Canadian Army Follows Bud Light Mistake

The Art of the Brand

Listen in to insights from Camille Moore and Phillip Millar on Branding gone Horribly Wrong; Equal to or worse than the Bud Light Gong show. Institutions have lost their ability to question assumptions and think critically, but when the Army, an organization whose mission is to fight wars, loses the plot, the pendulum has swung so far as to potentially jeopardize the nation's security.

2024-05-10 33 min

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