The Week of June 16, 2023 Marketing and Business News: ‘Final’ Beatles Song Coming Thanks to AI

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 You're listening to the Radcast, a top 25 worldwide business podcast.
 If it's Radical, we cover it.
 Here's your host, Ryan Altered.
 Hey guys! What's up? Welcome to the latest edition of the Radcast.
 I'm doing yoga today. Is that what that is? I'm oaming.
 Are you sure? Is that what we're calling it now?
 June 16th, 2023. How's he?
 I do love yoga, business days of the week.
 It's the summertime. So, we're having fun.
 Hi, yoga. I'm doing yoga. I'm trying to like...
 Happy Father's Day!
 Go for days early.
 Yes, a little early, but...
 Have you gotten anything for your father?
 No, I haven't.
 That's just hard to shop for.
 He's not the easiest.
 I'm easy to shop for.
 My dad's impossible. He's getting a card.
 A card in my presence.
 I'm actually not that easy.
 I buy myself.
 The few things that I want, I buy myself...
 That's how my mom is. It drives me insane.
 And so...
 I'm like, God's melody.
 It's about me a Bluetooth speaker.
 We know.
 Or Apple products.
 Yes.
 AirPods.
 I did find another one online.
 I almost bought it.
 This is like an addiction.
 It is. It's by one thing, but...
 Fear one by...
 And beer...
 Do you just keep trying to like outspeaker your current speakers?
 Or is it just about having a ton of them?
 Are you looking for one ring to rule them all?
 I think I just fight it based on...
 I wrote this in the post.
 How did post about this one?
 So, it's on the media where I was like...
 I just fight it because...
 Okay, the smallest loudest.
 The smallest best sounding.
 Okay.
 The largest loudest.
 There's a different feature set.
 Because...
 Because where you take the smallest best sounding...
 Might is definitely different...
 A different environment than where you're going to take your big loud...
 So, there's different use cases.
 And one on the bike.
 It's like my little Bose small one.
 It attaches to the bike.
 So, you can listen to it when we go on a bike ride.
 I've used that one like twice.
 Mr. Cyclist over here.
 And then it's a new one will come out.
 I'll be like...
 I bet you that one sounds better than the one.
 And I'm a big music guy.
 Like I always have music playing from on the boat.
 At home, like...
 So, it's not that...
 So, I've always...
 It's like a value, too.
 Yeah.
 So, yeah, I justify it with the different things.
 And I've already bought all of them for you.
 So, Nicole, I'm not getting you one for Father's Day.
 But it's a very popular item because they come out with new ones like all the time.
 Because clearly they know there's people like me that...
 Commissively purchased them.
 So, if you're listening to the podcast,
 then only if you need a Bluetooth speaker recommendation, I'm your guy.
 You should just write a writer review.
 Have a blog post.
 I need a blog post on them.
 Maybe they'll start sending to me for free to test.
 I'm a good tester of them, too.
 It works, see?
 I know I have some tricks of the trade.
 Like, you have to get the volume right on the phone,
 versus the volume on them.
 Sometimes they're independent of each other.
 And sometimes it'll throw one off if you're not balancing them correctly.
 There's some insider tricks here.
 This is a YouTube video, wouldn't it?
 But speaking of music, Paul McCartney says that the final Beatles song will be coming out
 thanks to AI.
 So, you can use that for your speakers.
 Test it out.
 This is like the last person I thought would use AI.
 Yes, and no.
 Because remember when he was in the Pirates of the Caribbean movie,
 and it was like, Paul McCartney, excuse me,
 for you, what?
 So, it's shocking, but also feels not unpredictable.
 Maybe.
 I don't know, I think he, I wonder if he's getting paid by like,
 open AI or something.
 It's like a sponsor.
 He did too many drugs back in the day.
 He's whatever.
 Fucking cares.
 I know.
 But it does say, I think they're using it a lot for his voice.
 We may not for writing it.
 Yeah, I'm John Lennon's voice.
 Yeah, so it's cool.
 It's cool.
 Yeah, and you're going to see more and more of this head they had.
