The Art of the Brand

Everyone is fighting for attention online. But what happens when the scroll stops working?In this episode, we talk about why digital-only brands are starting to feel flat, and why real-world moments, billboards, events, activations, and collabs can make a brand feel more legitimate almost instantly.We also discuss AI-written marketing, the return of in-person experiences, beauty events, the Met Gala, Vegas nightlife, phone-free spaces, and why audiences are craving brands that feel more human, intentional, and worth talking about.🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/ 🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.Podcast Chapters00:00 Intro01:02 Why IRL marketing matters again05:59 The return of billboards07:57 AI-written marketing is hurting brands10:32 Protecting your brand voice16:30 The Devil Wears Prada launch strategy23:16 Ulta, Sephora, and beauty events27:48 Phone-free experiences30:08 The Met Gala and tech money39:12 Why fashion collabs work43:16 “Friend of the House” vs. ambassador47:34 John Summit and Rimowa50:59 Why Vegas is struggling57:55 Philz Coffee and brand decisions01:02:41 Cancel culture and brand courage

Chris McMillan has shaped some of the most iconic hair moments in pop culture, but he still sees himself as one thing first: a hairdresser. In this episode, Chris talks about the career, instinct, and obsession behind his work. He created “The Rachel” for Jennifer Aniston and the viral bobs, red carpet looks, and celebrity moments that helped define modern hair. He talks about launching his own product line, why he wanted to simplify an overwhelming category, and how decades behind the chair shaped every detail and decision. Chris believes the best brands are built slowly enough for people to actually trust them.

🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights.

If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei

💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/

🤝 1:1 Brand Strategy Intensives for founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO

📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore

🎙️ Podcast Available On: Spotify | Apple Podcasts | YouTube | Everywhere You Stream

📱 Follow Camille Moore

Instagram: @camillemoore

TikTok: @camille.moore_

LinkedIn: Camille Moore

🌐 Website: camille-moore.com

🎨 Follow The Art of the Brand

Instagram: @theartofthebrand

✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.

Most brands don’t fail because of the consumer. They fail because they lose their identity.In this episode, we break down some of the biggest brand decisions happening right now, from Lululemon’s controversial CEO appointment to Nike’s ongoing identity crisis, and what they reveal about leadership at the highest level.We unpack why great brands fall apart, how companies lose sight of what made them successful, and the difference between building for performance versus signaling for perception. This turns into a broader conversation about leadership, decision-making, and why critical thinking often disappears inside large organizations.We also explore the role of proximity in success, why environment matters more than most people realize, and how founders can think more clearly about growth in a world that’s constantly pulling them in the wrong direction.This is a conversation about brand, leadership, and what it actually takes to build something that lasts.

Most brands today don’t have a product problem. They have a strategy problem.

In this episode, we break down what’s happening behind some of the biggest brand moments right now—from Coachella activations to influencer-led companies—and why so many businesses are confusing visibility with strength.

We get into the difference between fast brands and great brands, why hype can be dangerous if it’s not backed by fundamentals, and how “world-building” has quietly replaced traditional marketing as the way brands win attention.

We also unpack the reality of modern growth: why some companies scale quickly and disappear just as fast, how founders should think about where they spend their money, and what truly matters if you’re trying to build something that lasts.

Along the way, we touch on everything from celebrity brand strategy to founder-led companies, personal brand drift, and why staying relevant today requires a completely different mindset than it did a few years ago.

This is a conversation about what’s working, what’s not, and how to think clearly in a market that’s moving faster than ever.

🏢 Hire My Agency.

Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.

👉 https://thirdeyeinsights.ca/hire-tei

💻 Social Media Masterclass: My foundational training will help you stop guessing and start building content that converts.

👉 https://camille-moore.com/

🤝 1:1 Brand Strategy Intensives

For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.

👉 http://bit.ly/4krhxgO

📬 Subscribe to Branding With Benefits (My Substack)

Free weekly branding insights for people who want blunt strategy, not fluff.

👉 https://substack.com/@camilleemoore

🎙️ Podcast Available On:

Spotify | Apple Podcasts | YouTube | Everywhere You Stream

📱 Follow Camille Moore

Instagram: @camillemoore

TikTok: @camille.moore_

LinkedIn: Camille Moore

🌐 Website: camille-moore.com

🎨 Follow The Art of the Brand

Instagram: @theartofthebrand

✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This audio and my podcast contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the link and channel and embed this video in your website or others as long as a link back to my YouTube Channel or podcast link is provided.

Coachella used to be about music. Now it’s about brands.

In this episode, we unpack what happens when culture gets commercialized. From influencer-heavy crowds to brand activations that feel more like content factories than real experiences, Coachella has become a case study in how attention has overtaken entertainment.

We get into why brands are pouring money into events like this, how influencer-led companies are starting to outperform traditional ones, and why smaller brands often make the mistake of chasing the same playbook without understanding the tradeoffs.

This episode turns into a bigger conversation about world-building—what it actually means, why it works, and how brands like Rhode and 818 are doing it well. At the same time, we challenge the idea that fast growth equals great brands, and talk about what it really takes to build something that lasts.

We also break down Justin Bieber’s Coachella performance as a reflection of personal brand drift, and look at what happens when legacy brands like Vogue try to stay relevant in a completely different cultural landscape.

This episode is really about one thing: what happens when everything becomes content—and what brands need to do differently because of it.

🏢 Hire My Agency.

Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.

👉 https://thirdeyeinsights.ca/hire-tei

💻 Social Media Masterclass: My foundational training will help you stop guessing and start building content that converts.

👉 https://camille-moore.com/

🤝 1:1 Brand Strategy Intensives

For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.

👉 http://bit.ly/4krhxgO

📬 Subscribe to Branding With Benefits (My Substack)

Free weekly branding insights for people who want blunt strategy, not fluff.

👉 https://substack.com/@camilleemoore

🎙️ Podcast Available On:

Spotify | Apple Podcasts | YouTube | Everywhere You Stream

📱 Follow Camille Moore

Instagram: @camillemoore

TikTok: @camille.moore_

LinkedIn: Camille Moore

🌐 Website: camille-moore.com

🎨 Follow The Art of the Brand

Instagram: @theartofthebrand

✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This audio and my podcast contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the link and channel and embed this video in your website or others as long as a link back to my YouTube Channel or podcast link is provided.

Most founders wait until everything is polished before they start talking about their business. Sammy Nusdorf did the opposite.

Long before Meadow Lane opened, he started documenting the process in real time. He shared the decisions, the delays, the mistakes, the product development, and the day-to-day reality of trying to build something from scratch. What came out of that was far bigger than awareness.

He built crazy demand before the doors opened.

In this episode, we talk about what building in public looks like when it is done well. Sammy breaks down why he chose to market the business himself instead of hiring an agency, what made his content connect on TikTok, and how documenting the process helped turn a small grocery concept into one of the most talked-about openings in New York.

We also get into the harder side of visibility. When you build in public, the wins are public, but so are the mistakes. Sammy talks openly about being misunderstood by the media and why controversy, while uncomfortable, can sometimes accelerate a business instead of hurting it.

This is a conversation about attention, authenticity, and what founders need to understand if they want people to care before the product is even finished.

🏢 Hire My Agency.

Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.

👉 https://thirdeyeinsights.ca/hire-tei

💻 Social Media Masterclass: My foundational training will help you stop guessing and start building content that converts.

👉 https://camille-moore.com/

🤝 1:1 Brand Strategy Intensives

For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.

👉 http://bit.ly/4krhxgO

📬 Subscribe to Branding With Benefits (My Substack)

Free weekly branding insights for people who want blunt strategy, not fluff.

👉 https://substack.com/@camilleemoore

🎙️ Podcast Available On:

Spotify | Apple Podcasts | YouTube | Everywhere You Stream

📱 Follow Camille Moore

Instagram: @camillemoore

TikTok: @camille.moore_

LinkedIn: Camille Moore

🌐 Website: camille-moore.com

🎨 Follow The Art of the Brand

Instagram: @theartofthebrand

✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This audio and my podcast contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the link and channel and embed this video in your website or others as long as a link back to my YouTube Channel or podcast link is provided.

In this episode of The Art of the Brand, Camille Moore and Phillip Millar break down one of the most important truths in modern business: nobody wants to buy your product unless you create a reason for them to care.

From Erewhon’s psychological grip on the consumer to Alix Earle’s $1 million beauty launch, Victoria’s Secret’s open casting strategy, and the difference between world-building and lazy marketing, this episode unpacks what makes brands break through in a crowded market.
They also get into AI hype, celebrity-led product launches, founder storytelling, sustainability branding, live experiences, and why demand is not created by having a better product alone. It is created by making people feel like they are part of something.

This is a conversation about consumer psychology, relevance, anticipation, world-building, and what business owners need to understand if they want people to care about what they are selling.

🏢 Hire My Agency.

Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.

👉 https://thirdeyeinsights.ca/hire-tei

💻 Social Media Masterclass: My foundational training will help you stop guessing and start building content that converts.

👉 https://camille-moore.com/

🤝 1:1 Brand Strategy Intensives

For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.

👉 http://bit.ly/4krhxgO

📬 Subscribe to Branding With Benefits (My Substack)

Free weekly branding insights for people who want blunt strategy, not fluff.

👉 https://substack.com/@camilleemoore

🎙️ Podcast Available On:

Spotify | Apple Podcasts | YouTube | Everywhere You Stream

📱 Follow Camille Moore

Instagram: @camillemoore

TikTok: @camille.moore_

LinkedIn: Camille Moore

🌐 Website: camille-moore.com

🎨 Follow The Art of the Brand

Instagram: @theartofthebrand

✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This audio and my podcast contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the link and channel and embed this video in your website or others as long as a link back to my YouTube Channel or podcast link is provided.

00:00 – Introduction
 02:04 – Erewhon and the Psychology of Modern Consumption
 17:26 – AI Hype and What Brands Should Do With It
 19:41 – Alix Earle, Anticipation and Creating Demand
 29:33 – Victoria’s Secret and the Power of World Building
 37:50 – Sustainability, Status and Brand Signaling
 43:55 – Celebrity Titles, Brand Theatre and What Still Works (Bobbi Brown)
 51:10 – Live Experience, Community and the Future of Brand Attention
 55:56 – Easter, Symbolism and Closing Thoughts

Sir John has worked at the highest level of beauty, from Beyoncé’s most iconic creative moments to global campaigns, editorial shoots, brand work, and creative direction inside some of the biggest names in the industry. In this episode of The Art of the Brand, we unpack what has changed.

From the death of monoculture and the decline of red carpet relevance to the rise of influencers, parasocial relationships, founder-led brands, and modern world-building, this is a raw conversation about where beauty, celebrity, and culture are going now. Sir John also shares his journey from MAC to fashion week, from assisting Pat McGrath and Charlotte Tilbury to building a career defined by taste, reinvention, and creative instinct.

This episode is about artistry, evolution, brand perspective, and what it takes to stay relevant when the culture no longer moves as one.

🏢 Hire My Agency.

Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.

👉 https://thirdeyeinsights.ca/hire-tei

💻 Social Media Masterclass: My foundational training will help you stop guessing and start building content that converts.

👉 https://camille-moore.com/

🤝 1:1 Brand Strategy Intensives

For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.

👉 http://bit.ly/4krhxgO

📬 Subscribe to Branding With Benefits (My Substack)

Free weekly branding insights for people who want blunt strategy, not fluff.

👉 https://substack.com/@camilleemoore

🎙️ Podcast Available On:

Spotify | Apple Podcasts | YouTube | Everywhere You Stream

📱 Follow Camille Moore

Instagram: @camillemoore

TikTok: @camille.moore_

LinkedIn: Camille Moore

🌐 Website: camille-moore.com

🎨 Follow The Art of the Brand

Instagram: @theartofthebrand

✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This audio and my podcast contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the link and channel and embed this video in your website or others as long as a link back to my YouTube Channel or podcast link is provided.

Brand loyalty is not as stable as it used to be, and this episode breaks down why.

In this episode of The Art of the Brand, Camille Moore and Phillip Millar unpack the growing pressure brands face as innovation speeds up, products become easier to replicate, and consumers become less loyal than ever before. From Tesla disrupting legacy automakers to dupe culture in beauty, this is a conversation about what happens when product advantage moves faster than trust.

They also get into Alix Earle’s skincare launch, anticipation marketing, social media addiction lawsuits, Target’s billion-dollar investment in retail experience, the FIFA World Cup song backlash, and Aerie’s Pamela Anderson anti-AI campaign.

This is a conversation about brand relevance, attention, cultural positioning, and what business owners need to understand if they want to stay competitive now.

🏢 Hire My Agency.

Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.

👉 https://thirdeyeinsights.ca/hire-tei

💻 Social Media Masterclass: My foundational training will help you stop guessing and start building content that converts.

