The Week of May 26, 2023 Marketing and Business News: Pepsi Presses Play on Summer with Bad Bunny

 You're listening to the ride cast a top 25 worldwide business podcast if it's radical
 we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition
 of the rad cast. It's Friday, May 26th, 2023. Christina Yassi, what's up? How was your
 birthday? It was good. faux six, 46. Like you said, faux sick. And I was intended to be sick,
 no, four six. Yes, four six. It's a Southern accent. Get some lake action. You look
 tan. Hey, a little bit. I did. We did get some sun on Saturday and Sunday. I'm getting
 a watch tan, which is wild for me. Oh, yeah. My Apple watch is Memorial Day weekend. It is. Yes.
 Any plans? I think we'll salute the troops on Monday. We got a little cook out at the lake.
 There you go. Well, it looks a little shoddy. I know it. It's going to be a few, but we'll have fun
 nonetheless. Absolutely. Yeah, nothing big about yourself. Call my brother, of course. Yep.
 I mean, the armed forces that he is and we're getting my prize. He'll know by the time this air is
 but we're surprising we're not with the puppy this weekend. So I know that I'm sure I will find
 ways to be over there this weekend. Be the cool one. Yep. Nice. I'm like you, I don't have to
 deal with any of the mess. Just the fun part. Yeah, because I don't live there anymore. Yes. Yeah,
 you could always move back home. Oh, yeah, don't. The way my rent is going, if it could happen.
 You never know. That's like the trend. I know. I asked my mom a few months ago. I'm like, is
 that been how I could move back home? My room is no longer available to me at my parents' home,
 so I'm hoping that will force me to. Well, it goes in reverse now. Like my mom will be moving
 him with us. Sure. That's how it comes full circle. No, hella high water. I will not move him
 with my pants again. No, I don't know. I'm not ready. I love them too much to do that. We'll just put
 that away. I love them too much to do that. Yes. We hope everyone's had a great week and hey,
 we hit number four on the business charts this week. It takes all our loyal listeners. Number four,
 man. Only three more hits. There's nowhere else to go. I got a plan how we're going to celebrate.
 We've got to slow these last three spots. There you go. There you go. I'm kidding. Listen more.
 Listen again. Share. Listen three times. We post. Yes. Tag.
 Leave some reviews. Yeah. Yeah. Go to Apple. Leave reviews. Spotify. Take reviews.
 Or you can go to our website. The radcasts. Leave us a review. Always helps us out. We love that.
 Yeah. Shoot some message. And we don't need more guest requests. I'm kidding. You can always request.
 We'll contact you. We get plenty of those. Our people will call your people. No, we do appreciate
 everyone listening. And I hope everyone has a safe. If you're living on winning where you might be
 this might be July when you're listening. You never know when true. The place shifting happening
 is when they're listening. But wherever whenever you are, we appreciate you. Well, it's on our small
 talk list here. We have an update on our Taco Bell Taco Tuesday. Oh, yes. Hey. What are our
 sometimes updates? Yes. Previous week. Yes. Since you've all been on pins and needles. Lebron James
 is joining the Taco Bell fight to liberate Taco Tuesday. I knew Taco that John Lebron James
 was on that. Not crazy. Yes. Okay. He's trying to get it for trademark. Yes. He was. He thought
 he came up with it. No. So there's now a featured 30-second ad. I think this is so clever.
 Called Taco Bleep. So they censor every time Lebron James tries to say Taco Tuesday. And this
 happened because Lebron in 2019 Lebron started sharing videos of him and his family doing Taco
 nights. And he tried to copyright or trademark rather. Yeah. Taco Tuesday and was unsuccessful.
 I like to talk to John and already taking it. Exactly. But this is funny. He's got plenty of time
 to be doing two thousand. He's got it. They got bounce from the playoffs. Sorry. But just telling
 the truth. Not mad. He's one of them. Michael Jordan. Michael Jordan is still the ghost. The goat. Yeah.
 I agree. That's from my era. Everybody's biases. It gets it like. Have you seen air yet off topic?
 No. It's good. I really enjoyed it. It's worth seeing. Yeah. It's very interesting.
 I had time to watch a movie like in a while. I watched a 45-minute show between our show
 between the attention span and time. Fair. It's fair. Both are fleeting. But more of the time,
 Nicole and I've been finishing up. We actually watched the end of Severance. The first season
 last night. Yes. Man, go watch that. It's a slow burn. But you need to go watch it. Very good.