 New images of the Beatles playing at Liverpool's
 cavern club.
 So, obviously, AI is like generating all kinds of things.
 Can you imagine like if that was your life,
 and then you go into a recording studio and a machine
 that sounds like these people who you spent
 the most like formative years of your life with?
 I can't imagine the like, how trippy that would be
 if I was Paul McCartney.
 I think I've thought about this before.
 There's these, there's things for the podcasting
 where like the script, like it will transcript a full show.
 Yeah.
 And it is not an expensive be saw for this by any means.
 But it does have the capability for like a five,
 trip on a word, which you don't I never do.
 Is this the case that were to have a special one?
 You do it.
 And the perfect.
 They could add a word or two.
 They'd bumble about something or if it's not clear,
 it can take my voice and add, remove a couple of words
 and add a couple of words and you wouldn't know it.
 That's amazing.
 And so it's obviously not far off from being able to regenerate
 your entire voice.
 Yeah. God.
 I don't know.
 I wouldn't have to record these.
 But you're going to you're like, I'm going to work myself out of a job.
 But that yeah, yeah, exactly.
 But AI cannot possibly duplicate the insanity that is my mind.
 And confirm the random.
 So whenever you call me and you're like,
 I need to just download my brain onto yours.
 I literally have a note on my laptop that just says Ryan's brain
 and it's just like the stream of consciousness.
 Exactly.
 No way.
 I could possibly do that.
 They if it got to be.
 If they could, oh man, my life would be so much easy.
 It would become too efficient and they would know that
 possibly could be.
 I'm telling you, oh, I can reproduce it.
 So go, go, bro.
 If light has lost its number one position for the first time,
 we'll call it ever, but it's been a long time.
 And the irony is that Modello is now the number one beer in the US.
 The irony of that is, it's very funny.
 It's funny.
 It's very funny.
 Here's what I'll say.
 We stay out of most politics on the show.
 But I do say something on time.
 Know your audience.
 That was my thought.
 Period.
 That was my thought.
 Whatever however you feel about all this stuff,
 know your fucking audience.
 You have a blue collar,
 your drinking crowd that skews a certain way.
 Well, I get love it or hate it.
 And you come out and you just throw something in their face
 that you know that a lot of them don't agree with.
 Dumb.
 So it, it like monetarily was an odd choice.
 And I love Dylan.
 But again, it, like you're saying,
 know your audience.
 Know what serves you.
 Yeah.
 It's just...
 Nephew by Modello.
 So there you go.
 Yeah, no Modello.
 Well,
 Mexican beer.
 You got to love it.
 That's the number one.
 That's how I say there's some ironies all around it.
 Right, like the border and all.
 Yeah, be careful what you ask for.
 But I do like Modello.
 I like their commercials better.
 I do too.
 So I like the bottles better,
 aesthetically speaking.
 Hines is connecting with past viral stars
 for a new sauce drop.
 Hines has been all over our news lately.
 And I love this because it's not ketchup.
 It's different sauces.
 Yeah.
 So they've been listed past viral stars
 that they've used to release a six time,
 six limited time sauces
 that are part of the 15 minutes of flavor campaign
 because they're going for this big global push.
 They will release new flavors each month
 and they are black garlic ranch,
 bang and brewery mustard,
 Yuzu wasabi,
 and a couple others
 and they'll be released each month.
 Respectively in paid
 and organic assets across TikTok and Instagram.
 Let me say this.
 Boss is sauce.
 Sauce is boss.
 Let's say they're wrong.
 Sauce is boss.
 Look, AI fixed.
 Yeah, I can fix that.
 Boss is sauce too.
 I think it's a guy thing.
 But who does it like sauce?
 Like it makes all the difference in the world.
 It's like a good sauce on surprise
 or like different things.
 Like, I don't know.
 So I am all for the sauces.
 If you come to the offer and house,
 there's probably like 437.
 Do you like mix your oil?
 Do you like no?
 I'm not a, I don't get into the business.
 Like there's a couple that I make.
 Okay, okay.
 Purposefully with ingredients.
 Right.
