The Week of September 22, 2023 Marketing and Business News: Elon Musk’s Neuralink Approved to Recruit Humans for Brain-Implant Trial

 You're listening to the Radcast, a top 25 worldwide business podcast.
 If it's radical, we cover it.
 Here's your host, Ryan Alford.
 Hey guys, what's up?
 Welcome to the latest edition of the Radcast.
 It's Friday September 22nd, 2023 are weekly marketing and business news.
 Of the week, my good friend, Chris Hansen, what's up brother?
 I can't believe we're already nearing the end of September.
 I know.
 It's starting to really blow by.
 I feel like I was saying it's July 11th.
 And now it's September 22nd.
 It's almost Halloween, baby.
 We had quite the discussion at the Alford House about Halloween costumes this weekend.
 Actually, are you doing the family style costume?
 Not normally Nicole and I rarely have time to plan it out.
 We've done it a couple times where I just wear like some stupid bit.
 The boys are already in full gear, planning it out.
 Just talk about robots and AI and all kinds of stuff.
 Nice.
 If you get interesting, the don't spill the beans on their costume ideas yet.
 No, I'm not going to give away.
 I'm not going to give it away at all.
 I don't want to give anyway any secrets.
 Speaking of AI in our kind of small talk.
 That's not this was interesting.
 I know you're going to like this.
 Elon Musk, his Neuralink product, has been approved to recruit humans for brain implant trials.
 Elon's brain implant startup Neuralink has received approval to be in its first human
 trials targeting people with paralysis for a six year study using experimental brain computer
 interface device.
 That's four words.
 I'd say daily brain computer interface device.
 Yes, Neuralink face skepticism due to ambitious claims and ethical concerns.
 Imagine what those would be.
 What could those possibly be putting a bright edge in your head?
 The company is now approved for investigational.
 That's a big word.
 Case exemption, past animal testing, allegations led to investigations for multiple departments.
 They're now going to be able to go out there, but look, if you can cure Elon here, it's
 like going on.
 But if it can help with ALS and paralysis, all for it, but it just starts to teeter real
 fast into scary world.
 It's interesting because he's the one, he's one of the AI kings right now, right?
 Oh, yeah.
 He's one that is openly discussed.
 We need to put safe holds in place because this can get out of hand where I'm like, and
 they always do this, right?
 We can help paralyze people in ALS, and I'm all down for that.
 But if you get one bad actor, start messing with the brain implant, what I see a lot of
 negatives that can come from this too, saying it's a little scary, taking control of your
 brain and telling you what to do.
 Yeah.
 I would love to see someone that's paraplegic, be able to walk again.
 That would be amazing.
 But where's the, what's going on in what's cut off?
 He reminds me of you, you've ever watched any of the Marvel movies, yes, Captain America,
 Winter Soldier, the guy that's taking out the Russians, put something in his head and
 they can activate him, essentially an assassin at any time.
 Yeah.
 I think it's like the same thing.
 I don't really want to get activated to be an assassin personally.
 That reminds me of the born series, like born Jason Bourne, where he didn't have an implant,
 they just stringed washes ass and they could activate it.
 So I guess, I don't know, man, just anything hooked up to an internet connection, literally
 in your body could be hacked.
 Yes.
 That's the part that gets scary.
 It's hard to know where you draw the line, like all this stuff when you start playing
 God.
 I think we're teedering close.
 I think that's when God's going to send an asteroid to get the planet.
 It's probably going to happen at some point.
 That would be blood.
 Yeah, exactly.
 Get your heart shready.
 I'm, hey, I'm going to heed that advice.
 You're right, bro.
 You know how people laughed in the Bible about, oh, there's no flood of an, I'm building
 the fucking ark.
 If they tell us it's coming, you already got a step ahead.
 You got the houseboat.
 So yes, I think we'll float, but keep your eyes out.
 Keep your brain out on the look for a neural link news because the implications are endless.
 Like you can upload all kinds of memories.
 They got everything you could do like this reprogramming the brain completely is insurance
 going to cover this because I hate to say about our medical system as a for profit system.
 This is going to, if we're really healing people on this level, you're affecting a lot
 of medical establishment business too.
 Yes.
 Like the physical therapy world and medication world.
