Weekly Marketing and Advertising News, September 3, 2021: Marketers Putting More Trust On TikTok

 Apple's coming out with uh, they're trying to legitimize like an apple the wallet. Okay, now you pick a credit card
 You got your plane tickets and now they're trying to legitimize driver's license
 It makes sense. Honestly, I think that's a great it. You can get sponsored so that like literally they get attached to like that content and that to me
 while still a little
 I don't know if intrusive right word, but it's still it makes a little more sense to me because otherwise
 unless the brands really have great content things
 It's shit. They great
 They own the platform. They wouldn't demonetize. They want to sell ads. It's their right, but you are in
 Involved and then holding to whatever platform you're on and whenever they you know the C-suite there decides to make a change
 You're kind of
 Do or die
 Starting
 You're listening to the radcast if it's radical we cover it
 Here's your host Ryan Allford
 Hey guys, what's up? It's Friday September 3rd and welcome to our weekly
 Radcast marketing news and all kinds of other bullshit
 You just never know what's going to happen on the radcast. I'm I think that covers it. Joey Joe and Sean. Yeah
 Yeah, I hear I can't
 More time regular. Yes. Yes
 The crowd goes wild adequate gentlemen. What's up this week?
 Hmm, we're all at once. We're all jack for a college football, bro. That's it. Yeah clips in Georgia. Yeah, come on tonight
 We're excited
 Yeah, 730ish, you know, they said 730ish kickoff be 814. Yeah, right whenever they're ready. Yeah, the balloons and all the pageantry
 That's my favorite part actually
 The celebration of okay, or the pads at girls
 Paget girls are fine. Yeah, like that. They have their chances. They don't think they have pageant girls that
 I'm pretty sure they do maybe homecoming maybe homecoming cheerleaders
 Okay, yeah, that's a tree. Yeah, a dance team as well. Yeah, probably who you guys like Clemson or Georgia
 Uh, I'm gonna who you like doing our Clemson grads, but uh
 It was what's the line three thing Clemson by three Clemson's favorite about three. I think
 Yeah, I'll also take one okay for the record Sean you just throw a name out Georgia Clemson. Yeah Clemson all right
 Hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey man
 Clemson's 40 minutes up the road here from our studio
 Where it's just the home of radical the baddest baddest mother fucking greatest agency in the world
 We put we put the stud in studio
 Sure
 That's what it is
 Studio face
 Studio face of face
 Go on roller coaster. You never never get used to uh enough office space uh quotes. No, I could do it all day
 I know
 Got a good week is the red cast is heating up once again. It's never gets it never cools off actually
 Just gets even hotter on Thursdays with Joey Jo and Sean you never know what we're gonna talk about yeah
 But uh, yeah, we had uh, it was a little bit of um, you know, I'm gonna call it
 I don't know marketing 101 a little bit on Tuesday. We had the Nielsen guys on and uh
 Kara and Imron from Nielsen
 And you know what they were actually very insightful gotten many quotes and many adm's this week. They're like hey
 You know, it's not just entertainment. I need to learn something about marketing and they learned something this week
 So it was good. So uh, yeah, we talked about upper and lower funnel. This was really like geeky marketing stuff here
 Like you know
 I would yeah, you know
 When you go into store in the region you recognize companies because they've done branding. Yeah, right
 And the reason you buy it is because maybe it's on sale, right? Do we do we talk about this? We talked about it
 Okay, so I do know it. You do know it now, but feel free
 But hey repetition is like branding and I didn't make sure you guys know yeah
 Like your wife didn't fall in love with you on that first date seven or eight of them
 Not seven or eight years
 Verde still after the marriage by the way, seven or eight years after the marriage
 It's on the day. It's on the day. Yeah, you're still falling love. I'd love birds
 You know you are or out of
 Out of love
 Voters are birds by the way, that's true
 It's more of a it's more of an agreement
 You know anything like financial pre-arranged marriage. No, I don't have any
 Money
 That's not about you. It's not about you money. No, she has less time. Oh, it's about codependency copoverty. Here's here's what it is
 I don't like doing
 Okay, so then what are you doing return? What do you mean? You don't do the laundry? What do you do? Yeah, what do you do?
 If anybody listening is a divorce lawyer, I have a new I have a new client. Yes
 No, it's a rag test dude. That's what I do. Yeah
 Kind of big deal for her. Okay, today's podcast brought to you by Raymond James
 Two for one. Yeah, I won't get one. I'm happily married and I'm not looking for a divorce. I'm to be clear
 I'm also happily married. This is a this is a bit that we like to do
 Carry don't listen to the right
 So we've got some social holidays tomorrow is
 That should a wildlife day. Yeah, or are you make going hunting?
