Platform for Higher Understanding with David Caldwell - a Think Billions Experience Guest

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 We're listening to the radcast. If it's radical, we cover it. Here's your host, Ryan Alford.
 Hey guys, what's up? Welcome to the latest edition of the radcast. Come live.
 Well, pre-recorded for you, wherever you are, but live for us here at the Think Billions event.
 I'm joined by my good friend, Mr. David Caldwell. David, brother, what's up?
 Good to be here. Hey man. Good to be here and good to be on the show.
 So thank you. It's beautiful. If you're watching the video, you need to watch the video
 to really get the impression. Well, you know, a lot of our audiences on audio,
 but you've got to watch the video to see some of the landscape and background here,
 you know, to get a foot to feel. Just imagine paradise in a desert with mountains behind us.
 A lot of pools. A lot of a lot of lavish living, but like you said, down to earth people. So that's
 pretty good. David is with the NFL Alumni Association and all about Maximism Potential,
 which is really what this events about. And I'm excited to talk to David about what he's been up to.
 And some big ideas, actually, when I start hearing anybody moves, you know, having had Mr. Randolph,
 one of the co-founders of Netflix on the show, when anyone matches, they've got an idea around
 this of that of Netflix. My ears perk up a little bit. So I can't wait to get to that.
 David, but let's talk, you know, I see you kind of look like an NFL player already.
 I'm sitting here, you know, there's rarely where anybody I'm going. Damn, I want to be bigger than
 mine. Not at all. Not that I made my transition to be mostly plant-based. So no, I'm a little slim now.
 Yeah, no, man, you look good. Appreciate it. Let's give everybody a little background on you, David,
 and leading up to today. 100%. So from Jersey, I'm a Jersey boy, grew up, you know, one,
 go to the NBA, NFL, MLB, thought I'd be the first person to, you know, do all three.
 Just as always, you know, very confident just based on my upbringing, I had a huge support system,
 my parents, and my older brother, and went to Monkler High School, did a year of prep school at
 Lawrenceville, found myself at the College of William & Mary in Colonial Williamsburg. Don't know
 how I ended up there. But, uh, it's funny, I went there on a seventh grade trip and I was like,
 who the hell would go to Colonial Williamsburg for college? That has to be the worst place to go.
 And, um, five years later, I guess, you know, I ended up over there. But, um, it was a tremendous
 experience that followed up with getting the opportunity to play for the Colts, you know,
 in Indianapolis. Got to play with, you know, two of my idols, Bob Sanders and Antoine, but they
 tremendous experience. I've played a few years in the NFL, then went up to Canada, played for
 the Hamilton Tide Cats. I loved, loved living up in Canada. The money was a little bit different.
 The money was a little bit different. Senior was beautiful, but that paycheck was a little less.
 Right. Right. Right. So, um, you know, I played up there for a couple years, then, um,
 always had in my head that, you know, I was always going to use football, you know, my,
 I always say to myself and the young kids like, use football, don't let it use you. And I always
 just wanted to use it as a platform to dive into whatever, you know, was next for me as I
 transitioned out. I got into the medical device field, did that for a little bit with striker and
 art directs, then started working directly with surgery centers, um, figuring out the ends and
 out to the business. After that, um, my mentor and I, we decided to go out on our own. We started
 doing business development consulting, which just means helping companies make more money, uh,
 increasing their profit margins. And now I'm doing that. Um, and while doing that, I should say,
 well, actually before that came up with a concept or a brand, I'm not sure if it was a lifestyle,
 it's, it's taken many, um, transitions itself, um, called out here, getting it OG. That's the name
 of it. It's an acronym for out here, getting it, um, a play on words with, you know, OG and
 everything like that. I like it as a marketer. You know the man you feel it. I'm doing it. So, uh,
 that was pretty much always about just figuring out how to maximize your potential and whatever you're
 doing. Um, just, just taking things to the next level, you know, uh, that, that's just been something
 for me that has been the most rewarding for me doing that for myself, but then also being able to
 have people go all in with themselves and really buy into the brand, the culture, the lifestyle,
 and really just use it to take their life to the next level. So I love it, man. And I remember,
 I'm gonna go back a minute for the cult stays. I remember like a three-headed monster when they had
 the running, I think it was you. I remember that Bob Sanders. They had like the, you guys had the
 three-headed monster running back. It was like three guys always sharing the rock. Yeah, it was,
 it was, well, well, we, all right. So you're probably thinking, I know who you're thinking about.