 I wonder if I'll be able to, if I put this in my wife's brain, you know, I did something
 really stupid the day before I can just delete that memory.
 And we woke up.
 We're always happy we didn't fight the night before.
 We don't fight often.
 I didn't actually do this.
 He didn't do this.
 He didn't say the right thing when I tried that dress on.
 Okay, just delete that one.
 Delete that memory.
 We're going to start over.
 Exactly.
 That's joking aside.
 Those with the invocated, you started to think about we can just implant every brand we
 want them to love without even having to show them an ad.
 Oh, dude.
 Yes.
 Yeah.
 Oh, in lighter news, the most socially viewed video of 2023 happened last week.
 Bet you, you know this because it's in our show notes, but you probably wouldn't know
 it if you were trying to guess.
 It goes to show a couple things.
 It shows the popularity of two things.
 It's the rock, Dwayne Johnson, also known as Dwayne Johnson.
 He's definitely called himself the rock anymore, it's just Dwayne Johnson.
 He's got to be the rock.
 If he's going back to WWE, he was on SmackDown, his return to wrestling was viewed 103 million times
 the most socially viewed video of 2023.
 The rocks get 103 million.
 Just for the record, I had a dentist in Greenville get 10 million views on Facebook.
 So each hard out on that, there was a nobody.
 We were the most socially viewed video in 2018 that wasn't a celebrity.
 Just for a little fun fact, but the rock appeared on SmackDown.
 And it was the most socially viewed video of the year.
 He made his first WWE appearance in four years.
 He was on there with the guy we talked about last week.
 Pat McAfee, Pat McAfee's everywhere.
 Delivering his signature, the people's elbow.
 Entertainment wrestling, it's fake, and it's still this popular.
 I don't buy it.
 I think there's some algorithm plays going on here.
 You doubt the WWE's buying views.
 Yeah, man.
 Dude, who cares?
 That wrestling shit.
 I'm telling you, man, it's still,
 Hey, you're right.
 They think it's real and they love it.
 It's a man's soap opera.
 Yeah, it is.
 It was never my thing, but I had a lot of my buddies growing up.
 When I was a kid, I would watch it.
 I just never, I knew it was fake.
 That's me.
 I watched it.
 My parents yelled at me and said I couldn't watch it.
 I'd sneak and watch it in my room or something.
 My dad'd go,
 Why are you watching that garbage, son?
 Because it's garbage.
 It was Rick Flair and the Four Horsemen then.
 He is a world superstar, so it could be possible.
 But the rock is pretty popular.
 I don't quite agree with everything from a political side with him.
 And he's gotten a little
 cally hollywoodish for my taste.
 But I respect the hell out of his transition from
 athlete to superstar actor to everything else.
 He's slept in, I don't know how many different brands.
 And now he's the most viewed
 social video of the year.
 So if you haven't seen it,
 and you're really into wrestling in the rock,
 go check it out.
 It comes to us from bleacherreport.com.
 This hit my radar quite a bit over the weekend because I was watching football.
 And it was not exactly for this reason that's in the article.
 It was more about Travis Kelsey and Taylor Swift dating
 who's the tight end for the Kansas City Chiefs.
 That would be a match made in heaven.
 That would be like a super,
 I don't know if they'd be like a superstar singer or a super athlete or something.
 That just seems like good DNA getting together.
 But nonetheless,
 Taylor Swift is partnering with Google for a
 vault song reveal.
 But it seems there's a glitch.
 She launched a virtual Easter egg hunt to reveal her new
 1989 track
 titles, which was followed by technical difficulties
 in an eventual spike
 in Google trend searches for her names due to the air.
 So that's I think they fucked these things up on purpose.
 It's like to hurt more breasts.
 I think that came to my head.
 Yeah.
 Oh, messed up.
 More chaos and more height.
 Adjutation
 creates engagement.
 And when you have
 Swifties, and that what they're called,
 Swifties.
 Yeah, Swifties got it right.
 Hey, uh, when Swifties get upset,
 they take action and actually leaves the world now.
 They let the world know.
 They tell Twitter and get this Twitter fingers going.
 Yes.
 Are you a Taylor Swift fan?
 No, I
 don't get me wrong.
 When she first came out, she's got hits.
 She has hits.
