How to Achieve Excellence Through Following Your Passions: a Guide on Doing Your Best From Michael Heppell

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<v Speaker 1>One day I met a guy called David Brown and he said, ok, read these two books.

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<v Speaker 1>You need to read Think and Grow Rich by Napoleon Hill.

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<v Speaker 1>You need to read how to Win Friends and Influence by Dale Carnegie.

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<v Speaker 1>I read these two books and I was like, wow.

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<v Speaker 1>And that was when I realized I can do this, I can learn this, I can apply it and it will make a difference.

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<v Speaker 2>Michael Heffel.

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<v Speaker 2>How you write a book, how you get the book to be a bestseller, how to be brilliant.

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<v Speaker 2>He's going to blow you away.

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<v Speaker 1>People believing in you that's a massive one right.

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<v Speaker 1>When somebody sees more success in you than you see in yourself, that's you.

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<v Speaker 2>Michael Heppel.

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<v Speaker 2>He is the one that you want to listen to when it comes to success.

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<v Speaker 2>So, Michael, your formula for success.

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<v Speaker 1>Well, do you know, it's a great.

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<v Speaker 1>First of all, it is one of those classic questions where it can probably change week by week.

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<v Speaker 1>So right now, my formula for success is being a brilliant grandfather.

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<v Speaker 1>I've become a grandfather recently and that's a whole new thing that I've had to learn Within my business.

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<v Speaker 1>I'm in a transition period.

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<v Speaker 1>I used to think it was all about seeing as many people as possible, getting massive audiences, but that was when my big goal was to positively influence a million lives, so it was all about the numbers.

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<v Speaker 1>And then things have changed.

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<v Speaker 1>Obviously, over the last few years lots of things have changed, and now I feel like my measure for success is when somebody might say to me you said this to me or I read this in one of your books and I'm doing this because of that and that.

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<v Speaker 1>For me, that makes me feel successful.

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<v Speaker 2>Got it.

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<v Speaker 2>So what is your definition of success then?

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<v Speaker 1>My definition would be positively influencing people's lives.

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<v Speaker 2>Okay, obviously it wasn't always that.

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<v Speaker 2>No, as a young man, what was your definition back then?

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<v Speaker 1>I used to want all the stuff, didn't I?

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<v Speaker 1>I wanted the toys and I wanted to, you know, and that's a good thing.

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<v Speaker 1>Yeah, there's nothing with that at all.

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<v Speaker 1>Um, yeah, I used to.

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<v Speaker 1>I used to visualize having this particular type of house, with my wife and I in these home offices and the pa in between us and walking out into big grounds and all that type of stuff, and I'm very fortunate I have a version of that now, which is absolutely fine, because I also have this belief how much is enough?

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<v Speaker 1>And you can create a lot of problems for yourself if you overwant stuff and the want becomes more important than what you're actually providing for people.

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<v Speaker 2>Hang on, let's delve into that for a second.

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<v Speaker 2>That's really important when the want becomes more important than what you're actually providing.

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<v Speaker 1>People Explain that when the want becomes more important than what you're actually providing.

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<v Speaker 1>People explain that.

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<v Speaker 1>So my big goal when I first started my business was that I kind of wanted to be famous.

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<v Speaker 1>That was the whole thing.

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<v Speaker 1>If I can get on TV, won't that be great?

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<v Speaker 1>You know, that was the thing I'm so pleased.

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<v Speaker 1>I didn't get on TV.

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<v Speaker 1>I nearly did.

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<v Speaker 1>I made a trailer, I made a pilot program, I worked with some great people, and then it didn't get commissioned.

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<v Speaker 1>I know some famous people now and I am so pleased it didn't get commissioned, because I can go out for a meal and not be bothered.

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<v Speaker 1>Yeah, they get people come up and all time I just get a photograph, can I just get an autograph or whatever, yeah, so so that's changed over time, and and I love the fact now that I'm very comfortable in my own skin and when I look back at that person who I was, it's quite interesting.

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<v Speaker 1>Now I think you've changed as well, do you mind me?

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<v Speaker 1>We all change, michael.

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<v Speaker 2>In your measure of success, though, yeah, look, I think that if I ask you this, where did you choose success as your performance standard, that sort of it didn't matter what you were going for.

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<v Speaker 2>Your performance standard was greater than average.

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<v Speaker 1>Yeah, that's the thing I always wanted to provide more.

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<v Speaker 1>I mean, I'm a total over-provider for service.

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<v Speaker 1>If I'm doing an event, I'm going to be there first.

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<v Speaker 1>I'm going to work with a crew.

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<v Speaker 1>I'm going to do everything that I can.

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<v Speaker 1>If I'm going to be there first, I'm going to work with a crew.

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<v Speaker 1>I'm going to do everything that I can.

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<v Speaker 2>If I'm writing a book, I'm going to go deep into it, I'm going to write a lot more than I need and I'm going to edit like crazy, but isn't that what makes you successful?

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<v Speaker 1>Maybe A bit of luck as well.

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<v Speaker 1>I know you create your own luck, of course you create your own luck, but I think there's certain things when I look back.

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<v Speaker 1>Another thing is people believing in you.

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<v Speaker 1>That's a massive one, brad.

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<v Speaker 1>When somebody sees more success in you than you see in yourself, that's huge.

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<v Speaker 1>That's huge.

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<v Speaker 2>So what's your theory then on brilliance?

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<v Speaker 2>Because you talk about not just success, but brilliance.

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<v Speaker 1>So brilliance I mean it's another word for describing highly successful.

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<v Speaker 1>I believe that all the rewards are in that last little bit.

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<v Speaker 1>So doing a good job is no longer good enough.

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<v Speaker 1>You know, you see people, well done, good job and then they wonder why their business doesn't work.

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<v Speaker 1>And it's because they were doing a good job and good isn't good enough.

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<v Speaker 1>We know some good brands that just don't exist anymore, and more of that is going to happen.

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<v Speaker 1>I used to do a thing called rate the brand when I'm doing workshops, and people used to put these amazing brands up the best brands.

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<v Speaker 1>You look at those same brands now, just 10 years later, and people aren't mentioning their names.

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<v Speaker 1>10 years from now, will they even exist?

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<v Speaker 1>I don't know.

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<v Speaker 2>Yeah, the world is changing at a rapid rate, and I think, though, that having a performance standard, of success, or brilliance as you term it, having that performance standard is a mark of what makes someone get there.

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<v Speaker 2>So what's your theory, then, on those who decide to be at that level versus those who decide to be at good?

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<v Speaker 2>What's the difference?

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<v Speaker 1>Well, I think, first of all, a lot of times people are good because they try to be brilliant at too many things.

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<v Speaker 1>You can't be brilliant at everything.

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<v Speaker 1>You've got to choose.

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<v Speaker 1>I mean, you've met some extraordinary people.

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<v Speaker 1>You see, the people who are at the top of their game, especially in things like sport.

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<v Speaker 1>They sacrifice a lot of other stuff.

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<v Speaker 1>Other things don't happen.

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<v Speaker 1>So if you say, oh, I want to be brilliant in my business, I want to be brilliant at this, I want to be brilliant at that, I want to be a brilliant dad, I want to be a brilliant partner, I want to be brilliant, brilliant, brilliant, brilliant.

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<v Speaker 1>All these things, I go whoa, whoa, whoa.

