Josh Ellis - Editor-In-Chief of Success Magazine

 It's a really, it's a high-stress, treasure-filled, uh, exist, there's no safety net.
 You know, when I was a young, younger person, it was all just, that was, that was who I viewed as
 successful, as people that had a lot of money. And finally, silks or beers.
 Rad. Um, we don't need fewer types of alcohol. We need more.
 Now. Hey guys, what's up? Welcome to the latest edition of the Radcast.
 Hey guys, what's up? It's Ryan Alfred. Welcome to the latest edition of the Radcast.
 We're getting radical today. We've got the editor-in-chief Josh Ellis from Success Magazine. What's
 up, Josh? Welcome to the show. Ryan, glad to be here. Thanks for having me. Yeah, man. Hey,
 I think everyone that listens to the Radcast is all chasing the same thing. I think we're all
 chasing success every day. So, uh, I'm just glad we can talk about the magazine and what you guys
 going on. And, you know, maybe you, do you have the formula for success? Are we going to get down
 to the absolute, you know, magic formula for success today? Can we, can we promise that yet?
 That's right. I'm the only person that has it and I've added it and uh, we're going to be selling
 up and selling it. E minus four squared times hustle equals some form of success. You've been
 looking on my notes. I did. I did. Well, cool, man. I know you're the editor-in-chief at Success.
 I know you've done, you know, you've done some things with the Cowboys and TV. We talked
 pretty upset a little bit about your old-miss SEC guy. I would, uh, but let's, uh, let's tell everybody
 that doesn't know, you know, Josh Ellis personally, you know, a little bit about your background
 and what brought you ultimately to Success magazine and kind of where things are at today.
 You know what? When I was a kid, I was, I was, uh, I was just like a pretty good writer.
 Um, and I owe that to, uh, like a fantasy wrestling form that I stumbled upon in like a sixth grade
 where we would do, um, now it's, it's very clearly nerd stuff, but, but back then it seemed pretty
 cool to me, uh, where we would do play, but you'd tie you to write out like the wrestler is, is, uh,
 is diss track to the other pretend wrestlers. And so I wrote a lot, um, as a kid and I'm, I'm thankful
 that, uh, those, those haven't been saved anywhere on the internet, um, but just being your average like
 teenage boy, I wrote about my interests and so I wrote about football and wrestling and,
 and, you know, stupid stuff. And, um, the opportunity came along when I was like looking for a job
 as a 16-year-old. My first one was, was to haul, um, quick creep sex around. It was very heavy and
 hot in East Texas where I grew up and that sucked. Um, and it came along to write for the local
 newspaper, um, covering like the junior varsity volleyball games and soccer and stuff that,
 that, that the, the actual professionals didn't want to bother with. Um, and so I got even more writing
 experience and, and I, I, I decided that I wanted to go into sports writing. So I went to college
 for journalism and full intentions of being a sports writer, did it? You mentioned for the cowboys
 that was, uh, that was my first gig out of school. And, um, after a few years, just kind of
 felt like I, um, you know, what I was doing and writing about was trivial. And, uh, there wasn't
 much room for me to grow, um, you know, when you're writing the injury report, um, most days and,
 and, uh, talking about how they, you know, blew a fourth quarter lead or fell apart in December again.
 And, and, um, so I started looking for ways to grow, you know, as a person, um, through my work,
 but then also, uh, just professionally, it was, I, success, uh, happened to be in North Texas,
 happened to have an editing position. Uh, I happened to get it and, and, uh, was very lucky to, to,
 to get to, you know, um, evolve and develop as a editor, uh, and become the editor-in-chief back
 in 2015 and, and been really enjoying that ever since. Love it, man. Um, it's, it's, it's,
 it's rare that people follow, it seems like more and more, you know, people don't know what they
 want to be when they grow up, but to be writing at such a young age and following that passion and
 it leading to, you know, ultimately a career is really cool. And I think, you know, I was probably
 one of the rare people that was a marketing major at school and actually went into marketing. So it's
 relatable on some level. I, uh, and I knew I liked you, man, when you start talking about wrestling,
 I remember, like, coming off the top rope of my parents' couch when I was like eight years old,
 like, big elbow drops, you know, like, pretending I was the macho man or something.
