Weekly Marketing and Advertising News, September 17, 2021: The Return Of "Normal Shopping"

 The keg of fireball holds 115 dots. That sounds dangerous. I think a keg full of any form of liquor is probably not a good idea.
 I've already ordered one to be honest. I'm thinking it might increase productivity for the first half of the day, and it goes shit after that said.
 I'm like, how much are you really getting done if your boss is talking to you and he looks like an avid person.
 I'm not probably not listening to him seriously.
 If I get fired, I want it to be by some creature. Or if you fire me, you know, maybe, like, could you be Godzilla or something?
 I've always wanted to get fired by him.
 I've been fired over the phone on a video call as Godzilla.
 If you're listening to the radcast, if it's radical, we cover it.
 Here's your host, Ryan Alford.
 Hey guys, what's up? Welcome to the latest edition of the radcast.
 So weakly advertising and marketing news and who knows what else?
 Join today on September 17, 2021 by my good friend Sean from Joey Joey, Sean, what's up, Sean?
 What's going on? Good to see you. Good to see you. Glad to have you.
 I can't look at you without thinking about Rod Burgundy character.
 I'm like, go looking for the mustache.
 Yeah. I can grow up back pretty quickly.
 Or glue it back on.
 If you're not aware, you can go check mine or Radical Social Channel.
 Sean does acting and writing here at Radical amongst podcasting and just being all around great guy.
 Thank you for that. Yeah, man. I appreciate that.
 You're a good soul. I already know it. Thank you.
 I knew it the day I met you, but now I definitely know it.
 Especially anybody that could wear that Ron Burgundy costume and smile afterwards is.
 Yeah. Yeah. One of our clients, we did a nice little parody and it's quite hilarious.
 Yeah. Well, I don't have high hopes myself.
 So I can laugh after that one.
 The, um, there's been a good week.
 I mean, for the podcast, at least.
 Yeah. We just hit top 25, brother.
 Oh, nice. Spotify congrats.
 Number 24 on the business chart, chart chart.
 I wanted to say a hot list and I said chart.
 Yeah. But they're, uh, they do charting for all the major categories.
 How long have you been doing the podcast for three years?
 That's awesome. The top 25 in business.
 We're top 100 on Apple.
 Okay. Apple has more listeners overall, but Spotify is like close seconds.
 So it's, I mean, I'm getting a little nervous, like people are really listening.
 Can you, can you handle that?
 I don't know. I'm like, just stop doing it.
 No, I'm like thinking more about what we say.
 Yeah. But maybe that's why it's so good.
 It's like, we don't think too much about it.
 Yeah. Um, so yeah, pretty proud of that.
 And I think you know what happened is when Joey Joe and Sean came on and just went through the roof.
 It went through the roof. Yeah.
 It went from 26 to 24.
 No, it's been good, but a good ride.
 And we're like, we've recorded almost 190.
 I think we've released about 175.
 Nice.
 And you're doing them how many times a week?
 Twice a week, twice a week.
 We might increase that. We're getting more and more guests that want to come on.
 Yep. Like they're crawling at the doors to like get in the rad cast.
 And, and what, uh, how do you choose your guests?
 All business and marketing.
 Yes. No. Like, here's the lens.
 You know, we're the rad cast.
 And so if it's radical, we cover it.
 Yep. Now, we're a marketing and business podcast.
 So what has that thread running through it?
 But when you think about it,
 that we're having everything from chief marketing officers for companies,
 which is straight down the center of it.
 To okay, a country music artist like Tyler Rich,
 who's, you know, really up and coming music stars,
 got two or three top hits.
 And talking the mute, both the music and the business of country music.
 Yeah. Like we talk about his story and his background and all that.
 And everybody has a journey.
 And then talking about the business and marketing aspects of whatever they do.
 So it gives us a lot of leeway.
 Because people don't see that.
 They're playing music and touring.
 They don't see what goes on behind scenes.
 Exactly. So we try to keep it interesting.
 Some interest from, you know, entertainment and other things.
 And like we had a Lena Smith on this week.
 We have it. It hasn't released yet.
 She's a producer and writer.
 You know, has had a lot of hits for other people fall out boy.
 Like, well, no names.
 She started her own career.
 She is a entertainer and singer songwriter.
 But she's written and produced songs for like big like K-pop groups and different things like that.
 Yeah, that's always been interesting to me is these like ghost writers who make millions of dollars
 doing other people's music.
 You never hear about them.