👉 https://camille-moore.com/

🤝 1:1 Brand Strategy Intensives

For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.

👉 http://bit.ly/4krhxgO

📬 Subscribe to Branding With Benefits (My Substack)

Free weekly branding insights for people who want blunt strategy, not fluff.

👉 https://substack.com/@camilleemoore

🎙️ Podcast Available On:

Spotify | Apple Podcasts | YouTube | Everywhere You Stream

📱 Follow Camille Moore

Instagram: @camillemoore

TikTok: @camille.moore_

LinkedIn: Camille Moore

🌐 Website: camille-moore.com

🎨 Follow The Art of the Brand

Instagram: @theartofthebrand

✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This audio and my podcast contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the link and channel and embed this video in your website or others as long as a link back to my YouTube Channel or podcast link is provided.

World-building isn’t optional anymore, it’s the difference between brands that grow and brands that get left behind.

World-building isn’t optional anymore, it’s the difference between brands that grow and brands that get left behind.In this episode of The Art of the Brand, Camille and Phillip break down what world-building actually looks like in practice, from restaurant experiences and Nike’s campus to Sephora activations and Zara’s latest strategy moves.

They unpack why most brands are still thinking too small, where companies are misallocating resources, and how smaller brands can outperform massive corporations by moving faster and thinking more creatively. The conversation also dives into real-time case studies, including Nike’s internal culture vs external experience gap, Sephora’s evolving customer base, and the risks of losing brand identity under pressure.

The episode closes with a powerful mindset shift on content creation, why most people avoid it, and the one reframing that can change how you show up instantly.

🏢 Hire My Agency.

Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.

👉 https://thirdeyeinsights.ca/hire-tei

💻 Social Media Masterclass: My foundational training will help you stop guessing and start building content that converts.

👉 https://camille-moore.com/

🤝 1:1 Brand Strategy Intensives

For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.

👉 http://bit.ly/4krhxgO

📬 Subscribe to Branding With Benefits (My Substack)

Free weekly branding insights for people who want blunt strategy, not fluff.

👉 https://substack.com/@camilleemoore

🎙️ Podcast Available On:

Spotify | Apple Podcasts | YouTube | Everywhere You Stream

📱 Follow Camille Moore

Instagram: @camillemoore

TikTok: @camille.moore_

LinkedIn: Camille Moore

🌐 Website: camille-moore.com

🎨 Follow The Art of the Brand

Instagram: @theartofthebrand

✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This audio and my podcast contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the link and channel and embed this video in your website or others as long as a link back to my YouTube Channel or podcast link is provided.

Cymbiotika didn’t start as a business; it started as a mission.

In this episode of The Art of the Brand, the co-founder and COO of Cymbiotika breaks down how they built one of the fastest-growing wellness brands by focusing on transparency, technology, and community.
From identifying a massive gap in the supplement industry to creating a product people actually feel, this conversation dives into what it really takes to scale a brand today. We talk about product innovation, form factor, influencer strategy, experiential marketing, and why most founders spread themselves too thin too early.

If you’re building a brand, or thinking about it, this is a masterclass in doing it with purpose, clarity, and long-term thinking.

🏢 Hire My Agency.

Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.

👉 https://thirdeyeinsights.ca/hire-tei

💻 Social Media Masterclass: My foundational training will help you stop guessing and start building content that converts.

👉 https://camille-moore.com/

🤝 1:1 Brand Strategy Intensives

For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.

👉 http://bit.ly/4krhxgO

📬 Subscribe to Branding With Benefits (My Substack)

Free weekly branding insights for people who want blunt strategy, not fluff.

👉 https://substack.com/@camilleemoore

🎙️ Podcast Available On:

Spotify | Apple Podcasts | YouTube | Everywhere You Stream

📱 Follow Camille Moore

Instagram: @camillemoore

TikTok: @camille.moore_

LinkedIn: Camille Moore

🌐 Website: camille-moore.com

🎨 Follow The Art of the Brand

Instagram: @theartofthebrand

✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This audio and my podcast contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the link and channel and embed this video in your website or others as long as a link back to my YouTube Channel or podcast link is provided.

The Oscars don’t feel the same, and that’s not just nostalgia. In this episode, Camille and Phillip break down the collapse of monoculture, why Hollywood is losing relevance, and what that means for brands trying to stay visible.

From Revolve’s event strategy to Tesla’s diner experience and the rise of TikTok Shop, this episode unpacks why campaigns are no longer enough, and why brands need to think like media companies. They also explore why most launches fail, how world-building actually works, and what founders need to understand to win in today’s attention economy.

🏢 Hire My Agency.

Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.

👉 https://thirdeyeinsights.ca/hire-tei

💻 Social Media Masterclass: My foundational training will help you stop guessing and start building content that converts.

👉 https://camille-moore.com/

🤝 1:1 Brand Strategy Intensives

For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.

👉 http://bit.ly/4krhxgO

📬 Subscribe to Branding With Benefits (My Substack)

Free weekly branding insights for people who want blunt strategy, not fluff.

👉 https://substack.com/@camilleemoore

🎙️ Podcast Available On:

Spotify | Apple Podcasts | YouTube | Everywhere You Stream

📱 Follow Camille Moore

Instagram: @camillemoore

TikTok: @camille.moore_

LinkedIn: Camille Moore

🌐 Website: camille-moore.com

🎨 Follow The Art of the Brand

Instagram: @theartofthebrand

✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This audio and my podcast contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the link and channel and embed this video in your website or others as long as a link back to my YouTube Channel or podcast link is provided.

Last week in New York, Camille and Phillip sat down with Sammy Dorf, founder of the viral Tribeca grocery store Meadow Lane. The conversation unpacked what “building in public” really means — and why showing the messy process of building a business can create far more attention than traditional marketing ever could.

From gourmet grocery economics and pricing myths to Expo West trends, food industry power dynamics, and the new era of social-first product launches, this episode explores how smaller brands can compete with giant corporations by leveraging authenticity, community, and creative storytelling.

🏢 Hire My Agency.

Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.

👉 https://thirdeyeinsights.ca/hire-tei

💻 Social Media Masterclass: My foundational training will help you stop guessing and start building content that converts.

👉 https://camille-moore.com/

🤝 1:1 Brand Strategy Intensives

For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.

👉 http://bit.ly/4krhxgO

📬 Subscribe to Branding With Benefits (My Substack)

Free weekly branding insights for people who want blunt strategy, not fluff.

👉 https://substack.com/@camilleemoore

🎙️ Podcast Available On:

Spotify | Apple Podcasts | YouTube | Everywhere You Stream

📱 Follow Camille Moore

Instagram: @camillemoore

TikTok: @camille.moore_

LinkedIn: Camille Moore

🌐 Website: camille-moore.com

🎨 Follow The Art of the Brand

Instagram: @theartofthebrand

✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This audio and my podcast contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the link and channel and embed this video in your website or others as long as a link back to my YouTube Channel or podcast link is provided.

Molly Sims has lived almost every chapter of the entertainment industry — supermodel, actress, producer, podcast host, and now founder of YSE Beauty. In this episode of The Art of the Brand, Molly shares the real story behind launching her skincare company, including the $2.5 million she invested of her own money to make it happen.

We talk about why celebrity beauty brands often fail, how building community matters more than hype, and why founders must trust their instincts even when the industry doubts them. Molly also breaks down her “It Girl” philosophy, the mindset required to build a brand from scratch, and the lessons she learned navigating Hollywood, entrepreneurship, and personal brand building.

🏢 Hire My Agency.

Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.

👉 https://thirdeyeinsights.ca/hire-tei

💻 Social Media Masterclass: My foundational training will help you stop guessing and start building content that converts.

👉 https://camille-moore.com/

🤝 1:1 Brand Strategy Intensives

For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.

👉 http://bit.ly/4krhxgO

📬 Subscribe to Branding With Benefits (My Substack)

Free weekly branding insights for people who want blunt strategy, not fluff.

👉 https://substack.com/@camilleemoore

🎙️ Podcast Available On:

Spotify | Apple Podcasts | YouTube | Everywhere You Stream

📱 Follow Camille Moore

Instagram: @camillemoore

TikTok: @camille.moore_

LinkedIn: Camille Moore

🌐 Website: camille-moore.com

🎨 Follow The Art of the Brand

Instagram: @theartofthebrand

✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This audio and my podcast contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the link and channel and embed this video in your website or others as long as a link back to my YouTube Channel or podcast link is provided.

Luxury brands are leaning into “authenticity” tech—but the real play is control. In this episode, Camille and Phillip break down LVMH’s blockchain push and what it could mean for resale, verification, and customer blacklisting.

They also unpack why Camp Snap cameras are taking over sets, how brands like Medicube engineered celebrity seeding into an affiliate reaction machine, and why Ikea fumbled a once-in-a-year viral moment. The episode closes with Kim Kardashian’s Walmart energy drink strategy, the rise of social-first conglomerates like The Grede’s, and why brands are turning TV moments into product engines.

🏢 Hire My Agency.

Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.

👉 https://thirdeyeinsights.ca/hire-tei

💻 Social Media Masterclass: My foundational training will help you stop guessing and start building content that converts.

👉 https://camille-moore.com/

🤝 1:1 Brand Strategy Intensives

For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.

👉 http://bit.ly/4krhxgO

📬 Subscribe to Branding With Benefits (My Substack)

Free weekly branding insights for people who want blunt strategy, not fluff.

👉 https://substack.com/@camilleemoore

🎙️ Podcast Available On:

Spotify | Apple Podcasts | YouTube | Everywhere You Stream

📱 Follow Camille Moore

Instagram: @camillemoore

TikTok: @camille.moore_

LinkedIn: Camille Moore

🌐 Website: camille-moore.com

🎨 Follow The Art of the Brand

Instagram: @theartofthebrand

✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This audio and my podcast contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the link and channel and embed this video in your website or others as long as a link back to my YouTube Channel or podcast link is provided.

What actually kills a brand isn’t one bad decision — it’s a thousand small ones. In this episode, Camille and Phillip unpack the leadership lessons behind Bulgari’s long-term discipline, Aritzia’s acquisition of Fred Segal, Ray-Ban’s creative director strategy, and why celebrity collaborations often dilute brand equity.

They break down the four brand pillars that protect long-term value, the danger of chasing applause, and why nostalgia, restraint, and clarity are becoming competitive advantages. From Reformation’s smart cultural alignment to Cardi B’s authentic brand extension, this episode is a masterclass in brand discipline, taste, and saying no.

🏢 Hire My Agency.

Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.

👉 https://thirdeyeinsights.ca/hire-tei

💻 Social Media Masterclass: My foundational training will help you stop guessing and start building content that converts.

👉 https://camille-moore.com/

🤝 1:1 Brand Strategy Intensives

For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.

👉 http://bit.ly/4krhxgO

📬 Subscribe to Branding With Benefits (My Substack)

Free weekly branding insights for people who want blunt strategy, not fluff.

👉 https://substack.com/@camilleemoore

🎙️ Podcast Available On:

Spotify | Apple Podcasts | YouTube | Everywhere You Stream

📱 Follow Camille Moore

Instagram: @camillemoore

TikTok: @camille.moore_

LinkedIn: Camille Moore

🌐 Website: camille-moore.com

🎨 Follow The Art of the Brand

Instagram: @theartofthebrand

✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This audio and my podcast contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the link and channel and embed this video in your website or others as long as a link back to my YouTube Channel or podcast link is provided.

People hated her pricing, attacked her brand, and tried to tear it down-- little did they know they were helping build the #1 beauty brand in Colombia.

In this episode, Camille sits down with Isabella Chams, founder of Belah Beauty, the leading beauty brand in Colombia.

Together, they unpack the unintended benefits of backlash and controversy, and how relentless standards turned a two-year-old Colombian beauty brand into a cultural obsession. They break down why Isabella refused to be “just an influencer,” how world-building and community replaced traditional marketing, why controversy can accelerate trust instead of destroy it, and what most founders get wrong about pricing, launches, and public opinion.

This episode is a masterclass in building a meaningful brand that breaks through.

🏢 Hire My Agency.

Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.

👉 https://thirdeyeinsights.ca/hire-tei

💻 Social Media Masterclass: My foundational training will help you stop guessing and start building content that converts.

👉 https://camille-moore.com/

🤝 1:1 Brand Strategy Intensives

For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.

👉 http://bit.ly/4krhxgO

📬 Subscribe to Branding With Benefits (My Substack)

Free weekly branding insights for people who want blunt strategy, not fluff.

👉 https://substack.com/@camilleemoore

🎙️ Podcast Available On:

Spotify | Apple Podcasts | YouTube | Everywhere You Stream

📱 Follow Camille Moore

Instagram: @camillemoore

TikTok: @camille.moore_

LinkedIn: Camille Moore

🌐 Website: camille-moore.com

🎨 Follow The Art of the Brand

Instagram: @theartofthebrand

✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This audio and my podcast contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the link and channel and embed this video in your website or others as long as a link back to my YouTube Channel or podcast link is provided.

