Weekly News Update 1.29.21: Reddit and GameStop Rock Stock Market; Coca-Cola Delivering Coffee with Drones; TikTok Live Stream Tailgate; Budweiser Covid Initiative

 You're listening to the latest Radcast news update.
 Here's Ryan and Riley.
 Hey guys, what's up?
 Welcome to the latest edition of the Radcast.
 It's Friday, January 29th, 2021 and I hope you are doing well listening to us on Apple,
 Spotify, Pandora, wherever you are in the world, whatever platform you're on.
 You're glad to have you here on a Friday and as always, I'm joined by Miss Riley Clark.
 Hello.
 How are you today?
 Doing well, Riley.
 Good.
 Good to be on here.
 Riley's are both our producer and my cohort here on Friday news edition.
 So it's good to have you, Riley.
 And hopefully you've you purchased GameStop stock on Monday and not today on Friday.
 I'm hoping you cashed in.
 You sold and cashed in.
 Now, I was a smart one that did it months ago when I had the insider trading school about
 it and I went ahead and did all of this already so I was just I was that person that was way
 ahead of the game.
 No, this is crazy.
 This is absolutely crazy.
 This is happening, but super cool that it's happening to I love the memes that are coming
 from this.
 They're absolutely making my heart.
 It's quite funny, you know, we're we're living in times where the suits are in the if
 you've got something to hide or something is coming out, you know, seriously, it's
 not so it's yeah, it's a little bit of cancel culture, but more just we're going to beat
 the man, you know, like absolutely and it's more of people just being upset and frustrated
 that higher level people can do this.
 So why can't anyone else do this, you know, and that's that's a whole different dynamic
 that's come into play.
 And here we are.
 Exactly.
 I'm just a little mad that my Robin Hood account isn't looking better than it is because
 I didn't, you know, get on this early.
 I don't know.
 I just I'm doing my day job and it's not stock trading, but I know I feel like we get we
 get cheat codes, though, because one of the guys that work in the office with us, he's
 in destruct trading.
 So sometimes I feel like especially this week, everyone's been at his desk.
 Have you noticed that everyone's like asking him what's going on?
 I did notice before we started this, it seems to be headed the other way.
 So it seems to be catching back up, but I'm sure they're it made a few millionaires.
 If anyone, you know, bought and sold quickly or I don't know how it all works other than
 the big guys being pissed because the way they normally normally manipulate the market
 didn't seem to be working out.
 So we'll see how it goes.
 But it's been a good week.
 We had a great guest on Tuesday, Will, a med of whoop fitness trackers, the most advanced
 fitness tracker in the world, I dare say, was really great.
 And as I sit here and stare at mine and every time I look down at mine, it's like a accountability
 tool.
 It's like, I look at it and I go, all right, what's my resting heart rate, my HRV.
 I get to get my app out and track my sleep.
 But, you know, Will was awesome and if you haven't listened to that episode, definitely
 go check it out.
 Yeah, that was a really cool episode.
 There's a lot that Woop is doing as a brand and then just what it's doing for a health
 perspective, especially with the whole COVID piece.
 I know we talked about this last week, but if you haven't gotten a chance to listen
 the episode, he really goes into that and how it's supposed to help track your respiratory
 rates and all that kind of stuff and great stuff.
 So we're excited for that episode.
 And then Tuesday's episode, we have a release with just talking about Clubhouse, which
 super timely conversation and that will be a great episode and that will come out on Tuesday
 of next week.
 Yeah.
 So Mike Ham came on.
 He's the guy that we've started following on Clubhouse active.
 He's into title.
 He's in title insurance, which I learned more about than I ever have, but he's a real
 dynamic guy and fun.
 We talked, talked it up about the opportunity of Clubhouse and I am on the fence about
 where this is going long term.
 I feel like short term, you should be there, you should be on it.
 We're on it.
 We're learning from it.
 There's a lot of network to be done, but I think it might be a fad.
 I'm not sure.
 I just kind of, my crystal ball thinks that maybe people won't be doing seven hours of
 Clubhouse any year.
 But maybe I don't know.
 It's very time consuming.