 They just make, you know, pennies on the dollar or dollars on the dollar for writing it.
 Yeah. Yeah.
 They call it mail money.
 Yeah. Yeah.
 Because it's all good. So it's been good.
 Yeah, we had, and this week we had Andy Murphy.
 His, his episode released.
 He's a renowned mental coach.
 A lot more than that.
 But like he literally uses some very tried and true principles for training people from like within.
 Like they're ego like within like the neuro science of training.
 It's really fascinating.
 And how do you, how do you become qualified to teach them?
 He got like really like, I guess like certified through like it's an established like training system.
 Yeah. And then he's been doing it with like celebrities and large CEOs and you know just built a reputation.
 They're like shit works.
 I wonder how, how the personal life of those mentors are.
 You know, like they're teaching everyone else how to be successful within themselves.
 I asked him that very question.
 Yes.
 Yeah.
 He's like raging every, every night.
 You know, people like that usually think they're always right about everything.
 Yeah. Well, he's not that way.
 Yeah. He is very, and we're going to do some work together on a mastermind that's going to be like mindset and marketing.
 Yeah.
 That part I'm going to teach the marketing.
 More details on that.
 Thank you for keying it up.
 Yeah. But I get a percentage of the problem you do.
 You've usually used her.
 I'm marketing your marketing company.
 Thank you very much. Thank you.
 Speaking of that, we're going to be releasing a couple of parodies that we've done for the agency social media here.
 They're hilarious.
 The behind the scenes of what a marketing meeting may or may not look like.
 Oh, yeah.
 Those ones.
 The clients that you may or may not want.
 Yeah. Not all clients are good clients.
 Yes.
 Yes. Quite funny.
 There's a lot of material there.
 I don't know why I think of that too.
 Yeah.
 Sniffing out the rat.
 Yeah.
 We smell like a rat.
 It's good. It's good.
 We do have some key and really important social holidays.
 We've been since become a mainstay.
 We are marketing.
 There's a lot of marketing holidays of importance.
 There is a really important one if Nick hadn't moved them away from it to where they were.
 Now they're back.
 Tomorrow, Nick is...
 You're fired.
 From the scrolling.
 I need you to produce the show, but you can no longer scroll.
 Tomorrow.
 Why don't you fire right now?
 Fire Nick from scrolling day.
 Oh, the rat gas.
 But in all seriousness, this is a serious holiday.
 The 19th, which is Sunday, is an international talk like a pirate day.
 It's serious stuff.
 Yeah.
 I'm waiting for the first person to go at it.
 Are you going to do it or am I?
 I mean, I can't...
 Yeah.
 That's it.
 You have to speak like that for the entire day.
 Yeah.
 We're going to go to the park.
 Shout out to my friend Todd Willis.
 He actually makes a living doing pirate reenactments in Virginia Beach.
 He's been doing it for like 20 years now.
 I've never seen him not dress like a pirate.
 I'm serious.
 He's a company there.
 Is this a well-paying gig?
 I think he's doing all right.
 He's got kids.
 He's got kids.
 He's doing better than me.
 We need one can have kids.
 I mean, you're doing all right.
 That's true.
 I can speak from experience.
 It's probably that's very true.
 Yeah.
 Times when it wasn't all right.
 Yeah.
 Thank you.
 The crowd agrees.
 And not to be left out on Tuesday is International Day of Peace.
 I mean, that's a little more serious.
 Yeah.
 We want peace in the world and we're all five for it.
 Just sucks it's only once a year.
 It's the problem.
 Yeah.
 I wonder if everyone agrees on that one.
 Yeah, does everyone agree that it's the only day of year that we have peace?
 That's when Afghanistan will probably go to shit.
 Who knows what?
 On the 21st.
 Just to mock us.
 International pay of peace, no way.
 International violence day.
 And then the same day, which is hard to share a day with international day of peace.
 But if there's one that could possibly do it, it's miniature golf day.
 That just shows you how important international peace days.
 They decided they're going to go ahead and do it on the same day.
 Yeah.
 We got space.
 We know it's a farce it is to actually keep the peace.
 We're just going to put it here.
 I mean, but if I, you know, are you going to get a miniature golf?
 So I haven't seen any miniature golf place since I was a kid.
 Well, Frankie's fun park here in Greenville.
 Okay.
 Go carts and lots of expensive video games that my kids like to play for tickets.
 And that we spend three hours deciding when they want afterwards.
 Yep.
 You know, I'm not at all.
 You don't sound like a fan.
