The Week of March 24, 2023 Marketing and Business News: Jack Daniel’s vs Bad Spaniels

 You're listening to the ride cast a top 25 worldwide business podcast if it's radical
 we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the
 rad cast. It's Friday, March 24th, our weekly marketing advertising business. News of the week,
 Christina Yasi, what's up? Oh, you know, dreary day dreary day here in the carolons. It's going to be a
 hot one today. Yes, Friday's. It was 50 on Wednesday. That's what it was. And it's 80.
 20 vacays. My day. I almost took one this morning. I'm not going to lie to you. I was like,
 I don't want to take this or Prozac. What should I do? Hey, whatever, hey, take them if you got
 them, what was that? Yeah, drop them if you got them, smoke them if you got them. Something like that.
 Something like that. You got it flaunted. I don't know. Yes. So our producer day,
 Saugher's birthday. Happy producer. Sawyer. So, yeah, helping out here on the ones in the twos.
 Hey, on his birthday. On his birthday. Breaking the seal on his birthday on the news episode.
 So happy birthday. Sawyer. Breaking the seal. Yeah.
 You remember that acronym? You know what I'm talking about. Yeah.
 Then you just never stop. No, please explain it. In other words, in other words,
 Saugher's never going to be let off the news episode. Like it never is once you break the seal,
 right? There's other acronyms. The rule of not peeing when you got to drink. I know.
 Don't make the seal. It is true. Oh, it's so true. It's funny. Like, because for some reason,
 you can drink like eight to 10 drinks and be fine. But then once you go, you're going to be
 there in the whole evening. Yeah. Funny how that works. Anyway, you never know what angles we're
 going to go down here on the red cast. No. This radical, positively unhinged, being of unhinged,
 Jack Daniels has a lawsuit against a toy maker, a dog toy maker, and it's going to the supreme court.
 That's how big a deal. We'll tell you this ball again. So the toy is called bad spannules
 to play on Jack Daniels as it were. And instead of saying what, old number seven, it says the old
 number two on your Tennessee carpet, which is where the almost like the defamation piece of
 this lawsuit's coming in. Jack Daniels is going to be associated with my first reaction is Jack Daniels
 is to lighten up because this is free marketing for them. Look, people know the difference between
 freaking dog toys and liquor. And so you're getting your, yes, it's your likeness. And yes,
 you have every right to sue. They've earned the branding. They have every right. But just because
 you can, doesn't mean you always should because they only dog lovers there are like they get the PR
 they could go south like for not just letting they this go. And I know they're going to say,
 we've spent billions of dollars on our brand own it and all that and it's right. But you get some,
 but you're so recognizable that someone wants to do this product. And yes, that maybe they're
 making a little money on your back. But you might make more money because you're getting more
 awareness out there. Right. Right. With a whole different segment, potentially. I don't know.
 That's my first response. And for it to go to the Supreme Court is what gets me the most, I mean,
 trademark infringement is a big deal. But this strikes me as maybe just a little more marketing
 sense for the shared interest that might come from it versus or even like a publicity stunt.
 Yeah. It's almost how it feels. I would have had fun with the Fum Jack Dane was I like leaned
 into it or something. Yeah. You know, like I would have said, okay, you can use our branding,
 but you're we're going to have the rights to use what you're doing on our channels however we want.
 Since you've taken the number two out on us. Right. Hey, oh, then we're going to lean into
 and have fun. And you're not going to have any problems with this. It's your use in our branding.
 And but no, we're going to just sue your ass. Right. I don't know. I think it's a fun to see
 a mo. I'm I'm I'm rethinking that. But maybe there's something deeper there that I'm not getting.
 But that's my first thought. We're of the same mind. Sure. And then there are, you know, fun whiskey
 brands like bush mills who unleashed sheep in a New York bar on St Patrick's Day. The sheep's
 names were Johnny Jack and Jim. They're very cute. You were just going about the bar.
