Weekly Marketing and Advertising News, October 29, 2021: Google Making Waves

 You know what I mean, we're not really dressed up, but it's almost Halloween, national cat band.
 What's the point of having a cat? They're so independent. They don't want you to do anything they want to spend then go outside and like come back three days later.
 They only want you to pet them when they're ready, and then when they want you to stop petting you, they'll bite you.
 Firewood, no. What the hell is that? I don't know. Who is that?
 And I don't know if this is true anymore. Apple music sounds better on an iPhone than Spotify.
 That like Apple like reduces, reduces Spotify. It makes their sounds so good.
 So Adobe is built a deep lake pool, but doesn't know what to do with it. Like, then why is they built it?
 Who's their biggest competition? Let's go with their CEO and let's do a deep fake with him.
 I don't know what to do with it. So let's just market it.
 Yeah, let's market it. We don't know what to do with it. So we get some of this.
 Yes.
 Hi, it's Prada and you're starting again.
 You're listening to the Radcast. If it's radical, we cover it.
 Here's your host, Ryan Alford.
 Hey guys, what's up? Welcome to the latest edition of the Rad.
 Radcast. It's Friday, October 29th.
 It's almost Halloween. I'm doing by Sean. What's up, Sean?
 Oh, sorry. I didn't need to get you out of your
 middle of my own. Oh, yes. Oh, hi. Hello, Ryan. Hello.
 How are you doing? You look, you look great.
 Flowmaster. Diddy. Flowmaster. Diddy.
 How many times I fixed my hat?
 Who does we're going to laugh about our costumes?
 It's because that heads about 10 times too big for that thing.
 Hey, man. Don't be knocking.
 Don't you knock it till you try it. You'd like a little sample.
 I got my girls outside.
 You got it by before you taste. Yeah, yeah, yeah.
 Taste before I buy. Yeah, whatever it is.
 Yeah. Life is good. Life is good.
 Yeah, life is good. I keep thinking you're going to
 break out into a downward dog thing.
 So what I was doing before I got in this chair.
 Yes. So now flexible. I don't know if you can see I'm sitting in the chair.
 Yes. I see that. Yes.
 I see it. It's been a good week here.
 It's almost Halloween. That's, you know, I mean,
 we're not really dressed up, but it's almost Halloween.
 I was going to put on my costume after the after the podcast.
 I mean, you guys were used to seeing me in this.
 I wear it every other day. So it's just not that unusual.
 I feel good though. A little hot.
 Yeah, I mean, it's a little velvety.
 Yeah, I was going to say, velvety, it's hot.
 I don't think it breathes too much.
 No, but and I'll be growing this hair out, you know, for two days.
 And it's, you know, using that new, you know,
 that stuff that horses like through their hair out.
 It's amazing how fast that makes your hair grow.
 Yeah. Yeah. You're at the bank stage too.
 It's like, you know, you're going to grow it out.
 You're just going to keep it. I don't know.
 I'm going to see how it goes.
 It get a perm. See it.
 Perm would look nice.
 It's always there goes my hat.
 I'm losing the hat. That's gone.
 Yeah, let that let the hair slow.
 I got to let it go.
 My grandmother's got a great perm spot too.
 So I'll let you know.
 Yes. So we've had a good podcast for those that missed it Tuesday.
 The co-founder of Netflix, Mark Randolph joined the show.
 Dropped a lot of knowledge.
 Mark was really cool, very transparent.
 He had a lot of good insights about how good ideas don't mean shit.
 It's all about execution and kind of developing your ideas.
 So he's had a little bit of success.
 Tiny bit.
 We might want to listen to him.
 Yeah.
 He executed a little bit of this.
 Yeah. He got it done.
 And Tuesday, the CMO of WebEx by Cisco.
 Aruna Ravi Shandran.
 I kind of just like saying her name.
 I can't say it.
 She was awesome and very eloquent, very well-versed.
 And she might be one of the smartest people I've ever talked to on the podcast.
 She was an engineer, then became, got into marketing,
 like it took a total V-turn or a U-turn.
 V-turn or U-turn.
 It kind of felt like a V-turn.