 It's a great point because it is a very time consuming thing, but it's super cool.
 The networking capabilities and obviously who you're in.
 There's so many real people in there now and the quality is good still.
 I think it might get watered down as more people get on, but when you can get on any forum
 and not know in a grant card in or Gary Vee or whoever, like guys that you aren't normally
 going to have direct talking access to, you know, and especially if you got to start
 up or an idea or something that you can sound bored, I see the validity of the channel,
 but it just seems like quite the investment of time that maybe that it might be waning.
 Just as the quality goes down, which I think it might and so we'll see and that's less
 me be, I'm more of a take advantage of why you can, so I would get on it now and see
 where it goes.
 But it's going to be interesting when they start monetizing it and you have to pay to
 get into rooms.
 It's going to be like, one room's pay, one room's not, like no one's going to want to pay,
 so people are going to give it away.
 I don't know.
 I think it might, it has the opportunity to be huge, but I think it has the opportunity
 to be a fad too and I don't know, we'll see where it goes, but it's fun and a great episode
 on Tuesday with my cam.
 Absolutely.
 And then as far as other things going on around the company, we have merchandise for the
 radcast and we'll link those and the show notes.
 So if you want some really cool rad gear, we have a bunch of stuff for you.
 It's super cool.
 Thanks for watching the video.
 You see a t-shirt now, a game changing content, a lot of fun stuff, you know, playing off
 the notion of, you know, we are marketing and advertising podcasts.
 So we've got some fun stuff related to that.
 So if you're in the ad game or in the marketing business, you should relate to it.
 If not, it just looks cool.
 So we'll keep linking to some of that as we get it out on Ryanoffer.com and the radcast.com
 which we are updating the website right now, radcast, websites, taking a revamp, which
 is going to really bring together all of the content so that when you go into an episode,
 you get to see the video, the clips, everything's kind of tied together, the audio, the video,
 the clips, dare say maybe even blogged from it, written content from the piece, which will
 be probably a secondary phase of that.
 But well, all the merchandise there, lots of stuff going on with it.
 And you know, we've had some exciting things going on at Radical.
 We've got a new capability to date, digital marketing, you know, doing targeting and things
 like that.
 It's been audience-based that you do for interest or behaviors when you're targeting people
 online.
 Especially when you're doing acquisition growth, not first party or CRM type growth.
 But you were kind of limited if you're on Facebook or programmatic or any of these platforms,
 you have to go after them based off of interest or things like that.
 But you don't really know where they are in the purchase cycle if they're ready to make
 a purchase or they might be, you might be interested in shoes.
 Like I'm interested in boots and you can find those people that are interested in fashion.
 But that doesn't mean that they're necessarily interested today because you don't know where
 they are and historically search marketing, paper click where you enter a keyword, boots
 for sale near me or fashion boots or Ralph Lauren boots or Louis Vuitton boots, whatever
 that might be.
 That was really the only way to get that intent data.
 Someone that's actively in market was pretty much relegated to search or paper click highly
 competitive.
 It's expensive.
 But what we now have the capability to do with the data source that we now have is to
 retarget people that do searches so that we can actually hit them anywhere on the internet.
 Facebook connected TV in the feed of a website they're streaming through.
 So if they've just, if they've done a search for Louis Vuitton boots, we can retarget them
 across the internet.
 And so that has really democratized that search data really up and coming advanced feature.
 And so that's been exciting.
 We're rolling out out for a few clients and we're excited for the opportunities because
 it should really increase sales and purchase behavior for a lot of our clients.
 That's super cool.
 It's exciting.
 Pecky.
 It's kind of a whiz-bang stuff, but I like that stuff and we're having fun with it.
 So it'd be cool as we rolled out for more and more clients.
 Yeah, no, super cool.
 Yeah.
 So I think that's everything.
 But here's Riley with the news.
 Here is the Radcast News.
 So today's first topic is Walmart is trying to get in the game as the top, in the top 10
 as seller I should say.
 I just totally saw this article, I'd love for you to take it away and share kind of where
 this came from.