 But also, but just like when you're that big,
 and I hate to say it, bro.
 But even when you're talking about this guy,
 she's dating.
 I'm like, there's another breakup song coming out of this one.
 Yeah, like we talked about last week.
 The celebrities can't stay together.
 I don't really lock you down yet.
 Is my question.
 Yeah, exactly.
 She's attractive.
 She can sing.
 She's Taylor Swift.
 And she can't lock down the guy.
 What the fuck is the problem?
 I don't know.
 Now that I'm more mature,
 I'm like, I just see a lot of red flags.
 Yeah, I do like her new album, though.
 It's a little.
 She has some jams on.
 She makes hits, man.
 She does.
 She makes it.
 And I think the remix is better.
 Her master is getting sold without her permission
 or whatever that whole deal was.
 Like I will give her credit.
 Because from my understanding,
 she does write a lot of her own stuff.
 Yeah, she does.
 No, she's a true musician.
 Like I respect the hell out of her.
 On some levels.
 Like the musician level.
 Yeah.
 Like getting more if she was more independent.
 Now I feel like it's become so theatrical.
 And cult like.
 But that's the irony is she plays that I'm the independent woman
 and I'm doing all this.
 And she's clearly self made and done this.
 I know what's taking that away.
 But then the irony of that positioning is what you just said
 is the swifties that just are protecting her at all costs.
 And I don't know.
 Trolling everything.
 I had a friend go to the recent concert.
 And he called me after he went with his wife
 and he stood it's a little funky.
 Like how emotionally involved.
 And this could apply to any celebrity for that matter.
 Oh yeah.
 People literally like you said will kill for these people.
 Yeah.
 Or spend their last dollar going to see their show.
 Yes.
 She's one of I don't know that there's
 10 of these stars on the planet anymore.
 There's not as many as there used to be.
 She's one of them that draw that has this emotional.
 Right.
 She obviously her songs are catchy.
 But then this I don't know.
 Attached.
 She's like the rock.
 It's like his level.
 Him beyond say her.
 You're right.
 There's a very select.
 Maybe Ronaldo.
 Yeah.
 And there's some of these just mega stars
 that have this kind of pull on them emotionally.
 And with the pocketbook,
 like you said, spend their last dollar on it.
 And so I think if there's a marketer
 and even as I think like Hollywood types,
 if you knew how to bottle this up
 and recreate it, people would do it.
 It's what generates.
 Obviously it's where talent and looks
 and ability and persona
 like magically formulate to what this is.
 But you can't quite put your finger on
 what makes it so magnetic.
 Right.
 And I guess it's just those things.
 And then maybe there's just such
 so few people that have all of that together.
 Yeah, X Factor is the X Factor.
 Taylor Swift.
 Go look for that song reveal
 if it's not glitching still.
 So next year coming from
 Marca,
 M-A-R-C-A dot com.
 AI robots infiltrated an NFL game
 with a secret mission.
 Welcome to the future.
 Robots were seen among the spectators
 at the week one NFL game
 between the chargers in the dolphins
 promoting the upcoming film The Creator.
 These robots representing characters
 in the movie were situated in various locations
 around the stadium.
 This is a pretty smart activation
 for this movie.
 I've seen the the previews for it.
 It looks pretty fucking good.
 I want to watch it.
 This kind of scares me a little bit.
 The creator is set to release on September 29th
 and explores a conflict between humans and AI.
 Who could possibly see that coming?
 Maybe like maybe a bunch of people
 with neural links that get hacked
 and all of a sudden.
 Yeah.
 Fucking killing us.
 Are these robots that we've made too smart?
 Think that we make no logical sense
 because humans don't a lot of times.
 Dude.
 You can see what this is all going.
 Do you feel it?
 But no one wants to get the way it's stopping it.
 If we're looking, this is a glimpse into the future
 if you ask me.
 Terminator, right?
 It's like exactly.
 Do we not learn anything from that work of
 nonfiction?
 That's why I'm like, all right.
 Like Elon is super smart,
 but maybe we need to like
 reel it in a little bit.
 Yeah.
 They had these robots that were characters
 in the movie sitting just sitting in the stadium
 like regular fans.
 I think it's a really smart activity.
 Yeah.
