Weekly News Update 1.8.21: What is Clubhouse?; Amazon buys Wondery; Kia's New Logo; KFC Creates a Gaming Console with a Spicy Twist; A New Way to Get the Right Size When Shopping Online

Right About Now - Legendary Business Advice

Happy Friday, and welcome to this week's news update!

In this episode, Ryan and Reiley break down this week's most interesting marketing news and highlights.

This is what they cover:

  • What exactly is Clubhouse, and what is this doing for the audio industry?
  • Amazon buys Wondery, one of the last independently run podcast platforms.
  • Kia rebrands their logo with a clean minimal look. Lot's to unpack here!
  • KFC joins in the gaming community by creating their own version of a console... but this one might require a few napkins and dipping sauce on the side.
  • Amazon creates a way to simply online clothes shopping. Get the details here.
  • Enjoyed today's episode? - Share it and leave a review! We love hearing from you. The Radcast is a product of Radical Company, a full-service digital marketing and ad agency in Greenville, South Carolina. | Instagram for Radical: @radical_results | Instagram for The Radcast: @the.rad.cast | For more information, visit our website http://www.theradcast.com | #theradcast #adgab #radicalmarketingresults 

    If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. 
     

    Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  

    Learn more by visiting our website at www.ryanisright.com

    Subscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    2021-01-08 36 min Transcript

    Available Results

    Generated results are saved to the knowledge database for reuse and search.

    No generated results are available for this episode yet.

    Extract Knowledge

    Pick what you want extracted first. Model, scope, and chapter options appear after a template is selected.

    Generated results for public episodes are saved to the knowledge database so they can be reused and searched later.

