Raise the Bar for Your PR with Jen Gottlieb - Named the #2 Entrepreneur in the World by Maxim Magazine

 You're listening to the ride cast a top 25 worldwide business podcast if it's
 radical we cover it. Here's your host Ryan Alford. Hey guys what's up welcome
 to the latest edition of the rad cast. I'm Ryan offered your host excited
 today talking to another media person. One of the famous famous woman. She's
 pretty lady but she's a damn good business person talking to Jen Gottlieb co
 founder super connector media. What's up Jen. What's up Ryan. I'm super
 excited to be here. Hey, it's a rad cast on like radical people. You fit the
 bill in spades. So I'm pumped. So I'm pumped at that background. I'm having a
 I lived it had a similar background for many years and I'm like I miss it in a
 lot of ways but then I kind of don't like that part of me. He's like oh man I wish I was there.
 I'm like oh man maybe you don't I don't know. Yeah New York is like a love hate like right now
 it's so cool. It looks really pretty. It looks beautiful. It looks like it's a sunny
 gorgeous day but it's freezing out there right now. So you know like you can think about that.
 If you're following in your jealous just know you can't even go outside. I just have to look at it.
 I just like the convenience of everything in New York you know just like in a way I guess some
 people think it's incoming you but I like this you walk out of your flat and it's like boom you
 know anything you want any bar your restaurant any food everything was kind of at your fingertips
 and just the the energy of the city when I was working in the ad game there was kind of like
 I don't know refreshing but and then if I wanted to leave it was kind of a pain the ass so I don't
 know. Getting in the black car driving to Baskin Ridge New Jersey. Yeah those are some stories.
 So what's going on Jen? Lots happening. Congrats. Top. Is it 20?
 Entrepreneurs. Max of magazine. I was number two. Number two. I don't know how many there were.
 Something number two out of 20. I mean you can't get I mean there's only one other place but damn
 I mean congrats. Thank you. Yeah it was really cool and I wrote about it and we were talking about
 this before we hit record but back in the day when I was on VH1 and I was like the hot shit quote-unquote
 that was like my claim to fame and I really just relied on that and that alone and that it went
 down a very slippery slope of me completely losing myself but I always wanted to be in Max. I was
 like I want to be in the hot hot 100 or whatever I think they did like the hot 100 because I
 don't remember what it was called or something and I would like tell my friends to vote for me
 because I just really wanted to be like in a really skimpy outfit and neck some just like for people
 telling me how hot I was like it was a very I was in a I was in a place where that was important to me
 and that was like on my vision board and something I always visualized and it's so fun to look at it
 now to be finally featured in Maxim because I never made it to the hot 100 list. I didn't get it
 and I always tell everybody when you want something and you don't get it it's it's not necessarily
 like a no forever it's it's just a yes to something else and you may not even realize it but the
 yes that you're going to get eventually it's going to be so much better than the know that you just
 got that you really wanted and so now that I'm finally featured in Maxim it's like oh thank god
 I was not a hot 100 Maxim girl because now I'm you know the top two on to one of the top
 you know entrepreneurs in the world by Maxim magazine which is so much better so it's not
 necessarily what you want is going to happen but that's a okay because a lot of the times you will
 get something so much better you just have to wait for it you have to keep putting in the work
 that's right well you've been building a brand a long time and so congratulations on that I do
 what to talk about that I mean it was interesting you know I've seen I know who you were I grew up in
 the VH1 MTV like days like I was like I'm why does she seem so familiar then I looked at some
 of the shows I was like okay I know exactly why and I mean reflect on those times I mean
 you know like what was it like during that stage how's I mean media has changed so much as you know
 I mean it's like the TVs I don't want to say it's not dead I step sort of saying that it's just
 changed so much and distractions and where media is on the smartphone and on social media but
 reflect on those VH1 days I mean what talked to me about that so the VH1 thing really happened
 on accident so I it was an actress I studied musical theater in college and then I dropped out
 of college and moved to New York City to study musical theater at a two-year conservatory program
 where I was like I'm going to be on Broadway and immediately after studying at the school that I
 was at called the American Musical and Traumatic Academy I booked my dream role in the Broadway
 national tour of the wedding singer you know that I'm Sandler movie the wedding singer yeah so I
 played Linda the bitch that leaves Robbie Hart at the altar and in the show she you know she's
 the girls like take off my van Halen shirt before you curse the van and they break up like Linda
 you a bitch so in this show she's like this like Lita Ford like like want to be rock star she
 look kind of looks like a combination of Joan Jet and like 80s Madonna like a virgin and she's
 just this hilarious want to be rock star chick so I was on the road playing this character for a
 year and I get back from from doing that and I see this audition for that for us have like a sexy
