The Week of May 19, 2023 Marketing and Business News: Candy Crush ‘Candifies’ the Jonas Brothers

 you're listening to the ride cast a top 25 worldwide business podcast if it's
 radical we cover it. Here's your host, Ryan Altered. Hey guys, what's up? Welcome to
 the latest edition of the rad cast. It's Friday, May 19th, 2023. Welcome to our
 weekly marketing advertising and news of the world week. The world week, the
 world week of news. What's up? Did you have a good birthday? Hey, you know, we're
 celebrating this weekend. There you go. So that's the smart thing to do. Yeah,
 Nash had a baseball game last night. That's fun though. Yeah. So family fun at
 the ballpark. You want the lake? Are you celebrating? Yeah, we're going down to
 the lake. Somehow I worked my way into that. It was looking gloom and doom of
 lots of stuff and somehow Nicole worked it out. So like a good wife. There you go.
 Yes. So like we can for numero 46. Exciting. Yeah. Oh, yeah. It's a number. It's
 like a satisfying number though. Sure. I made it. Yeah. 46. There you go. 23. It was
 23 years ago. I know. Hey, thank you for that. You're welcome. You're welcome. He's
 got demoted. Yeah. This is a producer. There it is. Are you going to be grilling out
 it all at the beach? Oh, we can do some hot dogs. Some winters with some Franks.
 Frank and winters. Yes. Frank was not a dog. Frank and we had a movie. Frank and
 Weenie getting on topic. I really hope it was. Frank and we got back to summer
 grilling. Yes. Oscar Myers, Weenermobile, changing its name at least for the
 summer to the Frank Mobile. The Frank Mobile. Yeah. So the Frank Mobile rolls out
 with a new recipe for the foods, brands, hot dogs. It was a better. Yeah. Okay. So
 it's all beef in those Franks. No, no beef in the winters. The winters are a
 mixed bag of meat. And shorter. Supposedly. I just made our listeners to
 understand that this has been going on for 10 minutes prior. Yes. We had
 record. It's an iconic marketing machine. It's just the Frank and Weenerm. Weenermobile.
 Frank and Weenerm. That's right. Yeah. That's what they should call it. That way you get both
 there. Exactly. The Weenermobile. But then it feels maybe Halloween. Frank and Weenere.
 Yeah. Because you're really capitalizing on proud interest. Exactly. All about the
 Weeners. Cocktails as you brought up. Like it might be 46. If you see that's
 Frank Mobile. And hey, if your name is Frank, there's Frank's for Frank's for Frank. You
 can go to that Frank Mobile and get you some Weeners. Frankly, I don't give a
 damn. Sorry. Are you a hot dog eater? I love hot dogs. Oh, yeah. Chillier. No,
 chilly. Yes. Oh, yeah. But no ketchup. No, I'll I can be tempted mustard. Yeah. Oh, yeah.
 Okay. No corn dogs hot dogs hot dog. Summer with a little chilly on it.
 Baseball game. That's peak comfort food. I'm so hungry. We always do this. We do it every
 single week. Yes. But it's not what a great marketing thing of all time. You had fun with
 the shape of the Weenere. You created a Weenermobile. Frank Mobile. Whatever the hell they want to call it.
 It shows up around town. Yeah. Makes everyone happy. Yeah. And clever. Smart. Yeah. So
 speaking of, yeah, the check out the Weenermobile. Frank Mobile. I've heard my friend. Get
 your bones ready. There you go. Buns on buns. I was speaking of things that make me happy.
 Candy Crush and the Jonas Brothers. These are two of my guilty pleasures. Candy Crush is
 can defying the Jonas Brothers in a new gaming tie up. I think this is fun. The Jonas Brothers
 just released a new album called The Album, which is really good. So have you listened to it?
 Yeah. It's. I haven't. It's good. It just came out like last week or two. Yeah,
 this was in the past week. I think my last Thursday. I like some of the Jonas Brothers stuff.
 I have loved them for a very long time. Same say that. Not all of it. I think I bought
 their very first album at a Christian bookstore when I was like. They sold the Jonas Brothers
 at a Christian bookstore because they at the time they all wore the cleaned version. I mean,
 they would Disney Channel stars. And I think it was because they all wore purity rings. And so
 Christian bookstores were like, ah, I'm about this. But yeah, so this is like a nice throwback.
