MasterChef Top Finalist Noah Sims talks with Ryan about Personal Branding, Service, and Reality TV

 You're listening to the radcast. If it's radical, we cover it. Here's your host, Ryan
 Alford. Hey guys, what's up? Welcome to the latest edition of the radcast. We are almost
 into late February, early March here. I guess it definitely is late February, but either
 way, we're excited about today's guest. I'm joined by Noah Sims, who is the first guest
 that I've ever struggled with, you know, naming his exact specialization because he has
 many, which we're going to talk about Noah, but he was, you know, a top four finalist
 in MasterChef season 10, which we're going to talk about in detail. He does not want to
 be called a professional chef, but he's a hell of a good cook and might just be the
 best whole digger on the face of the earth, but Noah Sims, welcome to the show. Hey, brother,
 man, thank you so much for having me. I've been really looking forward to this. I really
 think we're having a hell of a time talking about a variety of plethora of interesting
 conversation topics. Absolutely. If I've learned nothing from you, and we met through, you
 know, the wonderful wide world of the internet. And so I have learned nothing than that you
 are a man of many things and many, many, many angles. So I was fascinated to have you
 on and definitely want to uncover as many layers of the union as we can to use my food
 analogy. I mean, see how many food analogies I can use. I've been drooling over all the
 videos you send me, the food you cook. So I mean, that alone has got my interest peaked.
 Oh, man, I mean, yeah, absolutely, man, though, I'm always about those big, bold,
 beautiful flavors and trying to be a jack of all trades, trying to always learn everything
 I can read as much as I can, always trying to progress as a good Christian human.
 Well, I know you grew up digging holes, so to speak, but I do want to start since it is
 where potentially people have seen you on television and otherwise, you know, what, where
 did the cooking passion come from? And, and whether or not you're a professional chef,
 well, even though I think in what I'm seeing looks pretty damn professional. Uh, where did
 all that come from? Talk, talk us through, uh, what got you on the show, what got you interested
 in cooking? Where's all that passion come from? Um, I, it really starts with having my
 mom work a full time job and then somehow pulling a David Topper field magic trick and
 providing this incredible meal and like an hour after working all day for me and my
 three siblings and my dad who would still probably be working. Uh, I always thought that
 was incredible how she was able to unify and how important it was to have a family meal
 every night. Could not touch the phone. Uh, my dad probably would have tackled you. Uh,
 do not touch this like it was family time. And I saw how important that was and how much
 I learned about manners, respect, things I was like back then, like, what the hell am I doing
 all this for? But now I realize how, how important that was. Um, having, having my mom be
 a incredible cook that is a type of cook that's just like, what's in this? Like, I don't
 know, I was just thinking through it and I put this in a little bit of that a little bit
 of this and then bang on, you know, I have a recipe, but this is like the best meatloaf
 I've ever had or whatever. And I thought that was like magic and it's like my brain works
 exactly like my mom, very analytical on figuring out the chemistry, the why, how, what's
 going on? Well, if we do this, what will happen? So cooking was such a natural progression
 for me. Um, I'm always a people's person. I know you'd never guess that, but I love
 people. So I never really wanted to be in a kitchen because I couldn't talk in the
 into people. So I wanted to work from the house and restaurants. But, uh, whenever I moved
 back home to take care of my grandma who had in the Zima, I really started hammering down
 on my culinary passion, uh, cooking for her. She had really, you know, bad vision. So
 like aesthetics weren't even important. It was just flavor for her. So always get really
 good food out for us. So she could really enjoy. So she was like an R&D master and cooking
 stuff she's never heard about. And one day my grandma always wanted a well done state,
 like dead shot run over black. And then there's like my grandma was blind. I was like, I'm
 like, I'm going to cook for a medium rare steak and like, let her have a really, I don't
 remember giving her that bite in her head. I'm like, this is so tasty and juicy. Like,
 like, yeah, man, she's like, well, how'd you cook this is like just the way you like
 your grandma's like, this is I like this. I never had like this like, yeah, grandma.
 So like going to culinary school while I was taking care of my grandma, like, it was
 one of those I said, trust the process, like going to culinary school for a free ride,
 like at Hope Scholarship. So I was able to go from business school, uh, which I did
 not complete, uh, and go to culinary school where I kept a complete four oh, made one hundred
 on everything. My guy really excelled. I was at top of my class, uh, number two. There
 was a guy that was beyond me. And I still talk with the others. His own restaurant has
 been his Matt Wallace. He's probably one of the most matchly talented cooks. I've
 ever seen South Carolina. Uh, he has a restaurant there called the Black Sheep.
 Literally one of the most god-given talented people I've ever met. Brilliant,
 incredible. And he jumped off the page. I was like, you're the only guy that I'm competing
 with him. He was telling his day one right now. I'm telling you, you're the new and he did. He
 was superior to me. I can outwork and knife everything else. He's got me beat by a country mile.
 Um, he drove me though. Matt drove me like I wanted to try to keep up with him. We went to this
 restaurant called Woodfire, uh, who was Kevin Gillespie. I know you got to know Kevin Gillespie's it.
 It was like 10 years ago. It was 2010. We went there. I remember seeing the elegance and like how
 he did it and just having this bite of pork belly that literally dissolved in my mouth. And like
 our final that year was to recreate a dish from there. I remember making this, this, uh,
 high-lackered balsamic quail with his cornbread cream sauce. And it, it just was something that
 just kept my passion going. And then whenever my instructor told me and Matt that we're wasting our
 time that we did not need to spend another year here that will learn way more in the kitchens to go.
 We're like, you know what? Let's go. So peaceed out. Matt went his way. I went my way. And,
 you know, the rest is kind of history. We got into Athens when my grandmother passed away.
 That was part of the reason that I also left because it's like I'm going to go do my dream, which
 was living Athens, Georgia, and cooking the restaurants. So I moved to Athens and immersed myself
 working literally four jobs at one time at a time. Like I'm talking like three hours of sleep,
 like five days, six days of week. Like just, I look back now and I'm just like, yeah, I did that.
