Weekly Marketing and Advertising News Update 3.5.21: Bob Ross and Deepfake Video with Mountain Dew; Snapchat and IKEA Escape Room; Bitcoin; NFT

 You're listening to the latest Radcast news update here's Ryan and Riley.
 Hey guys, what's up?
 Welcome to the latest edition of the Radcast.
 It's Friday, March 5th, 2021, and I hope you yours.
 And everyone out there is having a wonderful week and or whatever time it is in your life
 when you're listening to this episode, even if it's 2035, which is completely possible.
 You might my son might be listening to this episode, Riley, in 2035, you know, no, and
 I could be like with my walker, hopefully not by there, but who knows, but I'm joined
 as always by my lovely co-host and the producer of the Radcast, Riley Clark.
 Hey guys.
 How are everyone?
 Well, I wish we could sometimes I wish we could be like, how is everyone in the
 audience?
 Oh, you, you, you, you, you, you, you, you know, feedback, the feedback was, yeah, right,
 right, right, right.
 This is why we'll just get on, you get me, pal, that's it.
 No, but this is why we come on the back.
 I'll pass you on the back.
 Right from over the, across the out there.
 Yeah, exactly.
 Exactly.
 Exactly.
 But no, this is when we get on a clubhouse, we start to one more of those kinds of things.
 That'll be like nice to get that conversational flow going.
 So stay tuned for when that's happening, guys.
 It's going to be a nice 70 degrees.
 We'll rub it in for anyone out there that's, you know, in the cold rain or wherever it's
 nice here at Greenville, South Carolina, where we produce the Radcast.
 We don't give Greenville maybe enough pub sometimes.
 One of the one of the up and coming cities in America, let's say it's making a lot of
 the top 10 lists the last five to seven years and placed that we call home.
 Yeah.
 Yeah.
 Place I'm calling my new home.
 Vegas, as we like to call it around here, but the spring is starting to fling here soon
 enough in Greenville is we get, we get teas because we get a 70 degree day and then 40
 degree day.
 Exactly.
 It's like 30 degrees.
 Oh, 65.
 Exactly.
 You know, like I think today's, you know, like I saw where, you know, high today's 70 and
 then like Saturday night is like 28 degrees.
 I know.
 I know.
 Yeah, and we're both, we're both in T-shirts today.
 Yeah.
 You need to know.
 Yes.
 And then my Radcast gear, my, you know, no political affiliation with this, but we are
 on the Radcast, making advertising great again.
 So yet another merch offer from the Radcast.
 So again, no political affiliation is, this is about making advertising and marketing is
 good as it can be.
 But yeah, it's been a good week here at Radical at the agency and with the Radcast, we had
 a, one of my favorite episodes.
 I say this a lot, you know, I'm kind of, I'm turning into Chris Harrison on the Bachelor.
 The most dramatic episode ever of the Bachelor, you know, every, every week is that.
 And I just, you know, it's like your little children.
 You like all of them, you know, so, but it was awesome with Colin with Sheets and Giggles
 that episode released this week.
 And if you haven't checked it out, you need to, Colin was super transparent about what
 it takes to build that business.
 The, just the ins and out of entrepreneurship and building a brand and something around
 something that necessarily wasn't his first passion, but something that he researched.
 And I thought that was really insightful for some people, some people get so lost in
 the sauce of like, well, I've got to do it on something like this, this, this old recipe
 I have, I'm going to create, you know, a soup and sell it.
 It's going to mean something, but sometimes, you know, it happens a little more canonically
 where, you know, you just actually observe where there's an opening in the marketplace
 like he did and you just go after it.
 He wasn't necessarily a Sheets guy, but he's doing quite well, about a million dollars
 a month in Sheets.
 So pretty fascinating and I really enjoyed just, you know, cutting it up with him.
 He was fun.
 Absolutely.
 And his, their website's great too.
 I mean, if you just go on SheetsGiggles.com, their, their website's just super fun and
 their con, is very conversational.
 It's very organic conversation and how they're just targeting obviously it's kind of the
 millennial demographic a little bit, but also a little older and it's beautiful sheets,
 you know, eucalyptus all for the environment, it's just really, really cool stuff.
 But our episode that will come out on Tuesday is with a guy Noah Sims and Noah Sims is,
 we've talked a little bit about him, I think, on last week's a news episode, just kind
 of touched on it, but he is a chef.
 He's a professional chef, but he doesn't really like to consider himself a chef.
 He is kind of like a man of altruids, but he has a lot of really cool stories and he actually
 is just gone to Houston to help with a lot of the efforts that are going on obviously
 with that random winter storm that Texas God that's never had something like that happen
 before.
 But now he's going there and he's, you know, servicing and cooking for a lot of people
 and doing all that kind of stuff really, really good guy, really wholesome guy and it's
 going to be a great episode.