 I don't begrudge it at all.
 Yeah.
 They have a miniature golf.
 Yeah.
 Like growing up at the beach, that was everyone played miniature golf.
 They still do.
 Yeah.
 But I regularly like to that clown space into the windmill.
 Yep.
 Great way to take out your aggression.
 You see the clowns face.
 And you see like that kid that's been going a little slow.
 And you kind of want to scare him in the head.
 Or head through the clowns face.
 Yeah.
 You know, just in the back.
 Maybe not the head.
 Or physically hurt the kids.
 Yeah, exactly.
 Thank you.
 So yeah, so important holidays.
 You know, an international day of peace is how it is.
 It's maybe more important than talk like a pirate day or a miniature golf day.
 But I would say so.
 But look at the radcast.
 We want you to be aware so that these holidays don't sneak up on you on your marketing calendar.
 Yeah, you don't want to get approached by someone talking like a pirate and think you're being attacked.
 Yeah.
 Arr.
 Yeah.
 Give me all your money.
 Yeah, exactly.
 Yeah.
 I was just kidding.
 Yeah.
 We wouldn't want that.
 No.
 The moving on.
 We've got some really.
 We got some fun holiday, not holiday, but key news today.
 First of all, this one excited me.
 I hit the radar.
 And you know, there's kegs for beer, right?
 We have one here at the office.
 And there's also kegs for other things.
 They've come out with a fire keg for fireball.
 The keg of fireball holds 115 shots of fireball.
 That sounds dangerous.
 Yes.
 I think a keg full of any form of liquor is probably not a good idea.
 Probably not.
 But I've already ordered one for the office.
 We're called radical.
 We're going to have a fireball keg.
 Yeah.
 I'm thinking it might increase productivity for the first half of the day.
 And it goes shit after that.
 It's like, you know, everybody gets a buzz.
 They're like charged up.
 The ideas are flowing.
 Yeah.
 And then they get sleepy and sloppy.
 And you've got good insurance here, right?
 Yeah.
 It's pretty good.
 Yeah.
 You should be all right then.
 Thanks, though.
 I think we paid our policy last month.
 Yeah.
 I think we should have.
 Yeah.
 But, you know, you never know.
 Is, are you a fireball fan?
 You know what?
 I can take maybe one.
 It's like one of those drinks.
 You have one or two.
 And then it's two.
 You don't want five.
 No.
 That's a fireball.
 No.
 But you might, but you might have a problem.
 Be a terrible hangout.
 Yeah.
 It's like when I was younger, I had Southern comfort.
 I would drink like a bottle of Southern comfort.
 Now I can't even smell it.
 Ugh.
 I'm smelling it when you talked about it right there.
 Yeah.
 And here's the thing.
 On the line of the fireball gold slugger came out when I was in college.
 The gold flakes.
 Yep.
 Yep.
 Super thick.
 Oh, we thought it was a wonderful host.
 Gold slugger and sprite.
 It's terrible.
 We're staying over.
 I've ever had in my life.
 I was like 22.
 Is it around anymore?
 I think so.
 I don't know.
 Maybe not.
 Anyone out there let us know.
 And what are the gold flakes actually made of?
 I think it's real gold.
 Real gold.
 Yeah.
 Yeah.
 It's full gold.
 Yeah.
 And it's full gold for those that drink it.
 Yeah.
 They're actually drinking liquor and just shards of metal.
 Yes.
 Then that might be what happened to my inside.
 Because the next day, it was not pretty.
 Not good.
 It was not gold either.
 Honestly, it doesn't go in gold.
 It didn't come out that way.
 There's probably still some of it left in your body.
 I'm pretty sure there is.
 Yeah.
 That's why I, uh, my weight's never kind of going back down like that.
 That gold sits on you.
 That's the excuse.
 Right.
 Yeah.
 I didn't put on freshman 15.
 I put on freshman gold slugger.
 That's what it was.
 That's what it was.
 That's why you had that beautiful complexion.
 Yeah.
 You're always like slightly tan.
 Exactly.
 It's gold.
 I know.
 Don't give it away.
 Okay.
 It's, uh, I don't know.
 Hey, gold slugger might not be out.
 I am going to look forward next time.
 Uh, what would Nick next time we stock the liquor cabinet, we need some gold slugger.
 Hey, this is cool.
 The rolling stone who updates, you know, every like 15, 20 years updates.
 They're top 500 greatest songs of all time updated their list.
 Here includes some, some recent ones.