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<v Speaker 1>Choose three.

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<v Speaker 1>You can be fantastic at lots of things, you can be good at loads of things, but brilliance needs that level of commitment to absolutely laser focus.

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<v Speaker 2>Dang.

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<v Speaker 2>Once you said a comment about in sports there's only one gold medal, but in life everyone can get the gold medal.

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<v Speaker 2>If they do that, explain that one to me.

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<v Speaker 1>So this is this thing where we talk about.

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<v Speaker 1>You know, give the example of brilliance.

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<v Speaker 1>I talk about Usain Bolt winning the gold medal at the 2012 Olympics and the reason I mentioned it.

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<v Speaker 1>I was there.

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<v Speaker 1>I managed to get a ticket.

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<v Speaker 1>Couldn't believe it.

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<v Speaker 1>He did some of the stuff in front of me and everybody remembers that moment.

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<v Speaker 1>Two billion people watched that on TV Largest sporting audience of all time.

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<v Speaker 1>Who came second?

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<v Speaker 1>No idea.

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<v Speaker 1>The other Jamaican that's what people think, the other Jamaican and he got a silver medal in a Lucas Aid contract.

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<v Speaker 1>You know that's a Red Bull contract.

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<v Speaker 1>It could do with more energy, was the message with that.

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<v Speaker 1>So we look at that and we go right.

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<v Speaker 1>Okay, that level of brilliance is what people want In sport.

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<v Speaker 1>There can only be one.

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<v Speaker 1>There can only be one Usain Bolt.

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<v Speaker 1>There's only one gold medal In a business.

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<v Speaker 1>The more people who are brilliant, the more people can be brilliant.

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<v Speaker 1>It's a complete symbiotic relationship.

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<v Speaker 1>It's the higher the tide, all ships rise.

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<v Speaker 1>If you have a restaurant, if you've got a brilliant chef, but the front of house people are crap, then you don't have a business.

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<v Speaker 1>If you have a brilliant chef who's encouraging brilliant front of house people whoosh away.

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<v Speaker 1>It goes A brilliant pot washer, people whoosh away.

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<v Speaker 1>It goes Brilliant pot washer, the best restaurant that I've ever been to.

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<v Speaker 1>The pot washer has been there since day one and when they got their third Michelin star he was front and center of all the photographs.

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<v Speaker 1>Because he's a brilliant pot washer and the chefs can't do what they need to do unless he's putting everything through his system, in and out the machines, up and there it goes to the exact right place on the right shelf.

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<v Speaker 1>He's brilliant.

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<v Speaker 1>People want to headhunt him.

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<v Speaker 1>People want to pay him, you know, 50 grand to be a pot washer in their restaurant he's not going anywhere.

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<v Speaker 2>So if you go back in time, where do you feel you?

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<v Speaker 2>As a, as a man or as a young boy chose success like.

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<v Speaker 2>What time did you say I am going to be successful?

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<v Speaker 2>Was there a moment?

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<v Speaker 2>Was it a family thing, or was it just the way you were raised?

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<v Speaker 2>How did that work?

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<v Speaker 1>So I did the classic thing I left school at 16, classic entrepreneur, no qualifications, blah, blah, blah.

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<v Speaker 1>Boring everyone who does that.

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<v Speaker 1>I started to work for my dad as a roofer.

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<v Speaker 1>My dad was a brilliant roofer.

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<v Speaker 1>Now this is an interesting thing.

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<v Speaker 1>My first experience of brilliance was with my dad and his business.

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<v Speaker 1>He trained the British roofing team who won the world championships.

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<v Speaker 1>He wrote the manuals for the roofing companies on how to fix their slates.

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<v Speaker 1>He was the guy who the consultants came to see to do consultancy work.

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<v Speaker 1>He was brilliant.

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<v Speaker 1>I was so close I didn't realize at the time.

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<v Speaker 1>I realized it more since.

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<v Speaker 1>He's passed, actually, which is quite interesting.

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<v Speaker 1>When I left there to go and do youth work and then become a fundraiser, I kind of thought there's some people who are really good at this.

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<v Speaker 1>I'm going to ask them how they did it.

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<v Speaker 1>That's my secret.

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<v Speaker 1>I'm going to find out from other people by asking lots of questions.

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<v Speaker 1>And one day I met a guy called David Brown, the guy who invented the Caterpillar, you know, the big split axle trucks.

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<v Speaker 1>Oh, yeah, yeah, he invented that.

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<v Speaker 1>You know, he's a phenomenal guy.

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<v Speaker 1>I got a donation from him for £250,000.

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<v Speaker 1>When you're a fundraiser, that's a good day's work.

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<v Speaker 1>And then I started asking all the questions.

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<v Speaker 1>So I'm asking him, I'm saying what about this and what about that, and how do you do this?

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<v Speaker 1>And what time do you get up hour?

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<v Speaker 1>He said michael, you've got your money.

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<v Speaker 1>We've been sat here for an hour.

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<v Speaker 1>It's getting dark.

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<v Speaker 1>Before you go, I want to ask you two questions.

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<v Speaker 1>It's like, yeah, sure, what are they?

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<v Speaker 1>First question what was the last book that you read?

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<v Speaker 1>I couldn't even remember what it was.

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<v Speaker 1>And then, second question what was the last course that you went on?

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<v Speaker 1>I was all set to say it and he said that you paid for not work.

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<v Speaker 1>That's a good question.

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<v Speaker 1>The last course that you went on, that you paid for not work, that's a good question.

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<v Speaker 1>The last course that you went on that you paid for not work.

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<v Speaker 1>So I said well, what do I need to do?

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<v Speaker 1>And he said, okay, read these two books.

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<v Speaker 1>And he said these two books.

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<v Speaker 1>And you'll laugh now, Brad, because he said you need to read Think and Grow Rich by Napoleon Hill.

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<v Speaker 1>Never heard of it.

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<v Speaker 1>You need to read how to Win Friends and Influence by Dale Carnegie never heard of it.

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<v Speaker 1>Those are the type that go to the bookshop and order them and they came in a week later.

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<v Speaker 1>I read these two books.

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<v Speaker 1>I was like wow, and I started to go on courses and pay for it myself, and that was when I realized, actually I can do this, I can learn this, I can apply it and it will make a difference.

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<v Speaker 2>Michael Heppel books.

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<v Speaker 2>You've written a bunch.

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<v Speaker 2>What's the difference between a good book and a great book or a brilliant book in?

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<v Speaker 1>your terminology.

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<v Speaker 1>Do you know?

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<v Speaker 1>I write non-fiction books, personal development books and business books.

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<v Speaker 1>I think that the first mistake people make when they go to write them is they have this weird belief it'll be the best business card you ever have.

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<v Speaker 1>That is an absolute myth.

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<v Speaker 1>Only if the book's really good is it a good business card.

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<v Speaker 2>Yeah.

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<v Speaker 1>Because otherwise, imagine you wouldn't hand out a tatty old business card with the wrong number on it.

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<v Speaker 1>You know you've got to write a good book.

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<v Speaker 1>So, number one, make sure you know your stuff.

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<v Speaker 1>Secondly, put all your best stuff in the book.

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<v Speaker 1>That's the other mistake.

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<v Speaker 1>People make people write.