 I love Candy Crush. Feel smart and feels fun. And this says that the tie up also includes
 promotional video and a Candy Crush exclusive remix of the brand single Waffle House.
 The game continues to be popular, having celebrated its 10-year anniversary last year and surpassing
 three billion downloads since 2012. That's a billion. Huge. Gaming's still huge on the phone.
 I still play Richard Bowl personally, which is Tecmo Bowl, like copied, but football game. And
 I was never going to Candy Crush. I definitely played the Fruit Ninja or whatever it was called.
 Was that what it was called? Fruit Ninja. Fruit Ninja. Yeah, I played that for sure.
 Do you do Temple Run? Oh, yeah. Temple Run or Skate Surfer, whatever it was, like all those
 like that format got duplicated a hundred different times. It started with Temple Run and all those
 things. Followed the same kind of trajectory and the same game engine. Oh, yeah.
 But it has changed the graphics. This is fun. Good combo. I assume Candy Crush still makes money
 from just like leveling up and stuff. Did you ever pay? Did you ever spend money on Candy Crush?
 I think I may have spent a dollar 99. Oh, wow. On some lines at one point. I value customer.
 No, no, I'm not. I'm cheap. But those ads get so annoying I've been tempted before.
 Yeah, I see it. They have it. David Busters, which we should own stock of at the
 offer house. They have Candy Crush and Fruit Ninja or whatever. I think these game boards that
 they're still making extensions of it. Yeah. So it's fun. Nice. We got some rad news. They
 grabbed news this week. Number seven business marketing on the Apple podcast network. So thank
 you for one listening on keep listening on the Apple podcast network. It is number seven.
 There's only six people we've got to go take down. We're coming for you.
 Satellite. We get my developers to send some. Some brownie. Yeah, I don't know.
 Trojan horse. Yeah, all your podcasts offer stop working. I'm kidding. We're gonna do it
 the old fast one. Just make it more popular. So I appreciate one that listens and continues.
 If you want to go, if you want to listen to us twice, listen to us on Spotify once and on
 Apple. I think we're like, you want to watch our faces. Yeah, exactly. It's not the love
 about this 46 year old Frankenweiner. This week we did have Jen Larsen speaking of men's dating
 coaches. TikTok star. Keep going. I'll recover. Jen is awesome. Huge TikTok fandom, like many
 others included crack comedy over here. She's great. Very blunt, very down to earth.
 Really enjoyed having her and giving tips and advice for how to grow on TikTok.
 So it's very functional as well as informational. If you're a man out there wanting to date,
 she gave actually some good tips. If you're a single man out there for how to get ahead. She
 knows because she had four brothers and learned it all the tips and tricks and it still goes to
 them. So she cuts it like it is a little bit of both. Nice. She's a little child.
 Yeah. Next week we have the founder and CEO of Good Ranchers. You probably heard of that name
 before. Ben Spell. Ben's awesome family company. Very down to earth. Very transparent about how he's
 built the business and the ups and downs of going all in and the pains of that and then
 where things turned around for him. So this is a great entrepreneurial journey. How to get ahead,
 how to learn from what you're doing and how to go with your gut. Ben was really great, really
 just down to earth as much as anything. So I think people are going to enjoy both his story
 and then his foundational values for how and what. And it's going to validate everything we've
 talked about on the show, which I think it's a good spend right into it, which is good ranchers
 a good ranchers dot com. The official meat sponsor meat delivery sponsor of Ryan offer to and the
 radcast get $30 off with code radcast. And hey, go listen to Ben's episode while you're listening,
 go to goodrangers dot com. Look for the best deals put in radcast you get $30 off. You'll thank us
 for its steakhouse quality meat delivered right to your house. I have stuff sitting on the counter as
 we speak to take to the lake. So it's going to be grilled this weekend for sure. There won't be
 any hot dogs. It's going to be all good ranchers meat all weekend. No friends, no friends,
 no cocktail winners, whatever just cocktail beverages. Yes, that's right. Can cocktails. There you go.