 I'm sitting on that all day. Yeah, I want to I want to test out my salt right
 I mean if reals I was confused actually what's sitting on it's more sitting on the WWE thing which we'll get to but uh
 The uh, is it like are we celebrating that you know they're out there for us to hunt and kill or we celebrating
 That you know
 It's like they're out there
 Don't don't kill any deer day like you know on purpose not that we're killing every animal but like well, you know
 We're killing. I do like steak. Yeah, I think it's more about the celebration of that
 Life is wild. You got to embrace it. You know, I mean
 And you can shoot it with an AR 15
 Through a scope yeah, sure on your balcony. I'm many work. I'm gonna get hate mail from
 Lots more you know
 I really don't hate animals
 You know just dogs
 Why did why did you wink at me happy?
 Why did you ask which animals aren't danger before we start? Yeah, it was you know cover up this it's going bad
 How do you how do you celebrate it though?
 Did you go into the wild because this is was the opposite right? Yeah
 I don't know
 Lions and tigers and bears of mine. Yeah
 I wouldn't want to run into any of those. No, no
 I'm either Ryan and I are actually going hunting tomorrow. So yes, we are as no
 Yeah, well, you know how it's going my crossbow and my
 AR and my I use a pistol usually
 You know, yeah, it was pistol hunting's a lot harder. So I can't aim as well. What Joey doesn't know is oh
 Yes, yeah, I can run. Yeah, he wanted to know how fast I could run. I don't know why I just came huh. Yeah
 It is a dangerous game
 It's the what was that movie hunting people
 Like literally they were uh, so that's been several movies I think about hunting people right?
 Yeah, the story or the book or whatever was the most dangerous game. Yeah, I don't know what's the name of the
 Yeah, there was a movie about like hunting people the pest was
 John Wigazama comedy that was a take on that
 Sure, yeah
 Yeah, I really needed that
 Yes, yes, there you go. Anyway, we do not hate animals here at the red guest
 But uh, you know, it was just an acknowledgement that I really am
 uh
 Not aware of exactly how you go about celebrating it like
 Whether it's for the animals themselves or I also don't know
 majored species maybe
 I don't know why there's so many holiday
 Well like what's what is that it's a hallmark thing you want to sell more cards and more shirts and
 All these uh dot words that we need to raise money. Yeah, you know
 That's what it's about do you think that it that's what it is?
 It's a toe to money grab that's so we're this is a marketing and business podcast. Let me tell you it's honey grab
 and uh, well
 Towards that end uh, Sunday is international day of charity
 Wow and so
 Hmm
 It's like I guess you choose one like I'd rather I'm all about like the days that are I'd be more specific
 you know like
 Having I give fair amount of charity we give probably
 5 or 10 grand every year and you have a radical we actually donated to the soup kitchen here
 We do grieve will hustle events and every dollar goes to charity with the soup kitchen. We did
 I think $2,500 two thousand dollars just a couple months ago. Yeah soup was great by the way. Yeah, yeah, yeah, super great
 Thanks to all those blankets
 I was getting cold
 Joe actually gives a lot to charity. What what's your last name? I can't remember
 Uh, titters
 Charity titters she works at twin peaks uh, she did she got she got fired. Yeah
 Okay, Monday
 Is read a book day oh
 Ah, it's my least favorite day of the year. Yeah, books. How's that Bible doing that?
 But it's also Labor Day. So I mean the more common holiday. Yeah, that one's actually a federal national holiday. We'll all be off, right
 Dolly we will be
 Yeah, pretty sure
 Yes, what if there what if it was a somehow on a Thursday, would we still do the radcast?
 Hmm, what?
 The answer is
 Yes, red cast never sleep never sleep contractually. Yeah
 It's always there it fuels this whole building up until today when I uh really beat up all the national wildlife when we had such a not great audience
 Wait, wait, real quick. No, we get to run this back last week you were you were dog and dogs
 And now I'm not dog and dogs. I'm dogging single people that have dogs
 Man, it's not about the dogs is about the single people giving up their lives for dogs. Okay, that let's be clear
 If you do uh PR out there too, we are also looking
 That was pretty good you're gonna go back and listen to that and feel good about that
 All right, I also gonna have your best interest Daniel Walker who is our producer here, and I don't give him enough credit
 He does a great job, but we're gonna go back and roll the film on that Daniel make a note
 Okay
 Check that one particular part these are consecutive weeks. You're getting in hot water. Okay. Yeah
 So will Labor Day? Does everyone know the history of labor?
