From Broke at 13 to $100M+: Josh Snow on Discipline, Luck, and Building a Legacy

 Everybody has adversities. You can grow up as a billionaire's child and you've got to do something bigger than your dad
 There's adversity everywhere and I've learned that everybody has a story and that story is important
 But it's only as important as you make it to improve your life and the lives of the people you love around you and what you care about
 This is right about now with Ryan Alford a Radcast Network production
 We are the number one business show on the planet with over one million downloads a month
 Taking the BS out of business for over six years and over 400 episodes
 You ready to start snapping necks and cash and checks? Well, it starts right about now
 What's up guys welcome to write about now?
 We're always talking about how to get right and when I say right I'm talking about business
 I'm talking about life. I'm talking about some of my best buds doing shit that she wouldn't believe
 But we're gonna talk about today. We're gonna catch up like I like to do
 I love catching up with my friends when they're so successful. We're so fucking busy running around his name is Josh
 No, he is the founder and CEO of snow oral care brand. He started and we talked about three years ago right here on right about now
 And he's launching affiliate marketing dot com and he's got his hands in a lot of stuff. What's up, Josh?
 What's going on, Ryan? Good to be back and good to see your beautiful face and
 Excited to share some gems with everybody listening for sure. I love all my guests
 But like turn the dial up right now. This is where you're gonna learn something if you pay attention
 Josh has been uber successful. He's done the shit that's hard at the ground level
 Let me say people like to throw around and it was cool 10 years ago to say D to see yeah
 Oh, yeah, everybody started D to see brand well about 98% of those guys didn't make it
 Josh is in 150 plus countries and rocking and rolling and now back to coaching
 Let me tell you there's no better coach in the country for business and knowledge of what today's market needs
 Josh man
 I'm just want to kind of open it up and get you talking and tell me what the hell you've been up to other than looking good and moving to
 Nashville part-time. It sounds like yes, split into country a little bit. Thanks brother
 This marks my 20th year as an entrepreneur. I started at 13 years old because we didn't have any money really to be
 Answered you being broke should be a motivator if it motivates you and you stick with it long enough
 You build things in your life that are worth talking about for me 20 years of being an entrepreneur has taught me a lot
 And I've been very blessed to be the solo founder and CEO snow for over 10 years and bootstrapping it to over a hundred million and
 Total sales as a single guy just me and in a space that is pretty much impossible to get market share
 But that was part of the point of why I started that business which we can get into a little bit
 But that was part of it everybody has adversities you can grow up as a billionaire's child and you've got to do something bigger than your dad
 There's adversity everywhere and I've learned that everybody has a story and that story is important
 But it's only as important as you make it to improve your life and the lives of the people you love around you
 And what you care about is so for me building snow I burn all the boats
 We've done hundreds and hundreds of millions of dollars in sales online and I've never taken a dollar of distribution from the company
 I really burnt the boats in terms of every dollar is going back into creating better products for our amazing customers and
 Continuing to be a beacon of inspiration for who we are as entrepreneurs and kind of show one perspective or
 Facet of what you can do if you go up against the giants and you create something cool cool in the sense that it works
 And it helps a lot of people and if you stick with it and you stay in business long enough to become really lucky things like that happen
 And this phase of my life
 I want to underline what you just said because it's really important a lot of people get a little success and they pull out
 They start playing with the cash bag. Hey, we did half a million in sale the motor's run and it's going and I know there's
 Temptation you want to soak up that success. Yeah, but the ones that make it don't I think if they're being honest
 Is that ability to sort of delay gratification? Yes, that's it, isn't it? It's most about the canal that let's
 Assume that all the other variables are good enough that you do get success. You had a great product. You're doing the right thing
 Sure, but if you pull out money, you can't have that money to continue success
 It's the betting on yourself and famously in our generation Elon Musk and earlier in our generations Steve Jobs
 And we have a lot of these just massively successful
 category changing entrepreneurs and you look at their story, right? And so Jeff Bezos borrowed money from his parents
 And he had the ability to do that my parents will have money so I could borrow that from them
 But doesn't mean that he's better or I'm better doesn't matter if you're lucky enough to be born American
 You have half of it figured out believe it or not no matter how bad your situation is you do
 And if you're not America you still have half of it figured out because now with AI and all of the globalization that's democratized access to opportunity
 It's significant enough to talk about I didn't just learn this when I was born and knew how to hold all of my coins
 To my chest so I could reinvest making a lot of money losing a lot of money making a lot of money losing a lot of money
 If it doesn't teach you something or it doesn't craft and kind of sharpen your character
 It's a little bit more difficult because at the higher echelons of life people want to give to people
 That they believe want nothing from them. So there's this kind of paradox. It's just like raising money to business
 You got to raise money when you don't need it at all someone to say you're the stupidest guy a girl
 Raising money when you're making a million a month in profit. That's when you raise money if that's your path
 It's so tough to realize that
 Lead down and out you can't be down on out and desperate and get money. It's like it doesn't work that way
 How fortunate does it. It really doesn't like you would think that all right
 This guy's having a tough time or this girl's she's got it going on
 But something's off. Let's help her out people want to help people that they believe want nothing from them
 Which is a whole paradox of like well?
