The Week of June 09, 2023 Marketing and Business News: Apple Vision Pro - It works, it’s good, is it worth it?

 you're listening to the ride cast a top 25 worldwide business podcast if it's
 radical we cover it. Here's your host Ryan Alford. Hey guys, what's up? Welcome to the
 least edition of the rad cast. It's Friday, June 9th, 2023, a weekly marketing
 business advertising and news of the weird. All the things news of the weird. I
 like that. That should be your tagline. That's a good one.
 We have some fun Netflix news as well. Netflix is have you gotten kicked out of
 anything yet? You probably don't pass word share. I think my dad might have my
 netflix. Yeah, it's starting to happen. I haven't tried to use my netflix yet because
 I've been on an HBO kick, but I know several people in the office have gotten the message
 that's like, you're not part of the head household of this account. Yeah. Try again later.
 I think we're good. I don't know. I'm waiting for it. I can I'm not borrowing anyone's
 passport. So I won't be on the the other end of it. And if you're like, and no one is
 hopefully a bold enough to go, Hey, man, I got kicked out of your house. That means just
 to offer you to pay up the paper. I feel like I have one ex boyfriend who maybe still has
 one of my passwords. And I may have one of his. I will be revealed. I will be revealed
 shortly. But what else does he have? A lot of regret. But whatever. It's fine. I'm why
 he's funny now. But Netflix is also announced that there is a Lego mobile game and a daily
 version of Cut the Rope. Do you remember Cut the Rope? No. I loved this game on my little
 iPod touch. Yeah. The little like frog creature. Yeah. I was more of the fruit ninja. I was
 going to do that. Not the good one. But they Netflix has announced Lego legacy heroes unboxed
 paper trail and the Queen's Gambit chess, a strategy battle game puzzle adventure and
 chess themed game releasing on July 25th August 1st and July 12th. All the games will be
 exclusively available to Netflix subscribers on mobile. And the Cut the Rope daily is
 a twist on the classic game. And we will be released one per day. And then we thought
 about Netflix as a. Yeah. They've been going at this for several years. I think I'm
 on board. They're trying to be the catch all. They don't want you leaving the platform.
 So I don't know. It still it comes down to I guess if you're playing watch Netflix on
 your phone. How much do you watch Netflix on your phone versus your television? I would
 say AD on the television. Yeah. And you're quasi millennial. I'm a Zolini or something.
 Female. I'm confused. That's what I. Yeah. Whatever you are. You're in the younger
 generation, which is more mobile. Obviously than my generation. And so I watch Netflix 99%
 on the TV. Yeah. And so I don't know if I want to play on the TV. So I'm still going
 to have my game. I'm still because I'll sit there and play that retro ball my phone waiting
 in between the scenes or whatever. Like watching Netflix. But I don't know if we're going
 to play the game. They've been going at this for a while. And maybe just the games get
 better, which they seem to be here. Yeah. My kids love those Lego games and play those
 things still to this day. They'll get bored and still go back and play. So it's on the
 Netflix app. Yeah. It's through it. Okay. I think it's through the interface somehow.
 Interesting. Yeah. I really all within it. I just use Netflix on my phone if I'm getting
 ready for work and didn't get to finish the episode. I was on the night before and I just
 prop it up by doing my makeup. Yeah. It's hard to understand from this article whether
 exactly they'll be through specifically sponsored to Netflix or through the interface.
 Yeah. Because in the past, they built it into the interface. So we'll see. But maybe
 it should say, I don't know, it says there's it's available to Netflix. So drivers is not
 clear. If it's on mobile, if it's through the app itself or it's like you get access to
 it for free because your Netflix subscriber. But I know that they've been trying to go at
 the whole gaming market for a while. It's smart. It's smart. It's just people do it.
 It's on their phone. Yeah. I'm still I'm a 46 year old male and I'm still everybody's
 games. Oh, yeah. Yeah. It's a year. It's a word. Oh, word. I mean, that is it. I
 get freaking love world. Let me tell you what I'm scared. Don't you dare. Look. Oh, here
 we go. This Apple vision. We can't go long this week without getting to Apple vision.
 No, we should have our like headphones down our eyes. I wish I had more. I guess here
 in the studio, we're more impressive. Put on a Facebook one. Yeah, the Oculus on and
 be wearing it blind. Wow. We do. It's funny because when I started doing this podcast,
 we had a whole section on the Metaverse, right? And it was like, Oh, what is this? And
 now Apple whips in and not that this is Metaverse specific. But it looks pretty cool with a pretty
 high price tag. Spatial computing. That's a new category. They're creating a category
 and for $3,500, you can, you know, spatially compute. Yes. You can essentially have iOS through
 your eyes and on your screen. And it's blending. It's not AR. It's not VRXR, which is the blend
 of all of them, which is essentially how you intermix real life with this spatial technical
 environment and type of your real reality. It looks very cool. The real quasi early reviews
 are people they had to try it. They say it's amazing. It's amazing. It's Apple like best in class
 for what it is. But it's still in search of what is the pure need function. And Apple is
 really good about creating products that we tend to create the need around because it's so cool.
