Kraft wants McDonalds to Add Mac & Cheese to the Big Mac!: Weekly Marketing News 10.14.22

 Hey guys, what's up? Welcome to the latest edition of the rad cast here is the rad cast news
 Friday
 October 14th
 20 22 are weekly marketing business
 News of the world Christina. Yassi. What's up? I'm not much. We've been very chatty today. Yes, we have we like
 We've already been long in the tooth. I know. We've been
 Shadded up. We've got all kinds of downs. Lots of rabbit holes
 What happens when you go hybrid and you don't see me buddy and it's like
 Other people. Yes. Yes. You have a good week. Yeah, so far. Yeah, been a long week. Oh, then your car breaking down my car cat
 doing great
 Mr. Marshall's not so marvelous. We'll see. We'll see. I'm not trying to freak out yet. Yeah. No. What do you do?
 spend a lot of money. Yes
 Whip out the checkbook, but not as much as Mr. Elon Musk is making on his
 Ferton hair perfume. Yeah, that's all you know, when you're Elon Musk all you have to do is like market any
 Ridiculous product. Musk starts selling
 It's in the name all the name burnt hair
 He sold one million dollars worth of perfume. The essence of repugnant desire
 You know
 $100 bottle not bad cheaper than Tom Ford
 Can you just sell anything? Is that just what this means like to anyone? I mean, I have to think that he has enough
 billionaire friends who are like, oh, this is funny like
 I mean, to me, it feels like a white elephant gift that all of his friends are buying like it's an inside joke that weren't not a part of it
 gift for Christmas time, you know, a little
 Repugnant desire. That's what they should have named it. I like the repugnant desire better than burnt hair, but you know
 Burnt hair is more accessible though. Yeah, I guess
 $100 bottle and they sold a million dollars worth so
 They'll start shipping in the first quarter of 2023. Yeah, I mean
 It was blow torches at first, right? That's why he the sold like I don't know how many million dollars or the blow torches
 Now he's selling
 Burnt hair
 All running together here ridiculous. He's like the burn ship right you know higher maniac
 Rockets space X
 Tesla. Yeah, there you go
 Burnt and stuff up Elon Musk. Maybe he's I don't know if he's just like backlashing because he's forced about Twitter now or like
 This is just all part of the master plan
 You know he's gonna use Twitter to sell burnt hair. Yeah, probably I would there you go sponsored ads
 Yeah, no downer note old angel lensberry passed away 96 years old. It's funny that we all showed our age
 You know thinking about you know what angel what we remember about her murder she wrote which
 Come to think of it. It's funny. She was always that kind of nosy neighbor
 You know book writer that was always figuring out murders
 But then every episode had a murder. I'm like how many murders how many episodes that show where everyone is gonna win
 There was a fucking murder right why can't you prevent these things and you know murder she created you know
 Murder she caused I think maybe she was actually behind every one of the murders because she had to write about them
 I'm sure there's like a red thread that would agree with you on that she was like a mystery author
 But she'd come into the town and someone would die and she helped the police she figured out we need like a reboot
 And it's like murder. She tweeted or something
 Yeah
 Murder she real murder she real
 Murder she took talk. Yeah, but she
 Broke I think the record has since been broken, but she at one point held the most
 Tony Awards
 So lifetime achievement award has won an Oscar or six golden globes
 Just ridiculous. There's nothing she could do for animations and different things. This is pots. Yeah
 So RIP Angela hanging out with fun memories of Queen Lizzie and Betty White. Yeah
 Where they where they may be
 I don't know but she's 96 you know like we we kid a bit. It's like look no one wants to die anytime
 Like she's of the full life. God did a lot of great things. So reach a lot of people
 Gratz to her on a life well-lived
 That's what I'd say
 We've got some social media. Oh, we do and I brought props. Uh-huh. Oh today is national fun-sized bag of chips day. Oh
 Very good fun-sized bags of chips
 Just out of reach
 For us in the pumpkin bucket. We we won't yes for for um festive
 I am nothing if not festive Friday the 14th national fun-sized bag of chips. Yes
 We've got it holiday for everything. Yes, we do
 Yes, we do so creative somebody needs to do something fun with that, you know
 And then Saturday I learned about this one is the sweetest day which is a holiday that is celebrated in the Midwest because of course it is
 In parts of northeastern united states and in florida because florida's got to be part of it
 Um, it's the third Saturday in october and it's a day to share romantic deeds or expressions and acts of charity and kindness
 It dates back to 1922 when a bunch of candy companies donated
 candy to like hospitals and poor people and it's now the sweetest day
 How would you define our romantic deed?