    Transcript

     It has to start somewhere. It has to start some time. What better place than here? What better time than now?
     You're listening to the latest Radcast News update. Here's Ryan and Riley.
     Hey guys, what's up? Welcome to the latest edition of the Radcast News. I'm joined by the lovely Riley Clark, the producer of the Radcast.
     Yes, hi. If you haven't listened to it, so we're kicking off the New Year. We're into the first week of the New Year. If you haven't listened before, this is our news episode.
     What we think is the latest and greatest in marketing advertising and everything under the sun and business, I would even venture to say.
     If you're a new listener, we're going to talk and break down everything that's happening in the world of marketing and advertising. We pull from all the latest headlines.
     We look at things and trends that are happening that are real time. We hope you, if this is your first time listening, welcome aboard the New Year.
     We've got a growing audience, so there's probably new people. Sometimes I don't pause to go, we appreciate you, no matter who is there, where you are, what country we've learned.
     It's international now, some of our listeners, so we appreciate it and we appreciate that you're growing with us here at the Radcast.
     It's exciting.
     Oh, nothing much. Just chillin' really. It's been kind of a busy week in a way, because I mean, you get back from the New Year and it feels like all this extra stuff, you know, it's like all this stuff you have to do and catch up on and whatever.
     But no, it's been a good week and I'm excited. This is going to be a good year. It's going to be a good year despite just everything.
     I'm just looking forward to just positivity being there and just love being there.
     I'm just kind of ignoring the news, like I didn't. Ironically, you know, we're not even going to talk about it.
     It's not that I avoid the issues, I don't. You'll know where I stand on things, but I'm just not going to elevate the negativity that's out there and some of the things.
     And it's important. Don't be wrong. But this is not the Republican or Democratic podcast. This is the Radcast.
     And we're going to keep it radical and above board. But yeah, I mean, I'm excited about the year.
     Yeah.
     And you know, I tried to be careful. I think we all know that 2020 sucked in a way. Right.
     You know, because of COVID, because of the issues and all those things, but I also want to be careful that you never kind of wish time away.
     Right, right.
     We all have such limited time, limited opportunities.
     Absolutely.
     But I am excited about everything going with the Radcast and it radicals with the team. So I'm definitely in a passionate mood.
     Yeah.
     You know, I do believe passion is bullshit, which I'm going to get into on Tuesday.
     Yeah. So a little bit of a different episode for next week, next Tuesday.
     We're getting a lot of great guests lined up and schedules. We're excited about that.
     But it's going to do a little bit of Ryan unfiltered, if I dare say.
     Yeah.
     Just sharing some of my opinions, my beliefs in both, you know, business and in general.
     And so I think it will help people know the perspective of where this show comes from, where I come from.
     Absolutely.
     And I think it'll be motivational in a way, because I think hopefully it gives everybody, you know, a little kick in the ass, including myself for the New Year.
     Absolutely.
     Yeah. No, no, no.
     I'll be super good.
     But what else is going on?
     Anything, any other big announcements for this?
     We've got, you know, we're still, again, if you're a new listener or been listening.
     We produce each one of these shows in both audio and video.
     We have a multi-cast.
     I'll create words.
     I know that's a word, but I don't know if it's the exact phrase for this.
     But yeah, we do.
     We've got a YouTube channel.
     We've got it on IGTV, Facebook.
     So, you know, it's a little more interactive.
     And so you see some of the visuals, especially in the news episode.
     Right.
     I would say every episode, you know, Riley really brings a contextual content to kind of whatever we're talking about, but.
     Yes, I like to think I do.
     Yes.
     I'm saying that.
     I'm like, you know, I like to be good.
     Yeah, you like to be like that.
     How many adjectives can I layer onto that for you?
     Yeah, no, but I mean, I think the other thing I would say that's happening.
     And I know we've kind of talked about this the last couple episodes, but.
     This will be something that like will be put out soon that I'm like we got all of our merch together.
     And we have several different ideas, like different kinds of styles, different types of.
     Just text your fun, kind of different designs that now that I feel like we have a really good lineup.
     I'm excited to just like get it out there and share it with whoever wants to purchase that.
     So if you're curious about it, love more of that.
     And look, you know, our goal here is to inform, to entertain, to motivate.
     You know, so like we definitely, this is a marking and advertising podcast is that's always going to be our core.
     Right.
     Being in run by and through our attitudes, you radical, but it's also, you know, has a lot of layers to it.
     And I think, you know, the merchandise is going to bring that to life and hopefully be stuff that, you know, has a little bit of edge to it, by dare say.
     I think it will.
     I'm excited.
     Hey, it's got to be radical.
     If it's radical, it's radical.
     Absolutely.
     Absolutely.