 Well, no different than, if you think about Amazon now, many some people may know this
 don't know this, but you think of Amazon being a place where you buy a ton of stuff.
 They've aggregated all these things, they've made it super easy.
 But Amazon is actually one of the largest ad platforms in the country now because people
 that are selling on Amazon are buying ads to be placed when you do searches.
 So like when you do those searches, we'll stick with the boots analogy since I've been
 on the boots thing.
 Yeah.
 It's appropriate.
 It's winter.
 So you do a boot search to get high up in those listings is an algorithm of sorts, but
 it's also with ad placement.
 So you buy, do you part of that, you run ads across the Amazon network.
 There's a lot of different monetization they do with ad selling.
 Well, Walmart's getting into that game with all the data that they have, with between e-commerce,
 in-store, shopper data, and they're creating their own platform called Walmart Connect so
 that you can run ads across their in-store screens because if you go to a store now, there's
 actually screens throughout the store.
 You've got little kiosk screens, you've got, you go to a product that you like and in-cap
 screen.
 There's screens throughout the door and at the shopping aisle when you get to check
 out.
 There'll be little videos playing on different things and so you can buy ads if you're selling
 product within the store.
 You can run ads.
 I guess you can run ads whether you're in the store or not, but throughout all that ad
 network.
 And then it's a data source.
 They have so much data, so many customers, they're going to use that in a consumer friendly
 way.
 A lot of the privacy rules will be intact, so I'm sure they're in touch with all of those
 guidelines, especially with cookies going away and different things, but they're going
 to be a huge player in the ads-based game just based on their scale volume and they're
 partnering with one of the largest kind of DSP aggregators.
 So it's going to be big news for the digital world and get another place and the big
 get bigger.
 No, right.
 Well, we're going to continue talking about Walmart here because Coca-Cola is starting
 an initiative as well where they are teaming up with, well, they're partnering, I should
 say, with Walmart, and they're sending drones out and they did this in Coffee County, Georgia,
 which I think is very funny, very appropriate for what Coca-Cola was the product they're
 promoting.
 Anyway, they're sending drones from this Walmart and then taking the new product to places
 in homes, single-family homes in this county in Georgia.
 And great initiative.
 I kind of like this the way the guy was making this sound, it's like a dairy-free product.
 And so a lot of the ready-to-drink coffees are dairy-based or they have too much sugar
 or whatever it is.
 So this is a really cool thing that I kind of am excited to try.
 Although I just don't know how to really feel about that Coke and Coffee combination.
 I know, that's one of those things.
 Kind of odd.
 Like between the gimmick of the drone and coffee and Coke, I like Coke.
 I mean, I'm a Coke Zero guy when I do drink it just because I don't want the calories,
 but I love, I mean, a few things I like more than a good Coke Zero.
 And if I'm spurging a good Coca-Cola classic, it's hard to beat a Coke.
 But coffee and Coke don't necessarily match in my brain of taste.
 But we'll see, hopefully it does better than Coke energy and then the whole drone thing,
 how long have they been talking about drones delivering goods to your goal?
 I know, it's been several years.
 So this feels like a PR gimmick, which fine.
 We're all good for a good PR gimmick that drives advertising and marketing.
 I'm not going to slap the hands of those that beat us here.
 We're also known for a good awareness gimmick.
 So not knocking it, but it's like, okay, all right, the drone and coffee coke.
 It's going to be a no for me dog on coffee coke, but maybe they know something I don't.
 They have a prodigy to develop the teams much smarter than us.
 How about this?
 I'll let you know how it tastes and then we can go from there because I know I'm going
 to have to try this, especially if there's no daringness because this is just going to
 be something.
 I'm such a big coffee drinker.
 I'm going to have to have to get on this one.
 But nobody's drank Coke energy either.
 Like they talked about it.
 They was on Super Bowl last year, spending how much of the, now it's like, I've note, here's
 how I've known, I'm an energy drink guy and I go to the gas station and I've got my
 normal players in line.
 I go to the same gas station and I'm getting mine.
 And I've noticed the diminishing role of coke energy on the energy drink aisle.
 It was last year about this time, oh man, I think it must have paid for highest placement.