 I know you enjoy it. Yes, I do. I love it. So nice and easy. Go give this some love and go listen
 to Ben spells episode next Tuesday on the radcast everywhere you listen and watch our show.
 We got some social media news. AI is not only taking over the world, but also our episodes.
 Google is boosting AI chatbot barred with a visual search and third party plugins. And I,
 in my opinion, I think that barred is going to end up dethroning or could end up dethroning
 chat GPT for the most used. You got to hold Google right thing behind it. Right. You know money,
 success. Yes, you may have heard of it. And users already on the platform. So if they figured
 this out and build it in where people are naturally using it, it's going to blow up.
 And the plugins that are in the work. This is interesting. Our zip recruiter,
 Instacart, open table, kayak, Wolfframe and Khan Academy. The new feature arrives as open AI's
 chat GPT has garnered considerable attention in the marketplace. Yeah, I do want to see the image
 base stuff come along a little better. It's a little clunky trying to Google lens or whatever
 the hell it is like doing an image search because sometimes I do. I literally had a part I was
 taking a part one of my 547 Bluetooth speakers and trying to fix it and I had this one cable.
 And I was like, I was like, I was like, I was like, I had to use case for searching for it to know
 what part to order. That was clunky as hell. Let me just tell you, never, never found it. Never
 will get that 30 minutes of my life back. But now, but now I know. You can say back in my day.
 Yeah, back in my day. Once the technology works, my kids have it like all they have to just
 think about something and it's implanted in their head to search findings. Ridiculous.
 You know where it's coming, right? Yeah. Probably. But all this stuff's coming along.
 All you have to worry about and know is that we are real and not AI. There's no thing artificial.
 Have you seen any of the Britney Spears stuff about there are like all of these theories that
 all of her, you've seen this? She's AI. That all of her videos, because it's like the
 conservator conservatory chip, whatever it is that she's been under and that all of the videos
 that have been posted have been completely AI generated. It's. It's a little like. But that's
 what we're going to get into is what's real and what's not. That's like that's what's going on
 with the writer's field strike right now. It's like the battle for real. But it's real,
 real. What makes it real? That's a podcast for a different. Yes. R-E-L or R-E-A-L. We'll have
 a philosophy spinoff. A real. A real. Real. Real. Real. Hey, there's a business idea for you.
 Real Reels. Right. No AI. Yes. So this is coming along and I do think if Google can
 figure it out because a lot more people are using Chrome and they have Google search like
 naturally embedded. So they need to figure this out because chat TBT's ahead of them and
 setting this pace for the category. Yeah. So we'll see. Next up, Google is deleting accounts that
 have been active for two years and a big security push. Yeah. Inactive. That is active.
 I think you did. I meant. Yeah, with that. Google said multiple notifications before deleting
 an account and begin with those that were created but never used. Smart. Yes. This makes me wonder
 if he's the cloud running out of room. Is that what's happening or are people just not. They're
 only have so many Christina Yassi 4384922 at Google. I am so lucky with how weird my last name is
 though. I'm almost always available online. Yes. It makes sense. Yeah. We talked about the blue
 check and verifying accounts with this. And Twitter is doing this as well going through and
 like getting rid of certain accounts that have had user names tied up. I will say the only reason
 I don't shouldn't affect I bought my I have my kids like I bought like I've overused your name
 on every social platform. They're first of last name.
 Pagan Richie, Clayton Ryan. I'm premiering on my kids Nash Steven. This is quite I have four boys.
 So it back off. But I do have all their like the comms and everything like Nash offer.com.
 Yeah. Clayton offer.com. That's an offer. I got all those and I guess so yeah. I think I don't
 think I bought just the or got there just their straight Google Google. So I do juggles.
 But the I do have Instagram handles and TikTok handles as just their first names.
 Wow. So that they're ready. They're the one. See they're the one. See that's what hey raising a
 brand. I'm writing the book. I'm going to have to live in all the the ways with which I'll teach
 what you preach exactly. So we'll see where this goes. Tinder is then up in our notes recently.