 Moving on uh the history of it. No
 I'm just asking I don't either
 We blew up a ship full of tea right? Yeah
 Our torpedo shot
 I'd maybe
 Maybe that's it. That's it close probably and that's why the funny thing is you guys all want to be off and get your ass to work day
 Hmm labor
 Yeah, but I think we're celebrating the labor that we do for the year
 I think it's low key a uh celebration of moms who
 When they're on the labor yeah, and that's it
 That doesn't seem right
 Yes, damn it. No
 I always mess it up. I'm going with the tea thing
 Yeah, we blew up a ship
 Do you know the ship Sean? Yeah, do you know the ship that we blew up to uh Sean the name of it? Yes, Jessica
 Okay
 USS Jessica I think it was the Santa Maria the Nina something like that. Yeah, one of them. Am I mixing up? No, I think it's those are the ships that came over okay
 With Columbus sounds like those margaritas you drink over it. Um
 I do like a margarita
 Yeah, I think that was that one of the boats as well. Grandmarnier. Yeah, yeah, I think so
 Sounds French
 So there's some interesting pop culture news this week. I thought we
 Moving off the holiday labor day. Yeah, that's already a sequiner. Yeah, we're gonna move off of it and uh
 I hope we do have everyone has a great labor day. It's uh
 I'll be at the lake with the cold beverage
 So okay, so um to get this apples coming out with uh
 They're trying to legitimize like an apple the wallet. Okay, now you put your credit cards. You got your plane tickets
 And now they're trying to legitimize driver's license which makes sense. There's two states to the signed on and
 Do you have a digital driver's license in your apple wallet?
 Hmm
 When our social is gonna get involved
 You have like a birth certificate or social you're in a car. I wish they would because I lose mine about you know every other year
 Yeah, honestly, I think that's a great idea. I was against the wallet thing for a long time
 Until I started losing my wallet all the time and
 having the
 Apple wallet saved me. Yeah, thanks apple wallet. Yeah, I think it's a great idea
 Something about Sean too. He got really good at code recently and he's really gotten really good at hacking
 Yeah, I don't know if he's all I need to have is your phone number and I can
 Your wallet
 I don't know uh
 It's I'm good with it because I'm the same way. I'm like I constantly live in fear of losing my wallet. Yeah, like
 You know, it's like because you have every you have credit card you've licensed like
 Paying that I'll lose this yep, and like if if you go missing it goes missing for five minutes
 Is there anything that we freak out more than a freaking wallet like phone maybe not our page. Yeah, we know kids
 Yeah, no kids down the street. No, we're good my wallet. Where's my wallet? I think my kid is with my wallet down the street
 That's usually what it is that's dangerous. Yes, dangerous
 You're gonna have a lot of ps ps 4 charges on your uh or Xbox charges on your card there. Yes, but uh
 I like it. I just
 Hey keeping up the crap and look. I was the first person the moment
 digital music and and
 Movies went on disk. I mean, I tossed every I probably could have sold them now that I know it
 But like every DVD went in the trash can. Yeah, like digital digitized this stuff. Yeah, it simplifies everything. Yes
 What about though? Like bouncers at clubs like are you gonna you present it or are people gonna photoshop fake IDs?
 Well, so that's that's the only me like an NFT if my driver's license. It's worth
 hundreds of thousands of dollars to college students everywhere every six five two hundred pound kid in college can uh
 NFT my driver's
 Yeah, I think that's the only scary thing is when people start breaking into wallets and everything's there your license your credit card all your bank statements
 But Apple wouldn't let you back door in anything
 If you've been paying attention last three episodes of redcast. Yeah, you know, otherwise
 That child porn. Yeah
 We've mentioned that three times. We should probably stop. I know, but
 It's it's less about what what it is and more about the fact that they're obviously back there are
 Holes and the security. Yeah
 So we'll see. Yeah, I think it shouldn't say the fake ID. How do you you know as he's pretty easy to fake a digital ID, right?
