Weekly News Update 2.12.21: Valentine's Day Weekend, Experiential Marketing, and The Shoe Surgeon Creates Hot Sneakers with Chips Ahoy

 You're listening to the latest Radcast news update.
 Here's Ryan and Riley.
 Hey guys.
 What's up?
 Welcome to the latest edition of the Radcast.
 It's Friday, February 12th, 2021, and it's Valentine's weekend, Riley Clark.
 Yes, it is.
 Are you excited?
 I'm excited about it.
 Hey, roses are red.
 Violets are blue.
 No, we're nowhere else.
 I'd rather be than sitting here with you.
 Oh, that's awesome.
 That's so sweet.
 I just made that up.
 I was just like, it's just like, that might be the nicest thing I've ever done for someone.
 I don't think I've ever made a poem up right in here.
 Yeah, that's good.
 That's good.
 No, that's super good.
 That's impressive.
 No, it is Valentine's Day weekend.
 Do you have any special plans with Nicole?
 Yeah, we have about four boys and we're going to love all of you.
 We have a blended family and every other weekend, we either have Nash who never goes anywhere.
 He's our together son and the other boys are our other halves and it's a weekend.
 We have all of them and so we, you know, I'm going to try to surprise her with something
 tomorrow.
 Oh, that's sweet.
 But it's going to not going to be, you know, and we agreed.
 We've done a couple of the things here recently.
 So yeah, and we're going to Vegas in April and we have the Mexico trip with the boys.
 So we've got a few things kind of coming that are, you know, going to celebrate each other.
 Right, right, right.
 You know, it's a, what's your feeling on the Valentine, I mean, you're a woman and obviously,
 yeah.
 Thanks.
 Yes, I am.
 Quite clearly.
 But are you a, but not all women are Valentine's Eve?
 I mean, not every, most of them like it.
 Yeah, I mean, like, but I'm more romantic, like, I mean, so, you know, my boyfriend, I
 like, we have plans, but like we were also in a distance relationship.
 So like we have, we have like this virtual long distance date we're doing and it's like
 this thing that he found actually and it's like specifically targeted for people in
 long distance relationships, which is actually really cool.
 Um, but it's like this date and you like go explore like different things and it's, it's
 interesting.
 So we're going to be doing that.
 But yeah, but I mean, I love, I mean, I think the sentiment behind Valentine's day is
 just like a beautiful thing and, um, I just, I like, I like the sentimental holidays,
 you know?
 Yeah.
 Yeah.
 I've always enjoyed good Valentine's Day.
 I like doing surprises.
 Right, right, right.
 I think I've done more of my surprises for Nicole have been on Valentine's Day, not always
 just flowers or something.
 I don't know.
 I mean, and I'm not a huge like, you know, jump out and scary as a person, you know, try
 to be sweeter surprises, you know, right?
 So yeah, but, uh, it feels like love is in the air.
 Absolutely.
 I mean, I think, especially, you know, speaking of love being in the air would love to say,
 you know, we love you to all of our listeners, you know, not even to be cliche about it,
 but genuinely like we talked about this this week and just looking at our heat map of
 where everyone is in the world that's listening and it's awesome to just see everyone engage
 in just the, just where everyone is.
 It's really nice.
 And we just want to say hello to everyone across the world, literally, I mean, we have people
 in Cairo, Egypt listening, people in Sydney, Australia, um, in South America all over the,
 all over Europe and all over the United States.
 We're just thankful for you guys and, um, yeah.
 Yeah.
 Riley, you showed me this, the heat map from our, uh, analytics, I was like, holy cow.
 We are a international podcast now.
 We are.
 Very clearly.
 Yeah.
 Very, very clearly.
 It's like the heat on like 15 cities, like worldwide, none of them are exactly near each
 other.
 Right.
 Exactly.
 It's cool.
 Hey, if you're listening, we appreciate you wherever you are.
 Absolutely.
 However you're listening.
 Absolutely.
 Yeah.
 What's, uh, what's something that's happening, uh, broadcast or wise or radical wise, it's
 coming up for you on, on, uh, well, I've enjoyed the Super Bowl.
 We did part one of the Super Bowl.
 If you haven't listened to that, you know, talking about the impact of ads as a whole, not
 only was Super Bowl, but because it was such an ad advertisement experience that, and,
 in time of year and, and moment in time where everyone's kind of glued to it is a good
 time to talk about the impact, how it's, you know, how we think ads impact us and our
 feelings on the Super Bowl, you know, our general reviews, our likes and things like
 that.
