The Week of December 30, 2022 Marketing and Business News: The Top Viral Moments of 2022

 You're listening to the ride cast a top 25 worldwide business podcast if it's radical
 we cover it. Here's your host Ryan Alford. Hey guys what's up welcome to the
 latest edition of the rad cast it's Friday December 30th. The last Friday of
 the year Christina Yasi it's our last Friday together. It's our last in the
 year for our 2022. Are you dying? I always liked the jokes you know the you
 know we're never gonna see each other again this year. Right. See you next year.
 Yeah. Oh yeah. Haven't seen you for a year all that crap. One more day of 2022.
 Are you a big resolutions guy? You know I am not. But you know what I do have
 some very specific goals this year. Some a goal setting. That's more high I'm
 too. And I have put off a few things. There's a new gym opening near our house.
 Uh-huh. And so I've been doing makeshift work. I work I work out I have to it's
 like my oxygen. You know even if it's a shitty workout like right I'm getting my
 20 minutes in. It's like you time. Yeah I gotta get it. I get on that triple 15
 minutes. Five minutes of weight. I did something and it clears my head. So the
 motivation to work out is never the issue. But you know the home gym isn't
 exactly right. Everything that would normally do right. And I've been in between
 gyms waiting for the new gym to open. Totally. And so it's not open till the
 15th. Which gym is it? Crunch. Oh yeah yeah. Okay. Yeah. So and uh so it's putting
 off a little bit of some of my routines just by nature. But I'm still doing
 stuff. So yeah. But I'm gonna really get after it. So what's that? But uh the
 biggest thing is and I mean the holidays I've just said I'm not waiting to
 the first to die it. Right. But I've just said I was gonna enjoy food this
 this holiday. And I've enjoyed it. Totally not stressed about it. And so I'm
 ready to uh kind of reach a state of equilibrium with it. Yeah. I feel a
 little out of balance with a diet. I'm like when's the weight? You know real
 vegetable. Right. Something that wasn't deep fried. Yes. So without the
 loosening you know we're talking about everybody's uh but I you know I'm
 not like the I don't like to wait to put off. Right. If there's any
 your life that need to change. Yeah. I'm trying to put them off until an
 arbitrary date. Totally. Uh but how about yourself? I'm definitely more
 goal oriented than I used to do you know insane like don't eat this. Always
 exercise this amount. But yeah. It never works out. Um but mine's always you
 know I want to read more books or like learn something new. A new skill
 set. Very generic. Yeah exactly. I'm learning how to cook your teeny
 comedies my big one this year. Hey. Work on your funnies. Right. You know
 taking a break from theater. So we'll see. We shall see. It's been uh it's
 been a great year. Yeah. You know reflect a little bit. It's been a good
 year. We actually hit our uh high for the quarter. We routinely kind of
 fluctuate top 100 top 50 top we'll get in that top 25 and we hit 29 on
 Tuesday. Wow. So we're back at the top 30. Look at us go. For Apple
 marketing and business. So thank you to our loyal listeners out there.
 Keep listening. Got to pace around here. Please. Yes. So very appreciative
 of everyone out there and we've had some great guests. It's been a good
 year for the Radcast. Big and the best is yet to come. As I like to say.
 Love to hear it. Uh do you go out for two years now? Um I love going out for
 new years. Yeah. Last year was pretty lame because all of my friends had
 COVID. So I just sat at home alone and then I think this year we're just
 having people over and you know popping champagne. Cause I could see a lot
 of people blowing it out maybe a little bit this year. Yeah. Because you know
 obviously in South Carolina we didn't have a lot of restrictions but a lot of
 the places. This is right. Sort of. I'd say the first year last year
 they are but people feel a lot more comfortable. I think going out. People just
 aren't as sick, right? Like regardless of stipulations. Like everyone I
 knew last year, whether it was COVID, the flu, no more like everybody
 was sick with something. You know, I hope everyone's staying happy
 and healthy. I thought this was interesting. I mean, if you
 been paying any attention, you know, the Chinese government
 pretty much owns TikTok. What's this call spade a spade? Uh
 as popular as it is, much as I enjoy the platform for different things.
