Weekly Marketing and Advertising News July 1, 2022: Coke Teams up with Marshmallow!
Welcome back to another episode of The Radcast! Coke teams up with Marshmallow and Alka Seltzer partners with T-Pain!
Thanks to our sponsor Branded Bills! Use code Radcast20 at www.brandedbills.com for 20% off your purchase!
Social holidays
July 1st - National Postal Worker Day
July 2nd - World UFO Day
July 4th - Independence Day
July 6th - International kissing day
July 7th - World chocolate day
Trends In The Metaverse
- Mark Zuckerberg Expects Billions of People to Use the Metaverse Generating Massive Revenue for Meta
- A Serial Entrepreneur’s [Tommaso Di Bartolo] Predictions For The Metaverse In 2030
- McDonald’s stakes out virtual summer camp in mobile app
- Slash is entering the metaverse to host a virtual reality concert
Marketing News
- Coke teams up with Marshmello for limited-edition flavor
- Alka-Seltzer drops new hangover-relief product with help from T-Pain
- Kraft rebrands macaroni and cheese to promote comfort food positioning
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Special thanks to MrExctbhj for letting us feature his version of the National Anthem! Check them out! https://www.youtube.com/watch?v=Qr0BjbwFAQ8
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Transcript
Hey guys, what's up? Welcome to the latest edition of the Radcast here is the Radcast news. It's Friday, July 1st already July, July it is. Where is the year going? Welcome to our weekly marketing and advertising news edition. I'm Ryan offered your host joined by Miss Um, yeah, definitely definitely not Mrs Just make sure you to get married since last week No, not that I know of not that I know of yes He didn't do it your lope no, no, I'm not above it, but Any of your stallions out there Swoop up co-host Yasi over just know my cat comes with me. Oh boy Yikes, that might have killed all of it. There's an appropriate joke in me, but I won't I won't do it. Yes I'm gonna stay away from it. How is your week been? It's been good on vacation. Yeah for a couple days It was good. We were down to Lake good extended weekend. We did this a little Through Monday Tuesday location. It was good Nicole's out for a few weeks from the job And so we got away with the kids and Just uh, liked it up. Yeah, it was nice. The weather was nice. It was Sunny and warm, but not quite as stifling. Yeah, it's been the last few weeks. Yeah, it was more tolerable tolerable And uh, had a few cold beverages and uh, you know hung out on the water. He did back. Yeah good stuff. Nothing uh, did you Celebrate iPhone turning 15? Uh, you know, I did by taking some pictures and some stories on Instagram So uh, yes, I did and uh, I celebrated because we went we did go play A little miniature golf at a place called oasis. It was quite the oasis and uh Proceeded to almost get uh, taken down by my sons uh, we officially tied at the end. Daddy came back Do you go easy on them or do you like every man from? I mean, I'm not I take like I'll take a couple whole series and like you know, like really and then I kind of lose focus, but They're uh You know, they've gotten better. Let's just say that. I got you And I'm not playing with golf anymore. So my putting strikes like the first thing to go. Sure So uh, it's quite the struggle just uh, my dad would never go. He would ever ever ever Generally speaking to colonize our hyper competitive and we do not go easy on me. Totally So um, I don't let them win But they're getting old enough big enough and coordinated enough that You gotta fight for it a little bit. I gotta fight a little harder There it is just to hang in there, but yes, iPhone did turn 15 and it makes me feel both Having worked on the original iPhone launch Back in the day It makes me feel both old and uh, I don't know The nostalgic yeah, the nostalgic nostalgic nostalgic It was uh, quite the iconic device and it still is yeah, you know, it's taken over the world Taken over the world where you have always an iPhone person like when she's From this time I've had from the time I've had one. I bought. Yeah, you want a blackberry person No, I don't know how old I was when I when blackberries came out like I didn't have a cell phone when blackberries came But my grandmother got one and I thought she exactly I thought my grandmother was so cool I had nipod touch. I had an ipod touch with my NV3 was my first self The NV3 I worked on that I thought it was so cool, but they were all too chocolate did you have a chocolate? No, I had the I had the steel blue Okay And then I and I had the red ones how about the motor roller razor? No, I always wanted one I didn't get one. I wanted the pink one so badly. I was probably on the first And then I had I had an LG extrovert the LG extrovert was last one I had before I got a little bit of a Bobo phone. I hated it with a little sliding. Yes, my mom had it. I found it my mom had a juke Did you work on the juke? Oh, yes, I Absolutely bringing like bring the first music device. I can't be three. Oh, yeah, it would just like Yep The juke I worked on all these that's so cool all these everybody can't paint the iconic campaigns And