 rocker chick and I'm like oh I could play that part that part I'm gonna play that character
 I know nothing about heavy metal music I know nothing about rock and roll at all I am like you know
 ask anti heavy metal as you can possibly get I've never even listened to a song before in my life
 but I'm like this is a gig I'm an actress I could go get this I'm gonna go land this I needed a job
 so what I did is the night before the audition I remember I googled like everything there was to
 know about heavy metal and I'm like studying and learning and trying to figure out like okay what can
 I say to get this job and make them believe that I know about heavy metal music so I'm like learning
 all the band names and I go in and I pretty much I felt like I bombed the audition because I kind
 of forgot all the things that I was memorizing I was like they're like what kind of music do you
 like and I'm like I like everything from Beyoncé to Black Sabbath and I can probably tell that I
 didn't know what the hell I was talking about this is a fun side note so I'm gonna I'll tell you
 all about a show but how I got the job I like it this is part of it I want to hear it so at the end
 of the audition like I do the whole thing where I'm like guessing what heavy metal music I like
 and they're asking me all these questions and I act out the role that I'm supposed to play which
 is the prize girl that brings out the box of junk my name on the show was miss box of junk and
 I was just the hot prize girl that would bring out this box and they would stick their hand in
 in my box and pull out a prize very degrading but I was like all about it I needed a job I'm an
 actress let's go and so at the end of the audition they're like oh Jen I noticed at the bottom of
 your resume it says that you do a great Britney Spears impersonation and I put that on the bottom
 of my resume just says something funny but I forgot it was there for this heavy metal audition and
 I'm like this couldn't get any worse I'm like I did not get this so I'm like yeah okay I do
 they're like can we see your Britney and so I do my Britney Spears impersonation and they're all
 laughing hysterically it's like an uproar everyone finally is alive after being kind of bored with
 makes I didn't know what I was talking about I leave they call me like two weeks later and they're
 like we want you to be miss box of junk on that metal show and I'm like really they're like yes
 you made everyone laugh we you your Britney Spears imitation got make got you the role and I'm like
 that was the first moment in time when I learned that being my most authentic self is always what's
 going to get people to lean in and pay attention because it wasn't that I knew everything about
 heavy metal music it was it was the it was the me it was when I finally like let myself shine that
 actually got me the gig so I get this gig by being myself ironically but I immediately
 reverted to I have to play this version of myself that wasn't me I had to become heavy metal gen
 so I wore like you know super tight like spandex pants and I cut up all these rock shirts and I
 pretended I like heavy metal music even though I didn't and before I knew it I had this big audience
 of all these metal guys that thought I was like this metal girl and I had built this brand that was
 a lie and if you want to know like what what it was like on the show like I got to meet all these
 huge rock stars like big time rock stars and one thing that I learned about about people from
 this experience is that everybody even the biggest rock stars in the world have impostor syndrome
 because even the biggest people that perform for years and years in front of millions of people
 would come backstage and they would be so nervous to go on and be interviewed and they would come
 backstage and they would say to me did I do okay was that good enough I'm like dude you're slash
 like are you asking me if you were good enough are you kidding so it was a really nice reminder to
 me that people are people are people and like every time I get nervous or I feel like an impostor
 or I feel not good enough I'm like everybody experiences that it's a human condition
 and it was a lot of fun I lost myself along the way because I was playing a fake version of
 myself that couldn't have been further from who I really was and when the show ended I had to
 reinvent myself and start showing the world who I am and that was a big lesson in a lot of ways
 but I'm really grateful for the time it was fun and it gives me a really amazing story to tell a lot
 of really amazing stories to tell yeah I mean it's a lot to impact there but it's like
 the biggest thing it was towards the end there I mean it was a lot there but it's like the humanity
 of it like and we preach this a lot and I talk to slides like being human like people will take it
 for granted that they're like fake as people don't get nervous or that we all end up doing exactly
 what we plan to do like everything looks so planned and so coordinated like you being on that show
 and being the rocker chick and doing all those things like all that but behind all that veil was
 okay here's a girl who has these aspirations of dream trying to make the most of it
 and it's not exactly who she is and from the outside looking in though it probably looked like
 you had everything going for you everything was perfect and no one would have known that story
 or that instance at the time and I think people can take from that like the re out I don't know why
 people it seems so simple that like being yourself is like you know there everybody's an
 original but why don't have people have such a hard time living to that you know I don't know