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<v Speaker 1>I'm writing a business book or I'm writing a personal development book, but I'm not going to put all my good stuff in there, because I'm going to use it as a lead magnet and I'm going to attract people and then I'll sell that Absolute BS.

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<v Speaker 1>Put your best stuff in and put it right at the front, because most people don't read a whole book.

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<v Speaker 1>So put really great stuff.

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<v Speaker 1>So people are like this wow, this is so good, this is so good, Chapter one, and then they'll come to you and then you can sell other stuff.

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<v Speaker 1>So I think, in terms of personal development books and business books, best stuff put it right up at the front.

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<v Speaker 1>Next thing is write every single day.

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<v Speaker 1>If you are an author, if you're a writer, it's your job.

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<v Speaker 1>Don't look at it as a sideline.

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<v Speaker 1>You've got to think right.

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<v Speaker 1>Every single day I'm going to write something, even if you've got nothing to write, still right.

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<v Speaker 1>And I have this expression that I teach people, which is there's no such thing as writer's block.

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<v Speaker 1>Just write shite, Just write shite.

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<v Speaker 1>Write 500 words of shite and I promise you in those 500 words there will be one or two things and you're going to go oh, actually that's quite good and you might get 50 words from it and then you've developed those.

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<v Speaker 1>So writer's block is for lazy people.

00:12:05.167 --> 00:12:09.721
<v Speaker 1>I think you just need to write every single day and you will get there.

00:12:10.571 --> 00:12:13.600
<v Speaker 1>And then maybe the other thing is obviously, think of a great title.

00:12:13.600 --> 00:12:15.215
<v Speaker 1>You've got to have a good hook.

00:12:15.215 --> 00:12:22.677
<v Speaker 1>People forget the content so so quickly, but if they can remember a name.

00:12:22.677 --> 00:12:32.336
<v Speaker 1>So my first book was called how to Be Brilliant and I didn't realize what a fabulous title that was until my publisher said you've got an extraordinary title there.

00:12:32.336 --> 00:12:33.715
<v Speaker 1>We love that.

00:12:33.715 --> 00:12:34.772
<v Speaker 1>This is going to.

00:12:34.772 --> 00:12:37.755
<v Speaker 1>It's going to go really, really well and it translates very well.

00:12:37.755 --> 00:12:43.500
<v Speaker 1>The other thing is, if you're going to do a how-to book, it has to be absolutely super succinct.

00:12:43.500 --> 00:12:51.802
<v Speaker 1>So my best title for a how-to book with my time management book how to save an hour every day, Translated in 27 different languages.

00:12:51.802 --> 00:12:59.835
<v Speaker 1>It works in 27 different languages.

00:12:59.835 --> 00:13:00.456
<v Speaker 1>The promise is on the tin.

00:13:00.496 --> 00:13:02.706
<v Speaker 2>It's there, and I think they're the main things I would encourage people to do.

00:13:02.706 --> 00:13:03.288
<v Speaker 2>So let's go right back.

00:13:03.288 --> 00:13:04.451
<v Speaker 2>I've got an idea for a book.

00:13:04.451 --> 00:13:06.275
<v Speaker 2>Where do I get started?

00:13:06.275 --> 00:13:08.421
<v Speaker 2>What's the process of getting it down?

00:13:08.421 --> 00:13:13.840
<v Speaker 2>Because I think a lot of people have a theory of a book, an idea of a book, but don't get it started.

00:13:13.899 --> 00:13:14.100
<v Speaker 1>Yeah.

00:13:14.100 --> 00:13:19.740
<v Speaker 1>So I think the first thing is to write the back cover, write the pitch what will your book provide for the reader?

00:13:19.740 --> 00:13:27.374
<v Speaker 1>Start with the back cover, get that information and then think, okay, how am I going to make sure this promise is fulfilled with the words?

00:13:27.374 --> 00:13:28.456
<v Speaker 1>So that's the first thing.

00:13:28.456 --> 00:13:30.042
<v Speaker 1>It's very difficult to write the back cover.

00:13:33.889 --> 00:13:41.129
<v Speaker 2>Yeah, I often actually it's interesting because I've done that with a lot of information products over the years I would write the ads and then, from the ads, create the book.

00:13:41.129 --> 00:13:45.138
<v Speaker 2>So I've always created a model for my books.

00:13:45.138 --> 00:13:48.833
<v Speaker 2>Like in the book it's the five ways of this or the circles of that.

00:13:48.833 --> 00:13:52.022
<v Speaker 2>Do you teach that or how does that work for you?

00:13:52.022 --> 00:13:53.416
<v Speaker 2>Where do most people get on that?

00:13:53.789 --> 00:13:59.198
<v Speaker 1>I think you can do that if it fits, but don't try and put a round peg in a square hole.

00:13:59.198 --> 00:14:06.595
<v Speaker 1>Sometimes people say, oh, I've got this amazing hook idea, but what they're writing about doesn't fit with it, and you can feel that.

00:14:06.595 --> 00:14:09.318
<v Speaker 1>You can almost feel people forcing titles.

00:14:09.318 --> 00:14:16.318
<v Speaker 1>So the secret of, and then the second chapter, the secret of, and the third chapter, the secret of what's not even a secret.

00:14:16.318 --> 00:14:22.596
<v Speaker 1>But they're determined to use the word secret for everything and that looks a bit dodgy.

00:14:23.070 --> 00:14:35.775
<v Speaker 2>So if I'm, you know when I've talked to some authors who said make it as simple as possible and others who make a 380-page book, and where do you fit on that scale?

00:14:35.856 --> 00:14:37.041
<v Speaker 1>Simple, simple.

00:14:37.041 --> 00:14:37.852
<v Speaker 1>Yeah, I am.

00:14:37.852 --> 00:14:38.475
<v Speaker 1>You know what.

00:14:38.475 --> 00:14:44.317
<v Speaker 1>Here's the thing you are not writing for you, so you know a lot more than the reader.

00:14:44.317 --> 00:14:49.601
<v Speaker 1>The reader needs to get it and then be able to do something with it straight away.

00:14:49.601 --> 00:14:54.513
<v Speaker 1>So I'm reading a book, um at the moment, called strength to strength.

00:14:54.513 --> 00:14:57.360
<v Speaker 1>I know it's a good book because there are post-it notes.

00:14:57.360 --> 00:15:00.216
<v Speaker 1>I'm underlining stuff all over the place it.

00:15:00.216 --> 00:15:02.500
<v Speaker 1>I'm thinking this is, this is superb.

00:15:02.500 --> 00:15:03.552
<v Speaker 1>It's like he's talking to me.

00:15:03.552 --> 00:15:05.357
<v Speaker 1>How does he know this about me?

00:15:05.357 --> 00:15:10.812
<v Speaker 1>Well, it's just a really good match and the, the promises there and it fits really really well.

00:15:11.251 --> 00:15:13.654
<v Speaker 1>Other times I'll pick up a book and I get a lot of books.

00:15:13.654 --> 00:15:16.837
<v Speaker 1>I've got a library with about 4,500 books in it.

00:15:16.837 --> 00:15:19.181
<v Speaker 1>People send me books all the time.

00:15:19.181 --> 00:15:19.902
<v Speaker 1>You'll have the same thing.

00:15:19.902 --> 00:15:20.302
<v Speaker 1>You'll get it.

00:15:20.302 --> 00:15:23.566
<v Speaker 1>You go oh, that looks interesting, come on, come on.

