The Universe Is Hiring: Finding Purpose and Taking Action with Anniston Riekstins

 I started asking questions, well, what do I really want to do? And what am I good at? And I started
 unraveling a lot of things. I know a lot of people in their mid 30s, that's where those questions
 really start coming. But for me, it hit me early and it started me on this journey of self-discovery.
 My path was being created out of necessity for myself and I became the student. I was a student
 of myself and it was through this process that led me to understanding a desire to coach and to
 give back because I think that's the natural path where you learn and you apply and then you want
 to turn around and you want to teach it. This is right about now with Ryan Allford,
 a Radcast Network production. We are the number one business show on the planet with over
 one million downloads a month. Taking the BS out of business for over six years in over 400
 episodes. You ready to start snapping necks and caching checks? Well, it starts right about now.
 And what makes it today actionable? That's what we're about. Today's about action. It's about
 purpose. It's about goals, but goals don't matter unless you're making them happen. We all get in
 our head a little too much for myself included. That's why I'm excited for today's guest who's
 actually one of the stars on our podcast network. She is Anderson Rick Steens. Anderson, what's up?
 I am so happy to be here. I've been really excited about this conversation. We all want to get
 hired at certain points. If the universe is hiring, I want to get hired. You got to book the
 universe as hiring. We'll talk about that. I did love the title. I had to get that out. I was like,
 yes, because it was I hear a lot of titles of books where I go, I think I've heard it a thousand
 times. I have not heard that one and it really sunk with me. Bravo. Well, thank you. And I honestly
 cannot take credit for it at all. It was one of those moments where I was like in a meditation
 and it just landed. I saw the book cover. I saw the title. It had the outline. It was just like,
 it was like a present that landed in my brain. I can't take credit. I don't know where it came from,
 but thank you. Bravo. Aniston is one of the co-hosts of the in-powered life podcast on the
 radcast network and also an SVP and a large company. She's a leadership coach. She's kind of
 to do it all. How do you keep it all together, Anderson? I think I've had to get really discerning.
 And I'm sure you can relate to this Ryan because you've got a lot going on too. But you know,
 we all have a plate and when you actually take the time to get really clear about what's on your
 plate and what do you actually want to be there and what is necessary that you realize that a lot
 of the things that you're saying you don't have time for or that you're saying isn't possible
 is just a story and that you can reallocate the space around. And that's what I feel like I've
 gone through this process over the last 15 years of really arranging my plate with just the things
 that really light me up, like spending time with my kids and Rudy and my job. But also the things
 that really fulfill me like writing and podcasting and coaching and you create the time. It's
 amazing what you can do with time when you start to get really discerning and say no to things
 that you know are not for you or that are not really necessary. I have this firm belief that we
 make the time for what we want to make it for. I'm not belittling anyone or judging anyone when
 I say this because I do think you nailed it with the story thing. We create these narratives and
 we convince ourselves like oh, don't have time for that. I can't get to that. But we make time for
 what we want to make time for. And everything else gets kind of bucketed over here. You subconsciously
 start to make that a valid reason why you don't do it. But it doesn't necessarily make it valid.
 Questioning your relationship with time is an important exercise that every single person should do
 because it becomes a scapegoat. And for instance, if there's something that was really, really important to
 you, you would carve out the time. And it might come as a cost of something else when I was writing
 this book. I wrote it between the hours of 4 a.m. and 6 a.m. in the morning because that was the
 only time I knew I was going to have a quiet house. That's when I meant my most creative like in
 that flow. The cost was I was in bed every night at 830. The cost was late night Netflix. It was
 going out for late nights and late dinners. I just couldn't have both. But this was more important
 to me. So it was a choice. You have to sort of compartmentalize these things and compartmentalize
 the steps that it takes to get it done. And this is what I love about the book and about what I'm
 sensing from you. I'm an action guy. We can talk about shit all you want. But let's start doing
 things. I love personal development and coaching. I do. I believe in it, especially high level ones
 like yourself and Rudy that are just high quality. You can get so much out of it and you don't know
 what you don't know. My only trepidation with the industry is just learn, learn, learn, learn, learn,
 learn. I've learned I've got all this stuff. Okay. When are you going to do it? What are you going to
 put it to play? That's a lot of your kind of mantra here, isn't it? A hundred percent. And I was
 one of those people for a really long time to be Frank. I'm a natural born seeker. I love to learn.
 I love to read. I've read thousands of books. I took a speed reading course just so I could read more.
