Apple Finds it's Next Big Business - Weekly Marketing and Advertising News 8.19.22

 Hello, hello, hello
 New entry Wow
 Proof for a loop there. I always do the same thing. I'm like it's kind of become my thing
 But like I just thought I'd just go what's up? Hello. I'm shaking not stirred
 What's going on guys welcome to the latest edition of the Radcast here is the Radcast news Friday
 August 19th
 2022
 Kristine Aussie welcome back your back one little hiatus. I did how was it? It was good
 I was working on new plays with actors from Hulu shows
 So I was way out of my depth, but it was great. That's good. Did you learn anything? Oh, yeah, I did
 That's a very smart people. That's good
 I made the mistake of googling them. I was like
 Okay, you actually are you say you are real. Yes. That's cool. Yeah, very cool very good very good
 It is a weekly marketing and advertising and business news edition
 We've had a good week Kristine is back from playwriting or whatever
 Play festival. Yeah, new play festival
 Nick you had a good week. Yeah, it was great. Good weekend. Mm-hmm. Now we're heading into another one
 Yeah, time for me. It's Friday almost September
 Yeah, I mean just you should be celebrating today. You know being a creative. I'm gonna give give away a little bit
 We go early in the show notes national photo day. That's right. That's not a world photo day
 Yeah, no take a tutorial last longer. Oh, they
 Take a screenshot. If you know what that was originally from what movie you guys are so young you'll never get this
 Take a picture of last longer. It's not goonies. Is this is something with Jim Carey? Nope
 It was I think it was settled a little differently, but
 Peewee's big adventure. Oh, okay, they said it and then they also said I think in back to the future something else
 Had it back to the future. I didn't know Peewee's big adventure had a a riff off of that kind of line. I've never seen it
 Peewee's big adventure. Come on
 Have you seen it Nick? I've never seen that one large Marge come on
 You know what some Peewee's big adventure. I was like the funniest movie ever and I was a kid added to the list
 It's very silly
 It's
 We were talking pre-upside my wife Nicole
 Is not a huge comedy person and you know bringing that movie up
 I can think of one movie that she would walk out on in like the first ten minutes Peewee's big adventure would be it
 Probably dead, but
 It's been a good week at radical. We've had a
 blistering actually cooler week as far as temperature goes, but I
 Feel like the week is rough together as far as yeah heating up work wise lots of stuff going on
 We've finished a really fun shoot last week. Yeah, but editing this week for sheets and giggles
 Mattress shoot what a mattress. Yeah, Christina was involved in that and her multi-talented. We use everyone's talent to the max
 We like lots of hats acting producing
 Show running everything. Yes. Yes multi-talented and but it's gonna be fun on their new mattress
 Coming out and so be on the look for that. We'll share that content if you fall along any of radicals channels
 Which you should be at radical results on Instagram and so a lot of content a lot of video and
 Lots of a new possibilities. I'll leave it there, but it's been a good week. I saw this bit of news here right before
 Yes, they do you know anything with large round numbers gets my attention
 Ha
 Pen entertainment who purchased
 36% of barstool sports in 2020 for 163 million
 Just finished by the remaining shares for 387 million which by my bad math gets to around
 150 550-ish somewhere close to have like saving for it after the initial 163 like oh man if we drink big
 They're casino. They're like casino base. They print money
 It's like me to go gambling and those like yes, but Dave Portnoy
 Who was already hurting for money is suddenly now a gazillion there again?