 I'll start with number 500 because it was my most relatable and actually a song I like,
 which was Kanye West was stronger.
 Is that a surprise that it's even on the list or a surprise that it's that high?
 To me, it's, uh, some surprise.
 It's that high, but it's, are you excited?
 You know, when you're someone like Kanye West, do you get excited that your top 500?
 That seems like a lot of song.
 I know there's obviously a lot of music out there.
 Yes.
 But to say, hey, I'm top 500.
 I wouldn't want to be number 500.
 Yeah.
 You can't brag about that.
 I might maybe in the top, it even feels like 330.
 Okay.
 I mean, you can say I'm one of the top five.
 I have one of the top 500 songs all time.
 Yeah.
 And I guess Kanye can still say it.
 You might look, being in the industry, they might realize better than we do how many true
 songs they are.
 They might be thrilled.
 I think they're probably thrilled.
 But yeah, I could see Kanye going.
 But there were 500.
 Yeah.
 I'm top 10 only.
 Yeah.
 Top 10 only.
 Yeah.
 Speaking of which, we're going to go down the top 10 and, um, and building to number one.
 Number 10 on the list, which was my jam in the day, is outcast with Haya.
 That was that in their song Roses.
 Oh, yeah.
 It was my top favorite song.
 I know.
 Yeah.
 Was it not that?
 I was thinking of something else.
 You're thinking of Shaggy.
 Shaggy.
 That didn't do it song.
 Yeah.
 That's what it was.
 Number nine Fleetwood Backdreams.
 Okay.
 Okay.
 I get it.
 I'm hearing it.
 Number eight, Missy Elliott.
 Get your freak on.
 Congratulations.
 Also, what happened to you?
 Yeah.
 I know.
 I know where they go.
 And, uh, and then just classic song.
 Yeah.
 Like where did Missy Elliott go?
 Yeah.
 He's kind of falling off the radar.
 What happened?
 It was great.
 Yeah.
 But, and that was a good song.
 A little surprise was top 10, but, you know, they're mixing it around.
 I like that they have a lot of diversity on here and that they've kind of gotten with it,
 you know, the program.
 Yeah.
 I'm also going to say, you know, you can't really trust any, any of these lists anymore
 because there's also so many different messages behind them.
 Yes.
 Yeah.
 That's very number seven.
 The Beatles, Strawberry Fields Forever.
 Okay.
 Classic song.
 Get it.
 I get it.
 Number six.
 One of my all-time favorites.
 Marvin Gaye.
 What's going on?
 Yeah.
 Okay.
 I love that.
 Don't like my thinking, but I like it.
 Number five, Nirvana.
 Smells like teen spirit.
 I'm just going to throw this out there.
 I feel like it's a man in his late 60s, early 70s and maybe his like 20 year old nephew
 that made the list together.
 Yes.
 I don't know how you can go from Marvin Gaye to then Nirvana and then to public enemy.
 Yeah.
 Number four, Bob Dylan, like a rolling stone.
 Yeah.
 Okay.
 I get it.
 Sam Cook.
 Number three.
 A change is going to come.
 Yes.
 I'm nodding.
 I'm hearing it.
 And number two.
 Back to your statement.
 Public enemy.
 Fight the power.
 Yes.
 Yeah.
 That surprised you.
 Yeah.
 Yeah.
 This is a weird list.
 It's all over the place.
 Yeah.
 Well, it's definitely not John or they're just saying greatest songs of all time.
 Yeah.
 I like public enemy.
 I like fight the power.
 Cool.
 It was revolutionary if you call it in this day.
 I don't know if it's number two greatest song of all time.
 But if you're going to, you know, what about like Biggie Smalls?
 Yeah.
 Or NWA or two Pock or, you know, that would be more of my camp as well if some of these
 are going to be on here.
 Yeah.
 Beastie boys.
 Beastie boys.
 Beastie boys should be in the top 10.
 Yes.
 All right.
 I mean, you know, number one.
 Don't really have a problem with this either.
 I mean, I read the Frank one.
 Respect.
 Okay.
 Okay.
 Five easily.
 So if I, if I kind of nod that you're in the top five, wherever you fall, fine.
 Yeah.
 But you head scratchers.
 Yeah.
 There's a few in there.
 You in there.
 You think coming to mine.
 I mean, you know, where's Millie Vanilli?
 I mean, right?
 Come on.
 You know, blaming on the rain.
 Yeah.