     He goes hand in hand.
     He goes hand in hand.
     Cool.
     Well, here's Riley with the news.
     Here is the red cast news.
     Okay, so our topics for today, first of all, let's talk about clubhouse, something that obviously is for people who have huge
     levels of influence and are able to come in and bring an opinion and perspective with a lot more people and have that kind of conversation, right?
     Yeah, it's, I don't know exactly how, I mean, I think it's just over a year old now.
     They started very, very exclusive and it's still exclusive to the invite only.
     Okay.
     But they're broadening that.
     I think it's eventually going to be a mainstream app, but this is an audio only app.
     It's really interesting.
     Yeah.
     And I've been, I get to invite a while back and I'm just, I mean, it takes some time.
     I don't want to say some channels, you know, sticking a post up or a story up, you can kind of knock out in a few minutes, you know,
     like your engagement with social media kind of come and go.
     Right.
     To get the most out of this app, you've got to really kind of best, invest some time into it.
     Okay.
     Because they have rooms.
     They're set up.
     Oh, okay.
     So clubhouse is right, you know, and it reminds me of, and you guys, and Riley, I don't know, you've seen Friday, but it always, when I hear the word clubhouse, it's always,
     there was this line in Friday, the movie where the guy goes, he was like, somebody got caught for stealing cardboard boxes.
     And the line in the movie is, what's he doing?
     Building a clubhouse or something?
     Yeah.
     Yeah.
     Yeah.
     Sorry.
     I hear clubhouse.
     I wish I could, like, I wish I could.
     You need to go Google Friday and building a clubhouse and you watch the scene.
     It's pretty funny.
     It's good.
     Anyway, Chris Tucker, hilarious.
     Anyway, I digress.
     But clubhouse.
     Yeah.
     Cool audio only, very unique experience because you go into these rooms.
     Uh-huh.
     There's no video.
     It's audio only.
     You go, I mean, obviously there's a UI where you, to navigate around the app.
     But it's tons of influencers, tons of celebrities.
     Yeah.
     They set up rooms.
     A lot of it's networking.
     Okay.
     It's networking in its core.
     But it's also, you get a real insightful view because, you know, you've got, in some of these rooms.
     And I will say this, you never know who's going to be in a room.
     And you can walk into a room and Tom Hanks is in there.
     Right away.
     Like talking, you know, like talking about some subject.
     And so you've got moderators that set up the room.
     So maybe it's like, how do I become a millionaire?
     You know, a millionaire mindset for starting a business.
     Right.
     You don't have, you know, an earner from five to 2,000 people in the room.
     You get moderators that started it.
     And you can raise your hand.
     So if you want to speak, or hear something, but you're listening to people give, tons of advice.
     Networking, chatting, almost like, again, it's like the perfect thing with COVID that happened.
     You know, you don't have people getting to get it and having that real time discussion.
     Right, right, right.
     Kind of fills that gap.
     Okay.
     But it's really fascinating.
     It's had some bumps in the roads because of, you know, some of the subjects can go off the rails.
     And there's not a lot of moderating, overarching moderating that really happens.
     Right.
     I haven't experienced that firsthand.
     Okay.
     But I could see where that could happen and setting up rooms about.
     Because you can set up a room about any topic.
     And your audience will grow because you could do search on certain terms and certain things about what you're looking for.
     Okay.
     But it's been really great for networking.
     I'm just now starting to kind of unpeel the union, so to speak, of everything on it.
     Okay.
     But I can see a lot of opportunity for where this goes.
     In some ways, it takes a lot more investment of time and energy.
     But then in another way, it's a completely different experience because you're not having to stare at your phone the entire time.
     Right.
     Go into a room, if you have your AirPods on or whatever, you can talk and engage in that.
     And it's not necessarily, you definitely want to see if you can raise your hand or do stuff.
     You know, but you can be very voyeuristic because you can listen in on some of these rooms.
     And you set up private rooms or non-private rooms.
     But I see a lot of potentials that becomes more mainstream.
     I could see an interesting way for influencers or marketing.
     So like if it becomes open up to everyone, I could see where you would have audio.
     Influencers.
     For example.
     Absolutely.
     I'm in a room and I'm talking about a subject.
     And then it's almost like, it's almost like a podcast commercial.
     Like I could see where I could go.
     Yeah, I got these new boots today at Louis Vuitton or whatever.
     Right, right, right.
     And which I don't have Louis Vuitton boots on right about today at least.
     Or ever.
     It was a Christmas present, right?
     Yeah, exactly.
     But I could see where you're going to start to see potentially that versus visual ads that you see on other things.
     Absolutely.
     It's going to be audio driven.
     It feels like in some ways a big group podcast each room does.
     That's cool.
     But it's real time and it has that, you know, that that notion of almost because, you know, when you speak, it's not nothing's recorded at all.