 It was so dramatic.
 So dramatic.
 You know, use a little...
 It takes a little more time.
 Time to do a U-turn.
 She went V-turn.
 And anyway, she was awesome.
 Talked about the product roadmap for Cisco and the differences with WebEx.
 But more or like, talk about hybrid work.
 People working from home now, the challenges and opportunities of that.
 And then she just talked about, you know, being a mom
 and running one of the largest companies in the world,
 or being in leadership.
 And what do you think a company like that's going to do?
 Are people going to work that hybrid forever, you think?
 Or after COVID's fully passed, they're going to go back to it?
 I think we're going to be in a hybrid world forever.
 I think it's going to be both.
 I think depending on the industry, some, you know,
 I don't think that Genie's going back in the bottle.
 Yeah.
 So I think you're going to have a little bit of both
 working at home, working at the office.
 And I don't know, you know, for us,
 I'm not convinced it's the best thing for a creative agency,
 not to have some collaboration together in person.
 Yeah.
 But, you know, we work remote on Fridays,
 we're making work wherever they want.
 And so try to get people flexibility.
 But, you know, you got to have the right team
 that they're responsible.
 They're doing what they're need to.
 It just depends on where you are kind of in the stage
 of the business, you know, depending on what you do.
 But I think it's going to be a hybrid moving forward.
 Yeah, I think that freedom's good.
 I think the freedom's nice for people.
 Yeah.
 And so we'll see where it goes,
 but she was great.
 Had her on.
 Been following the braves.
 We're right up the road here.
 Braves are a couple hours away at Lana.
 We're two hours from Atlanta and upstate South Carolina.
 And the braves are in the World Series.
 It's one to one.
 Moving back to Atlanta.
 So go braves.
 Go braves.
 You much of a baseball fan.
 I'm not.
 I'm not really either like during the regular season.
 I'll be at, I'll admit,
 like I grew up watching the red braves
 and watched like every game when I was a kid.
 And I don't know if it's just like the way society's going,
 but like now my attention span for watching,
 you know, a four-hour baseball game.
 Yeah, it's just a little slow,
 but it's exciting during the playoffs.
 Yeah, the only thing I'm really into is the UFC.
 Yep.
 That's that's the one thing I'll watch every,
 every, every Saturday or every belt.
 And now it's time for the Red House
 with Ryan L.
 Thank you for teeing that up.
 If anyone ever says UFC,
 we are going to play that track.
 I think it's like, what's legendary?
 It's the trigger.
 Bruce was awesome.
 Can't wait for that episode.
 It's coming out a few weeks.
 So you buckle up people.
 Bruce was amazing.
 But it's been a good week.
 But as usual, we have a few social holidays.
 We like to, we're a marketing podcast.
 And I think in marketing today,
 social media dominates.
 And if you aren't properly highlighting
 the social media calendar with the best holidays,
 then you're just not doing social media, right?
 So we start with a, you know,
 pretty serious one that's actually today.
 It's today that we need to be
 celebrating National Cat Day.
 It's important.
 Yeah, um, cat scare me though.
 Yeah, there's, they're like small tigers.
 You know, I'm more of a dog guy,
 but I respect the cat.
 I'm a cool cat.
 Cool cat today.
 You are.
 You got some kitty cats.
 Cool cat with a cat.
 Yeah.
 Yeah.
 It's a good selfie.
 It's amazing.
 Look at this.
 It's a cat print or a zebra brand.
 I don't know.
 But National Cat, I fucking hate cats.
 Sorry.
 I don't want to understand that.
 I had one growing up and we had it in this cat.
 It did not want you to, it was like,
 they're so, it's like, what's the point of having a cat?
 They're so independent.
 They don't want you to do.
 They want to, you know, eat,
 sleep and then go outside and like come back three days later.
 They, they only want you to pet them when they're ready.
 Yep.
 And then when they want you to stop petting you,
 they'll, they'll bite you or claw you.
 Yeah.
 Yeah.
 And no cat sock.
 I know.
 So, uh, but hey, if you like cats and you're listening,
 it's okay.
 We, it's, every, each their own.