 Is this, uh, I mean, he's like, you know, just because they blips thing the whole thing.
 Does it mean they shouldn't have made it?
 Come on.
 The song was made.
 Yeah.
 And we'll see Hammer.
 Yeah.
 Hammer don't hurt him.
 Nope.
 It's like this isn't based on like record sales or anything like that.
 Is it?
 I think it's a subjective personal opinion of someone and music is so subjective.
 How are you ever going to like agree on that list?
 I mean, we're the rolling stones in this.
 Yeah.
 Where's Queen?
 Right?
 Yeah.
 Come on.
 Yeah.
 Yeah.
 Come on.
 Then Lizzie.
 Michael Jackson.
 Michael Jackson.
 May you.
 Yes.
 I mean, may I.
 You ever heard of him?
 Like, how is it?
 How are there not some songs on here?
 They have legal issues behind that.
 I think so.
 Yeah.
 They might.
 Might be very subjective.
 Five hundred.
 But it's hey, it's Rolex stone.
 They can do what they want.
 Yes, they can.
 Moving on.
 So.
 Some of the least shocking news in marketing right now.
 People are actually moving back to, uh, doing what they did before the pandemic.
 Like buying things in stores.
 Yeah.
 And visiting the grocery store and, you know, trying to act normal.
 Yeah.
 It's almost like, uh, human beings usually do the same things over and over again.
 Oh, yeah.
 Creatures of habit as they call it.
 Have you gone, have you had things that you do or that you did before the pandemic that
 you are back to doing that you stopped for a while?
 You know what?
 I actually didn't really stop doing what I usually do throughout the whole pandemic.
 I didn't want it to affect like my daily life.
 I didn't want to fall into that mindset of don't go into stores, be scared of people.
 You know, I tried to maintain normalcy a whole lot of time for me.
 So yeah.
 And I mean, South Carolina too, it kind of stayed open the most part.
 I was in a life of the first nine, 10 months of the pandemic where everything shut down.
 We're literally no one.
 People were afraid to go outside.
 Yeah.
 So the contrast of that in here has been, and you know what's interesting about that.
 Like I'm not to get political, but everywhere has had issues.
 Yeah.
 They've had spikes.
 They've had ups and downs.
 And maybe the date is out there, but from what I can tell and not even getting into
 the vaccinated, unvaccinated story.
 But just even before that, I don't feel like it was any worse in South Carolina than it
 was in California.
 No.
 And we didn't lock everybody down and it scared the shit out of it.
 Like we definitely put mass on, we some businesses did stay home, work from home, all that
 kind of stuff.
 But we didn't like completely shut the world down.
 And yes, we had spikes, but so did California at different times, so you could play the
 political game.
 Look, you're spiking right now because you didn't close down.
 And then two months later, California's spiking with everybody at home.
 And so like, I don't know.
 It seems like you kind of had to live your life a little.
 Yeah.
 And just be conscientious.
 No, exactly.
 Exactly.
 And I mean, I came here.
 I was only supposed to be here for a couple of weeks.
 And I loved the mindset that people had here of, you know, you got to live your life.
 Yeah.
 And that's why I stayed.
 Yeah.
 Hey, we're glad you stayed.
 I appreciate it.
 Um, the, uh, this is interesting.
 I'm going to skip one of the planned articles and go straight to, uh, co-working in the
 metaverse.
 So basically, um, there's an article out and we'll give them, we'll give them credits
 as digit day.
 They're great.
 You need to check them out.
 Digitate.com.
 Got all the latest digital marketing news.
 But, uh, basically, you know, there's a lot of burnout from getting on the Zoom and
 or WebX or video calls in general.
 So, uh, basically when they display, there's, there's companies, I'm going to take this
 a couple of different ways.
 There's companies now that are showing you co-working and having video calls, but it's
 like your avatar.
 Okay.
 Like you're in the metaverse, like it's, uh, you're at work, but it's all characters.
 If you've ever seen or watched something like, uh, Roblox or something like that or
 even any of the other games, like when you're literally, like, here's our metaverse office,
 but you're home and it's your avatar.
 And so you're co-working in the, as an avatar at home.
 And so it's, they're having fun with it.
 Totally having fun with it.
 Which is pretty, I mean, that's pretty cool.
 Because if you're tired of like getting on Zoom and being in a call with physical people
 being seen, if everybody's like an avatar or of themselves, like a character, like in
 a video game.
 Yeah.
 And you're talking and doing things.
 It's maybe less fatigue.
 Yeah.
