The Week of September 01, 2023 Marketing and Business News - Pepsi Celebrates 125 Years: Inside the Marketer’s Media Blitz

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 You're listening to the Radcast,
 a top 25 worldwide business podcast.
 If it's radical, we cover it.
 Here's your host, Ryan Alford.
 Hey guys, what's up?
 Welcome to the latest edition of the Radcast.
 It's Friday, September 1, 2023.
 Labor Day weekend.
 I'm joined by my co-hosts,
 my business partner,
 my Kimisabe.
 Chris Hansen.
 What's up, brother?
 How you doing?
 Hey, September 1.
 I don't know.
 It was kind of like a Halloween voice for some reason.
 He knows that Halloween's not told October.
 I don't know.
 I felt like profound that it fell on the first of September.
 When's the first day of fall?
 September 1?
 Yeah.
 I think so.
 It's the first week of September, sometimes.
 I don't know.
 You're ramping up that Halloween voice.
 Yeah, exactly.
 My kids are talking about their costumes already.
 You know?
 You are wearing black and orange.
 Hey, representing.
 I know.
 I vacay orange.
 And look, I'm matching.
 Oh, if you're watching the video.
 My shoes match.
 My shirt today.
 Yeah, keeping it tight.
 Here on the Radcast.
 Hope everyone is out there is doing well, avoiding the hurricane.
 I know you're in Miami.
 How was it down there?
 Yeah.
 It was good.
 It got really crazy windy yesterday.
 This coast.
 We've been pretty lucky.
 But it was coming down a little bit.
 But it was really the other side of Florida where my sister evacuated, my sister and
 my brother-in-law.
 So everyone's all good, though.
 Yeah.
 Tampa, though, avoided the heavy stuff, right?
 Yeah.
 So luckily your boats aren't rocking.
 They might be rocking a little bit, but not floating down.
 Tempable hard.
 No.
 There were some casualties.
 Our captain sent us a video this morning.
 There was some sunken boats.
 Luckily, we made it through gracefully.
 That's good.
 That's good.
 Hey, it's college football weekend.
 Hey, first weekend of college football here.
 They had a couple games.
 Lastly, but I'm not counting any of those.
 It hits different on Labor Day weekend.
 Exactly.
 Right.
 My Tigers play on Monday night, the prime time 8 p.m. game against the Dukes, Duke at
 Duke.
 Duke's been, like, surprising, like, had a pulse last few years, like eight and three,
 like, like, seven and four.
 Their coach has a plan pretty good, and Clipson should never be feared, Duke, but first
 game of the year going at Duke is kind of, like, trap game.
 It'll be a good watch.
 Yeah.
 Absolutely.
 And they're super good games for state and LSU.
 You're listening.
 And you like college football.
 You're going to hear a little bit about it, just it's the way it is on the rad cast.
 And you never know.
 I think there's definitely a marketing component here because look, influencers are all the
 rage, right?
 You got to get your products and services out there.
 And now college students can be paid, name and image likeness, baby.
 So now they're going to be on TV.
 So you don't have to pay as much as a celebrity, though some of them are making crazy bucks,
 but they're on television, so their name is getting out there.
 So they're getting more popular.
 So if you have a product or service that aligns with their personal brand, Boo-Gal, there
 you have it.
 You get some vacay in some of these college players.
 Yeah, we do.
 I think assuming that's okay for their testing purposes.
 Who knows?
 We have to look into that a little further with the how they get tested.
 It's got to be common.
 If the NFL is okay with it now, I would hope that the NCAA would follow suit.
 Yeah, exactly.
 But yeah, so it's just interesting knowing the players get paid.
 And I was talking to, we've got an interview coming up soon with the next Clemson basketball
 player.
 And we talked about this a little bit in the fact of the discrepancies of pay between
 players.
 It started quarterback by we making a million dollars issue to highlight an album, a Clemson,
 a Florida, like one of the big teams of the quarterbacks probably making seven figures.
 If he does, if he's doing anything right or has an agent and the offensive lineman, his
 right tackle might be making 10k, maybe the local gas station had him come down, I don't
 know.
 Yeah, but I just, I hope it does it tear the sport apart.
 I'll just say that to create some animosity amongst the team for sure.
 Yeah.
 So the quarterbacks these really be treating everybody, getting to buy now the dinner,
 especially their blocking for his ass.
 Yeah, for real.
 Yep, name him in image likeness.
 We've got four or five big hitters this week.
 The news you need to know, still a little light on the marketing of business news as
 people were winding down their summers.