 Yeah
 You literally take a picture of the license you put the photo in and it's like yeah, here it is
 Here it is
 Yeah, it's
 Yeah
 I honestly I use my Apple wallet for if I have tickets to an event some kids gonna copy this in the bar code
 And it's like this big hairy dude like
 Uh, sorry son. That's not you. Yeah, yeah
 I don't know. Hey
 Speaking of NFTs you can now own a mini
 Sign digitally signed Elon Musk Tesla
 That's an NFT. So uh, which is pretty went out there listing non-fungible token
 Which means a single version of a digital asset
 Oppositely sure you know, it sounds like there's gonna be multiple since must deciding multiple
 NFTs sure
 Elon Musk is like the supreme version of for nerds. You know, I mean like if he does something nerds like I got it. I own it now. Yes
 Is that there's like verified signatures though? How easy is it for you to just replicate it? It's an NFT. It's crypto. It's all good man
 I mean we're starting to throw shit around like yeah. Oh, it's all yeah, it's quick as an NFT. Yeah
 Are you kidding me Gary V said it's NFT. That's good. That we're good. It's on the chain Gary V said it's a fucking NFT bro
 Yeah
 It's like okay. All right. Sure here. You guys always NFTs get myself my digital wallet out and go bankrupt
 Yeah, I feel like the people buying those anyway are people who don't have any worries about
 Yeah, there's a gap. We'll take chance take a chance might be worse up more the metaverse. Yeah
 Oh met him
 And you guys Kanye fans Kanye with Donda
 Did that Donda house I watched that on Apple the he did a concert to kind of release the CD and I did watch
 I was pretty late is like 11 and I'm watch
 Just late for me. I'm usually by them and I stayed up for about 20 minutes of watch didn't
 Who's entertaining? He had a house and a bunch of dirt like in the middle of a
 In the call see him somewhere. I don't know this Chicago. I can't remember where it was was not like was it not Atlanta?
 I don't think uh, I know he did something there, but I felt like this is just maybe the first one was was it Chicago on Apple
 Yeah, yeah, okay, and
 So yeah, it was kind of crazy, but there's a Lego house now made of the house that's in his videos and then the concert venue that he built
 Uh, that full size or
 woman hope, okay, I think it's to scale. Yeah, it's okay eight sixteenths
 You put one hat yeah, so it sounds cooler to say. Yeah, it does anything. It's 16 30 seconds. Yeah
 Yeah, yeah, yeah, yeah, you nailed it
 Did you guys play with Legos though? Hell yeah, I love Lego
 I wasn't a little kids my kids were not my kids fucking love them. I mean they love them. I can't figure it out
 He doesn't I just I'm not I never was interested
 I wasn't interested either, but my kids I mean like all four boys and they're all I mean they will play with Legos
 Even to this day. Oh my five year old to the 12 year old will spend hour two playing Legos
 What about Lincoln logs? Do you have Lincoln? Oh, I did
 Oh, it's like it's a terrible version of Legos
 They were terrible. You can build like a fence or a house terrible. It's like you're done in like five minutes
 Yep, there it is. Can't build another fence right now. You can build a log cabin
 Yeah, Legos are one size the greatest toy ever for creativity, I think and the worst toy to step on
 Right, I would know this
 Because I have large feet and I have four boys to play with Legos. Yeah, the bad combo
 That is the awkward family. What are those spike pit traps the feet come used?
 They're like oh, yeah, they're setting up Legos
 Pungy stick traps for Legos
 The sweet poison on the Legos
 Yeah, I never I never I was just I always frustrated me. I was just like I don't they have a manual that tells you how
 Yeah, what's the point, but I like next time yeah, you could get on Star Wars one. Yeah, it was awesome
 They've now got these like like they've
 They're a marketing genius by the way go go like research Legos and the history they're marketing and like that anyway
 They figure out how to charge extremely large amounts for small pieces of plastic. Oh, yeah, look
 Engineering there, but like now they have these like desktop like that Darth Vader heads stuff like 125 bucks
 You know, we got Clayton one for his birthday that that me alone for the bank and
 Like what yeah, they do the scarcity thing Lego does to where they only put out so many and then it blows up right the millennium Falcon one was
 $1,000. Yes, they did Simpson's one their marketing geniuses. Yeah, scarcity drives demand demand drives sales and
 Yeah, so I heard you taught me that you just made that up I did
 Like you know, it's actually a demand. I don't know
 Branding 101
 So moving to true marketing news
 So tiktok is started started running ads probably 18 months ago and
 pretty slow start having you know being owner of digitally see we've been buying there
 And it's platform suck for quite a while, but it doesn't suck anymore and now