Super Bowl weekend revealed something most brands still don’t understand: digital-only marketing is a trap. In this episode, Camille and Phillip unpack why real-world activations outperform perfectly measurable campaigns, how CMOs get stuck chasing short-term KPIs, and why Instagram has quietly become the center of cultural decision-making.

From Lululemon’s Olympic misstep and Ralph Lauren’s precision to Abercrombie’s comeback and rivalry-driven advertising, this is a candid breakdown of what actually builds long-term brand equity in 2026.

🏢 Hire My Agency.

Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.

👉 https://thirdeyeinsights.ca/hire-tei

💻 Social Media Masterclass: My foundational training will help you stop guessing and start building content that converts.

👉 https://camille-moore.com/

🤝 1:1 Brand Strategy Intensives

For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.

👉 http://bit.ly/4krhxgO

📬 Subscribe to Branding With Benefits (My Substack)

Free weekly branding insights for people who want blunt strategy, not fluff.

👉 https://substack.com/@camilleemoore

🎙️ Podcast Available On:

Spotify | Apple Podcasts | YouTube | Everywhere You Stream

📱 Follow Camille Moore

Instagram: @camillemoore

TikTok: @camille.moore_

LinkedIn: Camille Moore

🌐 Website: camille-moore.com

🎨 Follow The Art of the Brand

Instagram: @theartofthebrand

✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This audio and my podcast contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the link and channel and embed this video in your website or others as long as a link back to my YouTube Channel or podcast link is provided.

From beauty backlash to Super Bowl campaigns, this episode breaks down how brands are navigating outrage, algorithms, and attention in real time.

Camille and Phillip unpack the controversy around Huda Beauty, Sydney Sweeney’s guerrilla-style launch, Nike x Skims’ algorithm-native storytelling, and why shows like Heated Rivalry are built for social-first consumption. They explore Kendall Jenner’s Fanatics campaign, the return of iconic brand characters like Pepsi’s polar bear, whether “X” should’ve stayed Twitter, and what this year’s Super Bowl ads reveal about where marketing is headed.

A candid conversation about culture, risk, and why modern branding is less about control, and more about understanding how people actually consume content now.

🏢 Hire My Agency.

Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.

👉 https://thirdeyeinsights.ca/hire-tei

💻 Social Media Masterclass: My foundational training will help you stop guessing and start building content that converts.

👉 https://camille-moore.com/

🤝 1:1 Brand Strategy Intensives

For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.

👉 http://bit.ly/4krhxgO

📬 Subscribe to Branding With Benefits (My Substack)

Free weekly branding insights for people who want blunt strategy, not fluff.

👉 https://substack.com/@camilleemoore

🎙️ Podcast Available On:

Spotify | Apple Podcasts | YouTube | Everywhere You Stream

📱 Follow Camille Moore

Instagram: @camillemoore

TikTok: @camille.moore_

LinkedIn: Camille Moore

🌐 Website: camille-moore.com

🎨 Follow The Art of the Brand

Instagram: @theartofthebrand

✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This audio and my podcast contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the link and channel and embed this video in your website or others as long as a link back to my YouTube Channel or podcast link is provided.

World-building is everywhere, but most brands still don’t understand what it actually means. In this episode, Camille and Phillip unpack why branding can’t be reduced to checklists, platforms, or AI-generated output.

From speaking at Harvard Business School to breaking down why Substack, YouTube, and creator-led media are signals, not strategies, they explore how context, creativity, and point of view are becoming the real competitive advantage.

The conversation spans brand patriotism, AI fatigue, binary thinking in business, and why the brands that win in 2026 will be the ones that understand how to build worlds people want to belong to, not just content people scroll past.

🏢 Hire My Agency.

Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.

👉 https://thirdeyeinsights.ca/hire-tei

💻 Social Media Masterclass: My foundational training will help you stop guessing and start building content that converts.

👉 https://camille-moore.com/

🤝 1:1 Brand Strategy Intensives

For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.

👉 http://bit.ly/4krhxgO

📬 Subscribe to Branding With Benefits (My Substack)

Free weekly branding insights for people who want blunt strategy, not fluff.

👉 https://substack.com/@camilleemoore

🎙️ Podcast Available On:

Spotify | Apple Podcasts | YouTube | Everywhere You Stream

📱 Follow Camille Moore

Instagram: @camillemoore

TikTok: @camille.moore_

LinkedIn: Camille Moore

🌐 Website: camille-moore.com

🎨 Follow The Art of the Brand

Instagram: @theartofthebrand

✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This audio and my podcast contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the link and channel and embed this video in your website or others as long as a link back to my YouTube Channel or podcast link is provided.

Celebrity brands are everywhere, but most of them are quietly failing. In this episode, Camille and Phillip unpack why influencer-led beauty and fashion brands struggle to scale, how fake luxury is eroding trust, and why Hollywood has shifted from making movies to manufacturing products.

From Alo’s controversial bag strategy to Makeup by Mario’s valuation ceiling, the collapse of department stores, AI reshaping commerce, and why brands like Saks didn’t actually “fail”, they were flipped, this is a candid breakdown of what still works, what doesn’t, and why authenticity and real strategy matter more than hype.

🏢 Hire My Agency.

Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.

👉 https://thirdeyeinsights.ca/hire-tei

💻 Social Media Masterclass: My foundational training will help you stop guessing and start building content that converts.

👉 https://camille-moore.com/

🤝 1:1 Brand Strategy Intensives

For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.

👉 http://bit.ly/4krhxgO

📬 Subscribe to Branding With Benefits (My Substack)

Free weekly branding insights for people who want blunt strategy, not fluff.

👉 https://substack.com/@camilleemoore

🎙️ Podcast Available On:

Spotify | Apple Podcasts | YouTube | Everywhere You Stream

📱 Follow Camille Moore

Instagram: @camillemoore

TikTok: @camille.moore_

LinkedIn: Camille Moore

🌐 Website: camille-moore.com

🎨 Follow The Art of the Brand

Instagram: @theartofthebrand

✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This audio and my podcast contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the link and channel and embed this video in your website or others as long as a link back to my YouTube Channel or podcast link is provided.

From the Golden Globes to AI-generated campaigns, this episode breaks down why brands are struggling to stay relevant in a culture-first world.

Camille and Phillip unpack what award shows, Alo’s HQ, influencer entitlement, celebrity beauty brands, and AI creativity all reveal about modern branding. They explore why “well-done but unmemorable” has become the industry’s biggest problem, how shortcuts are eroding trust, and what still works when attention is fragmented and audiences are skeptical.

A candid conversation about strategy, storytelling, and why relevance now requires more than visibility.

🏢 Hire My Agency.

Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.

👉 https://thirdeyeinsights.ca/hire-tei

💻 Social Media Masterclass: My foundational training will help you stop guessing and start building content that converts.

👉 https://camille-moore.com/

🤝 1:1 Brand Strategy Intensives

For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.

👉 http://bit.ly/4krhxgO

📬 Subscribe to Branding With Benefits (My Substack)

Free weekly branding insights for people who want blunt strategy, not fluff.

👉 https://substack.com/@camilleemoore

🎙️ Podcast Available On:

Spotify | Apple Podcasts | YouTube | Everywhere You Stream

📱 Follow Camille Moore

Instagram: @camillemoore

TikTok: @camille.moore_

LinkedIn: Camille Moore

🌐 Website: camille-moore.com

🎨 Follow The Art of the Brand

Instagram: @theartofthebrand

✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This audio and my podcast contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the link and channel and embed this video in your website or others as long as a link back to my YouTube Channel or podcast link is provided.

People hated her pricing, attacked her brand, and tried to tear it down-- little did they know they were helping build the #1 beauty brand in Colombia.

In this episode, Camille sits down with Isabella Chams, founder of Belah Beauty, the leading beauty brand in Colombia. Together, they unpack the unintended benefits of backlash and controversy, and how relentless standards turned a two-year-old Colombian beauty brand into a cultural obsession. They break down why Isabella refused to be “just an influencer,” how world-building and community replaced traditional marketing, why controversy can accelerate trust instead of destroy it, and what most founders get wrong about pricing, launches, and public opinion.

This episode is a masterclass in building a meaningful brand that breaks through.

🏢 Hire My Agency.

Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.

👉 https://thirdeyeinsights.ca/hire-tei

💻 Social Media Masterclass: My foundational training will help you stop guessing and start building content that converts.

👉 https://camille-moore.com/

🤝 1:1 Brand Strategy Intensives

For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.

👉 http://bit.ly/4krhxgO

📬 Subscribe to Branding With Benefits (My Substack)

Free weekly branding insights for people who want blunt strategy, not fluff.

👉 https://substack.com/@camilleemoore

🎙️ Podcast Available On:

Spotify | Apple Podcasts | YouTube | Everywhere You Stream

📱 Follow Camille Moore

Instagram: @camillemoore

TikTok: @camille.moore_

LinkedIn: Camille Moore

🌐 Website: camille-moore.com

🎨 Follow The Art of the Brand

Instagram: @theartofthebrand

✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This audio and my podcast contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the link and channel and embed this video in your website or others as long as a link back to my YouTube Channel or podcast link is provided.

In this episode, Camille and Phillip unpack the shifts shaping branding in 2026: the collision of influencers and ownership, AI’s growing impact on creativity and speed, why luxury and fashion brands are pushing back on influencer entitlement, and how “well-done but unmemorable” has become the industry’s biggest problem. They break down creator power, parasocial relationships, monoculture’s collapse, viral moments without velocity, and why strategy, not trends, will separate the brands that win from the ones that disappear. This is a candid, high-level conversation about attention, authority, and what it actually takes to build something that lasts this year

This week, we break down the brand and media power shift that’s happening in real time — and why legacy players are losing ground fast.

We unpack why Lululemon feels increasingly irrelevant, how TikTok Shop is now outperforming Sephora and Ulta combined, and why creators with equity (not ad deals) are becoming the most powerful distribution channel in the market. We also dive into the collapse of traditional TV as Instagram launches on smart TVs, YouTube takes over the Oscars, and Netflix moves into podcast-driven sports culture.

Plus: heritage branding’s unexpected comeback, why gorp-core is becoming luxury, what brands can learn from Trump’s media strategy (whether you like it or not), and why rewarding your core audience matters more than chasing mass appeal.

If you’re a founder, brand builder, or operator trying to understand where attention, influence, and revenue are actually moving — this episode is required listening.

This week on Art of the Brand, Camille and Phillip unpack why traditional authority in branding is collapsing — from Pantone’s fading relevance to corporations losing control of culture in the age of AI. They explore how trends now emerge from crowds instead of experts, why brands like Lululemon lose identity as they scale, and how nostalgia, heritage, and emotional storytelling are outperforming innovation. The episode also breaks down AI’s growing role in commerce, the rise of fake content and outrage cycles, and what Christmas advertising still teaches us about meaning, memory, and human connection. This is a candid conversation about why brands that chase growth, safety, or automation without soul inevitably lose relevance — and what it now takes to earn trust in a hyper-accelerated world.

This week on Art of the Brand, Camille and Phillip unpack one of the biggest shifts happening across luxury, culture, and marketing. From A$AP Rocky becoming Chanel’s newest ambassador to Kim Kardashian reinventing live shopping, they break down why legacy brands are scrambling to stay relevant. They dive into the rise of parasocial relationships, Diet Coke’s genius “fridge cigarette” micro-script, the ethics of “Pick Your Baby” advertising, Justin Bieber’s attempted brand comeback, and the collapse of major advertising agencies in the age of AI. It’s a sharp, modern look at what it now takes to capture attention — and why risk, clarity, and creativity matter more than ever.

This week, we break down the Korean anti-aging experience everyone in beauty needs to understand — from the treatments we did, to what they cost, to why Korea is still a decade ahead of North America. We get into the real differences in technology, clinical efficiency, cultural attitudes toward skincare, and why K-Beauty’s functional approach completely outperforms the spa-ified North American model.We unpack the full treatment stack: salmon DNA injections (Rejuran/Healer), density tightening, collagen boosters, skin Botox, redness reduction, toning lasers, and more — including what actually works, what hurts, and what lasts for a full year. We also talk male skincare, founder takeaways, and why studying the Korean market is becoming mandatory for anyone in beauty.If you care about anti-aging, longevity, or building beauty brands that stay ahead of trends, this episode is your roadmap.