 Happy for Dave good for him hey smart guy
 You know that you like lover hate the platform or everything he says
 He is a brilliant marketer in media maven I'll call him
 And he knows what's popular. Yes, he does from a combination of the masses. Sometimes the race to the bottom, but he gets there and I heard
 You know good good phrase good phrase. Yes
 When I so like all right, let's do a little unplanned un
 I go off notes, but it's related to Portnoy and barstool
 Like what's the first thing when I say barstool sports
 What comes to mind? What's like the first thing that comes to mind for me Instagram
 Okay, but like maybe specific to the genre of content like what do you like what's the I think comedy before I think sports
 Yeah, but I might I'm probably not the target audience
 For it
 Nick comedy comedy. Yeah, yeah, just kind of slapstick. Yep mainstream goofy like
 I mean, I send it to people the day they they produce now a lot of original content. Yeah, but
 If you follow like the main account
 There's riff in like they find the funniest video people send them stuff. Yes
 That's the thing is when you become the machine. They are people send them all the best stuff like they're like American's funniest home videos
 Irreverent home videos like if we are rated American funniest home videos
 Get sent to there where it's stupidest thing like two three golfing buddies
 Whatever they do getting drunk in a golf cart and they go slam it into something to race in that thing to barstool
 Yeah, it's it's out there. Yep
 But uh, yeah, they do gambling everything else now to you, but
 Dave Portnoy congratulations on the clothes for 387 million
 Uh
 Can not success. No cannot yes, I found this interesting so the you know going from Portnoy
 On the heels of those on the heels, but you know, we like to give perspective here
 And I'm gonna give a little perspective because you know the last three to four months
 All you've heard in the news is recession talk and so it admittedly
 There's a lot of data out there that's been in his load and there's things that
 That align with that
 But what I did as I didn't analysis and a nixx shows is if you watch any of the video
 You'll see the search trends of the term recession and how low they were in February and March
 Yeah
 But the news started talking about it. And so this is the search trends for people
 Searching for a research recession
 And so what I think happens
 And this is not a conspiracy theory
 Not totally, but what I think is
 The news we can create if the news talks about it you can create the perception
 and so
 Yes
 There's been a shift in spending some of the government money is not in the market anymore
 There's stuff and inflation has caused stuff, but inflation has been around and the housing market sucks
 Yeah, but the inflation has been around for a couple years like bread has been
 More expensive gas has been more expensive, so it's like last 18 months right and we weren't in recession 12 months ago
 You know
 But the news starts talking about it. It's like it builds sentiment and I feel like the news can control the sentiment so that people then that
 Might start pulling back and saving because oh we're in a recession. Okay, that's just been less. I should do this
 You know like right. I'm not saying people shouldn't be physically responsible
 But I'm saying is the news and the sentiment of the news
 Well, you plant the seed you plant the seed and if you start going you make people even though
 Most like everyone are radical no one's financial situation has drastically changed, you know
 In any way, yeah, maybe arrays here and there, but nobody's gone. My rent has gone up. Well, okay
 So that's it inflationary stuff, so I'm not saying there's
 But like not in the last 60 days like well, and it's also interesting because a lot of retailers are overbought
 Because it was a mass response to pandemic fear and so a lot of things are actually on sale and are more inexpensive
 Because there's you know, it's
 They're overbought. There's too much stuff, but the news is scared to shit at everyone
 Exactly, so like it's controlling the narrative
 That's what I'm getting at is like the power of the news cycle and the power of like what you talk about
 And if like like tomorrow like if we and the radcast is pretty popular. Let's let's not lie
 We can we can push narrative here. We can we can control sentiment at the radcasts
 If you're listening help me control this. Let's all start posting that we're out of a recession
 Like if we just started running running articles it says recession fears
 subside and whatever
 What I think spending would go up
 Even though there's no financial change necessarily if sentiment changes
 Then the spending changes. Yeah, and so
 Self-fulfilling prophecy. Yeah, so and look the reality is the economy kind of needs a little bit these ups and downs
 That you pull back on some of the inflation I think like the government needs
 The people spend a little less the inflation goes down right you know, so they get reelected. Oh, it's in close
 Just saying there's my conspiracy theory for today. So I don't watch the news and spend your money
 I've been told there's a recession. I'm just choosing not to participate
 Yeah, it's like the Elliott wave theory. Have you heard of that the what the Elliott wave theory? Well, what is that?