 But, uh, National Cat Day, uh,
 tomorrow being Saturday,
 the day before the big holiday is checklist day.
 Okay.
 Don't ever make your check.
 All of the, some of these holidays, you know,
 strike me as funny as like,
 don't ever make a checklist, but on checklist day.
 Definitely do it just one day out of the year.
 Yeah.
 You make checklist?
 Uh, I have to.
 Yeah.
 Yeah.
 It also makes me feel better.
 You know, like I'll, I'll literally write down
 everything that I have to do,
 including eating food,
 taking a shower.
 When I check it off,
 it makes me feel like I've accomplished something.
 Yeah.
 Today's checklist involved, uh,
 getting my suede shoes cleaned,
 shining my necklace.
 That's no gold, isn't it?
 Oh, it's real, right?
 It's kind of heavy.
 And then, uh, I did put some product in my hair.
 This was all on my checklist.
 Yeah.
 How long did that, the hair take?
 Oh, today, you know,
 hair and makeup took about three hours.
 Three hours, yeah.
 You know, just while it was
 buffing my
 something.
 What are you, buff?
 I was buffing my suede shoes.
 Thought you're going to say say something a little
 more like, well, you know,
 hey, we got a buffer or a fluffer.
 What's the rating on this podcast?
 It just went on all the rails.
 Yeah.
 And, uh, of course, the biggest,
 you know, Halloween Sunday.
 Yeah.
 And some people will dress up.
 Others will be themselves like us today.
 And it'll be good.
 My kids are excited.
 Yeah.
 What are you, what are you going to do?
 Are you going to take them trick or treating?
 Where's the spot to go around?
 We're going to be at the lake.
 And they're doing, uh, all the boats are doing like, uh,
 I don't know.
 It's a big party.
 Big party and walk around the kids can trick or treat.
 And there's a couple.
 Uh, like this code,
 they've got like a parking lot and stuff.
 There's going to be like,
 trunk or treating.
 Okay.
 Yeah.
 And like games and stuff.
 Trunk or treating.
 Trunk or treating.
 Sounds scary.
 I don't know why it's picture like kids getting kidnapped.
 Yeah.
 Come away.
 They're coming.
 Little kitty.
 Come look at my trunk.
 I got snitch or something.
 Just climb in and you get lots of treats.
 This trick goes from the back of the trunk.
 You got to climb in.
 Yeah.
 You got to get in to get them.
 It'll go good.
 It sounds like a horror movie.
 It does.
 The, uh,
 but Monday is National Author's Day.
 Okay.
 Okay.
 So if you've written a book,
 okay, you're still on the back.
 Thank you.
 And it's actually three days in one.
 Uh, and it's also World Vegan Day.
 Thank God.
 Yeah.
 Go.
 Are you, are you, you're not a vegan?
 Absolutely not.
 Yeah.
 Now I'm a, I'm a mediterion.
 Yeah.
 The, uh,
 Absolutely not.
 But hey, if you're out there and you're vegan,
 then celebrate and have some vegetables.
 I tried it.
 I tried it a couple times.
 I was just always hungry.
 Yeah.
 I could not, uh,
 I could not fill myself up.
 Like I have an insatiable appetite for meat.
 Yeah.
 That's like a good burger.
 Yeah.
 And for moose.
 Moose for my hair.
 It's like they're my eating moose.
 Why did you eat a moose?
 No, you know, I was just thinking about everything I had,
 you know, going on here, keeping it this lovely.
 The, uh, moose blood in my hair.
 And, you know, we joke a lot.
 And, you know, this last holiday for the first is,
 you know, something we really shouldn't take lightly
 as national cook for your pets day.
 Yeah, I got to make sure that your cats are getting fed.
 No, you're cooking.
 It's not feeding them.
 You're cooking for them.
 Cooking.
 Yeah.
 Yeah.
 Like, how about national cook for your husband?
 How about national let your dog outside and you can go find his own thing?
 Yeah.
 Yeah.
 So national cook for your pets day.
 All of your social holidays.
 Don't forget to make sure you've got your posts up for every one of them.
 Yes.
 Especially cooking for your pets.