00:15:23.566 --> 00:15:24.486
<v Speaker 1>And they get there.

00:15:24.486 --> 00:15:34.851
<v Speaker 1>Why I'm writing this book.

00:15:34.851 --> 00:15:36.154
<v Speaker 1>I mean, unless that is a killer story, don't even put it in.

00:15:36.154 --> 00:15:37.076
<v Speaker 1>You know I overcame this problem in my life.

00:15:37.076 --> 00:15:37.258
<v Speaker 1>So what?

00:15:37.258 --> 00:15:39.985
<v Speaker 1>Nobody gives a shit, unless you've climbed Everest in flip-flops.

00:15:39.985 --> 00:15:41.350
<v Speaker 1>Then you know what.

00:15:41.350 --> 00:15:42.253
<v Speaker 1>Nobody cares that.

00:15:42.253 --> 00:15:43.336
<v Speaker 1>You went to base camp.

00:15:43.336 --> 00:15:47.732
<v Speaker 1>I did a walk to base camp and it changed my life, yeah, so what?

00:15:47.732 --> 00:15:52.211
<v Speaker 1>I read a book about a guy who climbed all the top peaks in the world in 60 days.

00:15:52.211 --> 00:15:53.895
<v Speaker 1>I mean that's interesting.

00:15:53.895 --> 00:15:54.619
<v Speaker 1>How do you do that?

00:15:54.619 --> 00:15:55.942
<v Speaker 1>Yeah, yeah.

00:15:56.323 --> 00:15:59.734
<v Speaker 2>So, okay, we've got the idea of the book, we've written the back cover.

00:15:59.734 --> 00:16:00.456
<v Speaker 2>We now go through.

00:16:00.456 --> 00:16:02.581
<v Speaker 2>Do you structure out a book first?

00:16:02.581 --> 00:16:04.072
<v Speaker 2>Do you chapter plan it?

00:16:04.072 --> 00:16:05.254
<v Speaker 2>How do you do that?

00:16:05.455 --> 00:16:10.121
<v Speaker 1>Yeah, if I'm writing a personal development book, absolutely Structure plan and it has to make sense.

00:16:10.121 --> 00:16:11.244
<v Speaker 1>The journey has to be there.

00:16:11.244 --> 00:16:16.197
<v Speaker 1>Now there are some books which you can pick up and you can jump in anywhere and it's kind of going to make sense.

00:16:16.197 --> 00:16:23.538
<v Speaker 1>So I wrote a book called the Edge how the Best Get Better Studied, 200 super successful people, complete waste of time.

00:16:23.538 --> 00:16:25.811
<v Speaker 1>After I'd interviewed 10, they were all saying the same thing.

00:16:25.811 --> 00:16:28.614
<v Speaker 1>So it was kind of you know what did they say?

00:16:28.693 --> 00:16:31.556
<v Speaker 2>Tell me about that, I mean, before we get into the book stuff.

00:16:31.616 --> 00:16:32.356
<v Speaker 1>I was in the Edge.

00:16:32.356 --> 00:16:35.259
<v Speaker 1>Here's a classic example of interviewing people for the Edge.

00:16:35.259 --> 00:16:36.461
<v Speaker 1>I did this thing.

00:16:36.461 --> 00:16:41.164
<v Speaker 1>One day I interviewed a guy called General Sir Mike Jackson who was head of the British Army.

00:16:41.164 --> 00:16:47.611
<v Speaker 1>I mean, phenomenal guy, he's got a good voice, like this, you know, and he saved the world from World War III.

00:16:47.611 --> 00:16:49.234
<v Speaker 1>I mean, that's one of his stories.

00:16:49.234 --> 00:16:51.275
<v Speaker 1>Literally there could have been a World War III.

00:16:51.275 --> 00:16:54.599
<v Speaker 1>And he said I'm not starting World War III for anybody.

00:16:54.599 --> 00:16:57.721
<v Speaker 1>An averted nuclear war, good story, right.

00:16:57.721 --> 00:16:59.003
<v Speaker 1>So I'm meeting him one day.

00:16:59.003 --> 00:17:03.606
<v Speaker 1>The next day I met Danny Mayer, the restaurateur, right Founder of Shake Shack.

00:17:03.606 --> 00:17:05.631
<v Speaker 1>You know, amazing guy.

00:17:05.651 --> 00:17:08.434
<v Speaker 1>I've got these notes and we have a set of questions that we ask somebody.

00:17:08.434 --> 00:17:10.077
<v Speaker 1>I got home, I'm looking at the notes.

00:17:10.077 --> 00:17:14.644
<v Speaker 1>I could have reversed the name at the top and they almost said the same things.

00:17:14.644 --> 00:17:24.740
<v Speaker 1>So in my head I thought danny mayer could run the british army and general sir mike jackson, because a lot of the stuff they said was the same.

00:17:24.900 --> 00:17:29.261
<v Speaker 1>And so here's here's number one work on yourself all the time, continuous personal.

00:17:29.261 --> 00:17:32.596
<v Speaker 1>You can't be better for your customer unless you're better for yourself first.

00:17:32.596 --> 00:17:38.438
<v Speaker 1>That's how I sum it up so you can do all this wonderful customer service stuff, but unless you're working on yourself, it doesn't matter.

00:17:38.438 --> 00:17:40.454
<v Speaker 1>Secondly, absolute trust in people.

00:17:40.454 --> 00:17:42.019
<v Speaker 1>Implicit trust.

00:17:42.019 --> 00:17:45.398
<v Speaker 1>Train them so well that you can trust them.

00:17:45.439 --> 00:17:47.455
<v Speaker 1>And here's the thing, why do people not trust somebody?

00:17:47.455 --> 00:17:49.097
<v Speaker 1>Because you haven't trained them well enough.

00:17:49.097 --> 00:17:54.063
<v Speaker 1>There's not the confidence there, you don't believe in them because you haven't done a good enough job.

00:17:54.063 --> 00:18:02.861
<v Speaker 1>So these people who were in the edge, they've trained their people, they've developed the people, have recruited really good people, and then they're given this huge amount of trust into them.

00:18:02.861 --> 00:18:08.632
<v Speaker 1>And then the other thing which jumped out for almost everybody they're not just one step ahead, they're three steps ahead.

00:18:08.632 --> 00:18:17.178
<v Speaker 1>So I wanted to kind of distill this sort of knowledge and then put that into a book where someone who picks up goes oh how can I learn from General Sir Mike Jackson?

00:18:17.178 --> 00:18:18.796
<v Speaker 1>How can I learn from Danny Mayer?

00:18:18.796 --> 00:18:25.420
<v Speaker 1>And my job as the author is to take a complex model and make it simple for anybody to be able to achieve.

00:18:26.431 --> 00:18:32.037
<v Speaker 2>That, to me, is, I believe, the most important part of what you've said today Complexity into simplicity.

00:18:32.037 --> 00:18:37.529
<v Speaker 2>What do you say to someone that makes their book so dang complex?

00:18:37.529 --> 00:18:40.820
<v Speaker 2>They want to be a university professor, basically.

00:18:40.820 --> 00:18:41.471
<v Speaker 2>Yeah.

00:18:41.571 --> 00:18:42.696
<v Speaker 1>I say do you want to sell books?