 The exposure of the ads is nearly doubled and the trust among brands and marketers is risen twofold
 Hmm being creators on tiktok any first reactions any surprise there
 Uh
 I might when I come across an ad on tiktok here we go
 Swipe his back
 A lot of them seem like they're a tiktok at first. You're like oh, okay, and they're like oh then we'll go to hardies
 You're like come on man
 I don't that's an ad. Yeah, so uh, yeah, no, I probably am and guilty of swiping passive pretty quick
 Probably the beauty the the the the problem with their platform is how quick you can move from content to content
 Yeah, you can swipe that ad pasture then you know
 Some of the actual ads too that aren't like hidden like that they have like the bar right or yeah, you know, it's an ad immediately and you're like
 Oh, yeah, they have the little yeah
 But oh, so do you have more control over targeting and yes targeting is a lot better and
 You know formats and things are changing is getting a lot better and so
 The problem though is it's still a little bit of the wild wild west to figure out what's working
 What's not because of the swipe stuff and like yeah, and you know
 It's not as integrated or as
 As
 mature of a platform as Facebook and Instagram and others
 They haven't completely figured out the best way. They've been there certain things that are working and then
 They're still figuring out like okay. What's driving true value for brands, you know when running these ads and the best thing
 And we talked about this a few weeks ago is like
 Just when brands sponsor you can sponsor like somebody's a creator has done
 Maybe you guys one of your videos that's super hot super cool and growing like and you know getting a lot of attention
 They can get sponsored so that like literally they get attached to like that content like it's that content
 But they'll have like a bar do something like sponsored by
 The few different ways at that, but and that to me
 While still a little
 I don't know if intrusives the right word, but it's still it makes a little more sense to me
 Because otherwise, unless the brands really have great content themes
 This shit they create is not that great. Yeah. Yeah. Yeah, no
 It's kind of like is it like the Super Bowl where they're like certain brands can pay for placement on the top of your stuff by paying extra
 Well, you get more impressions more. I mean, it's more
 It's not Snapchat can't have a little bit of that type stuff, but with tiktok. It's mainly
 They certainly more the more money you have the more uh exposure you're gonna get
 The creators get part of the money. Yes, when when you do the sponsored versions. Absolutely. Oh, they get paid everybody. It's paid
 Hmm, we've been approached to do a lot of the I think it's a little more antiquated now, but like the whole
 If you put our product in the video and use the code and you take a percentage to code they track it
 But that seems to be even exolendling. I don't know if you know I'm talking. Yeah, it's sponsored. It's like it's
 Affiliate type stuff kind of. I mean, it's product placement, but then affiliate like and it's look
 I get why the brands do that and and for certain things it makes sense, but to me
 Back to the nature of marketing. We've given
 It's given too much credit to the ad to drive a sale with one ad and the expectations
 So that's not a value for you as a creator. Yeah to do that because
 If they see it two or three times that doesn't necessarily mean they're gonna buy it
 But it doesn't mean the brand didn't get any attribution or branding from it
 And so that's not an equal equation. They want to pay you money and have you get an affiliate code?
 Bond. That's okay. Yeah consider that
 But as a standalone that's not enough value for creators. I don't think and it's you know
 Yeah, it's just it's asking too much of the ad and and then the brands it's not a binary decision
 Well, this ad did or didn't work because it didn't drive a sale with one fucking ad
 I mean that's just I don't know where you know that
 Binds that came in that's how a lot of performance marketers, you know judge things
 Well, it's just a win-win for the brand
 Yeah, you know like the placement and then they don't have to pay you
 And well you didn't drive a sale so you didn't earn it
 Yeah, I'm not gonna watch one of our videos and be like I'm gonna buy a man's gate buzzer right
 Yeah, probably the opposite probably people should have us do ads for their competitors
 And then when the we do that the people I would never buy that
 You know, people do a company that for Pepsi and comes like
 Yeah, I don't know why but the the ball shaving company hits me up like twice a week
 Manscapes. Yeah, no, it was something. No, it's like ball shaver. I mean, it's not I know what manscape is
 But it's literally like the competitor will make you shave your balls calm or something
 Okay, okay, Daniel. Can you pull that up to confirm that is the website?
