Southern Comfort Releases Drinking Pants For Thanksgiving: Weekly News 11.11.22

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 Hey guys, what's up?
 Welcome to the latest edition of the Radcast.
 Here is the Radcast News Friday November 11th,
 2022, our weekly marketing business
 and all kinds of world news.
 I'm joined today by the wondrous,
 the marvelous, the spectacular producer of the Radcast.
 Nicholas Weaver, what's up brother?
 What's going on? How y'all doing?
 Nick for everybody that knows Nick.
 I wanted to give you the full name, Nicholas.
 Something kind of like, I don't know, powerful about Nicholas.
 I always think like, I don't know, daddy war bucks, Nicholas.
 I don't know.
 I think my name means victory of the people or something like that.
 Hey, you're a man of the people.
 That's what it is.
 You get the day brother.
 Yeah man, doing good.
 It's good to have you.
 Thanks.
 We're working through our news episodes.
 Nick's going to join me from time to time.
 Ray, who's our director of operations
 and media here at the agency.
 We'll get on here and we might have some special guests
 every now and then.
 You never know.
 We can do whatever the hell we want here.
 We make up the rules as we go.
 There are no roads.
 Kind of drives Nick crazy.
 It might drive Nick crazy.
 The mind of an entrepreneur.
 It's your figuring it out.
 You know how it goes.
 That's right.
 Speaking of how it goes.
 You know, we're in the cozy Radcast studio here.
 And it's feeling extra cozy now.
 We've got a little new decor.
 We've got our wall of fame as what I'd call it.
 Some of our most known names on the show.
 Showing off some of those from old Greta Cardone all the way down
 to Austin Hope.
 Austin Hope.
 Actually, I want to give a shout out to Austin, who's right there.
 Actually, his winery.
 Hope, family winery.
 She just named winery of the year in America.
 That's some big fucking news.
 Let me tell you, winery of the year in Paso Robles.
 It doesn't happen, folks.
 It's always these Napa names.
 But Austin's kicking ass, taking names.
 He's going to be coming on the show here soon to talk about that.
 And you know what?
 We might actually fly out of freaking Paso Robles
 and do it right in his damn wine field.
 That's what we need to do.
 Austin, if you're listening,
 once you carve out a little spot for us,
 we're going to go pop some bottles right there.
 He better restart making some champagne.
 But hats off to him.
 Hey, hats off to him literally and figuratively.
 Got on my man.
 My boy, how he pee, how her pains up there.
 Bruce Buffer, Marty Smith, the bachelor, Jesse Palmer.
 We got everybody in anybody.
 Of course, the lovely Heidi Montagg,
 who's having a baby at any moment.
 Heidi, if you're listening, you need to go.
 She looks ready.
 Spencer's got to be pumped.
 We got another child on the way.
 So congrats to them.
 But we're excited about our wall of fame
 that's going to keep growing here on the Radcast.
 So a great job by Nick,
 with all the art direction there.
 My man.
 Thanks a lot.
 They turned out pretty nice.
 They did.
 You, uh, man of many talents.
 Uh, you know, we got a few,
 a little bit of intro small talk here.
 I saw this.
 It kind of caught my attention.
 And I'm always was a friends fan growing up.
 But Jennifer, Jennifer Aniston had a variety,
 um, magazine, flash online article,
 come out where she said,
 there's no more movie stars.
 She hates social media.
 And I, I like Jennifer Aniston.
 This is nothing personal against her.
 I just found it.
 It was actually insightful for me because here's the deal.
 Social media has leveled the playing field for being known.
 And movie stars don't really love it because, you know,
 it used to be, they got to be rich and famous and all these things
 because they were on TV.
 They were on movies.
 And these are the only avenues for really personal brand building.
 You know, it was more exclusive.
 More exclusive.
 And now with social media.
 Social media has been around for a long time.
 So this isn't new.
 But it's certain people are just now coming around
 to what the, the opportunity is.
 And that's for anyone to truly be,
 quote unquote, famous.
 I like to use the word known.
 Actually trademarking the name.
 It pays to be known.
 So it does.
 It pays to be known.
 It pays to be known.
 And I think people haven't embraced this enough.
 And that's why I'm super pumped about the coaching that I'm about to launch.
 Nick and I just finished filming this.
 We're in the editing phase.
 It's going to be launching in like two weeks.
