Discovery+ Merges with HBO - Weekly Advertising News August 12, 2022

 Hey guys, what's up? Welcome to the least edition of the rad cast here is the rad cast news. It's Friday, August 12th, 2022, weekly marketing, advertising, business news. What's up, Ray Harvey? How's it going? How's it going? Good man. Good to have you in the chair. Absolutely. I'm definitely not Christina, but that's for sure. Right. No long hair, no funky glasses and and your man. Just small differences. Yeah.
 Yeah. Had a good week. I did. I did. How about yourself? It's been good. It's been busy. It has been busy. Thanks for, uh, we've come out of the, uh, we're headed into the fall on a wave of business here and just, you know, keep riding it. I was about to say we're going to ride that wave. It's good. I'm, uh, you know, like school starting back with the kids. Like I'm ready for schedule a little, but at the same time, not ready. Like I said, I can like, I'm ready for
 it, but then like three weeks from we like, all right. You know, over it. Yeah. Yeah. I get the, uh, you'll know that when your kids get a school age, which is in January, supposedly. Oh, yeah. They get that out the other day. Oh, yeah. Yeah. They have to apply in January for next fall, but nice either here nor there. Yes. So it's been a good week at Radical. Nick had a good week there, buddy. Yeah. It's pretty good. Very productive. Yeah. Mm-hmm. A few shoots. Yeah. A few things here and there. Nick Weaver.
 The producer of the Radcast for those that don't know. We, I call out Nick all the time. You know, like, you know, put them on the spot, you know, just randomly. Yeah.
 We'll give you a shout out. Wait, I am the shout out to you because that Rio, you post the other day of the Ferris wheel. Pretty awesome. Oh, yeah. What you're breaking out the new FPV drone. Yeah. Nick Weaver, Nick underscore Weaver underscore. Check it out. Go, go watch it. Because it's cool. Mm-hmm. Yeah.
 Well, we practice what we preach around here at the Radical Agency. Hey, if you don't know where we're in Greenville, South Carolina. So if you're right, we're hitting all the other list. So you might as well put it on your trip as well.
 Because everyone else is coming here. Right. Craig on every corner. The best city ever. G Vegas, baby. I saw this. We put this on our small talk list. Olivia Newton John passed away. Yeah. You know, I've had vivid memories of like Greece, like growing up.
 Like it was even a little before my time. I don't want to totally age myself. But I just remember watching it. Like it was like the first time I watched a musical and I was like, OK, that's kind of cool. You know, and lots of fond memories. Right. My mom absolutely loved Greece. So I grew up. I could tell you every line in the movie to this day. We've watched it many times. But when she turned around with those leather pants. Come on.
 I can iconic and legendary. OK. All that to say though, she will be missed for sure. Because I mean, I'm only 31 and that's all I really know we're in. But yeah, she was a legend in her own right. I know. I mean, you know, sounds we joke and she was more than a one hit wonder for sure.
 But you know, we'd all died. I don't want to wonder, you know, like, right. And I don't know. I remember the leather pants. And I remember, you know, watching it first time. And I didn't know I think the first time I watched it, there was going to be singing. Right. So I was a movie, you know, and like the first like they break out into tune. I was like, what is this? You know what's happening? Yeah. And I don't know if we've, you'll see movies here still in there. I guess it's kind of a lost art. Right.
 Right. Well, especially the iconic ones, right? I mean, the legends of their time. Yeah, that have. I think I read somewhere. And maybe this is maybe a thinking of a different movie. But I think when Greece first came out, it wasn't ahead.
 One of those, I don't remember well enough. I know you're right about one of those right movies that wasn't that became like icon. I can't affect that. I don't know. I'm not sure if it was Greece. Either way, Libby Newton John was icon. Yes.
 Right. I was going to say Saturday night favorite. They didn't think that was going to be a hit, but it turned out to be a right. Yeah.
 Right. Right. I might have been huge. Yeah. So our IP Olivia Newton John, I don't know where John Travolta is. He's kind of gotten a little weird over the years.