 I saw this one viral.
 I feel like I saw a bunch of clips on this
 all over Instagram the last week or two.
 Yeah.
 It would have been even cooler if they hadn't asked for
 mission.
 They just bought regular tickets.
 I'm assuming they had permission and did all this.
 They did have some gorilla.
 Yeah, some gorilla shit right there.
 That's a way to do it.
 If you got a here's borrowed, take still an idea.
 If you're like
 something like that you're not going to
 obviously if you're holding up signs,
 you're doing something that would be
 signed into.
 It's permanent, but what keeps you from
 paying 20 or 30 people
 fortably?
 Okay.
 Cost you whatever that is.
 $100 per person.
 Okay.
 Cost you two grand to get them to where
 you're an independent movie maker
 or you're a small brand.
 So we should do this for VK.
 We should get like 20 people to wear VKT shirts
 to a big scoring event
 and just have a to where you couldn't miss it.
 Obviously we're not going to have 400 people there,
 but what's the numbers of 20 or 30 people
 and have them wearing your brand?
 You can't stop someone from you can't stop that.
 So if we just bought tickets for someone
 for and they wore our shirt,
 they might get on TV.
 They likely would because someone would spot
 if there's 30 people the same shirt on.
 Start walking by or what's that?
 It's a pretty good girl idea.
 Did some VK jerseys made like some NFL jerseys?
 Exactly.
 They say VK and they'd be like,
 what are all these VK jerseys that keeps you?
 See?
 All right.
 There's a see we're giving ideas
 that we need to steal ourselves, Chris.
 But if you're out there listening,
 these are ways you think of
 girl or marketing ideas,
 stuff like this.
 You still from the ideas of the agencies
 and the movies that have billion dollar budgets.
 It's not even steel.
 You just borrow a good idea.
 Most ideas are borrowed than made better.
 It's a fact.
 The internet's interest in PR relationships
 has turned into an obsession, Chris.
 This comes up to us.
 Tell us more, Ryan.
 Yes.
 This comes from mashable.com.
 Relationships perceived as inauthentic by fans.
 Face accusations of being merely for PR.
 Celebrity relationships typically begin
 with tabloid rumors followed by an insider
 confirmation and some casual paparazzi photos.
 But then if you want to know
 that it really gone to the next level,
 it's a public event together.
 There's like a sequence
 if there's a relationship for celebrities.
 And the viewing public
 is starting to get aware of these things
 and view them as inauthentic.
 Yeah, totally.
 I'm like, did you really not?
 You and I have been hit up from a PR agency
 to get us into a magazine or...
 Oh, yeah.
 GQ or Ford.
 Yes, exactly.
 We'll get you in there.
 And it's...
 But I will say...
 It's a paid...
 It's just obvious now.
 But it's also obvious when
 maybe to be lists, celebrities
 seemingly have nothing in common.
 You're like, you can't even quite see them together.
 And then these rumors start swirling
 and you're like,
 is that really together?
 Is this just to drum up lots of articles?
 And I think that's what to say,
 like people start to read between lots.
 Because there is this exact sequence.
 Oh, we saw Leonardo
 to, I guess he's a list, but whatever.
 He'd get the point.
 Brad Pitt was out with Jennifer Nanderson
 and this is 25 years ago, really ageing myself.
 And then it was the photos
 that are blurry of them in a taxi.
 And then a month later,
 they're at the word ceremony to get...
 Oh, they're official.
 They're at the word ceremony.
 The public isn't buying that shit anymore, Chris.
 No, I thought of the prime example I thought of was like
 that SNL guy Pete Davidson, I think,
 and Kim Kardashian, I was like,
 fuck is this.
 And who knows?
 Maybe it's real, but also at this point,
 it's like, who cares?
 Who gives a shit?
 No, but they're just trying to borrow.
 They're borrowing interest from one another
 to generate attention from the press.
 And then it creates this story.
 Because inevitably,
 if you really pay attention,
 one of them has a book or a movie coming out.
 It just happens to be, yeah.
 Yeah, it's a...
 Or a new makeup line or something.
 And look, some of it's real, but I don't know, man.
 It just seems like a bottle, like a total manufacturer job.
 Like, two publicists said,
 I really think it'd be great if Tom and
 Lucy got together.