 I was, I was an only child. So we just had like a duffel bag filled with old clothes and I did so
 many power bombs, chokes, chokes lands, um, you know, leg drops. I know they're like suplex,
 I can go all day with the, who was your favorite wrestler when you were a kid?
 So it's embarrassing to say, but he's still going now. Oh my goodness, Jericho. Oh, yes.
 He played a lot of different characters, started like WCW days, then went to, you know, he made
 his, hey, in the, I guess WF now WWE, uh, I never quite got over the acronym change there,
 but understood it. You know, worldwide by fund went to world wide entertainment. But, uh,
 man, I, as an adult, I have a much better appreciation for how hard of a job those guys have,
 and, you know, what, uh, you know, athletes and entertainers they are. What was like, uh,
 you know, riding, you know, ride out of college, riding for the Dallas Cowboys, you know,
 I know on paper, it may be sound sexier than what it, what it was having been in this industry,
 actually did some work with the Cowboys myself, uh, in 2008, uh, with Verizon and the NFL and
 all that agreement. But is it, uh, any, uh, fond memories from, from riding with them or, uh,
 was it as sexy as it sounded or, uh, or, or unsexy? I mean, it was a cool job. It, it,
 the pay sucked. I mean, I, I made like, you know, starvation wages pretty much, um, which is
 that's when you work, uh, in professional sports is like, um, yeah, you have to work hard,
 but we could get anyone to do it because it's, uh, a lot of people do think it's sexy. And it was
 fun. It was a fun job. I got to travel and I got to, um, you know, talk about football for a living,
 and a lot of people would want to do that. And, and I have no regrets about it. Um,
 the, the, the best thing that it did for me, uh, was it made me comfortable around
 parts of people. Um, and, um, you know, like, as a kid growing up in Texas, um, you know,
 the, the Dallas Cowboys are like this huge thing. Oh, yeah. And their players and their
 ownership and coaches, the front office, these are like, you know, uh, huge celebrities. And so
 when I got there as an intern at like 20 years old, uh, you know, drool blood. So it would pass
 by in the hallway and, and my knees would, would tremble. Um, and then, you know, over the course
 of several years of, of working around, um, famous people, rich people, um, news makers,
 what have you. I just got comfortable. And so, um, in my job today, I get to interview a lot of,
 you know, influential people and people who have extremely high net worths or, uh, you know,
 have done impressed things and, um, I'm not intimidated. I'm more comfortable around them. And,
 and, and that's anything that, that, uh, that's what it did for me and, and kind of taught me to
 just see everybody as a person one-to-one, um, seem, same as, you know, same personal problems that
 we all have and, um, foibles and, and, you know, what have you. I mean, you wrote for America's team
 and now you, you're writing for America's version of what we define as success and entrepreneurship
 and all of those things. Um, you know, talk, you went there a little bit and it, it's interesting
 to hear you talk about, you know, the net worth and the celebrities and being around people and
 how they have the same problems. I had Tim's story on the podcast. It hasn't released yet,
 who's, uh, the life coach of the stars and, uh, Oprah Winfrey's personal coach and Quincy Jones
 and all these people, he talked about that very thing. And, uh, it, it's, hey, we all have to put
 our, uh, pants on in the morning and we all have, uh, the issues and I think once you realize,
 there's a human nature to all of us that some of that starts to fall down. But talk about, um,
 you know, success and, you know, the journey I know the, I think believe in the last year,
 the magazine is sold, but maybe talk about the evolution of the magazine and, and some of the,
 you know, some of the, your favorite moments maybe for writing with, with, with the publication.