 A little bit. I did see a little tweet that he put out or something that was acknowledging her passing and saying something. I'm like, sincerely yours or Danny or something.
 I don't know. But you're right. I haven't heard of him or seen him in the past couple of years. So the red cast. If you've been checking it out, I don't know if you're an old O town fan throwing it back to the boy band days.
 We had a Ashley Parker angel was on the show this week from O town. He started a few side ventures and a new fitness company. He was fun on the show this week. So if you haven't
 checked that out, go check it out. Next week, Cosmo from Cosmos Q speaking of Cosmos Q, like I'm talking about samples from here to to here to Vegas. Never ending.
 Never ending. Cosmo was very gracious, sending us lots of barbecue, rub, sauces and everything else. And you know, I don't know what you thought Nick. I thought he was really down to earth.
 Probably one of the more laid back, but fun episodes, you know, it was just kind of like two dudes talking. Yeah, I really enjoyed that episode.
 Yeah, he was a super down to earth. And I don't know. He was just really transparent about how he started the business, the ups and downs. And I don't know.
 I think he, if you're one like to be reminded of the American spirit and like what, you know, America's about like, I don't know. I guess rags riches is right, but it's like great story and just a great success story.
 Right. Yeah. We always hear about rags riches, but they love to go to the richest part first. Yeah. And just skip over the rags. Tell us the whole story. And what Cosmo did. And you know, he, uh, some good, uh, good revenge story a bit too.
 Like when, uh, someone was a jerk to him at like a barbecue contest and he's like, okay, all right. I think that guy's using his ribs now.
 Uh, so look for that next Tuesday, the 15th. And I'm really excited for you guys to hear this one. Um, he's a great follow on Instagram. The captain, Kyle Creek.
 Uh, also known as sugar steak, SGR STK. I guess that I was the first to guess that. Was that right or think am I overstating that? No, you definitely were the first.
 Uh, and you have to listen to exactly what all that means, but Kyle is an author of fucking history. Uh, you know, how can you not want to read a book that's fucking history, you know.
 And he was great. Super good follow. You need a phone. Just he's a writer. Uh, and you know, instigator. Right. And he's fun. So, uh, Kyle was awesome. So be on the lookout for that in a couple weeks.
 And we've got some other goodies up the sleeve. I'm not going to let the cat out of the bag yet, but it's going to be fun. So, uh, be on the lookout for all our latest guest episodes and speaking of being on lookout. You need to be on lookout for this gear.
 Like if you're watching the episode branded bills branded bills.com, the official merchandise sponsor of the Radcast. I'm holding up one of their lovely Radcast hats here in the studio. If you're watching, if you're listening, then you need to go watch it or just go to brandables.com.
 Insert Radcast 20 get 20% off hats, teas, hoodies. Hey, start to get us starting here in South Carolina somewhere. I'm starting to get cool.
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 Excuse me, brand of bills and the Radcast code is immediately plugged in and you get 20% off your entire order. Tell them that the Radcast sent you brand of bills brand of bills.com.
 We've got a few social holidays. We're going to run through. I know this one's important to you, Ray. Today, your pet, you just happened, you know, Dumbo, world elephant day. All the elephants running around Greenville, you know.
 Are you an elephant lover? Yeah, I got one at home. You ride them or you just pet them. I just like to look at them. They're pretty big.
 Listen, I do have some friends. I forget. I think it was in the summer. They went to ride the elephants. They loved it. Really? Yeah. I don't know, man. Just keep that tronco to yourself.
 Yeah, they are the tusks. Yeah. I'm just saying they're just giant animals. I don't want to be that close to them. So yeah, I just feel like they can accidentally crush you.
 Nice meaning to. Yeah, he's trying to like be friendly to you and like Nudgy and like, you know, you fall over and you're squashed. You're squashed because he steps on your toe.
 But hey, all you elephant lovers out there go watch Dumbo and, you know, sing a little ditty tomorrow. For all you creatives out there, left handers day.
 Hey, you know, you left hand. Yeah, I am. My left hand is now it all makes sense. It's all coming together.
 You know what's crazy to me though is historically they like back in the times of the witch trials, used to like kill people for being off to get it.