then the Motorola droid that was fun. Oh, yeah a little dark a little different is when Motorola and Google took a little stab probably that found it shipped into a way for about a year. Yeah, campaign was good And then the iPhone proceeded if I had been of cell phone carrying age I would have gotten a droid because I loved the advertisements. They like I remember them droid Oh, yeah, yeah, everything I phone can't droid can't yeah droid does that was the campaign there that yes, it was I was literally in the room when we were Concepting these campaigns. That's right. It was cool It brings back a lot of emberies and Yeah, lots changed in the you know a lot changed in like an eight-year period there from like 2007-ish which is when the iPhone launched to like Maybe 2015 yeah a lot of iteration a lot of innovation in the phones. Yeah last seven years There heavily hasn't been that much innovation do you think that in the devices a lot of it has not a lot of it But I with Apple specifically I think a lot has changed since Steve Jobs passed. Would you agree with that? I think a lot's changed and I think We found the core identity of what the phone is good for sure You know, many must people said why would I ever use a phone to take pictures like okay, but pictures music um Communication and the social media apps and and things texting yeah like and that's why the iterations have been better performance of the cameras and certain You know audio and different things like that but more storage but the but the actual like Look feel and other like large features is having changed that much because it just hasn't been Anything kind of change. I mean, you know samsung's tried to push the envelopes with the larger screens the folding phones The folding stuff was just pretty interesting. I'm not sure It's found. It's quite use case. Yeah niche, you know, yeah, but uh still brings back a lot of memories and so be interesting to see where it goes Yeah, I think the next iteration is like maybe holograms or something or like I don't know like right like the Star Wars thing I don't know like if you can beam yourself like we're talking to someone and like somehow they Create an augmented reality with you there. I don't right. I think that might be our be the next uh The next generation. Yeah, we'll have the metaverse on our phones. Yes, we'll see. Yeah, what was your phone? Just uh Cool phone Nick First cool phone. It was like a samsung slide up side the keyboard. Oh, yeah. Oh, yeah. Yeah. Yeah. Sorry. No I want to get rid of the keyboards because it's texting right T9 word back. Oh, yeah. I remember that Yes, uh iconic iPhone turned 15. Yes, and uh a little bit of downer news. Yeah, our kelly got sentenced to 30 years As well. He should. Yes, he should He's quite the uh Not good person both for a lot of reasons, but uh What a mess. Yeah, quite the mess. But hey, the justice system came through on that one and did Um no more singing for him except in the shower Ha ha ha ha again A joke we won't make a joke we won't make and I'm sorry Um We have some tiktok updates for the fails. Yes, yes, we do the listeners viewers at home. Yes Um These are new new stats that released this week 57% of tiktok users are female or female identifying 43% are between the ages of 18 to 24 And I'll call out that 50% or over 30 So before you go all I know it was just younger people. Nope. It's not And that's still you know, I mean 18 that's still an adult, you know, it's not a of kid app little children's app Um, it's not like webkins God, I love webkins 3.4% are over the age of 55 and 3.4 is not sound like a lot, but that's 34 million people on this app That's just how staggering the numbers are over the age of 55. Yep. Like this is this is for everybody and it's here to stay Users currently spend an average of 52 minutes a day on it. I spend way more than that is That was a shocker to me almost an hour on the the app at day And 90 this is what was interesting to me is 90% of them visit the app more than once like it's not just you know At one time and the average session lasts 11 minutes Which is enough time to watch 26 videos that are about, you know, 25 seconds each Too big to ignore folks a lot of attention is being spent on tiktok as you can see the data is going up It's interesting to track these numbers like you know month over a month. Yeah, you might be here, but 11 minutes per session Just constantly consuming an hour a day and that's going to be rising Damn, our day people waste it's a lot of damn time, you know I love tiktok so much. I mean, you know Everybody's to have their downtown. I guess you you know, it's just taking over where they're watching You know, it was TV before right and now You know that that's eroding it TV time Facebook, you know, I can take away by an air fryer like I will go home and like look up air fryer recipes on tiktok One of those people now tiktok made me buy it. Is there in their hashtag? Yeah, what's tiktok make you buy Nick? Nothing yet. Nothing. Yeah, you should get an air fryer. My life has changed. Is it bet? Do you like an air fryer? I love it Okay, I love a lot of it because like my