Weekly Marketing and Advertising News: TikTok marketers sponsor trending posts; Infiniti taps celebrities on Cameo; TikTok integrates Vimeo's video-creation

 Radcast! Woo!
 He did have it on the Mega Watch.
 It was like specifically made for his space travel trip.
 Omega makes the James Bond watches.
 Oh yeah. So, you know, Jeff Bezos needs a bond watch.
 They go to space.
 So TikTok marketers can now directly sponsor
 trending creator posts.
 TikTok is integrating with Vimeo's video creation tools
 to attract more small businesses.
 Highest spreader and need to study none again.
 You're listening to the Radcast.
 If it's radical, we cover it.
 Here's your host, Ryan Alford.
 Hey guys, what's up?
 Welcome to the latest edition of the Radcast!
 Woo! We get excited today. Woo!
 I'm going on vacation, Josh.
 Oh yeah, vacation dude. I'm Ryan Alford.
 I'm Josh Hill.
 And welcome to our marketing and advertising news on July 23rd,
 Friday, 2021.
 I am officially wherever you are, whenever you are.
 If you're listening to it on the day of,
 I am probably on my third cocktail by now, Josh.
 Maybe I will be, too.
 Very good. Just 11 a.m. on a Friday.
 I like it. I like it.
 Early things here on the Radcast.
 Please do not reach out to Ryan.
 I'm channeling my own Ric Flair.
 Woo!
 I don't know. We need to have a woo contest.
 So I'm just going to have a chop contest.
 Oh yeah. The bare-chested chop.
 You know what I'm saying?
 I'm like, he's got his beat up.
 It's fake, but it's real.
 I don't know.
 I don't need a chop in the in the in the chest.
 How's it going, Josh?
 I'm great.
 You had a good week?
 Great week.
 Been busy.
 Oh yeah. Got a lot of luck going on.
 Yeah. I could never, I could say this every week, but
 yeah, it doesn't slow down.
 Hey, it slows down.
 If we have no, if we can't say that, we're all in trouble.
 Yeah.
 And all this goes away.
 Our ability to get on here and talk about crazy shit
 goes away.
 It's been a good week.
 It's been great.
 Radcast is heating up.
 Had a great feature in hype magazine.
 You check that out.
 A feature run there.
 Had the guests.
 Yes, yes.
 Yes, it's been getting hot, Josh.
 Yeah.
 We've had some quasi celebrities.
 You call them?
 I guess or just celebrities.
 Marty Smith from ESPN was on.
 Really cool.
 Talking about his backstory and college football
 and how he lives his life.
 I'm lots of good stuff.
 And then for all you bachelor fans out there,
 bachelor nation.
 My wife and I do watch the show.
 I have to admit.
 I've had to admit that multiple times.
 Ben Higgins for a bachelor,
 former bachelor at contestant,
 even he was one of the guys before that.
 Little known fact.
 Maybe if you don't fall it too closely,
 but actually really cool, dude.
 Really real.
 Doing a lot of good things.
 Got a book out.
 Coffee shop is kind of an infomercial for him,
 but you know, kind of turned out that way for all this stuff.
 But he's into a lot of stuff.
 We're going to order some coffee.
 I know you're coffee guy.
 Yeah.
 He's got all he's got a nonprofit company
 that he runs as kind of his day-to-day business
 and all the pros who go back supposedly
 it's like killer coffee.
 That we're going to order some.
 That's awesome.
 See how it is.
 I'm looking forward to it.
 Yes, yes, yes.
 And like we talked about,
 all the billionaires going to space,
 Jeff Bezos did make it back safely
 from his journey.
 Oh man, my favorite,
 my favorite meme for sure
 was him stepping out with his cowboy hat
 and just like laughing at like some question
 like in the most robotic like alien way.
 And then someone, someone commented and said,
 you're telling me this man's divorced.
 Really?
 It's like he's recently divorced.
 No, I couldn't tell.
