The New Rules of Branding: From Chanel to TikTok Live
This week on Art of the Brand, Camille and Phillip unpack one of the biggest shifts happening across luxury, culture, and marketing. From A$AP Rocky becoming Chanel’s newest ambassador to Kim Kardashian reinventing live shopping, they break down why legacy brands are scrambling to stay relevant. They dive into the rise of parasocial relationships, Diet Coke’s genius “fridge cigarette” micro-script, the ethics of “Pick Your Baby” advertising, Justin Bieber’s attempted brand comeback, and the collapse of major advertising agencies in the age of AI. It’s a sharp, modern look at what it now takes to capture attention — and why risk, clarity, and creativity matter more than ever.
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