 Uh
 Wow, what a great question
 The line between romance and the deed so I don't think it's to the deed just a you know a a very nice
 Thing about romantic gestures right is it they often ride that line between romantic and creepy?
 Yeah, so at the end of the day like you better just want the other person likes it back
 Uh, it's pretty much anything just they like you back
 Okay, at least in my opinion
 So is this like another day I needed I need to do something special for my life. No, because we're not in the Midwest or florida
 So I think it I think South Carolina's deceited from this one
 But I do have a little lifesaver candies if you oh you can have a lifesaver candy
 Yeah, there you go with the sweetest day
 Nick I I graduate Nick I graduate lifesaver candy
 Happy sweetest day acts of charity and kindness
 It's not Saturday yet, so right you got time to prep you want to come into the Radcast studio. There's some lifesavers
 Hold them for you
 One here we don't know what they are
 It's the thought the camera she actually brought the props in yes, you know, not because he may give you shit or anything. No
 I just made it happen Sunday
 National Sunday school appreciation day
 Yeah
 I'm gonna be tapping out of this one, but happy to all who celebrate. Yeah, congratulate us. I'm just not too good
 Organized religion
 Just a this is on a wonderful topic, but I will be celebrating on Monday, which is national pasta day
 Yes, national pasta day. I
 Could get down after this with some angel hair. I'll top us some feta cheese. Mm-hmm with little vodka sauce or something
 Look, I don't discriminate pasta pasta. I know pasta is good. Oh god
 All of it. Yeah, like
 It's my Italian heritage. It's also Italian heritage month fun fact. I'm starting Keto on Tuesday. So this is perfect
 Keto is terrible for you. Oh, it's not come on
 I better call you all up there
 Then you can celebrate national meatloaf appreciation day, which I had to look up Tuesday the 18th meatloaf appreciation day
 And it's the food not the artist. I did
 Okay, you did double check, okay
 My one of my doc mates at the at the lake is like the world's largest meatloaf artist
 like
 It's uh
 Every time they have walks down the dock. I'll try to put turn on uh, I would do anything
 I'll put it on like he loves loves some of the meatloaf and not not meatloaf the meat but meatloaf the artist
 But um, I kind of wish it was meatloaf the artist day, but you know, I like meatloaf. You don't like meatloaf
 Ma bring me to meatloaf. I can't stand it. You might guess that joke then you and I can be friends
 Um, so
 Meatloaf appreciation day. I want to celebrate pasta. I mean this is a heavy week
 Pasta day Monday meatloaf on Tuesday
 Got some candy sort of with chips. I hope it's run your ass off on Wednesday day
 National cardio day. Yeah cardio days on Wednesday at the 19th, but
 You know just because everyone wants it
 It's time for another absurd holiday. There's no shortage of dumb things to celebrate
 Cast social media holiday segments
 Yeah
 There you go. There it is just wants today
 Speaking of wants today, I don't even have a hat
 On today because you know, it's what I'm feeling it
 But you know what we're surrounded here in the radcast studios by our favorite sponsor
 The official merchandise sponsor of the radcast
 Christine is trying on sort of food food trying it on someone mess her hair up
 Uh brain of bills brain of bills dot com official merchandise sponsor of the radcast
 It's getting cold out. We've got hoodies on the way
 Beanie's on the way and either order them. They've got some cool new designs out
 They always do and then you can custom order anything you want at branded bills dot com put in code radcast 20
 Get 20% off your entire purchase
 You could also go to our website the radcast dot com
 Sturch for sponsors at the top in the navigation
 You'll find a link straight to the site to braid of bills dot com will actually automatically put the code in for you
 You'll get 20% off your entire order. These are the best quality hats in the world. That's what I wear every day
 Not only to prove it to show
 But well when I wear a hat
 Yeah, when I wear a hat
 Uh, I don't always wear a hat, but when I do it's branded bills
 Do I look cool? Yes, you look great
 So Halloween costume I've just been sitting here. I'm gonna be you. Maybe you probably. Oh, yes. No, thank you. You're welcome
 Go give them a shout out branded bills branded bills dot com for all your merchandise needs
 So yes, we've got a few uh
 We have some metaverse news. Yes
 Trends in the metaverse
 Oh, I've actually listened to several podcasts on connect 22 because I'm a nerd, but meta code
 Trying again meta showcases. It's the latest VR development at connect 2022 including the new quest pro headset
 Which is a
 $1,500 purchase
 But it's been upgraded
 standalone quest VR headset with quest pro. It's a little bit more of a sleek
 Look, I don't think it's quite as heavy because that was a complaint with the original um
 It's coming though. Yeah, it is it's they're pushing it matter. It makes me nervous on it. Well
 Well, I haven't looked at
 Like what is the upgrades? Is it is it upgrade experience? There's a purely the