 Yeah, I don't know.
 The uh, he uh,
 I will say this from a marketing perspective.
 He did have it on a mega watch.
 It was like specifically made for his space travel trip.
 You know, he was the,
 omega makes the James Bond watches.
 Oh, yeah.
 So, you know, Jeff Bezos,
 he's a bond watch.
 So you go to space.
 Oh, yeah.
 For all of 15 minutes.
 His little fantastic poor crew
 with his other uniforms.
 Yeah.
 Got to have the watch.
 I know.
 I've been adding uh,
 bad I think I did it with Ben
 and a few other guests like the Radar Fad
 like going to space and
 seems to be everybody's kind of like a Fad.
 I mean, I don't know like,
 I know it's like interesting for some,
 but I don't know.
 I just, we'll see.
 I think this is a pure uh,
 ego play.
 Oh,
 you know what I'm saying?
 Yeah, I know.
 I still come back to that.
 That's such a hot take there.
 Yes, yes, yes.
 The um,
 finals, the EBA finals concluded.
 Congratulations to the Milwaukee Bucks.
 Congrats for winning.
 They were down to two.
 Came back in one four straight.
 So we'll see if that sticks around.
 I think if some of these super teams
 get their players healthy,
 if they do,
 it's going to be a challenge,
 but uh,
 congrats to them.
 And then, you know,
 the Olympics start this,
 I think tonight,
 you know, Friday night.
 And um,
 you know, normally,
 I'm not like Rara Olympics guy.
 Yeah,
 but I'm at least somewhat on my radar.
 And other than like,
 hoping the athletes avoid COVID,
 like it hasn't really been on my radar that much.
 Are you,
 are you an Olympics guy?
 I am.
 I like the Olympics.
 It's probably,
 that and probably like, uh,
 like Premier League soccer is probably the,
 the most sports I get into.
 And even then,
 I'm not even like that into it.
 So are you as into it this year?
 Is it equally?
 No, not really.
 Yeah, I don't know why.
 But you mean no crowds at any of the events.
 Yeah,
 it's got to be strange, right?
 It's just,
 it's just really kind of,
 I feel like it really killed the hype around the whole thing.
 Yeah,
 except for the,
 the cardboard bad things.
 Those are funny.
 Yes.
 What's your favorite summer Olympics for?
 I mean,
 talker.
 I mean, or, you know,
 do, do, do enjoy it.
 Any obscure ones like,
 what's the icing thing?
 The, uh,
 current curling,
 curling,
 like though,
 I say one that like completely mesmerized me one year is like,
 I was just flipping through the channels and it came to the gymnastics one.
 And it's either,
 it may not even even been the Olympics,
 but they were just like doing the,
 the routines with the ball that they throw up and catch and do all these random things.
 And I found like,
 it was like two hours later.
 I found out I was still watching.
 I was like, oh my god.
 I was like, I don't,
 they're just like,
 it wasn't an Olympic sport.
 I can't remember what it is.
 But it's like boxing a summer sport.
 Or jousting like,
 like, maybe I don't know.
 There's too many,
 there's too many at this point.
 You got skateboarding though.
 That's fine.
 How's, um,
 how you feel about this,
 this little fact here,
 this little sod when this kind of hit the radar right as we were coming on to here?
 The, uh,
 Dr. Dre,
 getting divorced or is divorced.
 And, uh,
 you can be paying him a little album money.
 Oh yeah.
 Dr. Dre, 300K.
 Yeah. A month or, uh,
 yeah, month,
 $300,000 a month in Alamoney.
 It's the worst Netflix expression ever.
 Yes.
 Oh man.
 How do I get,
 how do I get the,
 like receiving into these deals where,
 yeah, can I get like 20 of that?
 I mean,
 I'm, you know, for being like,
 you know,
 I don't even know what I would do with 300 a month.
 That'd be for real money.
 Order that.
 So what's how much is you making years guys?
 We've been making like 50 million year.