 But I don't get into the blending ketchup
 with mustard with four things randomly.
 And Zaxby sauce or something.
 No, but I will say this.
 Sauce is where it's at.
 And I think it's popular.
 Kind of like cereal.
 How about like cereal?
 I think a lot of people like sauce.
 And so,
 Heinz is smart here,
 leaning into it.
 I like the old viral.
 Between minutes of fame.
 So 15 minutes of flavor.
 There you go.
 I get it.
 I like it.
 I'm picking up what you throw down.
 And look, at the end of the day,
 I just want some of that.
 You do wasabi.
 So.
 See, it's the brewery mustard for me.
 That I think sounds fun.
 Yeah.
 But I love mustard.
 Black garlic ranch.
 I can pass on that.
 But little banging brewery mustard.
 Sure, I'll try that.
 You do wasabi.
 I was like, I like saying wasabi.
 I like spicy food.
 Wasabi is a fun word.
 Wasabi.
 Have you seen the video of that little girl
 who like, it went viral on TikTok
 and they give her a little bit of wasabi.
 And she just looks at the camera and goes,
 help.
 Cute.
 But look, who doesn't like a secret sauce?
 If I was starting a restaurant,
 it would totally have 10 sauces that you mix
 like different things.
 That's trapdoor.
 They have all of those like different
 mustard's.
 Exactly.
 One of those popular restaurants and green rolls
 that somewhat of a hidden gem
 if you aren't from here,
 but is always packed in a delicious place
 and they have lots of sauces.
 So yes.
 And who doesn't love hines
 the maker of the best sauce ever,
 which is ketchup.
 Whatever you need to tell yourself.
 Whatever you need to tell yourself.
 I love it.
 No matter what they did,
 but I thought it would even better
 that they've 15 minutes of flavor,
 15 minutes of fame.
 It's more people over there at hines
 and the best sauce ever.
 Today's podcast brought to you behinds.
 Unintentionally, we don't even know it.
 Yes.
 Got some fun rad news though.
 That's podcast ever.
 This is true.
 100 million e-commerce brand builder.
 Josh Snow.
 From Snow.
 If you've heard of Crest White Strips,
 Snow White Strips are the ones
 that are breaking all the records.
 Yes, absolutely.
 So in CBS,
 in major retailers,
 going after the big boys,
 Josh has built multiple brands.
 Crushing it,
 that episode was awesome.
 It launched on Tuesday.
 Josh is a great guy,
 a great storyteller,
 hour long, long episode for us.
 And it was packed with information on how to grow a brand.
 The importance of branding,
 the importance of growing through Amazon.
 We even talked a lot about that.
 So if you're in the e-commerce,
 there's no things you need to check out that episode.
 And we've got a lot of guests coming up.
 A lot of guests getting scheduled.
 One that I can release now.
 If you've ever heard of a guy named Moby,
 one of the baddest hit makers of the early 90s.
 Originally a DJ.
 And I'm pretty excited
 when his people reached out.
 I was like, okay, I don't know, Moby.
 I sent text like,
 10 of my friends from college.
 And everybody's like,
 what?
 Oh, yeah.
 I'm telling you,
 go listen to Moby song.
 A couple of them.
 And then play it next to some of the stuff
 that's playing on the hits one or whatever it's here.
 It's whatever.
 No, it's better.
 And it sounds, it's in the same vein.
 Totally.
 It's not dated.
 Oh my god, this is dated.
 It was a great dance music slash hip hop slash.
 Not hip hop, but what's work?
 Rap, R&B, pop.
 What's the word over here for?
 But yes, Moby's joining the show.
 Later this month.
 And we've got some other big guests.
 That's exciting stuff.
 Yes.
 Look, I'm still holding out for one in particular.
 So we'll see.
 Yes.
 Grace my assistance working on the best list ever.
 And we've got lots coming.
 I don't know pressure.
 I like putting pressure on people.
 Oh, we know pressure makes diamonds.
 Yes, it does.
 And diamonds are great gifts,
 particularly for women.
 However, it's a little bit late to get
 your good ranchers order in now.