 Like, hell yeah, I did. I'm not sure how to tell my kids like, oh, you think you got a bell
 to tell you there's time I had four jobs at once. They drove me and I walked to them in the snow with
 no shoes on. Four ways, nine two ways, four ways, that is double back. I have to do wins for it's
 back and forth just to get to work because I wanted to get my exercise in while I was doing it.
 A hundred percent except like one of the jobs is get there at six thirty in the morning and start
 washing dishes with a sink that was below my crops where I was hunched over like pausing
 moto to like five o'clock that day. And so no, we'll stop there. You're six seven, right? Okay.
 Yeah. So we asked tall brother and I'm six five. And so people don't realize like sinks, toilets,
 any house built before like 85, you know, every sink, every toilet, everything is like a miniature
 play world for us tall people of the world. Yeah, you're preaching a hundred. The toilet
 thing for sure because they used to weigh like 360 pounds. I can't tell you how many broken toilet
 seats I did in my life. Like there's a weird ranker probably hold back. Most toilet seats broke.
 But yeah, no 100% big people problems at all. It worked out though like Delta. I love Delta.
 If you have a problem with Delta, I'm upset with you. Delta is always taking great care of me.
 They always have great meetings. I walk up and I say, hey, man, listen,
 do y'all need a volunteer to rip the door off in case an emergency. And I have to wait
 to everybody in a peaceful manner. Because if you do, I'm your guy. Boom. Forever. Forever.
 I've never paid $30. I'd be like, swear I was going my witness. Same thing today.
 Free upgrade. Yes. I you get that and you get the natural, uh, in case of an emergency,
 who's going to kick this guy's ass? He's really active. Like I get the you get that vote too. Like
 who's who's going to be the threat stopper at the bar? That's me always though. I'm my
 friends say it's a night in shining armor. Like if I see a woman get touched by man,
 I'm literally going to assault that guy. Like I'm going to get buried. I've never been a rest
 of no tickets. I've always just been one of those guys that if somebody's going to mistreat
 somebody sticking up for a small person, I was raised that way. Like there's no bullying,
 like unacceptable. Like if they look at me, I'm like, yes, I'm looking at this person,
 that's to do something. Yes, I'm there. I got you. So we're in Athens. We're washing
 dishes at our ankles, uh, and, uh, working your way up. Yeah. So, so I'm working this job.
 I'll get I'll digress just a smidge, which is really cool. The wildest thing that I've ever
 like Ripley's believe it or not was when I went over there, I wanted to work at one of four
 restaurants and I, I needed a partner. So I went and called this guy named Cole Barnes.
 He ran United Reality and he's like, all right, well, I got this one apartment. I'll show you
 nothing really else is open. We'll show you. I go to this apartment. The only one I see is like,
 yes, this feels like home. I love this place. How much? It's 50. Perfect. Awesome. I, I'm like,
 I'll move over first month. Perfect. My dad moves me. My dad graduated UGA 71, uh, or 72. And
 as soon as we pull up, as soon as we pull up, uh, my dad looks like weird as hell. And I was like,
 what's wrong with you? He's like, this is either a good home or a bad home. I used to stay here.
 I'm like, get the hell out. He's like, no, I used to stay in these exact apartments. I was like,
 really? Yeah, he goes that one round the index to the middle case. He's like, that's the same
 stairwell. I go, well, this got really weird because that's my apartment. He goes, no, why does it
 ghost? We go there. I open the thing. My dad's just looking like he's just seen like the phrase.
 He's like, yeah, he goes, they read Marley goes, but we rented this to the assistant swim coach.
 He goes, me and Steve are in the bag to stay in the same apartment. I paid $135 a month and 71
 for that apartment, same apartment, same apartment. That my dad stayed in 40 years before that.
 What are chances? So staying at this working at the vegan vegetarian restaurant called the grit,
 getting my head taken off, working as a bouncer, also working as a server. My good friends
 getting a terrible car accident. I go a hundred miles an hour off the road. Barrow rolled it in five
 like Starbucks into a tree, quadruplegic brain injury, double fracture risk, three people.
 I pray about it, figure out what the hell I need to do. I was one of the first people on the scene.
 I did not leave the hospital. I went over to Erliner and I was there until they transferred to
 Shepard for five straight weeks. So I had called my boss. I was making almost no money, like barely
 making the bills, like trying to figure out what I needed to do. And I was over there for five weeks.
 So when I came back, I thought I'd have the same position, but like, listen, since you were gone,
 there's like four people have been hired. So you're kind of going back and along.
 And I'm like, okay, well, I'm going to just keep working, making this money because I got a
 free meal and a free beer at every shift. And that like fed me, like I had to keep his jobs. I've
 made this plate of slop. I can't explain to you how many calories were in this son of a bitch,
 but I'm talking like macaroni cheese, black and all vegan vegetarians that black bean,
 salsa, salad, as much as we can get in this. I'm glad it opened every day. I got that.
 So when I came back, they put me back on there and actually put another sink and it was like six
 inches shorter. Like, are you kidding me? Like, what the hell am I supposed to do? So I was like,
 is there anything else I can do? Like, they're like, well, yeah, well, what are you with a knife?
 I was like, what am I with a knife? I've been telling you on culinary schools. Like, let me show
 you. So I go up to do the chopping, blow it out of the wall. We're talking 160 courts of vegetables
 and an eight hour shift is how many you're supposed to do it. I can do it in five. So they pay me for eight
 hours of something I'm doing in five. And now I'm the Grandmaster Chopper. I'm out of the dish pit
 three days out of the week instead of five days. And I'm only doing three with chopping two.
 So now I'm getting, and this is kind of the whole story is I'm getting paid to practice. So
 now I'm getting all of these vegetables, mushrooms, peppers, the vegan vegetarian restaurant.