 Well, um, success was founded in 1897. So if anybody is unfamiliar with it, it's really just,
 we're too new. Um, we need, we need a chance to break through. Um, 2022 will be, uh, 125th year of
 the magazine, getting out of publications several times over the years, different ownership groups,
 defunct here, brought back their slight title change here and there, but, but the history goes back
 to 1897. Um, and it was, it was founded by this guy, Orson Sweat Martin, who was like a preacher
 philosopher. And at that time, you know, the general, um, philosophical idea that was in, um, that we were,
 our fate was decided by the creator and, and there was very little, uh, utility in, in trying to,
 improve your circumstances. And he disagreed with that. And, um, so the magazine has always been
 four people who, uh, want to take control of their own destiny, their own finances, their own
 future. Uh, and, and that's, that's, that's what it is still today. Over the years, it really has,
 become a magazine for entrepreneurs and leaders. Um, today we really, um, see it more as a solo
 printer, um, like a real estate agent or an independent salesperson, anyone who is sort of, um,
 self-reliant for their income and, and their outcomes. Um, but, yeah, it's, it's a magazine that
 is not just, uh, about business and, and, um, you know, growing a company. There's, you know,
 we have a lot of competitors who, who do that on the new stand next to fast company,
 an entrepreneur and ink, um, and, you know, pulling bird business and those magazines are, are,
 you know, extremely, uh, valuable at what they do in helping companies grow. And what we,
 is we help the individuals who run those companies grow personally. So it's, the thinking is that,
 if you are, um, a business owner, then you are the most important person, most likely in your
 business. And the better you are, the more you bring to the table, the better off your business will
 be. Uh, we help people grow, uh, in their, uh, leadership capacity, um, and their understanding of,
 of how they do business and, um, you know, their, um, sales and marketing, um, strategies and things
 like that. But we help them as much as anything, um, in, you know, some, some soft skills and
 intangibles and their personal happiness and their, um, mental health and their, you know, feelings
 of, of growth and purpose and what they do. Um, that's, that's how we try to serve the reader and,
 um, you know, feel, feel that it, it's really important. I mean, these entrepreneurs are the people
 who employ America. And, um, so, um, you know, it's, it's a, it's a really important sort of
 societal mission, uh, to keep those people running strong. And, you know, it's interesting to hear
 you put that lens on it. Having, I read fast company, read entrepreneur, I've read the last
 few, uh, issues of success. And that, that really did encapsulate it for me. Uh, and you, you,
 you spoke it so eloquently like the difference of, because you, because you read even myself,
 I mean, I'm a solopreneur and, but I read and I'm in the industry and marketing and business
 and all these things. So I read, certainly with a more educated might, might be the right word,
 but lens of it's my everyday job, a fast company, but it's, I go, you know, man, this is not really
 adding a lot of value to maybe the everyday, small to medium business owner or something like
 other than just high level interest, uh, but reading success and reading the articles and the
 tips and the, and everything that goes into, again, nurturing, maybe that perspective and that
 mindset of the solopreneur really does separate success from the others.
 It's a really, you know, those people like yourself, it's a high stress, pressure,
 film, uh, exists where you have, um, you know, there's, there's no safety net, um, and there are,
 in a lot of cases, people relying on you, um, and, um, you know, so, so it's, it's really important
 we found to, um, you know, to provide something that they can, those readers can, um, you know,
 know that they're going to get something good from, they're going to grow in some way
 when they open the magazine and give us 10 minutes or two hours to read it.
 And it's as much as anything, hopefully it lifts them up, hopefully it's motivational and
 inspirational and you see other stories, um, in the magazine that, um, that, you know, you can,
 you know, have some takeaway from, but, uh, there's a humanity in the magazine, I hope, that,
 that, um, you know, people can see that there are others like them who are going through it too,
 uh, and, um, you know, sort of, uh, see their own, uh, potential and their own capacity, uh, to,
 to, to reach the next level that, whatever it is, whatever goal that they're after, um, that,
 that they've got it in them. What, um, you know, having written for the, you know,
 the journey that you're approaching eight to 10 years, uh, correct with, with the magazine and
 publication. Is it changed your definition of success or, I'm sure it's molded it in a
 lot of ways, speaking with the level and the quality of the people that you get to speak with.