 It's a form of technical analysis that looks at recurrent long-term price patterns related to persistent
 Changes investor sentiment and psychology. Uh-huh. There you have it
 But if you tell everybody we're in a recession even if their financial position
 hasn't really changed
 They're gonna start acting like they're in a recession
 Mm-hmm
 Something to think about here today on the radcast
 So if you're out there and you know you're buying all the talk. Let's not buy it. Let's just make it
 Like it's 19 what's this 1970 something what was the the song
 When it's wonderful like back when it whatever it was there's a year that like was so wonderful
 Anyway, you know 2008 2008 that's what it was so that was real because yeah a few thousand bubble
 There was a lot of uh bad loans and that one that one was it just the news talk
 Have you seen the big short then maybe about it? Yes. Yes. It's kind of scary. It's unnerving
 It's unnerving, but that's but that's kind of what I'm saying is like someone's controlling the strings, right? Oh, yeah
 I don't think anyone has that
 Some one or something we'll see
 um
 Back to some wider news the radcast has
 A really killer lineup the next three weeks this week. We had Cosmo from Cosmos Q
 Some of the let me just tell you I've become addicted Cosmos and I need to bring some back in the office
 I'm not trying to hog it all I didn't realize I got home how much there was I need to bring some back to the office to share the love
 We'll never use it, but all these seasonings all these sauces unbelievable
 Cosmos Q Cosmo was awesome super down to earth so hope you check that out this past Tuesday
 I've been posted some of the highlight clips to my social media really good guy
 We've been texting I see some partnerships coming. I don't know what it is like the radcast Q radcast
 Seasoning I don't even know what you don't come out Nick. We're gonna get around seasoning up in this mob
 Maybe a little radcast Cheetos. Yes, signature snacks signature snacks rad snacks
 Check out that episode and then next week if you're watching the video you can see some of the books that are here
 My good friend Kyle Creek the captain was on we recorded a couple weeks ago his episode goes live on Tuesday
 He's author of fucking history and his latest book speech therapy
 And you know what if you're listening. I want you to send me a DM and I'm gonna send and say
 You know what I want one of those fucking books and
 I'm gonna send you a copy of speech therapy
 So send me a DM we're gonna send some out and we're gonna do a promo on my social channels and the radcast
 But the captain was awesome really great episode can't wait for you to hear that next week stay tuned. Yes, and
 for Ryan enjoy the fucking book
 I'm sure you will I will Kyle's cool shit and I hope you will listen that episode
 He's one of the best follows SGR STK on
 Instagram you need to follow them really cool guy
 And you need to get one of these books. We're gonna be giving them out
 So hit me up so Kyle Creek the captain next Tuesday the 23rd
 We recorded this week another
 Zinger. Let me just tell you
 How we pee how we paint
 One of the most successful authors we've ever had on the show
 Uh
 Made his fortune in e cigarettes. He has a castle. He has a castle
 Which we may or may not be going to more on that think billions is his latest venture
 and
 Thought leadership group mastermind so you can look that up think billions. He's also doing plant-based lunchables
 Yes, I did see that. Yes. He's like you you'll never go back. I'm all right
 We'll see and then of course the stealth plank stealth fitness
 He's sending me a plank that you will you put your phone down? Why don't entrepreneur like you play the game
 Like it's cool like literally so you do know you're doing a plank. Oh, yeah
 So you do all this board and you put your phone at your face level
 And he has an app and a game so that balance thing is kind of like you know kind of like driving