 And then next week, uh, we've got Tyler coming back from neuro insight to talk about
 what the real neuro, uh, responses were to the ads.
 Absolutely.
 Put the brain pads on people.
 I mean, it is high tech.
 Oh, yeah.
 And it's cool.
 If you haven't listened to that episode yet that came out this Tuesday, definitely take
 a listen because they really get you all, you know, as you mic Josh and Tyler and just
 really dissected kind of obviously the ads and then next week just giving all the data.
 So that's going to be an incredible episode really looking forward to that.
 And then our Tuesday episode release, though, is going to be with Michael Lobe.
 And I'm really excited about that episode.
 You all had a great conversation.
 And again, that one will come out Tuesday at 7 a.m. and that's kind of a podcast stuff.
 Obviously our merch, go ahead.
 We're all wearing our merch today.
 We're really rocking it.
 We need to plan it.
 But I'm like, you know, got so many options now, like seriously, the, I love our options
 and the sweatshirts are so cozy.
 We have champion sweatshirts guys.
 So definitely, definitely go purchase one of those for sure.
 The things are good or radical, you know, we've had a busy week.
 We've got a lot of new clients kind of either coming in or getting it various stages.
 So that's been good.
 We're working on a lot of websites, a lot of, we got an experiential project, like it's
 kind of all over the map, but they're fun and exciting and have a pretty cool company
 that we're going to look at tomorrow that does like steel and copper.
 Like they make like hoods and things for kitchens and staircases, like really cool potential
 client and to be named, but excited to go, we're going to go explore the quote unquote
 factory.
 Cool, cool, cool.
 Get a feel for them and you think about ways we could bring their story to life.
 So cool.
 Kind of pumped about that.
 Yeah.
 I do have a weekly wine tip.
 I think I'm going to start with this.
 Oh, yes.
 Yes.
 It's Valentine's weekend.
 This is so appropriate.
 Let's like, let me think here.
 If it was like a chocolate covered strawberry thing, what would you, what would you pair it
 with?
 Well, I do want to say this.
 So I used to do a segment called secret wine tasting.
 So if you followed any of my content, even here at Radical, we did like this little thing
 where we'd shoot it in a random place.
 And I would taste a wine and talk about it.
 It was part of my content and kind of got away from it as we've gotten busy here.
 You've got to have to pick and choose.
 And so the podcast is kind of taking the forefront.
 So we might get back to a secret wine tasting right there.
 But I do have collected wine for like 20 years.
 I do not claim to be a connoisseur, though I know in like wine.
 And so I try to keep it like approachable.
 I'm not like, oh, it toyed me like, you know, right, right, right.
 I've been known to stir a glass or two, you know, to really get the scent out of it.
 And you know, one of our best buds now these days is Austin Hope who's been coming on our
 podcast.
 So I won't, you know, I plugged Austin and, you know, on another sooner or later, he will
 be in the tip.
 But for this, for you, we talked a little bit about this and you didn't tell me exactly
 what you were going to name.
 But that's a perfect Valentine's type of dessert, you know, chocolate covered strawberry,
 sensual.
 You know, it's what you think with Valentine's like feeding each other, holding it over
 you know.
 Right.
 But here's the deal.
 If you've ever had the prisoner wine, it was made originally by a guy named Warren Swift.
 And it's now owned by the prisoner wine company.
 He sold it.
 Okay.
 But he still is super popular.
 If you're a wine drink, you're probably not in your head right now.
 You've heard of the prisoner.
 He makes probably eight to 10 of his own bottles.
 Somebody's listening and going, he makes 14.
 Sorry.
 It's somewhere in there.
 He makes a number of bottles.
 But then, but the bigger point is there's probably five or six that are really popular.
 This one's kind of under the radar.
 It's called abstract.
 It's a grinoche, a petite sara and a sara.
 It's a blend, super rich, which all of orange, orange with wine are super rich and in approachable.
 They're kind of a mouthful, but they're delicious.
 And it's, when I was thinking like strawberries and chocolate can go red wine and chocolate
 are kind of like, you know, perfect matches.
 But the strawberry and some of the flavors you get with the abstract, you almost get
 like a blueberry strawberry in there.
 And so abstract by orange with, it's not completely outrageous.
 I know depending on where your, your budget levels are, you probably can find it from $25
 to $40.
 There's so much a difference, there's such a difference in markup with wine.
 Right.
 It depends on where you shop.
 You got to know where to shop.
 Maybe we'll do a tip on that.
 Ooh, that would be a, that would be a good thing to do.
 I can tell you where to get the best deals.