 How weird is that? Crazy. That was Nick.
 You got that low neck. Can you do that again? So left handers day, you know, I give you a high five with my left hand tomorrow or fist bump. But I will say this.
 I've dated left handed women and I've known and had a lot of friends. They're a left handed.
 And the stigma of creative a little airy fairies probably not fair. But right a little like. I don't know. Just different.
 Why are differently? Yeah. I would say 9 out of 10 that I know are that way. Not I don't want to I'm not stereotyping at all. But they typically are a little more free spirited and a little more creative.
 Makes sense. I know. And so and just weird. Thanks.
 The thing left hand. Yeah. Why is there to be celebrated? Yeah. Left hand. I will say this. I don't think I've ever met a left handed type A person.
 Like super type A, like not because they're not organized or something, but just like, right, hyper. I'm not someone's going to DM me and go, I'm I'm type A and I'm a fan and I know they're out there. I'm saying me personally.
 I've probably known 100 left handed people my life. I can't remember one that was just like they were all just kind of creative and free spirits. Yeah.
 I'm just impressed that you remember which hand they right with. I just I pick up on that stuff because just you know, like just like growing up like you're throwing the baseball or something like.
 Oh, you know, or football or right. I don't know. I was just tackling people. So I don't know.
 You know, that's more doing throwing things or shooting basketball. You can see that immediately.
 And I mean, I'm definitely going to celebrate this on Monday, the 15th National relaxation day. I'm all for it. Can we make that every day, please?
 Is that boss relaxation? How can I relax if you guys relax?
 Right. No. Yes. Nick, you're going to relax on Monday. Big time.
 You fit right in on the 16th. I expect everyone to tell me a joke. Tell a joke day. My jokes are terrible. I'm not going to tell you joke.
 Yeah. I've got a good one that I heard the other day. It's a little dirty. I'm going to and it would definitely fit on the rad cast, but it takes too long. Yeah.
 Yeah. Too much. Yeah. You get joke tiller Nick. Well, Joe, hear about that guy that fell off the cliff. He wrote a book. No, you know, his name was what?
 I lean too far.
 Oh.
 No.
 There's this left hander.
 Okay. I want to stay away from that.
 All right. First article today comes to us from Sweet Tarts and TikTok. Sweet Tarts encourages amateur filmmakers on TikTok.
 Sweet Tarts is hosting a branded film festival on TikTok encouraging young filmmakers to submit their creations.
 What do you think? I 100% absolutely love this. And I'll tell you why is because Sweet Tarts is Sweet Tarts is Sweet Tarts.
 People that won't Sweet Tarts go and buy them. But what they're focusing on is a brand attempt of growing it and saying, Hey, we're going to grow it through the strengths of our people that enjoy Sweet Tarts.
 Yes. And so kind of going back to the human to human aspect. It's a giant brand that's realizing, Hey, let's focus on what our consumers love. Not necessarily on us.
 I will say this about TikTok. I agree. 100%. So I'll give you one of these.
 I made it.
 TikTok is one of those, you know, like you think of candy as kids, right? Kids candy and all that.
 Don't like candy too.
 TikTok is on that list or excuse me, Sweet Tarts, not TikToks. Sweet Tarts is on the list for me of kind of universal candy.
 Like I still like Sweet Tarts and I don't need nearly as much candy as my kids do or I used to.
 But you gave me a little pack of Sweet Tarts. I'm probably in for that.
 You know, you got a Sweet Tart on. I'll take one of those. It's an icon of candy.
 If you don't like a Sweet Tart, I might have an issue with you.
 What's wrong with you? Sweet Tart, you can pay a slider.
 But if you want to be a concert, let us know.
 Thus, you know, I think number one, the demo obviously makes tons of sense being on, you know, TikTok and anything.
 But I do think the film side is just, you know, going a little older, typically, right now in the play here.
 Makes a lot of sense for the brand. It's a lot of fun.
 And I think it's, it'd be interesting to me, you know, we talk all the time about branded demand.
 This is clearly like a brand play, right? You know what I mean?