 What about the people that actually need help?
 Well, the people that actually need help in a capitalistic society many times are doing very well
 Which means you need to put yourself in a position to be lucky more often
 Which means you need to create your own luck luck equals preparedness meets opportunity
 If you are constantly getting prepared and in your earlier phases you have more time than money
 If you use that time wisely not a Netflix snapchat Instagram
 Consuming we make money through producing not consuming we learn to consuming we enjoy and entertain ourselves
 But somebody lacking purpose will drown themselves in entertainment and that includes making a million bucks this year
 You spend the million bucks if you spend a billion bucks a year in your lifestyle
 Which is possible you got to make a billion plus a year
 It comes down to what is the honest truth of what you're looking to go after and what is the not just shortest
 But most meaningful path to get there and I think it takes extreme discipline because you ever grit on one side
 You have discipline on the other which one do you want more of if you have more discipline early on you end up with quote
 Unquote less regret in the sense of I've used my hours as wisely as I could and so for 20 years
 I've been developing that mindset. I was born with it
 I don't know all the answers. I've had great mentors
 I've learned from friends and in my own experiences
 But we are who we're becoming and I think who I strive to become is always a better version of myself a better friend
 A better boyfriend a better leader a better boss whatever you want to call it better to myself as well
 I spent the first half of my entrepreneurial career chasing away from poverty or the chance of not making it
 And then the other half has been kind of littered with learning experiences and growth and all this stuff
 And so now I'm at a point where there's a legacy component
 I think that shows up and legacy can show up at 80 years old once you've made a lot of money
 You want to take care of your family whatever it is when it shows up
 It tends to pull on you stronger than a lot of other forces and so I'm in a
 Legacy transition of my life not to say that I'm not going to start more businesses more brands
 I love this stuff. This is my sport. I love it
 But how can I help every day people all around the world eight billion of us
 Access the things that I had to build manually and a lot of ways and so now with AI and all of this
 Not only can we as an organization build products faster better products more brands all this stuff
 What if we could help others and that's why I step back into the coaching world
 I've been a coach 15 years, but there was something missing in my life
 And I realized that even with the TV show even with a million followers
 There was still something missing and I think it's a dopamine release that comes from helping someone else
 That might have been in a similar scenarios you get accelerate that like get there faster
 And so that's been a big shift in my life
 I also realized that there's real opportunity to utilize the tools that are around us today
 Including AI at the top of course, but what would a younger Josh do with all the tools that are available today?
 And so I've been able to reinvent myself for the hundred time
 You don't have to ask permission to reinvent yourself
 You just do it. I'm in this phase where I'm transitioning in the sense of realizing what does Josh want to do when he gets older
 And at 33 years old 20 years in the game. This is all I've ever done all I've ever known
 Well for me if I can blend legacy with the sport that I love and create inspiration as a result of that
 That makes me feel really fulfilled
 And then I am a brand builder. I'm a builder. So I like to build things
 And so if I'm building and I'm coaching and teaching and creating content and sharing
 And then I'm also having a strong enough work life balance where I can enjoy my life
 Not at the detriment of what I want to achieve
 But give it myself the leeway to enjoy life
 That balancing act is important because I want to be a husband
 I want to be a father
 I want to also be a community leader
 I want to continue to inspire
 And I also want to continue to compete
 And that's one of the things about our sport is Tom Brady at 55
 He's not in the Super Bowl
 But for us at 80 you could be president
 So it's like you get to compete longer
 Which means you're racing a marathon
 Which means it's very important to reinvent yourself for yourself
 And those around you using what you've learned
 And over time that wisdom your experiences and other peoples becomes intuition
 And that intuitive
 If you listen to it long enough
 Don't beat yourself up hard enough
 Because coming from poverty making a lot of money
 You go through these emotional journeys
 And I've done years of therapy and all kinds of stuff
 To really coaching
 I've spent millions of dollars on coaches myself
 Masterminds to realize that you're not alone
 There are other people that believe in you
 There are other people doing the same things
 And I realized that at this point
 There's a calling for me to continue to be a conduit