 You know like turning or whatever and you gamified being in a plank. Oh my god. I would love that genius
 Genius, I tell you genius. I tell you if I had any sound effects. I'd give you hitting them ding
 Alas
 There they are there. They are there. They are
 Capital audience
 But yes, Howard Pains episode will be out in a few weeks
 Also, we've got some big hitters. Let me just tell you if you drink Pepsi
 You're gonna want to listen talking with
 Some big hitters at Pepsi. So any Pepsi drinkers out there you're gonna be hearing all about Pepsi's marketing in the next few weeks
 I'm gonna leave it at that and we've got some big country music artists that I'm in talks with
 So if you're a country music fan talking journeys talking latest hits on the charts rising fast
 It's all I can say right now that stay on the look for all the latest radcast guests indeed
 Speaking of guests our best guests always are surrounding me and Christina here in the room and that's our friend at
 Brandables and our guests get some branded bills. Yes, yes, they do we've been sending these out
 Maybe send out more. I know
 I think we're sending out enough. I think we we need to do a promo for the gear and the books
 The t-shirts are we're lower on t-shirts than hats. Yeah, we need to get some of these hats out of here
 Not because I want to get rid of them because I have my closet's full of like every color
 I'm always like we want to spread it. We want to give give them to you
 Good branded bills.com our official merchandise sponsor and let me tell you we don't sponsor our work with anyone that we don't believe in
 And these are the best hats in the world. I'm just gonna tell you because before they even came on the show
 Nick probably about for this. I'll every hat I wore was a branded bill bills hat
 I was like I like to work with those guys. We work to deal out. They're like
 Authentic sponsorship. That's what we're about branded bills.com. Go to
 Enter radcast 20 get 20% off your entire order flannel seasons coming up hoodies
 Beanie's everything you want for the fall. They got you covered quite literally
 Yes, you could also go to our website the radcast.com click on sponsors click on branded bills
 It will go right to the site. Don't you have to enter that code. You'll get 20% off
 Tell them the radcast said you our friends at branded bills.com
 I already gave away the best social holiday, you know, maybe not the best, but the first one sure today's today's
 Photo day world photo day big deal
 Big hashtag. I'm gonna celebrate this with Savaca. Yes on Saturday
 Not my card
 Absolutely
 National lemonade day national lemonade day. That's my dad's birthday too. I like I'm a lemonade fan same
 I grew up loving some lemonade. I used to do a little lemonade stand every summer. It's like my house
 My kids do those now. It's turned into water and popsicle. Hey kid's me like a hundred bucks at our house
 Oh, we did we did well back in the day. Yeah, I'm like holy shit. I'm in the wrong field
 I mean food in bed, right?
 No, I'm not Nick
 And then the 21st Sunday
 National Spoo Money Day very good
 I know freaking clue. Yeah, I had to google it too. I thought it was something a little funky
 You know and in a way it is, but it's not dirty. It's just it's ice cream
 It looks more like a meringue or something. It's gelato technically. It looks pretty nasty. It looks you show that picture
 I'm kind of attached to the guy with that kind of stuff. I'm like nah. It's ice cream with toppings in it
 It's a never-me dog's just like a Neapolitan Sunday National Spoo Money Day
 You're in Brooklyn. You can get some anywhere else. That's a well. Yeah. Well on Monday
 National be an angel day. Mm-hmm two kind things you're just an angel
 All times you don't even need a day for it. No, thank you. Thank you. I just radiate light and good things. Yes
 Uh, I'm gonna get Nick some wings
 Like like that we eat. We'll call it angel angel wings. There you go. Eat those things. Good idea. Yeah, we're in
 Have you seen the chicken wing ice cream? Have you seen those?