 St. Fatty's a day. You know, it's definitely a PR stunt. It's what that call that. I'm not sure
 what else the point was. Right. Yeah, bushes. This bush mills. Just the it was a reference. Yeah,
 it was a reference to so it was, you know, Jim Jack, Jamel and Johnny. So Jameson, Jim Beam,
 Jack Daniels and Johnny Walker. There they all the sheep were after. Needed a little more
 context. Yeah. Yeah. Okay. It's fun. It's adorable. Look at him. Look at him. Oh, let's show
 the sheep for everybody on looking at home on the on the video. It's adorable. I'm a very
 animal forward person dog dogs whiskey sheep whiskey bush mills not sheep lions not sheep.
 Shout out. Yeah. Some some rad news. Yeah, we had Pedro skill you in this week. I hope you saw
 that episode that launched on Tuesday. Bejos was great. Really raw and edgy. The first like 10
 minutes of that episode was like really direct about his opinions about what's happening in the world.
 And really like, I think what we netted was people just need to freaking harden up a little bit.
 Like it's we got him really soft on everything. And everything doesn't need to have a hardline
 opinion right or left. It needs to be some common sense. Have some nuance. Yeah, nuance. And
 ultimately, Bejos is doing a lot and has one of the most successful fitness franchises in the U.S.
 like every 900 locations. So talked a lot about business growing and some of the challenges
 through the pandemic owning a fitness franchise. So he's pivoted a lot. Super successful. Great
 guy. Check that out. Bejos. Killian launched on Tuesday. Next week, we're doing a little best of
 all the food people we've had on the show. All the cooks and chefs. And we're calling it
 the rad cast versus food. I get it. No man versus food is rad cast versus food. So I'll throw back
 the recipe to success. All the puns. I see what you did there. I see you did there.
 We've got Casey Webb. We have insert cooks here every chef. Well, we have had like
 contestants on like every other show. Yeah, master chef and all the things.
 Yes. So check that out next week. Next Tuesday, the best of all of our entrepreneurs in cooking and
 restaurant. Tearism. Whatever you call it. Restaurant tour. I like restaurant. Tearism.
 I think it copyright trademark. I like it. If you want some restaurant. Tearism.
 Quality meat. Yes. Be sure to check out our sponsor.
 To your transition. Thank you. Good ranchers. They are an American owned meat company,
 meat delivery service. I tried their chicken last night actually. It was delightful.
 Yeah. Had it some paprika. Hot in the air fryer. I had a guest on yesterday that is
 a doctor, Dr. Shaw, Dr. Amy Shaw. That'll be coming out soon. Really big influencer online
 about fasting and not eating processed food. Oh, she scared the shit out of me.
 And I got a nice like plug in for good ranchers because she says people need to eat more
 clean meat. And I said, you're like say no more fam. We have the best in the business as an
 official sponsor. Really? Good ranchers. Good ranchers dot com. Look,
 six billion pounds of meat from outside the US get brought in and you don't ever know what you're
 eating. Yeah. Unless you order direct to your house. Because you go to the butcher. I don't care
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 tell them about the plums and all the. We love it. We love the fun. March meatness.
 Yes. Clever. Clever. Clever. But look, here's a deal. We have four boys at home. And
 it's you don't ever know like you get a store and you buy stuff like for dinners and stuff.
 But it's nice to have the flash frozen in the refrigerator hamburger chicken steaks
 to pull out. They're not like feel like I had to go the store to pick it up just for that
 nice dinner. So it's been great. So like we pull out, have some burgers. I actually have two steaks
 sitting on the counter for. I'm like set for a year with what they said.
 My and the offer family last about two weeks. You are two years. We are set for life.
