A Story of Growth: How Buff City Soap is leveraging Shopify and it's people to take a giant leap foward

Right About Now - Legendary Business Advice

Who doesn't love to feel great and smell even better?! (Said no one!)

In this episode, host Ryan Alford and Director of E-commerce at Buff City Soap, Sanjay Jenkins, talk about the transition out of Woo Commerce as they head into a more integrated e-commerce approach. 

Sanjay entered the e-commerce space in a fun way, and his journey to Buff City Soap has proven fruitful.

Here are some highlights from the episode:

  • Successful transition from Woo Commerce to Shopify
  • The extreme growth of Buff City Soap. Buff City started with just a few stores in 2013, have grown to 44 and counting
  • Marketing strategies in a franchise business model
  • And more (We're not going to give it all away!)

    • Follow along in our series, The Future of Digital Commerce, to learn how to scale your e-commerce and marketing strategy | @the.rad.cast | 

    Like our host? We do too! Follow him on Instagram | @ryanalford |

    If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. 
     

    Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  

    Learn more by visiting our website at www.ryanisright.com

    Subscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    More description

    Who doesn't love to feel great and smell even better?! (Said no one!)

    In this episode, host Ryan Alford and Director of E-commerce at Buff City Soap, Sanjay Jenkins, talk about the transition out of Woo Commerce as they head into a more integrated e-commerce approach. 

    Sanjay entered the e-commerce space in a fun way, and his journey to Buff City Soap has proven fruitful.

    Here are some highlights from the episode:

  • Successful transition from Woo Commerce to Shopify
  • The extreme growth of Buff City Soap. Buff City started with just a few stores in 2013, have grown to 44 and counting
  • Marketing strategies in a franchise business model
  • And more (We're not going to give it all away!)

    • Follow along in our series, The Future of Digital Commerce, to learn how to scale your e-commerce and marketing strategy | @the.rad.cast | 

    Like our host? We do too! Follow him on Instagram | @ryanalford |

    If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. 
     

    Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  

    Learn more by visiting our website at www.ryanisright.com

    Subscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    2020-09-29 38 min Transcript
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