 Desire end of the headset is that they experience as well. It's just kind of I mean like when you update an iPhone
 And then there always has to be a second update because they're all these glitches. It feels like that is actually
 I'm gonna be like more high-res or something right and you're gonna have they have legs now instead of like just a little genie bottle
 tail thing
 You remember uh, we oh, yes nintendo we that was the first
 Like mass avatar in the game. Yeah, like the bowl bowling some tennis. Oh, yeah, get that in here
 Oh, tennis was fun and I think we all everyone to play it you wait
 You did way more motion that was really necessary. Yeah, yeah whole body into it when really it's like that
 You could just you just go one flick of the wrist and it would have probably done it. Yeah, man
 I used to play that bowling game. Oh, I was like
 Boxing
 The bowling with like the hundred pins. Oh, yeah. Oh, yeah
 So much fun. So I love all this you know, we were starting on that path you know now it's
 Coming goggles and everything it's wild
 Yes, so people get there. There's got legs pro headset
 This is a long time. All right. I like this next one. Yeah
 YouTube launches handles further channels providing another way to promote your YouTube presence
 Your handle like we have an Instagram Twitter
 We'll be unique to your channel unlike channel names because you can have repeat channel names
 And it'll directly connect people to all of your other content. This is so overdue. I was in about time
 You know freaking hard it is like like you can search for things and yes
 That's obviously Google's forte and YouTube you can search for any video
 All right, but like finding the hand like someone's channel is way harder than ever should be and like trying to share
 Like what you're like your channel is like this is like 10 years in the making
 Right, so I'll give him a pause and maybe
 Yeah, a little
 Better late than never right, but this makes a lot of sense and I'm and I
 It never felt like you could completely
 Integrate everything the creator with the channel right completely like I don't know like mr. Beast
 And there's some of these people that are just intrinsically tied to it totally, but this just makes a lot more sense
 And I hope the integration is
 Smooth and easy. Well, it's it's funny because I know when I first got on the internet
 The big rule my parents had was you never use any of your real information like you your name is not on your email address
 It's never your real birthday like you know
 It's all this fake stuff and now if you see somebody that has a fake handles like it's a bot. It's not a real person
 Yeah, just it's that's fascinating how that's shifted really just in the last 10 years
 Well, everybody's just scared
 Always scared of something every time. So this is big news
 I'm gonna cue this one up so
 CBD has been gaining steam and obviously legal marijuana on all those things and no matter how you feel about any of that
 And I have mixed feelings about it all CBD don't care, but like you know whether marijuana should be I don't know
 I don't know the right thing. I
 I see both sides of it and so I'll say that argument, but from marketing perspective
 major league baseball
 Has initiated the first sponsorship deal with a CBD brand called Charlotte's web interesting little name nice web baseball glove
 And it's the first real mainstream deal in sponsorships for
 a hemp based product or CBD product
 And if you're listening or you know or anyway involved with marketing with CBD
 painly ass because
 The major platforms won't let you like market it right have like a page, but you can't like run ads
 There's it's been hard
 It's me interesting if this starts to kind of chip away at that because I mean one of the largest sports leagues in the world
 Has accepted the sponsor and I will say
 Sounds like they did a good job Charlotte's web did of developing the products and making sure they met the standards with which like
 Major league baseball is like drug testing and certain things so it wouldn't trigger because there's like the fine line with you know hemp based and
 You know THC and all that stuff with you know, so many layers and so it sounds like they really
 Got their processes in order to be able to pass you know come across as
 And it's in SF say which is the national science foundation certified for sport. Yeah, and so
 Meaning their products go through rigorous quality testing
 So to be proof for athletes and that's all about because make sure they'll trigger any of their drug tests or whatever right
 Um, but this is just gonna legitimize
 You know CBD even that much more. Yeah, because when you see
 That logo and
 The breadth and depth of the sponsorship and how wide it goes. I think right. It's gonna be interesting how
 I don't know the sentiment around all these products start to dissipate a bit
 You could CBD feels so like hippie-dippy. Yeah, and like it's become more mainstream right but now it's like cool
 Yeah, it's and broy and masculine and athletic which is interesting. Yeah, and
 I've used a CVD product before me too like drops
 And it did make me like it like nighttime like it made me a little like calm and
 Sleepy or whatever
 I have never I don't I don't know what I'm screwed, but I don't have like a lot of like joint pain or like
