The Week of April 21, 2023 Marketing and Business News: Elon Musk wants to develop TruthGPT

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 You're listening to the Radcast, a top 25 worldwide business podcast.
 If it's radical, we cover it.
 Here's your host, Ryan Alford.
 Hey guys, what's up?
 Welcome to the latest edition of the Radcast.
 It's Friday, April 21st, 23 or weekly marketing advertising news of the week.
 What's up, Christina?
 Not much.
 Just my allergies, but my seasonal depression is cured.
 So you know what I'll take it.
 Hey, I think one side is better than the other.
 Look, I put a claritons, my friend, I may be the old OG like allergy drug from 20 years
 ago or whatever it came out, but that's just clear.
 Clear to D.
 Yeah.
 Yeah.
 It's also stimulant.
 Yeah, that's what the decongestant.
 Oh, I take clear to D.
 I said, you don't have to call out any whatever La Ramna g nonprofits, he's not gonna
 let her like no, just in the organic stuff.
 That's good.
 How are you doing?
 Good, yeah, looking spring?
 And yes, yes, I got my festive colors on, yes, thank you.
 You're ripping the rip in the brand, the other brand, I know, the other brand for
 news on I know it gets interesting.
 You have sponsors and sometimes you believe in the products so much, you become a partner.
 And so I am officially an equity partner in VK.
 We have four partners in the business and going to be helping them with marketing and
 promotion and some lots of well-nosed products.
 Yes, global.
 Listen, I'm a big fan.
 It is.
 Chris and I have gotten to know each other really well.
 Chris Hansen, another one of our equity partners, got to know each other real well in
 an event.
 And so that's what led them to becoming a sponsor on the red cast and us trying and using
 the products and believing in them.
 And then I was like, it was gotten to further discussions and what about about it being
 came together.
 Here we are.
 All on a VK together.
 Exactly.
 Haha.
 It's always a VK on the red cast.
 Yeah.
 I love testing these products.
 I will say.
 It is.
 It's it.
 Look, there's so many unnatural ways and unnatural things that seem to be flying by
 these days.
 I can get behind Chris's story and what we're going to be doing with VK, the product line
 we have coming out and the natural wellness opportunity, I think, to go mainstream and
 really destigmatize a lot of the alternative wellness avenues.
 Exactly.
 And so I think a lot of people in a world that's strong, too tight and very everybody's running
 hard.
 The news is negative.
 All these things, I think we need ways to relax naturally and things that are better
 for you than the alternative.
 Right off of you balance as opposed to totally checking out.
 That's right.
 And so really believed in the product and really excited about what we're going to do
 with VK.
 We're still going to talk about it on the red cast.
 They're still.
 They're almost directly, but we want to be transparent about their part of our partnership.
 But we are going to talk about it because we do think a lot of our audience, this fit fits
 right into them.
 And we want to destigmatize, hemp based products.
 One of the great things they're having with functional mushrooms and different things.
 And this isn't about tripping out, going to the gas station, like things that we've talked
 about.
 This is about using natural functional medicines or nature's way of helping us deal.
 I can break my stigma around these products.
 Anybody can.
 And I just cannot say that enough because I was definitely.
 And we're going to have mainstream and non-mainstream things.
 We're going to have multivitamins of things that aren't, this is not all just CBD and
 base things.
 That's right.
 Which you and I are both a sucker for.
 Yes, yes.
 We're going to make this more of a lifestyle wellness brand than a ingredient brand.
 Exactly.
 It's not about the ingredients.
 It's about the impact.
 The feeling.
 Yes.
 And so, really excited about that.
 If you want to learn more, go to takeavk.com.
 You can learn about the products to merchandise where we're headed as a brand.
 You're going to be seeing lots of news.
 We're taking this brand worldwide and really excited about that continued partnership that
 on a more direct level, so indeed.
 Yes.
 So, have you seen Elon Musk trying to develop truth, GPT, a maximum truth seeking AI?
 Yes.
 I like the premise of this, but it feels like Elon Musk is trying to become God, which I
 think is hilarious.
 You know what's a bit interesting is Donald Trump's social media is truth social.
 Right.
 So, truth, GGMT.
 It's funny.
 It's funny.