 No. Oh, it's very weird. We'll put a picture in
 Yeah, National Cuban Sandwich Day. It's Tuesday. I'm gonna forget this
 We talk about these social holidays and I forget to plug a couple of them on my phone
 Totally, but National Cuban Sandwich Day. I'd like you so good
 So
 Anyone want to send me a Cuban sandwich? Send it on there you go
 Yeah, if you're locally in Greenville made ideally we aren't shipping those unless uh, I don't know
 That could be some funky funky smell. Yes
 Send me a lemonade with a nice Cuban sandwich on the Tuesday or Wednesday with Spamoney. It's dessert
 August 23rd National Cuban Sandwich Day
 Don't forget all your favorite social holidays
 And if there's one you'd like for us to mention, you know, let us know let us know. Maybe we're missing it. Don't you know about it
 We got some social media news. We do per usual
 TikTok is fast becoming a key search and discovery platform for younger audiences
 This was fascinating to me. I agree could be a competitor for Google
 Google senior vice president said in our studies something like almost 40% of young people when you're looking for a place for lunch
 They don't go to Google. They go to TikTok or Instagram
 Fascinating. I
 Can't say that I mean, I'm in social media a lot either from my own thing. Yeah for work
 And I guess I search for people certainly. Yeah, obviously profiles
 See TikTok is my go-to it's not maybe not for activity. I've not looked at like restaurants
 But I've done recipes if I'm cooking at home like to do with my air fryer or whatever
 I go to TikTok for almost everything if I'm trying to figure out what I'm gonna make
 You're like looking up spooky like exactly exactly exactly
 Give it away. I'm gonna surprise the office and bring it in damn
 I'm gonna eat recipes way more than Google sugar and lemons
 And water and vodka yes, yes, you know, it's really good. No, I'm getting really off track
 But diet lemonade from Chick-fil-A. It's it's so good. I'll get better right. Are you two? Are you two? I don't know what it is
 I don't know what they put in that stuff. Is that asked for day man? It's the asked for day
 It's good. No, that's my go-to
 Yeah, so anyway
 Yeah, this is interesting
 Very surprising not surprising, but surprisingly. Yeah, curious they
 Yeah, I just not is it use it as a search engine
 Well, when I'm looking for a restaurant, I'll go on Apple Maps
 Okay, but I like the fact that you can see it visually and you don't have to read about it
 I think that might be a reason right like with with if you Google recipes in general you get a freaking blog
 Yeah, it's a whole book. I would take talk on like I was three minutes and
 There you go. I'm done. I mean, I know it's like YouTube his historic well
 Which zone my Google but like is a search engine of sorts from similar type things, but
 Obviously TikTok rising and importance as we've been telling you yeah, so it's only a matter of time before it leaks to the older audience
 Like you're truly and I start searching for things. I just have I mean, I have searched for content specifically, but
 Not just like every day stuff like they're saying like you know
 Hard to know we didn't grow up with it. That's right
 Very good. There's a little thing for you Nick
 You think that loves dog for three years
 Um
 Like this. Yeah because hey, we do ads for looing apple finds this next next big business showing ads on your phone
 I you know like I didn't know this was new necessarily. I didn't either
 But I mean, they've been all the anti ads
 But it doesn't say they've been kind of the anti-ad like yeah, they're now it's brilliant to me
 They're killing all the cookies. They're not allowed you to do any targeting because they're gonna sell all the ads
 There you go. Thousand dollars for a phone still have ads apples advertising efforts today
 Consistive display ads inside of its news and stock apps as well as inside the app store across the iPhone
 iPad and iMac
 iPhone will eventually expand search ads to maps
 It also will likely add them to digital storefronts like apple books and apple podcasts
 And TV plus could generate more advertising with multiple tiers just like what Walt Disney and netflix and others are starting to do
 Yeah, I mean
 You know
 This stuff's not free. So you know, you get a lot of services and things kind of built in
 Whether or not you pay for it when you buy the hardware you can make that argument
 Damn phones again, so expensive, but twelve hundred dollars that tops. It's fine. Yeah, it's still financing mine
 But whatever yeah, I think I'm on the payment plan myself just because I'm like, uh
 twelve more dollars out of pocket or
 Okay, with an apple credit card. Absolutely. Yeah, no interest. All right. I'll take that take
 Free money on that credit
 but
 You know
 It'll be interesting. I'll go at it from the podcast same way like because I'm familiar with that search engine because we're in there a lot
 You're updating our stuff and looking at others and all that
 Sing ads above it, but you know what if I can run podcast ads on the podcast. Yeah, he's to promote the show
 Okay, with that. I don't want to see like head and shoulders in there. Sure sure
 Or like that one thing you put on the side
 No, we're a studio of great hair. It's yeah
 It is interesting. Well, that's how you make money add placements add placements. They're not going away
 Everybody thinks one day will not have ads. No, no
 No, not everywhere. You just won't know you're being advertised too. That's right
 Such as pack sun collaborating with virtual influencer Michaela for back to school ads. Have you seen Michaela?