oven frightens me like I think that something's wrong with it It smokes. I've had it. I've had my people into fix it like at my apartment and it's still just It might explode. It might explode So the air fryer has been good You like air frying. Yeah, it's good. Yeah, I've never sweet potatoes in there exactly the taste like a fryer Yeah, is it crunchy? Yes, like you do french fries and they're crunchy. Mm-hmm come on man Come on. Oh, yeah, I don't believe when I see I'm telling you all right. It's worth it. You need to get air fryer sponsor You know challenge accepted air fryer brought to you by the radcast. Oh Yes, speaking of food speaking of food we did else this week if you have a list of the radcast this week Let me tell you some weeks inspirational motivational business journeys This is where you learn something this week. You need to go listen to Tom roaches episode One of the smart guys in marketing. He's a strategist one of the largest agencies in Europe Called jellyfish and lots of knowledge Teaching you about marketing from the top of the funnel to the bottom And how you need to think about branding marketing and what's happening on TikTok and what's happening in the evolution Of advertising and so you need to go check out that episode with Tom roach That released this Tuesday You'll thank me later And next week my friends My kids are excited. This might be the one episode. I'll let them listen to That they'll they'll actually be interested in Casey Webb host of man versus food It's been on the food channel rest travel channel. I think it's technically a traveled channel entity now But uh, food network and Casey was awesome and really down her nice guy had a blast talking with him and Might be more to come with old Casey Webb and the radical folk but More on that, but you need to listen Casey was great talking about just His professional journey, but then of course just the ins and outs of the show, which was fascinating to learn about My kids nice one of the like this shows there's so many there's so few In case now I talked about how little Televisionaries that you feel like you're comfortable watching with your kids. Yeah, like and yeah That's a we enjoy it because it's just talking about food. He talks about different foods How it gets made, but then there's always the in challenge How much food can Casey consumer how hot the food is yeah, he is and uh, he can eat some hot stuff. Geez That might stay what you think about Where to get to that a little bit a little bit the meat sweats You know you're had the meat sweats uh Nick No comment Yeah, I don't know if I've eaten up. I mean, I don't know I eat a lot of steak and You know, I don't know. I don't I've heard that term and it's like I'm hot eating. Yeah, no meat. I don't I get hot eating spicy food I did watch an episode where Casey ate like a 49 it he ate the whole thing 49 ounce Like some kind of Tomahawk or something. That's a lot of damn meat. He's the whole thing In 30 minutes or less and he did it. Oh, no, I would be I kind of got the meat sweats watching But uh, yes, uh turn to tune in next Tuesday Anywhere everywhere and hey, you can watch that episode See me and Casey talk a lot about food and a lot about his journey and he was Super down to earth so check it out next week And you know what next week also, you know, it brings me to you know, if you're watching the episode It's easier to kind of get this analogy here, but July 4th is next weekend and so in honor of it being a little early With my paper tourism. I do have on my American flag hat that is a little different than the casual American flag What would you call this? What would you call this style? Dark monochrome black and white My branded bills official sponsor of the rat merchandise sponsor of the rat cast I have on a American flag hat that I've actually owned for quite a bit. It's one of my favorite hats and Elite collection I believe yes, I think you're right and it's Only can be found at branded bills.com premium headwear premium apparel and hats that look is good As this one my little uh my army Would you call this camouflage camouflage camo They got all kind of stuff including that yacht hat that I'm still waiting on You need to go check it out rat cast 20 20% off your entire purchase Plug in the code or go to our website rat cast.com click on sponsors click on branded bills Click on that link. You don't have to enter in that for that point anything else you put in your cart Well automatically be 20% off They've got all kinds of summer stuff out flat bills curve bills Hoodies if you want to get ahead for the winter there you go And that t-shirt but tons of t-shirts too. Yeah, that's cool designs their art department is awesome. They divide Great quality but get this your logo can go on any of their premium hats t-shirts Hoodies etc By doing custom orders which we've already done for the rat cast including down the way again in our studio here You've seen us shipping address mention it. So go check them out branded bills Proud sponsor of the rat cast brand of bills dot com And we've got some social yeah happy national postal worker day. Hey Don't go