 First Pepsi, I always think of born in the Carolina's Pepsi was born in the Carolina's.
 We're here in South Carolina, celebrating 125 years, Chris, 125 by my math.
 That means what, 1998, 1898, not 1998, 1898, 125 years reversing at 123 years,
 more to go with a K and we'll be on that level.
 That sweet goodness, 125 years old, little sweeter than coke.
 I was always the thing I always say Pepsi's a little sweeter than coke.
 Yeah, I agree.
 I'm a coke drinker, but I will say 125 years and I did look it up.
 It's interesting from a marketing perspective because Pepsi's always been the challenger
 brand.
 When I came up in marketing advertising, there was always leader brands and challenger
 brands.
 The challenger brands always have to outpunch the weight because they're usually second.
 Coke is first.
 Oldest company has a category leader and then you've got Pepsi, who's always been playing
 the Pepsi challenge.
 They're always trying to catch the big guy.
 I looked at how profitable is Pepsi as this challenger.
 Oh, they did 10 million, 10 billion in profit last year, 10 billion, roughly.
 I'm rounding, but I'm like the challenger brand ain't so bad, 10 billion in profit.
 Second place ain't so bad at that.
 Yeah.
 Yeah, ain't so bad.
 They're doing a pop-up, diner experience, traditional spots and SMS promotions.
 They're pulling out all the big stops here, especially those text messaging campaigns.
 The anniversary promotion service, the official introduction of a new logo and visual overhaul
 that emphasizes Pepsi's zero sugar, the company's biggest growth driver.
 See, they're all, they've realized that sugar is bad and everybody's getting on the zero.
 So you're seeing this now, Coke's already been doing it and Pepsi's going to do it too,
 where they're going to be leading 80% of their marketing and like Ford Focus is going
 to be the zero sugar products.
 Finally, the goose is finally out that sweet sugar he sold us.
 Not good for you.
 It only took 125 years.
 You can't out market that trend, unfortunately, now.
 No.
 Yeah.
 I was out like the zero sugar Pepsi and Coke, but I do lean towards the Coke.
 I go for the full.
 The full onto?
 Yeah.
 Skimmy the classic.
 Yeah.
 Because remove the sugar, there's still like trash in both of them.
 Yeah, but it's a little less trash.
 I make myself feel good about it.
 But I drink six cherry Coke zeros and I'll come a Saturday.
 Yeah.
 You could easily with it with crown in it, but I'm like, now I have moderates.
 Kendrick have sugar with the bourbon, you're right, or whiskey now.
 Pepsi plans to bring new fans into the fold with free product giveaways to those who text
 Pepsi, one, two, five to eight, one, two, three, four.
 All these numbers really round up, roll off the tongue on August 28th, which would have
 been this past week.
 So I guess for late, it's all part of the 125 year celebration that the brand is doing.
 They're spending millions because they make billions.
 Got to make money, you got to spend money to make money.
 It's a fact.
 The I think we had this conversation.
 You're good with Pepsi.
 You like Pepsi?
 Yeah.
 I lean more towards Coke, but I do like Pepsi.
 Yeah.
 You'll see equal numbers around the office here.
 Some Pepsi's been sneaking into the refrigerator.
 I like our producer Sawyer's giving me a little bit of the evil eye that might be him.
 I think he's the one, I've found a Pepsi can on our red cast, they want to hear who's
 Pepsi is this.
 I actually like Pepsi.
 I like to see him a lot.
 I think he's actually doing some pretty creative things.
 My personal taste and I have to be my authentic self.
 I just prefer Coke, but it's starting to sneak into the office.
 If I see a Pepsi zero in there, I might get something.
 I'll be down for order in a case of Pepsi zero, giving it some love.
 Especially that new can, that new color can, the new branding.
 I'm curious now I'm going to have to go try it this afternoon.
 You got it?
 We're running down to the mini mark.
 What we should do, this would be interesting.
 All the red cast, we're going to do a blind taste test.
 We're going to line up, I'm going to get camera to bring him in here.
 We're going to line up like different, like Coke zero, Pepsi zero, they make a Pepsi zero
 cherry.
 It's pretty tasty.
 And maybe like a Coke, like all four of those and maybe like a walled card and we'll
 see if, see if it's all placebo branding or actual taste.
 I've seen a lot of people do this and they, they're so convinced that they know I'm a
 Coke guy and I've seen people choose Pepsi or vice versa many times.
 Yeah.
 This would be the true Pepsi, the rad cast, Coke Pepsi challenge is it brand or taste?