 But what I would do is head over to goodrangers.com,
 plug in our coupon code,
 broadcast, get $30 off your box,
 and then tell dad,
 hey, not going to be here today,
 but we wanted to celebrate you even
 beyond this day.
 And it's going to be here next week.
 Look, everybody's got a crappy color printer at home.
 Yeah, print out a color print of a big stake
 and put it inside the card.
 Let him open it and he'll open up, go,
 I don't get it.
 And then you have it behind it.
 Kind of give away.
 Exactly.
 Yes.
 Make a little canvagraphic,
 little coupon.
 So there's your idea.
 There's your last minute idea from our good friends.
 Goodrangers.com.
 The best American meat delivered right to your house,
 stake house quality right to your door.
 I've got unpacked in the cooler ready for the lake trip
 where they're not in the cooler yet.
 They're in the freezer,
 but I got the cooler next to the refrigerator.
 We go to the lake this weekend.
 I got my dad's ordered on time.
 It's going to be here,
 but I'll whip on over to the house Sunday and be like,
 ha ha.
 Red meat.
 I love you.
 Who doesn't like it?
 Stakes chicken,
 even seafood,
 doing right to your door.
 Don't forget our code,
 radcast,
 little late for Father's Day,
 but you can use the idea that we gave you
 and better yet,
 just order it for yourself.
 Right.
 Yeah.
 Summer time.
 Grilling time.
 Summer time.
 It's grill.
 Maybe it's the season.
 Have some grill.
 Have some hinds.
 Have some modelo.
 Get those sauces all American.
 We're going to tie all the notes right to one thing here.
 That's what we do here.
 We stack the stories on one another.
 American meals delivered.
 Yes, good ranchers.
 Goodrangers.com.
 Good stuff.
 On to our social media news.
 This is a big deal and very exciting.
 YouTube lowers the entry requirements for monetization
 as it seeks to lure talent away from TikTok and Twitch.
 This is a big deal.
 I've had some people send this to me this week actually,
 but they are lowering the thresholds for entry
 into their partner program,
 which allows eligible creators to apply
 once they have only five hundred.
 I think it was like two thousand.
 Yeah, yeah.
 And now it's five hundred.
 So that's significant.
 But I think that they're also switching the algorithm
 for shorts to bump those up as well,
 which is great for your creative.
 Yeah.
 I got to get on YouTube.
 Hey, you got to get on there.
 They also pretty good.
 Some people are like Mr. Beaster making bank.
 There's a lot of people actually making pretty good money,
 like a few thousand dollars a month.
 It's not the threshold.
 Once you get a foothold and you have good content
 and you're repeating,
 isn't that high to get at least a few thousand dollars
 like generating a month,
 which obviously is a nice little bonus.
 We all take that.
 Yeah.
 And look, they have to compete.
 All these platforms,
 there's only so many creators out there.
 And so if you want the best creators,
 you want new creators come to the platform.
 Even if you're the legacy platform,
 which YouTube is pretty.
 Absolutely.
 Still the leader,
 but TikTok, Twitch, Instagram, Facebook,
 you got all those are even Twitter eventually.
 I think it's going to be playing in this space.
 Yeah.
 You got to do what you got to do.
 It makes sense.
 So if you're out there and you're listening
 and you're wanting to still get on that YouTube train,
 you know, people I have every like,
 the lake now back with the lake community.
 Everybody goes,
 I should make a video about this.
 So they're fixing something on the boat.
 Like this could be YouTube channel.
 Music, yeah.
 And I'm like, do it.
 Yeah, you're right.
 Because it's a very niche thing.
 And that's the stuff that kind of takes off
 because hyper-nation,
 like how to do something or whatever.
 So it's insane.
 And there's never been a better time to join YouTube.
 Just do it.
 Yeah.
 As Nike would say,
 you can now share music on Instagram notes.
 Plus view different translations.
 Have you used Instagram notes?
 I have not.
 I haven't either.
 I forgot what it was.
 I'm not good at using Twitter.
 Which is something.
 It's the same thing.