 It was right there in the center of where my, I didn't buy it.
 I tasted it once and it was like no thanks dog.
 But it was right there.
 It slowly went down the rack and now it's positioned like above the chocolate milks.
 It's kind of, it's on the, it's on the, you know, the land of misfit toys of energy
 drinks.
 That's insane.
 And I've noticed that.
 Well, we all know the story of the island of misfit toys though.
 They came back.
 Yeah.
 Well, and it's officially for sale at, it's dollar, what's one of the dollar tree?
 Dollar tree.
 Dollar tree.
 What is where products go to die and their coke energy is for sale at Dollar Tree.
 You're in trouble.
 So it means they're already closing it out.
 I think it's, it's going by by.
 So we'll see if a coke coffee can stick around a little longer.
 Well, yeah, I hope it can because if it's in the Super Bowl, it might be a kiss of death.
 I don't know.
 Well, speaking of the Super Bowl, so TikTok, the NFL recruited Miley Cyrus to be a part
 of a TikTok tailgate, which, you know, that, that just sounds awesome.
 And I would love to make that a new like theater lineup, what you have to say before
 you start your theater classes.
 But TikTok tailgate.
 TikTok tailgate.
 Triple T's.
 Miley Cyrus is going to be delivering exclusive video content that's going to be streamed
 live for two hour event on TikTok.
 So it's going to obviously go through CBS as well since that's where the game will be
 broadcast from.
 But the content that's coming on TikTok is just exclusive to TikTok.
 Other creators will be involved and it'll be a super cool initiative.
 And obviously she's promoting plastic hearts, which came out in November.
 So that's super cool.
 What is on all that?
 Exactly.
 It may be.
 I don't know.
 I know we skimmed some of these things.
 We kits the headlines.
 We want to share it.
 Right.
 Right.
 Right.
 What exactly is she doing in the tailgate?
 Do we know?
 I think it's something that we'll find out when it happens.
 Okay.
 So they're keeping some of it secret.
 Yeah.
 Exactly what the TikTok tailgate.
 Miley Cyrus.
 I think we go a lot of different directions with Miley Cyrus.
 No, that's why she's got a wow.
 She's a wow child.
 I remember when that album came out and just the artwork of her wrecking ball.
 She can come hard or come soft.
 She's got a lot of depth to her, I would dare say, being an actress first and foremost
 right on.
 In a Montana.
 In a Montana.
 I mean, you know what?
 Now, I mean, that says she won any Emmys or anything, but, you know, someone's going
 up.
 But she did win the child Guilds of World.
 Whatever.
 Yeah.
 I actually think she, I'm be honest.
 I will be that person this time.
 I actually do think she's won a couple like that kids 20 awards.
 Like, you know, that.
 I remember the show a little bit from like, like, there's a very big, I think she was
 kind of going off like when my very youngest was in not totally in that.
 So it's like really brief.
 Okay.
 No, she was okay.
 Like, some of these guys are not good, you know, but she's pretty well rounded.
 And she's a good singer.
 I mean, I like her pop stuff.
 I like wrecking ball.
 Like when it came out.
 I like poppy stuff.
 Oh, for sure.
 And I liked her rendition of zombie that came out a couple months ago and she did the live performance
 to help musicians.
 That was incredible.
 And if you have not heard her sing that song, oh my gosh, I mean, her voice is like perfect
 for that song.
 She's good singer.
 Great singer.
 Hey, look, Billy Ray Cyrus is her dad.
 I mean, you know, Aiki Breakey.
 And Noah Cyrus is her sister and Noah Cyrus does incredible work too.
 They're both very musical and insanely.
 I was a little surprised.
 Like, she was off my radar and I'm, you know, 43 year old dude with four boys, you know,
 like, I don't, doesn't mean she's not pop culture anymore.
 She's probably always going to be pop culture.
 But like, she was off my radar of visibility.
 So I was like, is she still, I guess she'll always be a thing.
 But I said, no, if you know, I saw this and like her, what's her name?
 That's her relevance now.
 And I guess according to you, she's still, she's still banging, she's still relevant.