 Can I explain to you how many any vegetable you can think of? I fucking chopped it. So we're going,
 we're going through 160 courts in five hours. My knife is literally honing to myself. I'm literally
 becoming one like our souls are uniting. And I've become exceptional at that. And I get recruited
 into another job. I become the line master at Copper Creek Burry. I keep hammering down. I move
 back to Blue Ridge after my Athens, working at the family business, trying to make a bunch of
 money, building the business, working on my craft. Then I get into being a, I get a call from
 a service manager at Kia says, hey, listen, I think you would be really good at this job. And we
 really need you to see if you can do this. Like, what's the job? Because I need you to run the
 service department. I've never done that in my life. And I'm pumping shit, digging holes right
 now. And I'm like, what is it involved? It goes you being you. That's it. Just you do you. He's like,
 you talk, you sell, you just do you. So like, all right, I'll try. So they were 717 at a 717 on
 customer service when I got there month one employee of the month within eight months. We are eighth
 in the country on customer service. I'm the only person in the southeastern United States with
 100% retention with tweets. There's not one thing that's been filed that I lied or anything else
 because I wouldn't. I'd take him back and show them what the hell was going wrong. I would go never,
 never beat him over the bush. Give him great deals. Take care of the people like they're my
 grandparents. And I was like, look at this. It's amazing what honesty does in a service department when
 you're not trying to bust them over the back of the head like a baby seal. So I got recruited by
 Kia went to key university. They wanted me to keep doing this. I told them to go fly a kite because
 I hate the snakes that all the car business is. If I wanted to be a billionaire on dishonesty,
 I'd have already been there, but I can't do that. I don't want to do that. So I got back in the
 kitchens kept cooking and then boom, master chef. That's my short answer. How's that?
 You're not short on anything. Not at all. Not at six seven. So I do want to talk about because I'm
 sure, you know, the story's out there. I'm sure they documented it and all that. But for our
 listeners, what was that process like for for getting on master chef? Was it more complicated,
 less and complicated than you'd think? It was, brother, what a great question. I will do this
 short answer. So how I got on master chef is it is literally like out of a movie. My best friend,
 Jacob, known since I was six, who's the writer for two, four, seven, and rivals.
 UGA sent me over a thing that said master chef casting in Atlanta and said, listen,
 let's see if you are what we think you are or if you're a bitch. And I was like,
 okay, where is this? And I look on the Google maps. I'm in downtown Atlanta. This is some
 gun. It's 13 minutes from my house. And I was like, if this doesn't destiny, I don't know what
 it's like, okay, I'm in. So it's supposed to be there at nine o'clock. I'm a punctual. I can't
 explain to you about how pissed I get when someone's late. Like patients goes out the window. Like,
 like if like a year show of 30 minutes late, I'm just very not okay. Like my parents
 grilled that's respect. So I'm like, I'll show up 30 minutes early. I'll get in line. It'll be great.
 Dude, I show up. And it is like Bartleman Bailey circus. It is, it is, I don't know what the
 hell is happening. There's literal thousands of people. Oh my god. I'm like, okay, well, this is
 well, okay, whatever I go into the building, they give me this pamphlet of 27 pages.
 So I could you fill this out? Yeah. And I was like, where can I fill this out? It was online.
 You could have printed it all. It was like, well, I guess I'm going to be here all morning,
 just filling out these documents. So I'm sitting in this room looking at all these people and what
 the thing online stated. And again, this goes back to analytics and you're going to love this
 stuff. So they said, you have five minutes to prepare a ditch that if it's hot, it needs to be
 sort of hot. If it's cold, it needs to be sort of cold. You have nothing. You can't heat it
 up or like you have nothing, like whatever you bring is whatever you bring. So immediately,
 I'm like, well, that's a trick. Like clearly, you wouldn't want to have a hot thing because you
 don't know how long you're going to be in this building, right? So immediately, I'm like cold.
 I can control cold. I can bring a cooler state tar tar. I'm going to do a Kobe beef state tar tar.
 It's going to knock their head off homemade French bag get hold the phone shut the door game over.
 So I've got my cooler. I'm watching some guy that looks like Steve Irwin carrying like a
 Mustang around with him. It looks like a seventh grade science project saying that he forged
 everything on the plate. I mean, I'm like, what in the hell is going on? I mean, you're seeing
 ridiculous things. Like, like, are you seriously thinking that that plastic thing is going to be
 workable? Like, no. So I'm in this room for two hours, all of a sudden, we get in this line to go
 upstairs. As soon as we're walking upstairs, you see this freaking giant looking photograph,
 like a Polaroid on the top of the stairs. And they're handed people like props. So like,
 all right, take a picture. Well, immediately I know exactly what the hell this is. They want to see
 off the cuff got personality. They want to see they're just testing to see big people are like
 mud shot. Dude, I get these things. I look like a meth head flight traffic control guide. I've got
 like Gordon Ramsay space like we're doing like some glow stick dance with these things. People
 laugh. They're like, go that way. Get in this room of 60 people. We're in there for three hours.
 I have no phone. No, nothing. We're just in this room. Jerome comes in. He wanted. We didn't know
 that he wanted it because it hadn't been revealed. He comes in. The Ashinda comes in. They're talking
 about be yourself. Do this. I talk with them. They're like, all right, going to this next room.
 There's 40 people in this room. Great. Nothing's changed. Going to the next room is 20 people. Now
 we got to cook. So I'm thinking that if I was a producer, what would I do to see if people
 are full of shit or not? I would act like I'm not important and blend in. So my brain is like
 anywhere am I going to? I'm going to memorize every person's name. I'm going to introduce myself
 to everybody. And by God, I'm going to slam into somebody important. Buckle up. So I
 introduced myself to everybody in this room. All the chefs, all the people that are dressed like
 homeless people. Everybody just I introduced myself to everybody. And two things jump off the
 pages. Only two people that have British accents in this room. Immediately. I'm like, all right,
 well, that's kind of weird. So I go over. I start preparing. The guy next to me has
 Palenta Cakes and guacamole. I'm like, this is what we've got. Palenta frozen cold crunchy
 Palenta Cakes with guacamole. Meanwhile, I'm just whipping this freaking perfect steak tartar.