 You're feeding Marshall now. You get ranchers. It's most spoiled cat owners. Yes, yes,
 that's true. But yes, great sponsor, great family run business and a great product. Go to
 good ranchers.com. Tell them the red cast sent you. They got the meats. Moving on to our social media
 news. I had to Google this one because I didn't think that Mozilla still existed. But
 the little Firefox. I remember it like being like a city app on one
 one phone from like 10 years ago. 15 years ago. I was like, oh, that was internet explorer
 that Firefox. Yeah, Mozilla Firefox. Yeah, but they are launching a new startup focused on
 trustworthy AI. Mozilla felt that existing AI models have worrisome implications and not
 enough was being done to curb the abuse that company is funded by a $30 million seed investment
 from the Mozilla Foundation as a wholly owned subsidiary. So exciting. So I'm going to say I'm
 going to say this out loud. So because like we throw these turned around, they tell me this
 doesn't found a little funny. Trustworthy artificial intelligence. Hmm. Trustworthy artificial
 just kind of like opposite directions, right? Yeah, yeah. It's artificial, right? Intelligence,
 but it's trustworthy like outcome. But then again, you can feel of artificial limbs,
 not getting in the weeds of the language. Like I would trust hopefully an artificial. You
 don't trust that peg leg. Minds on just fine. Even though hard. We're even now. But again,
 it just kind of feels like Mozilla is trying to be relevant. Yeah, no, it is, but I joke,
 we're going to need someone. Someone's going to have to put some reins on this thing. Yeah,
 for the computers take over, right? I still want JGP T4 to take over five or to sabotage it
 before it ever comes out. It's a TV show waiting to happen. That's an HBO miniseries. But
 Mozilla can come back from the grave with Firefox. Yeah. The hero got them deserves.
 I want to see what exactly this in practice, this look great, you know, because all I remember is a
 shitty Firefox browser that always closed like on certain like sites. Well, you only opened Mozilla
 to download other internet browsers. Yeah. That's the only reason I was like, oh, I should get
 Chrome. Kind of what I do is Safari now, you know, he'd say that. Yeah, still, I still am a Safari
 stand, but I don't know why. No, mine's on a Safari. Never going back. Chrome only.
 Would you would you say it was on a VK? I would say it's on a VK. We're on VK to never to stay
 K forever. Stay away forever. Yes. We have some Apple news as well. The Apple iPhone 15 Pro
 renders, they've got new buttons. Again, what is Apple doing? Who cares? Well, they're
 cheating the volume. I mean, this is what I look here's what's going on. So the last like six
 years, there's been very low innovations, smartphones. And so now where it used to be, now we have
 a video camera, like that was revolutionary two years ago, your HD video camera,
 those news. Now it's about the innovations have crawled to such that the buttons, now instead of
 one, it's two. Instead of instead of touch feel, it's apt to feel like we've really run out of
 like innovations here on the smartphones. It's it's it's. And it was funny because I was using
 my son's like iPhone 8 or something. And I'm like, you're like, it's not demonstrably different.
 Yes, but it wasn't demonstrably different than my iPhone 14. Right. I was like, because the iOS,
 you know, is the same. Right. And I was like, yeah, the camera and certain things, of course,
 one time used it probably for a few hours. You'd notice that this is how little true innovation
 there's been on smartphone. And this is why I kind of plugged the Samsung at least having the
 folding screen. Right. Large screen. Z almost brought that in here today. It's going to be about
 note. I think about that phone a lot more than I want people to know because I love the. Yeah,
 this is a very tactile. Yeah. Or we're sitting in youth group as a kid just like clicking my phone.
 Yeah. And so there's an innovation issue. And I think that's why iPhone cells have slowed down.
 Sure. Like over the last few years because the innovations just aren't right. They've
 feel like there's so much more tied to their aesthetic. I was always had the latest phone.
 But the last couple of times, like I've just been waiting to see, like, you know, keep,
 like I kept the 13 forever, like, and then just kind of like had upgrade or something.
 Got the 14. Yeah, I had an eight. Right. There's no real convincing reason to switch.
 Now I'm convinced that Apple drains your battery. After two years, yeah, it runs out.
 My 13 started was fine, fine, fine, fine, fine. Then suddenly I can't make it through the day. Yeah.