 So if you're the chief marketing officer and you have all these pressure sales and everything else, like,
 I wonder how they tie certain things like this back to attribution.
 When I think part of it, too, is going to be, I mean, obviously it's a giant user generated content.
 Yeah. Like pool.
 Yeah.
 And so instead of paying influencers hundreds of thousands, millions of dollars, they have all this content now that they can say,
 Hey, these are actual real life consumers.
 Yep. It's true.
 But either way, your sweet tarts, you need mass appeal and mass branding.
 So it's a way to leverage the fast growing trends that are on TikTok.
 Next article, Instagram strongholds position with influencers, despite growing competition.
 Instagram this year will maintain its spot as the number one platform for influencer marketing and growing amid growing competition, especially from TikTok.
 Got a little point of view on this. This comes to us from marketing dive, marketing dive.com.
 Is this a surprise you don't?
 It does. And my first thought is I can't wait to see next year.
 Because I feel like if TikTok hasn't overcome it next year, they're going to be super close.
 Yeah.
 Yeah.
 I mean, that's really all I have to say is.
 So we had a little pre episode conversation, you know, and it my point of view, and it's related, not related.
 Certainly influencers are booming everywhere.
 And certainly on TikTok, it's nonstop and all that.
 But for me, if I'm building a personal brand, the UI experience on Instagram is still more conducive to building it around the person and not just the content.
 Right.
 And that's not the look.
 If you've been paying attention, no one's pumped TikTok and what's happening on the platform.
 Any more than yours, truly the host of the radcast. And I still believe that.
 But in my personal experience with who is starting to register to me the person, right, the brand of the person and not just the content itself, the video.
 Instagram has more influence on me with my usage pattern and the UI.
 The combination because it's still pictures and videos and the UI of stories and other things to me helps personal brands grow more around the person and the brand and not just the frenetic content.
 Makes sense.
 And I say this to say, if I'm Instagram and it sounds like they have after the whole Kardashian thing, I'm hitting the pause button on trying to be like TikTok and embracing your differences.
 And while also acknowledging obviously video content and video content that's less produced and democratized and all those things is the rage and recognizing that you can recognize that and embrace it and empower it without throwing the baby out with bath water.
 Yeah.
 And that being the core experience that you have on Instagram.
 And I think one of the things too that is kind of overlooked with Instagram too, especially with influencers that they've had a longer runway.
 Yeah, they've been able to build that community and engage with them faster or longer than TikTok has.
 I think that's 100% right.
 But there's something about the UI.
 Yeah, absolutely.
 That look and there's and the algorithm on TikTok is like magic potion lotion, whatever you want to call it, like it's scary.
 It's very good.
 And there's a million things going for TikTok.
 But I still think from a UI perspective, if I'm trying to curate a brand around myself and not just every frenetic piece of content.
 If I'm just purely wanting to get known for being an amazing content creator, TikTok is absolutely the place.
 But it's about the content and not the person necessarily.
 I feel like when you're building a personal brand, yeah, I don't, I'm not doing content on social media to be known as a content creator.
 Right.
 I'm doing it to build my personal brand around me, my knowledge base, my thought leadership, and not necessarily how great I can work the TikTok video editor.
 Right.
 Yeah.
 And so, and I think that's the differentiation is like, am I a great video editor on TikTok?
 And I'm known for that plus a little bit of whatever I'm talking about or am I building it around me and my point of view and my thought leadership that's also interesting content.
 Right.
 Right.
 And I think there's a delineation there.
 When I think once TikToks, once they figure out the story situation, because to me, that's the biggest differentiator.
 Yes.
 With Instagram, you can see instantly for that 24 hour period, what's going on in their lives that they want to.
 And I know you can do live and all that kind of stuff.
 But once they figure that out, I think it'll at least balance the scales a little bit.
 I'll see some of this money start moving towards TikTok.
 I would like to have seen if I'm Instagram, I would have doubled down on stories and how I make stories better and not fuck with the feed.
 Yep.
 Because stories could be your, right, your, I'm a lot like TikTok or better, you know.
 Right.
 But your feed remains the same.