 It's ice cold. Put it on the plate. The woman's like five feet tall so I can see exactly what she's
 ready. She's like, this guy is a powerhouse full of energy. One, one, I'm like, one, is that good?
 Is that bad? All wants. So I'm on cloud nine. So it's not just a park. I've seen everybody's
 else's stuff. We get into this room. There's 10 here, 10 here. They're like, all right, y'all go,
 y'all stay. As soon as the team goes like, all right, y'all move on to the next round. Like
 perfect. We're rolling. Like we're good. I have no, we're like, ever four and a half. But no,
 at five and a half, we've been five and a half hours now. Going to the next room, Brian,
 I swear to God, I walk into this room. And there they are, two of the producers who I've become
 great friends with Jennifer and Natelka. And there they are. So what the hell do I do? Let's
 just split up. Flex a little bit. Hey, guys, how are y'all? Natelka and Jennifer, all these guys
 are looking like, how the hell do you know who they are? I've already been talking with them and now
 I'm just conversating on Michael Jordan Shaquille. Like break the glass backboard. I'm onto the next
 round. Top five. Now I'm like, all right, I'm going to Hollywood. This is great. Wrong. Not even close.
 And give me this ticket to like, all right, show to this hotel next week. I'm like, okay,
 is that one we figure out for go? It's like not even close. It's like, okay, dude,
 I got a hotel. I get interrogated by this woman who spits coffee out because she laughs. She's
 like, a lot of people said you're ridiculous. But I didn't expect you to come in and overalls
 in a bandana is like, they told me to wear what I wear to work. So this is it. She's like,
 you're ridiculous. I was like, all right, that's supposed to be a 25 minute interview.
 An hour and 45 minutes later, she told me that I'm going to be on the show. She's like, you
 have a long ways to go. I'll bet my career you'll be on the show. Like, all right, perfect.
 Next week, 564 questions, psychological evaluation. Every type of which way they did the six
 cycle tests so that I have six questions and they ask it five million different ways to see
 for a liar. Well, dude, I'm just honest. He's very easy to answer these. You just go and answer it.
 And here it goes. The chips will fall. After that, we go into one psychologist room, talk to him for
 an hour, go in the next room, talk to her for after Mrs. Lil Weats. We talked to her. She's literally
 the least psychologist for the LA Kings. Cool woman. Said that I would be on the show that I'm hilarious.
 I went, great. So we're almost there. It's like, not even close. I'm like, what in the hell are you
 people like another month and a half of interviews sending them out ridiculous videos of me doing
 yoga on a skyscraper. Eventually, I get the call that says, no, you're going out to Los Angeles.
 And I'm like, well, help. Yeah, here we go. I'm going to have these days of my life. I mean, it was
 just boy, that was, that was a culmination because people knew I was doing this process like Christmas
 parties are talking about like, no, it might make it like he's to the next round. These are the next
 round. I don't know how many rounds are all. He's a Mario game. Like, who the hell knows the end
 is? Like, I don't know. So I got out there and that's the story of that is, uh, do you think they do
 all that because they would, are they just ready to make sure they don't bring on someone totally
 like that's going to blow the place up. I mean, it was, I'm glad that you asked that question.
 Because you know what? I asked myself that and I was like, okay, to ask the most ridiculous
 questions you could ever imagine that were like extraordinarily sexual questions that like,
 they're trying to see if you're 10 bundy here. That's what these are. That's a site that sounded
 like a question that if you answer this one wrong, you're not getting it. Like, that's a big one.
 I got that all these other questions. I don't know what they're trying to profile here. Like, you're
 unsubbed to these people apparently and you're just kind of not figuring it out. So I thought it was
 to keep all the crazy people off. But then after being on the show and me being on the show, I
 realized that it's actually a balance of insane jerks and really nice good people to get the
 get in the end to go about it. Like, that's exactly what it is because there's a lot of terrible
 people on the show that I think the producers know are terrible people. Yeah. But they need those
 terrible got off people on there to make the show move. Yeah. It's got to be interesting. It's not
 it. You know, it's all if it's 20 great nice people, it's very boring, unfortunately. Correct.
 Yeah, at least for television, maybe not for real life. Here's the thing though. I agree and disagree
 because if they were to actually just let the dead go chip throat, the entertainment factor,
 the sum of the things I said that were never some of the things super. I mean, sharing
 nico ridiculous things is like, you don't have to make that dramatic. Like, you don't have to say,
 like, you can just like, I know what they said behind this. And that would be much better than
 this little poke the bear comment that's not actually it's manipulating. Yeah. So you're right.
 How, um, how would you rate your overall experience on the show? I mean, do you enjoy, I mean,
 do you enjoy it? Yeah. I don't, I don't like, I don't like that I called from 13 down
 that I called when everyone was going to go off the show exactly correct on predictability. Like,
 as God is my witness, when I got the 13, I was like, all right, this person's going to go like
 as soon as the cookies are like, all right, like before the cookie knows going like, if you knew,
 you knew, and it's like, you, there's so much there was there was so many games that I was playing
 inside there that like helped me as a person have, have confidence in myself recognizing how big of
 a blessing it was and give it all glory to God and the blessing and like, when people are like, say,
 oh, it was this and they robbed me and this is like the blessing that it gave me, I'm never going
 to, like, you can watch the tape when you can see everything, like, cooking a perfect medicine
 dish and you're still going to eliminate it like, you can, like, take, don't lie, like, you can
 look at the coast, you can like, oh, you overcook that and you look at it like, well, that's perfect,
 like, tape doesn't lie, that's all I ever tell people, watch the tape, don't look at the words, don't
 just look at what was happening and then you draw your conclusion on that. You know, when we got
 to the hotel, top 85, as soon as I saw Nick D. Giovanni and Sarah, I immediately turned
 on my buddy Kenny, said, hey man, sorry, but I just found my competition. I said, I feel that energy,
 I said, those are going to be the people with finale and I'm going to beat them in the finale.