 That's the biggest holiday in Los Angeles.
 Speaking of cooking, Chipotle is hosting a virtual restaurant
 Roblox for it.
 And it's a Halloween experience.
 Are you familiar with Roblox?
 I'm not like we may have talked about a few times.
 My kids play this all the time.
 It's their favorite game.
 It's a virtual world.
 It's the metaverse.
 Okay.
 And they have all these little different mini games that you play.
 And you can play with one another.
 And it seems pointless to me.
 But there's this metaverse in these worlds
 that they're playing pointless games in.
 And they just jump around and play, you know,
 like sometimes they're hitting each other,
 trying to kill each other.
 Like you would in a normal, you know, action game.
 And then sometimes there's like a football game
 where it's a bad version of Madden,
 like very tech mobile-ish.
 Yeah.
 And they play it.
 And it's not as good as a football game should be,
 but for some reason they enjoy it.
 So it's pretty much you're living a different life in a game.
 Yes, you have skins and all that.
 They have their avatars and so.
 But it's hugely popular.
 And so I commend Chipotle for having and building
 a world inside of Roblox.
 So in this world, after the football game,
 you can go to Chipotle, get a burrito, eat it.
 I guess you could eat it in the world.
 In the world.
 Yeah.
 I mean, it's going to be really,
 you actually feel full.
 Yeah, that's what I'm saying.
 It's going to make you hungry, though.
 It'd order some, I don't know,
 diet and dash or what are the, what's the order delivery service?
 Door dash, sorry.
 Door dash, but, uh, yeah, so, but I like, I like, look,
 the, the future, the kids are playing.
 Yes, it's scary.
 But look, you'll want to start marketing early to all segments.
 So get in their games, man.
 They're building restaurants.
 And then they want to have a burrito.
 You watch my kids, if they're playing it,
 like they'll ask me to go to Chipotle on Monday.
 So I was going to say, it's probably a lot of subliminal messaging,
 where you're eating Chipotle the whole game after the game.
 You're like, you know what?
 I was just talking about it on this podcast.
 It's kind of making me want a burrito.
 I would love a burrito.
 Yeah.
 So Chipotle, if you're listening,
 comes sponsor the podcast and bring us some burritos.
 Yeah.
 So, uh, here's the deal.
 Google is a really large company.
 And they make a lot of money selling ads.
 And they're expanding even more into e-commerce.
 That's the headline.
 Okay.
 And in today's most unsurprising news,
 Google selling more ads.
 Yeah.
 I've got to see that coming.
 Yeah.
 So they're no shit.
 They're doubling down.
 And I think it's a lot of it's because, you know,
 retail is still flowering a bit like in store retail.
 So, uh, Google is setting themselves up as a true e-commerce player,
 not that they weren't already.
 But, you know, like you're starting to see this more.
 If you're doing more and more searches,
 you start seeing that shopping bar at the top.
 Yup.
 You should probably, if you've been doing them,
 you're probably seeing it even more often now,
 where that lists the products.
 The first thing you see when you search for like a certain camera or,
 you know, an item that you're looking for,
 you're going to see more and more of that.
 They're trying to integrate it where you can
 literally check out all within that one system.
 And so you don't have to go to the store.
 And so those stores, they're paying for that spot.
 Yes, you do.
 So Google's not actually taking a percentage of all the sales.
 They're just getting paid to pray to run the ad.
 Run the ad.
 You get for the click in the purchase.
 So I think it's not tied to purchase per se,
 but click, which is smart on Google.
 You get that impression and you pay for certain keywords
 to be in those shopping positions.
 So you can buy keywords like Sony XR three, four thousand,
 whatever they camera, there's so many different camera models now.
 But and then you're in that position.
 So tripling down and making lots of money.
 Good for them.
 Let's head on today.
 Let's scroll on.
 Okay, so this is interesting because back,
 lots of Google stuff today.
 So they're now letting people under 18 or their parents,
 they can request a rule to delete photos from search results.
 So, you know, I take this as a couple of different places.
 If some, you know, they're not really showing
 dude photos anymore anyway, but just good.
 But certain photos show up.