 So I'm looking forward to releasing that one to you guys.
 Maldon man Sims.
 Yes.
 Just coming one of my favorite people on the planet, Noah is just dynamic character and
 guy just really, one of the mode, like you meet people sometimes that just kind of create
 an impact on you and he's just one of those guys, you know, like just his, how genuine
 he is, how really is and how different he is, you know, like all in one packet, sometimes
 you meet people that are different, but you're kind of like, they've got a sheen on them
 of sorts.
 And with Noah, it's just raw and cool and just super smart, you know, like he's like
 old George, a Georgia boy, but he's far from simple and so really get, enjoy getting
 to know him, following what he's doing and the way he gives back and just how big his
 heart is.
 So we're excited to stay close with Noah and hope you enjoy.
 I mean, he, he gives some really great background for like the realities of reality TV and just
 master chef and all that.
 Oh, yeah, did we mention he was in top four finalists on last show, kind of forgot to mention
 that part.
 Just a little bit.
 Just minor detail, minor detail, hell of a good cook and even better person and one of
 my favorite people right now.
 So definitely check out that episode and follow Maldon man Sims on Instagram.
 You'll thank me for it later.
 Well, speaking of food, we've been doing this now the last couple of weeks and I cheated.
 So I already gave him the, I already gave him the, the setting of the meal for this week.
 So wine.
 This was like here to my heart.
 Oh, yeah.
 Well, I was thinking I was like, you know, what's like a holiday or something that's coming
 up and, you know, for any of us Irish people out there, you know, same Patrick's days coming
 up.
 You might be kind of thinking and prepping ahead, you know, the 10 days, you know, you're
 looking ahead, like, oh, what am I going to do?
 Whatever.
 Ryan's got a wine for you if you're making meat and potatoes and especially with the skin.
 You remember on the potatoes, you season the skin all nice and you bake it together.
 Anyway, let's get this all nice.
 What kind of wine, what kind of wine are you doing with some nice steak and some baked
 potato?
 Well, this is actually well-timed.
 Number one, you don't need a special occasion for meat and potato at the Alfred House.
 Well, yeah.
 Well, yeah.
 This is like my wife knows this Nicole, like I, you know, I'll come home like like twice
 a week.
 I'll text her and be like, I'm picking up steaks or maybe not twice a week, but at
 least once a week.
 Yeah.
 I have steaks tonight, so like I'll pick it up and I'm bringing home steaks and something,
 you know, like, yeah, I'm a, I'm a very simple eater.
 It's called meat and, you know, like something small on top of it, you know, like green beans,
 green beans in a steak, okay.
 One side in a steak.
 So this is kind of every day for me.
 And actually coincides, I'm doing a really nice wine dinner tonight with my dear friend's
 Carson and Darlene.
 I can say this now.
 It's a surprise party for Carson, who is a good friend and they are fellow wine drinkers.
 We drink a lot of wine at the lake together.
 We spend a lot of time with them at the lake there in our dock.
 And so I'm going to a really cool wine dinner tonight here locally in Greenville at Sobes.
 If you've ever been to Sobes, they have a really like secret wine basement area wine
 seller.
 Nice.
 So shameless plug there for, for Sobes, but Carl's a good friend, Carl Sonsky owner operator
 of Sobes.
 There you go.
 It's brought today's podcast brought to you by Sobes of Greenville.
 He wasn't going to be this week.
 I was waiting for it.
 But in all seriousness, so steak and potatoes, ribeye, I'm going to an old favorite.
 I drink this wine probably for the first time.
 It's probably been 15, 17 years ago, it's called whole cabernet.
 It is what, you know, it was kind of like my first wine where I was like, everything is
 a cabernet, obviously, and I'm a cat, you know, it's like cab and, you know, the 80-20
 rules, like it's cabernet 80% of the time, 20% everything else kind of falls.
 Any other wine falls in that 20%.
 But, um, whole cabernet is like quintessential, like Napa cab, like it's robust, but has
 a Napa fruit profile that very few, you know, other regions have, which is what Napa's
 known for, big, it's bold, but it's not like sometimes, you know, especially just everyday
 wine drinkers, you drink a red wine that just like saps all the energy out of your mouth
 because it's just so dry, like it might be tasty, but you can't really appreciate it.
 You need a glass of water, but it's not too much water, but it's not too much water.
 And like, you know, an IV next to, station next to you, and, uh, yeah, try to pDLite
 and this glass of, uh, whole cabernet, not like that, it's robust pDLite, yeah, in the
 vein or in the farm, but it also here's like whole cabernet is like quintessential Napa
 cab, it's probably around 35 bucks for a bottle.