00:18:42.696 --> 00:18:46.795
<v Speaker 1>Do you want to sell any of these, or is this a vanity project?

00:18:46.795 --> 00:18:48.480
<v Speaker 1>I mean, here's the thing Loads of people.

00:18:48.480 --> 00:18:56.101
<v Speaker 1>So we've been running this program called Write that Book and we've had over a thousand people through it now and some people join and Friday will love this.

00:18:56.101 --> 00:18:56.765
<v Speaker 1>They start from the join, they go.

00:18:56.765 --> 00:18:57.670
<v Speaker 1>I just want to write my book.

00:18:57.670 --> 00:19:02.118
<v Speaker 1>I'm not really bothered if anybody buys it until they publish it.

00:19:02.118 --> 00:19:09.273
<v Speaker 1>And then suddenly the different Facebook ads and the unboxing videos and they've got their site set up, unboxing videos, and they've got their site set up.

00:19:09.294 --> 00:19:12.135
<v Speaker 1>You've got to start thinking I have to sell books.

00:19:12.135 --> 00:19:15.117
<v Speaker 1>Yeah, right, a publisher.

00:19:15.117 --> 00:19:18.339
<v Speaker 1>The number one thing they want to do isn't to educate the world.

00:19:18.339 --> 00:19:19.701
<v Speaker 1>They're here to sell books.

00:19:19.701 --> 00:19:24.144
<v Speaker 1>My publisher, pearson, you know, biggest education publisher in the world.

00:19:24.144 --> 00:19:25.365
<v Speaker 1>How are we going to sell books?

00:19:25.365 --> 00:19:26.967
<v Speaker 1>Oh, we might educate some people.

00:19:26.967 --> 00:19:27.887
<v Speaker 1>That's the byproduct.

00:19:27.887 --> 00:19:30.692
<v Speaker 1>Yeah, yeah, sell books, sell books, sell books to educate some people.

00:19:30.692 --> 00:19:31.153
<v Speaker 1>That's the byproduct.

00:19:31.153 --> 00:19:32.135
<v Speaker 1>Yeah, yeah, sell books, sell books, sell books.

00:19:32.135 --> 00:19:33.461
<v Speaker 1>Now, what you do brilliantly in your books, right is you go right.

00:19:33.461 --> 00:19:37.011
<v Speaker 1>There's a subject here's the bs that other people do around it.

00:19:37.011 --> 00:19:38.394
<v Speaker 1>Here's what you need to do.

00:19:38.394 --> 00:19:40.759
<v Speaker 1>Step one is this tick.

00:19:40.759 --> 00:19:47.220
<v Speaker 1>Step two is that I have to get to the end of your book if I want to know the the rest of that holy grail.

00:19:47.220 --> 00:19:50.575
<v Speaker 1>Yeah, a lot of books, a whole lot of theory in the front.

00:19:50.575 --> 00:19:52.520
<v Speaker 1>Oh, I can't even be bothered to go on anymore.

00:19:53.430 --> 00:20:02.936
<v Speaker 2>Yeah, and my biggest pet peeve with books is that it's a great concept and, oh my God, they make it so boring.

00:20:02.936 --> 00:20:05.092
<v Speaker 2>Yeah, totally Like.

00:20:05.092 --> 00:20:07.318
<v Speaker 2>Don't tell me stories, give me the facts.

00:20:07.460 --> 00:20:09.876
<v Speaker 1>Exactly that's the thing with stories.

00:20:09.876 --> 00:20:12.576
<v Speaker 1>You see, people believe their stories are great.

00:20:12.576 --> 00:20:18.615
<v Speaker 1>They really do, but the worst ones and I hate to say this, if anybody's watching this, who's been on my Write that Book program?

00:20:18.615 --> 00:20:20.701
<v Speaker 1>I'm not talking about you, I'm talking about other people.

00:20:20.701 --> 00:20:27.819
<v Speaker 1>When people write their autobiography and they go, it's 180,000 words.

00:20:27.819 --> 00:20:36.545
<v Speaker 1>I might have to do it in two volumes and I'm thinking what have you done in your life that warrants 180,000 words?

00:20:36.545 --> 00:20:38.617
<v Speaker 1>Barack Obama's was half that.

00:20:40.011 --> 00:20:47.782
<v Speaker 2>But let me tell you one thing If an author doesn't approach you to write your life story, it's not that interesting.

00:20:47.782 --> 00:20:57.459
<v Speaker 2>Exactly, michael Heppel, you've coached, worked with, trained, best of the best, worst of the worst prisoners, the whole thing right.

00:20:57.459 --> 00:21:03.936
<v Speaker 2>What is the difference between someone who goes for good and someone who goes for great or brilliant?

00:21:03.936 --> 00:21:05.570
<v Speaker 2>In your mind, Do you know?

00:21:05.912 --> 00:21:07.637
<v Speaker 1>that was a conversation I've just had.

00:21:07.637 --> 00:21:15.400
<v Speaker 1>Literally 10 minutes ago, before we came through the door, somebody came up to me and they said oh, michael, you coach Davina McCall.

00:21:15.400 --> 00:21:19.441
<v Speaker 1>So in the UK, davina McCall is one of the most well-known people.

00:21:19.441 --> 00:21:21.114
<v Speaker 1>What did you do?

00:21:21.114 --> 00:21:22.057
<v Speaker 1>What did you say to her?

00:21:22.057 --> 00:21:25.200
<v Speaker 1>I said well, a great coach wouldn't actually say anything, they would just ask questions.

00:21:25.200 --> 00:21:29.391
<v Speaker 1>I'm not a great coach, you guys do the great coach.

00:21:29.391 --> 00:21:30.711
<v Speaker 1>I not a great coach, you guys do the great coach.

00:21:30.711 --> 00:21:31.313
<v Speaker 1>I recommend Action Coach.

00:21:31.333 --> 00:21:35.057
<v Speaker 1>Anybody says to me I want to do some business, I just say Action Coach, much easier for me.

00:21:35.057 --> 00:21:37.400
<v Speaker 1>Plus, the guys love the referrals.

00:21:37.400 --> 00:21:46.934
<v Speaker 1>But anyway, if it's a personal thing like that, I'll say look, let's sit down and we'll just have a look at your wheel of life.

00:21:46.934 --> 00:21:48.840
<v Speaker 1>It's a great place to start with any coaching session.

00:21:48.840 --> 00:21:55.530
<v Speaker 1>Start with a wheel of life.

00:21:55.530 --> 00:21:56.333
<v Speaker 1>Davina, this is how brilliant she is.

00:21:56.333 --> 00:21:59.238
<v Speaker 1>She went through a wheel of life and she was so annoyed with it, she was so frustrated with it.

00:21:59.238 --> 00:22:04.151
<v Speaker 1>She goes that's not me, that's not me on that piece of paper.

00:22:04.151 --> 00:22:05.512
<v Speaker 1>What do I need to do?

00:22:05.512 --> 00:22:12.482
<v Speaker 1>And I said well, you're one of the most successful people on television in the UK right now and for your career, you've given yourself a three.

00:22:12.482 --> 00:22:13.904
<v Speaker 1>Why is that?

00:22:13.904 --> 00:22:15.515
<v Speaker 1>And she explained why.

00:22:15.515 --> 00:22:17.234
<v Speaker 1>And I said, okay, so here's what we're going to do.