 It's going on.
 I don't know.
 I think I do think it's scary, you know, what I've read and talked about last couple
 of weeks about what this could do, the misinformation.
 But I'm pretty pun intended high on GPT, chat GPT right now.
 I do think it is a titanic shift in our ability to get information and to utilize it for
 a lot of different purposes, for writing, for marketing, for different things.
 We're certainly embracing it as an agency and what it can do.
 And I think you would be wise to leverage it the best that it can be.
 But no, there's going to be bad players.
 So, it's just being careful, and this is where I hope the government can step in or whoever
 is going to police this, the companies themselves manage it.
 And I don't know.
 I think if you aren't, I think this has the potential to be like the internet was 30
 years ago.
 This, when everyone else was talking about the metaverse, we were panning it.
 And I was because I didn't, I see that 10, 15 years, maybe down the road, but I just
 thought it was way early.
 And I didn't see it as being this titanic shift in what it really enabled.
 For sure.
 Still felt gaming chat GPT in this jitter to the eye.
 And what I would say we're transitioning from asking questions and getting search results
 into asking questions and getting answers.
 And it's, it's about answers and not about questions or having to filter through it.
 It gives you the best of the, it gives you a really good answer.
 And it would give you a better one if you give it more information.
 Right.
 So that's the regenerative part of it.
 Initially powerful.
 I've played with it.
 And so, you know, what are you on doing with the spins of truth?
 Yeah.
 How about their GPT?
 Oh my God.
 That's a horrible way to happen.
 That truth is truth or dare GPT.
 How far would you go?
 That's a movie waiting to happen.
 Wasn't there a truth or dare movie?
 Yeah.
 Yeah.
 Yeah.
 That was a horror movie.
 Yeah.
 Really bad one.
 So terrible.
 But we'll see where all this is going.
 But you do need to be learning about it.
 And we're going to keep talking about it here on the red cast.
 Yeah.
 Yesterday was 420.
 And to celebrate Jack in the box, I do love Jack in the box.
 Jack in the box is one of my favorite like, trashy, fast food restaurants.
 But they stationed food trucks all across California.
 And we're selling milkshakes for $4.20.
 Yeah.
 Kind of fun.
 Look, look.
 Link to your audience.
 Jack in the box is donor food.
 It is.
 It totally is.
 They know their audience.
 And they're feeding it on all levels.
 Really.
 And I don't.
 The whole stigma, all this stuff, everything's becoming a little more acceptable and
 that.
 So taking this seriously into the day, you're going to have people abusing different
 things.
 No matter what it is.
 Protein powder.
 Yeah.
 Exactly.
 It's fun.
 And they're leaning in their audience for a marketing perspective.
 I respect that.
 And look, it's part of the culture of that whole industry.
 Yeah.
 Yeah.
 Hey, you're leaning into it.
 It makes sense.
 They had a lot of fun with it.
 And I don't know.
 And says, I think this is a smart way for a non cannabis based product or brand rather
 to lean into that.
 Yeah.
 Safely.
 Yeah.
 So cool.
 Fun stuff.
 We do have some radcast news.
 Hope you listen to it.
 Speaking of GPT, Rob, Linen, you know, what I would call the biggest thing with chat,
 GPT and these things is knowing how to prompt the chat.
 What do you ask it?
 What are the prompts?
 The weird word for me.
 But what are the questions that lead to the answers that you need?
 Sure.
 I've always thought the people that ask the best questions were the smartest people because
 it tends to generate answers that are compelling and interesting or usable.
 And so this is the same thing for you to get the best at a chat GPT and you ask at
 the right questions.
 And that is universally being called prompts now.
 And Rob is one of the best at that and has really been down the rabbit hole with this software.
 I've been using it for multiple years, but you don't get known as the AI whisperer
 for nothing.
 So a fascinating discussion.
 What a title.
 That was this week.
 But he's come out with a podcast where he has a co-host that is AI, 100% a voice that
 he's made up.
 He's using and develop this 100% where, and it's a little bit behind the scenes editing,
 but he has the conversation back and forth and it's another, it's AI that's doing it.
 It's really fascinating.
 He's launching it in two weeks, the first episode.
 Oh, I'm excited.