 Yeah.
 Beats and everything else.
 We'll say that's a, um,
 I would say that's a pretty big motivator to be successful
 on a monthly basis.
 Yeah, no kidding.
 Uh, it might be permanent Alamoney.
 I don't even married long enough or,
 I don't know,
 I mean, that'd be a year on it.
 Yeah.
 Though,
 that one stings.
 I don't care how much money you make.
 Yeah.
 Right in that check isn't easy.
 No.
 You'd have been earned it.
 Like if he was,
 I don't know the details.
 I like Dr. Dre.
 I think he's cool.
 And I love his music and a lot of the projects.
 I like some Pete's headphones.
 So I, so I'm not judging any of the details of the divorce.
 Right.
 But man, that, that check,
 the right now check is going to hurt.
 Yeah.
 I'm, I'm busy that day.
 Do not sign me up for that.
 Yes.
 The National Hot Dog Day was Wednesday.
 And there was a debate going on.
 Yeah.
 It's debate rises up every few years about hot dogs.
 Number one, did you have a hot dog on a hot dog day?
 I actually did not.
 And I regret it.
 I'm good for a hot dog.
 I probably would have had a hot dog.
 But I kind of missed the day after the fact I was looking at some of the headlines.
 And I was like,
 I'm going to miss this.
 Yeah.
 But in fact, I did not have a hot dog.
 But there's this debate raging of like,
 is it a sandwich?
 Yes.
 Could be.
 The, I saw the,
 it's like the National Hot Dog like
 group or a conglomeration.
 I don't even know what they call themselves.
 But they were like,
 it's like an institute.
 And they were like,
 they're now saying it's not a sandwich.
 But previously,
 they were saying it was a sandwich.
 Because when it,
 when it was first coming out to America,
 it was the, the Coney Island sandwich.
 It's bread and it's bread and meat.
 And I understand they wanted to be its own category.
 Well, yeah, who would want to be known category if you're,
 your hot dog creator.
 But right.
 It's like a sandwich.
 It's just like a miniature sub.
 Yeah.
 It's a sub.
 You get it like,
 I'm kind of like Italian sausage sub.
 Yeah.
 And then you switch it to a hot dog.
 It's all sudden.
 Just because you don't have some spices now.
 Process meat.
 Right.
 In between bread.
 But the debate continues.
 And, and down that same line,
 yesterday being Thursday,
 was National Sweet Tea Day from McAllister.
 So,
 which I kind of like this from a marketing perspective,
 you know,
 like you're gonna do something.
 You want to get some weariness.
 That's their best product.
 They're kind of most known for you.
 Like, you like sweet tea?
 I do.
 College of Sweet Tea is pretty damn good.
 Yeah.
 And I don't really even care for their food.
 And I don't really,
 I used to like growing up.
 I drank like a gallon of sweet tea a day.
 Yeah.
 Is why I was like a little putchy kid for a little while.
 Always had it in the day.
 I was like, I couldn't figure it out.
 I was like, I'm running around doing all this shit.
 And I'm like, why am I a little putchy
 like when I was like, I don't know,
 made nine tannish.
 Yeah.
 And then I stopped drinking sweet tea
 and then suddenly I'm like ripped.
 Yeah.
 I was like, it was just,
 it was the 7,000 calories of sweet tea
 I was drinking a day.
 I was like,
 but I do love me.
 It is a,
 I'll dip into the old tea jug every now and then.
 Yeah.
 Yeah.
 Yeah. It's delicious.
 Yeah.
 Anyone that's like from the north,
 it's like one of the sweet tea stuff.
 It's like such as Northern Southern thing.
 Like, you gotta,
 I've been in New York for five years.
 And it's like, you can find a sweet tea
 if you were, you know,
 to make that shit at home.
 Yeah, I went,
 like,
 went around like 2011 or something.
 And like,
 I remember all the people I was with
 were like asking for sweet tea.
 I'd make donalds and like, what?