00:22:17.234 --> 00:22:18.318
<v Speaker 1>We're going to take massive action.

00:22:18.318 --> 00:22:24.316
<v Speaker 1>The manager that you have right now you don't particularly like, let's get you a new manager.

00:22:24.316 --> 00:22:27.054
<v Speaker 1>And you could just see her like, okay, what have I got to do?

00:22:27.054 --> 00:22:31.599
<v Speaker 1>So if you could have anybody as your manager, who would it be?

00:22:31.599 --> 00:22:35.506
<v Speaker 1>So she said, okay, yeah, I've got somebody in mind.

00:22:35.506 --> 00:22:36.247
<v Speaker 1>I've got somebody in mind.

00:22:36.247 --> 00:22:39.836
<v Speaker 1>I said, right, ring him now.

00:22:39.836 --> 00:22:42.135
<v Speaker 1>Yeah, massive action equals massive results.

00:22:42.135 --> 00:22:47.431
<v Speaker 1>So she picks up the phone and she goes hi, can I speak to Simon please?

00:22:47.431 --> 00:22:48.536
<v Speaker 1>It's Davina McCall.

00:22:48.536 --> 00:22:52.696
<v Speaker 1>Oh, he's in LA at the moment, right, yeah, no problem at all if you could just tell him I've called.

00:22:52.696 --> 00:22:54.416
<v Speaker 1>That's fine, great, put the phone.

00:22:54.416 --> 00:22:55.131
<v Speaker 1>Oh, I did it, I did it.

00:22:55.131 --> 00:22:55.471
<v Speaker 1>I did it.

00:22:55.471 --> 00:22:56.516
<v Speaker 1>I was terrified.

00:22:56.516 --> 00:22:57.519
<v Speaker 1>I was absolutely terrified.

00:22:58.713 --> 00:22:59.778
<v Speaker 1>A minute later, the phone rings.

00:22:59.778 --> 00:23:02.490
<v Speaker 1>Oh, wow, hello, yes, I did.

00:23:02.490 --> 00:23:03.112
<v Speaker 1>A minute later, the phone rings.

00:23:03.112 --> 00:23:06.135
<v Speaker 1>She's like oh, whoa, hello, yes, I did, I just rang your office.

00:23:06.135 --> 00:23:07.597
<v Speaker 1>Yeah, of course.

00:23:07.597 --> 00:23:08.920
<v Speaker 1>Yeah, that would be brilliant.

00:23:08.920 --> 00:23:10.221
<v Speaker 1>Look, I'm just with somebody right now.

00:23:10.221 --> 00:23:11.282
<v Speaker 1>Can we set it up for next week?

00:23:11.282 --> 00:23:16.855
<v Speaker 1>Brilliant, put the phone down At one call.

00:23:17.376 --> 00:23:18.800
<v Speaker 1>She called this guy and I'm going to let her say who he is.

00:23:18.800 --> 00:23:20.451
<v Speaker 1>I've already said Simonon, that's a little bit too much.

00:23:20.451 --> 00:23:23.096
<v Speaker 1>We said let's meet up next week when I'm back in the uk.

00:23:23.096 --> 00:23:23.596
<v Speaker 1>They met up.

00:23:23.596 --> 00:23:28.830
<v Speaker 1>He said I think you're amazing, but right now I think your career is stagnant.

00:23:28.830 --> 00:23:33.299
<v Speaker 1>If I was managing you, this is what I would do, and it's so.

00:23:33.299 --> 00:23:33.661
<v Speaker 1>It's not.

00:23:33.661 --> 00:23:34.643
<v Speaker 1>It's not who it's.

00:23:34.643 --> 00:23:35.230
<v Speaker 1>You know it's not.

00:23:35.230 --> 00:23:35.612
<v Speaker 1>It's not how.

00:23:35.612 --> 00:23:37.375
<v Speaker 1>It's who she starts doing the.

00:23:37.375 --> 00:23:38.557
<v Speaker 1>You know the who can help.

00:23:38.557 --> 00:23:43.539
<v Speaker 1>Within 90 days she'd left the biggest show that she was presenting.

00:23:43.539 --> 00:23:48.579
<v Speaker 1>She got a new manager and she completely redesigned how she was going to do her life.

00:23:48.579 --> 00:23:52.574
<v Speaker 1>So that for me, when I look at somebody and I go, that is success.

00:23:52.574 --> 00:23:53.719
<v Speaker 1>That's amazing.

00:23:54.190 --> 00:24:00.769
<v Speaker 1>This same person who we're talking about I was out for a meal with her about a year later came out of a restaurant in London.

00:24:00.769 --> 00:24:03.690
<v Speaker 1>There's a guy sat there, stinking filthy.

00:24:03.690 --> 00:24:05.422
<v Speaker 1>I mean proper homeless.

00:24:05.422 --> 00:24:06.589
<v Speaker 1>There's homeless and there's proper homeless.

00:24:06.589 --> 00:24:07.795
<v Speaker 1>This guy is there.

00:24:07.795 --> 00:24:11.580
<v Speaker 1>And he went hi, can I have some money for a place to stay?

00:24:11.580 --> 00:24:13.076
<v Speaker 1>And I just went yeah, no problem, get something.

00:24:13.076 --> 00:24:14.029
<v Speaker 1>Where do you think they're staying?

00:24:14.029 --> 00:24:15.442
<v Speaker 1>Or such and such.

00:24:15.442 --> 00:24:17.415
<v Speaker 1>Alright, is Gary still there?

00:24:17.415 --> 00:24:19.432
<v Speaker 1>Yeah, yeah, yeah, Gary runs the place.

00:24:19.432 --> 00:24:20.292
<v Speaker 1>Great, would you say.

00:24:20.313 --> 00:24:23.796
<v Speaker 1>I said hello, oh God, you're her, you're Davina.

00:24:23.796 --> 00:24:25.718
<v Speaker 1>Oh, but can I get an autograph?

00:24:25.718 --> 00:24:33.726
<v Speaker 1>So, anyway, between me, a husband, the guy at the door, my wife none of us have a pen or a piece of paper and this guy's all like this.

00:24:33.726 --> 00:24:40.455
<v Speaker 1>And Davina said I'll tell you what, instead of an autograph, how about a hug?

00:24:40.455 --> 00:24:41.498
<v Speaker 1>She took a hold of this guy.

00:24:41.498 --> 00:24:42.559
<v Speaker 1>I cry about thinking about now.

00:24:42.559 --> 00:24:46.555
<v Speaker 1>She took a hold of this guy and she held him and really held him.

00:24:46.555 --> 00:24:51.324
<v Speaker 1>After about 30 seconds long time hugging somebody, his shoulders just went.

00:24:51.324 --> 00:24:54.955
<v Speaker 1>Did you let go, really gently?

00:24:54.955 --> 00:24:56.218
<v Speaker 1>So how's that?

00:24:56.218 --> 00:25:02.395
<v Speaker 1>He said better than an autograph, that's success well, hey there and thanks for listening.

00:25:02.636 --> 00:25:07.537
<v Speaker 2>I've noticed that 78 of you are brand new, which means you haven't hit the subscribe button yet.

00:25:07.537 --> 00:25:14.826
<v Speaker 2>By subscribing, you help us bring on even better guests, better quality content and serve you better with even more podcasts.