 Personal brand engineering.
 It is engineering because there's a science.
 There's a method to the madness.
 And this went right in line with that because I think,
 you know, stars hate it because the playing field is even.
 And yeah, we can all be annoyed that this TikTok person or personality
 or the next is suddenly, you know,
 instant famous or whatever.
 But don't hate the player.
 Hate the game.
 You know, so or play the game.
 And so we're going to teach you how to do that with our coaching that's launching.
 If you follow me on Instagram, drop me your email.
 That's the best way to get involved with that.
 We've got a lot of stuff coming where days away from some more official announcements on it.
 But this really played right into it.
 And pretty pumped about it, Nick.
 Sure did.
 Yeah, pumped about all the releases for that.
 We got.
 And look, keep me honest here, Nick.
 You know, you were watching, you're listening.
 It's not 101.
 It's not you to regurgitate it.
 We got some tricks.
 We got some tricks up our sleeve felt like it felt like I didn't know.
 But it's like I started to kind of outline things and it started coming out.
 I was like, this is the secret sauce right here.
 Yeah, I felt like I should be paying just a good coordinate.
 Yes.
 Yes.
 Yes.
 I'll pay you later.
 No, but it also here since it did feel that way.
 And so I hope everybody will check that out.
 If you're trying to grow your personal brand and look, I got a lot of people.
 A lot of people that follow the people that trust that hate the word personal brand.
 I don't love it either.
 But here's what it is.
 That's what people understand it when I say it.
 You got to amplify your knowledge, amplify your point of view.
 You got to get it out there.
 And so, and yes, you need a point of view and not just you and standing in front of a BMW going, I'm cool.
 That shit isn't valuable.
 But everyone has a story to told and social media gives you the avenue to tell it.
 And I'm going to show you how to get known and get it out there.
 It pays to be known.
 It pays to be known.
 Speaking of being pays to be known, Elon Musk knows that game of self.
 Mr. Elon.
 Mr. Elon, he's been laying out the plans for Twitter pretty actively.
 Trying to get those advertisers not scared.
 He did a webinar this week where he launched or announced.
 Everybody doing payment processing.
 And he was one of the co-founders of PayPal.
 That's right.
 And leaning into video.
 So he wants to take on all players in social media.
 He doesn't want to keep it just about the tweet.
 It's going to be all about the deets.
 And it's going to be.
 Yeah.
 I'm excited for leaning into video.
 Yeah.
 I think it would be cool.
 I want to see where Elon takes it.
 Like, I don't know.
 Like, again, I don't agree with everything the guy says.
 But I do like the innovation that he tends to bring to everything.
 So yeah, that's right.
 He wants to go further and do the things that people aren't willing to take on.
 Yeah.
 Exactly.
 And so I don't like people getting fired.
 But like, if they truly had that much fluff and they had a, and they're not making money,
 then you got to, you're allowed to make changes because you're not publicly held anymore.
 You own it.
 That's right.
 So again, I think there's still an opportunity on Twitter.
 We're going to talk about that a little bit in our social media news.
 And speaking of news, Radcast news.
 If you didn't listen, Michael Newell was on the episode this week and undiscovered unknown.
 It's out there in plain view.
 But a really great investment opportunity that people don't think about with real estate.
 I'm going to tease it a little bit because I want you to watch it because Michael was really insightful.
 Super down to earth, a great guy.
 And he's killing it net worth almost like $100 million.
 And you wouldn't know it.
 And literally broke it down for how to take advantage of this undeveloped real estate opportunity.
 And it's not where you think in the data sort of lives.
 So you need to go check it out.
 Michael, it's great.
 Next week, my good friend.
 I'm becoming buddies with this guy.
 I really love this guy.
 He's the most down to earth, like successful entrepreneur that I feel like I've gotten to know this level.
 Chris Hansen, who I met and was lucky enough to meet through my man, how he peed.
 I think billions want to be, it's going to be the first of many think billions releases we have.
 Short episode, 2025 minutes.
 Chris is a co founder and partner for several companies, including Genesis reference labs.
 VK, which is a CBD company.
 The refinery med spa and boss blood kennels.
 And we might just be partnering on what's going to be the biggest baddest coolest lab-grown diamonds venture in the US.
 So excited about that.
 Yeah, I'm excited about that one too.
 Yeah, it's going to be fun.