This week on Art of the Brand, Camille and Phillip return from Colombia with a masterclass in world-building, culture, and how unforgettable brands are actually built. From sitting beside Dua Lipa in a Bogotá speakeasy to experiencing Andrés Carne de Res — one of the most extraordinary brand worlds on the planet — they break down how atmosphere, detail, and emotional truth shape customer loyalty more than any marketing tactic ever could. They unpack Bella Beauty’s explosive rise, why the brand’s controversy made it stronger, how AI shopping will rewrite retail, why influencer fatigue is real, and why big brands like Sephora and Skims are heading

This week on Art of the Brand, Camille and Phillip return from Japan and Korea with a masterclass in what real branding looks like outside the West. From Bulgari’s flawless hotel experience and Muji’s “no-brand” philosophy to Gentle Monster’s art-driven retail universe, they break down why some cultures still obsess over detail, craft, and discipline — and why that obsession builds brands that last. They unpack the collapse of merit in Western institutions, the danger of licensing over commitment, why On Cloud x Loewe collaborations feel hollow, and how luxury tech and wellness aesthetics are rapidly evolving. Most importantly, they reveal the truth every founder needs to hear: excellence is a choice, attention is earned, and brand power comes from doing the hard things well — consistently, deliberately, and without shortcuts.

This week on Art of the Brand, Camille and Phillip break down one of the most chaotic weeks in beauty, culture, and influence. From Fenty’s decline and the outrage aimed at Camille’s viral case study, to Timothée Chalamet’s unhinged-but-brilliant Marti Supreme marketing leak, they unpack why brands lose relevance — and why honesty is now controversial. They dive into The Row’s breakup with its biggest evangelist, the shock arrival of Olive Young in America, Meadow Lane’s guerrilla rise in Tribeca, and the seismic shift of influencers becoming full-time employees inside billion-dollar companies. This episode is a masterclass in modern brand psychology: what creates momentum, what kills it, and what brave founders must do next to stay relevant in a world addicted to outrage.

This week on Art of the Brand, Camille and Phillip return from Japan and Korea with a masterclass in what real branding looks like outside the West. From Bulgari’s flawless hotel experience and Muji’s “no-brand” philosophy to Gentle Monster’s art-driven retail universe, they break down why some cultures still obsess over detail, craft, and discipline — and why that obsession builds brands that last. They unpack the collapse of merit in Western institutions, the danger of licensing over commitment, why On Cloud x Loewe collaborations feel hollow, and how luxury tech and wellness aesthetics are rapidly evolving. Most importantly, they reveal the truth every founder needs to hear: excellence is a choice, attention is earned, and brand power comes from doing the hard things well — consistently, deliberately, and without shortcuts.

Empathy used to be a brand’s greatest strength, now it’s becoming its biggest weakness. From Lululemon’s confused NFL partnership to Victoria’s Secret’s failed comeback, this episode unpacks how good intentions and “inclusive” branding have created a new kind of brand crisis. Camille and Philip break down suicidal empathy, the rise of ghost brands, and why the line between authenticity and performance has never been thinner.💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/ 👥 Monthly Brand CohortMonthly, I launch small group learning where I work with you over 6 weeks to develop your brand and approach to socials. Great for small business owners and people wanting to launch a personal brand. 👉 https://camille-moore.com/links/ 🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/ 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.Chapters00:00 — Cold open & Jays post-mortem (who lost vs. who won) 02:19 — Baseball-to-branding: execution errors and brand self-defeat 04:55 — World Series ads in Canada: why the work felt mid 05:56 — When RFP checklists beat merit (and what that does to creative) 06:23 — Housekeeping: Japan/Korea trip, book update, planner, new iPhones 08:04 — Apple’s messaging miss: massive camera leap, weak pitch to creators 09:44 — Smart camera use cases: dual-side filming, auto-framing, on-the-go news 10:58 — Color psychology: the “orange era” effect 11:39 — Olivia Colman/Burberry, haters, and useful backlash 14:20 — Taylor Swift detour & paywalled dance dare 15:14 — Main topic kickoff: Is Snapchat worth it in 2025? 16:37 — Arbitrage 101: where attention is cheap vs. expensive 19:14 — CPM reality check: YouTube vs. Snapchat vs. TikTok 20:51 — Discover’s clickbait problem vs. “go where the eyeballs are” 23:33 — Strategy = resource allocation: when not to be everywhere 26:08 — Who should test Snapchat (and why NA adoption still lags) 27:57 — Teams, scale, and the GaryVee caveat for small operators 33:00 — Empathy vs. execution: the “suicidal empathy” trap for brands 36:33 — Performative vs. authentic values (land acknowledgements, etc.) 43:15 — Lululemon × NFL: swag drop, missed innovation, target confusion 48:18 — Ghost brands explained (Sears, Kodak, Playboy) + political analogy 54:29 — Vogue’s “boyfriends aren’t cool”: privacy, performance, and founders 1:03:08 — Power without validation: what to share (and what not to) 1:04:25 — Gender-gap politics, moderation via dialogue, tribal echo chambers 1:06:39 — Unrealistic partner filters & the digital distortion effect 1:08:16 — Wrap-up and what’s next

This week on Art of the Brand, Camille and Phillip break down the most interesting brand moments of the week—from Burberry’s stunning return to form to Skims’ controversial viral drops. They unpack why Kim Kardashian’s strategy works (but might backfire), how Burberry’s content pillars are a masterclass in heritage branding, and why Gap and Montcler are winning by making ads that don’t feel like ads.

They also dive into Hailey Bieber’s post-acquisition slump, MrBeast’s $100M lawsuit, and Justin Bieber’s streaming warehouse experiment. From baseball sponsorship fails to the psychology of taking creative risks, this episode is a reminder that in 2025, playing it safe is the most dangerous move a brand can make.

⏱️ Chapters

00:00 – The Louvre Heist Ad: Risk vs. Reward.

04:45 – The 15-Minute Window of Fame

08:00 – Founder Fear & The Paralysis of Perfection

10:30 – Authenticity Beats Polish

13:00 – Martha Stewart, Disagreeability & The Myth of Likability

15:00 – The Dark Side of Excellence

17:00 – Finding Your Edge

22:00 – Skims’ Viral Formula

26:00 – The Power (and Cost) of Shock Marketing.

29:00 – Relevance vs. Resonance.

33:00 – Burberry’s Comeback

35:00 – Heritage, Politeness & Storytelling

How Burberry rebuilt desire by owning its British identity unapologetically.

38:00 – Content Pillars Done Right

40:00 – The Ads That Don’t Feel Like Ads.

44:00 – Risk, Relatability & the End of Safe Marketing

46:00 – The Movement Agency

How fashion’s runway coaches are now teaching founders to look natural on camera.

48:00 – The New Standard: Video Mastery

53:00 – Ego vs. Effectiveness.

57:00 – The Road to Rhode’s Decline

01:02:00 – MrBeast’s $100 Million Mistake

01:08:00 – The Rise of Equity-Based Influencer Deals

01:12:00 – Justin Bieber’s Streaming Warehouse

01:18:00 – Baseball, Branding & The Hidden Opportunity

01:31:00 – TD’s Branding Fail on the Blue Jays Jersey

01:36:00 – The Best & Worst Baseball Logos

01:42:00 – When Virtue Signaling Destroys Loyalty

01:47:00 – Shohei Ohtani & The Power of Global Branding

01:50:00 – Final Thoughts

This week on Art of the Brand, Camille and Phillip unpack one of the most dynamic episodes yet. From Victoria’s Secret’s unapologetic return to form to The Ordinary’s “anti-industry” campaign (that’s actually owned by Estée Lauder), they explore the tension between authenticity and performance in modern branding. They also debate Tiffany’s $1,500 paperclip, the rise of “anti-brand” beauty culture, why Amex is the world’s best branding lesson, and how founders can stop obsessing over followers and start building brands that actually grow.Expect strong opinions, data-backed strategy, and a reminder that average isn’t aspirational.

This week on Art of the Brand, Camille and Phillip unpack why Lululemon’s stock is down 57%, what Dior’s logo change really signals for fashion, and how AI is reshaping (and limiting) creativity. From Chip Wilson’s brutal honesty to Trump’s micro-script mastery, they connect the dots between brands that win by taking risks and those that die trying to please everyone. Expect contrarian takes on luxury, AI, influencers, and why even OnlyFans creators understand brand psychology better than billion-dollar companies. Chapters
00:00 – Welcome to Art of the Brand
The most controversial, unfiltered branding podcast in the world.01:00 – Lululemon’s Collapse
Why founder Chip Wilson took out a full-page ad to call out his own company.04:00 – The Death of Innovation
How bureaucrats, bean counters, and “feel good” marketing destroyed a legacy brand.10:00 – What Founders Can Learn from Chip Wilson
The importance of risk, focus, and making products that actually mean something.16:00 – Rory Sutherland & The AI Problem
Why agencies replacing creatives with AI is a dangerous illusion.20:00 – AI vs. Human Creativity
Camille’s take on why AI can’t hook audiences—and how founders should actually use it.24:00 – The Hairdresser Lesson
What most entrepreneurs get wrong about content and why it’s not about you.30:00 – The Truth About Virality
Why follower counts don’t matter and how micro wins compound into massive results.38:00 – Dior’s Logo Change
Why luxury fashion is moving away from logos—and what it means for brand scarcity.45:00 – Chanel’s $4,000 Shirt & Calculated Risk
How controversy fuels earned media and why brands need more danger, not less.47:00 – CNN & Trump’s Branding Strategy
Camille breaks down her CNN interview and what Trump teaches us about attention.53:00 – The Power of Micro Scripts
How “Sleepy Joe” and “Crooked Hillary” prove simplicity wins in the attention economy.57:00 – OnlyFans & Reverse Psychology in Branding
What Bonnie Blue understands about awareness and why brands should study her.01:02:00 – The Death of Moral Branding
Why most marketers want to be right instead of successful—and how that kills growth.01:10:00 – Skims’ Viral Drops
Are hairy thongs genius marketing or lazy shock tactics?01:16:00 – Brand Coherence & The Porsche vs. Volvo Test
How to know if your brand actually stands for something.01:20:00 – Final Challenge: Don’t Be Boring
Why being safe is the fastest way to die in today’s market.

This week on Art of the Brand, Camille and Phillip unpack the biggest shifts shaping media, luxury, and marketing today. From losing a 4-year TikTok account overnight to Cartier’s first Love Bracelet redesign in 56 years, they explore what happens when platforms, products, and people lose their edge. They break down Kris Jenner’s $500K facelift as a masterclass in exclusivity, Jimmy Fallon’s failed branding show, ChatGPT’s surprisingly human ad, and Prada’s acquisition of Versace, revealing how consolidation is killing consumer choice.Expect sharp insights on attention, algorithm risk, and why true brand power still comes from taste and trust.

This week on Art of the Brand, Camille and Phillip return from Italy with fresh insights on what timeless brands get right—and why giants like Apple are getting it wrong. From the Grand Tremezzo’s orange towels and “stealable” swag to Gucci’s cinematic risk-taking, they reveal how details, boldness, and taste separate icons from irrelevance. They also unpack Apple’s influencer gifting strategy, the rise of in-house affiliate networks from Sephora and Vogue, and the “paperclip game” as a metaphor for smart scaling. Expect contrarian takes, case studies, and practical lessons every founder can apply.

This week on Art of the Brand, Camille and Phillip take aim at the giants: Nike’s “Why Do It” campaign, Target’s mushy middle, department stores stuck in the past, and Vogue’s gamble on quality over quantity. They unpack how these once-iconic names lost their edge, what guerrilla strategy small businesses should learn instead, and why beauty’s obsession with Instagram Face and facelifts proves that status always seeks scarcity. Expect strong opinions, brand autopsies, and practical lessons for founders who don’t want to repeat the same mistakes.

This week on Art of the Brand, Camille and Phillip break down the smartest and dumbest moves in beauty and wellness right now. Summer Fridays turned lip balm into a gateway product and took the #1 spot in beauty. Alo Yoga, meanwhile, is trying to sell a $3,000 handbag that could expose them to ridicule. They also dive into tariffs reshaping the market, why most founders misuse influencers, and the hard truth about scaling: marketing is warfare, and without strategy, you’ll lose. Expect contrarian takes, sharp analysis, and lessons you can apply to your own brand today.

This week on Art of the Brand, Camille and Phillip unpack why luxury brands like Louis Vuitton are chasing beauty counters, why Abercrombie’s NFL deal signals a comeback, and what most founders get wrong about storytelling. From $265 eyeshadow palettes to the fastest-growing category in men’s fashion, they break down the strategies driving today’s biggest brand moves—and what lessons entrepreneurs should (and shouldn’t) take from them. Expect strong opinions, contrarian takes, and practical insights you can apply to your own business right now.