 You're thinking of like Marshall fault and died day. Well, I remember them, but I remember the
 Bob Sanders name and I remember, I remember your name from you playing. Yeah, no, no. I played,
 but we were mostly, it's funny when you look at a guy like Bob, because you probably saw him
 running the ball so much because you got so many damn interceptions and turnovers and even with
 Anton, but they, but they were on defense playing safety. So when I went there, it was, you know,
 I'm playing with my idols, you know, so I got the opportunity to learn under them and it wasn't,
 I didn't stay there as long as I would have liked everybody's story injuries and everything else,
 but it just to have that experience. It's a brutal game. Yeah, my kids will never play.
 My kids will never play. Yes. How is it? You know, we were talking pretty episode,
 I think it's fascinating if you'll be fun, you know, interesting, the dynamic of the players,
 you know, association, the NFL player association, versus the alumni association. You know, like,
 talk to, I think people would just find some interest to have how, because that's how popular
 the NFL is. But it's popular as the NFL is, I'm not, and I think it's probably by design. You
 want to like, folk, the games, what's important? But the business and the politics, the dynamics,
 you know, I know there's a lot there. I mean, so break down, you know, kind of the differences
 there and how you guys help, you know, pass players. Right. So it's a tough sport. As you said,
 it's brutal and it's ultra competitive and that's what makes it so amazing. But the things that
 make it so amazing are what take a toll on the actual players. One with it being so competitive,
 but too, and brutal, but two just based on the fact that a lot of the contracts aren't guaranteed.
 So it's a week to week. People think that when you sign your contract, like, I remember my
 friends used to look up my contract and it said whatever it said. And I'm like, you have to
 understand, like, I have to play that week. Like it's a weekend, week out thing. And if you're not
 playing, you can get in a lot of, you know, a lot of trouble. And you miss one game and you
 could be out of there just because it's that competitive. The only reason I got the chance to play
 was because guys got injured, got an opportunity. You make the most of it. So then when I got injured,
 same thing, you know, it's a rotating cycle. And most of the time, the guy that's fifth string,
 just as good as the first string guy. But to your point, being at that, the sport is that
 you need former players, you need older players veterans to really develop a structure when it
 comes to the CBA and providing a different support system that allows the players to transition
 when their playing days are over. And that's what we do on the NFL alumni side. It's a completely
 separate organization company than the NFL. So the NFL players association, the NFL PAs
 is directly tied into the NFL. That's current players as well as former players, which obviously
 you're going to focus a little bit more on the current players, you know, that's your business.
 You got to focus on the current players. Exactly. So the alumni, it's almost looking at it like if
 you're 40 years old, I'm a little bit under 40 right now. The things I care about and would
 advise players in right now is a lot different than when I'm 22, 23, 22, 23. I'm just like,
 you know, give me my checks. I can go to the club, like give me my checks. I can just enjoy life.
 And all that other stuff, the CBA stuff, you guys kind of handled that on your ran. I just need to
 make sure that I'm getting paid this week. So it's different. So you need a lot of those former guys
 to really just knock some sense in the younger guys and establish that foundation. So that's what we do.
 It's interesting you talk about that the build up. I mean, there's I think people know that
 players don't play long, but I don't think they realize how short that lifespan really, the average
 lifespan of the NFL player is and how, you know, yeah, those checks are there and they're higher
 than most people make, but you got to be thinking about life after ball. I talked a lot about that
 with Sean Maryman, who I had on the show a couple about a month or two ago. And he's fascinating to
 talk about that same dynamic. So it, but I will say this, you know, and I'll say this about you,
 I said this about Sean, you definitely have a certain business acumen and a certain,
 I don't know, air about you that just feels universally set up for business. Where does that come from?