 Yeah, it is good for me.
 It's, you know, it kind of goes back to my.
 Scary past.
 Pimp history.
 But the, but now you can request to have those deleted.
 But is that deleted then off the website that's hosting it?
 Good question.
 And I don't think you can request that.
 The Google can just remove it from the search results.
 So that it doesn't show the metadata that's there,
 which makes it show up.
 They can make sure it doesn't populate on the search results.
 I kind of fucks the website then.
 That's what I'm saying it.
 Well, it's taking them out of the algorithm of a search.
 Well, I mean, if you don't, you know,
 still back to user privacy and rights.
 If they, if for some reason,
 the website didn't have the rights to it and begin with.
 At least you get it off at Google.
 Yeah, but then how do you establish
 when, who has the rights to it?
 You know, if there's a photo up on a site,
 did they sign an NDA for it?
 I mean, then you got to get into like legal terms.
 Well, it brings up a whole litany of things,
 which, you know, everyone kind of signs up for the reality.
 There's something really scary walking by our window.
 What the hell is that?
 I don't know.
 Who is that?
 We've got Halloween Day here at Radical.
 And it's getting freaky outside our studio.
 But it brings up a great question of
 rights and everything else.
 Everyone kind of signs up for this, you know,
 allowing their stuff show up and search results,
 which generally benefits the business or company
 because you get seen more.
 Yeah, more impressions,
 but it does raise questions of who ultimately
 owns the content.
 So we'll see where it goes.
 So Spotify podcast news,
 a little bit of podcast news,
 says that U.S. podcast listeners
 now use its service more than Apple podcasts,
 which is interesting like our podcast being a podcast.
 This is all meta.
 This is so meta right now.
 Talking about podcasts on a podcast through the podcast.
 About your podcast.
 Yeah, through.
 And if you're listening right now,
 you could be listening to Spotify or Apple
 about the podcast, about the news about the podcast.
 Okay, I digress.
 The nonetheless, I will say this,
 being a top 25 business podcast on Spotify,
 we have seen data that correlates with this.
 Our popularity on Apple is pretty strong.
 We hover between top 100 and top 200,
 like fluctuates weekly.
 So we have good listenership on both,
 but we've seen our numbers on Spotify go up.
 So Spotify now saying more people listen to them.
 I think that they're brilliant in the sense of,
 I mean, to make a membership structure
 in a world of free content now is
 probably extremely difficult.
 But for Spotify, I don't mind spending the $14 a month or whatever,
 you know, and now that you can listen to podcasts,
 it just makes sense that they're kind of becoming the hub for everything.
 Yep.
 And, you know, I think it's definitely a more
 youthful app.
 I think more of the youth are on Spotify than on Apple.
 Yeah.
 Even though, man, there's a lot on Apple too.
 I mean, I'm going to be wrong because of behemoth.
 And I listen, kind of equally,
 because I do have Apple music.
 So I listen to Apple for my music player,
 and you know why?
 And I don't know if this is true anymore.
 But Apple music sounds better on an iPhone than Spotify.
 Like there were some, like some,
 I think they, the streaming quality,
 Apple like reduces, reduces,
 Spotify's, it makes their sound so good.
 I don't know if that somebody's
 can DM us less note that still happens,
 but that's kind of why I switched,
 because I was like listening to a song,
 I had to Spotify app membership like two, two months ago.
 And I'd listen to a song and I was like,
 it sounded kind of tinny.
 And then I went over to Apple music and listen to the same song.
 I was like, base heavier.
 I was like, it would be that petty.
 Yeah.
 I know.
 It's like, come on.
 We're going to down downstream.
 You've got to stomp quality or lose the quality.
 Yeah, you're not getting 322 kilobits per second.
 You're going to get 180.
 I wonder, I wonder the difference on an Android then.
 Yeah, I don't know, but on iPhone,
 it was significantly better, which is why I switched.
 I guess they got me.
 I do think it's a good time to they just,
 you know, ease into how I'm feeling today.
 Hey, well, I'm a feminist.
 Yeah, I enjoyed that.
 I like that too.
 It was a little commercial break of music for everyone.