 You can find it a little less than that if you find it on sale somewhere, um, but it's,
 it drinks like a hundred dollar bottle of Napa cabernet, like it's big, it's bold, but
 it doesn't just wear you out with the tannins, the tannins are there, but with a big bold
 stake, you want a little bit of that dryness and that it just, they just pair really well
 together.
 And it's got, you know, describing the fruit, the fruit profile would be probably beyond
 my taste.
 Um, I don't know if it's the blue fruits or the red fruits, but it's, it's got a fruit
 profile running through the middle, but it's got a little more heft to it than some
 of your everyday, like table wines or, you know, like your standard $10 bottle at the grocery
 store.
 Maybe a bottle when you taste it, you, you would feel like you got your money's worth.
 It's, they're even at $35, which I know is not like an everyday, for most people, wine
 bottle.
 Yeah.
 Um, but I think you would drink it and go, okay, this tastes like it should be, it tastes
 better and more than my standard ones.
 Okay.
 And I have an honorable mention.
 So, so hall cabernet where you can find an honorable mention is Pine Ridge cabernet.
 We are the Pine Ridge vineyards.
 Um, this one's another one I've been drinking forever.
 I got to mention them because it's another favorite.
 It was like, I was coming down when you mentioned sake and tatas.
 It was like those two in my mind, like back and forth, but it halls, some, you know, they're
 probably about the same amount as far as finding them.
 They're both readily available, pretty mass produced.
 But Pine Ridge vineyards, similar profile, like if you drank them with your, like the
 average person had a cloth around their head or something like that, you, you may not even,
 not because they're, there's definitely nuance difference, but if you don't drink a ton
 of, like this type of cab every day, you might not, it's very similar profiles, but definitely
 have that tan and structure that allows it for aging too.
 Both of these ones can be aged for 10 plus so you can spend $35 and you might not drink
 it tonight.
 But if it sits on the shelf for five years, you're going to say that you can do that as
 well.
 Yeah.
 They're both similar in price.
 Pine Ridge might be a touch more expensive, but they're real similar.
 Very good, very good with any steak and definitely with seasoned potatoes.
 So there you go, Hall Cabernet, Pine Ridge Vineyards Cabernet, those are your wines suggestions
 for the week.
 You guys got it, man.
 I hope you took notes because now I'm just like, I'm just like, we're going to start doing
 this in the afternoon.
 We do these type of kind of mid-morning.
 I think we're going to do it at four o'clock because I need to like, can you make steak?
 Oh, can you make steak and we'll have wine and, yes.
 And we'll talk about the wine, but I'm like, I'm like, questioning your ability.
 I'm saying like, can we do it on the red casks?
 Now I'm like, I'm like craving steak.
 Like, I'm just like, oh, I could totally, so anyway, well, here's Riley with the news.
 Here is the red cask news.
 Okay, guys, so we have some fun topics for you today.
 I feel like normally we get kind of a little corperty, but we're trying to keep it super
 fun to and relevant to pop culture and things that are obviously relevant.
 We always hit that news topics, but Bob Ross, who Ryan was shocked that I even know who
 Bob Ross was.
 I was like, do you know who this is?
 This is like for my childhood or even maybe older than that.
 This is why I love the internet.
 So Bob Ross has made a huge comeback.
 If you want to call it a comeback or whatever because at least everyone in my generation
 is like, oh, Bob Ross, like I'm going to be in for Halloween or whatever.
 But anyway, Bob Ross is doing a deep fake video, no, come out March 6th tomorrow.
 And it's with Mountain Dew, but he's going to be painting the scenic Mountain Dew view
 painting.
 Yes.
 And it's obviously not Bob Ross because Bob Ross is the ceased as I believe.
 Yes.
 Yes.
 But that's the deep fake.
 The deep fake.
 Yes.
 I should have said that prior.
 Yes.
 Yes.
 Rest in peace.
 The true Bob Ross.
 But now his deep fake has come back.
 So they actually, and they Mountain Dew worked with his studio and like, got a guy that
 was like, I think, truly licensed or taught in the same style of Bob Ross or whatever.
 Yes.
 And they, I guess they put some, you know, made him generally look like them, but then
 they using the CGI and all the stuff they do for deep fakes made them look exactly
 like them.
 And they're going to be doing and releasing this deep fake that looks like him and he's
 drawing a Mountain Dew-esque scenery, as you can imagine in the mountains.
 And, you know, this is one of those, it's, you know, one I was like, okay, I guess I've
 seen more Bob Ross, you know, in commercials and different things.
 So I could see where maybe he's got that more broad appeal than I realized.
 There's probably like, you know, super fans all over the place listening to Bob Ross.
 Oh.
 Yeah.
 That episode.
 I know.
 But I do, he's so, so, I just remember just feeling like I feel like I could take a nap,
 you know, when he would talk and he's drawing and, you know, doing stuff like that.