 And I get to get on the ground floor, but Chris is awesome.
 You're going to love his personality.
 You need to listen.
 And I know you'll get a lot of value from that.
 I did.
 And just be blessed to know him.
 He's a good guy.
 Really good guy.
 That's right.
 I mean, you were there, Nick.
 And you know, we were out in Palm Desert at how he pees.
 That's right.
 So, I mean, didn't you think Chris was just like solar even killed?
 Yeah, so down to earth.
 Yeah.
 Yeah. Super good guy.
 Looking forward to working with him.
 Yeah.
 So we're excited about that.
 That launches next week.
 That's Tuesday on all the, the normal channels, including our video channels.
 Insta, Instagram and YouTube, where we do our doing a 10-minute episode.
 So when we make sure we plug that, if you want to watch the short and condensed version,
 10-minute episodes on Instagram, now available for all of our shows the last few months
 and moving forward.
 So, try to meet people where they are.
 We don't all have 40 minutes, 50 minutes sometimes, but you want to watch something condensed.
 We're really enjoying that format.
 Get the condensed version, value packed.
 There you go.
 Speaking of value packed, our sponsor, as always, branded bills, branded bills.com,
 get all your hats, sweatshirts, hoodies, beanies, everything great.
 I'm normally rocking it.
 No hat today had a client meeting.
 You know, so try to keep the do going.
 You know until my nicks, nicks got the best do in business over there.
 He's got the best flow.
 Nick's hair is legit.
 You need to watch that 10-minute episode full episode of the news of this.
 You need to check it out just for just to see Nick's hair.
 He's got a...
 Can you see it laughing in person right now?
 Yeah.
 He's got more product than Amazon and that thing, but it is good.
 But yes, branded bills, branded bills.com, check out all the merchandise.
 We've got all lovely hats.
 It got dimensional hats, trucker hats, flat bills, curved bills.
 They make the best hats in the business and my favorite.
 If you go to the radcast.com, you click on sponsors.
 You click on branded bills.
 It'll take you straight to their website.
 You get 20% off automatically.
 You can do custom things like we did with the radcast or they've got some amazing, cool, trendy designs
 that will make you look great for the holiday season.
 It's time for a hoodie.
 I'm ready.
 Archer coming in any day now and I'll be rocking that thing in here.
 I can tell you that right now.
 That's right.
 So give them a shout out.
 Tell them the radcast sent you.
 Our good friends, our official merchandise sponsor, branded bills, branded bills.com.
 Yes.
 And I will mention, if you want to be a sponsor of the show, we do have a vetting process.
 So reach out to us.
 You can always hit me on Instagram or you can hit us through the website, radcast.com.
 If you're interested in partnership and we do partnerships, we don't sell ads, we do partnerships.
 So reach out.
 If you're interested, you got some exciting partners actually coming down the road.
 Speaking of coming down the road, we've got lots of lots.
 We got like four key social holidays and this first one, we have a good time on the radcast.
 We like to kid about certain things, but we're not going to kid about this.
 My dad's a veteran.
 A lot of my friends are veterans and today is veterans day.
 So get out there and thank your lucky stars for all the veterans that have served so that we can all do what we want to do.
 Talk like we want to talk, have shows like this.
 Freedom is not free.
 Freedom is not free.
 And we can't forget that.
 So I want to send a heart help, real thanks to all the veterans out there for your service.
 And we appreciate you more than we could ever convey.
 That's right.
 Sunday, speaking of just being nice to people in general, is world kindness day.
 Yeah, that's a good day.
 I like world kindness day.
 You get anything's planned.
 They're Nick or you you're going to go like pets and dogs or might be kind to myself and take a little relaxation.
 Oh, there you go.
 Hey, I mean, you could be kind to numero.
 That's right.
 Sometimes you have to.
 Yes.
 You know what?
 It reminds me.
 So what am I?
 My first job was actually washing dishes and I did a little post on this.
 I watched a macaroni dishes and meet three.
 Glorious.
 Everyone should watch dishes as a first job.
 It will teach you grit.
 Sure will.
 But my second job was at a VHS tape.
 This is a competitor blockbuster called movies.
 And we used to have these things.
 Little stickers that we have to put on it says be kind to rewind.
 So I'm kind of stay.
 We don't have to do that anymore.
 But it reminded me of that because it was a pain of the ass.