 But is it, has it summarized or, you know, I guess I'm getting back to that magic formula,
 but more, but more in a realistic, like, lens for you, for now, maybe how you define,
 not, not just for yourself, but in general, does it, does it kind of, uh, bring it all into,
 into, into crystal form, you know, like what success is?
 You know, when I was a young, younger person, it was all just, success was,
 that was, that was who I viewed as successful. As people that had a lot of money and I came from
 like a lower middle class, um, and, um, you know, so I, I, I just thought like getting,
 getting ahead and having a good life for me is going to be like being more comfortable
 financially. Um, but, uh, you know, I, I, I do make a lot more money than I did when I got here.
 And I still have problems like, you know, life is, uh, life is better because of the people that
 I have around me, not being, uh, my, you know, higher salary or, or like, um, you know, the, the,
 difference in my lifestyle. So I think that, you know, what it's taught me is that, um,
 you can make a lot of money, like, you know, unhealthy and, and, uh, you know, not in good
 enough shape to like play with your kid or you can, um, you know, I, I, I have viewed success as,
 as over the last few years, there's like really like four basic temples and I ran through
 them a little bit earlier, but happiness, health, growth and purpose. Um, and when,
 you know, you, you could be in really good shape on, on the counter side of that, but, uh,
 still be depressed. Um, and so it's, it's, there's an alignment with, um, the, the things that, that,
 you know, and the same token, somebody can, can, you know, give, if, if what's your passion in life,
 like surfing, uh, and all you want to do all day is surfing, and you don't care, um, you know,
 that, that you live in like an efficiency apartment, and, and all it takes to afford that lifestyle
 is to give like two hours of surfing lessons a day, and then you can surf for the rest of the day.
 If that's success for you, then it's for nobody else to define it for you. That's, that's all that,
 uh, you need, and that's all that matters. And so, um, I think as I've gotten older and matured,
 and, and, and, you know, been around a lot of people who define success for themselves, it,
 it really is, um, you're up to us individually to, to determine what we're after.
 Well put, H-H-G-P, we're going to have that in the show notes. Health, happiness, growth,
 and the P was purpose. There we go. I love that. We're going to create something around that.
 I love that. The, um, you know, social media has been a blessing. I don't want to call it a curse.
 It's, it's the foundation of, of my life in some ways with our business with what we do.
 So I don't want to call it a curse, definitely not for myself, but, you know, we all know the pluses
 and minuses of social media and the, the lens that it puts success on, like you said,
 money and cars and lambos and all these things, has it had an impact that you've seen? And obviously,
 social media has been around for 15 plus years now, but in, in a mainstream way. But,
 has it impacted the magazines, view, and lens with which the stories that you tell for success,
 more specifically? Yeah, well, because, as I mentioned, our, our readership, we sort of define
 solopreneurs. It really is important for those people to market themselves and build a community
 or a sphere of influence, whatever you want to call it. And social media is the primary way that
 we do it today. If, you know, if, if I'm looking for a, like, coach and you don't have
 Instagram or a Twitter or a Facebook where I can find something out about you, then,
 then I'm probably going to move on just because I, I'm, my people do their, their homework
 these days, right? And so, and that is the new word of mouth is sharing posts, things like that.
 So, that is how, you know, people, people grow businesses and gain influence. So, it's simple
 to, you know, understand it and, and use it rather than be used by it. But I also think that,
 as users and we all are to some capacity, we're not getting what we signed up for. I remember when
 Facebook came out and I was a freshman in college, I thought, this is great. What an awesome way
 to connect with my friends. And no strings attached, you're kidding? How amazing. And, and obviously,
 that wasn't the case. And we see it with all the other, you know, platforms these days as well,
 that not only are they just selling to us and marketing to us and, and, or selling us really to
 the advertisers. But in a lot of cases, they, they really don't, don't make us happier or more
 healthy mentally. They don't help with our feelings of growth or purpose. They just drag us down.
 And so, actually, over the, you know, the course of first half of this year, success has been
 trying to do something about that, trying to improve it. Yeah. And I, I think you have a
 transition perfectly because I wanted to get into what you guys are building. You guys are putting,
 you know, your money where your mouth or writing is, so to speak, and, and actually building a
 community for all of this to take place. I think you guys have naturally been doing this anyway
 with your content and all of the, the coaching and all of the things that success does you guys. But
 now it's kind of all coming together here with the achievers platform success achievers community.