 But like the whole US government now banned the app from
 everyone's phones. That's like hot off the presses
 just happened yesterday, Thursday. And literally. So if you're a federal
 employee or Congress or something, it may be every fellow
 employee is like everyone in Congress. Sure. Like you cannot it's a
 now a law or something. So they're making everybody remove it. And
 you know, it just feels like whether it goes away forever. Yeah.
 I feel like it's going to go away at some point for a period of time.
 And I'm not I bring this up less about fear mongering and more.
 If you're heavily reliant for your business and marketing, you've
 transitioned like 80% of your budget or something, you need to be paying
 attention because whenever one of the government stopped using it
 and it's such a political weapon, does it seems to be right?
 This is your security concerns concerns too. But I think it's
 political right now. But I think it could be
 spell trouble for possible longer delays. So I'd be careful if you're
 and great for other platforms to kind of swoop in. And in other news, Zuckerberg
 just invested $5 million in the Joe Biden fund. Right. Right.
 Something like that. No, it's like, you know, it makes you wonder though.
 But look, the Chinese government, it gets a little weird.
 A lot of data on the US, the US population. So just be careful.
 You know what you're sharing. Right. Right.
 I'm going to put up on my tick tock tiptocks, you know, that are a little
 you know, questionable on cooking. All of your
 all of your personal information out there. Yes. Yes. Yes.
 Also, hey, if you haven't if you follow me on Instagram, you probably saw this.
 This lots my new course, building your personal brand. I've literally
 reverse engineered the last five years of everything I've done with the
 radcast, my personal brand, how to create content, how to get verified, how to
 get your name out there. And I put a lot of thought into it. It's about 10
 courses, probably. I don't know how many hours of stuff. 99 dollars.
 The entire formula, it pays to be known, the radical formula.
 It's on my website, Ryanoffer.com. As you click on courses, you'll see the link there.
 You'll also find the link right on my Instagram. Look, I want to help a lot of people.
 I mean, I could price this for a thousand dollars and go because literally,
 I said this, I was talking to the guy that's been kind of helping me that does a lot of these things.
 And I said, if someone if I could have bought this formula. Yeah.
 Because they didn't know me. And it was certainly out there and you had Gary Veeze
 and all these people doing things. But it wasn't really the true exact steps.
 I'm not going to make them up as I wish. And what felt right using my knowledge from working
 with the largest brands in the world and applying that. But then having to layer on what works for
 a personal brand versus a company. And so I would have spent 10, 20,000. I would know what I know now.
 Yeah. If I could have just bought it, because it's just valuable. And I didn't have that.
 And so I wanted to help as many people as possible. So 99 bucks recession proof. You can
 afford a hundred dollars and look, this isn't about being famous. This is about the fact that when
 people know who you are and know what you stand for and know your values and know your thought
 leadership and whatever that might be, you get more opportunities the more people that know you.
 And it's not whether that's 500 people in a small niche that know you. Because you only need
 two sales a year or something. Because you sell something really high value. Right.
 You have to be known. You have to have awareness at a high level. And in today's world,
 you can't hide behind the desk. And it's just people want to know who they're doing business with.
 So I highly encourage you to check it out. 99 bucks. Ryanoffer.com. If you listen to this
 podcast, we promote a lot of people. I don't call them here selling a lot of shit all the time.
 I have 309 episodes. I think I've, I think I've pushed. This is the first one I've been on.
 Yeah. Where this has happened. Yeah. So and it's 99 dollars. So and I'm excited because
 it's a lot of value. And we do have a premium upsell there. If you want to work with me directly,
 we're going to have a small group. So that's a little bit on the higher end. But look, 99 bucks.