 And I think this will be the same. I just think $3,500. It's going to have to be subsidized,
 like cell phones or something. People can afford it. It'll be interesting if there's some kind of
 layer on with an internet or service provider, like an AT&T or Verizon or T-Mobile, so where there
 might be or Adobe even like you get some editing software in there. And so it's $3,500 hyper
 niche. I think even those that can afford it. So it's not just for the wealthy. Yeah, but not
 every wealthy person is going to slap $3,500 down either because they're going to go do I need this?
 So it's going to be it's the hyper wealthy tech slash early adopters. But and we talked about
 this pre episode. I don't want to give you credit because you went where mine what my mine was.
 Thank you. Yes. And which is it's PR and it's a track and it gets people in the store because
 it is the perfect device that you want to go play with. Absolutely. Because you may not buy it.
 But I'll go to the Apple store and put it on my face. And when you go in, you'll probably buy,
 oh, I've been needing a new screen. I might as well just get a new iPhone.
 Yep. Or I've been warning a laptop. I need a laptop. So let me get a new ear MacBook ear.
 Even like a case like I'll open to the Apple store and then 60 bucks accessories at Apple will go
 once they're in store for trial accessory sales and it will increase 30 fold. Oh, yeah.
 Sometimes the product in look they've done it on research. This is going to be some future usage.
 I am not saying they spend a billion dollars on development on this device just to sell more
 accessories in the store. But in the short term, it does create buzz around a company that's
 been a little stale. Apple standards. It feels like it can't fail. Like it will there will be
 some kind of revenue generated around this like we're saying whether or not it's the headset or
 a phone case or whatever added on it after the fact. But the spatial computing for those that are
 in the category creation business, that's what is going on here. It's a new category of again,
 that real world. You're looking and seeing your real world in the interplay of digital experiences
 on top of it that overlay. This is coming. You know that it will be part of our regular lives,
 whether it's five, 10, four years, whatever it is. Oh, yeah. Oh, yeah. But it's got to be more
 affordable. And I think they've got a right now. It's a technology in search of a daily purpose
 versus something that's clearly as a daily purpose need that solves a challenge as much as it's
 an add on. It's increasing potential usage and other things that isn't necessary today. Yeah.
 But it's funny. Sometimes you create necessity by making something so great that you feel like
 they need it. That's marketing. Yeah. It's quite good marketing. So that provision pro. Yeah.
 I think it looks cool. I'll say this. I'm not in the camp of I'm going to go buy it like now.
 I don't know what the launch state is. So let's say it's August 1st. Sure. I won't be in line in
 August 1st. I guarantee there will be some those early adopters. But if something really revolutionary
 that improved something that I do demonstrably, it wouldn't take much probably to tweak me at least
 have one in the office or like for us to given the industry that we're in and innovation and
 marking all those things. I need to see just a little bit more. But not much. Totally. But I also
 but I just because it makes sense for us or business or me, you can't be blind to the fact that
 $3,500 is a lot of money. So a lot of money. We'll see. But hey, good for Apple. Yeah. There's
 just 5,000 patents and everything. Gold star for Apple. Yes. So we'll see. On the red cast news
 last week, I eat this past Tuesday, the best of our motivational business stories. We had Michael
 Bayer, Bobby Maximus, William King, Hollis and Cody Burns, all amazing and motivational business
 stories. Hope you check that out. It's a great best of episode next week. Let me talk about
 best of I'm already going to go ahead and tell you it's best of if you want to learn about
 branding, growing businesses, inspiration and whitening your teeth. You want all in one. My man,
 Josh Snow, join me. Who is the CEO and founder of Snow, the hottest teeth whitening Ecommerce brand
 in America, over a hundred million dollars in revenue taking on the Goliaths that is cold
 game and crest teeth whitening and all the other large CPG brands. And hey, he's in CVS now.
 They're in all he is written the playbook for how to go from D to C to further distribution and
 a really inspirational guy on top of that. Josh Snow joins us next Tuesday. It was a great
 episode. You're going to enjoy that in the entrepreneurs out there. Anyone that's just interested
 in how to grow a business from D to C onward. And just like good storytelling. Josh was a great
 interview almost an hour long one of our longer episodes, but so much value. Check that out next
 Tuesday. And hey, that's a bigger news. We got some really big names coming. I got three or four
 or a few that I can't name. But if you're my image, you're going to recognize some stars.
 I have to Google them. But did you listen to these songs? Did you like recognize any of them?