     Okay.
     It's all encoded and all this stuff so that nothing, it doesn't leave the platform.
     And they have all these policies.
     So it's almost like if you know how, um, and there's a name for it at the funeral, I always miss gargle that up.
     Yeah.
     For disappearing content content that doesn't stick around like, like stories or.
     Right.
     Originally the whole premise of Snapchat.
     Right, right, right.
     Which is still there.
     Yeah, except for sitting, sitting new to, once a new to each other.
     And I've never done that.
     I'm just saying, I've heard of people do.
     Um, if I did, it would be my wife, but, uh, I think she's seen it.
     Um, anyway, but nonetheless, it, so once you talk and you've spoken the word, it's gone.
     You know, like, there's no one, they're not saving it and archiving any of it.
     That's interesting.
     And so that's different than a podcast that gets recorded and everything.
     It's really like just a lie.
     It's more liberating.
     Yeah.
     Like you can just say whatever and realizing it's not going to go anywhere and it's not going to do anything.
     It's just going to stay on that platform.
     So that's interesting.
     Yeah.
     And so really fascinating.
     It's going to grow.
     You're going to hear more and more about it.
     There's not, you know, like, uh, you're not going to find a ton of news articles and different things on it just yet.
     Uh, it's certainly, it's been out for a year.
     So, so it's not like it's new.
     Right.
     That's always someone's going, what are they talking about?
     This isn't news.
     Been out forever.
     I know.
     I know.
     Somebody's listening, saying that.
     Yeah.
     Well, fuck you.
     Not kidding.
     Right.
     No.
     In all seriousness, the, uh, cool app.
     I see all the lots of potential.
     Right.
     Lots of great networking.
     It feels like in a way, like an extension of LinkedIn.
     I can't, yeah, I can see that.
     Like, suddenly you get home with your best friends or, you know, you're like-minded friends or networking.
     That makes sense.
     And you're sharing ideas and stuff.
     I like it.
     That makes sense.
     It's an interesting point because I know we've kind of talked about this even in the episode
     with Josh.
     You all did for 2021 trends about marketing.
     But in general, audio platforms are becoming a lot bigger in 2021.
     I mean, I know we're just barely a weekend now, but I mean, this is a trend that has been anticipated.
     I think for a while.
     Yeah.
     And the audio, whether it's podcasting or whatever it is, like audio platforms are becoming bigger.
     And this is obviously even seen with our other topic today that Amazon buys Wondery,
     which is like that.
     It's that podcast platform that was one of, it was one of the only left independent,
     independently run like podcasting platforms, if I remember right.
     And then Amazon bought it.
     So now it's part of Amazon Music, which this just further shows that, you know, that platform is growing.
     I don't think it necessarily means that everyone should be starting their own podcast,
     but what I do think it means that from like a business perspective,
     I think it's smart to also be putting your advertisements on an audio platform,
     podcasting, like any sort of audio thing, because otherwise,
     like listener rates are growing on a podcast platform.
     Right.
     So like, why would you put it where they're not?
     Yeah.
     Well, it's a region frequency thing.
     It's, you know, you still get more reach, which is more people on terrestrial radio,
     which is standard radio.
     That's the only argument.
     And that's the biggest fear with advertisers is, you know, we putting ads where there is no one listening
     or not enough scale.
     Right.
     Because like the problem is, if you're a small to medium sized brand,
     advertising on this makes sense because, or you don't have to have tons of customers,
     you just need to niche customers, make sense with podcasting.
     It doesn't, if you need to sell tied in the grocery store,
     not saying should be on a podcast, and I'm sure they're probably on Joe Rogan's
     or who knows what, but you don't get the scale that you need.
     I know.
     And so it becomes a management issue because I got to be on 7,000 podcasts
     to get the reach that I could get running on 12 country music radio stations.
     Gotcha.
     Right.
     That's the struggle.
     But if you're looking for niche markets, you can find them here in podcast and it's growing.
     Absolutely.
     And audio is growing.
     You know, it's like, I don't know, audio is the new TV, you know?
     Absolutely.
     Yeah.
     For artists, the new black or whatever.
     But, yeah.
     But in all seriousness, it is growing.
     It feels weird.
     It's kind of funny to say that like audio in 2021, you know?
     Right.
     But it's, it's like almost, I feel like it's also an easier platform.
     I don't want to say easier, but I feel like,
     I feel like we're getting more, we talked about this with authenticity and just being real
     and whatever.
     And podcasting or just audio in general is just so real and so truthful in the moment
     because so much of it is just our normal conversation.
     I mean, we're not like, this isn't scripted.
     Podcasts, I mean, clearly, we're over here.
     Like, like, you know, I mean, this isn't a scripted thing.
     I think it just creates natural organic conversation.
     People anymore just want organic things.
     They just want like realness.