 Anybody can afford that. And it's a lot of value. So check that out at Ryanoffer.com.
 It pays to be known. And I'm the living breathing example. Because if you lined up the
 radcast, my personal brand of radical on a chart, all three of them have grown almost in tandem.
 And the whole formula for doing that is right there. So check that out. Speak him checking things
 out. I want to go ahead and knock out all of our sponsors, especially our newest one. They can
 take a vacay.com. I'm very excited about this one. CBD Delta eight. Even paying attention.
 These products are helping a lot of people. I think it's crazy that it plants illegal. But that's,
 you know, here and over there. I don't think kids to be doing it. I've got four boys.
 Right. But just like alcohol or anything else. But we'll leave the politics alone and just talk
 about how great vacay is. I'm going to get through how you can get it. Look at you go.
 Nicely done. Oh yeah. Not anything. If you're watching.
 Just a call back. It's fine. You could watch the bloopers from the pre show.
 Never producers on vacation. He's never going to vacation again. We knocked over about
 our eye knocked over. I said, we I'm taking a handle that well. No, it's okay. I'll be the
 inclusive we in this moment. We'll package. We'll share package from vacay.
 I'm a good friend. Chris sent us all this stuff. Let's just see what we got in here.
 There's some gummies in there. We're going to have an episode where we
 experience. Do it high. It's not high. It's, you know, laid back. You're right.
 So this is a blue dream. A vape. If you will, Delta eight, vacay, unwind, sleep gummies.
 I'm going to try these out tonight. I don't have our time sleeping. But some tells me these will
 put me right out. Right. Even faster. Flavors that. Hmm.
 Doesn't say just looks delicious though. It looks like candy. It looks like the little
 put them in your locks. Yeah. Right. Right. Premium Delta eight plus CB G.
 That's what we're excited about. Yes. Is that Delta eight or Delta 10? This is the Delta eight
 variety. And this is Kiwi. Look at that packaging. Look at what looks to be delicious.
 Sour patch kids. But we won't have those around kids. We're not promoting it to kids.
 Sour patch adults. 21 and over. Just remember, that's what these products are for. But give
 them a shout out. Take a vacay.com is where you can learn all about everything they're doing.
 More to come, we're going to be highlighting specific products, specific things. Packaging is
 premium, man. That's quality. CBD in the country. It is. So give them a shout out. More to come
 on them. And as you see, I'm wearing today, as I discussed it, branded bills, my favorite hats,
 branded bills.com, Christina's got a delicious hoodie or not hoodie. Excuse me.
 Even if you're coming along, it's also a puppet. You feel so wet. I like to see that bit.
 Listen, stick to. Stay tuned. I'm workshopping it. Yes.
 I gave those out to a lot of relatives. I bought them gifts too. Don't look at me like that.
 Look, I'm cheap. But I gave out a lot of some good pictures of the merch for the holidays.
 Those beanies were popular. It's a little leather patch looking stuff from the side. Very
 classy. Give them a shout out and go purchase all your, hey, you got all that cash after the
 holidays. Go check them out, branded bills.com. Go to our website. We'll have vacays link up here
 the next few days, but you've also got branded bills. You get the 20% off code right there.
 20% off your entire purchase. Tell them the rad cast sent you. And then we love them. So
 check them out. Important, great sponsor. Look, we don't, we get a, we get about 50 guest requests
 a month. And we get some random sponsor requests. We don't take everything. We, we, we,
 we vet the products. It was my favorite ad company before we used them. Chris is a close-curse
 personal friend. I can stand behind him and the products. And we know you're going to like them.
 So go give them some support. It supports us. And we'll support you with all this great content.