 It's like, wow.
 But if you have a product,
 if you're a company or a marketer,
 like, and you have a product
 and your best moon product,
 your best, you know,
 most popular product is something
 that costs you a question.
 It's the red cast news.
 Try to cost them 20 cents for the brawl of it.
 Maybe.
 Yeah.
 Much volume is they make a sweet tea.
 Give that shit away and market the hell out of it.
 Because you know what they're going to do
 and they come get that sweet tea.
 They're going to buy a sandwich.
 Right.
 Brilliant.
 I like it.
 So that was Thursday.
 If you miss it,
 eat your heart out.
 But go have some sweet tea and McAllister's.
 Today's podcast brought to you by
 the Calisters.
 McAllister's sweet tea.
 You have sweet tea.
 It is, uh,
 lastly,
 before we get to our TikTok highlights,
 what, uh,
 this was the, the not surprised, uh,
 stat, the Crocs.
 Yeah.
 The Crocs released their second quarter
 of data.
 They crushed it,
 like beat all the estimates, uh,
 Crocs used for anyone not exactly
 following.
 It's listening or watching.
 But Crocs,
 the comfortable shoes that you slip on
 and they've got sandals.
 They've got all kinds of variations now.
 Not surprised, Josh.
 Everyone want doing zoom calls that
 didn't have pants on that has, you know,
 like a fancy shirt on and no pants.
 They've got Crocs on there.
 I,
 yeah,
 everything's getting more comfortable.
 And I think this is a sign of the times.
 Uh, for sure.
 I think with sweatpants or
 in style,
 I see people in Crocs just grabbing coffee
 or grabbing something from the grocery store.
 It makes sense.
 Why would you lace up some big boots
 or something to just like run and grab something?
 Stay comfy.
 Get those Crocs out.
 I have on some slipones that are hey dudes.
 And they're very comfortable and, you know,
 on casual Thursdays.
 I own an agency like I'll be as casual as I
 fucking want to.
 Sorry.
 But you know, like,
 it's like in being an ad agency,
 it doesn't really matter if we don't have a client meeting.
 But I like slip on stuff, you know, like
 back to when you're a kid.
 Like sometimes I watch my kids,
 like personally Nash.
 He's gotten into more tennis shoe styles used.
 But like when he's four or five,
 he's got the Velcro or slip on.
 Those are so easy to get on.
 I'm like,
 and that's nice.
 All of my shoes immediately become slip-ons
 because I just stop untying them.
 That's what my older kids do.
 I can't do that thing.
 I don't know why with my like tennis shoes.
 I guess don't tie it or something.
 A big chunky feet.
 I mean, that's what it is.
 But what's at your radar this week
 on our TikTok download?
 So we've been seeing everyone's seen this stuff
 about the Olympic beds.
 But I've seen a ton of Olympians posting videos
 about the beds.
 They're actually pretty sturdy.
 They're like,
 you can like cut, they're all plastic,
 but like they're the mattresses are plastic,
 but you can customize the like density of it.
 You can like they're like module.
 You can they have extenders for the taller athletes.
 These are the beds at the Olympic Village.
 Yeah, okay.
 After all that debate,
 they're that was the like some of the first things
 I saw this week for Olympians doing that.
 Okay.
 I thought it was funny.
 Also, I had a guy there's a guy ranting about it
 where they're like, they can support like 400 pounds.
 This is like four people.
 Like this is like 17 gymnasts like stacked up.
 Yes, I agree.
 Yeah, that one's been fun.
 Another trend that's been around for about a week
 and a half, two weeks,
 they're big in the last like week
 is the deep realization trend
 using the the Drake know yourself song.
 And so just be some people are doing it
 as like as like a self affirmation thing
 where it's like in the song,
 it'll be like, I was running through this with my woes
 and then it gets harder the second time.
 So they're like, oh, like I have a degree
 and like a big job and stuff now.
 Wait, I do have a big degree in a job now.