00:25:14.826 --> 00:25:16.952
<v Speaker 2>So please hit that subscribe button.

00:25:16.952 --> 00:25:18.134
<v Speaker 2>It only takes a second.

00:25:18.134 --> 00:25:19.637
<v Speaker 2>It makes a huge difference.

00:25:19.637 --> 00:25:25.638
<v Speaker 2>If you support us, we're going to support your success and help you achieve big success together.

00:25:26.553 --> 00:25:32.179
<v Speaker 1>I think it's because they have a burning desire to fulfill what's in there.

00:25:32.179 --> 00:25:37.115
<v Speaker 1>So you can't do it from there, it has to start there.

00:25:37.115 --> 00:25:43.433
<v Speaker 1>So all of the people who have coached in entertainment, they are all really wanting to put it out there.

00:25:43.433 --> 00:25:46.459
<v Speaker 1>They want to entertain, they want to be on stage, they want to show off.

00:25:46.459 --> 00:25:47.079
<v Speaker 1>They want to do that.

00:25:47.079 --> 00:25:48.241
<v Speaker 1>Nothing wrong with that.

00:25:48.241 --> 00:25:49.022
<v Speaker 1>It's not for everybody.

00:25:49.022 --> 00:25:50.204
<v Speaker 1>That's what they want to do.

00:25:50.204 --> 00:25:53.219
<v Speaker 1>Business people they have this thing about.

00:25:53.771 --> 00:26:06.477
<v Speaker 1>I'm going to fix a problem and I'm going to do really well off the back of it and they have that burning desire there and then they work it out there people in politics.

00:26:06.477 --> 00:26:07.318
<v Speaker 1>So I worked with a couple of politicians.

00:26:07.338 --> 00:26:27.809
<v Speaker 1>That was very interesting because really great politicians have very small egos but they don't do as well yeah but the the as well the public eye, but the difference that they can make at grassroots because they follow through and they chase up and they, you know, they connect people in a brilliant way and they do stuff very values-based that's, that's amazing.

00:26:27.809 --> 00:26:40.199
<v Speaker 1>And then, finally, in sport, you know, I worked with a guy who he was on the reserves of um, a uk football team, west ham, and within 90 days he'd been picked to play for england.

00:26:40.199 --> 00:26:40.598
<v Speaker 1>It was all up there.

00:26:40.598 --> 00:26:41.780
<v Speaker 1>His heart was absolutely passionate, what he wanted to do.

00:26:41.780 --> 00:26:43.483
<v Speaker 1>He just could not kick a ball 90 days he'd been picked to play for England.

00:26:43.503 --> 00:26:43.984
<v Speaker 1>It was all up there.

00:26:43.984 --> 00:26:45.667
<v Speaker 1>His heart was absolutely passionate about what he wanted to do.

00:26:45.667 --> 00:26:52.917
<v Speaker 1>He just could not kick a ball because he blamed himself for mistakes he'd made nine months beforehand.

00:26:52.917 --> 00:26:58.333
<v Speaker 1>And there's a superb guy called Richard Nugent who I said you've worked with loads of footballers.

00:26:58.333 --> 00:26:59.234
<v Speaker 1>Give me a tip for this guy.

00:26:59.234 --> 00:27:00.898
<v Speaker 1>And he said very simple next ball.

00:27:00.898 --> 00:27:09.010
<v Speaker 1>Tell him those two words, next ball.

00:27:09.010 --> 00:27:09.713
<v Speaker 1>Tell him those two words next ball.

00:27:09.713 --> 00:27:11.582
<v Speaker 1>Every time he goes to messes up a shot, he goes to get the next one, next ball, next ball.

00:27:11.582 --> 00:27:11.903
<v Speaker 1>Simple, isn't it?

00:27:11.903 --> 00:27:13.087
<v Speaker 1>He started to think next ball rather than the last ball.

00:27:13.087 --> 00:27:14.191
<v Speaker 1>You can't kick two balls at once.

00:27:14.692 --> 00:27:27.269
<v Speaker 2>Amazingly, just went right up to that yeah, I watched a golfer one time who was asked a question about what do you do when you hit a bad shot, and he said I have seven bad shots a round, so it doesn't matter what round it is, I'm going to have seven.

00:27:27.269 --> 00:27:32.865
<v Speaker 2>I might get away with five bad shots in a round and I might go as bad as nine bad shots.

00:27:32.865 --> 00:27:34.797
<v Speaker 2>So he said when I hit one I go, oh, six more.

00:27:34.797 --> 00:27:35.298
<v Speaker 2>There you go.

00:27:40.212 --> 00:27:41.614
<v Speaker 1>I'm down to six more bad ones.

00:27:41.614 --> 00:27:42.115
<v Speaker 1>But why don't they?

00:27:42.115 --> 00:27:43.316
<v Speaker 1>You lose a customer.

00:27:43.316 --> 00:27:44.596
<v Speaker 1>Oh God, that's the end of it.

00:27:44.596 --> 00:27:46.397
<v Speaker 1>You know a product changes.

00:27:46.397 --> 00:27:48.859
<v Speaker 1>Somebody else comes along with a better version of a product.

00:27:48.859 --> 00:27:55.865
<v Speaker 1>Oh, people catastrophize so much rather than thinking this is the deal, this is what we're in.

00:27:55.865 --> 00:27:58.326
<v Speaker 1>But is that the difference between good and great?

00:27:58.326 --> 00:28:01.057
<v Speaker 1>Yeah, definitely Great people go.

00:28:01.057 --> 00:28:01.839
<v Speaker 1>This is part of the deal.

00:28:01.839 --> 00:28:03.634
<v Speaker 1>This is part of the deal.

00:28:03.634 --> 00:28:04.297
<v Speaker 1>This is part of the package.

00:28:04.297 --> 00:28:05.119
<v Speaker 1>I'm going to lose a great customer.

00:28:05.119 --> 00:28:06.445
<v Speaker 1>I'm going to get sacked by this one.

00:28:06.445 --> 00:28:06.807
<v Speaker 1>I'm going.

00:28:06.807 --> 00:28:07.711
<v Speaker 1>This is going to happen.

00:28:07.711 --> 00:28:19.032
<v Speaker 1>I know it's going to happen and be resilient towards it is undoubtedly one of the big things about good to great you and I've discussed success a lot, and there was a time when you you disagreed with me.

00:28:19.133 --> 00:28:20.055
<v Speaker 2>yeah, tell me more about that.

00:28:20.115 --> 00:28:21.317
<v Speaker 1>Okay, Well, thank you for bringing that up.

00:28:21.676 --> 00:28:53.983
<v Speaker 1>It was the first time I saw you and it was at a race course in Ripon in the north of England and you were doing a promotional tour and you had a room packed full of people and you told a story about inviting people to your wife's party and sending out invitations in I think it might have been Louis Vuitton bags or something like that and everybody got these things out and you said and that's success?

00:28:54.789 --> 00:28:56.633
<v Speaker 1>And I thought no, it's not.

00:28:56.633 --> 00:29:08.032
<v Speaker 1>That's been Billy Big Balls in front of an audience right, billy big balls in front of an audience right.

00:29:08.032 --> 00:29:12.632
<v Speaker 1>And I thought, oh man, and I really, up until that point, I really admired you and, you know, watched them afar and stuff I thought this can't be what this guy's about.