     They want like authenticity, you know?
     And I think podcasting delivers that in so many ways.
     And that's why, I mean, that's why I love it.
     I think it's awesome, you know?
     And you know, unless it's live TV.
     Right.
     And even live TV can be scripted the news and stuff like that for the most part of scripted.
     I mean, so there's moments where you don't have it all mapped out.
     You can kind of see it in the look in their eyes.
     Right, right, right.
     Or that's just the acting scene.
     I didn't know we were back.
     But, uh, but yes, I do think it's interesting with the Amazon purchase.
     You know, I'll be honest until Amazon bought them.
     And I'm in the game, you know, with podcasting, but I'm loyal to our, where we produce and are at,
     which is the mainstream ones.
     Absolutely.
     This one's more of a walled garden as they call it because you can't just,
     you have to get approved through them.
     You're on there.
     I think that, from what I understand, they're all exclusive to that.
     Like, I, I didn't see some of, you know, and I missed around on there a few weeks ago,
     because I'd heard about them with the Amazon thing coming.
     And then when we chose this for news article, spent some more time with it.
     But I was like, I wasn't finding mainstream names.
     Like, there were some interesting topics.
     I listened to a couple of very professional and sounded good.
     Right, right.
     I wasn't seeing like, you know, Joe Rogan or Gary Vee or whatever,
     any sort of mainstream business and entertainment type stuff.
     So that, maybe they're on there.
     Someone's going, no, they're on there.
     But I want to know who our fact checkers are.
     Like, where are you at?
     I was kidding.
     But, but I, but so I think it's like a wall garden.
     So it's like, okay, well, that's interesting.
     I don't know how that's going to go.
     And Amazon will bring a lot of data for targeting.
     So they, I know they're just expanding their advertising abilities across platforms.
     So we'll see where that goes.
     But it's definitely audio is the Tour de Force here in 2021.
     No, I mean, it really is.
     And the other thing that I feel like obviously Amazon is huge, huge, huge tech hubs.
     Or, you know, just overall hub of everything pretty much anymore.
     But the other thing they're starting to do, and this has been a thing that they've been doing
     through other parts of apparel like on their website.
     You can like customize a t-shirt or whatever.
     But they're getting really into customizing like particular clothing just by sending in a like a t-shirt.
     Or you send in a picture of yourself like in a t-shirt.
     You send in your weight and you send in your gender.
     And it just like sends you back a very tailored fit t-shirt back from that.
     But I think this is something that's going to be seen a lot more.
     I mean, when Amazon does something, I feel like it's because it's about to launch bigger.
     Like, you know, and I feel like they're always on top of the game like that.
     But this is something that even reminds me.
     It feels similar to even things that we've had other guests talk about on the podcast.
     Like whether that was Jordan Schindler or Sean Whalen or whoever it was.
     I feel like this brings in those kinds of, you know, like just the tailoring aspect of it.
     Even Clilla Wright stuff. I mean, it kind of reminds me of all that kind of stuff too.
     But yeah, so that's kind of happening too and that's in there.
     No, Amazon's good.
     And with, look, you're going to see this development.
     And this isn't necessarily AR.
     This is, you know, using data and who knows what technology, every technology they have involved with this.
     But you're going to see this as the reality of more online shopping,
     making people comfortable with that, especially ordering things that take some amount of customization.
     Yeah.
     You know, they've had this with, they've actually had this for a while.
     Like back when I used to actually wear suits.
     Yeah.
     There was a side that came out with this.
     It might have even been like 10 or 10 years ago.
     The technology's gotten better.
     But where they literally take your exact custom stuff.
     There were some things that seemed similar with this.
     And they would build you a custom suit and, you know, get it right to you or custom shirts and everything.
     So a similar type of approach.
     And I think, again, you have what's happened here is we've grown e-commerce in one year.
     Uh-huh.
     The rate of like seven years.
     Absolutely.
     And so you have, you know, the average call it 20 to 35 year olds been very comfortable with e-commerce last 18 years.
     40 to 60, a little less comfortable and 55 to 75 have been laggards with e-commerce.
     Yeah.
     They've always gone to the store.
     They've always bought things, you know, especially certain things that are custom, that you have to customize, whether that's groceries or clothes or whatever.
     Right.
     But you have all of this convergence of all these people coming online.
     And so Amazon is trying to get ahead of that.
     Okay.
     All right.
     Suddenly, the people that are, they haven't always been comfortable with this are now doing it.
     Right.
     How do we get them even more comfortable with the level of customization that you can do when you, that, that would normally be expected in the store?
     Right.
     And so you're seeing those technologies.
     I think you're seeing across, across a lot of things.
     Absolutely.