In this episode of Art of the Brand, Camille and Phillip unpack the branding disaster unfolding inside the WNBA. Instead of embracing Caitlin Clark—the player driving ticket sales, TV ratings, and cultural conversation—the league and even her peers are tearing her down.This isn’t just bad optics. It’s bad business.We explore:- Why the WNBA is ignoring its Michael Jordan moment- How race, politics, and “wokeness” are infecting the product- The $40 million loss the league hides behind NBA subsidies- Why fans don’t pay for equality—they pay for entertainment- What every founder can learn about protecting their brand from “stupid thinking”

In this episode of Art of the Brand, Camille and Phillip tear apart the myths holding founders back from growing in saturated markets. From ELF’s controversial Matt Rife campaign to Soho House’s collapse after going public, to Peloton’s slow fade into irrelevance, we reveal why comfort is the death of branding—and why controversy, risk, and bold creativity are the only things that scale.
We also dive into:

• The truth behind virality and why safe content never works
• What founders can learn from Soho House, Peloton, and ELF
• Why Reddit and Substack are becoming the new power platforms
• The David Protein bar case study: how $55 cod turned into a $100M playbook
• Why your founder story matters—but not the way you think

This episode is jam-packed with insights on how to build your brand in 2025. If you’re a founder, marketer, or creator tired of watered-down advice, this episode is for you.

This episode of Art of the Brand is a reality check for every founder, creator, and high-performer who's feeling stuck—even when they’re doing everything right.
Fresh off a teaching trip to Austria, Camille and Phillip reflect on the lessons learned from working with world-class classical musicians—people who practice 8 hours a day but still feel like they’re not good enough to share their work. We draw parallels between that perfectionism and what’s holding creators, professionals, and business owners back from showing up online.
From the collapse of branding at Skims and American Eagle, to why Netflix movies are getting worse, to the emotional sabotage of comment sections and copycat culture, this is a wide-ranging conversation about truth, strategy, and what it really means to build something that lasts.
This one is for anyone who’s putting in the work but still afraid to hit “post.”

Jenna and Jeff York aren't your typical gym founders—and AVANT isn’t a typical fitness club. In this episode, they reveal how years of business experience, failed models, and personal injury led them to build a premium, personalized fitness and wellness ecosystem.

From franchise flops to billion-dollar exits, this isn’t just about workouts. It’s about creating a disruptive, human-first brand that’s scaling across Canada—and aiming global.

Apply for membership: avant-club.com

Follow on Instagram: @avant.toronto

Connect on LinkedIn: AVANT Club

In this episode of Art of the Brand, Camille and Phillip dig into the collapse of trust across today’s biggest brands—from the Alo Yoga influencer lawsuit to the bizarre Clear Protein launch by Arrae.T his isn’t just about PR misfires. It’s about what happens when you abandon your brand pillars, forget who you're talking to, and think virality can replace strategy. We also break down Amazon’s quiet monopoly, the new rules of algorithm visibility, and what every founder needs to rethink in 2025

In this episode of The Art of the Brand, Camille Moore sits down with Nathan Chan, the powerhouse behind Foundr—the media brand followed by over 3.5 million entrepreneurs and trusted by names like Richard Branson, Deepak Chopra, and Sara Blakely.Nathan unpacks how he built the #1 skills and content platform for founders—not by chasing clicks, but by building trust, depth, and brand authority. If you're building something from scratch and want it to be the go-to brand in your space, this episode breaks down what it really takes.We talk:The secrets behind Foundr’s global reachHow to cut through the noise and earn respectWhy most content dies fast—and how to create what lastsBuilding brand equity when you're not "famous" yetPlaying the long game with strategy and soulWhether you're building a company, a personal brand, or both, this is required listening.

In this episode of Art of the Brand, Camille and Phillip break down one of the most misunderstood topics in business today: the difference between branding and marketing. If you've ever asked, “What’s the ROI on that?”—this episode is for you.We explore:Why branding is an investment, not an expenseThe ROI trap that’s hurting agencies, founders, and creators alikeHow to build a brand people trust (without playing the short game)Why posting for 8 months with no results is the actual path to successHow personal brand compounding works—and why most quit too earlyWhether you're a high-level founder, a burned-out marketer, or a business owner chasing traction, this episode will shift how you think about time, value, and brand growth in 2025.This is a mindset reset for anyone who wants to build something that lasts.

In this episode of Art of the Brand, Camille Moore sits down with Bianca, the powerhouse behind Pink LaBlonde, to talk about building a global salon brand from the ground up. From creating content before “influencer” was a job title to becoming one of the most recognizable names in luxury haircare, Bianca shares her journey, her struggles, and her bold vision for what's next.
We unpack:

• Why stylists need a personal brand
• How Marie Anne balances salon, product, and education
• The behind-the-scenes of launching a product line
• Why “clean” haircare isn’t always what you think
• Real talk on burnout, content creation, and brand evolution

 A must-listen for beauty entrepreneurs, stylists, and founders ready to turn skill into legacy.
 Tune in now via the link in bio or search Art of the Brand on all platforms.

In this episode of Art of the Brand, Camille sits down with personal branding strategist and creator coach Courtney Johnson for a raw, hilarious, and no-BS conversation about what it actually takes to build a brand in 2025.
From posting through the cringe, to battling corporate CMO chaos, to the reason your content isn’t landing—Courtney breaks down the mindset, habits, and strategies that turn quiet professionals into undeniable digital brands.
We also dive into:

• Why your first 100 posts matter more than any strategy
• How LinkedIn is still the most underused platform for business
• Why creators with the most opinions win (yes, even with trolls)
• What to do when TikTok views crash
• And why mushrooms might be better than Vyvanse for creative flow 

This one’s for every freelancer, founder, side-hustler, and scared-of-the-camera expert who knows they need to show up—but doesn’t know where to start.
 If you’re building a brand, business, or audience—this episode will hit.

This week on Art of the Brand, Camille and Phillip go deep on the massive shifts shaping modern marketing—from Google’s groundbreaking Astra AI to the collapse of what we used to call “social media.” If you’re still thinking in terms of likes, trends, or followers—you’re already behind.

We cover:Why “social media” is dead and interest media is the new gameHow Google’s Astra AI will completely change consumer discoveryThe biggest branding threat for small businesses in an AI-first futureThe ROI of real content vs. trend-chasingHow tariffs, made-in-China goods, and lazy brands are being exposedThe coming divide between brands with depth—and brands with dopamine

In this powerhouse episode of Art of the Brand, Camille Moore sits down with Bill Harper—aka @BrandBossHQ—for a deep, brutally honest breakdown of what’s really killing modern marketing. From the ROI myth and the TikTok algorithm to the story behind Liquid Death’s billion-dollar brand, Bill brings decades of experience (and a viral tow truck story) to call out the creative collapse happening in boardrooms everywhere.We also unpack the truth about AliExpress, brand erosion, luxury collapse, and why MBAs might be the worst thing to happen to marketing. If you’re a founder, marketer, agency leader, or content creator trying to grow in today’s noisy world—this episode is your wake-up call.

In this week’s Art of the Brand, Camille and Phillip take aim at the branding breakdown across sports, TikTok, and traditional institutions like Eurovision. From the lifeless Toronto Maple Leafs experience to Ford dealerships out-creating ad agencies, this episode is packed with real talk on why safe branding fails—and how earned media value (EMV) and authenticity win in today’s algorithm economy.We also dive into viral controversy, Gen Z chaos, and why leadership and brand alignment are make-or-break for modern businesses. Plus: Diddy, PR crisis mismanagement, ballerina farmers, Amazon’s $1B font update, and what your local landscaper can learn from Coachella.

In this episode of The Art of the Brand, Camille Moore is joined by Melissa Andre of Madco, one of the most sought-after luxury event and wedding planners, known for her work with top-tier clients including Drake, The Weeknd, and some of the most discreet names in fashion and finance.But her rise to the top didn’t happen by chance — it was built through intentional personal branding, a bold point of view, and knowing how to position herself as the only choice for elite events.In this episode, you’ll learn:- How Melissa Andre turned personal branding into her power move- The secrets to becoming undeniably referable in a saturated industry- Why top talent still gets overlooked — and how to make sure you're not one of them- The mindset shift every expert needs to go from behind-the-scenes to industry leaderIf you're a creative, consultant, or founder looking to be seen as the best in your space, this episode is your blueprint.Subscribe for weekly deep dives on personal branding, industry positioning, and turning your genius into demand.

In this episode of Art of the Brand, Camille and Phillip unpack the full cultural and business storm hitting the marketing world—from AI wiping out agency jobs to personal brands overtaking corporate PR.
We break down:

• Why most legacy TV ads are pure virtue signaling (and why they’re failing)
• The rise of AI avatars, media manipulation, and what it means for founders
• How Blake Lively’s brand collapsed—and what CEOs can learn from her lawsuit misstep
• What antifragile branding actually looks like
• And how Facebook might be more effective than Instagram (yes, really)

If you're a brand builder, marketer, or entrepreneur trying to stand out in a world of fear, censorship, and conformity—this is the wake-up call you didn’t know you needed.

This week on Art of the Brand, Camille Moore and Phillip Millar break down the collapse of conventional marketing—from the fall of Canadian Tire to the rise of digital avatars and AI-edited content. They unpack how risk-averse leadership is killing creativity, why CMOs are being debated as the next CEOs, and how creators can now outmaneuver legacy institutions with scrappy, disruptive content.They also dive into the controversial James Charles comeback, Penn Badgley’s TikTok strategy, and what you can learn from H&M’s AI model play. If you’re a founder, CMO, or content creator, this episode is your no-BS blueprint for staying relevant in the attention economy.:auriculares: Tune in for hot takes on:Cancel culture vs. owning your platformWhy the algorithm isn’t against you—your content isCanadian Tire vs. Home Hardware (real retail brand lessons)What CMOs must do to earn CEO statusWhy trends aren’t enough—disruption isThe smarter way to use influencers like Alex EarleNew app alert: Instagram's secret weapon to beat CapCutFor marketers, brand builders, and brave executives ready to trade safe for smart.

In this episode of Art of the Brand, Camille sits down with Dr. Linda Nyugen—medical aesthetician, wellness expert, and founder of 1Clinic—to unpack the science behind modern beauty. From red light therapy and skin cycling to GLP-1s, exosomes, and her favorite peptide protocols, Dr. Linda shares the exact wellness rituals and biohacking tools she uses to stay energized, ageless, and in demand.

This isn’t just another beauty chat—it’s a deep dive into what’s actually working in the longevity space, how to build a powerful personal brand in wellness, and why Eastern and Western practices are finally coming together in a way that makes sense for today’s high-performing woman.

Whether you're a medspa owner, a wellness entrepreneur, or a beauty-obsessed consumer, this is your front-row seat to what’s next in health, beauty, and bio-optimization.

In this episode of Art of the Brand, Camille and Phillip dissect the crisis of creativity across tech, entertainment, and politics—from Google’s slow collapse into mediocrity, to AI’s branding revolution, to how Black Mirror outplayed everyone with a viral campaign. They also unpack the branding disaster of the Canadian election and explain why founders and marketers playing it safe are losing by default.
If you're building a brand, launching content, or trying to stand out in a noisy world, this episode is your permission slip to have taste, take risks, and lead.

Perfect for: Founders, marketers, creators, and anyone sick of watered-down content and generic brands.

In this episode of The Art of the Brand, Camille Moore sits down with Anthony DeLuca — CEO of DeLuca Media Group — to break down the real state of social media, influencer marketing, and why most creators won't survive the next five years.Anthony shares how he took creators from 0 to 1 million followers in months, why traditional brand deal models are broken, and what brands really look for today. They dive deep into the fall of traditional influencer marketing, the future of UGC, why personal brands will outperform agencies, and the critical shifts every business owner and creator needs to understand right now.If you’re a marketer, creator, or business owner looking to stay ahead of the next evolution of branding and marketing — this is the episode you can’t afford to miss.

In this episode of The Art of the Brand, Camille Moore is joined by Hally Leadbetter—co-host of Morning with the Masters, host of On the Tee with Golf Digest, and founder of Better Content Co. Hally is a trailblazer at the intersection of digital influence and traditional sports broadcasting, known for her bold approach to building media that connects with the next generation of athletes and fans. From shaping golf culture to producing content for some of the sport’s most iconic platforms, Hally opens up about how she’s building a modern media brand rooted in creativity, community, and unapologetic authenticity.

In this episode of Art of the Brand, Camille and Phillip dissect the branding brilliance behind The Masters and how it became one of the most protected, iconic legacies in sports—without ever selling out. From ceremonial consistency to social strategy, they unpack how Augusta National managed to go viral without compromising its brand integrity.
Then, they pivot into luxury’s unraveling as Chinese manufacturers expose the truth behind price tags, raising tough questions about authenticity, craftsmanship, and consumer trust. Finally, they break down the Blue Origin space launch—a PR stunt-turned-crisis—and why it flopped so hard online.
Whether you're building a brand, leading a company, or just watching it all unfold, this episode is a playbook on what to protect, when to evolve, and how to build lasting brand equity in a chaotic digital era.