 Speaking of great content. Last week, Mike Cirox-Rocko was on the rad cast. Hope you
 check that out. Mike's cool. We're going to a part B of that episode. Recording next week to be
 coming out in the coming weeks. And if you didn't see my little preview, I did it after the,
 the recording, but it releases next Tuesday. Jen Gottlieb, former VH1 host. And now the number two
 ranked entrepreneur in the world by Maxim magazine. Pretty sweet. She was, she's badass. Very cool
 interview. Very inspirational. A lot of really meaty tips for things to do. You can do. She owns
 a PR company, but they put a spin on it. And she's really helping a lot of people. So you need to
 check out Jen. Really cool. She's on that VH1 show. The rocker chick. Amazing. And she thought about
 her transparency that that really wasn't her. Like it really, like she had a lot of fun with it.
 But she was a job. And she felt unauthentic in those days. And so she was very enlightening and
 very transparent. I really enjoyed Jen. So check that out next week. That's the first episode.
 Hey, look, the number two ranked after doing in the world by Maxim. That's our first guest. We're
 kick it off with a bang 2023. 23. Bill look out for more high profile guests. Some that I can't name.
 Some big names. And Christina can vouch for that. Very excited about one working on a few details
 there. So excited. All about that. Few social media holidays today. National bacon day.
 One word celebrating. Yes. Listen bacon. You know, I used to think that I didn't
 remember the understand the bacon thing in my older years. I now really enjoy it.
 Like I never disliked bacon, but you know, I'll be bacon. People loves bacon. And I was like,
 why not be any more? I could take you to leave it. Sure. It's now no longer leaving it. Give me
 that bacon. It's so good. So good. So good. Yes. I have no idea what this next one is. It's a
 national by carbonate of soda day, which is just baking soda. That's all it is. National baking soda.
 A little Google search. That's what I thought it was. When's baking powder day? I mean, you know,
 have to wait until 2023 to find out. Can you avoid all of our secrets now? Can we?
 Baking soda is actually good. I use the arm. Look, they don't need sponsors. I'll give them some love.
 Arm and hammer toothbrush. Praise. Yes. Good stuff. Keep your teeth white. That arm and hammer
 bacon soda keeps us at the odors out of the fridge. There's a lot of multi-purpose uses for that.
 Good stuff. Good for your hair. That's a good tick-tock. All the uses for baking soda.
 Tip-tock before it goes out of the way. Or an Instagram reel. Do as the spirit leads.
 That's right. And we have New Year's Eve and New Year's Day.
 Yes. National champagne day. Oh, yeah. Do you know there's champagne of beers?
 I do. I do. Do I remember what it is in this moment? I don't. I don't at all.
 The high life. There it is. Miller. High life. Yes. I had a I had a champagne of beers in Asheville
 on Monday. Oh, great campaign. Well, my favorite grant. It's my favorite campaign of all time.
 It's not that well known, honestly. I bring it up. People are like, yeah, I don't remember.
 Got the gravely voice guys talking about an everyday moment. It's not meant to necessarily be
 humorous. It's just a very, I don't know, Americana. Yeah. It's very playful. We're just kind
 of a trite way to explain it. So go YouTube some Miller high life commercials. It's an inspiration.
 It's the champagne of beers. Yes, it was. And science fiction day, January 2nd.
 Yeah. I do like some Star Wars. Yeah. That's about where my sci-fi. I like Star Trek. They're
 original. See, I never got into Star Trek. Very dramatic. I never did. William Shatner. Oh, yeah.
 It's very over the top, but it was fun. Some of the older, the newer movies that last like,
 I don't know, 15, 20 years. Yeah. Pass. You're a true trekky. Yeah. Monday.
 National. Thank God. It's Monday. Yeah. I remember some of these, you do 300 episodes,
 five years. Some of them, you start to remember how stupid they sounded. And this is one.
 I remember going, if you lived in some back last few years, I probably made the same comment.
 Number one, I'm not one of those people that hates Monday, but I'm a realist and know that
 most people do. Sure. So it's like, I don't know if it's like tongue in cheek. I think God, it's Monday.