 Time-sensitive marketing credit. Yeah, I don't want to buy it right now
 Well
 You might you might need it for the weekend
 Change my
 So uh LinkedIn is looking to live events to build the creator economy because they've given up on stories
 Story LinkedIn stories which flop and I think is completely shuttered the
 They're going to live events. So example, they've been building up and I will say there's some decent content on LinkedIn
 If you're a business person you're trying to learn like educational stuff
 But now they're gonna do live events, but you know, anyone that's like the big creators that are doing masterminds
 Making a lot of money from them and including yours truly soon
 the uh
 I'm not going to LinkedIn to give away free content. That's for sure
 Right, so where would you go with it? There would be like best plan my my website
 And driving it with my traffic on my channels
 Everyone look this is the thing. This is borrowed land. You're renting space on any of these channels
 I mean, don't so the best thing you can do is build your own list emails phone numbers
 Contact information and drive them to your own website for content because then you can sell ads on your own site
 And then you own the relationship with the customer now don't get me wrong. We all lean on them. I'm
 Lean on Instagram. I mean, we get a lot of traffic there use them for what they're there for and appreciate it
 But you need to be building your own one-to-one audience
 So that you can build media
 Get it? Yeah, yeah, because it's not easy. I mean, it's not hard for
 One of the platforms just the platform
 Well, Facebook in 2003 when they decided we're not going to let anyone's organic content get seen by anyone anymore
 You know, he businesses went out of business
 But when that like day of 2003 was over like a two-month period suddenly, you know
 People 100% of your followers saw every post you made eventually in their feed
 They would share and like and do all that and then it would grow organically
 And then they decided well five percent we're gonna let five percent of your followers see your content
 And look they on the platform. They wouldn't demonetize. They want to sell ads. It's their right
 but you are in
 In bolden and holding to whatever platform you're on and whenever they you know the C suite there decides to make a change your kind of
 Door do or die. Yeah, you're putting a lot of trust on someone that
 Yeah, yeah, so just always know that's rented land and not own land
 Do you think though that there's some value? Yeah to the visibility of being on a popular platform
 Because I do feel like people are totally usually you use it to the best
 But you need to be building your own owned property
 Yeah, as best you can because you're always renting land
 You know Joe and I were talking about this
 Couple weeks ago trailer park boys. Yeah, they have their own website now swear net
 There's an app to yeah, and an app and I'm so curious to see like if that actually
 Processed over
 They're making as much money with their own platform and app then when they were
 Well, you have to build it. I mean you used to use the platforms to build I mean like you guys are doing
 Yeah, you know companies. Hey use it for what you can and leverage the hell out of it
 But just you need to be building alternative strategies for you know how to have that relationship how to have you know that customer
 Working with you directly, you know because ultimately
 You want that to be
 One to be going down and one to be going up, you know, but it would be
 And I'd be amazing to have our own platform. Don't we don't have to worry about
 pissing off or like we could actually make the content that we want to
 Take you know, Kelly Dodd who was on housewives
 So Rick
 Forget his last name, but he was on Fox news. They've started their own podcast and they're on Patreon
 Yeah, starting certain other things we paid for that very reason now patreon's whole you know probably closer to your own
 It's still you got someone in the middle, but it's more you get more direct and just for that same reason
 They wanted to be able to have direct discussion and say what they want to say. Yeah, without no no filter
 Going to Facebook I got a I got a bone to pick with Facebook Facebook is bad now because of it's a game for
 The videos on there right like people were having proper exposure and then the videos started blowing up
 You'll see videos like 150 million views or something and the Facebook's paying that out
 And it's people just playing the game and the title is always like wait for it. She did what
 And it's like them just prolonging it and I think they were probably starting to get ripped off Facebook and work was like hey
 We can't like what people have this maximum visibility, but anyway. Yeah, this side ran people people play this play the
 algorithm game, you know, but it's bad for content like the content is trash
 Yeah, and they're making like a hundred thousand dollars like all outright understuffs in the
 I don't know well
 Yeah, they tried to say the most watch content was a political stuff trying to come out with like that that puzzle
 We talked about a couple weeks ago. We're like, you know, it's either the puzzle or crappy stuff like that, you know
 It just played they know how to play the algorithm game. It's always like the bad guys are always ahead of the good guys
 I mean like yes
 That's what I'm saying. We every video we do from now on hashtag flatter
 Every single one hashtag flatter hashtag aspiracy. Yeah hashtag. Uh, you know
 Climate change is not real exactly. Whatever
 Yeah, commercial thing that someone who wants is gonna look at vaccines don't work. Yeah, slash funny guys planned him
 Yeah
 Y'all should do I don't know. It might be too soon to do a
 Pandemic parody or something. Maybe it's I think we'd be too late. Honestly. I feel like that was
 I think people are forever. Yeah, maybe
 I just yeah, a lot of people have died and that's not funny, but it's just more of the hood
 But we'll make it more the head. Yes, it's more the hysterical nature of like how
 Certain each side is of their side. Yeah, like there's no agreeing in the middle. There's no
 You're either one or the other one or the other. You're the good or you're bad depending on your party affiliation and it's like
 That's that's the the saddest part of it all you know everything is so radical life
 Okay, I asked you to do it there. We get $20 every time we say radical
 In context that one didn't go. Yeah, we haven't said it enough. We aren't we're really seeding it into the audience. Yeah, okay
 We interco radical is 20% yeah
 Today's podcast brought to you by radical
 Every podcast kind of is sure that we're in the radical studio
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 Radical you're lower back that to radical. This is true
 Really you're home. I have bright buck cheek and you're in her thigh and you're in her thigh as well
 I'm sure it was tonight. I had to put it on there seven times so people see me. I'm making a true impression. Yeah
 Really making impressions. Yeah
 So uh you guys watch you seen the Nissan commercials with the Heisman house. Oh, I fucking love them dude
 I have seen wow. Yeah, they're my shit dude
 So uh when Tim Teemo comes on bro. Oh
 You love it everyone. He is funny
 That's just that yeah right when OJ Simpson comes on Heisman winner OJ Simpson. Yeah, why is he in the Heisman house?