 I was saying I was homeschooled. Yeah, I recognize nothing. If you like the
 born identity and you like the soundtrack. There's your hint. One little hint. Uh,
 go Google that. You'll find a name quickly. And if you're anywhere near my age, you'll remember
 them because he had all the hits during the time and a cool guy. There's your hand. I won't give
 anymore. Then we got some other big names on the lineup, some country music stars and others.
 So keep checking out the red cast, the fastest growing business podcast in the world. We're at
 number three this week in marketing and business on Apple and climbing the charts fast. We're
 we're top 100 in business overall. So we preach everyone that listens and we appreciate even more
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 You can head to good ranchers.com and plug in our coupon code radcast. That's RAD,
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 we do love dad jokes here on the radcast. And we have a little just a little over a week
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 a good father's day. There you go. That's good father's day. On to our social media news. We have
 lots going on in the world of AI right now, which is not surprising, but Instagram might be working
 on an AI chatbot. The chatbot would enable, it would be enabled with 30 different AI personalities
 and could help users write messages. Other platforms have had mixed success with similar features
 in the past, but it's uncertain what AI tools Instagram would use for this project. Yeah, DMing
 on Instagram. I was just going to say, I'm going to, my AI is going to slide into the DJ. Exactly.
 Oh my god. There's an acronym or a joke there somewhere. I'm sure. Got it. We're going to
 honest to my to my comedy. Yes. You probably had a whole bit about that. That'd be a good
 I'm like, it's already working. What an Instagram AI would say about certain scenarios. I'll start
 reading my DMs that people send me. Maybe like an AI might help them. Yes. It's really all I'm
 saying. It makes sense. The DMing on Instagram is chatting. It's one of the biggest features on
 the app. Yeah. So why not have some robot help? Why not? I just want to start calling it robots
 instead of I know I'm the same way. Yeah. I like the robots. The Apple vision. It's it's
 Jarvis. It's just personal robot. Exactly. It's Simon says. Yeah, but you imagine you remember
 that game. You're definitely old. I love Simon. Simon says. Or you were homeschooled. My robot.
 My personal robot. I just wanted to be my personal robot. There you go. Yeah. That's what our
 phones are. This next article is fascinating. Tim Cook, who of course is the CEO of Apple.
 Uses chat GPT and says that Apple is looking at this software closely. Well, Apple clearly
 integrates AI into its products today. The general public doesn't necessarily think about those
 features as AI. Tim Cook's statements came one day after the keynote speech of Apple's annual
 developer conference where the company touted the new AI applications for products like the iPhone,
 iPad, and Mac. Yeah, you're going to see this integrated into the OS like things that suggestions
 and different things that make it more helpful and answers the things. So you're going to see it
 not just be like the standalone like app and go chat open AI.com. Just see the functionalities
 of things will be integrated more naturally. So part of this is all fascinating, but part of
 is no shit that Tim. Right. They're probably doing stuff that we can do. Imagine who was like,
 I have no idea about chat GPT. I've never used this in my life. That's what it is. And it's probably
 integrated into Apple Vision Pro somehow like underneath the layer of been some way. So
 Well, in a big piece of AI that's already on our phones, a game that Matt and I will play will
 like whisper just nothing into our phones. And it will come up with a ridiculous text message.
 And it's just very fun and silly, but that's not AI. That's a piece of this. So that's all we have
 for our social media news to our marketing news. Apple podcasts of which we are top three in the
 marketing business. They are getting a refreshed now playing interface with new search filters and
 more with iOS 17. Hey, I like this. I do too. Anything that helps people find content easier,
 especially the radcast. I'm all for exactly. It's fine. I use it. It's not just because we're there.
 I do use the Apple might be personally for stuff that I listen to. Apple podcasts is a good
 app. And I use it the most of any of them. There's several. I think discoverability is important
 with podcasts. Yes. There's so many. And that could be better because there is so many. It's
 like, you can go to charts and it's great where you'll see the radcast. So sorry. We're going to talk
 about podcasts. We got to be self-serving. Don't act. You wouldn't do the same thing. But in all
 seriousness, discoverability, finding shows is if you know what you're looking for, it's fine,
 but I feel like there's all these like secret like great shows that I just keep expanding and
 expanding and expanding. I don't whether it's search terms or whether it's different things.
 And certainly the with a lot of this is UI based what they're talking about here. But the search
 filters, I think are important, which is the key thing here for overall discoverability for
 things that you're interested in. And even I'd love to see if anyone from Apple's listening,
 do something where I don't know. You can hear like little snippets maybe from a show or something.
 If you could quickly, is you're looking through and discovering and there's like the listing of
 shows. Yeah. And you could tap a button and hear like a 15 seconds. What's the way they used to
 remember when you had to buy songs for like, you know, and you could listen to the 30 seconds. Exactly.