 are they just scared now I mean well I always say like don't compare your real life to somebody
 else's highlight reel on social media yeah because well it looked like I was living the life and like
 all these photos with all these rock stars I was really out of alignment I was really lost I was
 really depressed during the time because I was living alive and I was like having an argue internal
 argument with myself all the time who am I right like who who I was in a toxic relationship and
 I believe when you're out of alignment in your job you usually start to get out of alignment in your
 real life too and it started all fall apart but publicly it looked great and I think that people
 have a really big fear now with social media especially a big fear of being judged of not being
 perfect of not being good enough because we spend a lot of time scrolling and comparing ourselves
 to other people's highlight reels it's so the first thing is you're probably not looking at
 something that's completely real and and I hope for that person that it is completely real but a lot
 of the times we just shared the great stuff and that's a okay because that's what social media is for
 but we need to remember that it's not all necessarily really what's going on behind the scenes
 and then also you know we compare our chapter one to somebody else's chapter 20 so while maybe
 we're just getting started maybe someone watches you and they're like they want to start a podcast
 and they see your huge podcast and then they start to think I can't do that he'd look at how great he
 is look at how many like listeners he has how many downloads he has I could never get to that but
 what they didn't see is you starting from square one building it from scratch having nobody listening
 to you I'm sure from the first one and having to put the work in and the consistency and they
 didn't see that right so we need to remember that when we find ourselves comparing and and
 fearing judgment and fearing being imperfect and fearing starting from the beginning everybody
 starts somewhere Beyonce started from zero we all started from zero yep absolutely and oh I think
 I had a negative five people listening the first six months I literally like set the schedule
 of them like I think my mom my dad and listen to it 10 times each so I'd have 20 downloads
 my wife wouldn't even listen to it so no it's exactly right and the journey's all part of it
 everybody's journey's different I do have a question do you still know the words to Annie
 to Annie I remember reading that in your bio and I was like I had I intrinsically remember like
 the Annie movie and all the songs like your first that you knew you were going to be a singer
 Broadway actress like you know about your first taste I will never forget the moment that I
 knew I wanted to be on stage for the rest of my life and it was I was in this children's touring
 company where we you know we get up and sing different Broadway musicals it was always my dream
 to be Annie I never got to be Annie like in the actual show but every birthday wish I would blow
 all my candles like I wish to be Annie and I finally got the chance to sing one of the songs in
 like in a show where we sang a lot of different Broadway songs it wasn't really any but I remember
 I was singing that song and you know you have those vivid memories from your childhood but some of
 them are just like timestamped into your brain yeah and I remember looking out into the audience and
 seeing like my mom and my dad and the lights and like singing Annie and I was just like there's
 nothing better than this this is what I want to do for the rest of my life and it's so funny because
 and this goes back to what we were talking about in the beginning that sometimes it's what you want
 but sometimes it's so much better than you could have even imagined because what I always thought
 and even throughout my entire young adulthood auditioning for musicals I thought that my
 future was going to be seeing other people's songs reading other people's lines being in a show
 where I you know auditioned and waited for someone to pick me and or you know being on television
 where I recited lines and played a part and I didn't allow myself to really expand and say well
 maybe there's a different way to perform and I remember when I quit acting and I started building
 my business my parents said Jenna are you sure you want to like put your dream I'm like
 you guys I'm not putting my dream I know for sure that'll end up back on stage I don't know how
 I don't know what capacity but I'm gonna end up back on stage and now that I'm a motivational speaker
 and I speak for a living and I teach and I get to use my own words and I get to pick myself
 instead of waiting for someone else to pick me and I'm on stage having those same moments that I
 have when I was a kid but it's so much better and so much different and I get to help people
 it's so freaking cool but I could have never envisioned that when I was stuck in the
 in looking it just inside the box of what it should be being an actress I didn't allow myself
 to expand and now that I look backwards when I connect the dots I'm like oh wow it was what I
 wanted but it's so much better then then I could have ever imagined then I love it I love it is
 uh what framed your business perspective like you're now number two entrepreneur in the world
 from Maxim magazine congrats on that again I can't I mean I was that was like the last thing I
 read about you like damn but like what framed your so you're in seeing your actress multi-talented
 attractive you've been on V820 if it wasn't the right path but something molded you as a business