 Yeah.
 I think that could be an outcome.
 It's also like how much are you really getting done if your boss is talking to you and he
 looks like an avatar.
 I'm not probably not listening to him seriously.
 I'm going to get my avatar done and test this.
 Yeah.
 You know, if I get fired, I want it to be by some creature.
 We do remote work on Mondays and Fridays and we're going to start doing our team meetings
 on Mondays, even to everybody's remote.
 But I'm going to maybe set this up as, uh, as an avid, we're all going to be avatars.
 Just make sure we don't get burnt out or if you fire me, look, you know, maybe like
 could you be Godzilla or something?
 I've always wanted to get fired by Godzilla.
 I'm a fire you are over the phone on a video call as God's, God's, and could you make
 yourself like something really small and a little, yeah, yeah, so that I really feel
 powerful doing that.
 Yeah.
 No, definitely.
 Make sure it's your small avatar that day.
 Yeah, my, my, my boy avatar, your boy, you're like a little boy, 13 year old me, yeah,
 eating you.
 You'll never do anything with your life, like hitting the button.
 I'm going to have a button on my thing that's like, you know, eat employee when you look
 at, hey, Sean, we're going to have to let you go over there, stop on me.
 Yeah.
 That would be like a weird way of like hanging up, like, okay, like how do you fire
 you?
 He ate me.
 Yeah.
 We're moving.
 We laugh.
 Yeah.
 It doesn't feel like we're kind of moving in that direction.
 Like everything's going to be, we're going to be at home working and we're going to have
 goggles on like Oculus Rift or, you know, any other AR and we're going to be doing our
 work, but kind of within the matrix, yeah, I mean, if humanity's going to fall apart,
 we might as well have fun with it.
 Yeah.
 You know, so it's all crumbling.
 Yeah, we'll see where it goes.
 So in some serious B2B news, MailChimp was purchased by Intuit this week for $12 billion.
 We use MailChimp.
 Pretty good.
 I like, I like good emails platform.
 We expand it into more than that, CRM and other things, but, well, B with a billion
 by Intuit.
 Intuit's like QuickBooks, probably they're most known products.
 They have other products, but.
 So how do you make a purchase like that knowing that you're going to, or you hope that
 you're going to make that money back?
 Like how can you project that far into the future and say, yeah, $12 billion, that sounds
 like a good idea.
 Well, you look at the revenue today.
 So like, I don't know MailChimp's exact revenue.
 I didn't see that in the numbers, but let's say they're selling a billion dollars worth
 of stuff and they're making 25% margin.
 They're making $250 million.
 I'm hype.
 Yeah, just making it up.
 You can tie that out over 10 years.
 And so you look at that combined with the overarching ability for Intuit now to package
 a group of services that they might get sell for more, or it improves, or escalates
 the value of their brand that they ever want to sell to someone larger.
 Okay.
 So there's, there's brand aspects, then there's revenue from the company.
 So do businesses like, do they package themselves with like with other brands like that in hopes
 of probably selling themselves in the next three or four years after that?
 Sometimes it just depends.
 But like, because you think about Facebook bought Instagram in like 2012 or 13 somewhere
 in there, maybe a little later than that.
 But for like $2 or $3 billion, which sounded at the time like, holy shit, what are they
 doing?
 Yeah.
 Well, Instagram was barely starting to sell ads or was it doing it very good?
 And Facebook was like, these guys are starting to kick our ass with photos and being a little
 more simple, better user interface.
 And they saw the opportunity with ad sales.
 And they've made like profit, probably 200, I mean, I'm not 100, 200 times what they
 paid for the company.
 Yeah.
 So sometimes you see something they're doing really well that you think you could approve
 to do better.
 Like Facebook saw them said, oh, we could sell our ads on that platform, make it better
 and make the money back.
 Or then sometimes you see that, you know, maybe they're not maximizing revenue and you could
 help do that.
 Or by adding their services to what you do, you can then charge more for your total services.
 So be a lot of things.
 So you see opportunity there to change it a little bit.
 Yeah.
 And sometimes it's like, I don't think in this case per se, but I'm not CEO driven like,
 you know, the big getting bigger, they can do it.
 But there's usually so complex.
 These types of purchases, the companies are so large, so many players like to make it
 happen.
 Yeah.
 Like $12 billion, it sounds like an insane amount of money to buy Mailchimp.
 It is, but they have a lot, they have a pretty established business and they're kind of
 the platform for small business firm.