post along. We appreciate our postal workers. Yeah. Is that going postal? Is that or is that a bad thing? I don't think it it's not bad yet. Yeah in a couple years this episode could be canceled Yeah, no national postal worker day You know, I'm gonna go buy some stamps. There you go. I need to make it to post office. I do love writing letters to people That was the only fun part about my brother being in basic training was writing letters. Yeah Um tomorrow UFO day Yes, you a U.A.P Unidentified Ariel Norman yeah Yeah, you want to come you want to see some UAP and it come to my house before kids. There's lots of UAP flying everywhere You never know what kind of UAP you never know what it is. It is very unidentified. Yeah But yeah, do you believe in UFOs? There's something out there. I mean Not like in aliens. I don't I don't believe in like extra terrestrial. I think that there's things we can't explain Nick you think there's some UFOs out there watching over us Depends on what you mean by UFO like aliens. There's aliens and flying saucers. Could be Sounds pretty definitive there Nick I think it's probably man-made. Yeah, I don't know I it's like I guess I'm just like a blue when I see it guy like I see the stuff online and I don't believe anything Most of what I watch online with deep fakes everything else like if I see a fucking alien walk by or Lie over me. I will be the first to tell you when I see it But I haven't seen that I believe in like ghost in house. I've never seen a ghost see I believe in like ghosts and paranormal activity and demons and all that stuff Right, but I don't believe in aliens Yeah I don't discredit anyone that wants to tell me they've seen it, but I kind of need to see it Yeah, you know, and I've been some spooky places. I'm gonna have yeah, I've been freaked out My mind is convinced me that maybe Something was going on, but in truth was there anything in front of me that I ever see anything that actually everything No, my mind tricked me into just being fear right you know having fear sure but you know, I don't know Show me I got a show me baby show me the money Show me the UFOs We'll see and I you know, I'm gonna celebrate July 6th with my wife international kissing day. There you go You know, that's we precious. That's on Wednesday Next Wednesday don't forget kiss the kiss those that you love or that you don't love, you know The world more well Yeah, don't need any more mono, but we more you know more love more kissing Uh, and then because it happens before our next episode July 7th world chocolate day world chocolate, and how can you not celebrate world chocolate day? I like some chocolate. Who doesn't like chocolate look? I I let you're allergic or something like a dog saying Yeah, I like but dark chocolate. No Absolutely not Oh, I'm devastated. Bitter. Seven two percent or higher bitter dark chocolate unless there's caramel in the milk chocolate I need some milk in that thing. Do you know I'm talking about Nick you with me milk chocolate? No, it's a dark chocolate guy I knew it like your black coffee too on the same page with that No, but look, I'll like I'm not gonna discriminate against chocolate. I'll leave it right here I'm fired next week. It's like 15 is longer on the Here because of all the opinions we don't like you do a dark chocolate. I get in That's where dark chocolate belongs That's where it goes But that's how we got for holidays Oh Trends in the metaverse We're just gonna get straight in here. I've got to leave that behind as fast as possible And I gotta go find a milk chocolate bar somewhere to feed my face Dark chocolate What we got here? So Mark Zuckerberg expects billions with a bee of people to use the metaverse generating massive revenue for meta This man and his money the Facebook co-founder explained that he expects the metaverse to be massive and become a major part of his company's business over the next decade He said and I quote this is Mark Zuckerberg We are at this point, you know a company that can afford to make some big long-term research investments And this is a big focus So to me Facebook meta is just pouring tons of money. I mean he changed his net like what else is a guy that changed the name of his business To meta gonna say about the metaverse and I'm torn between like this is the next thing or this is just his I just started a car. I just opened a car dealership selling cars is the future Of the world It better be and I think it is gonna be a big part of it. It's it's it's the evolution of gaming and Kind of the world and shopping and I get it's the it's happening Like yeah, it's a little self-self serving to a degree and you know He added I sorry put this by utilities to be able to be more productive in virtual and augmented reality So you're gonna buy apps on top of being in the app, you know in a way spend spend spend yeah So we'll say it's obviously coming yeah and My kids again like I've said they do care what their avatars are wearing so it's Clearly gonna matter more as we move along to it and to a specific demographic as well And I but you know like it still it feels to me like this dystopian world though where