 You know certain pain
 I don't have all experience with that, but everyone that uses it square. Yeah, my dad uses it and
 Yeah, yeah, and that's like
 you know
 I'll say this so what gonna take a stance if there's a fucking product that makes you feel better
 Why do why we have to like criminalize it? You know like snaps for that you know like that's that's the one thing is like and then
 Especially with military and PTSD and all that yeah, like you're kidding me right so yeah, uh, I don't know
 I think my my position on the marijuana side more with like my kids and stuff
 So it's like regulated the right way though like you know the radcast is 420 friendly. Yeah 420 friendly
 I'm just I'm coming since friendly like sure my politics and my beliefs are kind of common sense like
 If done the right way right, and I so I'm not smart enough to know every it like potential
 hurdle that has to be overcome with some of these things
 And I certainly don't want my 11-year-old kids getting access to you know illicit drugs. Yeah
 Warner percent not but
 Some of these derivatives that obviously are helping people like all right come on, right? Let's get out of her own way
 So anyway, I thought that was fascinating to me interesting to see how many sports it crosses and just the proliferation of some of these things in the mainstream reality of it
 Next up
 craft mac and cheese for total 180
 Yes, a craft mac and cheese once McDonald's to add
 CBD to it. Yeah, I wish right to imagine CBD max
 Nope, we want mac and cheese on a big mac craft mac and cheese on a big mac
 Big mac and cheese. Yes, crap is looking to add the mac and cheese to the infamous big mac
 And the brand has launched a nationwide call to action in order to make its way onto the McDonald's menu
 I'm I'm in for this and I and I don't really I feel like my kids love the good half of the world
 Yeah, we give them like maybe you know a couple three a month something like that. I don't
 tell you to limit it
 But I would I would totally the mac and cheese big mac at least once
 See did right? I mean mac and cheese. He doesn't like my you know, I love it's my favorite food. Yeah, Nick mac and cheese
 Oh definitely. Yeah, that sounds like hell. Yeah. Yeah
 um
 It's not a fluffer butter. Whatever those go for another
 But uh
 I like this and I think it's really smart by I mean craft a huge brand right but kind of
 Warming up to other brands like before it happens. Yeah, it's smart craft big mac and cheese leveraging borrowed interest from McDonald's for their own interest
 Because you know, it's the same clientele, you know, no for playbook right there borrowed interest
 Um, I got to borrow a lot of interest. You know, we don't have a lot of interest. You got to borrow some
 Ha ha ha ha ha ha
 Ride the co-tails of others. Yeah, well, I mean that you need to borrow their interest
 Not you know, they had to ride their co-tails just borrowing some of their you know curiosity
 Yeah, and like the shadow or the uh the rays of sun, you know, we borrow rays of sun from the sun
 And speaking of the lighting, you know, which is immaculately yes
 Yeah, and then the lighting in so intentional if you're watching the widescreen version
 CUNIC on the widescreen version. We are updating some of our work. It's partially done
 It's coming soon some of our guests on our wall of fame here
 Uh, oh how we pee over there hiding montag grant card uh Bruce
 We're gonna be putting up a nice little montage here
 Deckin out the studio
 bringing out some of our uh
 Famous guests and where is yours is yours coming? Yeah, it's coming
 It's gonna be there in the middle. You know right in the middle. It's it's gonna be like
 I just wanted it to be like 10 times larger than everybody right right right right at the center of the clock
 The sun orbited by the bed. Yeah, exactly. Yeah. No
 It's gonna be it's cool though. I'm happy with how he's turned out. They're on these like uh
 We call this material the canvas canvas. Yes. Oh speaking. Oh, hey Jesse's looking. Yes, he's nice there
 Yes, the bachelor Jesse Palmer um
 So yes, anyway sidebar
 lots of tangents
 next up
 Chipotle's
 burrito promo returns with b-reel and a cash app twist the effort includes a 35 second spot and a b-reel activation
 This apps crop up everywhere
 Members must be in costume at the chain in person on October 31st, Halloween when they're prompted to upload a photo to be real
 And then post it on their Instagram stories tagging Chipotle and hashtag burrito sweepstakes for a chance to win free burritos
 And if you drop your cash app handle on twitter with the same hashtag
 Chipotle might be sending you some money
 Anybody using b-reel yet? I had it month. I mean maybe a year ago
 And didn't think it was anything and deleted it and now it's everywhere
 I don't know to be fake yesterday
 I
 Bad joke, but the uh
 I'm hearing it more
 Not buying yet this feels like the first time I'm too old. I'm too old. I'm not saying it's gonna fail
 I just I don't know curious about it. It's just but I am hearing it more. I'll admit so
 Jerry's it's just I feel like it's just cheap right now because you don't have ads. You don't like there
 There's less red tape, right? It's just use this upload it here. Yeah
 Who knows?