 Yeah, it's the same thing.
 But now you can share music.
 So maybe you'll be more interested now.
 You can give little blurbs about your different
 Bluetooth speakers.
 I'm going to download.
 And Grace is going to remind me
 to download Instagram notes before next week
 so that I can give an accurate.
 Do you have to download it?
 I thought it was just like,
 in the end.
 Maybe it's built into it.
 I don't know.
 That's how informed we are on this.
 Exactly.
 I have not had time to spend with Instagram notes.
 And now you can have a 30-second song clip up there.
 Which reminds me of,
 I think you can do this on Tinder as well.
 You can have a song that tells
 what your personality, whatever you want to do.
 So it could fun.
 And I get out of one of my single rella songs
 is my 30 seconds.
 The closest thing I get to this is adding.
 And is this not,
 is this the feature where you just put the
 in like what you're thinking at the moment?
 Yeah, like when you go to messages
 and you see everyone's little bubble.
 I'm totally using this feature.
 I thought this was totally a new app.
 Then I didn't know it's called notes.
 Yeah, I didn't either.
 I had looked this up.
 I was like, I don't know what this is.
 I have been using this.
 I do post about this.
 I did not know.
 I thought it was more baked
 just like a standalone app
 that was really competing with Twitter.
 I never knew it was called notes.
 This is just like a status.
 It's like, what's your stat?
 I used to be called an Instagram status.
 Okay, like notes.
 Come on.
 Yeah, I've been using this.
 And I'm definitely going to use it for music now.
 Actually, what's going to be your inaugural song?
 No, but here's the thing.
 I totally have been doing song lyrics as my notes.
 I had, I had what's the peanut collada?
 Oh, it's gay song.
 If you're like, or getting something in it.
 Got in the ring.
 Yeah, I had that as like, that was my last note,
 like last weekend.
 That was a lot of using this for the thing.
 Then I had the song from one of Michael's song,
 I don't remember what it was.
 Oh, I love the peanut collada song.
 And so I was, because I was like,
 how could I use this creatively?
 And so I was using lyrics for songs.
 I did not know.
 I thought the notes was something.
 Now you can actually hear the song.
 I get it now I can put in a song in there.
 Suck it, Twitter.
 Okay, this is going to be way more functional than that,
 though, to be Twitter.
 Twitter's, I don't know.
 You're, people can't access as many of these
 in a feed the way you can Twitter.
 You have to like scroll left to right to see what other people
 that might have put the note versus algorithm is weird.
 Like the notes I see from my people I follow aren't people
 I really care about.
 It's never people I'm actually interacting with on a daily basis,
 but maybe my friends just don't use it.
 Who knows?
 Okay.
 Our next article from manual note taking to no typing CRM,
 win.ai is launching the world's first no typing CRM.
 This is a lot of tech speak.
 But the tool aims to.
 Plus an acronym.
 I was like, I know it all these days.
 CRM win that AI.
 J.I.E.I.
 Yeah, whatever.
 But the tool aims to empower modern sales teams
 by relieving them of administrative busy work
 through real-time tracking, capturing advanced NLP algorithms
 and CRM updating features.
 So again, like working a lot of jobs.
 Yes.
 And I just want to take it from my brain.
 Like back to what you're saying.
 If we just like export it from the brain into it,
 I guess it's that way, but still.
 It'll get there.
 Elon's got that chip in his brain.
 Yeah, it's like the way really he thinks gets applied to it.
 Yes.
 A lot of different outs to the founders name.
 What did I do?
 Founded by.
 Eldod Piston-Karen.
 Okay, not bad.
 And Bar-Holeva.
 Okay, there we go.
 When AI addresses it for salespeople to adapt cutting-edge technology
 and improve outdated practices.
 Sure.
 Okay.
 Okay.
 Cool.
 This let me use my HubSpot and my...
 Who's being everything?
 Pipe drive.
 Right.
 I'll break a leg, guys.
 Hope it goes well.
 It works out for you.
 Yes.
 I will see.
 Onto our marketing news.
 IKEA, this is insane.