no one's gonna leave their house Uh-huh. It's a little it's a little scary. It's a little bit scary. That's where that's where this feels like it's headed like right Where you know everything outside of the house. I mean just inside you're in The faux world. Yeah, you know, I guess it's a real world if you think it is But it still feels very like disconnected and dehumanizing. Yes to an extent. I think that's where The issues are gonna come or like is the dehumanizing de personalizing like Out of body experience out of touch with reality You're not out of touch. You're just in a different one which is Concerning to me as well or could be potentially. Yeah Um, so we'll see. I thought this was interesting A serial entrepreneur Anyway, you're not gonna know his name and I'm gonna say it. He's predictions. It'll be in the show notes. Yeah in the show notes Predictions for the metaverse in 2030. It's a 2030. We're still in a few years away. Yeah The next phase of my verse will be fidgetal Get fidget. Oh You don't you don't pay to listen to the show if you did you know you I have to pay you to listen to my singing Combine the physical and digital Okay, that's that's fidgetal I had to google that to make sure I was like surely it's not that pedantic. Yeah, but it is you remember that song. No, you know Oh, you don't let's get physical physical look it up and what added or like while I'm talking right now Uh, the metaverse will revamp the education system. I can see this. Yeah, I can actually see this happening If you tell me I'm in grad school and not have to leave the state. That's amazing. You've got online schooling already happening right so it sucks if If kids can stay home and be in some type of hybrid Environment yeah, that's a little more like this makes sense to me right more tactile than just you know e learning Yeah on some level and then have a social aspect I can even see you go into a campus and having these experiences and then the social aspect being Because you still got to be able to have rage and parties. You know, so like I still don't get that, but you can't you know have ragers in the metaverse or Jones, but you know it just depends on ready to school. I'm gonna I'm gonna trademark right now PJ in the metaverse and the bathtub that you make it in and some meta fruit Oh Okay, medic medic egg Keg a verse The workforce will move to the metaverse. Okay, I can see this a little bit certain things. Yeah, and then digital properties will have a greater impact on GDP Well, I mean if bar combining the last two articles if What mark Zuckerberg Hopes happens right right there isn't of money to make sure it does have right in the resources. Yeah As more people and more money is spent in these digital properties. It is gonna have an impact on GDP If but it will be it still Is it in replacement of spending that's already happening or is it in addition right right? Is it in yeah exactly so we'll see Uh, where it goes, but I think again, these some of these make sense and I think that's where some of this what These practical use cases will start to unfold sure and it might happen in a more meaningful way than just And sooner than we think you know t-shirt drops and right and games in fts real blocks. They're only every corner McDonald's meanwhile is staking out a virtual camp in their mobile app McDonald's this month is bringing a virtual camp experience that features a variety of deals Menu hacks and other programming exclusively to its mobile app Uh, the virtual camp experience is another indication that the fast food chain views its mobile app as a linchpin to winning the hearts of Gen Z This is a huge effort for them I think this is fun. Yeah, you know um Do you use the tunnels app? Do we McDonald's? No, I don't um I I say my kids there. Yeah, every now like they'd like to go every week every day We go probably once twice a month. Sure um We tend to go to Wendy's or Something. Yeah, Chick-fil-A. Yeah, and I will say this we used to do I used to do hotcake Friday with my two middle boys Uh, and they've kind of grew it out of it a little bit and then we had the pandemic which kind of shut it out. We've literally done Because I have them um Every Friday morning. I was taking them to school and we did like a hundred and 28 Fridays in a row something like oh special in grade school. Yeah, that's really cool That's really cool. Every uh, it was hotcake Friday, but you never used the app No Pre-pandemic and I know they had the app that they have for a while, but uh, we never use the app. I yeah I don't have it. I'm not a big McDonald's person. I have the Chick-fil-A app, but I never like I never use it I have a Chick-fil-A app. I have like a Zaxby's app. I never use them. Um, few of the places we regular Panera Yeah, I think I do have the panera now. I use my Starbucks app way more than I want anyone to know I think everyone does so as we'll say this as we've graduated from McDonald's we do go to Starbucks now and when we sit there um The number of people that have ordered on the app like my 12 year old goes. Yep Dad, I think we need to open a Starbucks like we will because he sees the number