Most podcasts fail—and it’s not because the host isn’t talented. In this episode of Art of the Brand, we break down why podcast monetization is a myth for most creators, why ROI thinking is killing your brand, and the real reason longform content still matters in 2025.
You’ll learn:

• The hidden data on who actually makes money from podcasts
• How to build a brand platform instead of chasing ad revenue
• Why your opinions matter more than trying to please everyone
• The top content mistake that’s costing women influence and growth
• Why controversy isn’t the enemy—it’s the strategy

This is the no-BS roadmap to using podcasting (or any longform content) to grow your influence, not just your downloads.

From the storytelling genius behind White Lotus to the rise of WhatsApp marketing—this episode breaks down how the best brands are winning today. We dive into why brands must embrace imperfection, how anticipation builds obsession, and what every business needs to know about new platforms like WhatsApp and Snapchat. Plus, we call out the biggest marketing mistakes with our hilarious "Tariff List" you won’t want to miss. Subscribe for weekly breakdowns on branding, marketing, and how to actually stand out.

Most brands pick the wrong fonts—and it’s costing them. In this episode, we break down why fonts are more powerful than your logo, how the brain actually processes words, and the biggest mistakes businesses make when choosing typography.Learn the psychology behind great brand fonts, how to pick fonts that feel right, and why the best brands today are investing in custom typefaces. Whether you're building a personal brand, a startup, or scaling to a household name, this is the branding deep dive you didn’t know you needed.

In this episode of Art of the Brand, Camille Moore and Phillip Millar break down why Four Seasons’ unofficial partnership with White Lotus is a masterclass in modern branding — and why most brands would have been too scared to let it happen.They also dive into why Samsung’s brand strategy is missing the mark against Apple, the psychology of indirect selling, the power of risk-taking in branding, and the real difference between visionary founders and passive CEOs.Plus:How Jacquemus turned iPhone nostalgia into a brand momentWhy your marketing team needs leadership, not micromanagementWhy building your brand requires obsession with the final 5% — not just "good enough" workThis episode is a strategic blueprint for brand owners who want to stop playing it safe — and start winning.

In this episode of Art of the Brand, we break down why the algorithm isn’t the enemy — it’s your secret weapon. Learn how to shape your feed, build the brand you want, and stop blaming the system when it's your own habits holding you back.
We also cover:

• Why documenting your journey (the highs and the lows) creates raving fans
• How to use AI tools like ChatGPT properly (most people are doing it wrong)
• Big brand moves from Four Seasons, Puma, Coors Light, Pretty Little Thing, Doc Martens x Bratz, and more
• Lessons from Chop Wood, Carry Water and how to fall in love with the process, not just the outcome

 Plus: Hot or Not — The best (and worst) branding plays this week.
 If you're building a brand today, you need this episode.

When a client refused to pay and tried to bully me out of $5,000, I did something most small business owners never do — I took them to court. This episode breaks down how one of the biggest law firms in the country tried to intimidate, manipulate, and gaslight me, and how I turned the tables in court. From red flags you should never ignore to the power plays big corporations use to silence small business owners — this story is equal parts entertaining and educational.

In this episode of The Art of the Brand, hosts Camille Moore and Phillip Millar are calling it like it is. Brands are crumbling because they’ve stopped listening to their customers and started chasing trends that don’t scale. We unpack how Disney’s woke Snow White flop, Forever 21’s second bankruptcy, and big-box retailers’ lack of innovation are proof of this shift. Plus, we break down why founder-driven brands like Liquid Death win and why outdated marketing tactics (hello, $500k influencer parties) are missing the mark. If you want to survive in today’s economy — it’s time to focus on experience, human dynamics, and building long-term brand value.Listen in and learn why the brands that adapt will survive — and the ones who chase vanity metrics will die.

Join Camille and Phillip for another packed episode of Art of the Brand where we explore:

• Athletes & Personal Brands - why building your personal brand is more critical than ever
• Our exclusive 4 Quadrant Matrix for evaluating brand positioning and strategy
• The viral Beis Claw controversy taking over everyone's feeds
• Our signature Hot or Not segment rating this week's boldest brand moves
• Range Rover's unexpected expansion into clothing and what it means for luxury crossovers
• Peroni's non-alcoholic F1 partnership and the changing landscape of sports sponsorships
• The buzz-worthy Sperry x Aritzia Collaboration that's selling out fast
• Magic Bullet's recent rebrand - does it hit the mark?
• Breaking down the Poppi beverage sale and market implications
• Kim Kardashian's strategic Tesla photoshoot and what both brands gain

Plus, don't miss details about Camille's highly anticipated Social Media Masterclass launching this week! We dive into navigating social platforms effectively, launching your personal brand, and why personal branding is increasingly important in today's digital landscape.New episodes of Art of the Brand drop every Tue. Subscribe now for your weekly dose of brand strategy insights with Camille Moore and Phillip Millar.

The Super Bowl wasn't just about football this year—it was a branding battleground. From Taylor Swift getting booed to Trump's historic attendance, we break down how politics, culture, and advertising collided on the biggest stage in America.
 Why was Taylor Swift really booed?
 Did Kendrick Lamar’s halftime show miss the mark?
 Super Bowl ads are shifting back to what works—here’s what you can learn.
We also dive into the TikTok vs. Instagram battle—is TikTok dying, and should businesses double down on Meta instead? Plus, we analyze Michelob Ultra’s genius Super Bowl ad and why some brands are winning while others are failing.
 Subscribe for no-BS branding insights that cut through the noise.

In this inspiring episode,Lori Harder—best-selling author, speaker, and creator of the daily beauty supplementGlossy—reveals how she went from rock bottom to running multiple successful ventures. Hear how personal development, network marketing, and consistent storytelling helped her cultivate a devoted audience. Lori also explains why she pivoted from launching a wine-spritz brand to focusing on a subscription-based wellness product. If you’re looking to future-proof your brand, tune in for Lori’s powerful insights.

MeetWalter Werzowa, the legendary composer behind the iconicIntel Inside jingle—one of the most recognized audio mnemonics in history. In this episode, Walter reveals how chance encounters led him from Vienna to Hollywood, whystory is the secret ingredient in every memorable sound, and how artificial intelligence is reshaping the future of music composition. Whether you’re a budding creator or a curious marketer, discover the transformative power ofintentional sound in branding.

Feeling buried by everyone’s “expert” opinions? This week, we reveal how getting the wrong advice or perspective can actually hold back your brand. We share a fresh framework for social media growth—complete with real-world tactics, from trial Reels to principles journals—and why filtering your feedback is more vital than ever. Plus, we drop stories from our Oman adventure (yes, it was epic) and cap off with a rapid-fire “Hot or Not” collab showdown. If you’re ready for a streamlined approach to brand-building, curated guidance that fuels results and a glimpse into next-level travel meets marketing, don’t miss this episode!

Take a deep dive into Guinness, the legendary Irish stout synonymous with Dublin’s skyline, lively pubs, and an unforgettable “perfect pour.” Fresh off a real-life tour at the Guinness Storehouse, Camille and Phillip break down why a 200+ year-old beer brand is still culturally iconic—from its advertising masterstrokes and unexpected tie-ins with exotic animals, to how it rode the global wave of “Irish pubs.” If you love great marketing (and maybe a pint), join us for this flavorful journey.

How did Moncler transform from a struggling brand selling $100 jackets into a $13 billion luxury powerhouse? In this episode, we break down the genius branding strategy behind Moncler's rise—how CEO Remo Ruffini leveraged exclusivity, strategic pricing, and high-end retail placement to reposition the brand as a global luxury icon.We’ll cover:✅ The power of perception in luxury branding✅ How strategic distribution changed everything✅ The role of celebrity endorsements in driving demand✅ Why branding is more than just a great productIf you want to learn how to elevate your brand and charge premium prices, this is an episode you can’t miss!

In this episode, learn why Dr. Lara Devgan’s approach to brand-building goes beyond social media trends. From coining “facial balancing” to launching her own skincare line—and even forging a partnership with a local smoothie chain—she’s strategically positioned her practice for the next generation of patients. If you’re a professional struggling to stand out, find out how creating branded experiences can future-proof your business.

Ever wonder how a childhood fascination with bugs transforms into a sought-after luxury accessories brand? In this episode, Camille sits down with Emily Carter—the self-taught British designer whose silk scarves and homeware are now carried by top department stores like Liberty and Harvey Nichols. Growing up in the countryside, Emily spent endless hours sketching insects and dreaming of becoming a biologist. Today, her nature-inspired artwork features in Vogue, on the shoulders of celebrity clients like Kate Moss, and even on exclusive custom pieces for the likes of Harrods.But Emily’s path wasn’t always runway-perfect. Hear her raw account of getting fired from a department store (only to be stocked there later), surviving creative slumps, and launching her label while juggling a full-time job. She also shares why she turns to rowing on the River Thames for balance—and how forging the right community (and even snagging a spot on Forbes 30 Under 30) carried her through the toughest moments.

In this eye-opening episode, we spotlight the Lululemon controversy surrounding founder Chip Wilson—and how a few taken-out-of-context remarks about “bigger women” spiraled into a full-blown media storm. Learn the true story behind Wilson’s original target audience (the “it-girl” yogis) and why Lululemon’s pivot to appease critics ended up alienating the very loyalists who built the brand. We also explore how going public shifted priorities from product quality to profit margins, leading to internal power struggles and misunderstood “offensive” soundbites.

Beyond the Lululemon saga, we compare this story to that of Mr. Saturday (Joey Gollish), a rising creative director growing his fashion line “the right way”—a pace that prioritizes authenticity over aggressive boardroom demands. From misguided marketing strategies to media-driven narratives, we reveal the pitfalls that occur when a brand loses sight of its original DNA.

Why did a critically acclaimed movie with comparisons to Silence of the Lambs completely flop at the box office? In this episode, we break down the curious case of Strange Darlings—a film that had all the makings of a hit but fell victim to a disastrous marketing strategy. Using the ongoing $10 million marketing lawsuit as a case study, we explore the dangers of vanity metrics and misleading strategies and why a solid marketing plan is just as critical as the content itself. From the importance of strategic branding to the pitfalls of prioritizing aesthetics over effectiveness, this conversation uncovers valuable lessons for businesses and brands. Tune in to find out how marketing missteps can cost millions—and how agencies taking advantage of clients are more common than you think.

Want to know why that famous Saturday Night Live “More Cowbell” sketch keeps popping up in marketing conversations? In this episode, we break down how a single “ridiculous” element can propel your brand to cult status—just like the added cowbell turned “Don’t Fear the Reaper” into a timeless hit. As we explore real-world parallels—from Apple’s ongoing brand fatigue to Google Pixel’s underwhelming billboard—we reveal why doubling down on your unique edge (“cowbell”) might be the key to market domination.

What happens when you stop striving for “hot” and start embracing your true self? Discover how author and entrepreneur Noelle Crooks reclaimed her spotlight and built a community for women who crave deeper connections.

MeetNoelle Crooks, author ofUnder the Influence and the visionary behindGirl Dinner NYC. In this episode, she opens up about transforming toxic workplaces into personal fuel, dropping society’s “hot girl” standards for real beauty, and forging genuine friendships as an adult. Get the inside scoop on how she rebranded her life, found inspiration in the hustle of New York City, and built a space where ambitious women can thrive together.

Stay tuned andFollow for more stories on personal rebranding and female-powered growth!

“In this episode, Camille Moore sits down with PR expert Astrid M. Carillo to tackle the age-old debate: Is PR the same as Marketing? Astrid, a seasoned PR and etiquette professional, has worked across industries—from financial services and mining to charitable work for HRH The Prince of Wales (now His Majesty King Charles III) and Her Majesty Queen Elizabeth II. With experience spanning royal tours, palace events, over $10B in M&A transactions, and collaborations with Fortune 500 executives and UHNW clients, Astrid’s global comms and media relations expertise includes top-tier publications such as The Globe and Mail, Bloomberg, CNN, CNBC, and The Financial Times.

In this episode, we dive into why PR is not marketing. Marketing focuses on driving immediate sales and revenue, while PR works to build long-term trust, credibility, and reputation. We also discuss why using PR solely as a product-promotion tool can cheapen a brand. Tune in and find out how PR, communications, and marketing can (and should) align—without being mistaken for one another. Your reputation (and bottom line) may just depend on it.”

In this episode, Camille Moore and Phillip Millar analyze the “Call Her Daddy” brand and explore the fine line between authenticity and performative branding. How did a podcast built on raw, unapologetic honesty rise to the top, and what happens when that authenticity is called into question?  The Kamala Harris interview serves as a perfect example of how paid appearances and controlled narratives can erode trust and compromise a brand’s core identity. We break down the clash between staying true to your audience and the temptation to sell your platform—a decision that can undermine credibility in the long term. 