 That's weird. That is weird. There's a murder on the Heisman house. I can't think of one. Yeah for Halloween
 It was the lead pipe in the kitchen with no gloves and OJ
 That's crazy
 So so we were in the airport
 I don't remember which day it was but somebody was running for their flight and they said
 Oh, we got it. We have to do an OJ Simpson in the airport or whatever
 Do you remember the Hertz commercials where he was jumping over stuff? Yes, it means something else now
 Yeah
 If you're the white Bronco when you're running away. Okay, it's a rebrand. Yeah Bronco should do it commercial with him
 The new ones
 They didn't make a white version of the Bronco because of OJ really
 I would bought it. Yeah, but I will say this interesting on the marketing side the new Heisman house commercials are talking about the fact that you can buy Nissan's fully online and e-commerce
 Essentially buying cars
 Which I find interesting how they're not pissing off dealers with that because they rely on dealers to sell their cars
 It's like we're gonna bypass the doers e-commerce right here. Oh shit right there. They're gonna have a live chat that comes up
 And you're like I'll buy the car and say hold on let me talk to my boss
 They gotta say well, let me get you good deal. I'll get you good deal right here. I hear a good deal
 That's what the chatbot says
 Undercoat changing the number like every yeah, yeah, I gotta go. I'm gonna go can you stay on here?
 I'm gonna go talk to my boss and see if I can make that happen
 We're gonna throw in the optional undercoding
 Yeah, that price
 Let me sell to the top of this chat where you gave me this number
 Yeah, that's fine. I screen kept. I know you wanted the super sports wagon
 But I've got a green sedan your name on it
 Yeah, if you think you'd hate it now, where do you drive it? I just hate I feel bad for the infoidable tube managed
 Because Nissan's no longer gonna be you know, they're gonna lose some sales there. Yeah, that's true
 For the sign spinners. Where are they gonna perform?
 It's a it's a there's a digital sign spinner next to the chat button. Okay
 It's a gift. It's a sticker. It's a sticker you touch for impression. He's he's fungable and token-ish
 That's gonna be like a thing in the future right a joke for kids. Yes. I think so
 Don't non-fungible. Yeah, I come up with a better name
 Anyway, damn Gary Vee the
 So Phillips and Spotify
 Teaming up so that when you listen to a playlist you got lights in your house and you can do a music visualization
 Throughout the house. That's hot dude. Okay. I think we need that playing while we do the radcasts in here. Yes, like a light show
 I've always wanted to have a seizure while I'm having a
 Doing a podcast
 People someone's probably had a seizure listening to this podcast right now. Yeah, someone who ever is with the national wildlife
 I'm like, oh god. What oh, so it's like the i team's visualizer, right?
 That thing that like does all like I think well, you know, Phillips makes light. They're like light bulbs
 Yeah, by throughout the house and I guess like it will play the tune to the beat. I like this. Yes
 All short rooms all around America are gonna be
 Can you can you specialize it like what happens if Van Halen's playing and you're like there's too much green
 Can I change it? I want blue
 Uh, yes, okay. I you don't know the answer to that
 That was the product manager
 Just watching answer he was like
 That was not about very convincing lie
 Yeah into my life makes me think about what else you've been told
 Hi, that's fine
 Is the grill months so long for tomorrow?
 Are we still in there? Is that still going on? I've got the torpedoes and the uh the torpedoes is for the ship that we pull a tea that we'll sing
 I was thinking I was thinking napalm
 Sure, we've talked about Fungi sticks napalm we've got blow darts, uh, you know the tranquilizer or ketamine
 Yeah, yeah for Joe actually I was gonna say actually you don't you have about six less than you had
 I earlier today, so
 I uh, I did drink all the ketamine
 I knew there's a reason yeah
 I met a kale yeah, he was staring at a
 He was staring at a visualizer for a long time today. Yeah
 And it actually turned out it was just somebody flashing a flashlight. It's fine. I had fun
 There house I'm not sure what that means because that a bad joke
 That's that was me flushing the ketamine
 Flushing it out of my system. Yeah. Hey, if you guys want there's a rager at the Heisman house later today
 Oh Jay
 What's uh, what's on the horizon for you guys in new
 Skits out there anything. What can we what can we talk about coming out for Joey Joe and Sean?