 That was literally moment one of meeting them and they, of course, got in the finale and
 endured it. But it's like, we were there like five, six weeks before we all even saw us get the
 apron and like, that whole time, all I was doing was calling Sarah and Alpha, me and Alpha, Sarah
 and Alpha, me and Alpha, trying to establish that and then letting my cooking just beat the shit
 out of everybody else and any cook and anything. I was, as humbly as I put this, the guy to take out,
 look at who Wootopicked when it was, who's the first overall draft pick? Me, whenever someone got
 to pick, that again, it's like producers haven't had to say Wootopicked to me first. It's like they saw
 who was going behind the scenes and who's actually doing what they needed to do. So I was doing that
 the whole time behind the scenes, just establishing what was going on, not a narcissistic way just
 against the game. So when the first full challenge came and Sarah was named Team Captain, I was like
 Jesus for a love of God like, come on one time, say no, would you say no? They say no on my game
 over. That's it. The head's guillotineed off like she's done, like it's over, like my plan of
 knocking her out, establishing that this is the strongest and then me just at first, it couldn't
 be better. First team challenge, a visceration, domination. I mean, they showed it differently,
 didn't ask anybody. They ran out of meat. They didn't have enough to serve a hundred people.
 We had the night before every night me and Sam and Evan would have a talk and a pow wow and go
 with the analytics on what we think we are going to do the next day. A lot of the times we were
 really dead on Ringer. That night we spent two hours on if we have mass production because we're
 going to know it's going to be a big event. How are we going to kick out foods? We go to like fried
 fish, fried chicken, broiling, grilling. I mean, they're, but Sam concentrates on frying fish and
 frying chicken. So whenever we walk by and we're seeing fryers, it's like Sam, do you see those?
 He's like, yep, I was like, all right, well, we could have some frying in the future here. For
 on the same team, this is going to go real well. When we walk them, I see that I got a coconut
 and Sam's got a coconut and I was like, we're going to be on the same team. So as soon as, as soon
 as they tell us the channel is like, Victoria grabs me and says, I'm going to fry the fish. She's a
 British woman saying she wants to fry fish. Game on. You've got it. And then Sam's on fried chicken.
 I didn't even need to worry about the turkey burger because I literally knew that they were going
 to eviscerate the competition, which they did. Victoria knocked the fish out of the park. Sam knocked
 out of the park. So like, that's like the back, like, there's so much going on working on and like
 the greatest experience ever. Like just it's just a life changing experience. I'm going to met my wife
 because of the show. I mean, but what people have to realize is and I tell people this all the time
 is it's a show. You know, like there's producers and you know, other than and even someone
 argue professional sports are starting to get quasi produced. But you know, it's being produced
 and the it's not that I don't want to say the outcome was determined. I want to go that far
 per se. I'll let you go that far if you want to, but yeah, but it is. I mean, they're producing it.
 They're making they're making it's not and you don't even really hear reality TV. The word
 thrown around anymore almost because they know how much of a sham it would be to call it because
 it's not reality necessarily. You're a hundred percent. You're a hundred percent. Oh, here's the thing.
 This is this is kind of it in that show. I'm going to brag a little bit about my boy here, but
 as soon as I met Nick Dijavani, I told him I was like, I want to be your manager. He's like, what do you mean?
 I was like, you're going to need the most famous person. It's ever been on master's ship. I'm
 telling you that right now. I was like, I get out of here. I was like, no, seriously. I was like,
 I have a God given ability to read talent very quickly. I said, I swear to God, you've got it. You're
 the complete package. You've got it. He's like, I don't know. I want to be your manager. No,
 you're going to be famous. Like, yes, I will be famous, but you're going to be more famous
 sooner. So I want to be your manager's like, oh, whatever. Nick, Nick throughout the series evolved
 and just kept going and kept adapting and kept showing his natural ability to just work.
 And like, I remember when I got eliminated, not going to say names. I remember talking to
 bunch of the people on set. And I remember sitting now with them. I mean, like, listen,
 I'm telling you this because I've seen it. If you do not have Nick as your winner, it will be the
 greatest mistake that idiot shine or any person that's involved with that decision is ever made. I
 said, he will be the biggest superstar y'all have ever had on this show. Mark my words. He's
 going to break every record on views. Everything I said, don't shoot yourself in the foot. I said,
 because you can have him in a contract for five years. And I can't explain to you about how much
 money you'll be able to make. That's all you'll care about. And it's the money. I said, if not,
 he's out of the contract in the year. You're just going to watch this golden calf walk out your door.
 Buddy, let me just tell you about how proud I am of my boy with 1.35 million subscribers on YouTube
 with 5.5 million subscribers on TikTok with 560,000 people on Instagram. So I'm just going to look at
 anybody else. It's one second place. How about anybody that's ever been associated with? He's
 going to pass a run Sanchez here quickly on his count, which I don't really care about, but like I do
 on this one. So like, if you were a few, they would have had Nick for five years and they didn't want
 that. The greatest master chef contestant they've ever had, which I think I can, I can
 outcook him. You heard that, Nick, you're listening. I think I can wrap circles, but I think your mind
 works in a different way. But yeah, Nick, and you just, you're just going to keep seeing Nick. Nick
 is on Amazon Live. All right. He's the face of Amazon Live. All right. Like, what else do you need
 than bigger than that? He literally is the face of Amazon. Anything you're doing great, but now you're
 the face of Amazon Live. Good transition. So personal branding as Noah Sims. And as, you know,
 coming off, you know, the show now doing what you're doing, you're obviously still heavily involved
 cooking, doing things, making me hungry. Every time I watch a video, pre, you know, I don't know
 who else is going to see get to see that, uh, that steak video you sent me. I'm like,
 today, okay, four o'clock. Perfect. But, uh, so what, uh, where do you want to take your personal
 brand? What's your thought process on Noah Sims as, as we move forward out from, you know,
 guy on MasterChef and we're removed from that for a little ways. But, uh, talk, talk about that.