 Your grid and all that.
 They were doing this made Instagram Instagram.
 Right.
 Don't mess with that experience.
 Don't mess with the core experience.
 Stories could have been, can still be the place where it's a more natural.
 It was always been.
 It was, it was TikTok before TikTok was sliding in, in content.
 So lean into that and how you innovate there.
 And so what Instagram historically has always done is stolen from other platforms.
 Yeah.
 I mean, they've taken it and tweaked it and said,
 Oh, look, we have this now, right.
 I mean, even as recently as like with the Brio app, they now have the front facing camera on Instagram.
 Well, there's a, there's a, there's an old, you know, and that falls a lot of places.
 First market or best market.
 Right.
 Right.
 Yeah.
 Yeah.
 And I think the reason TikTok, one of the reasons it blew up is because it was different enough.
 Not only our attention span is so short, but it was different enough and they didn't necessarily outright steal anything.
 It was different.
 Yeah.
 And then lo and behold, reals came along on Instagram and now they're kind of all the same.
 Exactly.
 But at some point, you're right.
 They have to embrace their differences because again, none of those platforms, I don't see TikTok going away.
 I don't see Instagram going away.
 Facebook might die down a little bit, but I still don't see it going away.
 Facebook groups, Facebook marketplace.
 Right.
 None of them are going to take the route of my space.
 No, I don't think so.
 So not yet.
 Be real.
 Yes.
 No.
 The verdict still out.
 Yeah.
 I think it works if you actually use it for what it's worked for.
 But what we're seeing now is a lot of engineered be reels or reels, whatever they call them.
 That's like, that's not really your life.
 You're just actually waiting for the timer to go off to say, hey, take your picture.
 Let me be at the beach at this time.
 So if someone's listening, and I didn't ask you this pre-up says I'm putting you on the spot,
 so I'm going to kind of drag out the question.
 This is an interview one at one, by the way.
 When you're going to ask someone, you haven't prepped them for the question.
 You ask it and you extend the asking of the question because I'm going to ask Ray, like,
 who's a tick talker that someone should be paying attention to.
 It's hit your radar in a while.
 And so when you ask a question that someone's not ready for, you do what I'm doing right now,
 which is stall a little bit to give them time to answer and think about and process the answer.
 Yeah.
 Well, I think that gosh, it's our marketer's favorite answer.
 I think it depends.
 I think it depends on who that person is.
 If it's my 14 year old nephew, it's the Mr. Beast of the world.
 Right.
 If it's my wife, it's the gosh, her name's Dene.
 I can't remember her last name on tick talk, but she loves.
 She makes us print calls to like nursing homes if she can rent a grandma.
 Like she loves it, eats it up.
 For me, it's going to be whatever I want to eat this week.
 That's recipes recipes or even like, well, I guess recipes.
 Cooking it or is it where you're going to go eat?
 I'm going to go here.
 But also like also there's a lot of like fatherhood videos right now on my feed.
 That's the kind of stuff that in each, in each little niche, they have their own person.
 And so I think that's one of the differentiators again of tick talk is there's not one giant
 Kim Kardashian influencer like there is on, I think it's true with my point earlier.
 What is that naming a name?
 And I named Kyle Creek if you'd ask me like Instagram or, you know, Maria Luis that,
 I mean, I can name like 10 people on Instagram right now in the last like month that have
 kind of hit my radar is the brands, but on tick talk, I can't name a single one.
 Now, I think back and go, yeah, that girl or guy, that's making good content, but I don't
 remember their name.
 I don't go explore them.
 And I'm sure they're out there.
 But when I think of those, those personal brands, it's the ones that have already been established.
 Yeah.
 Again, going back to your point earlier, is it harder?
 But are they going to be only on tick talk?
 No, they're going to be on tick talk Instagram.
 Who knows where else they'll be?
 There's no longer living in a world where it's a singular platform.
 You're going to have a vast majority of, I use the analogy of tick talk to me is me at midnight
 when I, I never have a hard time sleeping.