 It was a good pick me up to get back into my groove.
 Coming to the main stage.
 Real quick, I totally judge people on what they dress up
 for Halloween, like the people who dress up like
 Sierra Killers for Halloween.
 They're really hard.
 I don't trust them.
 You don't trust them.
 You trust pimps?
 I do.
 Pimps want people to be happy, you know?
 I like being around pimps.
 Pleasure.
 But if you dress up like a serial killer or Jason or Freddie
 Krueger, I'm probably not going to hang out with you.
 That's it.
 Oh, almost it's on my news.
 Oh, I love it.
 I might play some Jason music later.
 We'll see.
 We'll see where things go.
 I'll be out of here then.
 Yeah, so have you seen this?
 So Netflix, if you saw, they, uh,
 have been suppressing search results for Dave Chappelle special.
 You seen any of this?
 They've been messing with the algorithm.
 Oh, yeah.
 You don't like Dave Chappelle telling the truth.
 Yeah, but I mean,
 the closer was top 10 for a couple of weeks.
 Yeah, so they can't get back fired a bit.
 Yeah, you suppress us.
 I think people go crazy and they find it.
 You know, they're going to watch it.
 Yeah, totally.
 So I, I respect them for speaking his mind.
 A lot of people are cancel culture and everything else.
 Like this shit's driving me crazy.
 Oh, especially being a comedian.
 It's like, come on, everyone's just got to lighten up.
 Lighten up.
 And what happened to, if you don't agree with someone,
 then you just don't agree with them.
 Yeah, or have a healthy debate.
 Yeah, instead of like,
 all right, we got to get them off the air,
 pull them off, do whatever, make a big stick in the news
 so that the news gets scared.
 And, you know, I don't know if you don't like something,
 then just don't don't watch it or support it.
 Exactly.
 There's something else for you to watch.
 Yeah, but everybody's got to, I mean,
 we, it's participation trophy culture.
 Yes, that's what I call it.
 Yeah, everybody thinks they got to get something or make
 hay or like, they have to, I don't know,
 be seen and heard to make a difference when
 sometimes you just need to shut the fuck up.
 Yeah, exactly.
 Like, it drives me crazy.
 Like, I don't, I don't listen to Beyoncé,
 but I'm not trying to cancel her music.
 No, you know, yeah, I'll go listen to Hanson or something instead.
 Yeah, it drives me crazy.
 I like Hanson.
 Humbop.
 Yes, song was fire.
 All right.
 So are you familiar with deep fake tools?
 You seen those?
 Yeah.
 Let the Kiana Reeze one where he's like robbing a gas station.
 So Adobe is a, Adobe.
 That's friendship.
 I think it's, it's Paul Lee.
 It's actually more, it's Paul Lee and Adobe.
 Yeah, we've got, we're building some Adobe's in here.
 Yeah, Adobe.
 Ah, so Adobe is built a deep fake tool,
 but doesn't know what to do with it.
 Like, then why did they build it?
 How much money did that, did that cost the company?
 Yeah.
 How was it at cost?
 Oh, I want to know what to do with this.
 Shit.
 What are we going to do?
 Let's make some, who's their biggest competition?
 Let's go get their CEO and let's do a deep fake of him.
 I don't know what to do with it.
 So let's just market it.
 Let's market that we don't know what to do with it.
 So we get some hits.
 Yes.
 So I don't know what the hell to go with this,
 but like, I kind of like deep fake tools
 until they're not, I don't like,
 like if someone does it to me or like,
 it's like, it's, it seems like a good idea,
 but it's a terrible idea.
 Yeah, until it gets in like the wrong hands.
 Yeah, it's all fun until someone gets hurt.
 Yeah, their other money gets robbed.
 Yeah.
 You know, you get charged with some lawsuit.
 Yeah, who knows?
 But Adobe, just figure out what to do with your deep fake tool.
 So Burger King, I like this.
 New silk shirts that look like whoppers.
 I like to get me one of those.
 Oh, yeah.
 I think it'd go good with this outfit I'm wearing today.
 Someone is dancing over there.
 Oh, yeah.