 Where, where are we headed with your personal brand? You have a vision? I mean, I feel like there's
 there's a vision. I see it. But I want you to describe it. There is, there is a giant, uh,
 as always very easy to describe very short, uh, answer with that. Um, the, the vision that I have is
 I've said since I was four of them to be a millionaire by 35, which I've got 10 months to do
 that a billionaire by 42 and broke by 43 because I gave it all the way to charities. Um, I love
 charity and humanitarian work. Uh, I, I was, I suffered, suffered still today. A lot of anxiety
 and depression. Uh, and whenever I'm doing charity work and something I feel totally safe in that
 because I believe like no one can come at me, no one can say anything to me. I can just help people
 and not have any, like it just takes itself as really, but like it takes the angst out of my life.
 Like it's, it's helped me with my depression immensely. So I do that a lot. Uh, I believe that I'm
 going to hit it with some company very big, uh, and be maybe the face of them. I'm sponsored by 25 brands.
 Um, how I've worked with my brands that's worked exceptionally well is any brand that I have,
 I need to have them where it's functional in my life where I can use it organically that is a
 strong product. If I don't think it's a good product, I'm never going to associate myself. I don't
 care how much you pay me. I cannot sell my name. Like there's just, I don't care. Like if it sucks,
 I'm going to tell you it sucks. So, um, what I've always done is reach out to these companies explaining
 to them the ROI of what I want and how I want and what we can do to form a symbiotic relationship,
 a business partnership and a friendship and how I don't want money. I don't want money because
 money always complicates things. It slows the process down. It shows that you're just in it for money.
 I want to show that I'm completely not in it because I'll make money elsewhere. I'm not worried
 about that. So, like, I'm sitting on a John Goose Black table that in 2010, I said I had own one day
 that would ship to me. It's $2,600. That was by my good friend Mandy Cook because
 I am best friends with Mandy now. She just received a shipment of truffles, probably $3,000 for
 the truffles, truffle salts, all this stuff from my good friend Adrian that I got connected.
 Right next to me, I have a 500 pound to get it here. It was $3,000 table also given to me by that
 because what I'm doing with booze block is I'm doing a cooking class for the food bank
 where I'm taking people through the homeless and stuff, showing them how to take these ingredients
 and how to elevate them into really cool dishes. So, like, I'm getting grills. My sponsorship of
 dolls trying to send me all these knives and probably they're gonna send me all these chefs knives.
 So, then everybody will have their John Moose Box, they're gonna have their knife,
 we'll be able to actually have some elegance and some respect, and we're going to be able to have
 some really cool stuff. So, what I've been focusing on solely is building my brand as a person that
 is that is selfless, that is trying to take products and elevate them. So, prime example,
 I've been praying about it for five days on what to do about Texas. The last time I was
 praying about this was the Bahamas. I ended up going down there for over a month after doing it. It
 was a freaking war zone. It taught me more about myself than anything. I cooked for the whole
 island. I was in charge of Avaco, 850 people Thanksgiving. Started cooking at one o'clock in the
 morning, finished at seven o'clock at night, 1,000 pounds of turkey, 23 sides. They didn't know
 what a southern Thanksgiving was, but I got a thing to the day they knew. So, I've always kind of
 prayed about those things. That worked out really well because I was able to help things. So,
 I've been praying about Texas. What am I going to do in Texas? So, Monday or Tuesday,
 I'm going to get a truck and a trailer and fill up water if I can get the money and sponsorship,
 which I think I got the water log down, load up my grills that I'm sponsored with, yet grill and
 stuff and my blazing bowl and all this stuff, throw it in my truck and just drive out to Texas,
 using my John Boosbock, you know, Kenning Bullards, my doll strung knives and all this stuff.
 They sent me like a, they sent me a sore day of the day. It's the biggest day I've got knife
 I've ever seen. Look at this thing. They sent me 12 and a half years ago. They sent me that
 yesterday. So, I'm going to go out there and try to give a bunch of water and cook some big,
 ball-beautiful flavors Monday or Tuesday. Don't know how I'm going to do it, but it's going to happen.
 So, you know, just, I guess I'm trying to build the world to a better place. Charlie Rocket is how,
 of course, I discovered you. I've talked to Charlie, incredible person. Eventually, I'm going to
 meet up with him and cook some beautiful food for them. I'm just all about moving humanity forward,
 man. Like I said, the thing that I have struggled with since I was a kid is depression. You know,
 suicidal thoughts, just really where you cannot identify the enemy. You're just like, I know how
 blessed I am. You know it, which makes you even more fresh. You're like, I got this. I got this
 and I've been to India, I've been to the third world countries. Like I see what pain and misery is.
 And still you're like, why do I have these thoughts? It's like whenever I'm doing these charities,
 whenever I'm doing volunteer, man, I'm on cloud fucking nine. Like when I was in the Bahamas,
 when everyone's losing their shit, I'm sitting here like a cucumber just fricking stoked. Like,
 what do we got? Like because of just the angst that gets out of me when I see that I'm able to
 help people with food. Like I was in these resort fridges chiseling out sides of beef and making
 them, you know, fricking prime rib bros with a horseradish cream sauce. And like we've never
 eaten this good before. Okay, like what the hell is this? Like, you know, making some jalapeno
 cheddar grits for them, which they love grits and chicken chicken salad or tuna fish salad,
 but they don't understand fat is flavor. So there's no butter, there's no cheese, there's no
 creases, grits, water. So remember I put butter and cream with cheddar and jalapenos,
 my explosion in the Bahamas. So that's kind of what my vision is to just kind of keep on helping
 as many people as possible. Try to make myself as broke as financially possible and not have
 my wife divorced me. Yeah, how do we keep everybody happy in those in all of these?
 Somebody could tell me that you swell. What does your wife do?