 Like over time. I tell my 12 is. And I'm pretty sure that was like they sent a code through
 like it's time. This guy needs to upgrade. He's normally upgraded by now. I'm going to take out
 three cells of this battery right here. About four. Okay. You think you'll notice? All right. I mean,
 like, I can hear them. They're discussing how many cells of my battery to take out, like,
 so that I have to upgrade by a new one. I just bought a better charger.
 Or you just let the phone die. Yeah. Hop of AK and trip off. Yeah. Well, that's what I'd rather do.
 That's what I do. And speaking of AK about that time, it is about that time. The best third party
 lab tested CBD. I'm going to say in the world, bold, bold claim, but I'm saying. We can make that claim
 here on the red cast. I'll say it. I'll prove people wrong. Yeah. They have disposables,
 Delta A, THC, and sleep gummies. Yeah. And new topicals coming out. I'm so excited about it.
 And several others have got a multivitamin. And several new things coming out.
 Multivitamin. This is a health and wellness company. Right. This is not
 go to the gas station. And I have no idea what they put in it. You know,
 want the green ones or the blue ones. I'm like, shit, is this the matrix or what?
 Like I want something I know. You know, like it said, I have him four beers tonight.
 I'm going to have half a gummy and relax and know what I put in my body and it's natural.
 And not wake up hungover or exactly with memory blocks from the night before.
 Yes. And so coming out with a lot more health and wellness products. And you can visit them at
 takeavak.com. Takeavak.com. All the products there. Yeah. Third party test that every one of them
 you know what's in it. Ingredients, different strengths. So first and really only that are
 really legitimizing this category to more of what it should be, which is health and wellness,
 and not this hippie trippy under the radar stock. Right. Because again, these are natural
 products. And it needs to be treated as such. So proud to sponsor with vacay. Go to takeavak.com.
 And again, tell them the radcasts, isn't you? On to our marketing news. I love this next article so
 much. And opera browser is adding chat GPT and AI to summarize the operas. Opera is integrating
 generative generative AI chat bots powered by chat GPT and chat sonic into the desktop browsers.
 Opera and opera GX to write prompts and generate summaries of different articles.
 This has been really the addition of like the rebound of the browsers. I hadn't heard the opera
 browser in a while or Firefox slash Mozilla. Right. And all but thanks to chat GPT. I mean, how
 many acronyms can we get in this business? Again, I feel like it's GT sonic boom PT.
 It's Elon Musk's children. I'm telling you. Oh, can we simplify some of this stuff?
 Like, call it what it really is that we're in this whole speeds and feeds thing again. Like,
 this is where I remember sitting in the like border with Verizon and they're like, we have 500
 million Hertz, you know, downloads and we have 5G and the 4G networks coming out with LTE.
 When the LTE comes out, we get AGI and BP. What does it do for customers? Why do they care?
 Do you humanize it? It makes it faster so they get things done and they get more time back
 in their day. Okay, let's talk about that. And so chat GPT, chat sonic, like again, this is news,
 but let's let's talk about what are the benefits. Right. How is it actually helpful? And why would it
 make me want to use? It's integrated for text input, image outputs, input output in.
 Like, it's just like, tell you we're wrapping for a second over there. It's just stupid of
 shit. Like they don't know how to talk about this stuff. Like in consumer say words. And they
 say words because it's all for like investors and like people like getting, okay, now suddenly
 opera has a higher valuation because it's a bit AI in the in the name. Like, that's what
 that's relevant. Yeah. Because we're using AI. And no one's going to use it because Google's
 going to come out with a better version on their browser and they're going to use it there.
 They might use being because they have gotten ahead of it. But anyway, it's time to start
 turning this into like translating like what people can do with it. How it makes their life easier.
 Right. And so it makes writing blog posts a lot easier. I'll say that.
 Yeah, a full disclosure. I definitely didn't think of opera as a browser. And I thought that it was
 chat GPT writing summaries of operas. So there you have it. It's totally confusing.