 What's going to be called?
 I'll get AI and me.
 I don't know.
 I don't remember the name of it.
 He's in the episode.
 He may have mentioned it.
 There you go.
 We got so knee deep.
 Like him and I went down the rabbit hole and was asking so many questions.
 It was like, it was like getting answers, but I don't know if we got like specifics or
 what it would be called, but I will say, go for a rob on LinkedIn if you listen, great
 follow.
 And he will teach you how to get better prompts.
 You'll see about his podcast and a really great guy overall.
 So that was this week that launched on Tuesday.
 So if you haven't listened, go check it out.
 If you have any interest in the chat, GBT AI, where things are going.
 What the challenges are, some of the scary stuff.
 This is the episode.
 So go give that a shot.
 Next week, we've got our best of entertainment and entrepreneurship.
 We do have a lot of superstars and over here to my right on the wall, the fame of our
 rat cast that's growing up, eight or nine new art pieces coming in two weeks.
 But we do have a lot of them that a lot of them have really fastening business and entrepreneurial
 journeys.
 So we're doing the crossover of where entertainment and entrepreneurship meet.
 It's exciting.
 One of our best stuff.
 That'll be a fun lesson next week on the rat cast.
 I love my boyfriend and he's a great cook, which is just one of the many reasons that
 I love him.
 But this week, we made a good rancher steak.
 And I have to say he overcooked it just a little bit, call him out, but I was still so impressed
 with good ranchers because it's still taste.
 I mean, it was well done, but it was a very good, well done steak, which I can't say about
 a lot of other.
 Usually if you go to the
 other cooking, you're like, Hey, I'll pass.
 Yeah, no, you're still eating it.
 That actually flavor was still good.
 Yeah, it was still tender.
 The way it wasn't too chewy just wasn't as, we're going to give them a new fact, but
 you can't cook the flavor out of good rancher steak.
 There you go.
 I really, again, I cannot speak highly enough for this company and the way that they
 ship their products, the fact that you get $240 of free bacon.
 I say that every single week because I love bacon so much, lock in that price, which
 is great for it.
 Go hog wild.
 Yeah.
 I see you did there.
 Why do we say that?
 I don't wait.
 The chickens go wild too.
 Chicken wild, cow wild, mad cow disease, which the steaks don't because they're raised
 in America.
 Born in bread.
 Yeah.
 It's a great sponsor for us.
 You can use the code radcast to get a bonus $30 off your order.
 Look, here's the thing.
 This Friday.
 I was head out of the house.
 It's like, what are we going to do for dinner tonight being a thing with the thoughtful
 husband?
 Yeah.
 I was making my protein shake, got the fruit out, stared at me over there in the corner
 or two.
 Nice looking New York strips.
 That's their best cut.
 That's my favorite cut.
 You just from Good Ranchers.
 I like set those things on the counter and those bad boys are going to be thawed out.
 And on the grill, talking to me tonight and you know what they're not going to be
 overcooked.
 No, they won't be.
 I thought I'd believe you.
 We don't ever cook in the offer family and we definitely don't over cook good ranchers
 because it's steakhouse quality meat delivered right to your door and right to the offers stomachs
 this evening.
 It's so good.
 It is.
 Really.
 Give them a shout out.
 Go do you.
 You will.
 If you don't thank us, text me, send me a DM and I might buy as long as we could figure
 out how to get it to me.
 I might buy what if you do anything you don't like.
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 Right.
 I know how will logistically figure that out, but I'll put my money where I'm about this.
 So go to go to ranchers.com order from them.
 You'll be thankful that you did and tell them the rad cast sent you by using that rad cast
 code for $30 off our good friends at good ranchers good ranchers dot com.
 Yeah.
 So Instagram is getting in competition with link tree and other multiple bio platforms.
 Yeah.
 Because they are now adding up to five links in bio on the platform.
 This just happened yesterday.
 Wednesday.
 Wednesday.
 Yeah.
 And if we have music playing like taps or something for link tree or the in the thousands
 of others.
 Yeah.
 So the thing when you build your whole tech around a service that someone doesn't have
 that they might get at easily, you don't trademark it or whatever they, but this is
 a long time coming.
 I don't know why they've had this.