 Brand is what I, is it all mental or is it truly taste?
 I don't know.
 I'm trying to find out.
 I'll put my taste where my mouth is at, something like that.
 Apple is coming out with the iPhone 15.
 I will say this.
 You know that Apple's lost a little bit of sizzle when iPhone launches or kind of like,
 yeah.
 Yeah.
 Yeah.
 The innovation in smartphones is really dwindled.
 I remember.
 I've marketed them for my whole life.
 I've talked about it.
 I launched the first iPhone, smartphone era, worked on every smartphone there is in marketing.
 And there always be a, like we used up all the good stuff.
 Now this one has an MP3 player.
 Yes.
 Okay.
 Better camera.
 That's like, that's the only upgrade now.
 It's like, we go from, the features aren't things that appeal to your common consumer,
 I think.
 Like, there's nothing that comes out that I'm like, oh my gosh, I need to go get that.
 Yeah.
 No, there's not at all.
 I did, and we talked about this last year.
 I did get the same, I have my like, burner phone, my other phone is a Samsung Z Fold.
 And it's not, it's not actually a burner phone, I don't have a burner phone, but it is my
 second phone.
 And I only bought it because it has the folding screen.
 That's the only thing like, wow, I was curious.
 I was like, and I was like, I might could use it for like note taking or something.
 Now it's just become, it sits on the table next to the TV.
 So like in between, like from watching a game or watching something, the commercials,
 like, I'll, I bring it out because it is good for playing games.
 That's what I'm used for.
 It's most expensive part time gaming, game boy of all time.
 But nonetheless, back to the article, Apple is set to host an iPhone 15 event on September 12th.
 The phone may bring a big upgrade to the line, possibly evolving slimmer bezels.
 A dynamic island and increase repairability.
 Great, wow, I'm excited.
 The hyperbole of about just make them stronger, make it so they don't bust as easily.
 They have the technology for that.
 Yeah, yeah, I'm sorry.
 I just can't get real excited around the slimmer bezels.
 I'm going to rush into the store hours for that.
 Steve Jobs is like turning in this grave when this is the article.
 Slimmer bezels and increase repairability.
 No, the Apple Watch series nine, we move straight on to the,
 it's all we have to say about the iPhone is also explained to be featured.
 It's got the new a 15 bionic chip.
 It's not just a chip, it's bionic and a new pink edition.
 Now it's just all about the colors.
 Additionally, public versions of the latest OS will likely launch at the same time.
 The event will also provide an opportunity for Apple to showcase vision pro content prior to
 its 2021 release. And it's like in other news, there'll be a snorfast at the Apple event.
 Like try to keep it awake with Tim Cook explaining why we should give a shit about dynamic island
 and increased repairability.
 They're going to be like, all right, all employees, you're required to attend this launch event
 because none of the general public is any excited.
 The press is not coming anymore.
 No press will be there.
 I'm not hyped up about it at all.
 I don't know.
 I think I have an iPhone 13.
 I get a new one just when I break mine.
 It's now just purely if I
 is a battery shop's working as well or I break it.
 Same.
 Like when it's an absolute necessity.
 Yeah, it's all neat now.
 It used to be all want.
 It used to be emotionally driven want for Apple.
 Like I'll have it.
 I need that.
 I didn't even know how to store 100 more songs.
 Okay, yeah, I want that.
 Yeah.
 Now it's like.
 An island in slimmer.
 Yeah, great.
 So it'll slip out of my hand more and break easier.
 Therefore, it needs to be easier to repair.
 Yeah.
 And it can be fixed better.
 And it's got that slim bezel.
 They just need to make it to the back.
 Quit shattering all the time.
 Even if I have a case on it,
 enough, I pull it off.
 It's just a bunch of shards of glass on the back of my phone.
 Yeah, I do have a tendency to drop it.
 Or I leave it in my lap when I get out of the car
 and then all of a sudden it went on the ground.
 I do think that the screens have gotten better.
 I drop.
 I'm pretty ruffle.
 I agree.
 And there's stuff that I do now.
 I'm like, I had to have broke.
 Because you know,
 you used the game of surprise.
 Like when it falls and it's face down,
 you're like, you don't work.
 That one sounded like it.
 That one sounded like it would.
 Oh, I'll get out of the car.
 It'll be somewhere.
 And not only is it falling and ready to hit.
 My leg will kick it 10 more feet.
 It happens two or three times.
 Not a year.
 Not a lot of time.