 What is it that he says there's no mistakes just happy accidents?
 I'd never heard, I don't think I even remember that.
 I love that though.
 Yeah.
 I have a lot of happy accidents.
 Just happy accidents.
 Yeah.
 I was with my parents that when I came out, he's not a mistake.
 He's a happy accident.
 Oh.
 No, I'm going to write that one on our whiteboard of quotes.
 Nash was a happy accident, actually.
 So.
 For Nash, he is going to be listening.
 Yeah.
 What are you listening to?
 This is 2035.
 It could be like, gee, thanks dad.
 I know exactly.
 But nobody was a happy accident, it was an accident, but it was happy.
 Yeah.
 We're happy.
 We love him.
 We're not throwing him back.
 Like this, it's cool.
 It's another one of those.
 If you can, you can, you've got the money, you know, like some of these brand plays lately.
 I'm like, you know, the budgets are empty and the ideas are limitless and they're going
 for it.
 But it's cool.
 Look, the deep faith thing is actually the interesting part of this for me because it's
 going to be, it's going to be both an opportunity for fun things like this.
 But I think you're going to see some abuses of this because it's gotten, you know, videos
 so proliferated, excuse me, the people are watching so much content, they're not going
 to know when something's real and when it's not.
 And.
 Get the nail on the head for me because I have a problem with videos or things like that
 that aren't necessarily completely accurate.
 I mean, yes, you're going to have things that aren't necessarily fully accurate.
 But in terms of something like a Bob Ross video, okay, like let's say even going back
 to the point, you know, I should have made earlier that this is, you know, deep fake video.
 But in the sense of, you know, if people didn't even realize he is deceased or for example,
 you know, something to that effect, I mean, there can be some things here that don't know
 if there needs to be disclaimers or something to that effect because I do think it can
 really change how you're processing what the video is showing you if it's not fully accurate.
 I mean, yes, there's a point of doing it to a sarcastic point, kind of a little bit
 of an onion kind of view, whatever, doing things for, you know, irony, whatever.
 But at what point, you know, I think it's a real problem because I think, you know, I mean,
 to be dramatic, I guess we'll be dramatic here on the red cast, but we can do that.
 World wars could get started over this kind of stuff.
 Like, yeah, a video of Biden, like if someone, you know, deep fake of Biden, like, you know,
 telling Vladimir Putin that, you know, he, you know, saying something and just like,
 and like that getting out and not getting curtailed fast enough.
 Like, obviously you'd like to think of the government level.
 It's not going to happen, but some of these things are getting so real.
 But you're going to see, I mean, as fast as news gets spread with Twitter and everything else
 before it can get validated, there's like no more journalistic integrity anymore.
 Everybody wants to get break the story first.
 How many times was the next 10 years?
 Are we going to see stories and things happen that go, uh, no, it's, it was actually a deep fake.
 You know, you know, it's coming.
 Oh, it's coming.
 I saw one with Keanu Reeves, like this, like robbing a convenience store.
 And I'm telling you, it looked like Keanu Reeves.
 Yeah.
 It was like, uh, if I, you could see just a tad once you knew it wasn't real,
 you could see a little bit of some jaded, like pixelated stuff, but like it, it's getting a little scary.
 I mean, and I don't know how you're going to, I don't know, police all of it.
 So you hit the nail on the head again.
 I mean, that's the thing.
 I mean, like, because I think that's another reason why there's a lot of question around big tech.
 I mean, yes, there's always been that kind of question, but even things more so like this.
 And we're even going to get to another topic in a little bit that I think it's going to have some
 feeling into the same, into the same category, but we'll get to that in a second.
 I mean, I think it's smart.
 I mean, it's a topic.
 Obviously, Bob Ross has more universal appeal than I realized, but and deep fakes are kind of the, the talk.
 So it's, it's interesting for Mountain Dew to kind of leverage all of that.
 Absolutely.
 Barrowed interest.
 Right.
 And I get it in the sense of a meme.
 It feels me, me, it feels, you know, it feels tick-tocky, like it's, it's all very relevant.
 But not everyone is going to have this mindset when they're making something in deep fake.
 Yeah, I know.
 You know, that kind of scares me, but other than that, I like the idea, but we'll see where it goes.
 Yeah, yeah.
 I mean, more Mountain Dews, will we sell?
 I don't know.
 Exactly.
 We'll try to get a good one.
 Yeah, exactly.
 Our next topic, this is super fun again.
 And this is still kind of in that techy realm.
 So Snapchat and Ikea are kind of teaming up and they're creating this augmented reality of this escape room.
 And basically, the user is decluttering the room with Ikea products.
 And so basically, I guess you can't get out of the room until you, you know, clean, clean the room.