     The only thing that I'm aware of that you won't be able to do is to taste what that fruit tastes like.
     Before you put it in your shopping cart.
     But we're getting there soon.
     I'm not going to be able to feel that avocado.
     If it's perfectly, my wife and I, we'll go to the grocery store.
     That's so funny.
     We'll go to the grocery store and it's like, we're, we're, we're, we're holding like, you know, hold them up like.
     If you watch the video, this will be more interesting.
     But like, feeling those avocados, because we usually want them for like a salad that night.
     It's like, you know, that perfect softness.
     And I don't know how they're going to perfect that with the grocery shopping.
     I know.
     I love joking about like being a good avocado parent.
     Like it's like, it's like, do you let your avocados go bad?
     Or do you use them in time because they are so sensitive?
     Yes.
     That's a whole nother topic.
     Oh, God.
     It's like, they're great one day in there.
     Oh, exactly.
     Shit.
     Oh, it's, yeah.
     It's like scary.
     I mean, it fall off a cliff.
     Yeah.
     What happened?
     Did Nash or four-year-old step on this in the middle of the night?
     No.
     We missed the window.
     Damn it.
     You missed your hour window to eat the avocado, basically.
     It's what's happening.
     Yeah.
     No, exactly.
     Well, the bananas are, you know, a more visible thing.
     I'm watching them move in their counter.
     And I don't eat a ton.
     I used to eat more than I do.
     But then I like some doctor's care.
     And I said they're full of sugar.
     Not that good for you.
     Okay.
     So, but I still like them.
     But I'll watch them move on the counter.
     And I'm like, I think I'm going to have them to not quite because I hate green.
     I mean, it green banana is like the worst thing ever.
     Yeah.
     But you said they're watching over there on the counter.
     And I'm like, okay, I said good spot.
     And then the next day I'm like, good spot.
     I think I got like a day left.
     And all the, I mean, you know, like the day before it was like just a little brand.
     And the next day it's like this thing is like, you know, a piece of coal.
     Right.
     Like what happened?
     It's disgusting.
     The window is gone.
     That's so, that's funny.
     That's funny.
     Yeah.
     The doctor missed the opportunity to, you know, suggest some apple.
     Let's have potassium.
     You know, the bananas have potassium.
     Yeah.
     But the doctor missed an opportunity to tell you about an apple.
     Yeah.
     Yeah.
     But anyway.
     Another news.
     Kia is rebranding their logo.
     I kind of like this.
     It feels very modern.
     And they like, they wanted to do this to symbolize confidence because it's a very clean looking
     stroke like rhythmatic kind of deal symbolizing confidence and this like empowering kind of thing.
     Interesting.
     Right.
     Cool way to start 2021.
     But what are your names?
     They had the words, one of the worst logos in auto before looked very chancy, very cheap.
     It was one of the weakest points of their brand.
     However, you know, I love, I'm a technology guy.
     Yeah.
     I'm like modern.
     It is better.
     Yes.
     But generally speaking, I don't love logos where you can't read the name of the brand.
     And when I look at that, it's so modern.
     If I didn't know it.
     Now, I know it's going to be on car anyway.
     I guess that's Kia.
     But I'm not crazy when you can't completely read the letters.
     If you really look at that, like when I first saw it.
     Yeah.
     I was like, I could, I obviously knew it was Kia.
     But like, if I didn't know it was Kia, would I have definitely known that was a KIA?
     Absolutely.
     Can you tell me, we're looking at it.
     And if you're watching the video version, you're seeing it on your screen.
     Can you definitively see a KIA there?
     Was that just me?
     I personally can.
     I just saw it.
     And I was like, I can do it.
     But I don't know if it's just because I read about it beforehand.
     And I see the, and I see the rhythm.
     I see it.
     I'd like to show that 10 people cold and see if they definitely know that.
     And they didn't know they changed it over.
     And see, can you read this?
     Can you read it?
     Because I didn't read it this way.
     And that sounds very old school or something.
     It doesn't mean that I need block letters for your logo.
     It can be cool.
     But it was just, that was the only thing that was a little bit like, okay.
     All right, it's cool.
     It's modern.
     It's better than what it was.
     Yeah.
     Once it's on the car, it'll look cool.
     I was going to say, but the way it looks in the steering wheel,
     I haven't pulled up, by the way, if you're on the video version of this.
     But the way it looks on the steering wheel, it's so cool.
     And it just looks so futuristic.
     But that's what it does that.
     And look, here's the deal.
     It looks so cool.
     Electric cars are coming like a free chain.
     But like, it's coming.
     Like, we're having this massive switch over all these brands.
     Automotive is going to electric and battery power stuff.
     And so it definitely feels in line with that chain.
     Absolutely.
     And again, it's better.
     But that was the only thing that just bothered me a little bit.
     I was just like, I'm immediately looking at it.
     I'm like, I'm fed.
     It's cool looking.
     That's just funny.
     Can you read it?
     Everyone immediately see that.
     Yeah.
     Because again, on the car driving by, it's not a big deal.