 person I have to think I'm sure there's just natural ability there but like what kind of bringing
 us to today and with Super King or all that stuff but like what what he felt like molded you
 Jen as the business person it was really a lot of getting heard no I think that one of the most
 powerful tools that a successful entrepreneur can have is resiliency and the ability to be persistent
 even when you're getting heard no when you're getting rejected because I think many I don't
 think this I know for a fact because I see it every day many people the second that they hear no
 or they get rejected or the thing that they want doesn't work they stop or they just like oh I
 guess this isn't for me I'll you know go grocery shopping today and forget it I'm not gonna try
 anymore right I'm gonna go binge Netflix or do something else that makes me feel good because I
 don't want to be rejected when I was an actress I was a professional auditioner so which means I got
 rejected probably ten times a day like no no no no no so I got really really really good
 I hearing no and no doesn't bother me anymore so as an entrepreneur when I was building my business
 I got heard no all the time I got on sales calls that I didn't you know close all the time but I
 was resilient and persistent and I didn't stop until I got the yes and I think that that was built
 in inside of me from being an actress and being heard no again and again and again and being
 okay with that I think one of the most powerful tools that you can own while building a business
 is being best friends with the word no and being besties with rejection and being like oh you're
 rejecting me you're saying no to me okay cool that's just going to motivate me to go for it again
 another way and I'll show you and I had that mindset building my business and so I never stopped
 ever and I still don't ever stop and I get heard no still to this day all the time when I you
 know I'm trying to speak on big stages or I'm trying to get to the next level of my business or
 we fail at something or don't close a sale or one of our launches doesn't go as well as we wanted
 it to I'm like okay watch me I'm gonna do it again I'm gonna learn from that no I'm gonna take
 whatever I learned and I'm gonna put it towards the next one to make it an even bigger yes
 and that has framed my my entrepreneurial journey in a big way I say you when you dwell you live in
 hell so I think I mean literally that I was talking on his show and there's like what's the
 secret to success and all that or what what are common characteristics of successful people
 successful people not it's not that we don't all have a pity party every now and then I throw
 I have banners and clowns and everyone at my pity parties but look I'm telling you if you dwell
 you will never say you have I think the best entrepreneurs like you said you get no if you dwell
 in that moment it's just you got to push forward like you can't you cannot stop we all have to
 have a moment but like you have to be just intrinsically driven to like the next thing or how I
 reframe a no to a yes it's just I don't think you can grasp that enough if someone's trying to
 be an entrepreneur how much how important that is you know like just not overthinking that no
 until because you you just convince yourself that you're not good enough or you can't make it like
 it just you can't live in that space oh now you can live in it for a few minutes so I like what
 you say you're like I like to have my pity party so I will put my pity party in a container
 you guys do your feelings it's a personal development yourself out of your feelings or they're
 going to show up in different ways and your family can hate you because you're going to be
 resentful and just these a timeline I'm like okay I'm pissed I'm going to grieve for the next
 hour or I'm going to go you know for the rest of the day I can be pissed off but once I'm done
 being pissed off I'm going to reflect and see what did I learn from this failure or this fuck
 up or this no or this rejection and I'm going to move forward with a nuclear but give yourself a
 container I think the biggest mistake is that people are like upset forever or they hold on to it
 or they hold resentment or they they hold on to like they you know that's like drinking poison
 hoping the other person dies if you hold resentment towards somebody else right it's only hurting you
 you gotta let go and you gotta move on so take your moment be upset then be like okay I'm done
 this is my container I'm over the container and now I'm moving forward looking at what I learned
 and how am I going to turn this no into a yes 100% all right Jen let's talk some PR let's go
 modern PR like talk to me what got you specifically other than some natural connections
 natural ability and those things but what talked to me about your journey into PR and then you
 know up leading up to you know what you guys are doing for people yeah so when I my my whole
 that metal show portion of my life ended it ended with a big bang because of this in one
 weeks time the guy that I thought I was gonna marry broke up with me kicked me out of the apartment
 because he was cheating on me with one of our friends and my show got canceled and so I went
 from living in this multimillion dollar apartment on the upper west side with this guy that I
 thought I was gonna marry to with this you know TV show in this job to living in a tiny little bedroom
 with a window that faced a brick wall with six other actors in an apartment cold hard change oh yeah so
 I was like staring out at that brick wall and I'm like one day I will know why this happened and
 that's all I could say one day I will know why this happened and and really one day you always know