 Yeah.
 But essentially on your bio on link on Instagram, excuse me, you can add says you got your
 place for the link and usually you can only had one and that's why people would use services
 like link tree, which would then have five, six, seven, eight, whatever link you want.
 They've actually asked about the future features, which may help them stick around.
 But now you can add up to five links on your bio.
 So call different things for selling a specific product.
 If you're other social platforms, exactly.
 And ways with which will be interesting if they allow.
 I hadn't done that.
 It's like to my home, my Ryan offer.com and like the radcast and take a vacay.com.
 But let me link to your TikTok.
 I imagine they would.
 That's what I would.
 Yeah.
 That's what I got to do.
 My link trees in there.
 But it's a big deal and it's going to help.
 I think people transition like people from search to sell for content to sell on certain
 things and just be able to spread more of things that you're into or interested in making
 it easier for people to find it because you can call that out specifically in a caption
 or something like that.
 It's not going to take you to click on link two in my bio long time coming.
 And I hope they can add more functionality the way link tree did over time because it's
 got a lot of potential.
 I guarantee you they will.
 Yeah.
 It does get bloated at times.
 But I guess it's a meta news to not that wasn't also meta, but they are opening up their
 social VR space horizon world to teenagers.
 This is controversial.
 They announced the expansion of the social VR platform horizon world to teen users in
 the US and Canada.
 They'll have age appropriate protections and safety defaults.
 But this has definitely been long time coming still leaning into that game world.
 But you still have someone actually use it.
 Right.
 This is more of the audience that they're probably gaming more so this is very good.
 But it does post threats with just, I don't know, who walking around meeting strangers.
 If you're going to, are you going to gate it to where only you know, how are you going
 to keep the right audience engaging with the right audience.
 And there is the parental supervision.
 What I think is interesting, you can meet strangers all over the world, right?
 Whether it's a dating app or Instagram, whatever that looks like.
 And then if you meet them on those platforms, in my mind, you are more apt to try to meet
 them in person.
 And I almost wonder if there is some kind of safety barrier with metaverse technology.
 Will you feel like you've met them and you're not about to hop on a plane to go meet big
 thing one, two, three, or whoever you're talking to?
 Just a thought in my millennial brain, I think these are all the right questions to be
 asked.
 I don't know.
 I just think that the metaverse is still a gaming first platform in general.
 You know, there's still like 12 or 13.
 I think brands jumped on it quickly, but as we pan on the red cast that it's early and
 it's not a mainstream use case or business and otherwise yet, it is where a younger audience
 is at.
 And if you're trying to market to them, then that's probably where you need to be on some
 level testing.
 But we'll see where it goes.
 And teens who game are much more mainstream for some adults, not all, but some adults who
 game can be a little more French.
 Agreed.
 So we'll see.
 Stay tuned.
 Like that's some marketing news.
 We've got a little bit about Netflix and a couple articles here.
 They they're at supported plan is getting the support from 1080p quality and two concurrent
 streams.
 So they're upping the quality of their ad supported platform, which only makes sense.
 And it's going to be at 95% plus parity with the standard plan, which is $16 a month.
 Yeah.
 Very technical.
 This is Netflix news.
 How many numbers can we have 1080p 85% with 170 million times 300?
 But here's one that's interesting, 170.6 million users are forecasted for the U.S.
 This year, track with me, and 682.7 million globally with this plan are introducing broader
 password sharing restrictions this summer, which is, I can't read, forget it, something
 about billions of dollars, which password sharing.
 Yeah.
 In other words, the revenue is going up and, you know, they're going to be curtailing
 password sharing, sharing even more worldwide so that, you know, you need to be on either
 ad supported plan or your own plan.
 And in the GAAP, it's a big deal, like on your home screen, a lot of you will watch it
 on their television screens at home.
 You're not going to see, you probably didn't see it watching on your phone.
 You wouldn't see that degradation as much.
 But now, but if you have the ad supported plan, you're watching you can tell.
 You've got to watch ads might as well be pretty.
 Yeah, exactly.
 What's the big deal for the ads, too, because like the ad experience, if I'm an advertiser
 that's running on the platform, and I'm spent all this time in money on a big, bold,
 beautiful ad, I want it to be in his higher resolution of qualities, too, because it does
 get distracting when you have a user base that's used to seeing quality at certain points,
 like watching television now in HD.