 No, I have not. I know she like don't know who that is. Yes. I know who it is entirely CGI. Yeah fake
 She's yep. She's totally computer-generated. Yes
 And she's now there back to school mascot packs and wants to carve out a bigger stake in the metaverse
 And is turning to one of the earliest examples of a virtual influencer to do so
 Michaela which went live on Instagram in 2016 has frequently grabbed headlines and stoked controversy for acting as a purely artificial
 Brand ambassador and poster
 You know
 I'm all for innovation and
 it's just
 A little weird like
 I know there's it's totally disingenuous on some levels when you pay a real person to promote your products sure if they don't actually
 Like how to like the example we use earlier. I was a braided bills fan. They're now a sponsor of the show
 You know like okay, there are some some level authenticity and we believe in the brand
 If you just create an unreal person yeah CGI that's promoting the brand like it's just
 Completely for me for me any authenticity and it rides the line between like are you a mascot or you
 Is it entertainment and ambassador right and add right?
 Just shock value or both
 Doesn't it be want to buy a product if it's a computer-generated woman and so like and look with all this deep fake stuff
 It's coming all this something. It's like how do we not pay actors? Well, we just let's just create our so our own
 Listen, that's my industry
 Yeah, sex and the yellows kell is gonna be taking all your gigs, you know, she's on this funniest. I am
 You know she might be made to be a son of you
 You could steal your
 She doesn't have the trauma doesn't have the drama you can't fake the drama
 You can't you know, but I say this like
 Go watch some of these specials on this stuff and it will freak you out with the bomb with some of this
 Some of the AI and AI and like I can't fight innovation and there certainly uses for some of it but like
 I don't know this world
 Is moving quickly to being I don't know not
 Not what we intended it to be right right and it isn't like it will be very interesting to see the sustainability of it
 Yeah, how long this is gonna last and if we're on the wrong side of it. Yeah
 The robot exactly right, you know, these influencers turn into soldiers, you know
 You know, I don't know not a zombie apocalypse a robot apocalypse. They can cheat up that metaverse. Don't come to our
 Exactly
 The real verse you can keep worth to yeah
 Tony the tiger is transforming into a great great very nice
 twitch or streamer
 twitch streamer excuse me the first of its kind partnership sees the Kellogg brand tapping into the growing
 Vtuber trend on twitch and follows other efforts that have taken the long-standing mascot to nascent
 digital platforms like tiktok
 Kellogg's frosted flakes is updating its iconic Tony the tiger mascot
 for a new generation by tapping into several emerging trends and channels
 twitch averages more than 31 million daily visitors and is growing way for brands to engage with younger
 digitally native consumers that are difficult to reach through traditional advertising
 You know lots of TV
 There was a TV, but there was in Xbox right other gamers my kids do this like they watch other gamers game
 Like that's all their plan fortnight or whatever, you know, right
 So it makes sense
 But is Tony the tiger gonna be a CGI you know to mean back to the previous articles like
 But at least but Tony the tiger's been around
 Great
 He's very cute too on the little the little games
 Yes, but I will say look if you're marketing to a younger demographic you need to be on twitch
 Yep, you need to find influencers there. It's where kid the kids at
 Hey, we said about tiktok, but that's but they are they're watching and there's also much money in twitch
 In my focus group at home
 Called the offer boys so much money
 They they're they're watching this stuff. Yeah, and they're not watching terrestrial tv, right? So we're linear tv
 So you need to be there. That's where they're at
 But have a real influence or not a digital one yes, no AI
 I love this next one so much Miller high life serves up dive bar inspired ice cream
 I'm very food more motivated. I you had me at Miller high life
 Like it's one of my favorite all-time campaign
 Does the series that are kind of like semi-funny comedic but sort of serious now they've got solid ads