 why you don't necessarily know in the moment I didn't know for a very long time but now I'm talking
 to you I'd be like oh this is exactly what it happened and I decided in that moment that I
 I needed to I wanted to be an entrepreneur I wanted to build a business I didn't want to wait
 for somebody to pick me anymore I wanted to choose myself and I was really into fitness I was really
 in the light like healthy living and I knew I'd work out as an actress like as a performer I was
 really good at that and I always wanted to train people so I was like being a trainer is a great gig
 because I can still act and I could like make my own schedule it's kind of like being an entrepreneur
 so that was the first business that I decided to build and I needed to rebrand myself though
 because everybody knew me as this heavy metal chick and I was that's who I was so I had to do a lot
 of rebranding and a lot of repositioning and a lot of changing the narrative and I didn't really
 know anything about business or marketing but I knew a hell of a lot about PR I had a lot of
 relationships I had a lot of people that I knew that knew a lot about that so I started getting
 featured in the media as a fitness girl and telling the story about how I went from being on that
 metal show to now helping people transform their bodies and their lives and I started getting on
 TV for it I started getting into publications for it I started amplifying and leveraging all of
 that media to tell a different story and so I started learning how to do that kind of by just
 doing it and implementing it myself and then I met my now husband Chris and he was doing these
 events for entrepreneurs that connected them to the media and I'm like this is cool he was
 teaching them how to pitch themselves how to get themselves into the media and I saw something very
 cool when I looked at this vision I was like you're doing events I'm really good on stage I haven't
 been on stage in a long time I know how to teach people how to do this and then there was another
 through line that a lot of these people that he was teaching how to get in the media they had a
 lot of mindset issues they had a lot lack of confidence fear and posture syndrome and I had a lot
 of tips on how to be more confident and how to get over rejection and how to be persistent how to
 have perseverance how to be persistent so we came together and we're like let's build super
 connector media and let's do PR differently let's lead with the mindset piece let's teach people
 how to be more confident let's teach people how to share it their message their message their
 real version of who they are because I spent a long time just sharing the fake version of who I was
 and let's make this a show and so we started producing these events that connected entrepreneurs
 the media on Fair Advantage live in New York City and that grew into our agency which then was
 acquired this year so we don't have PR agency anymore but now we teach thought leaders entrepreneurs
 business owners authors speakers how to build profitable brands not just by leveraging PR but by
 leveraging social media all types of media podcasts YouTube and being visible and omnipresent
 and it's so fun that's the story I love it though but you know you you know it like I use this
 term all the time it's become like my catch term and it sounds so bad you eat your own dog food
 like you you have learned you learned your skill and you honed your craft and then you re deconstructed
 it engineered it into a business and doing it for others killer you know not just making it up
 and then you sold it and now you're doing it what I really love about what you're doing it really
 caught my attention was you couldn't be more right about who owns the relationships and having
 relationships with media and the way you guys frame that it's so important for people if I'm not
 talking on traditional PR agencies look I've worked for them I know them but like but they own
 a relationship I love how you're training people to build the relationships and do it for themselves
 on some level but also just building those true connections one-to-one yeah that's one of the
 reasons why we sold the agency arms of our company we noticed that our mastermind members and the
 people that we were teaching were actually getting better results because they weren't renting the
 relationships they weren't renting the information they owned the information and they owned
 the relationships and they knew how to do it themselves and that is real equity in your cell phone
 in your company when you know how to pitch and you have the people in your rolodex to pitch to
 that's you know you're even now you've got power and so these people that were helping own that
 power they own that equity they own that knowledge and they're getting unbelievable results and
 we're like you know what this is more passionate about not only are they getting amazing results
 but they're also transforming their lives and lives with their families and their mindsets
 and their confidence levels and so we're like what if we took all of our energy and we took it
 away from the agency and we put it into our events and our trainings and our teachings and our
 masterminds and we sold the agency this year and that was actually taking a very profitable arm
 of our company and getting rid of it and many people would say don't fix what's not broken like
 leave it alone it's you know running and we're like this doesn't spill our cup it doesn't think
 it's happy and we and we made that decision and made that pivot this year I like it I mean it's
 tough but I respect the hell out of it and I like that you know you're staying in the same lane