 I think it'd really bump their press.
 Do you think they could do that?
 Maybe they could have coffee a couple of times?
 We could make this happen.
 We'll call on the paparazzi.
 They'll be waiting outside the coffee shop.
 Yes.
 Shakila Neal talks investing in Ed Tech and startups.
 They're going to change people's lives.
 This comes from us from TechCrunch.
 Shaq, it was a bunch of pizza places if you didn't know that.
 It was a Papa Johns.
 Shaq discusses his passion for investing.
 At TechCrunch Disrupt,
 citing the importance of education,
 literacy, and driving positive change,
 and shared successes, such as being a lead investor in Ed Soma,
 an AI platform for reading.
 Ed Soma.
 I said that on paper, it was tripping every mentally.
 You like Shaq?
 I got...
 I don't know anything bad to say.
 I just...
 I don't know, man.
 I just feel like if you're that big,
 you're that famous.
 Like, you're compromised somewhere.
 I hate to say it.
 But when I was a kid, a huge Shaq fan,
 when he was on the Orlando Magic, definitely.
 Even now, he's one of these guys I almost look at.
 Like Mike Tyson,
 like these dudes have been around a long time
 and now they're in their more wise years.
 So I do think he's a bit some good game
 even business-wise.
 Like, he's got some good stuff.
 He shares on some of these podcasts, so...
 Yeah, he's translated his experience into some wisdom.
 Some of you athletes that kept building, right?
 Yeah.
 He's kept the momentum outside of sports,
 so I respect that for sure.
 Yeah.
 He's so soft-spoken, like we talked on TV a little bit,
 that if you don't really listen, you dismiss it,
 because you're like, okay, this is a big skill
 in he'll play in basketball or whatever.
 But if you really pay attention,
 dude's pretty fucking smart.
 Fucking funny, too.
 Yeah, he's both.
 He's got some good humor, so...
 Yeah.
 So he's...
 But he's talking about investing.
 He does seem to have his hand in a million things.
 Like, I'm starting to see him everywhere.
 So anyone podcasts, obviously, lately.
 He's on the NBA shows,
 and then I have seen him popping up
 at some of these, like, tech and investing stuff.
 Cameron, he needs to be on the short list for the Radcast.
 Shack O'Neill.
 He's getting in business.
 Seems like a good fit.
 We can talk about Ed Soma,
 his AI-powered platform for reading.
 Freo Lay has enrolled
 Megan Three-Stallion at Flaming Hot University.
 Who knew?
 I didn't know it was a school.
 They got that shit everywhere.
 Flaming Hot, every time I go to the store,
 it's on something else.
 I'm like looking at bread.
 It's like Flaming Hot Bread.
 Flaming Hot Cookies.
 Flaming Hot Mountain Dew.
 Take what they've taken that brand.
 But, okay, FreoLan is teaming...
 It's not good for us.
 No, it's so hot.
 It turns your stomach inside out, I think.
 I do have the flavor.
 I'll eat it.
 There was this study that came out recently,
 literally about too many kids eating these hot snacks.
 Whether it's Doritos or these,
 and that it's literally ruining their stomach lining.
 We're creating long-term health effects from these products.
 It's, look, I have middle schoolers.
 It's cred.
 They're like, oh, I'm eating my tockies today.
 It's true, getting cred in middle school.
 It's a flex.
 Oh, it's a flex if you're eating that bag of tockies and not blanket.
 With no drink.
 Are you kidding me?
 The feats of strength.
 The feats of heat.
 Hey, feats of heat.
 That should be a campaign for them.
 Flamin' hot feats of heat.
 Frito Lay is teaming up with Megan Three-Stallion
 to promote its Flamin' hot flavor.
 Megan?
 Elidration there.
 I'm going to correct you so your fucking watchers
 don't make fun of you.
 Megan Three-Stallion.
 Yeah, dude.
 Sorry, I'm at it in R.
 That was all this flavor, hot Flamin'
 through a D-Stallion.
 Sorry.
 That's Three-Stallion better.
 Like, that way she's got three horses.
 Through a humorous online video,
 short courses and limited edition merch collection,
 with proceeds benefiting the Pete and Thomas Foundation
 and a scholarship fund at Texas University.