 There's a question. My parents, my parents, you know, my parents, my dad. He was the youngest of
 nine kids. His all his brothers and sisters grew up on a sharecropping farm. He was the only one
 that grew in South Carolina, your home. And he was the only one that grew up in New York. He was
 born in New York, the only one. And he was the first to go to college. My mom was an educator,
 my grandfather. He was like one of the first black principals, you know, also played professional
 baseball. So it was always for me just competing in both ends like I never saw sports as just football.
 I always saw school as sport as well. So when I was trying to compete in sports, I didn't
 have to make sure that I was the number one on this test. I'm looking at the rest of the class,
 making sure that I'm competing just as well. And I always understood the power of just
 relationships. And I don't know where I got that from. You know, I like to just say I just had
 my upbringing, my parents just. Nature and nurture. Yeah. You know, a little bit of both.
 Right. And you just, I don't know, you smile. You listen. You know, you figure out different ways
 to make people feel good about themselves. And, you know, lead them in a more positive direction.
 That's, that's kind of what I've always been trying to do. Oh, I sense that about you. And I also
 sense, you know, you're living the playbook, Ryan offer playbook, which is leveraging where you,
 you know, that everything is temporary. So how do you leverage what you're at now for the next
 opportunity? Right. And people don't, I'll be able to get that. People don't get it and players
 don't get it. And that's the most disappointing thing. For me, I didn't go to one of these football
 factories. You know, I didn't, I didn't even have a scholarship out of high school. I had to go to
 prep school for a year. And then William Mary was like the first team that offered me a scholarship.
 I'm like, I'm going. But what it did was it gave me, it gave me a lot of different skills that I
 developed along the way. And players don't realize that the exact skills that they're developing through
 playing sports, like it's not how to back pedal. It's not how to sack a quarterback. It's having time
 management discipline, overcoming adversity, all these different things that employers are looking
 for because they bring tremendous value. Those are developed through playing high level sports.
 But we don't necessarily realize how to kind of mold that or to change our perspective and to
 see things that way. So you see a lot of former players, you know, a lot of my former teammates,
 they don't feel comfortable having conversations like this unless it's about football. But that's
 just because of lack of confidence to where my parents always had me up doing public speaking.
 My mom was a second grade school teacher. So I was in middle school in high school that she made me do
 the, whether it's a, we still have different assemblies. She'd have me speaking at the assemblies and
 doing all that stuff. So yeah, she did your favor, man, because you got, I call it the PIQs, professional
 IQ. You have it. You got a lot of. Thank you. The David transitioning a little bit and, you know,
 bringing it back to being where we're at, you know, to think bigger, thinking bigger, thinking
 broader, going bigger. I know you've got plans and, you know, nothing to sneeze at being with the
 NFL alumni association. But I know you're thinking bigger, you're playing bigger. So what's on the
 horizons? I want to influence as many people as I can that they have the ability to maximize
 their potential and the want and desire. If I can figure out a way to do that, well, let me not say
 if that's what I'm going to figure out a way to do it. I'm going to figure out a way to do that.
 And that's what we're doing right now. Because to me, that's the, that's the biggest impact that we
 can have, you know, figuring out and a lot of that impact is done by doing it yourself first. So,
 you know, people want to lead somebody that's not just talking about it, but they're actually being
 about it. You know, tell me what you did. Show me what you do and what you did. Not telling me,
 you know, what you think I should do. So I just want to embody it. I want to live it. And I want to
 make sure that when my days are done on this earth, that people understand that I squeezed every
 single drop out of life that I could. I love it, man. Where's the live by? Why is man way beyond
 his years? So let's talk about this, this, this big plan. How much can we talk about? We can talk
 about it. I want to Netflix. I'm coming for you. Yeah. Yeah. Yeah. The Netflix for, for business,
 for business content. Right. I think it's a little broader to that. But I want to hear about it. I think,
 it's interesting. Sometimes when people have an idea or like a concept or like a category change,
 we like to fall in love with our own ideas and ever complicate it. But when you bring it to the
 net, you, you immediately get it on people's levels of understanding when you say the Netflix of
 X, Y and Z, which I like because it simplifies it for you. Okay. They get the mind frame. Okay. This
 is, you're curating because Netflix is about curating and discovery of content of entertainment.