For anyone investing in personal or corporate branding, this episode is a must-listen, offering insights into the power of staying authentic and the risks of prioritizing short-term gains over long-term trust.

CGI has taken the marketing world by storm, and it’s time your brand got on board! In this video, we dive into how top brands are using cutting-edge animation to revolutionize their storytelling, from perfume launches to global pop-up experiences. Discover how CGI is creating buzz-worthy campaigns and shaping the future of branding. If you want your brand to stand out in 2025, this is the trend you can't ignore. Don’t miss out—subscribe for more insights on how CGI can transform your brand’s storytelling!

The Jaguar rebrand has been widely discussed, but what went wrong? In this video, Camille and Phillip offer a unique perspective on the Jaguars' rebranding misstep and what we can learn from it. From questionable design choices to the missed opportunity for brand alignment, we dive into the reasons this rebrand failed to connect with fans and the public. Join us for a fresh take on this branding disaster and discover the key lessons businesses can take away to avoid similar pitfalls. Don't forget to like and subscribe for more branding insights!

As we kick off 2025, it's time to gear up for the branding trends that will define the year ahead. In this video, I’m breaking down the must-know branding predictions every business owner needs to stay ahead of the competition. From evolving digital experiences to the rise of authentic brand values, these trends will shape how your brand connects with customers in 2025. Make sure your branding strategy is ready for success this year—subscribe for more expert tips and insights!

The Matilda Djerf scandal: A fresh perspective on the reality that powerful CEOs don’t have to be likable. In this episode, Camille Moore and Philip Millar discuss how the 24-year-old influencer built a $35 million brand in just four years—and whether society’s expectations for her to be ‘kind’ conflict with the demands of running a high-powered business.

In this episode of "The Art of the Brand" We explore what makes a brand truly iconic. Using Guinness as a case study, they delve into the power of cultural alignment, storytelling, and creating memorable consumer experiences. Discover the strategies behind building a brand that transcends borders, from the immersive Guinness Storehouse tour in Dublin to the clever campaigns that resonate globally. This episode is a masterclass in transforming a product into a cultural phenomenon.

In this episode of The Art of the Brand, Camille Moore sits down with Dan Rodo, the creative force behind The Danocracy and Shot and Forgot, to explore the journey of content creation over 12 years. From his early YouTube days to his evolution into a YouTube documentarist and vertical content creator, Dan shares the challenges of navigating changing algorithms, avoiding burnout, and staying authentic in a fast-paced digital world. Get an inside look at his pivot to vintage photography, his strategies for thriving online, and how he balances passion with practicality. If you're looking to build a lasting personal brand or simply curious about what goes on behind the scenes of viral content, this conversation is a must-listen!

In this episode of The Art of the Brand, marketing experts Camille Moore and Phillip Miller delve into the fascinating case study of IKEA—a brand that revolutionized furniture retail and became a global phenomenon. From the visionary leadership of Ingvar Kamprad to its commitment to sustainability, frugality, and cultural adaptability, the duo unpacks IKEA’s unique growth strategies. Explore how the brand’s flat-pack innovation, experiential retail spaces, and focus on long-term value over profit laid the foundation for its cult-like following. Learn what brands like Four Seasons, Dyson, and Home Depot share with IKEA in crafting timeless appeal. Whether you're a marketer, entrepreneur, or brand enthusiast, this episode is packed with insights you can't miss!

In this episode, Camille and Phillip explore why 'Joker 2' was a massive flop despite its record-breaking predecessor. They discover how ignoring core audiences, pushing against expectations, and making questionable creative choices led to a $300 million brand disaster.

In this episode, Camille and Phillip explore how Victoria's Secret lost its way by straying from its aspirational roots. Can it reclaim its iconic status in the evolving market? Here’s why understanding brand identity and embracing their controversy could have saved them.

In this episode of The Art of the Brand, host Camille Moore sits down with branding expert Ashwinn @Shwinnabego, to dive deep into the current state of branding. Together they discuss the evolving role of social media, the genius behind unconventional campaigns like Nutter Butter’s wild rebrand, and why brands need to lean into creativity, not perfection, to truly stand out.

Together, Camille and Ashwin break down how even legacy brands can shake up the status quo by embracing bold, unexpected moves.

You can tune in for a thought-provoking conversation on how brands can cut through the noise and make meaningful, lasting connections in a crowded marketplace. Whether launching a startup or managing an established brand, you'll walk away with fresh insights and actionable advice!

In this episode, marketing experts Camille Moore and Phillip Millar dive into the viral world of unconventional brand strategies, using Nutter Butter's recent campaign as a case study. They explore whether all PR, even bizarre and controversial, is truly beneficial in the long term. Is the increase in views and comments worth the potential damage to a brand's image? They also discuss how brands like Sour Patch Kids have successfully navigated the social media landscape by creating engaging, entertaining content without compromising their identity. Tune in for insights on how to strike the right balance between attention-grabbing and brand integrity.

In this episode, marketing expert Camille Moore dives into the importance of differentiating your brand in a crowded market, using plastic surgeon Dr. Laura Devgan as a case study. Camille highlights how Dr. Devgan has successfully expanded her brand beyond surgery with a medical-grade skincare line and smart partnerships, like her collaboration with Just Plants smoothie bars. These moves build long-term brand awareness and trust before potential clients are ready for surgery. Camille emphasizes the need for professionals to invest in branding for the future, not just for immediate results. Tune in to learn how to strategically position your brand for long-term success.

Marketing experts Camille Moore and Phillip Millar explore how small details can transform a good brand into a great one. They reveal how elements as simple as the quality of toilet paper in a luxury hotel can significantly impact customer perception. Using real-world examples from upscale hotels to boutique fitness studios like Barry's, they highlight the importance of delivering a consistent and memorable brand experience. Learn about the "Four Pillars" of branding—Product, Story, Experience, and Consistency—and discover actionable strategies to make a lasting impact. This episode dives into the power of micro wins and why obsessing over details elevates your brand.

In this captivating podcast episode, marketing experts Camille Moore and Phillip Millar present an in-depth case study on The Home Depot, revealing how the home improvement giant has mastered the art of delivering unparalleled customer experiences. They uncover the strategic initiatives that have set The Home Depot apart—from cultivating a workforce of highly knowledgeable staff to creating a seamless integration between their in-store and online platforms. Through engaging storytelling and real-world examples, Camille and Phillip illustrate how these customer-centric approaches have not only driven exceptional customer loyalty but have also positioned The Home Depot as a leader in the retail industry. Listen in as they dissect the company's customer-first philosophy and extract valuable lessons that other businesses can adopt to craft memorable and efficient shopping experiences that truly resonate with consumers.

In this episode of The Art of the Brand, branding expert Camille Moore dives into the transformative world of AI with futurist and AI expert Tim Papandreou. With a wealth of experience as the former Chief Innovation Officer for San Francisco’s transport agency and a key advisor at Google X, where he contributed to pioneering projects like Waymo, Tim brings unique insights into what AI really is, where it's headed, and how businesses can best harness its power. Together, Camille and Tim discuss how AI can revolutionize workflows, fuel innovation, and enhance brand strategy. Whether you're looking to adopt AI or future-proof your business, this episode is packed with actionable advice on how to leverage AI to stay ahead in an ever-evolving digital world.Guest 09: Tim Papandreou — Demystifying AI & Maximizing its Potential

The Journey from Startup to Building a Global Brand. In this episode Camille interviews the founder of UGG, the iconic boot that has changed footwear. In this episode, Brian shares his incredible journey, from importing the first sheepskin boots to building UGG into a globally recognized brand. He opens up about the early challenges, from finding his niche in the U.S. to weathering the ups and downs of entrepreneurship. Camille and Brian discuss the key strategies he used to take UGG from a good to a great brand, offering valuable insights for entrepreneurs at any stage.

Digital Delusion? Are you suffering from this?

Camille Moore and Phillip Millar dive into the harsh realities of modern digital marketing. They explore how small businesses are often misled by flashy metrics and short-term solutions like Google AdWords and SEO, which no longer guarantee sustainable growth. Camille and Phillip argue for a shift in focus towards long-term brand building, personal connection, and strategic content creation. They discuss how the marketing world has changed and what it takes to truly stand out in today’s competitive landscape. Tune in for an honest conversation on the current and future state of marketing.

In this episode, marketing expert Camille Moore delves into the inspiring story of UGG founder Brian Smith, discussing his book "The Birth of a Brand: Launching Your Entrepreneurial Passion and Soul." Camille explores how Brian transformed UGG from a simple idea into an iconic global brand, taking it from good to great. She breaks down the key lessons from Brian's journey, including his approach to branding, perseverance, and the entrepreneurial spirit that drove UGG's success. Tune in to discover the strategies behind building a brand that resonates worldwide.

In this weeks episode we sit down with Marketing & Messaging legend, Bill Schley, where he breaks down his best selling novel and concept "The Micro-Script Rules.” This is one of Camille’s favourite and transformational branding books. Bill’s concept on Microscripts will change the way you think about messaging and positioning. We buy through microscripts, not taglines. Learn from the master himself in this mini masterclass.

Your content sucks and it may not be entirely your fault. To win on social media as a business you must tailor your strategy to match why we go online. The less focused you are on sales, the more you will sell. Its crazy but real.

Marketing is dying from the top down because of a lack of focus on strategy. If you want to stand out and win, you need a strategy.

In this compelling episode of The Art of the Brand, hosts Camille Moore and Phillip Millar dive into the intricate world of celebrity endorsements and personal branding, focusing on the rise and fall of Jennifer Lopez's skincare line, JLo Beauty. Despite the initial buzz, JLo Beauty faced challenges that led to its removal from Sephora stores.

Camille and Phillip dive deep into the key reasons behind the collapse, emphasizing the importance of authenticity in branding. They dissect how the mismatch between Jennifer Lopez's personal brand and market expectations played a crucial role in the product line's struggles.

Tune in to discover the critical lessons from JLo's venture into the beauty industry and what it means for the future of celebrity brands. Whether you're an entrepreneur, marketer, or branding enthusiast, this episode offers valuable insights into the volatile nature of personal branding and the essential role of authenticity in achieving success

Take a deeper dive into AI with Chris Knowles, an ex-Google Ai employee who breaks down ai in a digestible way.G This podcast is guaranteed to help you grasp ai, where society is going and how your business can stay current to survive. Most people take too long to understand important technologies that will change the future and because of this, get too far behind to catch up. Camille and Phillip ask the questions you need answered to protect your business and take advantage of the future with AI. Bonus convo… a lively discussion as to whether or not we live in a simulation.

Rory's Rules on Branding: Unconventional Wisdom for Business Success with the Branding Legend Rory Sutherland. Rory is the vice chair of Ogilvy UK, is a best selling author and TED speaker. This is a must listen podcast.

In this episode, Camille More is joined by Jake Karls, co-founder and Rain Maker of MidDay Squares— the chocolate bar company that could. Jake Karl’s is a masterclass on the power of a personal brand and leveraging relationship-centric marketing to propel a brand to new heights. Discover how Jake and his team skyrocketed to fame by leveraging raw and authentic storytelling.

In this episode, Camille sits down with Lance Chung, the Editor and Chief of Glory, a top luxury magazine. Lance oversees all of the departments within the magazine and has an interesting pulse on the intersection between traditional and digital and where he thinks both are going. This insightful podcast breaks down the state of traditional and digital, the future of both, and his predictions for the fashion and luxury industries. Lance also hosts @missioncriticalpodcast, a top podcast that interviews names like Skims CEO Jens Rede, Meghan Markle, Coco Rocha, and more.

Join marketing experts Camille More and Phillip Millar as they dissect Apple's latest 'Newphoria' campaign. They reveal how this lackluster, one-word strategy pushes relentless consumerism, fails at sustainability, and misses the mark on real luxury. Get ready for a sharp, insightful critique of a campaign that's all hype and no substance.

Listen in to insights from Camille Moore and Phillip Millar on Branding gone Horribly Wrong; Equal to or worse than the Bud Light Gong show. Institutions have lost their ability to question assumptions and think critically, but when the Army, an organization whose mission is to fight wars, loses the plot, the pendulum has swung so far as to potentially jeopardize the nation's security.

Guest 03: @OrenMeetsWorld

Camille Moore sits down with @OrenMeetsWorld, the internet's favourite creative director. This podcast is branding & marketing gold, breaking down the 411 on upcoming trends and strategies you can implement into your brand to stand out and win. These two move fast and cover a lot of ground— from fashion, food, sports, and more, so find clear direction for your brand in this episode.

In this episode, Camille Moore interviews Lily Eve, an upcycling luxury brand that’s going viral online. Tune in to learn how Lily has grown a luxury brand now sold in the most prestigious department stores through an IPhone, simple marketing and a great product. There is so much for any small business owner or entrepreneur to learn from this episode!