 I'm that kid. I was the nerd who loves school. But a point came where I was learning so much,
 I was consuming so much information, but nothing was really changing in my life. I would read a really
 great personal development book and then I'd be like, oh my god, I feel so great. And then ask
 me two weeks later and I wouldn't be able to tell you anything about that book. And it's because I was
 missing a really important element, which is actually taking something from the book, applying it,
 experiencing it, and not just once, but repetitively, and then being able to create a change in a
 shift in my way of being and showing up and how I think. But I think what happens is just that a lot
 of people will consume because that's comfortable. It doesn't require you to really do anything
 outside of your comfort zone or anything different than what you normally do. And then they miss
 out on the gold. You could take a book, one singular book, and you could apply one singular idea
 from a book and it will change your life forever. But if you don't apply anything, it's kind of
 wasted space. It's just an idea. But ideas don't create change. Ideas don't create change and hope
 is not a strategy. That's right. Two of my favorite sayings. When you write a book, you get these
 impressions over time. You're pulling from themes and things that have helped you that all of
 me did it. What career journeys, some of those things that maybe built that path or that mind map
 for you. I started asking questions. I would say in my early 20s, big questions because I felt
 really lost and I was looking around. I'd found myself working at this amazing advertising agency
 right out of college. It was the dream job. It was what I had worked so long for. I remember one day
 I was sitting there and I was looking around. I saw this guy sitting across from me who had been
 with the agency for like 20 years, sitting in the same cubicle he'd been in for 20 years. And I
 just had this sinking feeling of like, so this is it. This is what I work so hard for. And now this
 is it. Like, it's going to be like every day is kind of the same. I started asking questions.
 Well, what do I really want to do? And what am I good at? And I started unraveling a lot of things.
 I know a lot of people in their mid 30s, that's where those questions really start coming. But for
 me, it hit me early and it started me on this journey of self discovery. My path was being created
 out of necessity for myself and I became the student. I was a student of myself and it was through
 this process that led me to understanding a desire to coach and to give back because I think
 that's the natural path where you learn and you apply and then you want to turn around and you
 want to teach it because I think it's just ingrained in all of us, which is why so many people
 want to be coaches because it's just that natural thing within us. But what I couldn't grapple with
 is I've always been very career minded and I've been successful in business. And yet on the flip side
 at home behind closed doors, I was miss spirituality, married to a coach, we were hosting coaching
 sessions in our home for years, having strangers come in, nobody at my work knew about this.
 It was like I was living a double life is what I felt like. I had all the things that really
 filled me up. I was writing in the mornings and I was meditating and I was having this whole
 experience and then I would button it up and go into the office and sit in the boardroom and be a
 badass executive. And that was kind of my life and that worked until such a time as the desire to
 grow that real authentic part of me started really kicking in. And I wanted to launch into coaching
 and I wanted to be a speaker and I wanted to share all of these things I was learning but that
 fear of what will they say, oh my god, they're going to fire me, they're going to think I'm a crack,
 they're going to think I've gone off the deep end and all of those fears kept me very, very small.
 And so you hit that point where you're like, what am I going to do? And I finally had to make
 the decision and the leap that I was going to have to start showing up and to face that fear.
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 Thankfully, someone came in, well, someone that person being my husband showed me how to do this
 because at the time I was working as a director at a very large company and they had hunted Rudy
 because they needed someone to come in and lead their sales teams. He was taking your break from
 his companies and he was like, fine, okay, I'll go do it. I sat him down and I said, Rudy,
 this is not one of those companies that you can just come in and just say everything that you're
 thinking and bring all of these spiritual ideas into. I mean, it's very corporate. I was like,
 so you might have to just speak thoughtful of what you're saying. And he was like, I have no
 intention of doing that. He's like, I'm going to show up and be me. And if they don't like it,
 like, okay, fine. What do I have to lose? That I'll go somewhere else or I'll do something different.
 And I was petrified for him and for me. Because what would that look like for me? I was his wife.
 To my surprise, when he came in in all of his glory and all of his rudiness, he approached
 these sales teams as he would as a high-performance coach and as a spiritual teacher. And it worked.
 People loved him. The revenue went through the roof. The company was having gains, like,
 it had never seen. And I just sat there with a mouthful of teeth. All these years I've been here.
 I could have been doing all of this. And instead, I've been allowing that fear to stop me. And I know
 I'll never get where I want to go unless I can start being who I want to be. And that means everywhere.
 Not just at home. It means at the office, at the grocery store, as a mom. And that was the big
 turning point for me. When I received the idea for this book to your point, I received it. I was like,
 one of those things. I was like, huh. And I wrote it all down. I was like, that's such an interesting
 concept. I'll think about that later. I don't think I have the time to write a book at this point.
 But it wasn't until I started training on these topics a lot. And I would get people come up to
 me and they would say, is there something else you've really tweaked something within me? I'm
 thinking about a lot of what you're saying. And I want to continue with this work. Do you have a book?
 Do you have something I can take and like work with? And I was like, no, but I could write a book.
 And I already have the whole outline because I got it in a download and like a download one day.
 Long story short, yes, this was the path. And it was certainly a path. And I was the student of
 the path. And I still am a student of this path.
 The empowered life is on our network. Rudy and Aniston show was amazing.