 Two, which is interesting. And they are now removing social handles from BIOS as part of its
 updated community guidelines. Again, I think this is super smart. I haven't been on the apps in
 a long time. But this feels like a very wise decision. Tinder is updating the community guidelines
 to keep the dating app safe and respectful. Social handles will be removed from users public
 BIOS and it is discouraged to post private conversations with their matches on other platforms.
 The platform has a clear policy that prohibits using it for business promotion.
 Users should never post private chats with other matches without consent and accounts should be
 for singles only. Yeah. I don't know the other point of having the social
 final anyway. It's like you, as long as you have a way to get to your messaging. I don't know.
 Especially these people are dumb enough to put like their own personal information in their
 hand hole. Yeah. And people can stop. John Smith. Especially in the small town. I remember
 the hand it's been years. But when I was on the Madhapu, be like, oh, were you in that show?
 And then I was like all of my information was just very easy to find. Yeah. I was like,
 yeah, I don't like that at all. Yeah. Thank you. It makes sense. Yeah.
 And TikTok is adding a new mental health awareness hub to provide users access to resources.
 The platform is also donating over $2 million in ad credits to organizations dedicated to mental
 wellbeing. I think that this is on the heels of those two girls. Their names are escaping me,
 but there were two 18-year-olds who recently took their own lives on TikTok and they had
 millions of people who followed them and they were 17 and 18. So my algorithm has informed me of
 that a little bit, but with great size and great dollars comes great responsibility. Yeah.
 You got to they need to be ahead of this. Right. So they have a lot of billions of people
 using the platform. And billions of young people, like so many young people, and that this
 technology is so new and happens so quickly that we don't understand long-term effects of it.
 So I think that's a wise step for them to be taking. Yeah. And I hope it works. I hope it reaches
 the right people. Two million in ad credits that didn't quite sound like enough. I don't know how
 it might be like to add a couple of zeros to that. Yeah. Yeah. Totally. It's just it's a problem.
 And they need to be ahead of providing solutions to it if they're going to provide
 free and open access to. Right. Potential things that have harm. Yep.
 Hots off them for trying to get ahead of it or responding quickly. But I think there's not
 enough they could probably do to stave this off. It's really prevented. Yeah. You just
 got to be held careful out there. If you get kids that are using the platform just don't be naive
 about it. And it's not easy because they're going to want to use it. They're friends using it.
 But it's got to be limitations and they need to understand that it's an entertainment platform.
 And a lot of people are it's not always reality. People are sharing things. Talk about things.
 Yeah. You can get your feelings hurt but people are doing that for you. Yeah. Absolutely.
 That's easier said than done. Especially when you're 13, 14, 15 years old. But
 that's where the parents have to step in and the platform is trying to step in but it can't do.
 They can only do so much. They can only do so much. Yeah. Absolutely. But good for them.
 It seems like the step in the right direction. That's all we've got for social media news. This
 one kind of connects with marketing and social media. But the WNBA app is rolling out TikTok style
 video feed to attract younger fans. So Women's National Basketball Association has launched a
 brand new app that has short form quick swiping videos to help up their downloads. They have
 recorded 260,000 downloads since 2020 and 101,000 monthly active users in this past season.
 Look, this is smart also on the co-tales of the Women's NCAA tournament which is one of the
 more exciting and followed tournaments for Women's Basketball. This is smart to try to take
 advantage of new fans and think it's the attention that got on that. The Women's Game has improved a
 lot. It's sped up. The athletes are incredible. It is a certain point. Women's and men's were always
 like compared on an athletic level but there seems to be storylines and different things that are
 making the Women's Game a lot more interesting to watch more games on the Women's tournament this
 year than ever before. And I think it's smart for the WNBA to tap into that and create platform
 and do things that leverage that popularity growth. So this is smart because this is where that
 target is obviously spending their time and again building onto those stories to making.
 And I think we always thought that and I did think this, I'll admit, I'll call me whatever you
 want but the men's game or action jumping higher athletic and of course that has something to do with
 it. But I think it's just that the stories around the players were more known. And so when these
 women's stories get out where she's got this persona, she has this persona showing their attitude,
 they're showing their energy and these stories got built around the players the way the men's do
 suddenly got more popular. We live in a narrative society so as soon as you attach narrative
 to something, it's going to be more popular. Yes. And so I think if they want to learn from this,
 it's bringing the more of those stories to life so that we relate more to those players or we have more.