 So it's mainly like maybe just trying to fall asleep, jump flipping channels like non-stop,
 you know, like I bouth in between 20 programs maybe hoping to find like, day line or something
 like something like, yeah, juicy.
 And yeah, and that's kind of tick talk for me.
 In Instagram, I spend more time on the posts or the person, typically.
 And I don't know if it's chicken or the egg, because I've used Instagram longer, I built
 my brand there first.
 There's something about that UI that makes me dig into the person and not just the individual
 channels.
 Right.
 It feels there's more intention to it.
 Yeah.
 Instead of just, I mean, last night was a great example.
 I had the TV on.
 I was sitting on my couch.
 I was scrolling through tick talk with the TV on just scrolling, swiping, not squiping,
 swiping.
 I'm like, what am I doing, because again, it's, there's no intention to it.
 It's just trying to, it's being entertained to death.
 Right.
 Yeah.
 All right.
 Walmart reportedly seeks a streaming partner to bolster Walmart plus, I mean, plus is what
 we're going to have, Disney plus, Walmart plus, ESPN plus, right, CNN plus, which didn't
 make it Walmart recently met with the executive from Disney Comcast and Paramount about bringing
 you streaming service to its Walmart plus membership program.
 I mean, then let's just go to show you.
 All right.
 I'm going to go on a tangent here, so I'm tangent central today.
 Then back to the me too, like not at first to bark about, like, can once someone does
 the plus sign, does everybody just give up and go, that's how we're going to do it too.
 Like ESPN plus, Disney plus, like, there's no other way, like everybody just does the
 same thing.
 And these brands are huge.
 They have unlimited budgets.
 They have unlimited ability to hire someone like radical to come up with a creative way
 to name it and just going to me to it, right, plus sign, done innovation.
 It's best.
 Listen, if it works, it works, but obviously for some, it does not, so that's my thinking
 about anyway, Walmart plus, a sizable seem streaming integration would help turn it into
 a service that more closely mirrors Amazon Prime and a destination for activities beyond
 shopping.
 Disney has a variety of options in the streaming space, including Disney plus, ESPN plus,
 Hulu plus, Comcast operates, Peacock and Paramount owns Paramount plus, all the pluses,
 and none of them are PLUS.
 I like some, like and better if they didn't all have a plus sign, yeah, ESPN minus.
 So yeah, we think about Walmart here, media company, I mean, it's stick to your lane.
 Like when I think Walmart, we have a Walmart, a mile from my house, and I still use Walmart
 plus to deliver the two hour or less delivery when I don't have time to go pick something
 up.
 You know what I'm not thinking about with Walmart is streaming.
 And to make it to shift that mindset, it's another revenue stream, I guess, but yeah,
 I get it from that standpoint, but at the same focus on low prices every day, that's
 your tagline.
 Right.
 Well, in the irony of all the, all the pluses out there, all the streaming started off
 at like a year or two ago, like $299 a month.
 And just yesterday I got an email from Disney plus saying, oh, we're increasing our prices.
 So that seems to be a disconnect between Walmart and all the rest of the streaming.
 Walmart is affordable.
 Walmart has low prices.
 All the other pluses out there are increasing their prices.
 Yeah.
 I feel like I'd like to see a more innovative pivot towards the core brand value.
 So think about everyday low prices, everyday value, family value.
 What's the spin-off that goes down that lane?
 Right.
 And I'm not going to give them for your advice on this podcast anymore that we already
 are.
 Right.
 And they probably aren't listening anyway.
 But they should be.
 But go down that lane.
 Where does that leads you?
 And instead of just, okay, we're in new media.
 We're going to do this, that together in content.
 And you know, it's another revenue stream.
 It's fine.
 But like a little innovation, right?
 You know, like what's, I don't know.
 What's making people's lives easier that relates to affordability?
 Yeah, their session somewhat in place.
 Maybe coming.
 Don't know.
 We're not, we're not taking part in it, by the way.
 Right.
 The, but still like, I don't know, go down, stay on your lane.
 Figure out something innovative down your lane.
 That's not just, I don't know.