 Right. Also, why is it a national, like what? I don't understand it. There's something
 deeper about it. Who's making money off of this? Yeah. Then hallmark. Fasus. I did send my
 mom a card. Thank God. It's Monday, mom. Cheers. No, don't do that. Yeah. Social media news.
 Launching right in with Tumblr's launch of live stream to capture a bigger share of creator
 marketing. Are you Tumblr user? I like barely missed it. I went through like my Tumblr girl era
 with the eyeliner and the blue hair, but micro blogging. Yes. Yes. Tumblr has tapped a live streaming
 solution from the meat group amid a new push into video, according to a new release powered by Live
 Box. Tumblr Live is already available in US with plans for a global rollout. Live Box provides
 capabilities around video creation and monetization for brands and creators while reviewing content
 through a mix of artificial intelligence and human moderators. So here's the deal.
 I think the ship sailed here and look, Reddit, I get it. There are some other things that I don't
 use a ton, but I get them. Tumblr is one of those. It is not like I have kids at different ages.
 I have nieces and nephew in the middle of the realm. I have Christina who's still really young.
 And then I have my own generation and Tumblr never hits my radar ever. It's just the memes.
 Like I will see memes where it's a Tumblr thread, but I never I don't think I've ever in my life
 been on Tumblr. I don't know this exact perfect audience, but it I think it's far from the mass.
 And I think there's a lot of other plays here and then getting into video right now. This seems
 a little late to the game, but hey, we give you the news. We wish you the best, Tumblr.
 We wish you the best. And you know, if you're on Tumblr or making money on Tumblr in some way,
 shape, or form, send us some some info because I'd like to know who's doing that. Twitter,
 not as playing stock and cryptocurrency prices directly in search results. I mean, this is nice
 functionality. Yeah. You know, the biggest pro so far. I missed all the negative news. It's like
 Pay no attention to the volcano behind the curtain. Really. I'm like, I'll be on it on my phone
 and I'm like, it's wild. But this is still like functioning the way that it is. I'm still waiting
 for the punchline, Elon. You've lost like 800 billion in valuation. This can't this. This
 is moving. This is moving past the point of plan. We hope you're smarter than this. Yeah.
 Why couldn't you have bought TikTok instead? Yeah. You know, kept that for us.
 Elon, if you're listening, I have my soundboard. You get a ding. I agree. I'm still waiting for it.
 Yeah. I believe attention is currency. I just think we might have dipped way well over the,
 right? It's cryptocurrency. Is it that helpful? Yeah. I think we're in the cruise. This is a
 attention. Yes. You're on a roll here. Thank you. We're kind of comedy.
 I thought this was cool. Johnny Walker. Hey, whiskey's big. Yeah. Yeah. New women's
 empowerment in their brand creative came out with a new campaign. Whiskey sales are booming
 across the world. Look, there's like whiskey bars. Yeah. We got like when neat here in Greenville.
 And that kind of it's going to bourbon. I guess. Yeah. Bourbon whiskey. Bourbon. You know, potato
 potato. It's a blended scotch for those that are scotch drinkers. Yeah.
 featuring comedian Lily Singh on this. Did you know that name? Yeah.
 Certainly, right? Yeah. Okay. I kind of knew the name. And it's a great, like the logo on the
 bottle is pretty sick. Yeah. So reaching in across markets with all of the expansion,
 says now 30% of US whiskey drinkers are women. I'm not one of them. That's what I was. I try.
 No, what? You always turn down that Johnny Walker. I try to give you out there. I always try.
 I got super sick on it once and, uh, yeah. Trying to feed the staff. Johnny Walker to improve
 morale and motivation. Taking shots. This is a new campaign from the Radcast. Look, you tell me
 when and I'll start filming it. I'll rise the occasion. And back to your home gym. Netflix is
 branching out into fitness content with upcoming launch of Nike training club classes.
 Yes. So a crunch doesn't work out. Just stick with Netflix. I mean, this makes sense. I mean,
 Netflix is they expand their, this feels like a gap in their content. You know, like I've got
 all these documentaries. Like how many documentaries can you have? Right. Right. It's like everything.