 She's still out there and kicking and just being her badass self.
 So I'm just, I'm here for that.
 And then our last topic for today, Bud Weiser is skipping their ad portion of the game.
 They're not doing like the traditional ad, but they do have an initiative called the
 bigger picture.
 And it's a short documentary basically about the frontline workers who have received
 the vaccine and just their effort.
 Great.
 Obviously, for a lot of reasons, it's a great spot because you're obviously addressing
 the seriousness of COVID.
 And you're also giving a big thank you from Bud Weiser to all the heroes that are on
 our day.
 They probably had at least two spots going.
 So that's probably $10, $15 million at least.
 That's no small donation.
 And it's a brilliant brand play from my standpoint.
 Bud Weiser has been a mainstay in the Super Bowl since forever.
 37 years.
 Yeah.
 And so it's, and if there's ever a year, you know, it's, again, I think viewership will
 be where it normally is.
 So it's like, but to get this PR play and it's the right time, the right place, it feels
 really smart to me for them.
 And I'm sure, you know, they don't need anyone else kind of validating that.
 I think it's, it just feels right and it's both, yeah, it's a self-serving from a standpoint
 of recognition, but at the same time, this isn't like it's a, you know, $10,000.
 I mean, this is 10, $15 million at least, you know, they're giving and for the impressions
 that they get.
 So I know there's a PR expert, someone on their team is doing this math.
 What the, what the impressions they're getting from the PR play versus what they get with
 Super Bowl.
 And look, the Super Bowl's ridiculous, the amount of, of, of volume you get and impressions
 at scale and reach and all that, and all those media things.
 So, but I think well played, well played by Roger.
 Oh, yeah.
 For sure, for sure.
 No, but those are our topics for this week.
 And again, we just want to definitely say thank you to everyone who's listening.
 It means a lot to have your all listeners and just everything you all are doing for
 us.
 So we'll definitely get some merch out to you guys and look, it'll be in the episode
 notes.
 So definitely make sure to check it out there.
 Yeah.
 We'll do some giveaways as well.
 Absolutely.
 We've got some samples in and we're making sure we're happy with everything that we put
 together.
 So we'll get some giveaways on the, on the socials, on the socials channels, as is this.
 Yeah, all the, all those places.
 It's Friday.
 Come on.
 No, just.
 Yeah.
 Got us a break.
 It's the end of the week.
 No.
 But we do appreciate everyone wherever you're listening.
 And do us a favor.
 Leave us a review on Apple.
 Tell one of your friends about us.
 Tell, you know, someone that, you know, we're the greatest in March.
 I mean, hey, let's keep it.
 Whatever you want to do.
 But yeah, share the love and, you know, we do appreciate everyone and we hope everyone
 has a great weekend.
 No matter when you listen, this might be two years from now.
 It might be 2023 when you hear this episode because you never know.
 Oh, that sounds futuristic.
 It does feel like January 29th, 2021.
 I'm like, oh, God.
 Well, Rodgers, again, it's deep space here.
 Like, nope, just normal.
 Many, we're not, cars are not flying yet.
 If you're in a flying car listening to this in 2027 or 31, because it's possible.
 Think about this is going on to live forever.
 It's technically true.
 You know, so you might be listening to it in a flying car.
 But no matter what, we'll digress.
 We really appreciate you.
 And you know, we're to find us at theradcast.com and at the.rad.cast on Instagram.
 And Clark, we'll see you next time.
 Yep.
 See you guys. Have a great weekend.
 Yo, guys.
 What's up, Ryan Alfred here.
 Thanks so much for listening.
 Really appreciate it.
 Do us a favor.
 If you've been enjoying the radcast, you need to share the word with a friend or anyone else.
 We really appreciate it.
 And go leave us a review at Apple or Spotify.
 Do us a solid.
 Tell more people, leave us some reviews.
 And hey, here's the best news of all.
 If you want to work with me directly, you want to get your business kicking ass.
 And if you want radical or myself involved, you can text me directly at 864.
 729-3680.
 Don't wait another minute.
 Let's get your business going.
 864-729-3680.
 We'll see you next time.
 Bye.