 We get those tapes back.
 You know what?
 The hours I spent.
 Rewinding tapes that people.
 We had in the back room.
 Like I said, they'd be like the only job you didn't want.
 You'd be sitting there going.
 And you had no smart phone to kill time in between those things.
 Rewinding.
 You're like lost in your own sauce in your mind.
 Just imagination.
 Mindless.
 But again, tapes waiting on them to rewind world of pure imagination.
 So all you.
 I don't know.
 Youngsters out there.
 They've never had to deal with.
 Rewinding.
 You guys don't know what those calluses look like.
 You know, having to.
 Have the deal with it.
 It's so easy.
 You know, Nick.
 You guys didn't have any of the.
 I had the VHS.
 I mean, were you four?
 You pressed up and everyone.
 That's, you know, it's about it.
 I don't know about the calluses and all that.
 Oh, you know, just.
 I was like walking through the snow, you know, like with bare feet.
 Like, yeah, it's just kind of a overstatement that we all do.
 November 15th.
 I believe that's Tuesday.
 Clean out your refrigerator day.
 We need to have this here.
 It's our offices, man.
 That thing needs to clean out, you know, not it.
 Yeah.
 You can get in on that.
 You can clean out your refrigerator on Tuesday night.
 You know, I think I am.
 You can always, you know, you can always straighten up your refrigerator.
 Get a little cleaner.
 Do you get a little unwieldy?
 Yeah, I'm so busy, you know, just it does sometimes.
 What's the worst thing that's that's surprised you in the refrigerator?
 Oh, dear.
 Old leftovers or something?
 Yeah, you know, something gets hidden at the back and you don't see it work up in months.
 And then you do.
 And that's the question they keep on giving.
 When you take it out and you're like, ooh, man, what's growing in there?
 Yeah.
 I don't know.
 So November 15th, clean out your refrigerator day.
 So get it on your list.
 That should be like a once a week thing.
 It should drives me crazy here.
 Like, you know, I'd go in there and I think about it and then I forget.
 So clean out your refrigerator day.
 November 16th couldn't not mention this one next, I guess, Wednesday, National Entrepreneur's
 Day.
 So I think we need to congratulate all the entrepreneurs I couldn't help.
 Nope.
 There we go.
 There we go.
 Nope.
 There we go.
 More appropriate.
 I think the screaming was actually more appropriate for what most entrepreneurs should
 end up doing the first year.
 That's not easy being an entrepreneur.
 No.
 It's not at all.
 It takes grit, takes patience and takes a lot of, I don't know, risk.
 Risk reward.
 That's not fair.
 So Wednesday, National Entrepreneur's Day, they're just social all the days.
 So we got some social media news today, first and foremost, Instagram, I saw this.
 This seems like late to the game, but like, finally, rolling out new in-app post scheduling.
 Finally.
 Yeah.
 Surprise you that wasn't under there.
 Yeah, I did.
 I think it's going to be great for like, reels and stuff.
 Like, even though we use scheduling software for certain things, the real scheduling is wonky.
 And so maybe in-app will be a little better.
 Yeah, maybe a little more high quality.
 Yeah.
 And what happens with the app or some of the scooter software has, you can't like get the exact thumbnail you want when and where exactly.
 That's critical.
 You have to have the thumb.
 And you got to.
 Like all these little things with getting it right.
 There's nothing worse.
 Man, I can hate it.
 We'll post like something.
 It's like the best video ever.
 It's the best video ever.
 And then you get on your feet and your thumbnails like black.
 It's like the back of your head or something.
 Oh, we didn't get that.
 And then you're then you're debating.
 Do we delete it?
 Is it going to kill the algorithm?
 Yeah.
 Do we delete it in repost?
 Oh, no.
 Yeah.
 Delete or delete or repost?
 Oh, my.
 I don't know.
 Do you delete and repost?
 If you do it.
 Oh, if the thumbnail is bad, you got to.
 Yeah.
 So Instagram's new post scheduling option will enable you to schedule post carousels and reels.
 Directing the app up to 75 days in advance.
 So, hey, get your Christmas reels done right now.
 You know, just go out there and get them done.
 Get them posted.
 Get them scheduled.
 Scheduled to take the rest of the month off.
 If it were only that easy.
 Other social media news, we talked about Elon Musk earlier.
 And I said this last week with a little bit of challenge with my good friend, Kristina.