 The moment we got on today and Rudy and I have a lot more contact than you and I. And we started
 talking. I came up in the ad agency business. There's a familiarity with Aniston that's this
 like badass advertising person that I would go to another agency and be like, God,
 she's a badass. I respect the hell out of her. And it was kind of like that mutual
 respect thing because you know how this agency is to agencies when you're an agency agency.
 I was like, I was totally the vibe I got when you got on. You reminded me of New York
 at agency badass. That's the highest compliment I can give you. I didn't know you were on the
 marketing and ad side. That was fascinating. There's a lot of books that get rid of a lot of stuff.
 And it's certainly typically by subject matter experts. There's something super credible and
 interesting when someone has lived and breathed and developed these concepts through their own
 personal development. I think that makes this highly credible because you're almost your biggest
 case study perhaps overcoming some of these things and then putting them into practice. I love that
 and I want to talk about what it is that people can expect from the book. What people can expect
 from the universe is hiring is an opportunity to get really clear. Number one. And I say that
 because I think that a lot of times we don't really create the space or people won't create the
 time and the space to take a beat and to assess who am I and what are my passions and what really
 actually lights me up and what were those dreams that I've just been sitting on because I kind of
 believe there are a figment of my imagination at this point. Like it's never going to happen.
 But for some reason they won't leave you alone. I actually have an exercise and I have an exercise
 in every single one of the chapters because back to what we were talking about earlier Ryan in
 terms of experience every chapter there's something for you to anchor this information and for
 you to do because my goal is that you could literally read one chapter and it could be life
 changing for you if you just do the exercise and actually go through the process of that experience.
 One of the exercises is it's called an authentic self-resume because I've seen thousands of
 resumes in my time and we will pour over our resume and write all the things that we've done in our
 career. But if you ask someone to sit down and now I want you to write a resume about you,
 about who you are authentically and what your passions are, what your unique strengths are,
 what is your unique selling proposition. You bring to the table a gift that you have that maybe
 nobody else does. People have a hard time with this. They have a really hard time with it because
 they don't know. They've been so busy being being somebody else that they're not even aware
 they're being somebody else anymore and so they're so disconnected from who they really are.
 But of course they're going to feel unfulfilled and unhappy and lost. My goal in the beginning of
 the book is really to help bring people back and to who they are at their core and then from there
 give them a roadmap and a step of like how can you start today? Being who you came here to be
 and fulfilling the role that I believe that we all have uniquely one that's been created for us
 that we are meant to fulfill and that we're uniquely being qualified for every single day through
 our experiences. When I hear you say people finding their purpose, some people are confident so
 maybe it's not self-doubt always but is that what it is nine out of ten times? Is it just self-doubt
 or is it an inability to take action that isn't guaranteed to succeed? Those are two very different
 things. They sound similar but they're different. Some people they're just naturally unsure of
 themselves and then some people just don't like the unknown. It's a different kind of fear. To answer
 your question it's definitely both. You hit two of the core obstacles but people have one of the
 things in terms of self-doubt. If you knew for a fact if someone said to you you have a gift
 that nobody else has, nobody else will ever have for the rest of eternity. You have this gift
 and it's a superpower and when you start to utilize it and you start to work on it and perfect it
 and become a master of it, when you share this gift it is going to light you up in a way that nothing
 outside of you can. No amount of money, no amount of things, no amount of relationships but this.
 Number one would you not walk a little straighter like huh I got this gift if you believed that
 like how would you show up to your life? Would you show up being like all meek and mild or would
 you show up and be like hey I got something. What about the podcast? Everything else you guys are
 doing with the empower university? Where's all that? Where can we find it? First of all I just want to
 thank you Ryan and your amazing company. We had been at our podcast a couple of years before we met
 you and the team and you guys have assisted us in terms of supporting our growth with this podcast
 has been extraordinary and what you do is really such a gift to the world and so anyone who's
 listening to this who is a wants to launch a podcast or has a podcast I really hope that you guys
 reach out because it's incredible your service so thank you for that. Thank you. I would say you
 can find me on Instagram, Anna Stimbley or Rick Steens you can find us an empowered life podcast
 and we'll be keeping everyone updated with all the great announcements. The book is available now
 on Amazon on Barnes & Noble iBooks pretty much anywhere you can find your books online and then
 it will be anywhere that books are sold. The universe is hiring discover the role you were born to fill
 Aniston Rick Steens. Aniston has been a pleasure loved having you on. Thank you so much Ryan. This
 has been awesome and I'm just so honored to be here so thank you. Thank you. Ryan is right.com
 that's where you'll find all the highlight clips the links to all of Aniston's stuff. Look I'll get
 you know you want it. You need it. You got to take it. No hammer. You got all the softness but it's
 the truth. She's breaking it to you. We love it. We love having them on the network and we're number
 one for a reason. We got guests like Aniston. Thank you so much for making this number one. We'll
 see you next time. I write about now. This has been right about now with Ryan Alford, a
 radcast network production. Visit Ryan is right.com for full audio and video versions of the show
 or to inquire about sponsorship opportunities. Thanks for listening.