 Um, it, it looks impressive so far. I started to play around with that. I'm going to get signed up.
 But I, I really want you to talk to, you know, I think you just nailed, you know, really,
 you know, some of the pitfalls and some of the detriment supposed to been happening on some of
 the other platforms and how, you know, there's, there's kind of a lack of that. I don't know,
 ability to transition from just self promotion or, you know, I guess the, the commerce aspect
 of other social media into the development portion that I think you guys are doing with achievers.
 So I'd love to hear more about what you guys are doing with that. Yeah. So, um, achievers is the
 platform that people can check it out at achievers.success.com or download the app, success achievers
 community. Um, and, and like you said, it really is meant to create the community that we were
 supposed to get on those other social networks. But, um, but instead we got, um, you know,
 representations of who people are. So, so achievers is, is a mentorship platform. There's
 people who sign up are there to find mentors, people who have had the experience in their field
 or their lifestyle or their, um, you know, interests. And they're there to give mentorship to
 people who are a little bit early. And so there's a given a gift. And, um, you know, we don't,
 we don't, um, collect anybody's data. We don't, um, you know, there's, there's no ads on the platform.
 It's, it's entirely a community. It's, it's what we, um, all expected. I thought we were getting
 when we signed up for these other places. Um, and it's, you know, it's, it's so geared for the
 solopreneur, the entrepreneur, the person who's self-reliant for growth. That could be, you know,
 an entrepreneur in a company. I'm just just trying to understand how to get ahead in one way or
 another. But whatever your interests are, there's somebody in this community who you can learn from.
 And they may post. You may need to ask them a question. You may need to seek them out.
 But, um, that's, that's the idea to bring like-minded people together. And, um, you know, it's,
 it's, um, the magazine, as I mentioned, been around for 125 years. We have websites and podcasts
 and things like that now, evolving as a digital media company. Um, but that's all like one
 directional content, right? We, we create, push it out into the world, you absorb it or don't.
 Um, and what we think the future of media is is these communities hubs for, um, the people who
 would be our reader, would be our audience member to gather and serve one another and, and, um,
 ask for the help that they need on demand. Um, and just bring people together to create these
 positive collisions, um, where, um, they'll get actual value out of it. Not just, uh, you know,
 some, some place to, um, erotically doom scroll or to, um, you know, just waste time while sitting
 in a red light, um, but, but some actual, um, some actual growth from it. Yeah. I love it. I think it
 was the, uh, you know, and I heard you talk about this on an interview and we don't have to go
 completely down this path, but like, that was the promise of LinkedIn on some level, uh, at some point
 and it's turned quickly down, you know, more down the Facebook path, I think than anything else
 of, of just content and, and, you know, individually trying to get our next job or our next
 opportunity, but, and, and certainly there's educational aspects, but I think what you guys are
 doing, like you said, is that nurturement and, and enrichment in things that are improving the
 person, improving people and bringing them together to share those experiences is the real
 differentiator. Yeah, LinkedIn is a networking platform. We, we did not set this up to be anything
 like a competitor for LinkedIn. People are on LinkedIn, naked lives, you know, trying to,
 to get ahead themselves, create more startup business or find a job, whatever, um,
 after. We're, we're there, um, achievers is, is for people to, um, to, to, to give of themselves.
 And I think that in my experience, um, the, the jobs that I've gotten, the, um, you know,
 sidegames, speaking opportunities to, some of the, so many of the good things that have come along
 in my life is because, um, I gave with no expectation in return. Um, and, um, that's as much as
 anything, what we're, what we're trying to create, um, you know, some, um, some, uh, some love around
 is, is just to, to, um, be offering of ourselves, um, on this platform. Um, and good things will
 come from that. People will see, uh, that we all have individually something, something to, to share.