 But you think Ikea products.
 I would never get out.
 This is my wife would say.
 Yeah.
 I could serve myself for a man like when I lived alone, like I definitely had, I think one of the cleaner places.
 But, you know, it was one closet door away from like, you know, my apartment would look wonderful.
 But if you open the closet door, it's all everything falls off of you.
 Like that episode and friends, you know how Monica was always like the neat freak.
 And then everyone was like, they couldn't go in that one closet.
 And then one day, Chandler like breaks into the closet and then they realize she's been hoarding all this stuff forever.
 Yeah.
 Yeah.
 I think it's in the offered blood.
 And maybe the Milton blood and my mom's a Milton and naturally, but my mom, she's not a slam.
 She's an Uber neat freak.
 But my sister and I were never afraid to, you know, jam some stuff up in a, you know, in a closet.
 No one sees it.
 No one sees it.
 So nice.
 Just don't open that door.
 Yeah.
 Exactly.
 You might get hurt.
 Yeah.
 Exactly.
 But anyway, I digress.
 But I like this play.
 You know, I like Ikea.
 So maybe that's why I like it.
 It's cool using the AR.
 I've still on the fence with like, I know it's coming and I know it's getting better.
 And I know that like the gaming and all those things are coming and I'm super fascinated by it.
 I just haven't seen a ton of like well executed AR examples from brands and stuff.
 It's like, it always comes off a little gimmicky.
 Maybe not as gimmicky as Coke being delivered by a drone.
 But you are hating on those.
 But I do think it's, you know, we'll see.
 I mean, Snapchat's invested a lot in in AR and this technology.
 And I am bullish on on Snapchat this year because I do think they are going to make a rebound of sorts if it's if you call it that.
 But I think they might be turning the corner here.
 And so the, you know, it's fun.
 It's cool.
 It's good blind play.
 I love Ikea.
 So, you know, and I wish there was one in Greenville.
 But I know, but there's one one in Charlotte.
 It's not too bad.
 It's like a hour, just an hour drive.
 But I will say I will say I was looking at this and I was like, I just pray they do not make you build a furniture before you start cleaning up the room.
 Oh, God.
 Like, you imagine like that would be a complete brand killer.
 Like, I'd get into the room.
 It could be a complete spoof on that.
 That would, yeah.
 Oh, we got this wonderful cabinet from Ikea.
 Yeah.
 Yeah.
 And like together first things in the room.
 Seven hours later.
 Yeah.
 I put together a four like a table.
 Like.
 Seriously.
 Yeah.
 With three screws missing.
 No, I'm just kidding.
 I think there's like services with Josh is actually really good at putting together furniture.
 So like whenever we get something going off of us, I'm like, Josh, I need you man.
 I need you bad.
 We bought this Goldensee game and Josh put it together.
 I like poor guy.
 I bought it.
 I'm like, Josh, I need some help.
 And I was like, I was helping him for like five minutes and I got this.
 Is he doing something or guy to call?
 And we time lapse the whole thing actually.
 I don't get that time lapse.
 That's funny.
 I mean, you could tick-tock video.
 No, that would be a good one.
 That would be a good one.
 Yeah.
 Yeah.
 We time lapse the entire Goldensee machine being put together.
 But anyway, we're a detour central here today on the news.
 Hey, it's okay.
 It's work.
 It's not conversation.
 It's alright.
 It could be as radical as we want.
 Exactly, exactly.
 To continue the conversation though, this is more of like our kind of opinion kind of catching up on what's going on with Bitcoin.
 So Bitcoin is, you know, if you haven't heard of Bitcoin, then welcome from out from under the rock.
 This is, it's been something it's been around for a long time.
 But it's something that more people are pegging it to be a global currency.
 So opinion on that first and then we'll kind of break down another part of it.
 I am not smart enough to know like the future of currency, but it's too big to ignore now.
 I do have a good story.
 We're going to take another detour here, but it is about Bitcoin.
 So, you know, I'm into fitness and exercise and, you know, I've told this story a bunch of times.
 I feel like it's one of those that like just because I forget certain parts that maybe I'm changing it.
 But the core of this story is both true and a reality that I kind of saw over.
 So anyway, I probably bought my first bitcoins probably seven ish eight years ago.
 It was maybe it was probably a year or two when they're into it.
 And as I recall, I don't remember the exact value, but it was definitely less than like $300 of Bitcoin.
 It was like a either $100 Bitcoin or something in that, something in the hundreds or even less than that.
 And I bought like 10 bitcoins because there was this supplement that wasn't illegal, by the way.
 It was just made in like Australia or something like that.
 And right at the time, I guess they were trying to be trendy.
 And this is when Bitcoin first came out and they got a little pop of like website purchases.
 So I had to buy Bitcoin to buy it.