 Like just the chorus. Do it. AI could do this. AI could take. Let's call it a 30 second.
 Could pull from the using our own shows as we have one. It's this fully meta here. We're talking
 about podcast software on a podcast. But so it could take clips or a bundle together.
 Some guest shows are new shows into a 30 second thing. We could do this ourselves. But like,
 they have to build it into the discoverability and the search. So that you could play and go,
 okay, that sounds interesting. Oh, it's got that guest or that thing. Something to improve the
 overall ability to find the right shows and to sample them. I think would improve. I was
 pretty. But anything that sounds like the move in the right direction. And we support them. And
 we appreciate them for helping us get to the top of the charts. I'm into that. Yes. We got two
 more articles here. Michelub Ultra, one of your favorites, becomes NBA's first global beer
 partner. Under the new terms, Mick Ultra becomes the official beer partner of the NBA, the WNBA,
 G league NBA 2K league, USA basketball and basketball, Africa league. Wolf. The brand will expand
 its marketing rights globally, increase its court side presence and expand its visibility across
 the WNBA. So there's only so many national sports or worldwide sports entities you can get a
 hold of. Budlights had their sunk their teeth into the NFL for as long as I can everything. Some
 of that gave up a little of the last couple of years with their overall holding company. But
 this makes sense for Michelub. We talked about them having the sponsorship with the WNBA. And
 that making sense with the popularity growing there. Having full scale. Look, sports people
 are dirt beer drinkers. There's a big high correlation. We talk all the time, riches in the
 niches and finding your target and finding your market and all these things. People go to games,
 watch games, NBA, NFL, they drink beer. That's all included. It makes a lot of sense to be tied to
 them and the NFL being so hard to break through the mold there and the expense of it all.
 It makes sense to have this kind of global strategy and to bring it all together. So not surprising.
 And if you're watching NBA, just be ready for more McLeod ultra commercials.
 Heck yeah. Now we have Hines, even though Ryan and I are not catch-up bands as everyone knows.
 But Hines is honoring. I'm being a soldier. Yeah. Yeah, I love catching.
 So you have the irrational fan love. But they're honoring irrational fan love, I eat, Ryan.
 In their first unified global brand platform, Hines is unifying the global creative strategy under
 one brand platform for the first time in over 150 years. The campaign is called it has to
 be Hines, which honors what the company describes as an irrational love, fans express for its catch-up
 and bean products. Real and potentially apocryphal stories of Hines induced mania, including
 brand-themed tattoos, airport escapades word and all of these other stories were drawn
 straight from social media to claim this campaign. Yes, the alliteration there it has to be Hines.
 And look, it really is no other option. It's Hines or nothing. If you're a real catch-up person,
 if you really, if you're casual, we probably don't care. You can use those McDonald's packets and
 like, okay, that's okay. It's fine. They put a lot of sugar in that Hines. That does not
 hide. It's like syrupy, the McDonald's stuff. Yeah. So the rural catch-up eaters know that it's
 Hines or nothing. And so I'm not going to get a tattoo. I have plenty, but I'm not going to get
 a Hines one. I might get like a 57, like it's subtle. There you go. I might do some subtle. There you
 go. But it really is Hines or nothing. This is leaning into your fandom. I mean, it's, you know,
 if you're the band-aid of catch-up. Yeah. Which they are. Yeah. No, but who's going around going?
 I want that hunts. Pastor, who's got hunts? Not happening. Not only does it not roll off the tone,
 like Hines. But it also tastes wonderful. So they're leaning into it. It makes sense. And I'm
 sure it'll be fun. If they want to make it real fun, they should call me because I can come up with
 some really good bits for this. I'll be the spokesperson. You write it. I'll be the basement.
 There we go. But irrational is true. I would say Hines people are a little rational. I think
 it's not life or death. But I am like, that's not Hines. I make, I give people the guilt trip.
 I'm a little snobby. Gotta be a little snobby about it. My mom will occasionally. I'm like, wow,
 that's not Hines. What is this? What are we doing here? Rookie mistake. Rookie mistake. Yes.
 I think that's all for today. That's our all of our articles. Yes. We'll find our
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 and being part owner just to be full discretion. But hey, I only partner and own things that I believe in.
 So really appreciate all of that. You can learn more about us at theradcast.com search for
 any of today's episodes. Search for Heinz. Find all the irrational love there is ever to be had.
 Find these a lot of articles we've talked about before. Yes. We have a lot of catch up. Yeah,
 you can find me at Ryanoffer.com or at Ryanoffer.com. All the social media platforms for Christina
 Yassi. I'm Ryan Offer. We'll see you next time on the Radcast. To listen and watch full episodes,
 visit us on the web at theradcast.com or follow us on social media at our Instagram account d.rab.cast
 or at Ryanoffer. Stay radical.