 It's a one of those things called like,
 you know what I'm talking about.
 And I forget it's a marketing tool.
 Yeah, the flapping something.
 It's not wind feathers.
 It's, uh, anyway, there's a name for it.
 It's not sign spinners, but no, in the same realm.
 We've got all kinds of people walk by and never cost him.
 But who knows?
 None of them are as cool as ours if we had them on.
 Yeah.
 We're just being ourselves.
 Wait till you see my costume.
 Yeah, but I like the silk shirt from Burger King.
 It's one size fits all.
 So, uh, get out there and get it before they're all gone.
 It looks totally like it almost looks like a safari shirt
 because the green, like lettuce and stuff.
 That's cool.
 But does it really fit all, you know,
 yeah, one size fits all.
 I mean, the fashion now with girls is like,
 Excel, like baggy hanging off or it was.
 I mean, it's changed so fast.
 You know, and then it works for me because I'm an Excel anyway.
 Yeah, you know, so I'm going to get me one of those silk shirts.
 But what happens if the one size fits all is like really like a schmedium?
 Then I'm going to be rocking it.
 You know, my pecs will be pushing out the buns.
 Okay.
 The pickles.
 Oh, is that a pickle or you're just flexing your breasts?
 Is that a double patty?
 Oh, I like it.
 I like it.
 So, uh, I like this too.
 Um, did you watch the, uh, the Tampa Bay game Sunday?
 I mean, you watch football, Brady.
 I'm going to upset you.
 I know, I know you're a big football guy.
 Oh, yeah, we don't have to talk again.
 I need to find something.
 So, okay.
 I saw him, he gave someone a football.
 So, yeah, so here's, it's a good story.
 Tom Brady throws a touchdown pass.
 It was number 600.
 And the receiver throws it into the, like,
 hands it off to what, you know, how they sometimes hand it
 to someone in the crowd that has their jersey number on.
 Yeah.
 And I don't know if he has jersey.
 I mean, he goes, it took football, a hand to a guy.
 He didn't realize it was the 600th touchdown
 that Tom had thrown.
 And they went to the bench and they're like,
 where's that football and the receiver?
 It's like, uh, I handed it to him.
 Oh, he had to stay in.
 Oh, no.
 So, that ball by estimates is probably
 worth, uh, an auction or something like that,
 being the 600th touchdown ball.
 In the neighborhood of $500,000.
 Oh, my God.
 And at the time, I mean, everyone's kind of calculating it
 because I know that the member of Billy is so hot now,
 but especially with Tom, that, you know,
 I don't know if the fan thought through this completely.
 He kept totally held onto it.
 But they ended up giving him another football,
 two signed jerseys.
 Supposedly, Tom's gonna go play golf with them,
 which he says now he's not going to, but, but he did give the ball back.
 So, once you got the ball back, he's like,
 you know what, I don't want to play golf at you.
 Yeah, I can play golf.
 I'll sign a cup of more jerseys for you,
 but, uh, I thought that was pretty interesting.
 I mean, either the guy's really nice or he's, he's an idiot.
 Yeah, I don't know.
 I, he could have retired on that.
 Yeah, it's, but if you're a Tampa Bay fan,
 like it's one of those things,
 yeah, I know it's a lot of freaking money.
 But like, if you're thinking through that scenario,
 and you're truly, he's a season ticket holder,
 he's going to come back to every game.
 And he would get booed the rest of his life, probably,
 because he just be, everybody, hey, they'd understand it,
 but don't think you'd be hated on.
 Yeah, but, I mean, you didn't give Tom his football back.
 Like, for half a million dollars, he could buy his self a boxy
 and some security guards.
 I know, I know, I don't know.
 Yeah, I don't know.
 I probably would have kept it, too.
 Yeah, I don't know.
 I would have kept it, too,
 and just watch the games on TV.
 Yes.
 You know, there's one thing that if they came up to me,
 I probably would have just been like, okay, all right, no.
 Or,
 I would have said, tough shit, Tom.
 Yeah.
 Billing bucks.
 Billing dollars, he can get it back.
 Yeah, exactly.
 He could have sold auctioned it off right there.