 So I'm kind of super duper protein or something.
 But bought it and I had three bitcoins that were left over.
 And I just left them in the coin base or something like that that I bought them through.
 I totally forgot about them.
 Like I've like totally forgot.
 Fast forward to a lot of year to half ago, maybe two years ago now.
 Whenever Bitcoin hit like $17,000, I was watching it and I saw an article and I was like,
 I remember buying it the one time, but I did not recall having the Bitcoin.
 But I looked up my credentials for the coin base.
 And sure enough, I had three bitcoins sitting in there.
 And so and it was worth, you know, like $15,000 of a coin.
 And so you were like, okay.
 I was like, I have no idea where this was going, but I ended up selling them and I made like 30 grand.
 Like I think it was a total after all the fees and whatever they were worth at the moment.
 And it ended up going back down to like four grand, like two weeks later.
 So I thought it was the smartest person ever and sure enough now they're 50 grand.
 Yeah, right. You're like, I'm like, holy shit, I should have held on to these.
 Like what did I do?
 It's so close.
 So anyway, true story and completely random.
 But I'd look, I'm not smart enough to know like what the currency of the future is going to be.
 Right.
 But there's just way too much.
 Look, Elon Musk, one of the smartest guys in the world, one of the richest guys in the world,
 bought $5 billion worth of Bitcoin.
 That's all I need to know to know that this is legitimate.
 Yep. And it's going somewhere.
 And it's going somewhere.
 And it's part of the future in some way, shape or form.
 Yes. And I do own now a different coin.
 So I'm hoping that, you know, there's some guys in our office, Kallen.
 I know there's always a lot of stuff.
 I don't know how many thousand dollars worth of like this one coin.
 I think it's lost like half its value.
 But I didn't buy it like quick turn.
 I'm just gonna like sit on it and hope that it turns into Bitcoin one day.
 And I will say this.
 So like this leads me into like my second question with this Bitcoin conversation.
 So companies that are considering like big companies, I don't know that small businesses are at this stage yet.
 And that depends on your market, but I would doubt it.
 What about the companies that are debating using this as a form of purchase for potential trading cards, potential.
 You know, whatever your product is or if you have a service or and I'm saying trading card,
 this is kind of getting to our last topic of the day.
 But you know, just kind of looking into that realm.
 What does that do?
 What does that do in your opinion?
 It's a nut look.
 I get kind of maybe binary or a little different with this, but it's no different than PayPal.
 Like there's a lot of different forms of payment now.
 And I would still rest on the fact that, you know, wealthiest guy in the world is $5 billion worth.
 So it's got to have some real value to it and have nothing else on his back.
 Right, right.
 You know, the value might just be purely on leal on must now.
 But that's okay too.
 Yes.
 But I would feel okay with it.
 I feel like it's mainstream enough for accepting payments or making payments.
 It seems to be increasing in value.
 So, you know, it might actually be smart.
 Because think about a company that started this three years ago.
 If they were smart enough to accept payment in Bitcoins two or three years ago.
 And they were just sitting on that.
 Think about the value increase they've seen.
 5,000 X.
 You know, because again, back to the story, I told small little three coins.
 And so I just think that, you know, writing that wave, it has risks though.
 And you have to be in a position where you can tolerate that risk.
 And it has to be for the right brand.
 You know, I don't know if this makes sense for general electric.
 But it does it makes sense for a risk tolerant brand that, you know, knows the potential here.
 You know, so you have to weigh that for sure.
 But you probably have to know different than, you know, you get paid in a certain currency.
 And you trade that out.
 I mean, how long you sit on it is becomes your risk.
 But that, even though there's high fluctuations, you know, weekly.
 It doesn't seem like every day it's losing 70% of its value.
 You know, like that potential is there.
 Right.
 But if you're exchanging it, you know, within 2448 hours,
 just depends on how the company wants to look at it.
 If you're looking at it as an investment, you know,
 and they have to take someone in financial advisor to tell, like, you know,
 how they do that from a tax perspective.
 Right.
 Like you take in 50 bitcoins, you know, and someone just bought real estate with it, right?
 Right.
 Like a million dollar piece of this, you know, real estate.
 It took 50 bitcoins.
 You know, like, well, if that certainly became worth $3 million,
 or I don't know the tax implications of all that.
 It's obviously capital gains on some level.
 Right. Right. Right. Yeah.
 I don't know.
 Yeah.
 Just conversation.
 I don't know.
 I think you got away the risk and the reward.
 Yeah.
 Right now there's a lot of people getting rich off of it.
 I don't know that.
 Yeah. I know.
 I'm trying to invest, but I don't know where to start.
 But that's a conversation for every day.
 And then our last topic for today, which I'm excited to get into,
 because this is like so, so, so fascinating.