 So I'm immediately get there. But I know there's a spin on it with, with where you're going. Let's
 talk about it. Yeah. 100%. So, you know, what do we do? We go on Netflix. TV's almost dead now
 because we want to be able to choose exactly what category we want to watch, what we want to dive
 into. So for me, we're creating a platform that focuses on health and wellness, fitness, professional
 development, entrepreneurs, adventures, whatever you want to call it, getting all of these different
 experts who may need a platform. They need a platform providing that platform so that when you go on
 to OG instead of Netflix, you can click on, Oh, I need a yoga class for today. Okay. When you finish
 your yoga class, shoot, I need to tap into, you know, learning a little bit more about sales. I need
 to tap into learning a little bit more about marketing. I want to do this cooking class, you know,
 or I have my mom, who was a school teacher, you know, be able to go on there and say like, Oh,
 Mrs. Caldwell's class, we're going to, she's going to be reading a bedtime story, you know,
 being able to access all these different things that are going to enhance and elevate everybody's
 life. That's the platform that we want to create. And while I said that we could talk about it,
 it's somebody earlier said, like, you know, everybody has ideas, but not everybody takes action.
 So by me talking about it right now, I'm putting pressure on myself to make sure that I put the
 action behind all these words before somebody doesn't perform me. But you do it more than that,
 David. You're putting this on the damn rack. We got to, I have a million people out there.
 They're going to hear it and hold you accountable. Let her hear it. I welcome, you know,
 you got to welcome competition, you know, no, it's plenty. It's a composition, but it's just
 putting it on the record, right, putting it out there and it's, um, it's needed. You know, people
 want a monthly subscription that they can go on and have access to everything that can take
 them to the next level of their life. Like, what would that number look like? Like, what would it be
 worth, you know, would it be worth paying $30, $40? What would that price be per month to where you
 can tap into experts that can really enhance your life? And, uh, you know, we'll bring it to
 another level and have different tiers. But they can now, they can have a one on one with Ryan
 and Ryan can tell him about marketing. It's going to cost you, don't, but that's going to be an
 upper tier. That's the platinum tier. Oh, yeah. I got, I got a, uh, I've been listening to you talk.
 I'm going to give you a freebie skills on demand.
 Because that could be your subhead. There you go. Because that's really what it is, right?
 You killed me that skill. That's free. You got it. It's going to be the OG skills on demand.
 And because that's really what it is. That's what you're saying. Exactly what it is. You wind on your
 time on your dollar, win it. When you want it, skills on demand. And be clear audience. He said,
 I can have that not y'all. So no demand. There we go. Now I'm putting the pressure on you to
 to act. You know, I got to move on. Cool, man. Hey, where can everybody keep up with you, David?
 You know, where are your social platforms and where can they fall along on your journey and
 everything's going on? All right. So at OHGI. So this is Instagram at OHGI underscore big fish.
 We'll get into the big fish. Another, another podcast, but at OHGI underscore big fish. And then
 January 1st. I'm going to put in the date out there. January 1st OG.com OHGI.com. You'll be able to
 check us out. We got how we think how we think this is a legend. I want a how we peon on record.
 This program has already. It's already worth it. This is already worth it. This is already
 worth it. We've already drawn lines in the sand. We're getting things started. I've got ideas.
 We got how we son. We're going to have we son on board with some stuff. And you know that.
 So we just build it. This is all about elevators. Yeah, man.
 Cool, man. Well, David, I really love your story. I love your energy. And, uh, man, I can't wait
 to just fall along and, you know, be connected. And I'll help you any way I can. And you know,
 thank you. Skills on a man. Oh, there you go. I love it. I love it. Hey, guys, you know,
 to find us the radcast.com search for skills on demand. You actually find all the episodes from
 today. Any keyword from today's episode, you'll find the highlight clips with my man, David,
 and go follow his journey online. You don't find me. I'm at Ryan Alfred on all the platforms.
 Ryan. Alfred on TikTok. I'm blowing up. We'll see you next time with a radcast.
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