 it's just on a different highway you know and it's it's great to see and I you know
 it's I literally have a tag I'm trademarking it pays to be known and like literally because
 it does it and owning and creating relationships you have to amplify your message there this world
 with which we live in to you know hide behind a desk or do these things like those days are over
 like you have to be able to get your story out there be in front of people and amplify and it
 sounds like you know that's what you guys are doing you know the top top of your game number two
 on maximum thank you I love celebrating this is I haven't gotten to celebrate this this much ever
 yet so so much fun yeah I feel like if you have a service to story or a product that helps people
 it's your responsibility to be seen because every day that goes by that you're not is another day
 that those people that need your help are going to go pay someone else or listen to someone else or
 follow someone else it's not as good as you and doesn't care as much as you simply because you're
 too insecure about putting yourself out there so if you're not being seen because you're scared of
 what people will think or you're scared that it's not perfect enough or you're scared of being
 judged it's actually a hate to do this around New Yorker and I give tough love it's selfish
 you're right how do let's let's let's get some value we're already giving tons of value I'm
 we can already like see the I can see the mind's working of our listeners going damn you know Ryan
 says these things and he gets gin on here and she's like telling us the same thing at times 100
 and holy shit she's pivoted and sold companies I got to do this shit so talk to me about like
 what's in the playbook like at a high level I know we're gonna give all the links and all that
 stuff so we're gonna come follow you sign up for whatever and learn tons of shit one to one whatever
 that looks like but talk to me about what's you know if you've got the mini the mini course playbook
 like what's what's like the number one first step for someone that's trying to you know they've
 got a business maybe it's already successful but they would have poor gas on the fire by telling
 that story individually as a CEO or you know they're starting their personal brand journey like
 are there a few tips or tricks of the playbook we can share yeah so I like to live by these three
 letters CIA so you want to build credibility influence and authority those are the three things if
 you have those three things people buy from you forever they'll listen to you forever they'll
 follow you forever and they will really think of you as a recognized expert that's the number one
 most important thing that you have credibility influence and authority and the fastest way to create
 credibility is to be featured in trusted sources like trusted publications or tv shows or podcasts
 because here's the thing any Joe Shmoel can get on the internet and say that they're awesome
 anyone anyone can go and get on instagram and be like I am the best business coach in the world I'm
 the best um you know real estate person in the entire world but not anyone can be featured in
 not anyone can be on the radcast not anybody can be featured in business insider or in maximum
 so you want to make sure that you create that credibility and the fastest way to figure out where
 you should be creating credibility is to use FOMO as fuel and I meet what I mean by FOMO is not
 fear of missing out but it's more fear of missed opportunity so that thing we were talking about
 in the beginning where people are comparing their chapter one to some of the else's chapter 20
 go do that go look at people that are doing the same thing as you or something similar that are
 that you are kind of fumbling over you're like wow I wish I could be visible like that person
 and go see what kind of credibility markers they have what podcasts have they been on what articles
 have featured them who's writing about them what writers what are writing about them because those
 people those publications those shows talk about the same topic that you do and feature the same
 type of people as you so those are going to be your hints and your guideline as far as your
 roadmap of where you want to be and where you want it where you want to be featured to create that
 credibility for your brand so you can start reaching out to those publications to those podcasts
 and pitching yourself to create credibility and then when it comes to influence the biggest tip
 that I have to build influences again like you can't build influence on your own it's very difficult
 the algorithm makes it very difficult to just try to post stuff and create influence and become
 someone that's influential so you have to be featured on OPA other people's audiences so you
 want to create relationships and connections with other influential people so they will feature
 you in front of their audience and you got to be really strategic about that because you want to
 be featured in front of people's audiences that are the type of audience that you want so for me to
 go be featured in front of a heavy metal audience right now like if I were to go tap any trunk with
 the guy that was on the show with me he'd be on your podcast I'm sure he'd love to have me but then
 I'm going to be in front of like a whole bunch of people that I don't necessarily want following me
 right they're not going to buy myself they'll be great followers but then I'm going to be in the
 exact same position that I was in ages ago so you want to be really strategic in the type of audiences