 Go watch a non HD program, you know?
 Like watching a play.
 I'll just play recorded.
 It's so weird.
 Yeah, it's jarring a bit.
 So it makes sense.
 And we'll see one way or another, you got to pay for it.
 Yeah, it's just it is what it is.
 Nobody wants to hear that.
 But if you create something, you want to, and you charge it for compensation for it.
 So it is what it is.
 I will munch off my parents as long as I possibly can.
 But this next one's totally surprised me.
 I had no idea.
 Yeah.
 And then after 25 years, Netflix will no longer offer DVD delivery service.
 So as of that will end on September 29th, 2000, I think I have some old Netflix DVDs,
 like, so I'm going to cause it somewhere.
 It's kind of like library books, they're charging up.
 I got like a $20,000 fine at the library.
 I have a blockbuster DVD that we just never returned before blockbuster clips.
 Ooh, you are such a bad girl.
 Miss me with that.
 I think it's multi-pilot.
 So DVDs.
 Actually, I didn't know where you were with that money, something, but who, I didn't know
 it yet.
 Who's still doing DVDs by mail?
 Can you imagine someone out there, like someone out there who's done this since the beginning
 is pissed?
 Oh, yeah.
 So grandmother somewhere is like, remember when when they first started streaming, and
 there were certain movies you couldn't get unless you, like, they only offered it with
 the DVD option.
 Yeah.
 I'd always get so frustrated.
 I've never ordered a DVD from them.
 I would get so bad.
 You have that clear view, though.
 He could get any DVDs.
 That's just the clear view player.
 We need to have a vintage technology podcast of stuff that's not even that old.
 Oh, we can just do a like a TikTok watching, like something that gets cut with the clear
 view or something.
 It's just funny enough.
 I don't know how bad that have jarring the cut is.
 Yes.
 Clear play.
 Clear play.
 Clear play.
 Okay.
 How about the clear view?
 It's not a better to me.
 It doesn't.
 Maybe you could bring it back.
 You can rebrand it.
 Yeah.
 So if you're out there and you're hoping to keep those DVDs, it's coming for you.
 So you're going to have to get rid of it one way or another or just keep the DVDs.
 I'll never know.
 This is true.
 Maybe they'll donate them.
 I know.
 What would you do with all that?
 What's new in the Christina Yassi, the land of Christina Yassi, take up the board, divorce
 Disney princess.
 I've had a couple more go, little viral, not quite like the first one.
 If not, Ben is consistent and posting as I need to be, but I am ordering some costumes
 and some crowns.
 All right.
 Mix it up.
 Got some fresh ideas.
 Oh, yeah.
 I'll be divorced Disney princess.
 We'll be taken to the streets of Greenville to get some content among the people.
 I like it.
 Yeah.
 We'll stand up.
 Oh, yeah.
 Always standing up.
 For sure.
 And I have a show actually.
 A director reached out to me and wants to program a cabaret.
 So that'll be in November.
 There we go.
 Currently writing one woman show.
 I love it.
 Where can everybody find you on TikTok again?
 Cry comedy is what I am now going by.
 There we go.
 C-R-Y comedy.
 C-R-Y comedy.
 Our old.
 TikTok and IG.
 Yes.
 Christina Yassi.
 She's very funny.
 It's no matter how many views she got on it.
 Some are fun.
 I think some of the newer ones are funnier, but you just don't know what jogs the algorithm.
 The algorithm.
 I know.
 But such a game.
 Go give it a look.
 You'll laugh like I do.
 And everyone else.
 So we do appreciate everyone.
 You know, to find us the radcast.com, all the latest episodes, all the guest highlight
 clips, all the links to our great sponsors, including the wonderful cry comedy on TikTok.
 Thank you.
 Hey, guys, for Christina Yassi, Saw Your Own Once It Toos, I'm Ryan Offert.
 We'll see you next time on the radcast.
 To listen and watch full episodes, visit us on the web at the radcast.com or follow us
 on social media at our Instagram account, v.rad.cast or at Ryan Offert.
 Stay radical.
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