 But yeah, there is your wine tip of the week.
 Awesome.
 Awesome.
 Awesome.
 Love it.
 Cool.
 Well, here's Riley with the news.
 Here is the Radcast News.
 Basically, most of our news topics today are going to be covering actually what you even
 mentioned that radical as a company we're going to be doing more of is this experiential
 marketing.
 And a lot of these companies are doing it in, you know, Lou of Valentine's Day weekend
 and all this, these kind of stuff.
 So a couple of topics here.
 First of all, Lowe's is doing a night of low-mance and I think this is so cute.
 It's intensities across the U.S. and basically you're going in and you're doing like this
 paint kind of excursion thing with your partner and you're just like painting all this stuff
 and I just think that's such a fun way obviously for Lowe's as a brand bringing in your partner
 and you're just painting.
 I would love, I always wanted to do one of those like big body painting things and you
 like have this huge canvas and you're like in that suit and you know, you just spray
 the paint everywhere basically and you just go and just have fun.
 Like I just think that would be such a fun thing.
 I like this.
 You reminded me when we talked about it and I was reading more into it.
 The places where you can go and do art, you know, like Van Gogh.
 I think there's some around here in South Carolina called something Van Gogh.
 I don't know.
 You brought me reminding that idea, doing something together and painting and building art.
 So I like the play.
 I like the play on words, the night of low-mance, you know, it's not Lowe's, Lowe's
 mance, probably a little awkward, but you know, these are those things where I'd love
 to see what the impact is.
 Like what's, you know, it's small, it's 10 cities, you got 50 couples, so roughly 500.
 But you know, again, some of these brands have money and want to test different things.
 So I applaud that with getting your brand out there and making and tying in.
 I do think that brands like Lowe's or Home Depot other can very easily slide into,
 where does the place where you buy stuff and we just get there and there's not a ton
 of brand connection and I think things like this are meant to create a connection with
 the brand and not just with the stuff, the tactical thing like, I'm going to get my
 lawn seat or whatever you're doing.
 Right, right, right.
 The typical thing.
 They're doing this to create an emotional connection with the brand so that you tie that
 experience with them.
 It's smart, especially for transactional brands like this.
 I just, I want to know what the mechanism is for kind of how it works.
 You know, I guess if people do it, right, you get a lot of social content, maybe it's
 worth that.
 See, that's what I'm wondering.
 I'm wondering if this is like that social engagement aspect where they're asking their
 community to just like blast it basically and just create that social engagement when
 we saw a lot of that over the Super Bowl as well, just that social engagement and increasing
 your social media content and Dick Doc Instagram.
 I mean, so many people can make many just fun posts and animations out of this kind of,
 you know, experience with their partner.
 So maybe that's interesting.
 It is interesting.
 I'll ask you this.
 I do not mind as purely convenience driven, like lows or Home Depot.
 Like I, if there's one of them, it's closer than the other.
 I just go to whichever one's the most convenient.
 I mean, yeah, there's something aesthetically more pleasing for me.
 I don't know if it's the blue with lows, but if I need paint or a random lawn thing,
 I go whichever stores and those shortest distance for me.
 I mean, yeah, it's a good way.
 And I'm curious though, I say this as a focus group of one.
 I do think there are a lot of people probably are more specific on which one they choose,
 but I mean, I know you don't go to lows and Home Depot, but do you have preference
 of either ran?
 No, it just kind of depends on what, I mean, it's like which ones closer, like lows is closer
 to my apartment.
 So I do go to lows more, but it's, yeah, it's, you know, but night, but now doing night
 of low-mats, you might be more of a low-mats person.
 A little more kind of low-stow.
 Tugging your heart strings.
 See, it's sweet.
 It's sweet.
 I'll sign on it.
 You got me lows.
 You got me.
 Yeah, no, but I think that's a fun thing and I'm looking forward to seeing exactly what
 comes out of it, but we'll definitely, we'll definitely keep keeping track of it.
 And also, 7-11 is creating a gamer palace, another experiential marketing kind of deal.
 They are really incorporating just gaming, social content, and also pulling at Airbnb.
 So you get two nights to stay in this gamer palace at this 7-11 and it's, you know, two
 one night stays, excuse me, $4, $11 on Airbnb.
 And I just think it's super cool.
 I'm going to pull up a picture here, but, you know, what, what, did you, you, you saw
 this?
 What was your, what was your name?
 I mean, in other example, I think we have them almost every week in the news, not even
 purposefully of the power of eSports now and kind of that, the whole modern culture,
 eSports, and now you've got the convergence with Airbnb and all those things.