 Yes, and now they have they've partnered with ice cream company tipsy scoop to produce a beer infused ice cream bar
 Miller high life with the slogan
 champagne of beers has long positioned itself as a class of yet economical brand
 The upscale ice cream pops play into that brand image by putting a decadent elaborate spin on a cheap treat
 The ice cream has a higher ABV than actual Miller high life
 It's not insane. Yes, and I don't know it better tastes good
 It has to taste good. It looks incredible like a beer beer flavors ice cream is getting a little mixing
 I love the idea in the PR I think it'd be like a kind of almost like a rich flavor though. Okay. All right
 You know keep going keep
 I'll order for the office. I'll bring it in. Yes. All right
 Said it's a money. We'll do the actress in the Miller high life popsicles. Listen
 I could make that work. Yeah, tipsy scoop. I do like that. I'd never heard of them. Right. I think they're in New York based the
 Look the champagne of beers. That's all you need to know here. Oh, that's a great tagline. Yes. It's always been their tagline
 I had a little
 Phase in college where I drank nothing but high life. I had a Bombay sapphire phase and I had a Miller high life
 I had a Bombay sapphire phase and you know, what's funny is it is kind of like that classy
 economical but like a lot of people kind of give me a little like funky look kind of like I'd like an OE or something
 You know like a 40 I'm like give me this is the champagne of beers
 Like you're advertising for them well before. Yes well before
 I do like a high life though. It does it has a different flavor. It's uh
 Good rice cream
 It's very rich and buttery. There it is
 You like a high life complex flavor profile. Yes
 Have you had a champagne of beers? Yeah, I have high life. Okay. Not bad. Right. Yeah, it's good. It's got a different flavor
 It's good for the lake. Yeah. Yeah. Yeah. Nice ice cold
 High life. All right. Let's go after this. What was that being precise? There you go
 Hot pockets
 Leans into gaming community with a creator context back to the gamers hot pockets. Did you know you know?
 I love hot pockets. Yeah, y'all are hot pockets crew right here to say that you the age group for that
 That's like really stuck my mom got lean pockets because they were branded as healthier and they are awful
 Yeah, you know, they have broccoli. Yeah
 Creators can enter the 120 contest by uploading a two-minute video to twitter
 I mean how many different platforms with up to this right
 To videos where you're using the hashtag
 120 contests over the next year 12 winners will be named one per month and we'll see if tech and gaming prizes
 Hot pocket has pledged over a hundred thousand to reward the winners each of whom will become its brand ambassadors smart smart
 It's platform and contest as a clear nod to the evolving interest by brands to appeal to the gaming communities
 There's a lot of trends here in the news. It's all around gaming games and beer
 Look, it is what it's all my kids like my kids would play like every sport. They're not
 overly
 They're not desensitized and like playing
 They're not gaming are playing real games outside or sports or whatever
 They want to be paying for my brother's the same way. So
 It is what they're into the kids, but you know what I think back
 Nintendo came out like when I was like nine or 10 something like that
 When the dinosaurs were freaking when I wasn't I played basketball year-round and like when I wasn't basketball
 And I was Mario and the shit out of that thing. Yeah, like
 You know like so
 Goes around comes around. It's not as as new as it seems just the
 I think the social component the twitch component to be able to watch others
 How to kill to be able to like learn how to do something right and at the wait for the magazine to come out with like the super
 Super Mario tricks like I'll be oh god. I knew you had to do that. I would give my brother my device
 Yeah, yeah, or something you know, oh you punch right in the balls and it works now like you know
 I
 There are some like magic right way to beat the boss or the one kid that was good at it
 And so like I would give it to my brother and be like you beat this level. I can't get past it. Help me