 And, uh, I think that there's, you know, obviously the, the potential for, for it to, to mean,
 huge, for people, if they use it in the right way, we're, we're, it's still very early in the
 platform. So we're taking a lot of, um, paying a lot of attention to community management.
 People that are on there that aren't using it in the right way will let them go. We'll,
 you know, give you a nice, polite warning at first that this is not what the community's for, but,
 you know, we'll be shy, um, managing it to make sure that it's not abused.
 How are you guys attracting creators or coaches or, you know, maybe talk about any of the specifics
 around what people can expect in, and, you know, the, I don't know, the way with which interactions
 take place or those kind of things. You know, I think it happens naturally. It's as much as
 anything. Um, the people that are aligned with that mission and they see me doing an interview or
 they see the, you know, content we've created to explain it. If it sounds like something that they're
 into, then, um, then they find us. It's, um, you know, it, it achievers does not have to have
 three billion users or whatever like Facebook to, to be, you know, valuable to our audience and
 a useful platform for us, uh, and to serve our mission. Um, I think that there's a domino effect to,
 to, um, the kind of content we put out when it makes the audience better or the kind of content
 that exists and is shared naturally on achievers. How are there are those positive collisions?
 And somebody comes away from it a little bit better, a little bit savvier, a little bit, um,
 better leader from something that they learn from someone else there. Then, then I think one,
 they're more likely from, to, to tell a friend or invite a friend to it. Um, and two, um, they're,
 you know, there's just positive developments that come from it, paying it forward in some, in
 some way or another. Over time, we are working on sort of an affiliate program to where, um,
 if you join our networks, then, um, there could even be a financial incentive to it for you. But,
 but, you know, we use, we use achievers to find, um, talent partners in, in this community to
 find, um, voices of people that will feature in the magazine and on our podcast. So as much as
 anything, um, there's, there is, uh, you know, a chance to, to, um, you know, to be seen and, and,
 and to have your voice kind of a way through our other platform. Yeah, I love it. It's
 membership. That makes a lot of sense. And go figure, you know, a company paying it forward. Um,
 you know, a media company that is, uh, it seems like it's all the way. I know if people talk about
 and purpose marketing is all the rage now. But, you know, from a media perspective, uh, it seems
 you guys are really starting from, from the right perspective. Um, you know,
 any like, as we're kind of getting towards the end and closing out here, I mean,
 any like personal highlights with success, like, guys or people that you've interviewed or
 done articles on or anyone you'd want to mention that maybe, uh, surprised you or any just,
 highlights that stick out, like, one, you know, above the others or something that someone might
 be surprised to hear. You know, I've, I've interviewed a lot of a lot of people that, that, uh,
 so many others consider like these real influencers in personal development or marketing, you know,
 uh, life coach type people, Tony Robbins and, uh, Mel Robbins and, and thought leader Simon Sinek,
 you know, these types. Um, and they have something to teach, of course. Um, but, but I think that if
 you ask the right questions, then, then everybody does, um, through their own experience. So,
 you know, somebody like expects to get much perspective from, um, if you just judge off of
 the, the, the thin version of a personality that you see on TV, something like Guy Fieri,
 as, as much insightful and deep things to say as Tony Robbins. If, if you know how to ask it,
 if you get him out of his, um, comfort zone, I interviewed DJ Khaled, um, last week and, um, at the,
 at the beginning of it, he's, he's very like just on brand and like, we the best and, and, and,
 doing the whole stick. And by the end of it, he really opens up and you can learn something from him.
 And so, um, I, I think that that's, that's what's really interesting to me about my job is, is,
 you know, going deep with people to uncover the, the layers of the onion that can be insightful
 for our readers. Successful people, um, you know, they may not have identified the reasons for
 themselves that it is working out for them. Um, but there's always something there deep down
 that allows them to, to, to get ahead or keep working hard or to come up with great ideas or,
 to be a great partner for other people. So, um, to ask the right questions, and it's there,
 which is about everybody. Well, nothing warms my heart more than hearing you talk about guy.