 Like this is great.
 And then other people are like like,
 yeah, I've got like 17 client meetings today.
 Wait, I have 17 client meetings today.
 It's really funny.
 I'm a big fan.
 Another social media thing,
 the social media queen herself, Dolly Parton,
 good at everything she does.
 Recreated her playboy cover for her husband
 to celebrate their, yeah, for his birthday,
 to celebrate their 50 or 50 something years
 of being married, I like it still looking great.
 Hey, Dolly Parton, I don't know how she does it.
 Is she doing, is she taking like that?
 You know, there's that thing going around the internet.
 It's like, it's going to sound morbid or whatever,
 but like something like, you know, kids blood
 or something like some injection or something
 that's like, it keeps celebrities.
 Have you ever seen those pictures of porn actors
 like celebrities are trying to make this conspiracy theories?
 I don't, I don't believe it.
 That woman doesn't, it looks pretty damn good for
 but 80 years old or whatever she is.
 Like even the auto care, how many surgeries, whatever,
 she looks pretty good.
 Oh, yeah.
 Yeah, I mean, it's not my style.
 Right.
 I'm a brunette guy and not like a heavy makeup guy.
 And so she's not my style, but I can respect
 that she looks pretty damn good for her age.
 Oh, yeah, she's got her look.
 She's been killing it.
 Again, get it, everything she does.
 Yeah, Dolly.
 Hey, Dolly, you've been to Dolly World?
 Yeah, it's fun.
 It's great.
 I like me some Dolly World.
 I'm a huge fan.
 Yes, yes, I do.
 There's a double dose of that.
 But yeah, I like keeping the,
 keeping it sizzling as she gets older.
 I love it.
 I love that she won't show her husband
 like on social media.
 She keeps him very low key,
 but we'll just like at her age,
 prance around and her little like playboy outfit is great.
 Nicole, if you're listening,
 I expect you're going to be prancing around
 when we're like 75 or 80 years old.
 Just for me, just for me, just for me, just for me.
 Anything else on the TikTok list or is that it?
 Oh, man, this is my biggest highlights.
 All right.
 Yeah, I like it.
 The Drake's just always in the cool stuff, right?
 This is the cool caveat.
 It was like in my feelings when it was all about
 they have challenges before TikTok at mainstream.
 And now this even on TikTok.
 He doesn't leave.
 Even if he doesn't have a new thing out recent,
 one of the older ones comes back.
 I know.
 I'm still liking me some Drake.
 So hey, let's move to our news topics of the week.
 Our true marketing news.
 First, I got a lot on TikTok.
 We're gonna talk, it's gonna be a TikTok episode here.
 Bonsored by TikTok.
 Number one, the TikTok marketers can now directly sponsor
 trending creator posts.
 So instead of having to create their own content,
 trying to make it weird, trying to do whatever,
 you get a trending post by a content creator,
 it can sponsor by a certain brand.
 We think about this, Josh.
 I think it's great.
 I think it makes what people are already doing
 and TikTok has made a platform
 and made a feature around that.
 And I think it's really smart.
 I think Instagram tried this,
 but they kind of jumped on it too late
 and didn't do it well, but I think it's fantastic.
 Also, it's a great opportunity for,
 there's plenty of times where a user will show a product
 just because they want to show a product
 and it gets millions of views.
 Why not jump on that and boost it some more?
 Exactly.
 Do you know how what the mechanism for this,
 because I've been scrolled,
 I mean, my TikTok behaviors are increasing and all that,
 but I don't know that I've seen an exact example.
 Have you seen it in action yet?
 I think I've seen a couple.
 I've seen somewhere, it's just from a,
 like a creator's like being,
 because usually if you'll tell if it's like a directly sponsored
 where they're like, hey, make this video and post it
 and they'll be the ad, but it won't say sponsored,
 but I have seen a couple where it's,
 like obviously the creator's content
 that it says either ad or like sponsored by someone.
 And it's not on like the company channel.