 My wife is a architect and model. Okay, I met her, I met her in Times Square because of Suba
 from the show. Suba is a brother from another mother. Long story short, I was in that's the second,
 that's not really long story short, it's really medium. We were doing a pop up in Boston,
 doing a pop up in Boston, me, Kenny, Nick, Suba, and Lido, and Rebecca. And we get into the
 space two hours late because Suba is an idiot and I'm having a hammer down through this jackfruit.
 I cut off the end of my finger because the jackfruit's hard to cut and I mean it's only the second
 time I've cut myself the other time was at the grid. I chopped into my finger off 10 minutes
 into doing this. So I just took two scoops of pre-workup, I'm raging out, blood's going everywhere,
 I'm getting lightheaded, I blew it and duct tape my hand and keep going, I should have a hospital.
 But we cooked the whole night, I'm the only one that sells out of my vegan pull pork tacos,
 even though Super O, pull pork taco, not vegan jackfruit tacos. People are like, oh my God,
 the best pull pork I've ever had, like you've been an ass, like you're kidding me, like it's a
 pull pork is not what that is. So Suba pisses everybody off, Suba says, I'm going to West
 night, New York, he goes to West night, New York, me, Kenny and Lito are like, hey, we're still
 going to go to Manhattan, we're going to hang out there, it'll be great. We go to Manhattan,
 Lito takes us to the wrong spot because he's inebriated and I'm looking at the map where we need to go,
 it says like 20 minutes driving, seven minutes walking, I'm like, we're walking Lito, so we got to
 go get the key. I'm like, I need a roll one real quick, so I got to go get papers. I dip into
 this bodega, I swear to God, strike me down with a lightning bolt, I walk in, as soon as I walk in,
 I hear Suba's voice and I'm like, I haven't seen Suba in like 21 hours and I'm like, man, I'm losing
 my mind, I'm like, I'm hearing Suba, I walk around the turn and I look at the guy, it looks like
 a Suba, like he's in this weird varsity jacket, this reverse LSU beanie and he's arguing this guy
 about how he charged from $111, not $11 and I'm like, I'm walking up, I get next, like there's
 no way this is Suba, it's like Lito, this is Suba and he's like, no, he walks away because he's
 he's me read, I walked up and I looked and I was like, what are the chances in this city and all
 the bodegas that I walk into this bodega with you and he looks and he's like, zero, what are you
 doing here? And I'm running to Suba in downtown Manhattan, just out of the blue, I'd like, what the
 hell? So he said, I'm in there for a Broadway show with my daughter, I came back from the West
 night, what are you doing? We're still staying in the apartment for the for the event. He's like,
 unbelievable, listen, I feel bad about everything, I apologize, I'm going to go get my medical
 stuff, this is why Fiji is a world-class doctor, I'm going to come back tomorrow and take
 you to Times Square and banage your hand, it's going to be great. So Suba comes back the next day,
 I meet him over at his niece's apartment, banages is up my hand, we go walk into Times Square
 in New York, I'm standing there, all of a sudden the six foot one Brazilian and her friend come up
 to Suba and say, hey, we want to take a picture with him, because I'm tall and goofy looking, I've
 got flannel overall, I look like a person that you take a picture with in New York, totally unintentional,
 that's just what happened. So they go up, they're like taking pictures and I'm like, I won't take a
 picture with her, which is my wife now. So I get a picture with her, we exchange information,
 Suba said he's still going to India with me, I said absolutely, we make up, I go to India, I'm
 talking to Raquel the whole time, I fly back from India, cook for her birthday, surprise her,
 in 20 friends, cake and all, ask your name my girlfriend, three months later we're married,
 G12, which is Brazil's Valentine's Day, that's how I met my wife, unbelievable, the chances of
 running into him in New York, zero, there's 10,000 bodegas, 10,000, I'm more, I live them in
 hand for six years, it's impossible, it's impossible, it's impossible, but we have literally five
 witnesses to this, that's exactly what I have to lie, I know, it's crazy. So we're headed to Texas
 next week, I'm proud of you man, that sounds incredible what you're doing, you know,
 Riley wanted me to ask you if you could see yourself more an artist or a scientist.
 My Giver, my Giver, my mom, the best compliment my mother ever gave me was if we ever were in
 a terrible situation and stranded on an island, if I could have one person with me to figure out
 how to get off down, they'd be known. Yeah, so I think that makes you an artist. I don't
 know. I would say scientists, I think with beautiful flavors. Yes, big, beautiful flavors.
 So I mean, I think you've kind of said it, I mean, but it's kind of wrapping up here, what's the
 future for Noah Sims? I mean, you've talked about in broad strokes, but maybe, you know,
 I'm going to paint you some happy trees, Bob Ross style that I love this, I'm already liking it.
 Okay, so my goal, my goal would be to this summer, I'm going to be traveling with
 Suba, uh, across country to help restaurants and were affected negatively with Corona and try
 like raise money. So like, you like a restaurant make everything, but not really, we're just
 getting on there, building up the buzz and like having a weekend event that raises a bunch of
 money for the for the restaurant. I'll be doing that in June, but like the next five years,
 I see myself, um, a the face of a franchise, uh, where I'm able to use my, um, my might to be
 able to do good. That's one thing, which is a very broad, the exact stroke of that is that I'm
 going to be running for political office, uh, as a Georgia, a Georgia representative. If you know,
 Georgia, I was going to do center thing, but I think I'm going to be trying the, uh,
 representative thing. So next run, uh, I will be a, a, the representative from Georgia.
 I'm going to mop the floor with whoever's across the stage with me. The debate will be, I'm not
 bought unbiable. My, my past is perfect of no records, no anything. I'm nothing to hide.
 You can check any kind of past thing. I've ever said, never been a racist, a bigot or anything.