 Yeah.
 But people forget.
 Yeah, so I saw this article, and I had to get it.
 It was unfortunate, and I've been preaching this for a while.
 And the title of the articles is,
 why marketers shouldn't let the science overtake the art
 as the world goes more digital?
 And I preach, I get on the soapbox a lot.
 So I wanted to commend the article in Fortune,
 because what's happening now with targeting and digital,
 and everybody gets lost in the sauce,
 performance marketing, and all these things,
 but the art is what really separates.
 Because at the end of the day,
 if you don't have the art and the creativity of marketing,
 you're not going to have the emotional impact
 and the branding impact that you need
 to make people think, feel an actor certain way.
 It's not going to be just you pushing offers,
 pushing things onto them.
 They want to relate to the brand.
 They want to have meaning and relevance with the brand.
 And you don't get that with just data and science.
 I completely agree.
 I mean, you can see it with movies.
 You know, look at like, do you know Tim and Eric?
 Yep.
 Yeah, they're, they have such a niche market and a niche fan base,
 but their fan base is so loyal that everything they put out,
 everything that they do, sells out,
 and they, because they don't care what the masses,
 they care about that little niche, and their,
 and their content's consistent.
 Everything they put out is very, very consistent.
 Totally agree.
 And so it's why we preach to all of our clients.
 It's a combination of art and science.
 Performance matters, but if you want to have performance,
 you've got to make people feel something.
 And whether that's comedy,
 whether that's emotional impact from sympathy
 or relating to a problem, but it, that's art.
 Yep.
 And I don't, I think that we've kind of gone too far
 the other direction.
 So we're bringing it back.
 Yeah, I would say the goal is creating a loyalty.
 Yes.
 Over, you know, the overarching,
 how many impressions you make.
 That's right.
 But you create loyalty when they have true,
 you know, some kind of emotional attachment with the brand.
 Exactly.
 And even when I say emotion, it's not only sympathy,
 but, or, you know, people think emotional crime,
 but you make them laugh.
 You make them, you know,
 shelter,
 drug or like, oh, yeah, or even if it's tongue and cheek,
 and it's a meme, you know, like, okay, I can relate to them.
 So important, important.
 Do not forget the art.
 Finally today, one of my favorite kids movies,
 I have kids and one of my favorites is Toy Story.
 So there's a new trailer out for the Toy Story with Buzz Lightyear.
 Looking pretty much like a star navigator,
 truly living up to his name.
 And I thought it was pretty interesting.
 He's going from infinity and beyond.
 Nice.
 Did you watch Toy Story?
 I love Toy Story.
 Yeah.
 Brilliant writing.
 And just the actors and the voiceovers are amazing.
 Yeah.
 So this one just follows Lightyear.
 Yeah.
 It's an origin story a little bit of how,
 you know, because his saying is always to infinity and beyond.
 And I didn't say this good as him, but, you know, what does that mean?
 Yeah.
 It's very existential.
 Yeah.
 So, uh, be me up, Buzz.
 I like it.
 We'll see where it goes.
 So what's on the radar, my friend?
 We've got a lot of stuff going on right now.
 It's busy.
 It was like consistent for a while.
 Now we're now it's busy.
 We got a lot of projects going on.
 That's cool.
 And we got some exciting stuff we've been talking about.
 Yeah.
 It'll be an exciting, I think, next year.
 Yep, I agree.
 More to come on that front.
 Yeah.
 Well, cool, man.
 I hope everyone has a happy Halloween.
 And if you're listening to this, you know,
 don't wait three weeks from now.
 Then I hope you got a lot of candy.
 And, you know, the kids had fun and you went to some cool parties.
 And you can only hope to have hair like this.
 Most people can't ever.
 I know.
 Yeah.
 I'll give you some hair secrets in the footnotes of the episode.
 So with that, I do want to go out on a good note.
 You know, to find us where at theradcast.com
 search for all the content.
 Search for lovely hair like this.
 Get only a dream of hair like this.
 You know, to find me, I'm at Ryanoffer
 on all the platforms.
 Go look up Joey, Joey John.
 We'll see you next time on the Radcast.