 Oh, I love that one, that person sass. No, I love her. How hard she plays. No, I love it.
 And it's the same thing in the NBA because like guys get labeled as, well, he's a defensive shutdown guy.
 You know what I mean? Which is that exciting. But that's his persona. And so I think the WNBA can tap
 into that needs to bring more of these personas to life. Yeah. And I think you'll see the
 popularity grow. So smart play here. I agree. This next one I think you'll like Taco Bell is
 seeking to liberate Taco Tuesday as a phrase that has been trademarked by their rivals. What is it?
 Taco John has this has Taco Tuesday copyright or trademarked in 49 states while a small business
 called Gregory's is owns it in New Jersey. So Taco Bell has a campaign to liberate Taco Tuesday
 and break it from being this trademarked phrase, which I think is hilarious. Taco Bell's marketing
 has been talking about seeking damage and said common sense usage for the term. I guess they
 can't use it at all, which is funny. It's like, I don't know the broad James talk about Taco Tuesday
 or something like that's where he has something to do with this. But anyway, it's I've never even
 heard of Taco John. No, neither. And people use Taco Tuesday. I guess just the brands aren't. I
 guess I see it so much from people. Yeah. And like the hashtag on different promotions and stuff.
 I feel like we've worked with a couple of Taco chains and maybe not as big as Taco Bell that
 definitely used it. But yeah, Taco Bell's so big they can't get away with it. It's one thing to
 put it on a sandwich board outside your location. But if you're a giant chain and you're running
 a commercial or exactly. Yeah, exactly. You can do half price marks. And I love Taco Bell's
 marketing. And I like their food too. So I have no problem with it. But I'll say this,
 they are the biggest Taco name in the world. And I don't feel sorry for them that someone was
 wise and trademarked this. And they're going, we can't make another billion dollars because we
 want to use it too. Like part of me, like I respect Taco Bell. I like their marketing and all
 that. But then the business side of me is too bad. So sad. That's the point of the trademark.
 It's so that big bad bears can't come hurt the little guy that might have taken an idea before them.
 I don't know. Might fall on the side of Taco John here. Maybe we'll get Taco John.
 Taco John. No, it's great. We'll blow you up on the number seven podcast.
 If you get your ass out, just the other 40 states. Yeah. So there you go.
 And Elon Musk, because we cannot have an episode, I feel like we need our own segment just on
 what's Mr. Musk up to. But he's now saying that Tesla will try a little advertising and Tesla,
 as we all know, traditionally, a skewed conventional advertising and instead used email
 referral programs. Elon Musk's tweets and customer made ads to build brand recognition.
 But at the 2023 annual meeting of shareholders, Elon Musk revealed that Tesla may try out some
 new advertising. So if you need an agency, Mr. Musk. Yeah. Exactly. But I think it might happen on
 Twitter first. Well, you. Oh, yeah. Sure. I mean, Twitter, I'd say screw my ego with everything
 else. If I said we're never going to advertise or whatever, then he has a head tip. If you own
 Twitter, you own the platforms. A lot of eyeballs there. Yeah. And excuse towards people that want
 these electric Teslas. So I would be promoting it on, on at least Twitter. Yeah.
 And you're in some trade some other networks. So it does say maybe using credit in Tesla.
 Twitter may be used for quick. Yeah. Exactly. So I would be they have both the marketing team and the
 platform. So why wouldn't you do that? I think it's smart. And I did, but I love and respect
 some of the things Elon does, like strategically in business. I dislike a lot of things too.
 But this one just seems to get out of your own way and do it and run it.
 Right. Which sounds like he's going to. We might try a little advertising.
 Oh, little. Uh-huh. Uh-huh. But I could care less about Teslas though. That's my part. Sure.
 New jerk. I don't know. He's too free. Again, I don't know enough about cars. Yeah.
 I was reading trucks. If you're like, you're just 60 or 360. Oh, yeah.
 Sure. You know, if I could just walk and take public transportation, I would. I would.
 I'll have time for that sometimes. True. We'll see. Anyway, we're always sponsored by
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