 But I'm like, oh, it's a goner.
 I go over there.
 I don't want to pick it up.
 Don't want to pick it up.
 Because it's not face-ups.
 Okay, cameras look intact.
 I think I'm okay.
 I don't know about that face.
 That's face is shattered.
 I know it.
 It's not.
 Thank you.
 Thank you.
 There's a moment of pure trauma.
 This one.
 Yeah, it's just broken or not.
 I don't know.
 Good thing is I can get a new one.
 It has a slimmer bezel.
 And
 easily, easily repairability.
 I still'm trying to figure out what a dynamic island means.
 It's something to do with the top screen.
 Like where you scroll like multi-app capability and like
 getting the apps easier.
 It's just it's all in the eye.
 It's the OS and how they make the phones with that.
 You know, they had a little notch at the top.
 Yeah.
 They don't they come without the notch now.
 Or like with graphics over the cover of the notch.
 It's just groundbreaking.
 Unexciting.
 Steve Jobs turning his grave.
 Guarantee.
 Poor guy.
 Walmart is launching back to school.
 Super campus experience on Roblox.
 My kids tell them they need to go in that
 Roblox to buy some back to school supplies.
 Try to buy on that Trapper Keeper.
 Closer Trapper Keepers.
 Hallelujah.
 Get some by those and you want us to hold school shit right there.
 I think I have one somewhere in my house.
 Now it's just like they're great for organizing.
 I know organizing all your files and all your stuff.
 Marking a new Roblox experience.
 Walmart has introduced super campus.
 A back to school themed game.
 The retailer announced this past Wednesday.
 Super campus experience on Roblox.
 I'm telling you.
 My kids I'm going to go.
 I'm going to go make them like get on.
 They still play a little Roblox.
 Players age 13 and up.
 That's only one of my sons.
 So I'll get him on it.
 Can solve puzzles and play using supplies
 from big Crayola 3M and other
 popular back to school brands.
 The company said the retailer designed its environment
 to follow Roblox latest rules for all ages.
 Per the press release.
 That comes to us from our good friends at marketing dive.
 Marketing dive.com.
 They get great articles.
 We pull from them all the time.
 And we appreciate them bringing marketing news.
 But have you ever played Roblox?
 Have you ever seen anybody play Roblox?
 You don't have any kids.
 You never know.
 So you wouldn't.
 Now the brand experiences are pretty cool actually.
 I don't.
 Yeah, it's hard if you don't play it or you haven't seen it.
 But watching my kids play it.
 I know that they're getting impressions like brand impressions.
 Because I will say this.
 There was, I don't think I've talked about this before.
 I had this, it's always McDonald's all the time in the
 offer household.
 The kids always want me Donald's.
 I have mills or bust.
 When it's their choice.
 But suddenly we started getting like Windy's requests.
 I didn't know where.
 I'm like, where is this Windy's request thing coming in?
 I know they're watching TV.
 They're not getting one.
 It's commercials.
 Sure enough, there was this Windy's experience on Roblox.
 No way.
 100%.
 So you've seen real time the impact is.
 Yeah, it like, yeah, obviously got in their brain.
 They're like, what's going to Windy's and they do Windy's
 and we do go to Windy's sometimes.
 I'll I prefer Windy's.
 But I had never really had them ask for it.
 And proof in the pudding that these activations work for the
 younger generation.
 And they do impact the household spending.
 Mom, let's go to Windy's.
 Dad, I want a frosty.
 Now, okay, settle down.
 I love their frosties.
 It's a good frosty.
 So Windy's has had multiple executions in Roblox.
 A lot of brands have.
 And we said this when we pan the metaverse three years ago
 that the loud and standing soldier,
 the one that we talked about the most then and now was Roblox
 because that was actually the truest real time execution
 of things that people like kids or games that people are playing.
 So anyway, Walmart going heavy in the metaverse slash Roblox.
 I hope you've already checked out this week's edition.
 This is a really impactful like some of our stuff like
 if you follow us by now, I guess,
 everything we bring it back to a marketing and business theme.
 Some things are more like actionable.
 Okay, how do I get leads in my business?
 That's what this was all about.
 Tanner Chittestor CEO of Elite CEOs.
 And a renowned fitness coach was on talking about how to get leads.
 I brought him, I really stuck it down like Tanner,
 I like to give value to the audience.
 And so he laid out the playbook for how to get leads online,
 what he's doing with his company, really impressive guy,
 and really got deep at the end.
 So if you haven't checked that out, that was this week.