Join Camille Moore and world-renowned artist Anthony Ricciardi on this Art of the Brand podcast. Anthony is an artist who is breaking barriers with his approach to marketing himself and his art digitally. This is a podcast for all entrepreneurs, as there is so much to learn from Anthony’s story of following your dreams and putting yourself out there.

Anthony Ricciardi is a renowned multi-disciplinary artist from Toronto, Canada that has travelled internationally showcasing his artwork and murals. His collections have been showcased globally in major cities such as New York, Los Angeles, Dubai, Miami, Sydney, Manchester, Puerto Rico, Antigua, Montreal and Sao Paolo. He has curated large scale artwork and clothing for notable celebrities and has collaborated with major brands such as Disney, Adidas, Coors Light and L’Oreal.
Anthony is more than just an artist and his story, isn’t your typical. He went to Alabama State University on a baseball scholarship and spent five years working as an analyst for an investment fund but decided to leave the comfort and clout of corporate finance to pursue his true passion; art.

Why your personal brand is more important than you think.

In this episode, Camille Moore and Phillip Millar dive deep into the importance and value of a personal brand. Most businesses are spending to stand out but are missing this critical element that will help them stand out and win for less. Learn all about the unintended benefits of having a personal brand from the top industry experts and be prepared to leave with a ton of values and core takeaways.

In today’s episode, Camille Moore and Phillip Millar dig into target market personas and why they are dead. Learn about the power of shared values and how to make your marketing more effective by widening your net.

The importance of strategy. On today’s episode, Camille Moore and Phillip Millar extinguish the marketing dumpster fire that often occurs because businesses skip over strategy. Good marketing is tactical execution and can only be executed when a proper strategy is in place. Beware of agencies that sell you prepackaged solutions that you don’t need. Learn about red flags and how to create strategic safe spaces that will save you cash.

In today's episode, Camille and Phillip explore how businesses can effectively navigate the complex world of digital marketing and how to take risks to stand out. When Businesses are making marketing decisions, they are faced with a myriad of challenges: following the trends, deciding whether to stick with what worked in the past or boldly go where no one has gone before, and balancing the risks of failure and growth. Fear is the mind-killer, and the fear of taking risks is holding companies back. Learn how to make informed decisions and to best captain your ship to avoid the field of distractions and the naysayers that want you to blend in. It can be challenging to stay focused on your goals and thought process. However, by developing the necessary skill sets and creating a strategic plan, you can improve your decision-making abilities and increase your chances of success. Let's explore this process in more detail to gain valuable insights.

Branding Critical Error #3 - False Attribution Theory, a common pitfall in brand management where incorrect reasons are assigned for a brand's success or failure.

Camille and Phillip discuss Brand rejuvenation and how tough it is to fix a brand using the same people who broke it in the first place. Bad data, self-serving advisors, sunk cost theory, and CEOs being too busy can lead to a brand off course. We discuss how to bring your brand back and how to overcome the obstacles holding your business back.

Most companies have no idea how much they should be spending on marketing-- and you are probably also making a major spending mistake. This episode is completely focused on how to create a strategic marketing budget and how to create marketing goals and benchmarks for success. No matter where your business is, this podcast has key insights you can learn from.

0:00 - Marketing Budget Allocation
3:12 - Brand Launch and Marketing Budget
9:28 - Marketing Strategy for Small Businesses
16:42 - Marketing Budget Strategy
22:09 - Strategic Marketing Investment

In this episode, Camille and Allister discuss the relevance of Google AdWords for small businesses. They explore the challenges faced by smaller businesses in competing with larger competitors and the potential limitations of Google AdWords in generating ROI, as well as the role of SEO in search positioning. Is it possible to leverage the benefits of Google's other platforms without paying for ads, or is Google's entire platform a giant money sink?

In this episode, Camille Moore and Phillip Millar dive into the dumpster fire of Quiznos’ marketing. If you haven’t seen the resurgence of Quiznos' "Sponge Monkeys" marketing campaign, you must stop what you’re doing and Google it now. Join us in dissecting Quiznos' marketing choices, from branding missteps to potential avenues for improvement. Don't miss the intriguing discussion on how Quiznos could stand out in the competitive fast-food industry.

In todays episode, Camille Moore breaks down Bucee’s, the world’s most interesting gas station. In this case study learn why good branding is more than just a logo; It’s about creating a great experience. This episode is great for those who own or market for a businesses in industries typically described as ‘boring’. Tune in to learn more about Bucees and learn how you can stand out from the competition and win.

In this episode, Camille and Phillip breakdown the viral "Korean Color Analysis" service that they experienced in Seoul at the top location in the World that services all of the stars. Color Anaylsis has exploded in popularity on social media and is all the rage on TikTok. Is it just a fad or is color analysis mission critical to nailing your personal brand? Learn about the process, science and entire experience. The best part— it's not just for women! Camille dives into Phillip's results and the impact it made on his buying decisions moving forward. Don't miss this fantastic podcast and learn more about the world of Korean Color Analysis!

In this episode, Camille gives the 411 on her experience with beauty treatments in Korea. She explains why Korea is the leader in the beauty industry and why their approach is so unique and different from the West. Camille worked with one of the top medical spas in Korea, Shinebeam Gangnam, a Korean medical spa known for being a leader in the Korean beauty space. Camille highlights the difference in treatment approaches and the price point in Korea, and how interesting it was to work with a fully Korean spa that services western clientele with an English translator. She also discusses the clinical setting of Korean clinics and the focus on the clinic rather than the doctor. Listen to the full episode to learn about the full experience.

In this episode, Camille Moore and Phillip Millar do a deep dive into Aesop— a luxury soap brand. Aesop is a master class for marketing minimalism, strong brand experience and great design. See what your brand can learn from this case study 🧼

This week, we do a deep dive into one of Korea's most interesting brands. Gentle Monster is quietly tearing down marketing and branding norms with its dynamic approach to messaging. Everything about the Brand employs attention-grabbing strategies you simply cannot look away from. Camille and Phillip were on site to experience the brand firsthand and share their insights. Pay attention if you don't know who Gentle Monster is, you will very soon as they are an emerging and trend setting brand powerhouse!

Are you the best at what you do? You probably have bad marketing.. this is your sign to invest in your own brand!

If you have a strong personal brand in your local market, you can actually make money doing this.

Marketing deep dive on @Tiffany&Co.

In this episode, Camille shares her insights into the Barbie movie’s 150 million dollar marketing campaign. In this pod, Camille breaks down what you can learn from their marketing tactics and how you can apply their strategies to your marketing despite having the name or $$ size of their campaign.

The backend is the business 🤖 the backend is integral to a successful client experience. This often is the biggest oversize we see with clients. The wrong backend can ruin your business.

Good marketing is simple, not easy. In this podcast, Camille explains how to create engaging ads that work by anaylzing recent ads released by Peloton. 

Brand Death by 1000 Cuts 💀 or How Small Marketing Mistakes Can Destroy a Brand This episode explores the precarious relationship between marketing missteps, inconsistent branding, and the catastrophic consequences that can result. Through captivating examples and expert insights, we uncover the detrimental impact of small mistakes on a brand's reputation and consumer trust.

Dive into the future of business productivity.

In this episode, Our marketing experts engage in a dynamic conversation about the game-changing tool on everyone's radar—CHAT GPT.

Camille and Phillip emphasize that while CHAT GPT is a phenomenal tool, it's not a shortcut for the lazy. Join them as they discuss how this revolutionary technology requires a strategic approach, urging listeners to view it as a catalyst for innovation rather than a crutch.

Discover why you have to embrace CHATGPT as a powerful ally in the quest for efficiency. Learn how this tool, when used smartly, enhances human intelligence, providing invaluable support for creative ideas. Uncover the secrets to leveraging CHAT GPT to its full potential, and find out why it's not a replacement for human ingenuity but a force multiplier for those ready to elevate their productivity game.

In today's episode of Marketing Insights by Third Eye, Camille sits down with TEI's producer, Allister Macel, to go through some of the best questions and comments on her latest TikTok videos. In this episode, we dig into some use cases for positioning your client as the guide, the importance of ROI in any marketing strategy, hashtag usage, and so much more! This is the first episode of many. If you want your questions answered, drop your questions into her comments on TikTok or submit them to askcamille@thirdeyeinsights.ca, and we'll try to squeeze them into future episodes.

Welcome to "Marketing Insights by Third Eye" with your hosts, Camille and Phillip. Join us on a journey through the intricate world of marketing as we uncover the unspoken truths and hidden motivations that shape the industry.

In this episode, Camille, a seasoned marketing strategist, and Phillip, a sharp-witted business analyst, fearlessly unravel the complex dynamics behind ESG ratings and their profound influence on the stock prices of public companies. Delve into the intriguing discussion as they shed light on the real reasons why many corporations are embracing "woke" marketing themes in their campaigns, dissecting the intricate connections between societal narratives, consumer behavior, and financial performance.

In today’s podcast chat, Camille Moore and Phillip Millar dive into their experience at Face Gym. Join in to learn how Face Gym strategically positioned itself as the ultimate brand authority in its category. Camille and Phillip share their secrets behind making a bold statement and crafting a killer strategy, providing invaluable insights from their experience at Face Gym’s Los Angeles location. This podcast reveals strategies that create powerful and lasting brand authority and how stating bold facts can help elevate your brand and influence in the market.

In this exciting episode, marketing experts Camille Moore and Phillip Millar dive deep into the world of digital branding and the power of constant content creation. Drawing inspiration from the prolific Gary Vee, they discuss the transformative strategy of posting content consistently to establish and enhance brand awareness. With their wealth of expertise, they dissect the nuances of this approach and its impact on businesses of all sizes.

Camille and Phillip also share an exclusive behind-the-scenes info about the Youtube algorithm from a contact at the top. Listen as they share insider tips on how you can benefit from the YouTube algorithm. From algorithm hacks to audience engagement strategies, Camille and Phillip unravel the mysteries of the platform and explain how these techniques can be used to propel any brand to new heights.

In this episode, we interview Torri Webster, an OG influencer who was one of the first influencers on Instagram to monetize her namesake into a thriving business empire.

Whether you're an aspiring influencer, a budding entrepreneur, or a seasoned business owner, this podcast episode is an absolute essential for providing insight into navigating the world of influencers. Dive deep into the art of monetization, how to build genuine relations with digital leaders, and how to create a strategic plan to achieve  tangible, and profitable results.🌟

Love him or hate him, Trump understands messaging and there is alot you can learn from his approach to microscripts that can help you connect and convince your target audience to buy from you. In this episode, Camille breaks down microscripts and how you can use them to keep your brand top of mind with your consumers.

In this episode, we're use Taco Bell as a Case Study to show how important Target Market personas are and how Taco Bell is nailing their marketing.

In this episode, we talk about the importance of customer experience. What better example of what NOT TO DO than airlines!

Are you the best at what you do? You probably have bad marketing.. this is your sign to invest in your own brand!

In this episode, Camille explores why she thinks the Louis Vuitton brand is on the decline.

In this podcast, Camille and Phillip reflect on the feedback received from the dyson video that went viral online. The Dyson case study has over 1 million views and counting; with many users having passionate opinions that couldn’t be ignored. Hear Camille and Phillips key takeaways from the videos. Don’t forget to leave your opinions and comments below.

Luxury brands need to stop chasing engagements.

This is the #1 to make money through digital marketing. You have to tailor your message to the medium and who you are trying to attract.

Join Camille Moore and Phillip Millar in a video about the importance of authenticity in marketing.

Branding is more than just a logo, and Dyson is the perfect case study illustrating a brand that has perfected the complete brand experience.

This is a call to the Tim Hortons marketing team to #BringBackTheRim. Join Camille Moore and Phillip Millar in a lament over the poor marketing decisions that have enraged the nation by going digital.

Today’s Marketing Yard Sale is brought to you by @budlight ⁠#budlightdylanmulvaney ⁠

In this episode, we talk about the huge Budlight marketing mistake with the Dylan Mulvaney campaign released on March 2023.

In this podcast, Camille Moore and Hannah Appel talk about the difference between working with freelancers and working with an agency for your branding and your marketing strategy and the pros and cons of both. The two also dive into viral content, how to get virality and how to not be sold a pipe dream

Undoubtedly, AI language models like Chat GPT have changed the world. Many industry experts have proclaimed the end of many marketing positions but Camille Moore and Phillip Millar have an alternative opinion thats worth tuning in for.

In this episode, we talk about Studio Lagree, an advanced pilates system and how the style of workout missed their mark by lacking a cohesive brand. This video caused quite a stir on Tiktok because of how confusing the business and brand are for the end user. Hear what Camille & Phillip have to say about Studio Lagree in this in-depth podcast on the topic of marketing, brands and boutique fitness.