 I thought she was, didn't know what she was talking about.
 And according to Elon Musk, she didn't.
 Which is Twitter's usage is an all time high.
 As he continues to throw on ideas to the app and is constantly in the news cycle.
 And that makes sense to me.
 Yeah, it makes sense.
 He's out there like him, lover, hate him.
 So people are on Twitter.
 They want to see what they want to see.
 Whether you think it's, you know, the train wrecked on bad or you just want to see what's going to happen next.
 It's drawing attention to the app.
 And so people are on it.
 There may be lots of people dropping off because they don't want us pay to be verified or whatever.
 But more.
 Couldn't handle that $8.
 Yeah.
 But more people are on it wanting to see what happens.
 He articles, it gets ridden about him and the platform.
 Someone's going on Twitter to check it out that probably wasn't doing it six months ago.
 Yeah, I wouldn't be surprised if he's not the number one topic in the world outside of social media.
 I mean, everybody's talking about him.
 You know, it pays to be known.
 And it pays to be in the news.
 And so he's constantly staying in it.
 And so we'll see where it goes.
 It's got a lot of work to do.
 It's got to make it profitable.
 He's got to do a lot of things.
 But I wouldn't bet against him.
 I'll just say that.
 So if you're pulling off your ads from Twitter, and it makes sense, great.
 But I do think there's eyeballs there.
 There's opportunity there potentially some value to be had here the next few months with getting your target to see your message.
 So I think I might run some red cast stuff there.
 So we'll see.
 It's really attention is.
 I know Yon's hurt and so I'm going to send him some more money.
 Yeah, he needs it.
 He's struggling.
 It's so bad.
 He can cash out like, you know, one one one one millionth of his stocks to cover like his daily needs or whatever.
 Marketing news.
 We got to get several things.
 There's some fun things that people do for the holidays.
 I think you can take inspiration for this if you're marketing up there.
 How you borrow interest.
 How you could leverage partnerships and how you can grow.
 So some of these are on a high level, but I think they can all be scaled at different levels, which is why I liked these articles in particular.
 Inhizer Bush buys major league picketball team as the sport booms.
 Pickleball.
 You played it.
 I've never played it, but all my friends are talking about it.
 I haven't played it either Nicole and I have been talking about picking it up.
 It looks fun.
 Looks like a game I could really kick some ass in too.
 It's Kevin Durant could do it.
 Yeah, and it's like, but it's, I get wise popular because I always love tennis.
 But you do have to have a certain skill set and the court is big.
 The ball moves so fast.
 You do have to move your ass around.
 You got to be moving and have some agility and like coordination that it's hard to kind of play varying skills levels.
 Kind of like Austin.
 And golf and go golf has handicapping.
 But like I got good at golf and I didn't want to play with shitty people because like it's annoying.
 It just takes too long.
 And tennis is the same thing.
 I would play with people and I would suck and I'd be playing someone good.
 I'm like, they don't have a fun.
 I can't keep it going.
 I was athletic enough to hit it hard, but it might land in the parking lot.
 Or you know, you never knew it was going to go.
 Pickleball makes sense.
 So it could see where a lot of schools at the ball doesn't move, but so fast.
 Court smaller.
 So it's almost in between ping pong and tennis.
 Yes.
 And the offers get serious about some ping pong.
 When we tell you, we got an outdoor table at our house.
 Oh, buddy.
 And speaking of ping pong, I'm glad you brought that up.
 Yeah, we got to show them.
 Let's take a look here.
 Oh, yeah.
 You know you've made it when you've got practiced ping pong balls.
 Perfect.
 Oh, yeah.
 Holding this up for the camera might be bad for the audio, but you get over it.
 The, uh, the rad cast ping pong balls came in.
 Yes.
 Because we're serious about ping pong.
 You offered family.
 We don't have to start playing with those.
 So yeah, they have to hit better.
 I imagine.
 They drop it like it's hot.
 Yeah, if not, they're lucky.
 Yeah.
 Pickle ball is picking up an and how's your bush bought a freaking team.
 The buy end grants the company a founding partnership with the MLP.
 Major league pickle ball.
 Hey, you done with MLP?
 Yeah, you know me.
 They should remix that song.
 Yeah, I'll get Charlie on that one.
 MLP, you know me.
 All right.