 Our guests on the red cast next week.
 I just mentioned this ex Clemson basketball player.
 Brevon Galloway is on.
 He's playing in Lithuania now as a pro player.
 Really talked.
 He's blowing up on TikTok.
 Just just Ryan play and have to clip some player on.
 Yeah, it is a little bit.
 It's my fucking show.
 Get over it.
 But here's a real truth.
 He's got hundreds of thousands of followers on TikTok.
 And pushing that on Instagram and is a paid NIL athlete.
 Now no longer in LL athlete because he's a pro in Lithuania.
 But talked about the realities of that.
 And some of the things I talked about earlier with NIL players getting played.
 And he's got a great story for how he played four years at Charleston.
 Then went to Balston College and then went to Clemson
 and started help them win a lot of games and had one of the best.
 I would say single season careers at Clemson.
 He did really well.
 Want to want to get into them.
 But really good story and talking about what it's like over there in a foreign country.
 We did talk about Google Translator quite a bit.
 So check that out next Tuesday.
 Right here, we're listening to us now.
 And if you want, go hit play on all the other channels too.
 We'd really appreciate the extra downloads.
 Have you have any friends that made money in NIL?
 You run into the athletes like in Miami yet, Chris?
 I don't even know what NIL is.
 Name an image likeness.
 College players getting paid.
 Nothing I can name off.
 I had a lot of buddies playing CWA sports.
 But that was before it was legal for them to make money.
 Yeah, I wouldn't be surprised if they were making some money.
 But not the $100 hand shakes at the local.
 Yeah, exactly.
 Card of the ship.
 So much to come down and check out my new cars.
 I want to see these things.
 They were so getting compensated in other ways, obviously.
 But no, I haven't yet to meet anyone down here.
 But I'm sure I'll cross paths.
 And when I do, we'll have them on there.
 You go.
 The last thing I want to mention is I looked at this is an article.
 We saw a couple weeks ago.
 We got busy.
 I think we had too many topics for that day.
 But if you look at targets, latest numbers, they're pretty in the tank.
 And it goes and follows the line.
 And I'm going to stay out of like hardcore political beliefs that divide people.
 I think if you listen to me enough, you know my content.
 You probably know where I stand.
 But that's not the point of this.
 The point of this is
 corporations feeling like they need to stand up or to potentially alienate
 98% of their buying public to appease and make 2% feel good is not smart business.
 You need to know who your audience is.
 You know who's buying from you.
 And you can't alienate and offend one while trying to prop up another.
 It's unfortunate, but it's stupid.
 And so it's having a major impact at the ultimately the cash register.
 And so it's not surprising and I don't pretend to know.
 We live in a free country.
 First amendment needs to plot everyone.
 So I can have my beliefs.
 You can have your place.
 You do these things as corporations.
 But just be prepared to know what happens when you try to make everybody happy.
 And you try to appease all sides and you go against some core values that this country
 was built on.
 So I don't know where you fall on this, Chris.
 We aren't shocked talk radio.
 But it's more than numbers speak for themselves.
 And some of the marketing decisions, business decisions are just asinine.
 I'm right there with you.
 I know there's been a lot of talk about this.
 I know that it looks like from minor standing that it's these the equity scores.
 I forget the the exact term or abbreviation,
 but essentially the banks financing these corporations are pushing their agenda.
 Yeah.
 Because I I'm right there with you are.
 Why would someone running one of these companies even put themselves
 in any corner just provide good products and good service
 and stayed out of the fucking politics.
 It seems like a really bad move.
 And clearly the numbers are reflecting that.
 I would hope that the power of the dollar gets gets a message across to these companies
 that maybe they need to rethink their marketing strategies and who they're deciding to partner with.
 Yeah.
 And know the values of the people that are paying your bills and your paychecks like
 100% and I don't know.
 It just makes me think who the hell is running yours marketing?
 How out of touch are they with the masses?
 Yeah.
 I think it's going to be interesting because the backlash has been so profound.
 The numbers are so profound for what happened with Budweiser and now and with target
 where corporations hopefully learned their lesson like it's just when you sell a mass market
 product to a lot of different people you just can't lift up one and push down another
 weather intentional, unintentional and you can take a stand but do it at your own peril
 if you do it against the values of who's ultimately buying your products.
 So it's a very delicate situation because I understand both sides of it and you can't have it
 both ways. You can't have your own First Amendment rights and sayings and then say what they're
 doing is not okay but it doesn't mean that we can ignore the values and principles that
 92% 98% of Americans have them we're brought up with.