 I'll do a picture of this.
 IKEA has this week erected a 19-foot bag statue
 in New York tied to an AR experience.
 But the 19-foot statue is of its iconic fructa,
 which is the big blue bag that you get when you go to IKEA
 in New York Madison Square Park.
 And they're doling out like exclusive offers
 and their QR codes all over it.
 And it's mainly to push the company's US presence.
 Yeah.
 It's interesting that they do a bag statue like that.
 Is that like a piece of furniture?
 Yeah, I can see I've never bought anything
 that I could put in a bag at IKEA.
 It's always like a big box of shit
 that I could put together.
 Yeah, no, you're not totally here that.
 But there when, I don't even remember this,
 but New York passed a log a couple of years ago
 where you couldn't bring your dog on the subway
 unless your dog fit in a bag.
 And people were taking these blue IKEA
 and like cutting holes for their Labrador's
 and they would just walk the dog
 onto the train in the bag.
 But...
 I wonder if people like use these experiences like this.
 Is it?
 I'm sure if I'd scope of IKEA
 at thousands, but...
 Well, and it feels like it only works in your big cities.
 Exactly.
 Because it's, oh yeah, I'm already in Madison Square.
 Let's go see it.
 Let's go look at it.
 I lived in New York for, man,
 hadn't for six years.
 And they did all of these kind of stuff
 and I rarely went.
 Oh, when I was with their in March,
 I was like, what's happening?
 What can I do?
 What can I do?
 I would go like shows and like...
 Sure.
 Concerts and like cultural things.
 Right.
 You're not going to walk by and see if you have a key of bag.
 Yeah, they Apple store like when they...
 Oh yeah, yeah, yeah.
 They were the first ones there or whatever.
 This was like 2008 back in the day.
 They myself a bit.
 But yeah.
 It's fun though.
 And the sculpture looks cool.
 Yeah, I like it.
 Man, I hire people.
 When I lived in New York, I'd hire...
 They had people that you could hire
 to put your IKEA stuff together.
 I hired a couple people.
 So I fucking hate putting that stuff together.
 Oh, IKEA stresses me out so much.
 My wife is like, great at it.
 She has a patience for it.
 I'm like, she just tells...
 She sends me to do something else.
 She's like, no.
 Should you go make the stakes?
 Yeah, I'm the Haiti enough.
 I can fix things.
 That kind of furniture stuff.
 Right.
 There's little screws and everything.
 Yeah, I don't know.
 Four-in-torture instructions.
 So do my as I'll say at the top.
 Four-in-torture.
 Yeah.
 I do love IKEA though.
 Yes.
 I just don't go in there.
 We had a 7-Eleven update.
 They are refreshing their slurpees
 with an anything flows campaign,
 which is of course, play on anything goes.
 The campaign includes four TV spots.
 At 615 and 30 second lengths,
 they each focus on a slurpee flavor
 and feature a diverse cast.
 Embracing self-expression.
 In addition, the 7-Eleven will sell a slurpee-inspired
 custom capsule collection via their e-commerce store.
 This is fun.
 And who doesn't like a slurpee?
 It makes you think of a couple things.
 The old slush puppies.
 Remember those?
 The slush puppy was the name of this little puppy dog
 with like the different flavors.
 You know, like some of those things.
 Oh, yes.
 You know, I'm a bummer.
 And you have icies.
 I loved icies.
 We go to David Buster's a lot.
 And we have a lot of tickets.
 And we got the big, yeah.
 He lights in here in the room.
 And someone box ones.
 We do have the big icie machine at home
 that we got from the tickets.
 Nice.
 So we can make our own icies at home.
 Slap a slurpee flavor there.
 We don't have to go to a 7-Eleven or QT
 because we make them at home.
 At Brad home.
 That word about one weekend, I'm like,
 this is like buying the syrups.
 Oh, it's such a mess.
 I was going to go to QT for 99 cents.
 Are you kidding me?
 Did you have a slurpee?
 Yeah, we're going to 7-Eleven.
 But it was like a slurpee.
 Come on.
 Oh, I know.