 It must be it, it's inexpensive to make those because like compared to like movies with actors
 and things and lots of emotions. It feels like it should have been, you know, years ago.
 But, uh, I don't know. I don't work out. I don't still watch the videos and say to work out.
 I think each body on demand girl P90X. Of course, women do that. It's like jazz robics,
 bar blend, whatever they call it. Richard Simmons original. I got to do that and the gym.
 I got so millions of work of, you know, let's go. Right. Okay. Jane Fonda. Right.
 And love it. I don't know. I always liked his curls. Good hair.
 I always had to straight his hair. Do you know, he's had like curly hair. I'm like, what's that
 happen? I was so young. I was just like, you know, I just can't have like hair with body like,
 right? You know, like, I am the standard male specimen. Yes. Straight blonde hair and it will not
 curl like that. Um, but workout videos. Yeah. The P90X was the closest thing that went into the
 male. And in sanity. I think in sanity was up there. Yeah. That's never, I don't know. I need more
 of the, it's my yelling at me. Get like literally in person. Like, I like to just like listen to my
 own music is why I like going to the gym. Yeah. Well, I do that one. I'm not training. I guess
 I'm using a training tool of sorts, whether that's a person or other things, besides my own,
 like, you know, figuring out inner voice and, you know, Lincoln Park yelling at me, like,
 jamming. Oh, man, uh, did we have our, uh, where to go through that list you dug up? Yes,
 I have it right. Where did it go here? We got a fun way to close out this show. It's going to
 kind of rapidly go through them. Was it like the top 10 viral moments? This is the 2020 pop culture
 moments we couldn't forget if we tried. Yes. Let's, uh, tee some of those up. Beyoncé parted like
 it's 1977. She broke the record for most Grammys and cemented her status as a gay icon.
 That's what this article says. Uh, Taylor Swift broke records and hearts. Julia Foxes ended to
 infamy with her, uh, uncut jams soundbite being Josh Safty's muse. Uh, let's see here. They don't
 worry. Darling drama was all of our all social media. Corn kid. How could we in this episode
 without mentioning corn kid and his, um, viral video in the song? Yeah. I'm gonna add that here.
 Twitter almost collapsed. Can't forget that. Yes. It happened. Uh, Elmo beefed with roco. I missed
 this. Oracle. I don't know. I missed this one, but it was a big deal. Uh, wordle rose to the top
 of all the things. Yes. Uh, the try. That is to feel like this year, like, in a way. It really
 doesn't. Yeah. But I did my first one last January and I do it almost every day. Just about
 kids love that. I like it. I just want to have time. It's like, uh, wordle. I don't do every day,
 but I do the New York mini crossword every single day without fail. Uh, the try guys drama,
 which I didn't even know about the try guys, so the drama. So again, you know, being known as currency,
 Kanye continues to alienate. He was a hot topic for us as well. Yes, he was. I know the one
 of those that at first, I thought he was brilliant. And by the time it was all said down, I'm like,
 oh, no, you're just racist. Yep. Yeah. Try as you might. That's all it is. And how on earth
 could we forget slapgate? The Oscars slapgates? That's probably the number one. Cause I watched it
 live. Yeah. And I wasn't watching it. Like I just literally, I think it's perfect. I turned
 it for 10 minutes to the to that. And I saw as we'll Smith. And I like we'll Smith. And so
 I was like, it was the build up to it. I'm like, okay, I watched this for 10 minutes. I was like,
 10 minutes. I was like, fill out of the like, cause I could tell it was not new. It was like,
 is it? Is it not? It first? I was like, it wasn't. But I was like, man, that is not
 look stage. Yeah. I don't they're good actors. They're both actors. But I don't think that was
 stage. And then Twitter blew up because there was everybody else recording it. You just never
 seen peers celebrity peers. Right. Go have an altercation on playing the altercation on live
 TV like that ever. No. No. What a what a world. Entertainment. And you know, I hate it. And
 everybody deserves and we'll have is a hell of an actor. You know, he'll overcome it somewhere
 or the other. But if I'm being honest though, I just won't quite ever look at it. It's pretty
 inexcusable. I mean, it's just like it was just so, I mean, he's a comedian. And I know it's
 your wife. And it's serious. But it's just like, it's just not cool. I mean, it's just like,
 it's just going to make me always just go have a little bit of a right asterisk. Right. I
 totally agree. Cause I think he deserves a chance. Everybody's there to chance to recover from
 and all that. But even seeing him in some of the interviews, it's like sometimes when people
 do things and then they come on one or two interviews. And I'm like 98% over it. Totally.