00:29:12.632 --> 00:29:19.615
<v Speaker 1>The more I've got to know you I know that was a story for a moment in time to do something with that audience, to create a response.

00:29:19.615 --> 00:29:35.419
<v Speaker 1>Yeah, but I thought I wonder if you would consider that example of that is success to be a successful example now you know, your, your and mine, over our lifetime, our definition of success changes.

00:29:36.080 --> 00:29:45.711
<v Speaker 2>As a young man, when I got my first ferrari at f355 formula one, you took that roof off and it had that pinging sound that came out of that thing.

00:29:45.711 --> 00:29:48.576
<v Speaker 2>To me, that was the epitome of success.

00:29:48.576 --> 00:29:54.252
<v Speaker 2>When I bought my first Rolex, to me that was the epitome of success.

00:29:54.252 --> 00:30:05.451
<v Speaker 2>I was 22 or 23, whatever it was, and I think that we have to recognize that what we feel is successful at a certain point is very different.

00:30:05.451 --> 00:30:11.022
<v Speaker 2>Yeah, you know, I, I have amazing watch collection and I wear my apple watch every day.

00:30:11.022 --> 00:30:13.536
<v Speaker 2>I don't you know it's like should I sell these?

00:30:13.536 --> 00:30:20.194
<v Speaker 2>You know, I don't even you know it's like how many dollars do I have sitting in that safe, like that sort of thing.

00:30:20.194 --> 00:30:47.171
<v Speaker 2>But I, I, I feel that at the time of me doing that and at the time of me being able to provide a great celebration of someone in my life, that to me, was success yeah and I think that you, me, everyone, if you're watching this podcast or listening to this podcast, what you feel is success today will change Undoubtedly.

00:30:47.191 --> 00:30:55.201
<v Speaker 2>And I hope, michael, that by having this podcast, what we do is we allow people to define their own success.

00:30:55.682 --> 00:30:55.903
<v Speaker 1>Yeah.

00:30:56.631 --> 00:31:13.957
<v Speaker 2>And I hope that by you challenging me on that and us discussing it, that it allows someone to recognize that what they felt was success at one point in time doesn't need to be what they feel is success now yeah the world shifts, value shifts, people change.

00:31:14.778 --> 00:31:19.854
<v Speaker 2>But I want to finish with one uh big question for you, and then I got one little question for you.

00:31:19.854 --> 00:31:35.915
<v Speaker 2>The big question is when someone is in a place where they are stuck, where they are in that negative space, how do they go from there to not just good, but great and brilliant and all of those things?

00:31:36.451 --> 00:31:40.362
<v Speaker 1>I think it starts off with understanding that this too will pass.

00:31:40.362 --> 00:31:42.599
<v Speaker 1>That's always a brilliant mindset to have the success and the failure.

00:31:42.599 --> 00:31:43.262
<v Speaker 1>This too will pass.

00:31:43.262 --> 00:31:46.515
<v Speaker 1>That's always a a brilliant mindset to have the success and the failure.

00:31:46.515 --> 00:31:47.376
<v Speaker 1>This too will pass.

00:31:47.376 --> 00:31:53.459
<v Speaker 1>The other thing is having a tool that you've practiced when you don't need it, so it's there when you do so.

00:31:53.459 --> 00:31:54.141
<v Speaker 1>We talked about golf.

00:31:54.141 --> 00:31:56.114
<v Speaker 1>Before you know, people practice the swings, all type of stuff.

00:31:56.114 --> 00:32:00.535
<v Speaker 1>You don't need that loads, but that one time when you might need that little shot, great.

00:32:00.535 --> 00:32:03.122
<v Speaker 1>And mine is learning how to do a state change.

00:32:03.122 --> 00:32:12.196
<v Speaker 1>So going, you know, changing, yeah, language, focus, physiology, change those three things and you end up in the right state rather than at right state.

00:32:12.196 --> 00:32:15.332
<v Speaker 1>But what people do is that everyone knows about state change.

00:32:15.332 --> 00:32:16.394
<v Speaker 1>Oh yeah, I know to do that.

00:32:16.394 --> 00:32:17.497
<v Speaker 1>They don't practice it.

00:32:17.497 --> 00:32:21.855
<v Speaker 1>So situation comes along and things are really low and oh, whatever, I feel really bad.

00:32:21.855 --> 00:32:23.721
<v Speaker 1>You don't remember to do the state change.

00:32:23.721 --> 00:32:26.757
<v Speaker 1>Practice doing it when you don't need it, so it's there when you do.

00:32:27.500 --> 00:32:27.820
<v Speaker 2>Got it.

00:32:27.820 --> 00:32:36.875
<v Speaker 2>So my thing with people when they're in a bad place is I said all I want you to do is every day, get up at six and go exercise, I don't care what the exercise is.

00:32:36.875 --> 00:32:39.672
<v Speaker 2>Go do that, and that's my state.

00:32:39.672 --> 00:32:40.834
<v Speaker 2>Change for them.

00:32:40.834 --> 00:32:50.846
<v Speaker 2>Get them moving, get them doing something and once they're out walking the dog or doing whatever it is, the brain starts kicking in, there's blood flowing, all of that sort of thing.

00:32:50.846 --> 00:32:57.859
<v Speaker 2>So my final question for you what is the best advice or even the best quote you ever got on the subject of success?

00:33:02.211 --> 00:33:03.515
<v Speaker 1>If you don't love it, don't do it.

00:33:03.515 --> 00:33:05.538
<v Speaker 1>Who gave gave you that one?

00:33:05.980 --> 00:33:11.878
<v Speaker 2>I think I thought of it myself why quote whatever by michael heppel from michael heppel?

00:33:12.900 --> 00:33:16.652
<v Speaker 1>say it again if you don't love it, don't do it why that one?

00:33:17.252 --> 00:33:20.578
<v Speaker 1>because we are around this world.

00:33:20.578 --> 00:33:27.757
<v Speaker 1>Once we get opportunities to do stuff, that doesn't mean they aren't going to have some times of pain of course there are to get to wherever.

00:33:27.757 --> 00:33:35.008
<v Speaker 1>But if you're on a job and you're getting up and thinking I've got to go and do that again, don't find something that you love.

00:33:35.008 --> 00:33:38.577
<v Speaker 1>It might be less money, it might be whatever, but if you don't love it, don't do it.

00:33:38.577 --> 00:33:41.252
<v Speaker 1>People do things in relationships.

00:33:41.252 --> 00:33:48.378
<v Speaker 1>They have these relationships which are just awful, but they just keep going because it might just fix.

00:33:48.378 --> 00:33:50.324
<v Speaker 1>No, if you don't love it, don't do it.

00:33:50.324 --> 00:33:51.972
<v Speaker 1>Find another way or get out.

00:33:53.416 --> 00:33:54.018
<v Speaker 2>Big success.

00:33:54.018 --> 00:33:56.522
<v Speaker 2>We'll be back next week with more for your success.

00:33:56.522 --> 00:34:00.701
<v Speaker 2>Michael Heppel, follow, learn, study, keep doing it all and you'll get there.

00:34:02.210 --> 00:34:06.976
<v Speaker 3>You've been listening to the Big Success Podcast with the number one business coach in the world study.

00:34:06.976 --> 00:34:08.918
<v Speaker 3>Keep doing it all and you'll get there.