of people coming in I love it. Little entrepreneurs Like you said when people are coming in out of here and like now it's like running joke like how many people come in and out of that place It's a mobile and we see the same people because like we go we can go there between there and like panero like the last this past year sure and Probably went to starts 20 times on Fridays and Uh, you see 85% of the people are the same. They're coming in out. Oh, yeah. No, they know me at my my Starbucks I know my cat too. I've brought him like in the drive-through just getting out of the house. Yeah, like a dog But back to the virtual camp. Yes. Yes. I think it's fun. I mean It's for the Gen Z. It is. It's cool. I don't think I'm ever gonna drop my kids off there, but you know, but it's Yeah It's all about being relevant to different genres. I just like McDonald's always like it's just always gonna be there Yeah, you know, I think they will we'll see so slash guns and rainy guns roses fans out there slash is entering the metaverse to host a virtual reality concert They've joined the metaverse to host a performance in virtual reality artists everywhere seeing SBR and magic mirror as the ultimate digital representation of their art Giving their fans a totally original experience built for the highest levels of immersion So kind of cool. It's cool. I like it. I love it You know is it Is it actually guns and roses performing or just him? Yeah, it's just him. Yeah But still, I mean, what does guns and roses without slash? I know, but where's Axel? But they're they've also re-released Some vinyls, I believe. Yeah God Sweet child of mine. I was like one of the first like songs that came out. I'm like, oh god. It's so good Then November rain. Oh, yeah, so good. Oh, yeah, classics classics. We speak real music taste. Maybe not chocolate, but music tastes Yeah Peace offering yeah, there you go. See And that wraps up our metaverse news. Oh, we go Trends in the metaverse But back to marketing coke cola teams up with marshmallow for limited edition flavor And that's not just the food marshmallow. That's the artist as well Coke will release a limited edition flavor in July. So this month that was created in collaboration with Grammy nominated artist Marshmallow The new flavor which introduces strawberry to watermelon to the coke flavor marks the first time the Coca-Cola company has co-created a beverage with an artist I didn't realize this was the first time. I didn't either I like this the cans are gonna be the They're white they're really cool like marshmallow. This is fun makes a lot of sense. Especially with their new Taste and combinations. Yeah, I've been doing with the platform. So Coca-Cola creations. Do you like marshmallow? I do like marshmallow I like the artist and I like Oh, listen, I forget marshmallows, you know, I remember to get like stuffing my face with like marshmallow I thought you'd get to me in there. He's a little scary But my brother and I would throw the minis back and forth and try to catch him. He's hey Here's the you're seeing the marshmallow gun Yes, I wanted was so badly my mom almost bought them one year for Christmas. Don't peg you man. Peg you the marshmallow But my kids have a I had one at one point. I don't know what happened to it I'm gonna just throw them now. I just get hit with the Nerf guns. There you go right in the face Terms just they love you. Yeah, so that's the UAP right there. Hey, there it is Call back I like this. It's fun. It's a great Combo for the brand. It makes a lot of sense and I'll try it. This is what I've got it totally for it. Yeah, I kind of want to taste it and I like marshmallow most of these music all those collabs are good. Yeah, yeah Every time I hear I'm like I kind of know that sound now like with someone, but pretty good Make you like marshmallow. Yeah, I like his co-labs. They're good co-labs This is cool. Alcohol sir drops a new hangover relief product. I might have to get some of this before the weekend They're late time you know Late time gets some fun times sometimes. There you go I'm gonna have a little marshmallow coke wash it down with some alcohol sir hangover To promote the new product designed to alleviate hangovers tea pain Remix the bear's brand classic jingle in his distinctive auto-tune crew The hip hop influence take on the plop plop fizz fizz Your worm is available to stream on alkyceltors website is attached to a tick-tock dance challenge Always see that Alkyceltors making a move a more forward play for the party going crowd with this new hangover product Partnerships with team tea pain The modernized take on the brass hater's return is intended to be an anthem for the morning after This is just what you want when put tea pain on after you have hangover I usually want something a little more mellow personally. You know, I absolutely silence silence, but I'm gonna take it out of my trial. Yeah, this is Why not and I will say this so the secrets out If I have a little hungover I usually take, you know, three Advil in a couple of alkyceltors anyway So there might be on to something. Yeah, it's a good combo trick you had to the