 And again, this just goes into a couple other things we even discussed today.
 But, you know, I like the, you know, what the hell is NFT?
 NFT.
 What is this?
 Yes.
 So this is like a digital ownership of art, media, music, things like that.
 People are able to, my understanding is people are able to freelance create
 any kind of media or, you know, of some sort and then sell it through this program.
 But NFT is a non, I'm going to say the word wrong.
 Fund.
 Oh, gosh.
 Non-fungible.
 What I heard that word is.
 Non-fungible token.
 Yeah, exactly.
 And I've, I've seen like five people without the difference.
 I don't think there's any shame in it.
 Non-fungible.
 Non-fungible.
 I can admit I don't know how to pronounce it.
 Is it fungible or fungible?
 Someone mess with this.
 Someone cracked us.
 Yes.
 I've seen it said both ways.
 I know.
 I know.
 I'm going to go with fungible.
 But, I don't know.
 But anyway, yeah, but basically you're able to put out the different kind of media.
 You know, if you're a graphic designer, you're able to create something.
 If you're a musician, you're able to sell music on there.
 And people can purchase it, but they can take complete ownership of it through NFT.
 Yes.
 And it all uses blockchain technology and the Eurithium network of Bitcoin or an NFT.
 Yeah.
 Like all this stuff is, I think all Bitcoin is considered an NFT of sorts.
 But I'm going to stay out of the technology realm for how this stuff happens and mining
 and all that stuff and stick purely to the notion of digital art.
 Because I was talking with Riley beforehand, you know, when this first started happening and you saw this,
 you know, it didn't make a ton of sense to me.
 But I watched my kids who were growing up digital natives.
 I was fortunate enough.
 I came up analog, but the digital world's happened around my career and I've embraced it.
 Where others, like some people I'm 43, some people my age have fought it on some level.
 I've embraced it since, you know, my late teens when it started to kind of head that direction.
 Yeah.
 So I think I've been, I can relate to the older people, but also relate to the younger.
 I think it's helped me in my career, actually.
 But all that to say, my kids are digitally native.
 Everything's digital.
 There's no analog in their life.
 It's all digital.
 And they value, they put a higher value sometimes on digital experience more so than physical.
 And so it took me a while to kind of get my head around that.
 Because even though I consider myself digitally savvy, digitally taught, digitally embracing,
 I still value more physical things, whether that's a baseball card or a piece of art on my wall or going to the beach where my kids though.
 And if any of your kids, you have kids, you know, they play Roblox, which is one of many games where you buy shirts and you buy guns and you buy the ability to be this guy or that guy.
 And no different than whatever the fighter game is that I'm forgetting that was huge.
 It's taking a backseat because Apple banded on their platform and like his will kill me for not remembering the name of it.
 It will come back to me for tonight.
 Sorry.
 But by skins and all those kind of things, they put, they will spend as much money as I would let them on that.
 They, they did is their identity.
 Being able to walk around with this guy with two big fists and like a parrot on his shoulder like they do.
 Like they, they, they assign real worth to that.
 And it means more to them than I can relate to.
 And so thus something like this with digital art, the fact that people can assign that value to you, it no longer surprises me.
 And using blockchain and security that you have to make that a one and non-repeatable copyable, as long as you have that.
 That I don't understand every bit of the technology for how they don't allow like fakes, you know, of those things.
 But I guess if you, you literally own the zeros and the ones the software, you know, you own the code.
 Yep.
 I can see that that has value now through the lens of my children.
 And obviously someone that spent six million dollars on which I did watch the piece of art.
 And it was, it was breathtaking anyway.
 It was really interesting.
 It was like people walking by.
 There's this bird that comes and flies on top of the rock.
 There was something really interesting about it.
 And I don't know.
 It was almost different, you know, no different than walking in and seeing Mona Lisa for the first time.
 Like I watched it and I was like, I kind of stared at it for like five minutes.
 And I was like, I don't know if it's worth six million dollars.
 Not to me.
 Yeah.
 Maybe if I eat and I was a billionaire in your value chain, your value assignment gets a little thrown off.
 But it was really fascinating.
 I think the fascination with digital is that it's not going to go anywhere.
 Yeah.
 Like it's not, it's, it's, it's going to be there.
 And where you go, it will go with you.
 And for the most part, as long as you have, as long as there's not a doomsday and there's no power.
 Well, exactly.
 Exactly.
 But like, think about it.
 Think about this way.
 You know, like the, the thing of like, you know, if, you know, stupid movie,
 it's chick flick this, making me think of this.
 But it's like, this girl was like, I'm going to miss you.
 The point is, if you pull the fire alarm and, you know, you have 30 seconds to grab the things that are most important to you in your life.
 You know, what are you going to grab or whatever?