 When I think even, like when I think of Amazon, when I'm shopping or more so
 when Janie Lynn, my wife is shopping on a daily basis now on Amazon,
 she's not thinking Amazon Prime, the streaming service.
 She's thinking Amazon Prime, how can I get this as quickly as possible?
 And so they're both Amazon Prime.
 In fact, the app is called Amazon Prime that you go and watch the streaming on.
 Yeah, but there's nothing I watch less.
 And I pay for Amazon Prime than anything on Amazon Prime.
 Right.
 Or the music.
 Right.
 I mean, it comes with it, but I don't use any of it.
 I don't use any of it.
 I have both of them.
 I don't use any of the, I use Apple for,
 subscribe to music and Netflix and or YouTube TV, whatever's on that.
 Right.
 Cable, right.
 So I don't know.
 But we'll see, they're looking for a partner.
 If you're out there listening to him, it was Walmart plus.
 Warner Brothers discovery is to combine streamers next summer,
 considers ad supported offering.
 Warner Brothers announced that it plans to combine HBO Max and discovery plus
 into a combined streaming offer under a single brand,
 beginning in the US next summer.
 Per the company's first full earnings call since the two companies merged this year.
 Yeah, that's a smart move.
 Yeah, I will say discovery plus is probably the most under the radar,
 best streaming app out there.
 It is good.
 I agree.
 It's a lot of content on this that you probably watched and you didn't realize
 you watched it's there.
 Yeah, yeah, that's between that and probably YouTube live or YouTube TV is
 what we watch the most in our house.
 Yeah, discovery plus.
 I mean, look, if these companies come together, then you need to streamline it.
 Like keeping them disparate takes no sense at all.
 Right.
 So, you know, and how many more pluses do we need?
 All right, I like this.
 Miller Lite rents out grills in latest summer stunt.
 It grill share stations in New York and Chicago.
 Consumers can reserve a Miller Lite grill and spatula.
 I don't want to share any spatulas, but apron folding beach chair or the umbrella and a $25 gift card.
 Some people lick those things either by signing up online or scanning a QR code.
 Consumers can then unlock and roll their grill to a nearby spot.
 This is fun.
 It is fun, but you touched on the first thought that I had is I don't know what
 central right what this person before me cooked the grill on or grilled out.
 I don't know what's I mean, I'm sure they'll have new spatulas every time,
 but keep your germs away from you, please.
 I have to right here like when I first like, if I'm Miller Lite and I'm looking for brand extensions and I'm looking for activations,
 this makes sense on the surface.
 But I am a little bit of a grill phobia person myself too.
 Like when I've gone to parks like back in the day and I go like the public grill that runs her mind.
 I'm just like, I know no one licked the grill or like I don't it's not necessarily even germs, right?
 But it's like what funky concoction was cooked on your list.
 And then it's going to flavor my hamburger.
 Yep.
 Yeah.
 Exactly.
 Yeah.
 Exactly.
 I like the Miller Lite charcoal better flavored like the beer beer infused charcoal.
 Yeah.
 I mean, that would be smart.
 They already did it.
 Yeah.
 It was awesome.
 Beer cold.
 Beer cold.
 Hey.
 I mean, I like the folding beach chair though like that idea works.
 Yeah.
 And beach chairs and umbrellas, that's fine.
 Right.
 The grills though.
 Yeah.
 I don't know.
 New York Times plans advertising expansion into non news products over the past 10 years.
 The times as pivoted strategy to focus on subscriptions now that it's reached critical
 mass.
 It's an opportunity to build more ad products that cater to those users.
 I think you're going to see a lot more of this across the board.
 Yeah.
 I mean, Apple the other day announced they're having their own DSP.
 And so it's just situations like, I mean, what was the, I'm sure you guys talked about
 at the car dealer or the car brand that has the subscription service now for his seats.
 Yep.
 And we've reached a point where we're so individualized that we want individualized
 services for everything that let me pick and play and pick and pay.
 Yeah.
 What I want.
 You know, these media companies, you know, like newspapers are to add, right?
 And you've got community journals, but with limited reach, limited ad dollars, they can
 collect.
 Right.
 So you've got subscription online.