 I like her.
 She's a Texas girl.
 She was had a soft spot for that.
 Megan Thee-Stallion.
 I just want to go to Flamin' hot university.
 Might be too hot for me, bro.
 It might.
 They just need it.
 Is this like hot or not?
 Remember that?
 Yeah, I don't know.
 That was the app before.
 What is it now?
 I don't know.
 You guys, you youngins with
 in single like Chris,
 do you know all the apps?
 Swipe left or right?
 What's the number one?
 Throw me a bone here.
 What's the name of the app?
 Crusher?
 Yeah.
 Thank you.
 Cumble.
 Haines?
 Yes.
 Farmer's only.
 That's your favorite.
 Yeah, bro.
 You put that cowboy hat you got on there
 and it just, it all went...
 I need some acres from my barn to minium.
 Those things are so popular.
 Barn to minium.
 Thomas name, ever.
 I really like this Flamin' hot university, though.
 I want it to be in a real place and like to go there.
 I feel like there have to have some kind of R&D lab going on,
 but I'm not, no shitting.
 Have you painted it into the grocery store?
 How many things have this stuff in it?
 A lot, bro.
 Yeah, 100%.
 Even like drinks.
 It's in mac and cheese.
 It's in drinks.
 It's in sweet things, too.
 Like they're mixing it.
 I'm like,
 they got something.
 Yeah, I haven't seen it.
 A lot of the Mexican candy would have
 with that like spicy chili,
 like seasoning on it.
 And I was like, what is like plumade?
 Yeah, plumade.
 The rim of the coronas and stuff.
 Oh yeah, beer and tomato juice.
 I caught a red eye.
 That's what I have when I go to Mexico.
 Those are delicious.
 It's got a little hot sauce in it.
 But I will say this back to the flamin' hot.
 Let me give it a little marketing.
 It's called brand extension.
 This is what when you have a brand
 and you have a product that has
 the ability to extend beyond the product that it's in
 and you want to gain more awareness, more reach
 and extend beyond the brand that you're in,
 you do these kind of licensing deals
 and that's what free delays do.
 That's, I don't know who owns the original
 madness free to license them on the flamin' hot.
 It owns the license for flamin' hot.
 It's trademarked.
 And now they're in products that aren't free to LA products.
 Obviously Mountain Dew, other things.
 And this is how you get, again,
 barred leverage, barred interest.
 You can increase leverage from other brands.
 And it's a natural brand extension play.
 And for example, for us,
 if we did a VK thing where it was powered by VK
 or something with someone else or another brand
 or a tennis shoe company,
 something like that,
 it is a forever long marketing tactic that works.
 And it's working because I see that flamin' hot stuff everywhere.
 Yeah.
 So go check it out.
 You might get into the university if you apply.
 Pringles just unveiled a $140
 CoLab with Caviar Co.
 Caviar and Pringles has two things I naturally thought
 would always go together.
 Here's what's inside the limited edition kit.
 They announced a partnership with the Caviar Company
 inspired by a TikTok trend that garnered over 10 billion
 but billion views,
 which involves topping the chips with high-end caviar.
 The limited edition Pringles and Caviar Corporation offers
 three product options priced at $49, $110, and $140.
 And they are available as of this week.
 Comes from cnbc.com.
 You like Caviar?
 I'm fine with it.
 It's not.
 I'm afraid that.
 Not at all.
 Nothing screams class like Pringles and Caviar.
 Yes.
 It's like a salted cracker, right?
 That's right.
 I might be honest something.
 Maybe I'll love it more.
 I think I would like it with on a Pringles though.
 Because I like Pringles.
 Ranch Pringles are like cheddar with some
 caviar with peanuts.
 Caviar is just salty.
 I feel it's just some extra salt.
 Exactly.
 It makes it saltier.
 So get some pizza Pringles with some caviar.
 They do have some flaming hot Pringles too.
 They bring that full circle.
 Oh man.
 So the Pringles and Caviar company,
 this 10 billion view, like when I read these things,
 Chris, that are like, okay, 10 billion views.
 I'm not saying they're fake views.
 But I'm like, really 10 billion.
 Really?
 That's so many people, dude.
 The United States is what?
 380 million.
 Yeah.