 Control over one of the league's extension teams, as well as,
 such as who the team drafts and who can become a sponsor.
 They needed, I need to get drafted in that.
 We need like a rad, the rad cast, you know, uh, MLP team.
 Yeah.
 The rad castle by pickleball team.
 We'll create our own.
 Partnership comes just a few weeks after busy owned by rival company.
 Well, excuse me, most in course, became the official hard celtzer of the professional pickleball.
 We got MLP.
 We got PPA.
 You know, all kinds of P pickleball has seen a rapid uptick in popularity growing 11 and a
 half percent on average over the past years with a 21.3 percent growth rate between 2019 and
 2020 alone.
 Impressive.
 So pickleball is blowing up and all the sponsors are coming for it.
 So we got to get in that.
 We need to get out and record some content on some pickleball.
 You know, I don't know what that's going to look like, but I kind of want to play some.
 Have you seen the balls?
 Like they kind of look, they're kind of like a big slower tennis ball, right?
 That's what it looks like to me.
 Yeah.
 We didn't do our research and talk more about all this pickleball stuff.
 All this pickleball stuff got me interested, man.
 We might have to form a little heretical league out there.
 There is.
 I wonder if they're going to have it.
 Where's the new Unity Park here in Greenville, South Carolina?
 I wonder if they can have some pickleball courts over there.
 Well, I know they did one for kickball that we did.
 That was pretty fun.
 Yeah.
 We've got.
 There's basketball courts here now.
 I brought the boys up.
 We dropped some jays in their eye.
 You know, they cried a little bit.
 But there is right next to us.
 So good way to Chris in the brand new court.
 It is.
 Speaking of Christening, Southern comfort.
 It's great shot glass pants for Thanksgiving.
 No, right.
 I'm already getting on this here.
 Did you order us both some?
 I'm going to wear them on the rad.
 Yes, they're coming in next week.
 The Unisex braided drawstring pants feature a pocket perfectly fit to carry around a shot glass.
 There you go.
 They can also be turned inside out for a fancy pants option.
 Which are playing black.
 So the consumer can wear them two days in a row without judgment.
 That's my favorite part.
 I really like this lot.
 I guess you drink it first before you put a shot glass back in there.
 Is that how it works?
 Pull it out at any time.
 That's the tagline.
 Pull it out at any time.
 The Southern comfort drawstring pants.
 Oh, shot glass pants.
 Look, this is great branding and fun for the holidays.
 Get out of your own way, leaning to your brand.
 Southern comfort.
 This just makes sense to me.
 I would totally wear these.
 Wouldn't you?
 Yeah, I would wear them.
 But maybe not two days in a row.
 Yeah, but you think about having people probably staying the same clothes like that Thanksgiving
 or Friday is out of the day after Thanksgiving.
 After you've used that shot glass, you might be staying in them too.
 You might wake up.
 Still in them.
 Still in the shot glass and the pants.
 Just make sure you flip them before you pass out.
 You switch them back over so that everything you're going to, you know, fresh pants.
 That's right.
 This is fun.
 This is good brand extension.
 And, you know, it's a perfect time of year for it.
 So I'll take your stuff too seriously.
 Burger King.
 Team teams with Call of Duty for expansive international promo.
 All right, people.
 Here's what this is about.
 If you're 13 to 21 or even 25, no one's freaking watching TV.
 So the only way to get to this target is through video games, apps on the phone, et cetera.
 And Call of Duty is one of the most popular games.
 That's right.
 You got to go where your target is.
 And it's one of the biggest like quick service restaurants are like huge with the gaming crowd.
 And Burger King will offer players special in-game rewards, including a burger town themed operator skin.
 And an hour of double XP playing time in a burger town.
 Which gamers can double their points.
 For them to tell both rewards and deals the purchase of Call of Duty and the Whopper meal.
 Burger Town is a fictional quick service chain within the game.
 Oh, yeah.
 I remember that.
 So it'll Burger Town.
 It makes sense for Burger King to be part of Burger Town there.
 And a little reminiscent there.
 This is just all about how you get to the target, the right place, the right time.
 I mean, if I'm sitting there playing with Call of Duty, you don't think I want some Whopper?
 That would.
 And yeah, I mean, Modern Warfare 2 is, I think it's crossed the one billion sales mark faster than any other video game of the modern times, which is pretty impressive if you think about it.
 It crosses a lot of things.
