Which is why I think that 5g networking will be really nice for them when they start
 You know hosting competitions or things like that
 um in the last thing i'll say is
 You know people might wonder okay. What does this mean for Verizon? How did this look?
 You have
 Obviously gamers, I think the average age of a esports players like 23 or 24 or something like that, but
 The game it's a way to for them to get their brand in front of a younger audience
 to start seeding the brand name
 and then
 It's in a very fluent
 Esports audience, you know people think oh video gamers that are lazy or whatever
 There's a lot of IT professionals making good money that play a lot of games
 Yeah, and so this is in a very affluent market and so Verizon isn't just throwing money in a market that
 Isn't going to see them dollars down the road. They're seeding their brand in an up and coming
 uh
 Ecosystem that should pay dividends for them down the road right as being
 again a brand that's
 Involved in things that are growing and important to the youth of now and so and it is one of those things that seems to be
 You know 20 years ago. I felt like I kind of outgrew games on some level
 But now I think if I was a kid you might not outgrow it. You might not have as much time
 Especially if you're balancing right school sports other things that you might activities you might have
 But it's something that's going to stick with you
 So you've got a long fuse here
 And I think Verizon's seeing that and so be interesting where that goes
 Oh for sure
 Well, I also think it's interesting just what you know some of the other big tech companies are doing right now too
 So I mean even like Amazon right now um and Apple what are the big ones right now? Amazon Apple Facebook and Google
 There are hands in esports right now is like, you know
 It's you know you follow the money right but like the monies and esports and you know
 I hate and when we talked about this you know pre episode and even on some episodes with some other people and the series
 Like I hate to say it COVID, you know when you have
 When you're not able to do anything except for be at home
 Basically all day
 You are pretty much left to be sitting on your couch and you know playing some sort of video
 Your recreation activities are uh limited
 Absolutely, but these other these companies are coming in realizing that and then they're like okay great
 We'll make more mobile platforms um or more, you know mobile friendly things
 The way these tech companies are now coming in
 It's interesting that even with twitch um, you know like Facebook has 700 million
 engagement on gaming on Facebook platform and like twitch what was it um
 You know like 19 million or something views a month too, but it's it's crazy that like, you know
 Facebook actually has
 You know seemingly like more I just don't think people were as the scope and size of it like how much content and how much is streaming and how much
 Involvement there is I think everybody kind of sees what they see
 but if anyone had any idea the
 The micro bits of data that are passed through these networks every month just for gaming and content
 From the gaming right, you know who knew that
 I didn't think you know like I guess it in hindsight it makes sense like back in my days like playing lads in his odors
 Like they'd definitely be friends or that might would watch you play. Yeah, so there was definitely that
 I can see that now
 But the notion that people would walk it watch it like a TV station or watch it like a sports show. Yeah
 Never I never saw it getting probably because the technology wasn't there, but right um the the
 Convenience as I've hold up the smartphone if anyone's listening of having a smartphone where you can just you know throw on a video and watch and learn some
 You know cool moves for how to
 Blossomize head off on the counter
 I mean, well, I mean, you know you go on YouTube and you type, you know, you look up what you need
 I mean, you know, it's like how do I advance past this point in the gamer?
 You know, what uh whatever it is that you're trying to do is gonna be on YouTube, which is just great
 I mean it's crazy
 But all these companies I think have historically focused on you know music and
 Movies, yeah, you know is entertainment and now games
 Whether it's mobile games, whether it's yeah from candy crush to fortnight you whatever
 It blows it away from a numbers game both money both time spent and all of that
 um, it's finding its way in the
 If it's finding its way into Google Verizon
 Microsoft and others then I think everyone else needs to take notice as well like we've been saying
 I feel like the entire series if you're not in esports now
 You need to be
 Need to get into the this this ecosystem because it's it's taking off. It's awesome growth. What's next?
 What's up next um next? Oh
 So
 Did you ever think that farting
 Ha
 Would cause economic issues for Burger King uh, you know, I did not but uh
 But I do know where we're headed with this
 Yes, we want to talk about Mason Ramsey's music video. Yes. He's such a cute little kid
 And he's just up there strumming his guitar and singing about cows farting and how this is affecting climate change
 Let me say this. I know nothing about the science of methane gas and the fact that supposedly
 You know cows farting and burping
 It calls like 30% of the methane gases. Yeah, 33%
 And I don't know if what Burger King is doing with their lemon grass that they're now feeding the cows
 That that become whoppers. Uh
 It whether it works
 But what I do know that works is this song in this video is amazing
 Oh gosh, yeah, it's catchy. It's brilliant
 I have no idea. It has at least a million dollars probably
 They're all those other little kids and it's just so in the little cows and you know
 They're doing things their mouths. Oh, by the way, I'm a spoke. It's 9.9% of
 Agricultural sector is 9.9% that seems more reasonable
 But still, that's still a lot of it. It's still very high, but I just you know felt like that again
 Burger King turning what could be bad press which is you know global warming and methane and
 Not just bad press, but bad to the environment. Oh, yeah, turning it into
 Something comical interesting and they're actually doing something about it and whether it's working or not
 I don't know
 But the the video and the idea from you know, whatever agency did that or you know, I know
 Burger King's been stepping out on the limb between the moldy walker and other things
 And there's whether or not that did anything for them. I don't know, but I admired the
 The chance to change in doing it and the same with this is you know, it's
 There's a lot of ways to go at marketing and it's
 The the path of least resistance is not always the best path
 And so with great risk comes great reward sometimes and again
 Don't know where how this plays off, but you need to go Google burger King and methane gas song
 And watch it because it's I'll try to include that link in somewhere
 Yeah, yeah, yeah, I'll include the link
 So you can click on it. You guys have to watch it. Yeah, I have to watch it. It's quite catchy. It's yes
 And the kids is cute, you know, singing, you know, didn't know him before but no you didn't you didn't know about him from the Walmart
 You know, he's a you know kid from Walmart. I remember people talking about that
 But I never got into it enough to know him like by name and so
 You know, yeah, but brilliant
 So yeah, absolutely. I love it. Yeah, we'll include the video for sure. Is that our news for today? I think that's it for today
 So so three quick hitters eSports growing huge yeah phase clan Verizon
 Lots of stuff out there and finally burger king and methane gas and ways to do marketing and get attention and
 Turn negative press into not negative press exactly
 So we hope you enjoyed this kind of quick hitter session. I'm looking forward to future ones
 Well kind of get we blend in some pop culture some marketing and just you know, whatever kind of segments
 We're on, you know, whatever else Riley cooks up. She's she's got the right cast kitchen over there. Yes
 And we'll take it wherever it goes, but Riley excited to have you on. Yeah, thanks. I'm excited to start doing this
 Cool is Ryan Alfred and Riley Clark here on the radcast. We'll see you next time fall along at the radcast.com or the.rad.cast on Instagram
 You can find out more about our agency radical at radical underscore results on Instagram. We'll see you next time