 that you're getting in front of but the fastest way is to leverage other people's audiences so you
 want to really dive into your network who do you know who can you connect with how can you serve
 some influential people and help them so that they're going to want to help you to share their stuff
 give I'm sure like whoever gives you like a five star review on your podcast maybe DMs you I
 gave you a five star review I shared it you can remember that you'll provide value I love that
 and you know speaking of I'm going to live up to a authority the radcast is the authority
 in marketing and business because we have the number two entrepreneur according to my maximum
 magazine Jen Gottlieb here on the radcast so I see building authority here Jen I'm taking
 I mean I'm eating your dog food in mine I love it well the analogy I'd like to use for a
 authority this is my favorite thing in the world because it ties the whole CIA thing in all right
 so think like we're watching a movie and there's like an undercover agent nobody knows he's
 undercover he's Joe Shmo nobody listens to him everyone thinks he's you know a bunch of bullshit
 but then when that CIA agent flashes his badge suddenly everybody needs to listen to him right
 all of a sudden the only thing that changed was that he was holding up a badge or she was holding
 up a badge is the only thing that changed so your authority is like flashing your badge so it's
 taking that credibility and influence and amplifying it everywhere flashing that badge flashing that
 badge that gives you power authority power so people want to listen to you so that's why we teach
 amplification and we teach it like no other like how to take a media win like that maximum hit that
 I got and share it in a way that's gonna make somebody want to put me on their podcast and talk
 all about that maximum win right you wouldn't know about that if I didn't share it in the way that I
 shared it and told the story that I told when I wrote the caption and the image that I use so it's
 all about taking those media wins and flashing your badge everywhere showing them off and amplifying
 them in a way that gives you more authority boom love it and look at that look that wasn't even on
 the show notes that was like five minutes for the show I saw your latest posts and I was like
 I refrained the whole episode because I'm like damn that's a big fucking deal I mean you know so we
 need to talk about it we need to amplify it I mean it's it's such a great accomplishment and uh
 so Jen where's it all going where what's uh what's the future hold for super connector and for you
 and you know everything you got going on thank you for asking well I have my have a big book coming out
 October 10th 2023 hey house is publishing it it's going to be big deal very excited about that
 and before that though we are doing our first large event so we're doing a big 500 person event in
 May it's going to be all about building your branch it's our very first time doing this we're
 going to have mega like big celebrity speakers and it's going to be absolutely epic and I just
 I my goal friend like my personal goal I want to be the greatest motivational speaker of all time
 so I just claim it I say it out loud even though it really like you know I feel totally like
 imposter syndrome and insecure and nervous when I say that out loud but I make sure that I say it no
 matter what because you never know who's listening so anyone that's listening to this if you want
 something and you desire something say it out loud tell people even though you feel nervous
 about saying it you know fear of failure fear of not getting it whatever say it never know who's
 listening and the universe is also listening so that's my desire so I'm going to be speaking on
 as many stages as I possibly can this year and creating my own and you know my big book
 not what's going on I love it manifest it you know the only way to manifest it's to say it
 you then you do it it's funny how it you know all this stuff you know like we're talking and
 you know people hear this stuff and some of it even I go man like I say it out loud I'm like it's
 cliche but it's so damn true though it's like it just is if you don't and so you got to get
 to get on your own head in your own way and Jen Gottlieb help you get there talk to me about
 where I might get up with you Jen where can we find all the the deeds and everything that's
 important with get involved with everything you got going on it's so simple just go to my
 Instagram super easy everything's there on my link tree you can find everything you can find
 my podcast you can find my website you can find how you can work with super connected media so
 Jen underscore Gottlieb that's it on Instagram go there and have fun and I'm in my DMs so anybody
 that's a friend of Ryan's is friend of mine shoot me DM in our spot love it I love it I love it
 I really appreciate you coming on Jen really motivational really inspiration and you know I uh
 number two entrepreneur on Maxim magazine I like to repeat things you know like it's just
 you know especially when there's such great confidence damn you're asked to you thank you so much
 and they didn't have me on the show this was so fun I love getting to know you I know they did
 oh hey guys you know to find us with the radcast dot com search for Jen Gottlieb you'll find all
 the highlight clips from today plus the full episode you know to find me at Ryan Offer and all
 the platforms I'm blowing up on TikTok go hit me on over there we'll see you next time
 all right guys to listen or watch full episodes visit us on the web at the radcast dot com or follow us
 on social media at our Instagram account d dot rad dot pass or at Ryan Allford stay radical