 I don't know what it is, but like, I find my, my wife and I watch like everyone of his shows,
 and I'm like, I like, I, you know, like, I think at first, like, you think like he's over the top,
 a little cheesier, whatever, but then like, I've like really grown to like him, at least through
 the lens, which I get to watch his, you know, shows and everything. I'm like, I like this guy.
 So nothing warms my heart than the fear that he actually was breaking it down for you.
 He was on our cover several years ago, but like, he's aware that people make fun of him.
 Yeah. He doesn't care. He's like, this is, this is me. I'm, I'm happy being me. I don't want to be
 80% of me that is more palatable to a wider audience. I want to be all of me and, and, um,
 and he's happy with that. And, um, you know, he gets to eat some awesome food and drive around
 a convertible and like, you know, how bad is that? Dude has the life. I mean, I love, like,
 yeah, literally on Friday nights, this is how boring I guess our life's gotten. I'm going to like,
 really open it up to our audience. It's actually really cool, but just pretend it's not cool.
 And, but Friday nights, like literally with our kids and everything else, because look,
 there's so much little television that you can watch like your family now. It drives me crazy,
 but I have kids under 10 and like, but we'll, we'll watch Diner's Drive-Ins and Dives,
 like, you know, for like seven to 10 p.m. like every Friday night, like, good. I'm like, dude,
 this guy's got the life. He's just munching on food, driving his convertible and being himself.
 Yeah. And, and, you know,
 that is the person, like, that is the guy in the surf,
 you know, big surf classes, right? Like, there are other people who are like these highly respected
 front chefs. You wanted to do, you know, you wanted to be him. And so that's success.
 I love it. All right, you got, you got time for our little rad or fad, you know, buzz words. So,
 like, I'm going to give you one topic and you can one word it, rad or fad, or you can add a
 little context if you feel it's necessary. We, we allow either one for our guests. Okay. Okay.
 All right. First one, online coaches, rad or fad, rad. I think that, you know, I think that we
 could all stand to grow and we all need somebody to call us out on our BS. And sometimes people,
 just having another perspective, like, of somebody who, you know, is not in our own heads,
 can tell us what we need to hear. And so I think it's good. Look, number two, clubhouse and
 or social audio, rad or fad, you know, maybe in some future iteration where they could cut out
 the fat and just present the, the goals, then maybe it'll work out, but I can't stand it.
 Ding, ding, ding, ding. Mark guy, when I know a smart guy, when I meet him, tick,
 talk for the mainstream, rad or fad. I will say rad. It's not for me, but, you know, there,
 there is, you know, there are millions and millions and tens of millions of people younger than me
 who consume content like that. So I think it's not going away, rad. Yep. Agreed. Zoom calls.
 Rad. Yeah. We work from home now and, uh,
 yeah, it seems futuristic to me. I don't know. I got to love it.
 It is enabling a better life and potentially a different version of success for people,
 I agree. And finally, silts or beers.
 Rad. Okay. There's, there's, there's room for, it's a big tent in, uh, on a happy hour, right?
 We don't, we don't need fewer types of alcohol. We need more. Yes. All right. Very good.
 Well, cool, Josh. I really appreciate you coming on. I know you've mentioned it, but let's do it
 one more time for everyone listening. Where to keep up with you, where to keep up with success,
 and how to find the achievers community. Yeah, you can find, uh, the achievers community
 at evers.success.com or download the app, uh, through whatever app store, achievers.success.com.
 Find me there and find the magazine on new stands every other month. Uh, we've got a brand new
 issue that just hit, uh, in June and we'll be back again with another new one and all.
 I'm not for another hundred and twenty five years.
 Maybe we'll be around for it. I hear we're going to live to 150, according to some
 art of class, rad. I don't know. I might not make our generation, but the cells
 repairs are the key to that. Yes, it is. Josh, brother, really appreciate you coming on. Hey,
 guys, you know where to keep up with us. We're at the dot rad.cast on Instagram, the radcast.com,
 and I'm at Ryan offered. I'm verified on all the platforms. You could follow all of our content
 there. We really appreciate you. We really appreciate Josh from success magazine. We'll see you
 next time on the radcast.