 So I think it's another one of those that's a cool experiential thing.
 It was, you know what sucks right now is just my head goes when I see these things, I
 also get into like, is it time for, with COVID, different things like that?
 And obviously not, it's, they're limiting it to the, you know, two family members or
 whatever.
 I think they can go in.
 But it's like, can COVID just get gone so that like these kind of experiences can be
 like maxed out, you know, like, because I think what they probably would do, they would
 probably turn this into almost like a eSports arena within the thing.
 I think they pivoted a bit.
 If I had to guess, don't know this, you know, to the Airbnb, to people in the same family
 and it's still a cool concept.
 But again, it just shows the power of eSports and the integration that every brand is kind
 of looking for with, with gaming.
 Absolutely.
 And I also just like this idea of Airbnb being involved or the travel and leisure kind
 of idea of like all the industries kind of coming together for this one moment eSports
 log, you know, luxury, palace, gamer, heaven and Airbnb, like basically coordinating this
 event.
 I just think that's a really cool.
 Well, you're going to start to see in, we're in what's called the sharing economy now.
 And so you have, you have this going on with how people think about, and no different
 than a brand in the 7-Eleven thinking about their store in a way that you could rent.
 It's the same thing now where you're seeing this convergence of things like Airbnb
 are thinking more than just, you know, a random nice place on the beach that they have
 extra rooms at.
 You're thinking of ways that consumers can share other things, whether, and I'm not saying
 Airbnb specifically is getting this, but you see bike sharing.
 You see, I even saw people share their pool, like they're back yard pool though, rent
 their pool.
 You're seeing, you're going to see increases in it, like tools, I don't know if there's
 an app where like people that have tools, because think about it, tools sit in a toolbox
 99% of the time, and so they're not used.
 But so does everyone need to own, we need 47 million hammers in the world, or could we
 have someone, a library where we check out hammers, you know, like, and so some of the
 tool stores are to do that, but you're seeing this with consumers and experience with brands.
 And so not 100% related, but I do think it's a good pivot point for thinking about the
 way the economy is being built around this notion of sharing and conservatism and it's
 all of those things, but it's also just smart, because a lot of us have things that sit
 there that never get used.
 Right.
 I mean, it's a good point.
 I wonder if it has anything to do with like the minimal culture that was really circulating.
 Do you feel like it has anything to do with that person?
 I think it's minimal cult, you know, tiny home, like similar all types of mindset, you
 know, just minimalist, but also just, I don't know, that just that notion of sharing.
 Right.
 Yeah.
 And I like that.
 I mean, I think it brings more of that community aspect, more of just we're all human
 and we're all in this together.
 Why not share it?
 Or, you know, just share the experience shared, you know, share the hammer, like whatever
 it is.
 Whatever it is.
 And that's a little detour from the, you know, this, the, the, the convenience store
 Airbnb.
 Right.
 And that aggressive bit, but I do think it's all related and we are talking marketing,
 consumer behavior and all those things.
 Absolutely.
 Yeah.
 I think it's interesting.
 It's good to know.
 Good to know.
 Uh, in other news, February 9th, so this has already passed, but it's definitely worth
 bringing up notion of Valentine's Day, experiential marketing, all these things, Dunkin
 Donuts, which personally, I love Dunkin Donuts.
 I'm such a big fan.
 Love their coffee.
 Oh my gosh, favorite coffee ever.
 In Vegas, they did a renew their vows like event, basically, and you do a drive through
 through this Vegas chapel and you go and you renew your vows and you have this really cool
 bouquet of these donuts and they look like, you know, they look like rings.
 I have a munchkin on top and everything.
 They look so cool and fun.
 I mean, again, I know it's already past, but it's totally worth mentioning.
 And, you know, if you went, I would love to be so cool to see like how that affected
 everything.
 Another slight detour, I'm taking detours here today, I got turned on to Dunkin Donuts,
 living in New York and there's a Dunkin Donuts on every corner and extra extra, extra cream
 extra sugar, like I lived on that like every day.
 Like I think I put on weight too because I didn't realize like, wow, this tastes so good,
 but it's coffee.
 But why am I, I'm putting an extra 1200 calories in my body, I think a large coffee extra
 extra.
 It tastes so good.
 But I digress.
 Another cool, this is fun.
 You know, I don't know all the ins and outs of what's happening with the Vegas chapels
 and all that, but it's still a fun brand play.
 The bouquet of donuts.
 Who wouldn't want a bouquet of donuts?
 I mean.
 I would love a bouquet of donuts.
 I have no complaints here at all.