 It's just kind of on their own personal one,
 but it's still sponsored.
 Cool.
 Number two on our list, infinity,
 infinity cars that is cars SUVs and all the such.
 They're tapping into celebrities on cameo
 for online Q&As on like their new model.
 They got several new models.
 I like this a lot.
 So essentially, if anyone you don't know what cameo is,
 you can pay celebrities, do shout outs
 or record a video for you.
 It's pretty cool.
 I did one of these for Nicole once for a birthday
 or something like that, but you essentially,
 I like this because it's tapping into a trend.
 But then if you have a question
 about one of infinity's products,
 they send back the answer as a video of the celebrity.
 Yeah, pretty clever.
 Yeah, I like it.
 I think it makes me kind of want to steal the idea
 for like some of our clients.
 I think because it's actually affordable.
 Like, you know, as long as you're not directly like asking them
 to promote a product,
 but you're getting them to maybe respond
 to something or do something,
 how freaking cool would it be for your client?
 Like, even obscure medium sized client.
 Like, you send the celebrity back.
 It looks cool.
 Yeah, it looks great.
 And also a lot easier for both parties.
 I don't set up some big fancy shoot, bring them on.
 Like, have a trailer for them
 and then shoot a commercial.
 You can just say, hey, send me an iPhone video.
 Exactly.
 We like this a lot.
 And they can chill and wear their crocs while they do it.
 Exactly.
 Yeah, sitting behind their computer camera,
 their iPhone camera, whatever,
 just showing their neck up or a chest up.
 Yeah.
 And I hope we're not in the Dolly part and outfit,
 but get weird.
 Hey, there's a good integration.
 Let's get doll, let's get dolly.
 Maybe it's dolly or cameo.
 Get Dolly part and do something for us, you know?
 Yeah.
 You know?
 Third and finally on our news, another TikTok.
 The TikTok is integrating with Vimeo's video creation tools
 to attract more small businesses.
 I think this makes a lot of sense.
 I think people, small to me in brands
 that don't have huge budgets
 and want to produce a lot of content.
 Vimeo does have some good tools
 for more consistent workflows and things like that.
 So makes a lot of sense.
 Definitely.
 I think Vimeo has always been the leader
 in the video world, even against YouTube,
 and we all the video creators always pick Vimeo
 over YouTube all day long.
 Yeah, but I think it makes a lot of sense.
 We say it's built into the ad tool.
 I don't know if you've seen it,
 picked up on it or anything,
 but I haven't played around in it too much.
 We typically are creating the videos ourselves,
 our team, but it would be interesting to explore.
 But I do think it's a nice add on.
 I do think that is the struggle for most brands
 is how do I get started?
 How do I produce more than, you know,
 I think any of these guys can produce one video
 yeah, you know, but then it's like,
 oh, I got to do another one.
 Like creating some kind of workflow, different things,
 and having tools that make it easier
 to create content that works on the platform.
 And that's part of the challenge too with TikTok
 is like, it's a unique low attention,
 you know, span medium.
 So you got to create the right content for it to work.
 Yeah, it's weird.
 It's almost a challenge because it is so casual.
 Like you kind of have to force yourself
 to not try so hard and then just use the tools
 that they give you.
 There you have it.
 So that's it for this week.
 You final words, Josh?
 You can make some TikTok.
 Yeah, you can make some TikTok.
 Go watch some Olympics.
 If you care about the Olympics,
 maybe let us know.
 Let's see if we get some comments on any of our posts.
 Yeah, you can watch some skateboarding.
 Exactly.
 Well, we appreciate everyone.
 You know where to find us at theradcast.com.
 I'm at Ryan off from all the channels.
 I'm Josh on Instagram at Josh Chille.
 We'll see you next time on the Radcast.
 So this is the full episodes or to contact us.
 Visit us on the web at theradcast.com.
 Or follow our host at Ryanofferd on Instagram.
 Thanks for tuning in.