 For groups like that
 And help others inspire other people
 Multiply and live my life as healthy
 And as happily as I can
 And create that environment for my close family and friends
 And kind of be that without sacrificing what I want to be
 So I get to be exactly what I want to be
 I get to say what I want to say
 Because I no longer rely on an income from any one person
 I have the ability to create the life that I want
 And I think that that is part of the American dream
 That is part of financial freedom
 That is part of intuitive personality freedom
 As well to navigate those transitions
 And so I've been transitioning for 20 years
 From affiliate marketer to agency owner
 To exiting entrepreneur
 To oral care founder
 To coach
 And like there's just so much TV personality
 And so I've been very blessed to experience all of that
 At a very high level
 And at very sometimes high stress environment
 But what doesn't kill you makes you stronger
 And if you're intuitive enough to spend the time
 And money on yourself to develop
 You will realize these things earlier on
 And so for me I'm still a student
 I will always be a student
 But I've learned things that I don't want in my life
 Businesses that I could start
 Because when you're that prepared
 Opportunity comes by like a river
 And then it becomes the judgment
 To choose which opportunities are worth pursuing
 Without being a laggard
 And just sitting there in idle
 And not doing anything
 Because that's also dangerous
 So continuing to use progress as my clarity indicator
 And then help those around me wherever I can
 Create content because I want to share that
 I've been doing it for 10 plus years
 Sharing what I've been building
 The good, the bad, the ugly
 And that's created an audience
 That I've gone to learn a lot from as well
 And I'm not just a coach like I said
 So for me right now where I'm at
 Is how do I open up opportunity for a lot more people
 How do I help those in my sport
 As a coach help them excel
 So I get a piece of dopamine release
 Almost like getting revenge on a younger self
 Of like helping a younger self
 And I have students that are two
 Almost three times my age, one of them
 So it's like it's not about age
 It's about the sport that you're in
 And committing yourself to it long enough
 To be a producer in your category
 Locally, et cetera
 And so I've been able to have all those tastes
 And now it's like I want to create legacy
 I want to compete as long as I can
 I want to build better and better things
 I want to be unapologetic about being myself
 And so that transition has taken the last five years
 And over the last year or two
 It's been extremely kind of realized
 In the way that I live my life
 And I don't do anything I don't want to do
 I do the things I love to do
 And I'm very blessed to do that
 And I have worked for almost 20 years
 To put myself in a position to do that
 And I wish I would have realized it earlier
 But I've realized it now
 And so that's what I'm focused on
 affiliatemarketing.com, snow of course
 I've got my hair care line, Nala
 We've got plenty of things
 My investments, real estate, all this stuff
 But for me, it's
 Where can I add the most value on a sustainable basis
 That sharpens my craft
 That allows me to compete
 And allows me to be present
 In my day-to-day life
 Josh, no
 There it is
 The snow flow
 That's what we call it
 I could listen to you all day, brother
 It's so much knowledge
 Thanks for having me on
 And I'm always here
 And anybody listening at Josh Snow
 For anything for me
 And then at snow, S-N-O-W
 For anything
 Snow related
 Affiliatemarketing.com
 Keep your eyes peeled for that
 Because I want to teach millions of people
 To do what I've done, etc
 And then if you're an entrepreneur out there
 Looking to take it to the next level
 And you want to accelerate that
 I'm more than happy to chat with you
 My team, I've got a phenomenal world class team
 That I'm very blessed and grateful for
 That we're going to help you
 One way or another
 So don't be shy to reach out
 No matter what
 Even if you're not a fit for the one on one
 You might be a fit for the group
 You might be a fit for all the free content we have
 Whatever it might be
 So at Josh Snow
 At snowaffiliatemarketing.com
 And then if you're interested in any
 More content in terms of like
 TV show stuff
 Goingpublic.com
 Very, very proud of the team
 And what they've created
 And what we've created together
 In getting the word out
 About the American dream
 Because the American dream is gone global
 And we're on a tour
 To help everybody
 Reach the American dream
 He is Josh Snow
 He dropped all the dates
 We're going to have all those links
 In the show notes
 And on
 Ryan is right.com
 We'll have all the access there
 Highlight clips
 There'll be a lot from this
 We will bring
 The store report
 Back soon
 It won't be three years
 Hopefully just a few months
 Josh can't wait to catch up more
 In person
 We're going to make that happen
 I'm telling you
 I'm telling you
 We got to do it
 All right, man
 I love Josh
 I'll appreciate him for coming on
 We appreciate you
 For making us
 Number one
 We'll see you next time
 Right about
 Now