 Yeah, that's what I was saying.
 Who wouldn't want.
 Who wouldn't want a bouquet?
 Absolutely.
 Of course.
 Because think about, is there anything like, I mean, bouquet, bouquets come and go.
 They have no real, you use them in the moment and then you know, they store and get dried
 up and don't do anything great if you could eat it as long as everybody's not touching
 it.
 Right.
 Oh, yeah.
 No, that wouldn't be fun.
 I mean, you could share it.
 I mean, you know, it's a bouquet.
 Everyone gets a little piece of the donut.
 I have to tell Nicole like that they do this.
 We'll renew our vows next time.
 Oh, you all got the Vegas.
 Yeah.
 We're going in April.
 Maybe a little bit.
 Here honey.
 Here honey.
 Okay.
 That's just happens to be my favorite flavor.
 Yeah.
 With your orange whipped abstract and we'll put it all together, put it all together, full
 circle.
 They're fun.
 You know, again, content play here, I think, you know, social media, social media, how
 do we create experiences that we can film?
 And hopefully they're filming, shooting, atomizing all that content.
 I'm sure they are.
 Well, and it's interesting because I feel like with all these examples we're talking
 about, even the next example, we're going to be talking about too.
 And this is so obvious because it's happening so much more.
 But the consumers are basically your marketer, your advertisements because they're just
 posting it on social media and they're sharing it and they're tagging you and they're
 hashtagging and all this stuff.
 And it's like such an easy way to just increase the eyes on what you're doing as a business
 or as a product.
 I just think it's really great to see it just continue happening.
 CGC consumer generated content.
 Yes.
 That's the best that may have.
 You can get that going.
 Number one, it shows an affinity to the brand.
 They're willing to do it.
 It gives you content to share and show and social proof almost like reviews because you're
 getting validation that they're sharing these, I mean, so it's like check, check, check,
 check.
 Anything you can do that generates that user content is huge.
 And again, last topic for today, but it's definitely worth mentioning and this also just
 shows, we'll all say it first.
 Sohoy is partnering with Sue, Sue surgeon, excuse me.
 And he created basically different kinds of sneakers for the new Chipsahoy, like kind
 of mascot, kind of deal.
 And they're just, I think this really shows the integration of street wear culture, sneaker
 culture and just the rise of that.
 I mean, you see it all the time with, you know, companies like eBay's doing it now, stock
 X is doing it and things like that.
 It's just really creating the street wear culture and I think it's such a cool thing that
 you now you see something like Chipsahoy, you know, bringing that into.
 I think that's awesome, but, you know, it's, yeah.
 Sue surgeon, I've been following on Instagram for like five years, by the way, bad ass,
 like unbelievable the designs he does are so cool.
 Like, I want to say, it renewed my sneaker interest like five years ago and bought like
 all these Jordans that I'd rarely, rarely rarely rarely wear.
 But he's incredible and so they, they knew who they were going after as far as influencers
 in the sneaker game, the customization that he can do.
 I don't remember, you know, I guess I do, I mean, I'm old enough.
 I mean, I'm the old man in the room, but it's like, chip, I'm trying to remember like
 the commercials or the character chip, you know, like what he did necessarily, you know,
 like I can remember, I can remember, you know, like poolade man or, or, you know, in certain
 brands, like I remember the thing, I don't remember chip being, you know, like some incredible
 character.
 I just couldn't even tell you, I mean, I was, I mean, but I'm like, I just like this
 integration of a shoe surgeon again, he has super cool things, oh my gosh, I think
 it's awesome.
 Yeah.
 So that's interesting to see.
 And again, basically, you can enter in for a sweepstakes as well.
 So you can go in and vote on which sneaker you're really loving.
 And then from there, you get entered into a sweepstakes, you know, all that, all the good
 stuff with that.
 But yeah, so that's kind of what's happening from a chipsahoe marketing standpoint and
 uh, yeah.
 Have some good news this week.
 Absolutely.
 Valentine's themes for sure.
 And just be sure to continue to listen to our upcoming episodes that we talked about
 earlier.
 And uh, you definitely got to listen to what happens with the neuro research, we're going
 to see what really tested well.
 So I'm really excited about that.
 But thanks.
 It's always right.
 Yes.
 Absolutely.
 You know where to find us.
 We're at the radcast.com and at the dot rad dot cast on Instagram.
 And we'll see you next time.
 See you.
 Yo guys, what's up, Ryan offered here.
 Thanks so much for listening.
 Really appreciate it.
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 If you want to work with me directly, if you want to get your business kicking ass and
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