 We're a big gulp.
 I remember.
 Oh, yeah, yeah, yeah.
 Big gulp.
 Oh, yeah.
 That's the great movie.
 So ridiculous.
 Yes.
 But yeah, 7-Eleven.
 Can't forget him.
 I remembered him growing up.
 I'd go to a 7-Eleven.
 That was the greatest thing ever.
 I'd go in there and get a hot dog.
 Because obviously it's slurpee.
 Would you ever buy any of the merch?
 Yeah, I'm pretty sure I had like a 7-Eleven trucker or something.
 We were like, they had the Hest truck.
 Oh, yeah, oh yeah.
 I think there was like a 7-Eleven.
 Like, you can't go ambulance or something.
 7-Eleven ambulance.
 That's funny.
 Something did quite make sense.
 That's funny.
 Yes.
 And of course, our notes would not be complete
 without some TikTok news.
 They are TikTok is parking on gas station screens
 around the US as part of a GSTV deal.
 This is insane to me, but they're going to start.
 TikTok will start appearing on more gas station screens
 through a new partnership with GSTV,
 which is a video network that always has the little videos on
 like shell stations and whatnot.
 Look, here's the deal.
 This is great timing.
 Literally there's a K-store or whatever K gas stations are.
 Circle K.
 Circle K.
 They have these gas station things.
 And look, you're sitting there pumping gas.
 Right, you can't help but look at it.
 You can't help but look at it because it's like,
 I started pulling my phone and then something comes on it
 and I totally watch it.
 And it's something really bad commercial usually.
 If it was TikTok, it might actually be fun.
 They're probably showing some creators doing something fun.
 So your time in place and attention is fleeting.
 I like this part.
 I think it's very fun.
 I like this.
 It's like certain media buys that I really like.
 I really like ways buying ads on ways
 like where you have the dots on the thing.
 So if you live, if you have a business
 and you're right on the interstate,
 look into ways advertising.
 Or this is a good one
 because people are paying attention.
 They're pumping gas and what else they got to do?
 They got three minutes of their attention,
 which is longer than most who will pay attention to anything.
 So this makes a lot of sense.
 I like GSTV gas TV.
 Yes, it's better.
 The jokes could really go about.
 They'd be big enough.
 I'm gonna pass on the STV joke.
 We're gonna give you a pass on it
 since it's Father's Day weekend.
 It's fine.
 You get a couple dad jokes.
 We'll allow it.
 Hey, see just a couple.
 Just a couple.
 I do like this.
 Hey, it's all about breaking through these days.
 Yeah, and this is, and I get it.
 GSTV reaches over one hundred sixteen million
 unique car viewers, which is a lot.
 Yeah, and people who probably would never have,
 never download TikTok on their phone.
 If I owned a gas station chain,
 I would totally have these monitors every gas.
 And I'd be selling ads to people like TikTok
 or anyone that has, look,
 who would you sell to?
 All the merch you sell on the store.
 You sell ads to that stuff.
 Slurpees.
 I'd have a Slurpee ad on there.
 There you go.
 See the Slurpee talk.
 Exactly.
 There you have your father's day edition.
 Dad jokes about.
 I know.
 Nothing but the most important news here
 on the radcasts every week.
 No, it's good.
 Hope you get some information.
 There were that last bit.
 It was worth the episode.
 Listen to niche audiences and paying attention.
 Yeah.
 And that way's tip will make you money.
 If you live all, if you have a business
 something interesting, I'm telling you.
 Always sponsored by my hat here.
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 Either way, visit takeofak.com
 that's V-A-Y-C-A-Y the only way to spell
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 Always time to get away.
 You can learn more about us at theradcast.com.
 Search for dad jokes.
 You'll find all of today's best humor.
 For Ryan Alford,
 saw you on the ones and twos.
 Christina Yassi.
 Grace, my favorite person.
 We'll see you next time on the Radcast.
 To listen and watch full episodes,
 visit us on the web at theradcast.com
 or follow us on social media
 at our Instagram account v.rad.cast
 or at RyanAlford.
 Stay radical.
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