     Looks cool.
     But when I put my logo up and I pay for naming rights at a major league baseball stadium.
     And I've got three letters on the stadium board.
     I spent $20 million to have it there.
     You better be sure that people know it.
     And know it can read it.
     Yeah.
     I mean, it's a good point.
     But, and I know over time, they know what they are.
     And it's like, well, once they know who your brand is, you know, I get it.
     I'm in the business.
     Yeah.
     But just the only thing that's just like, just make sure you see it.
     Yeah, you see it.
     You see it first.
     Well, I like this, too.
     This is changing it up a little bit apart from, um, this is our last news topic for today.
     But KFC, I love for the record.
     All of these companies that are coming into the eSports gaming space.
     Because I just think it's interesting how they then put their spin on like trying to, you know, like increase.
     Uh, they're, I love them out and do the direct to gamer, the D to G.
     I love that.
     So I'm going to use it here, even though it's not KFC's, um, part of it.
     But KFC created a console that has a built-in chicken chamber.
     I just think it's smart and it's so funny.
     And I just love all the different ways that these brands are coming into the eSports gaming space.
     Because they know it's growing.
     And so it's like, how are we going to get, how are we going to put our foot in the door?
     You know, I like it.
     I like it.
     I like it for a PR play and for like, from a marketing perspective and advertising perspective.
     I mean, how many people are actually going to own one of these things?
     50.
     But because you can create, but like sometimes you create product and stuff for the news.
     And I feel like this is an example of it.
     Right.
     Yes, eSports is booming.
     Yes, KFC wants to be the official fried chicken snack, whatever you want to call it, of all gamers.
     Brilliant.
     Get it.
     Yeah.
     Want to leverage the audience.
     So they're coming where the audience is.
     But, but you know, again, is this where are there going to be four million of, you know, KF consoles?
     Right.
     As they're called in someone's home.
     No.
     And that's not the point.
     And then in someone would go, well, that was the point.
     Well, I'm aware.
     Right.
     But just so people are aware this is less about having a console that can warm your chicken up.
     But I'm wondering if it warms it up from like the heat of just the playing the game.
     Those things put off a lot of heat, which might be that would be even like a recycle.
     Like, hey, don't use your microwave.
     You're sustainable.
     Yeah.
     That's another egg.
     Well, I would have gone down.
     Because that was the first, that's where my head went first.
     But, yeah.
     Nonetheless, this is about the PR and less about the product.
     Even the product looks cool.
     It looks cool.
     Yeah.
     Yeah.
     It was.
     I was like, okay.
     But, you know, it's a PC gaming.
     I'm sure, because I didn't see any integration with like Xbox or Sony or anything.
     So it's going to PC gaming, which is the largest platform because of the broadness.
     And most of the true, true, true gamers are PC console guys.
     And so I guess it would be interesting who they partner with from the technology standpoint
     because these guys are like all about like how many gigabytes.
     How many it's got to have every spec and speed feed is possible.
     So we'll see if it's got the KFC original recipe.
     Oh, and it's super fast.
     Or if it's a little extra crispy.
     Extra crispy console.
     Yeah.
     Hey there.
     KFC calls.
     Honestly, this is like what I'm saying.
     This is like you pay for on the radcast.
     This is not even scripted content here.
     We are killing the game today.
     No, but that is it from the radcast today.
     That is.
     Yeah, that is our newest topic for today.
     We've got some good topics this week.
     Yeah.
     And go read about Clubhouse.
     It will be the next big app coming down the road.
     And if you get on there, you can follow me at Ryan Offer on Clubhouse.
     I will be setting up some channels.
     I've got some ideas in the works.
     I even see the radcast coming to life a little bit, potentially on Clubhouse.
     So I'm more to come.
     I'm actually going to extend one of my invites to the lovely Riley Clark here.
     Thank you.
     That was close to you.
     Oh my gosh.
     So we really appreciate everyone listening.
     You know where to find us at the radcast.
     The radcast.com and the dot rad.cast on Instagram.
     You can follow along with me on Instagram at any time at Ryan Offer and Ryanoffer.com.
     We'll see you next time.
     Yo guys, what's up, Ryan Offer here.
     Thanks so much for listening.
     Really appreciate it.
     Do us a favor.
     If you've been enjoying the radcast, you need to share the word with a friend or anyone else.
     We really appreciate it.
     And go leave us a review at Apple or Spotify.
     Do us a solid.
     Tell more people, leave us some reviews.
     And hey, here's the best news of all.
     If you want to work with me directly, you want to get your business kicking ass.
     And if you want radical or myself involved, you can text me directly at 864.
     729-3680.
     Don't wait another minute.
     Let's get your business going.
     864-729-3680.
     We'll see you next time.
     Bye.
     You
     You
     You
     You
     You
     You
     You
     You
     You

    Chapters

    No chapters available.