 He's come on and on one or two interviews. And I'm not even 8% over it. I'm just kind of like,
 it just feels weird. He feels weird. Yeah. Why does celebrity, some celebrities that just get so big,
 like Tom Cruise, like he seems to come back to Earth a little bit. But like, some of these guys
 girls, what is this fucking weird? Right. They do some weird shit. And it's like, I can't imagine
 having that. It pays to be known. But maybe not that. Not be stalked. Right. Right. You know,
 but that is like getting some weird shit. It's like you've got some that know they have the
 characters they play in their movies and the character they play publicly. And that line of like,
 this is how I publicly present versus who I actually am gets super blurred. Yeah. Do you know what I mean?
 Yeah. I think you're right. So those are our viral moments. Last thing I want to say is,
 you know, we're moving into 2023. You know, there's talk of recession. There's things going on.
 I want to give you a little bit of business advice. Number one, certainly,
 stay aware of what's happening, whether you own a business, whether you work for a business,
 or you spend money on marketing, you listen to this show, you probably have something to do with
 marketing. And I think you got to be cautious, but to a degree. And I think that there'll be some
 real opportunities. If you buy at a real high level, you're going to see a lot of value for things
 that usually cost more on the media side, cost less, which could be some real big opportunities
 for you to grab some attention and some share. If you're on the lower levels, I think you can pivot
 in certain ways and test different things while still keeping your core business intact and some
 of your core tactics intact, because I do think a lot of people just withdraw in these moments.
 And I think there's going to be some opportunity for those that because I don't think this is going
 to play out to be, you know, I don't know, 2008, or, you know, the freaking great. I mean,
 we're just kind of almost past that, like the government just won't allow it to happen, whether
 that's the right or wrong. So it's not going to be a wonderful year from an overall standpoint.
 The stock market is probably going to suck. So I'm not giving you any stock advice. I'm just telling
 you from business and marketing perspective lean into your differences and take some chances
 in the right ways and try a few different things because there's going to be some big opportunities
 to grow. And then what happens is if you can get a little momentum in a recession and then it comes
 back, boom, you're unstoppable. Yep. So anyway, one of my favorite quotes is that I just said,
 you know, be a little cautious, but you can't be, you can be cautious or you can be creative,
 but you can't be both. So think about that. So we'll see. Really appreciate everyone.
 Appreciate Christina for being on the show, helping us make this one of the top business and
 marketing podcasts in the US. Everybody out there, we appreciate you. I hope everybody has a safe
 and happy new years. You know, to find me, I'm Matt Ryan, offered on all the platforms,
 Instagram, TikTok, for however long it stays, Facebook. You know, to find me DM me,
 I answer just about everyone unless you're just being silly. So you can get ahold of me. You
 know, find us the radcast.com search for all the content. However, 300 episodes are so much value
 on that website. I hope everyone will keep going to it and drawing what they need from it,
 because that's what we're here to do is provide value for Christina Yassi. I'm Ryan offered. We'll
 see you next year on Radcast. To listen or watch full episodes, visit us on the web at the radcast.com
 or follow us on social media at our Instagram account d.rad.cast or at Ryan Allford. Stay radical.