 There's a lot of small business spinning, you know, 30 to $60 a month on email.
 Now it just went up to 90 dollars.
 Yeah.
 And better news for consumers.
 This is not good.
 Yeah.
 So we'll see, we'll see what happens.
 So Walmart's going to be launching an autonomous delivery service with Ford and Argo AI.
 So they're going to be doing more delivery services from their store, leveraging working
 with Ford and a company that does AI, which is more of the technology platform behind
 it.
 But you've got, you've got the ability, so they had a couple of different things going
 on here.
 Obviously Walmart delivers their goods and services, but they're going to be using some of their
 infrastructure to help with delivering Ford's because what's happening is people are buying
 more and more cars online.
 Yeah.
 We'd like delivering literally forage to people's houses.
 They're going to have that going on along with some kind of integration with using Ford
 cars in the Walmart delivery, I don't know, mechanism.
 So now they're both collaborating on multiple fronts.
 Yeah.
 So we'll see where this is going.
 It's going to be interesting with retail where or cars we talked about this last week
 or a couple of weeks ago, like get all these dealerships selling cars and people are buying
 more and more new cars online, like what happens to dealers?
 Exactly.
 And does that lower the prices on the cars?
 Maybe.
 You don't have the people they undercarriage to upgrade anymore.
 That clear code specials, you know, 695 on the invoice, you're like, I might not pay
 that if you delivered.
 Yeah.
 And when you go to these dealerships, you don't know how screwed you're getting either.
 Like that's my biggest problem when you're buying a car is like, you just, when you're
 there, you just know you're getting screwed, but you don't know how, you know, buying it
 online, you just bypass all of that BS.
 Well, that's their hope, but they're just going to, you're going to know now how you're
 getting screwed.
 Yeah.
 You're like, here's going to be another price no matter what you say.
 No matter what you say, there'll be no more haggling.
 Yeah.
 So everyone's going to be able to clone their voice in the future.
 So you know how we have like voice assistance and all these things, but in the future, you're
 going to be able to clone your voice.
 This sounds like a great idea on paper, a terrible idea in practice.
 Terrible idea, because then people can take that and yeah, they call people.
 They phone calls.
 Yeah.
 They phone calls.
 You're going to be back.
 You remember the jerky boys or jerky boys?
 The jerky boys.
 They think it's jerky boys.
 Something with a prank call people.
 They pretend to be someone and go, you know, Johnny's down there selling drugs on the
 corner and I call a friend's mom.
 Oh, yeah.
 You know, this is, this is Betty Ann Down Street, you know, like pretending like knowing the
 name of a neighbor.
 Yeah.
 We actually did this.
 They used to do this on Z100.
 Yeah.
 You know the radio station?
 Oh, yeah.
 Yeah.
 And every morning Elvis Durand would do that.
 Yeah.
 And now someone could do it with your voice.
 That's scary.
 I mean, think about how easy it is for people like the older generation that gets scammed
 by the emails from like those people like in Africa who were like stuck here.
 I need 50 grand.
 But they're going to call is like their daughters.
 Like they're going to get a hold of their daughters like voice track or something and call
 and say, mom, send money.
 Yeah.
 Now you got 10 minutes.
 Yeah.
 Well, you have like deep fakes online now like videos.
 Yeah.
 You know, like cannaries robbing the gas station or something like that.
 It looked pretty real.
 I know.
 It's scary.
 It's scary.
 Now you're going to have voice fakes.
 Yeah.
 You know, I think it's time the government steps in and maybe goes, hey, this is legal.
 Well, we'll see.
 They might.
 But I think, you know, at first it's like, oh, that'd be great.
 That'd be funny.
 I can.
 No.
 No.
 You have something to hurry.
 Yeah.
 It's funny until someone steals your voice.
 Yes.
 That's something good with it.
 Yeah.
 I don't know what that is.
 Apologize this for you.
 Makes it.
 Could you, you know, give the apologies to everyone I've offended over the years.
 Exactly.
 Here's a list of a thousand people.
 Can you call them and just let them know I'm deeply sorry if everything I've done.
 We're automating everything.
 Yeah.
 Hey, mom, dad.
 I love you.
 It's a voice assistant that's going to be your own voice to do tasks for you, you know.
 There you go.
 Maybe that's maybe that's what the people who invented this thought.
 Yeah.
 We're here to help people.
 We're here to help.
 Build the criminals, get a hold of them.
 Yeah, exactly.
 Last but not least, Polaroid now.