 Yeah, I think you do I don't have to
 Joe wants to uh, I don't know. I don't I don't find I find out what we're doing when I get there
 And they're like we're doing this today. I'm just like okay. It's usually me dancing around
 wearing a funny suit. I am excited about we we filmed some uh stuff this week for radical some
 Nice parody stuff that you guys put together for us and that's good stuff. Yeah excited
 Bay okay, and then we're gonna say us. I mean all of us that you're on the team now before you tell us
 Actually talk about what it was. What did you what did you think it was based off of listening to what was going on?
 What did you hear what did you hear because you were
 Oh, you saw me run out of the room and trip. That was the first
 I know it was a parody on I thought like it was a parody on like showing results to a client or something
 You know like what was working or what no dude. It was about um visualized
 God so far
 About a Phillips Phillips and Spotify visualizer. Yeah, yeah took it upon ourselves to make an ad for that
 You're welcome. Yeah, just in case Spotify hired us yesterday. Sean was a reason. What do you think about his guess?
 Uh, it was close
 The guest was very close
 But I uh, I looked over and you were you were laughing. I was laughing. Yeah. Yeah. Well Joe had a crazy wig on and then uh sure
 Joey was excited one minute about one chart and then uh the entire room was uh
 Very very unhappy
 So Josh pounding his head at the table. Yeah, I'm like okay, but he does that. Yeah, that's true. Wasn't that unusual
 But I that's a was unusual. We actually like
 Yeah, we asked him to stop
 I I felt like it went to Burning Man where like I there was this experience happened
 And then it left and like nothing retained in my mind. It was just like I think that happened man. Yeah
 At the end of it. I saw some video of it. I'm pretty sure happened. I was like man
 It was hard to go back into the real world after that. Yes, it was is uh
 Do you guys I know you guys are working on a few different things, but I haven't seen like anything totally new
 I know you guys have a couple you guys stuff stuff in the can that haven't we are out of ideas
 We we weren't gonna say it
 But now we've got uh, we've got some different um
 Like we're working on the performances for the
 Booking theaters downtown people right now. We just got done with that so Chris
 You have
 A couple sketches that haven't really yet
 Yeah, I think the opportunities are getting bigger bigger, but yeah, but in terms of entertaining viewership
 I hate when
 Studios, maybe she does do sequels and then based off of what we were seeing basically
 I was like, you know what we should do only the characters that work and not do anything else
 So I think we're about to do bigger business ventures and yeah repeats them the characters that people like
 More regularly
 That makes sense. Yeah, well try nothing new is basically the mission here again out of ideas
 Jump shark. Yeah, you know the word actually that's we're about to do that
 Literally literally a shark like Fonsey. Yeah, I'm just like Fonsey. Uh Joey is the shark. I think you're the boat
 I think pulling me on the yeah
 Yeah, I'm the boat the role you were born to play. Is this a metaphor or?
 No, no, no, no, no, actually he's very strong props the prop budget went down
 If you come to our videos, a seminar on LinkedIn later today, we'll explain it a more thoroughly. We're having a town hall
 It's $5 that's free. Are you paying people to come like a dollar? Yes, they come. We have some paid sponsorships
 Did a negative sponsorship
 Jared from subway. I think he was gonna be there. He told you that
 You had his personal content the jackpot weird the bt. Yeah killer signed up, but I don't he's a flake
 We've that out please Daniel. We go back and bleep that out. Bleep that
 It's gonna be fine
 Well cool stick look out for all the content. We've got some fun stuff coming with these guys on
 Radical social media. We did some fun videos from other clients and hey
 This radical we do it. There's no rules here. That's just right. Just right. Wait
 That's something
 You know where to find us the radcast.com look up Joey Joe and John on TikTok and Instagram and YouTube and everywhere
 You find funny shit. There we go
 Thanks guys
 Thank you. Happy Labor Day. Happy Labor Day. Everybody enjoy your long weekend be safe
 Don't do anything we wouldn't do and definitely do nothing to wildlife because
 We you know we had fun with that we do love wildlife just not on the floor. Yes, right?
 Exactly. See you at the Heisman house. Yeah
 You know where to find me. I'm at Ryan Alfred. We'll see you next time on the radcast
 To listen to full episodes or to contact us visit us on the web at the radcast.com
 Or follow our host at Ryan Alfred on Instagram. Thanks for tuning in