 So they're just, they've got to have another revenue stream.
 Yep.
 And, you know, everything's going to be at supported because people don't really want
 to pay what it takes to get that content or that media or whatever it is.
 Right.
 So on the conversation of ads, I think people aren't as bothered by them is what we like
 to believe.
 I think on TikTok, like the newer media, maybe I get annoyed at some ads that pop up.
 But if I'm on a news website, I don't really care or look at the ads that are there.
 They're just there.
 And I expect them to be there.
 And so I think we're, there's not a world where we go ad free across the board.
 And the goods going on with Netflix, I mean, right.
 The genie is going back in the bottle, like, like literally, I never thought it would.
 But you can get the genie back in the bottle clearly because Netflix is like, they're going
 to go back to ads.
 You know, I don't know, I think they kind of had a little bit of the beginning, but quickly
 didn't.
 And now, you know, because this, their ship numbers are dropping off and nobody wants to
 spend $20 a month because all these things, because again, when you, when you play for
 a lot of pluses, it adds up.
 Right.
 Yeah.
 Put it in there.
 You know what I'm saying?
 Nick.
 Uh, there's no subtractions in there.
 It's all plus, plus, plus, plus $9.99, $14.99, $20, holy shit.
 I'd pay in four times more than I was with cable with cable.
 Yeah.
 Uh, you covered what you asked for.
 Right.
 I want no ads and I want to buy individual things.
 Well, here it is, folks.
 It's called a lot of money because that content is expensive to make and it doesn't just
 get done for free.
 So Netflix going back to ads, I mean, that's going to be interesting, like I, I just
 say from my perspective, I guess you're going to be able to watch it without ads.
 If you keep paying, I assume ad plus ad free.
 Right.
 I don't know.
 I think some of mine are ad free that I have.
 But again, if there's a price difference there, I didn't choose it because it was ad
 free.
 I chose it just because it was probably the first one on the list and I didn't feel
 like going through the rest of them.
 Yeah.
 I'll say this if you're out there listening, the only thing I do like about it is, you
 know, being a digital ad, you didn't see, you know, we push connected TV a lot.
 It is democratizing the availability and potential to get a high brand value placement.
 Yeah.
 Because, you know, a digital ad as much as it doesn't annoy me, but it has, it has an
 impact.
 No doubt.
 Impactful as a 15, 30 second, well produced, well created, thoughtful piece of content
 that you're typically stationary in front of a TV.
 Right.
 You know, even if you're looking at your phone, they're getting just a deeper impression.
 It's just, all pressings are not made equal.
 Right.
 You know, I get that.
 And I think one of the things we're going to continue to see, we're already seeing
 it.
 We've been seeing it for a couple of years is that continue democratization of what you're
 saying.
 I mean, even look at the next Super Bowl, we're already seeing big brands starting to pull
 out from commercial ads because they know that that money can be spent elsewhere.
 And so going along what you're saying, it allows the, the mom and pop stores on the street
 to have a CTV.
 Yeah.
 Placement.
 It might not be in the prime spot of the, of the Super Bowl, but it might be on the same
 day on the same station and you can play it.
 Yeah.
 For not $30 million.
 Yeah.
 Exactly.
 So we'll see.
 That's what we got today.
 Final words there, Ray.
 Not really.
 No words of wisdom.
 No words of wisdom.
 You know, if you're out there and you're listening here on Friday, go celebrate World
 Elf and day and glad hand your left handers tomorrow.
 Right.
 Don't get crushed by the elephants.
 Don't forget to relax and relax session.
 Yeah.
 This is true.
 You could, I, you know, just relax.
 No, no, no, no.
 Right.
 Well, we appreciate whoever you are, wherever you are, whenever you're listening, we couldn't
 do it without you to find us to radcast dot com search for all of today's content.
 including TikTok, Instagram, and Elephants.
 I'm Ryan Allford on all the platforms for Ray Harvey, Nick, Weaver.
 We'll see you next time.
 See ya, Radcast.
 To listen to full episodes or to contact us, visit us on the web at theradcast.com.
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 Thanks for tuning in.