 Yeah.
 But in this digital space, you know, someone pulls the fire alarm.
 Where would you have your phone?
 Like, pretty much fine.
 You know, all your stuff is, is there.
 I mean, my thing is, is like, if my wallet got stolen or if my apartment burnt down or something like that,
 I'm going to be fine because I have, you know, Lord willing, I had my laptop with me and my phone with me,
 which they're pretty much with me 24-7.
 Yeah.
 But, you know, once I have that, like, because everything has such a value on how it's placed digitally in the digital real estate.
 So to speak of your information and that ownership of it, I feel like that makes it that much more fascinating of that foreverness.
 Yes.
 And the accessibility.
 It's been proven that, I don't know what the age bracket was.
 I don't know if it's like 15 to 25-year-olds.
 They put more value on their phone than they do a car.
 Oh, yeah.
 And so like, and that's a different change.
 I mean, I put a lot of value on my phone too, but I don't know that I've kind of gotten quite to where I do.
 But look, I do think that this notion of digital art and the value that people are assigning to it,
 the digital versus the physical, has implications that we don't even quite understand yet.
 Or I would challenge, I think, and I'm going to be, I'm challenging myself because I was like analyzing this.
 I was like, this is, this has business implications no matter what you do.
 Yes.
 That need to be thought through.
 Yes.
 And I don't pretend to have everyone sitting here on this episode.
 But you need to be thinking about what that means from your business with the value that this generation is being brought up and in the digital space and the digital value they're applying to things that may not seem tangible to you, but are very tangible to this generation.
 Because, I mean, this upcoming generation is, you know, the same with every generation.
 They are going to eventually be in some fashion part of the progress that's happening in society and business and whatever it is.
 And what they're placing value on is going to have an effect and whatever they create as they adult, you know.
 And it's back to, you know, as much as I knocked a little bit of the gimmickiness of AR of what it's been so far.
 Yeah.
 It plays right into it.
 Exactly.
 So you can't ignore it.
 It's going to be a major part of our reality, you know.
 And it's just, it's just not all figured out yet, but to bury your head around it is a mistake.
 Yeah.
 Yeah.
 I would.
 I would.
 You know, yes.
 Think about like buried treasure.
 Like buried treasure was always about physical things.
 Yes.
 We're going to one day there's going to be like buried digital treasure.
 In a way that's what Bitcoin is like, you do this mining and stuff, but like.
 But in a way, like you're going to go to some random website and be like, oh my gosh, I just found the website of such and such.
 And I just found this and like this is worth like billions of dollars.
 Exactly.
 You found it the Easter egg, you know.
 Oh my gosh.
 We need to write a movie right now.
 It's called the matrix.
 No, the matrix.
 I mean, it's like.
 That's the point.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Man, we got deep in this episode.
 I know.
 Hey, non fungal tokens, fungal tokens.
 Oh, whatever.
 Over there.
 I just think about it.
 Could we not go over the better name?
 Like I get to, you know what I think of when I hear it.
 Foot spray.
 I actually knew you were going.
 I don't know.
 I knew.
 But I didn't want to say.
 I've never had to use it.
 I've been, I don't know if I've like, antifunkable on my, my feet.
 I've never had to deal with that issue.
 So maybe it's easy for me to talk about because I haven't.
 That is funny.
 But it makes me think of that.
 Who couldn't come up?
 Could we not just name it something cooler?
 You know, non fungible gold tokens.
 I don't know.
 I don't know.
 Yeah.
 It's kind of sound cheap too.
 Because they made me think of like, showbiz pizza.
 You know, you put the, you know, the tokens into play the games.
 But anyway.
 Yeah, I don't know.
 But, but here we are.
 NFT and Bitcoin and Snapchat and Bob Ross.
 So we're at all the fun topics today.
 Here we are.
 We had a full news episode for you here on March 5th in 2021.
 Well, we'd like to thank everyone for listening.
 You know where to keep up with this.
 We hope you will watch our produced episode.
 Raleigh does a great job producing those.
 You can find those on YouTube.
 And you, the TV, IGTV, I'm losing my acronyms.
 My mind is stuck in the NFT non fungible token world.
 IGTV, YouTube, Facebook, anywhere and everywhere.
 And always at theradcast.com, which the news site should be launching
 within the next 30 days, I would say.
 I'm going to put that out there just like.
 I think it's within the next week, actually.
 Oh, next week.
 Can't wait to talk more about that.
 But yeah, you know where to keep up with us.
 Theradcast.com at the.rad.cast on Instagram.
 And as always, thanks so much, Raleigh.
 Yep.
 Thanks for you.
 And we'll see you next time.
 See ya.
 Yo, guys.
 What's up, Ryan Alfred here.
 Thanks so much for listening.
 Really appreciative.
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