 Go back 2006 to my Facebook. Still clean. So like, I, I think that I can have an immense amount of
 impact, because I'm not a Democrat. I'm not a Republican. I believe if you're too far right or too
 far left, you can't see what's right in front of you. I believe that nobody uses analytics on
 anything that is blanket statement the damn thing about everything and politics. It's just like,
 we could, like, we got to do better. I would run on term limits,
 putting term limits in so we can get people like Mitch McConnell, which if you like Mitch McConnell,
 we can end this interview because he's one of the worst human beings it's ever lived on the
 planet Earth. Like, him and Ted Cruz are really trying to have a shit off. Like, they're really trying
 to really establish themselves in the history of shittiest human being to ever be born.
 Doing a good job of it. Yeah. So for me, I think that I told them on MasterChef, I'd be,
 I'd run for president on 2028, because then I would be, of course, old enough.
 But I don't know, man, I think politics is the way to go because I can't be bought. I think I
 can come in there with a mjolnor and swing it around and take heads off.
 If I was a betting man, my money's on Noah Sims on just about anything. I don't think you're going to,
 what's interesting about you Noah is, being a Southern born and raised like me,
 you might get painted with this brush, like this old Southern idiot, but you ain't no dummy.
 That's exactly what my story writer Rain said is he told me, he told me what you're going to
 kick out of this. Whenever we had to sit in the five minute videos explaining who you are,
 what you're doing, and they made you do whatever you kind of do on your daily routine.
 The first time that Ryan was, he goes, listen, man, you're my guy, I'm writing your story,
 I was like, okay, so you have a story writer, like you're going to literally write my narrative,
 perfect. Next one goes, no, let me explain something to you because sit down, I gotta tell you
 this, because I've been dying to meet you. He goes, normally he's the head writer. He's like,
 normally whenever we do these, he goes, everyone sits around the producers, we put on tape,
 he goes, normally we go through about three minutes of it, sometimes scores, we never watch
 five minutes of it at all, and I'm thinking this is going to go somewhere else. He's like, never five
 minutes. So whenever we put your tape on, we had it running for about 35 seconds and stopped it,
 and we were fighting over who the hell would write. And I told them that if I didn't write this,
 I was going to quit my job. I was like, really? And he's like, I've never seen anybody like you,
 you're hilarious. I cannot believe that you're really, because you look like someone that's just
 from the backwoods. He's like, is it the overalls? He's like, yes, it's the overalls. I was like,
 but you know what's really done is whoever's the idiot on the other end over here thinking I
 can bring 30 pairs of these sons of bitches in a damn bag. So I can't write, can you bring him
 up 20 to 30 pairs? I'm like, no, I don't own 30. I have three pairs. Thank you. Three pairs.
 You know, so they were really like, you know, he just kept telling me about how I break that
 mole. What you just said is you are expecting something, and then it is just completely different.
 You're expecting for me to be, you know, if you ain't right, you ain't wide, or whatever the
 thing is, if you ain't wide, or whatever that dumbass saying is, but no, I mean, I've always,
 I mean, I remember literally getting in fights, because people were mean to gay people. It's like,
 I'm straight, I'm going to straight kick your ass if you don't literally like leave, like I've
 always been that person that tries to break. My parents, we only used to have one black person
 in the town, Mrs. Dickie, and my parents did home health there. We used to go by there and talk
 to Mrs. Dickie, because literally we had no talk with anybody else, like, and like just always
 understanding and loving everybody and trying to always stick for the underdogs, like why I believe,
 God fills my toolbox up with a plethora of ridiculous things that somehow tie together
 to make this war daddy machine that I am. I don't know what it is though.
 I don't know, but I like it. And I, the moment you reached out, now it started to look into
 you. I'm like, you know what? I like this guy. And he, he ain't no dummy. That's for sure. But
 no, man, really appreciate your time. Where can everybody keep up with you? Where can everybody
 fall along with everything? No assumes. Okay. So you can follow me on Instagram, which is my
 handle or tag is mountain underscore man underscore Sims or my Facebook, which is Richard Noah Sims.
 My website, you can sign up for www dot Noah Sims dot com to get newsletters and I'm going to
 hopefully get going in April. Other than that, probably any prime time show in the next couple
 months, maybe, maybe probably you'll see me on TV. That's, that's what you'll see me.
 I love it, man. Well, hey, do me this promise me when I make that phone call and I need somebody
 to come cook for like some kind of giveaway we're doing up here in Old Greenville. You'll,
 you'll get me on your schedule. 100% when you give me a call, when this out works with the
 charities of me, all right, very simple, very easy. So I give you this plethora of entertainment,
 ridiculous big bold flavor food. And all you do is you just get my ass there where I'm not losing
 money on travel and things. Like there's only so much in what I will give you all my time,
 which is not worth much, but it's worth something. And I'll give you all my time, but you're going to
 pay for the travel and lodging that's it. I'll sleep on the floor, but gas in that. I'm like a child,
 but that's all I need. And then you get my services for all along you need to raise
 bouquets of money. I did that. The last one I did was last month for the Viro Women's Refuge,
 did two cooks raise $70,000. I try to really kick the shit out of charities. Like,
 that sounds wrong. And it's awful. It's worse like what is a refugee kicks you shit out of
 charity. I'm like really is kind of trying to kick the door in, you know, I really try to really
 get excitement, try to really get it rolling. I really thrive in those. So you call me. I will
 come up there. Oh, yeah, we'll take care of all that. But yes, I love it, brother. Well,
 we really appreciate Noah Sims coming on the radcast. It's been anything and everything radical. That
 is for sure. So you know where to find us, the radcast.com at the.rad.cast. And you can follow me on
 Instagram always at Ryan offered. And we'll see you next time. Yo, guys, what's up, Ryan offered
 here? Thanks so much for listening. Really appreciated it. Do us a favor. If you've been enjoying
 the radcast, you need to share the word with a friend or anyone else. We really appreciate it.
 And go leave us a review at Apple or Spotify. Do us a solid tell more people, leave us some
 reviews. And hey, here's the best news of all. If you want to work with me directly,
 if you want to get your business kicking ass, and you want radical or myself involved,
 you can text me directly at 864, 729-3680. Don't wait another minute. Let's get your business
 going. 864-729-3680. We'll see you next time.