Advil before and the alkyceltors for the Look at Ivy. Yep, the liquid ivies. Yeah, look what ivy. You need to call us. That's that'd be a perfect sponsor right there and depending on the day I'm a mosa because that's the only way to get over it. It's a cute drink Hmm those are facts Haha That's a bloody berry for me. Yeah, no, I'll do my mosa. You can have a bloody Mary. Yeah, I can do either way I'm an equal opportunity hangover I got you. I got you in player. There you go. I try to you know, I will say this you get old enough I don't get that many hangovers anymore I know how to have a great time the night before and I have a great time. I mean I have to and I can balance it out so that where I it doesn't crush my morning anyway, you know like It's uh, it's an old man But that right now part of it's drinking a few sips of gatorade and waters throughout the night I'll do coconut water and take a multiple. I mean, I could pour one on pretty good Yeah, as long as I'm drinking hydrating through the night and hit a gatorade before I go Gatorade if you addville for bed And the alkyceltors I've heard in the morning. Dude, I'm ready to do anything. I'll go work on the plant. Hase whatever you do My hangovers are never intentional. You know, pick the garden and whatever from me and then the next day I'm like oh no mistakes for me to find out I'm going out like I take the right precautions But sometimes happy hour turns into 11 o'clock and I'm like oh no 11 o'clock come on. I need like five hours sleeping. I'm good. Oh, yeah, no I mean, yeah, but I was dying a couple weeks ago. I walked in here. I hung over and I was like this is the end for me Yeah, it's not fun going to work on it really help, but that's why you avoid the hangover to begin with No, it doesn't mean you're a hundred percent, but you know, but you're at least 85 or higher, you know, like Nick about you you know how to avoid them. Yeah, I like bloody marries and With that in a t-shirt. I like bloody marries in adville. Yes I Got it. Everything in moderation including moderation That's a sobering reality right there. That's uh My good for a name Lincoln said that. I think That's that's so the old live sales guy that it was Winston Churchill Yes, but back to moderation craft mac and cheese. They have a little rebrand Let's see where I'm here craft rebrands macaroni and cheese to promote comfort food As something positive as opposed to a guilty pleasure The move includes a name change from this is kind of silly craft macaroni and cheese to craft mac and cheese Reflecting on how customers originally or organically talk about the product Packaging will come in a single blue hue that draws greater attention to the non perishable items noodle smile Iconography which has been redesigned with more dripping cheese Hmm love that I do like uh listen This is mac and cheese is one of my favorite food like if there's there's a lot of things like from kid carryover to adult care of that Just didn't make it This made it like I can eat some mac and cheese. I can live on it It's my favorite thing the kids love it. It's one of the few foods in the whole house. I think everyone eats Like we got some picky eaters. You know you got four boys. We got two really anything and then two they're like the world's picky And just about all I think all of them universally except for maybe Hudson Eat mac and cheese. How do you go wrong? I mean and I can eat the homemade kind The mac the craft mac and cheese can they'll be they'll be the shells of cheese Sign me up. It makes me want you know what it makes me want to play That's me About mac and cheese Uh, and it makes I like this. Hey, it's how people talk about it. When do you make sense? I'm gonna have some craft macaroni and cheese No, I'm having a mac and cheese. I like it and uh, hey Comfort very busy. I mean, I don't know how much That she you know how real you can really make the the powder cheese look or what right right If you get the shells and cheese the velvita at least you know squeezes out, you know Haha You know it's good though. It's so good. It's so good. Don't act like you don't like the jets there Of making it. I'm always a little bit gaggy. I'm like all right. This is fine. Yeah worth it And I think we're going to cut it off there folks. It's a bit of good week. Indeed Um, any final words? No, I got nothing We were chatting on this one. Yeah, they're about to have a good weekend. I'll be on the beach tomorrow Ah, there you go. Yeah, happy fourth. It doesn't celebrate. Stay safe. Next time vacation. So uh, yes, stay safe July 4th next week and uh, we celebrate our independence and all the employees celebrate their independent independence for work Ha ha ha eat Yes, everybody stay safe out there. You know where to find us the radcast.com search for all of today's stuff T-Paint hangover You'll find all of the highlights that's But it may be an ad You find me at Ryan Award on all the social media platforms for for christian yasi. We'll see you next time To listen to full episodes or to contact us visit us on the web at the radcast.com Or follow our host at Ryan Award on Instagram. Thanks for tuning in Oh