 No, opera. That was the name of a browser. I'm like, this is like bringing back all the
 memories of like the shitty browsers or on smartphones in 2008, you know, back in the day.
 Yeah. Blackberries and, you know, all that stuff. Droids. Droids right.
 We know you have a soft spot. We understand. This next one, Northwest Mutual and Pinterest are
 teaming up to give free financial advice to Gen Z. Gen Z from pinning to planning aims to
 demystify the financial weight tied to major lifesteps to help educate the next generation.
 Is Gen Z big on Pinterest? Yeah. Yeah. Big time.
 I love seeing these stodgy podgy companies, you know, like at least attempt to reach out to reach out
 to the younger generation where they need to and sort of make this on their terms. So I like seeing
 that. Pinterest is such an education platform, you know, above like education inspiration,
 above everything else. I think it makes a lot of sense too. How do you feel on Pinterest? Oh,
 daily, okay, daily inspiration. Yeah. And it's just like if I want to scroll, but I don't want
 to be feel like I'm overstimulated, then I'll like put a podcast on or put music on and the exact
 opposite of TikTok. Exactly. Exactly. So like if you look over the dictionary, like the,
 or what is it? The nontasaurus? What is it called when you're? Antonyms. The antinemm of the antithesis.
 Antithesis. Antithesis. Antinemm of TikTok is Pinterest. Yeah, essentially. Yeah, thanks. So
 it's cool. This is one of those. Show me the results. Show me the uptick in Gen Z, like
 policies or, you know, whatever they're selling to this audience. Yeah, I would think it would go
 up, but I'd like to see the data. Stay tuned. Sure it's coming. And our last article to close up
 the podcast is with Ford trucks and they are shifting toward a purpose in their latest built
 Ford proud installment. The move signals a shift by Ford to integrate more emotionally driven
 tactics into their marketing. Look, I have a salsa place in my heart for Ford. Like, I don't know
 that's because I was always like an old Ford Mustang, like, US, like, I don't know, all American,
 all American. I don't know, maybe not even the achievement, more than all American stuff.
 And my father-in-law's, like, got a 66. That's pretty sweet. But it's, this makes sense for them.
 I think they need to lean into this heritage more. And I think there's, they've been doing pretty
 well overall, Susie Daring, who's the chief marketing officer for Ford, old client of mine,
 Susie, shout out to you, doing a great job with the marketing at Ford. I think I've seen a
 difference in the last couple of years. And they were really only cutting the edges,
 a lot of the electric stuff, the F-150 electric car and stuff. But I think they can continue to
 lean into this heritage. And I think it will bring additional benefits to them. And I think there's
 a huge market for that. And kind of like, I don't know, leaning into that emotional side of the
 project. Right, as opposed to this loud, messy, kind of almost broy mentality. Yeah, it's
 kind of that sort of like, like Ram Trucks. Right. I thought Ram could own this space a little
 bit to you, but like, they just kind of go, and that's their audience. I get it. Yeah, yeah.
 But I think this is where Ford can have a little bit of nuance. I think it's been smart. So
 keep at it, Susie. Oh, it's been a good episode. It's short sweet to the point. If I don't think
 I want to note, if you're out there wanting to leverage personal branding, we're having an event
 May 10th and 11th, the radical authority accelerator here. We're going to literally do it right six
 months of content for you in two days. So you're out there. Maybe you're listening, you're a leader
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 This is the event you want to sign up for. Go to my page at Ryan offered on Instagram,
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 And I think about a third of those are already voted for. So send me a DM. You won't want to miss
 it, especially if you're trying to jump start your personal brand. Any fun words? I think you
 covered it. Very good. We appreciate it. We're not there. You never find us the radcast.com
 are produced today. Saw your rice. Christine Yassie for Ryan offered. We'll see you next time.
 The radcast. To listen and watch full episodes, visit us on the web at the radcast.com or follow us
 on social media at our Instagram account v dot rad dot cast or at Ryan Alfred. Stay radical.