 I think there's like 40-year-old dudes playing this and 21-year-old girls playing it.
 Like I think it's like it hits a lot of like segments.
 My kids are more still playing on a roadblocks and certain things.
 We're starting to venture more towards this area.
 It's like whether or not I want to let them, you know, really start banging it up.
 I don't know.
 They're mature enough, but they're not asking for it.
 So we let them just stay on Fortnite.
 Mm-hmm.
 Well, more PG there.
 But now the start of your right now, my kids are getting more into Madden.
 What's I'm excited about?
 I mean, I was like totally.
 Oh, I know you're excited about that.
 Playing a little mad.
 I got to drop two of my boys Hudson and Hogan played me and Madden.
 Let's just say old daddy dropped a hammer on them.
 It was like 35-nothing.
 Needless to say that, that game got turned off early.
 Back to Fortnite.
 Still got it.
 Yeah.
 Still got it.
 Having to learn all those new moves, kind of hard to do.
 I really like the old college football games.
 That's not supposed to be coming back now.
 It's classic.
 Now with name, image, and likeness, like figured out,
 it's probably going to be bringing college football back.
 That'd be interesting to see how that plays out with the name, image, lightness, things,
 and the video games.
 Let's start getting paid to be on the game.
 That's right.
 So we'll see.
 Finally today.
 Newer light taps into the holidays with tree keg stand.
 Oh.
 Yeah.
 At first when I read this, I was like keg stand.
 That's what I heard.
 But it's actually just a stand that your tree sits on, but it's on top of the keg.
 Dang it.
 I thought I was going to be doing a keg stand on top of my Christmas tree.
 Newer light unveiled a Christmas tree keg stand as the newest addition to its holiday merchandise lineup.
 According to our press release, the stands are large enough to fit around a quarter barrel
 keg and are designed to make it look as if beer is being poured from the tree.
 It's pretty creative.
 Yes.
 I love it.
 The keg stands were inspired by the success of Newer light's ornaments, beer and aments,
 which debuted last year and looked much like a traditional ornament that served as a vessel for beer.
 The Moulsen course brand holiday collection will again include the beer ornaments and a festive line of knitwear.
 The tree stands, which go on sale starting today, yesterday for $49.99.
 Other festive products follow the brewer's strategy of creative branded merchandise.
 Yes.
 It's just fun.
 It makes sense.
 You know, don't take it too seriously.
 How do you lean into these holidays?
 You get stuff that builds brand awareness.
 You make a little change with the products themselves, but it's really more about a brand play,
 than anything.
 It makes freaking beer tree keg stands.
 They're going to say, I don't know, probably more than we think.
 At least one.
 I don't know my wife would go for it, but you know, if you're single, guy or girl out there, you probably pull it off.
 Nick, you should have one of these.
 Oh, trust me.
 I'm getting one.
 And we're going to come back and report on it, right?
 And I'm going to go, I'm going to come do a keg stand on it.
 That's great.
 We'll do it.
 We'll make that part of the Radcast episode about that keg stands tree keg stands.
 So it's fun.
 And this is how you have extension of your brand in a fun way.
 And there's no reason anyone can take care of this.
 Because again, if you're a smaller company, you can do a limited run of these kind of things.
 And you build attention, you get articles written on you like this.
 It's all about PR sometimes and being in the news matters.
 Even if the news is online, it's no longer about TV.
 It's all about articles and awareness.
 And people talking about, get some people to talk about, entertain or educate.
 That's what you have to do.
 This will be a huge social thing.
 I'm sure you have all kinds of organic content, people sharing, how they set it up, what they did.
 And you get people talking.
 That's marketing in 2022.
 That's right.
 Nick, a tight 32 minute episode here.
 Can you find a word for me today?
 Well, just kind of have to bring it back to the old theme of today, which is it pays to be known.
 Yes, it does.
 That's the big takeaway.
 Also shout out to our veterans on Veterans Day.
 Hope everyone has a safe and happy weekend.
 Wherever whenever, however you're listening, we appreciate you.
 And you know where to find us, theradcast.com.
 For Nicholas Weaver, I'm Ryan Offord.
 We'll see you next time on the Radcast.
 To listen to full episodes or to contact us, visit us on the web at theradcast.com.
 Or follow our host at Ryan Offord on Instagram.
 Thanks for tuning in.