 Like glass Joe on Mike Tyson's punch out who's so easy and then you get to
 Hippo and you had to like punch him in the stomach when he was like throw a punch
 His shorts were draws down
 Telling you was when you peaked wasn't it? Oh, no
 I actually was one of the first in my
 Groot to beat Mike Tyson in Mike. Oh wow
 But I learned to comment that is all about defense against Mike. It wasn't the offense. It was the defense
 That's a real waiting to happen. I got something. I got something to encourage here
 I'm gonna give you the secret code to get to Mike Tyson. I still remember right this down next zero zero seven three seven three five nine six three
 That is the code you put in on Mike Tyson's punch out to go straight to Mike Tyson
 I still remember it
 Wow
 Go try air. I say you just aged yourself a bit
 Mike Tyson's punch out. I still remember it
 They think with contra up up down down left-right left-right B.A. Start
 That's how you get unlimited lives on control in intenda
 You did a hokey poke he turned yourself around. That's what it's all about. There's some people
 Closer to my age listening to this going. Oh, yeah, they know they know I'm talking about
 So hot pockets
 Hey, it's the right way to do it. Yeah, that's where they're in beer
 120
 Speaking of beer. Yes, perhaps blue ribbon or PBR takes vacations back in time with 80s motel
 PBR which is sold by the brewing company at the same name has partnered with a historic roadside motel
 motel not hotel to give vacationers an immersive experience in PBR themed rooms
 PBR's theme hotel rooms which the brand refers to as paps to the place which sounds very weird
 Ames to transport consumers back to the 80s the rooms are decked out with decor and appliances from the decade
 Effort to give guests an experience that is indifferent to the passing of time
 How do you feel about the 80s being um so long ago?
 Uh, but no, it's a trend and a vibe, you know, everybody likes the 80s, you know
 So everybody stranger things helped. Yeah. No, but this is fun
 I mean, how do you think of motels kind of being a little creepy?
 I'm like, I don't know if it's because like psycho back in the day like the motel like
 But there you know these one-hour places are these
 Full-stage mics
 Yeah
 Let's be honest most of the motels are at least in this area. There's one in Greenville. That's hourly. Oh, yes
 Oh, how would you know? Because I had friends in college who would film things and it was great because they could use it
 Yeah, wink wink nudge nudge at pubgms university
 But I knew it was a secret call for something. Oh, it is there's no secret. It's a cult
 Um, and they could they could rinse it out without having to pay exorbitant amounts
 Oh, they well, they witnessed some things. It makes sense for PBR. Yes, I mean, I could see the like the
 Not champagne beer off look the the plaid or whatever like I don't know I can totally see
 Oh, yeah, it's appropriate especially the people that I know that are heavy PBR drinkers on brand on brand
 But you won't catch me
 Dead in another highlight. I'm a champagne of beers guy down at the days in
 There you go. How did I eat express? Yeah
 Bare bill sweet
 There you have beautiful advertising is
 Chris little episode. Yeah, Chris episode was fun. We'll
 We'll blast blast to the past with my Mike Tyson punch out. You're gonna use that code if you play it into
 Tony
 You can't believe I remember I am impressed. Yeah, I remember my sister. I can remember that. That's how off
 I mean, but that's that's how it goes full cycle. It's like you want to bust on your kids
 I'm like, I play video games. I don't know. It's like all the rage when I was like their age. Yeah
 Get it's getting a little more realistic no more glass Joes or
 More AI
 Yeah, exactly
 Final words from you Nicholas
 Can grab a Miller Highlife head link get some ice cream
 Yes, or PBR let's get to PBR
 Champagne of beers
 You know where to find us the radcast.com you'll find all the highlights from today. Look up Mike Tyson's punch out
 You get all the codes fact check fact check fact check you can check it. It works
 For Christina Gassi Nick Weaver. I'm Ryan offer. We'll see you next time the radcast
 To listen to full episodes or to contact us visit us on the web at the radcast.com
 Or follow our host at Ryan offered on Instagram. Thanks for tuning in