 Fucking 10 billion.
 Is it really that interesting?
 Or I don't know.
 Sorry, have you seen this?
 They went in the room.
 Other countries.
 Okay.
 They probably think we're idiots.
 Like these other countries are like China is the one
 that's introduced and they don't allow TikTok
 in their country.
 But they force it on ours as they know it's like
 some of this mindless shit.
 Go figure.
 But it's good.
 It sounds like it's a good collab for Pringles and Caviar.
 You never know.
 Anything could improve Caviar.
 At least the flavor.
 Because it's just salt.
 Like you said, it's salty.
 And I could see people just doing this.
 Like as one of these viral trends.
 Like everyone just goes to grocery stores.
 Like, oh, let's do this and record it.
 Maybe that happened.
 Yeah.
 Yeah, I think it's like the flex.
 Okay.
 I'm flexing because I bought Caviar.
 And then I'm putting it on a Pringle.
 Like it's that double thing.
 I'm flexing with a Caviar,
 but I'm so cool because I put it on a Pringle.
 Like I'm like, I don't want to look too
 hoidy-toyty with Caviar.
 So I'm going to put it on a Pringle.
 So I'll get my my cred back.
 I've uncovered the secret to this collab and trend.
 That is a thing.
 It is a thing.
 That's all of the news for the week.
 Get an exciting new sponsor.
 Exciting new sponsor that we will be
 talking more about in the coming weeks.
 There's a reason this baby face
 stays looking as good as it does.
 No matter how many years I put on
 called air labs more to come on them.
 Just a little teaser for you.
 We're always sponsored.
 Of course.
 Every day is a vacay.
 V-A-Y-C-A-Y.
 Premium wellness product should look
 right to your house.
 The only wellness way to spell vacay.
 Right over Chris's shoulder is always.
 You can go to take a vacay.com.
 We've got all of your natural wellness products.
 Natural vapor,
 gummies, sleep aids,
 pain relief,
 and our newest product,
 our mushroom mood boosting gummies.
 Check those out at takeavak.com.
 You will thank us for it because
 everybody needs everybody's in a state of mind
 that they need to move from and to.
 I can't get to sleep.
 We got you covered.
 I'm in a bad mood.
 We got you covered.
 My arms hurting.
 We got you covered.
 I just need to relax.
 We got you covered, baby.
 Takeavak.com.
 Every mood.
 Every reason.
 Every season.
 We got you covered.
 Chris.
 Damn man.
 Couldn't have said it any better myself.
 Exactly.
 Everybody's it's so true.
 We talk about this in marketing.
 You're always trying to move from point A to point B.
 It's like in life,
 we're always going somewhere.
 Destination either either your mind,
 your capacity or physically.
 We'd like to help people get to the destination
 the right way.
 That's what vacays about, right?
 Just want to get away.
 Destination in that first class five, baby.
 That's right.
 Go give them some love.
 Chris and I will thank you for it.
 I hope no one misses a couple of these social holidays
 as we close out today's.
 Because this one I just couldn't really miss on.
 It's September 26th, Chris.
 National pancake day.
 I just.
 I hop here.
 I come.
 I hop in it.
 Baby.
 I'm telling you what is that today's 22nd,
 20th or it's like Tuesday-ish.
 I think pancakes for all.
 There's going to be some specials.
 Next week you're going to be talking about like
 overeating and dying from too much pancakes or something.
 I'll tell you what.
 There's a few things that are as good
 from the morning.
 Either a waffle or pancake with like
 butter and syrup on it.
 You kid me like maple syrup.
 Real syrup.
 Not that they should.
 Don't give me that log cabin stuff that says syrup.
 That has a disclaimer under it.
 I need the stuff that gets popped out of the tree.
 Yeah, baby.
 I want that shit drained right out of the tree.
 Exactly.
 High grade maple.
 High grade maple.
 Yes.
 So we're going to need that.
 I don't need that.
 I need the real stuff.
 Straight to the vein.
 That's all we've got for this week.
 You can always find out more at theradcast.com search.
 For any of the keywords we use today,
 it'll bring up highlight clips and full episodes
 and the show notes for anything and everything we talked about that topic.
 For Chris Hansen, I'm Ryan Alford.
 We will see you next time on the radcast.