 So where are those two things where's your marketing team, your research team like
 is no one looking at your demographic and saying hey this campaign may not resonate with our
 core client base and a company like Target you and I both know they've got the resources
 and the research and the data like I find it very hard to believe that they did not realize this
 would turn off a lot of their clients. I think it's so how insulated that this that you'd be
 surprised man I worked with you would know better than me from your experience like on the
 marketing how insulated it gets sometimes the vacuum that it gets the tunnel and we would do
 focus groups and things like that but and now they have more data than they've ever had with
 twice a mistake as we had 10 years ago but like it's so insulated and
 the most progressive tend to be get into some of these positions
 and I don't think that the best decisions always get made with the type of scrutiny that you would
 I hate to say this I've had this experience with one of my own companies where
 there was some personal belief starting to drip into the corporate culture
 yeah which that's not my job our job is to provide a good service good customer service and
 a good product not nothing more than that in my opinion yeah
 they're right it doesn't seem that these larger corporations you have these
 highly educated people from very progressive universities that their resume checks out but maybe
 they're they're touch with reality like is a little out of of who their customer might be a lot
 of out of touch with reality in my opinion yeah I think you can provide a safe and more
 environment internally for all people without pushing it into your marketing whatever it might be
 on either what on either side by the way so there you have it stay out of politics if you're a brand
 just my opinion just make it products and that's a free that's a free advice here all the right
 money and do your donations or whatever you believe in but yeah I could care less
 this your whole company your whole company is built on the foundation of that belief and that's
 what you sell on who you sell to whatever it might be fine but not like right if you got a firearms
 company like obviously I'm gonna be pro second amendment because I sell firearms that completely
 makes sense when your target selling everything from groceries to freaking lawn chairs to clothing
 I just want to go buy my shit I don't care what you believe it yeah and I think America spoke with
 their wallets so yeah there you have it yeah today's podcast brought to you if you're watching
 the video by V.A.Y.C.A.Y the only way to take a V.K. Premium Wellness products delivered straight to
 you third party lab tested all of it Chris and I co-founders of the business full transparency
 but look we have a lot of belief in this product we also have a new podcast called the V.K.A.Y.C.A.Y where
 you can check out here about all that I recommend episode one so you hear about Chris's background
 and more depth as well as episode eight or nine we talked really about the products what their
 benefits are while we're doing it so those will be two I would cherry pick if you're wanting to go
 check out a new podcast and you can go to roll off the pain.com you'll find what I've just used
 before coming in here for my tennis elbow it's our CBD roll on cooling relief feels cold feels good
 at first then the pain numbs in about 15 minutes maybe it allowed me to get through this
 radcast without complaining Chris thank god no one wants to hear that it's baffer ratings I use it
 every night I use it on my neck my neck and my temples yep I use it on the temples too I'm getting
 a headache yeah helps avoid it so roll off the pain.com that takes you straight to our CBD roll on
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 but not outer space check it out take a vac.com we got Labor Day weekend my friend
 and just in case you didn't know today is lazy moms day so here if anyone's listening to us
 on the Friday as we released all your lazy moms out there we salute you salute although it's hard
 to be a lazy mom yeah exactly I don't know that I want to meet a lazy mom no any of it but it's your
 day so you can spend it like you want I hope everyone has a very safe Labor Day weekend
 don't do anything I wouldn't do that opens up a lot of flexibility but yeah a lot of freedom in
 that state I'll be on the lake having a few cold ones celebrating throwing kids around throwing
 the football around watching little college football go Tigers he found words my friend
 I'll be hanging on the beach with a little vacay there you go it's my Labor Day at least
 tough in Chris's life there in Miami as a single man you get yeah man it's stressful out here
 find him at tinder.com bumble.com or my amy's most single coming to us singles out near you
 Chris Hanson my amy's most eligible bachelor got a you got to promote vacay everywhere you can you know
 exactly that brand awareness we need to put like a our different products is on tinder like
 swipe right or left that's actually brilliant I did actually hear a story about a guy that
 under restaurant down here and he would tell everyone meet him meet he pretended he didn't own it
 but he'd say meet me at this restaurant for dinner he would essentially flake yeah then
 just drive traffic to his restaurant using the dating apps I'm like damn that's some real creative
 grill and marketing because people end up saying screw it I'm here I might as well order something
 exactly while I wait that's brilliant yeah I love it we thank you everyone wherever whenever
 however you're listening find us at the radcast.com I'm at Ryan offer to own the platforms we'll
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