 I wonder if it's like
 If it successes anything to do with a backlash to
 It's different than TikTok clearly right and maybe a backlash to
 Instagram. Yeah meta with all of the algorithm nonsense algorithm and not loving photos and like maybe over
 You can be coming a little more bloated. Yeah, I don't know. I totally agree with you. I could be
 Part of that it's like a reaction chain reaction because I don't think anybody seen around going. I want another thing
 Right, but there's obviously a gap that they have filled in
 People wanting something simple right in staying connected right
 So I think that's the dots they've connected on some level, but and it came out during the pandemic
 I think and I mean be real what sitting in your house from
 The everyone of those reals look the same
 My my lavender pajamas today. So it makes sense that it's blown up in 2022 when people are doing things again
 Dude, I've seen your backyard like a hundred times. Are you still sad? Have you showered yet?
 Can you at least take a walk? Can you stop being so real?
 Please
 This last article look at us wrapping up just in time. Yeah, it's my favorite
 Because I love raccoons, but Mentos
 Has a sustainability campaign that proves raccoons are better at recycling. It's a 60 a 60 second spot
 showcasing the animal task force at work reportedly proving to recycle 75% of the time
 Consumers now through November 26 can text a number designated to request the task force in their city
 While a social media component offers themed merchandise giveaways. They're trained raccoons. They're paying in the aster
 They'll damn up a damn creek damn creek damned up and they are
 Varments so like if you have a creek in your backyard and you've had it damned up by some raccoons
 You know what I'm talking about and they do
 Recycle because they take trash and everything else and put it in the damn river
 But they've like trained these raccoons to
 They'll like go into trash and put like separate the recycling oh, yes
 It will fuck you up. They will also like kill they will drown other animals
 They will like sit on another animal in the snow
 My I know someone. Yeah, I cannot say his name, but he has like a massive raccoon tattoo on his leg
 It's like a raccoon holding
 Such a choice. I didn't know I wasn't sure where you're going with that
 Such a choice
 Very expensive tattoo. Yeah
 I like the campaign. It's so good. It's so cute commercial. It's the cutest commercial
 It's just the irony of like people think the raccoons are nice. Oh another terrible and
 You know they're menacing them up your creek man. We had a creek in our backyard. It's damn raccoon
 Did you know they per damn it up raccoons per like cats? No, they per when you shoot them on a BB gun
 Not to be begun. You're hearing not killing them. That's the BB gun. You're hearing them. Just the spooking them spooking them off
 You know
 damning demand
 There we have it
 Mentos the fresh maker. See that's braining. I said done
 Shout out to our sponsor brand of bills shout out to everyone listening
 We appreciate you wherever you are however you are whenever you're listening and look if you didn't go
 Listen to the best of volume to this week
 I was doing on the treadmill yesterday and yes, it's our show and yes, we're biased
 But let me tell you that was like 30 minutes of the best damn book
 Business book advice you could ever get like
 Condensed it was like a masterclass in business in life
 I was even like taking like some mental notes even a you know interviewed every single one of them
 But you know, you know, you know you never forget about us as we remember right and like I'm like damn
 This is pretty valuable. I was like we should have sold the steps
 I'm sure this go listen to it guys wherever you are you're somewhere in your business journey
 Maybe you're multibillionaire on the beach somewhere you'll learn something if you're just getting started
 You'll learn something it was really fascinating to kind of listen to that artifact
 I was really happy with the way the team edited that so
 Shout out to everyone that helped with that and
 It's all I got today. It's all I got
 For Ryan offered Christina Gassi Nickweaver will see you next time on the radcast
 To listen to full episodes or to contact us visit us on the web at the radcast.com
 Or follow our host at Ryan offered on Instagram. Thanks for tuning in