 And now plus coming out instant camera.
 So you know, Polaroid camera.
 Yeah.
 And when I hear Polaroid, I go, I didn't take any Polaroid or anything.
 I think there was a flex show.
 It's like, did you know it was a flex lives with JV Chase?
 Okay.
 The pastor goes, you have you, you've sent, right?
 He's like, I've sent.
 I didn't take any Polaroid 30.
 It's like no proof, but it happened.
 But yeah, so Polaroid cameras are back in style.
 Now they're like mixed with your smartphone, but you still get that instant film.
 So they've got a new version with an updated lens and everything.
 It's kind of cool.
 I think I get one from the office.
 Yeah.
 No, I love Polaroid.
 I think that company has done a very good job in becoming progressive because they could have won a style long time.
 Yeah.
 They got close.
 Like Kodak.
 Yeah.
 But now it's cool.
 Yeah.
 Shooting on film is cool again.
 Yeah.
 Polaroid.
 I think I could take Polaroid like having like his wall bar or something.
 Yeah.
 Yeah.
 Like when people come in and like, hopefully they'll be abused.
 The fireball keg.
 Yeah.
 The fireball keg.
 Take a Polaroid to keg stands.
 Yeah.
 If you do three fireball shots, you have to take a Polaroid.
 Imagine if fireball keg stands.
 Whoa.
 Someone would die.
 Yeah.
 That's good.
 That's what a stomach pump looks like.
 Yeah.
 That makes a goal-shogger pump.
 Yeah.
 Yeah.
 I'm diggin' Polaroid.
 I like the instantaneous having a physical picture.
 Mm-hmm.
 You know?
 No.
 I mean, even like for me, shooting my sketches and projects, I love shooting on VHS cameras.
 Still.
 Because it's just, it adds like just a different graininess to it.
 I think things are just so clean now.
 Like the 4K TVs.
 You don't even feel like you're watching a show.
 You feel like it's happening in your room.
 I don't like that.
 I like the difference of like, oh, this is a movie.
 This is a picture.
 This isn't like a real super clean experience that I'm going through right now.
 Yeah.
 I like the physical.
 Hey.
 Everything's gone digital, but there's stuff in there.
 All this metaverse stuff.
 But I don't know.
 Even the cancer like in the Polaroid stuff.
 Well, because you can't delete a Polaroid.
 Well, like that's the cool thing is like, got a lighter.
 I guess you could physically light it on fire.
 Yes.
 The delete button.
 Yeah.
 But you have to be purposeful on what you're, what you're taking.
 I agree.
 So you think about it a little bit more.
 Because now the problem is you take like 27 shots with your iPhone.
 Yeah.
 You can.
 Yeah.
 And it's digital and you find the best one.
 They delete it.
 Yeah, exactly.
 Or you don't.
 They clog up your memory.
 Yeah.
 Now I just sound like a like an old angry man.
 You do so.
 I am old.
 You are.
 Are you?
 But I am an old angry.
 Yeah.
 That derzy old angry man coming on.
 Yeah.
 Anything on the horizon with Joey Joe and Sean or just Sean.
 Just Sean.
 Yeah.
 Joey Joe and Sean were supposed to be performing on Saturday at the
 Greer Arts Theatre.
 Okay.
 We have a sketch show that's lined up.
 It's out.
 There was a little bit of doubt in that.
 Yeah.
 Well, it's supposed to be at their outside theater.
 Yeah.
 But it's supposed to rain.
 So they're trying to figure out whether or not we're going to hold it on Saturday.
 We got a couple new sketches coming out.
 We're still working on the live performance center stage performance live show.
 And then I have two movies in pre-production right now.
 Nice.
 Yeah.
 That we're moving forward.
 That's great.
 Which is exciting.
 Congrats.
 As long as you don't leave and stop writing for us, I'm very happy for you.
 Yeah.
 We'll just talk to my investors and block the investments and I'll stay here forever.
 I like it.
 Yeah.
 Cool, man.
 Appreciate you being on today.
 You know where to find us.
 We're at theradcast.com.
 Search for all our content.
 Search for Polaroids.
 There might be some good ones out there.
 Yeah.
 Sean Polaroids.
 Don't look that up.
 Don't look that up.
 Don't look that up.
 Don't Google that.
 Don't.
 You know where to find me.
 I'm at Ryanoffer on all the platforms.
 Joey doing Sean on Instagram.
 TikTok.
 YouTube.
 We'll see you next time.
 Theradcast.