 So check it out on Apple Plus. Today's podcast brought to you by Apple Apple Plus. Yes. Speaking of
 Apple, Pepsi is pressing play on summer with the artist Bad Bunny and Apple Music. So today,
 they've launched or earlier this week, they launched press play on summer, which is their new
 campaign pairing the beverage brand with Bad Bunny. And the this works. You can buy
 cans of Pepsi that have QR codes and you scan the QR code and you can get three months of Apple
 Music. This is cool. I wish they'd have like a gamification like always like the monopoly game.
 Like with a little risk of surprise or like the scratch off or something. Yeah. Yeah.
 Like do a little giveaway. Like I'll have some suspense built into it. That'd be my only
 dopamine rush. Yeah, exactly. I like playing the lotto. Yeah. But this is cool. But it feels like
 you can get three months of Apple Music anywhere. I feel like I see this promo all the time.
 It's more like, okay, after month three. Right. Not by granted. It's still what $15 to $10
 a little gift. My 30 or 45 bucks. Yeah. We'll take it. But how many times can you leverage that?
 You can probably find that three month promo all the time. Like I said, in 12 months.
 Right. It was applicable to people who still who subscribed. I would love this. So I can get
 three months free and not have that $12 charge hit. I'd be all about it. But I agree with the fact
 that it is the same but different. I just bought into a three way all the CDs to this
 services came available because I bought a lot of music. And so when this came out, I was definitely
 spending more than I would buy at least a couple three CDs a month just in my music collection
 getting back in the day. And so being a music guy, I just go, this is, I love music to have access
 to this. It is definitely worth $12 or something to me. And you just go to sign,
 forget it. Because tapes are coming back. Have you seen this? Absolutely not. Yeah. Taylor Swift
 is releasing all of her music. I used to do mixed tapes for my girlfriends. Of course he did.
 I have a CD. I have a CD that a boy I had a crush on made for me from Celtic. Yeah,
 the Burning CDs was next, but I did mixed tapes. That's real love. You notice how that takes
 that is true love at $15. Would you, here's the question though, would you recycle the songs for each
 girl? Oh, it would always have like my three favorites, which were like,
 Millie Vanilli beat it and something else. It was like the weird time. Michael Jackson beat it.
 Okay. Everybody was like, yeah. And you got Millie Vanilli. Groach's true. Oh, man.
 I had to show the full spectrum. I was like, Michael Jackson was like 85-ish.
 And Millie Vanilli is like 87-88. And they got busted for lip singing. They were never
 the real thing. Go look up that story if you're listening and you want to something interesting.
 That's a fascinating. We can have an episode on that, actually.
 Millie Vanilli. They're a band that was made up. They looked the part. They had dreadlocks.
 They look cool as shit. Like the songs were great. It wasn't them. They didn't write them.
 Supposedly they could sing. It was a total catfish fascinating. So there you go. There's
 your lesson. But nonetheless, bad. Did you see the memes of Bad Bunny and Cardassian? Yes.
 Your body language was like, yeah, it's not right and wonderful in there.
 No, no. It's chasing the rabbit to fart on the rabbit hole. Yeah. So we'll say as it were.
 This is fun, but I gave him a file a little bit, making it a little more fun. I don't know.
 I won't like scratch off for you. You don't know what you're going to get. Yeah. Yeah.
 Behind number door number three. Give me a year of Apple music if I get the right,
 by the right can. That could be fun. Or that like when you screw off the lids and have the prize
 anyway, bitch contact us. Yes. Next one is fun. LLB is ditching social media for the month of May.
 So they're almost out of this hiatus. And here's how they're doing their mental health awareness
 month, which is the month of May. They're taking part in mental health awareness, not posting on
 Facebook or any other social media all month. This is to show their value with Gen Z, mental health
 and encouraging their consumers to get out in nature and not be on social media as much. That's
 cool. I get it. I think it's totally necessary being in making money. I don't even know.
 You see based on social media. I don't even know LL being had social media until I found out
 they weren't on it for me. Does people still buy those catalogs or get the catalogs in order from
 or is it all online now? As soon as online. I don't think it's online. I would assume so. I
 remember I had it was I think it was like my ex-wife's aunt or something like that they gave the
 whole family like the exact same president off male LB just different sizes and colors.
 Because it's build the outfit like cacky pants and a college shirt and different colors and
 landzend and Eddie Bauer confused like it's like landzend for sure same thing different font Eddie
 Bauer I don't know if it's just because it was always the Ford Explorer Eddie Bauer edition. I
 kind of differentiate the but LLB in landzend certainly and the first catalog people and I guess
 they've they've gone to social media right but what's interesting is that the article says is
 values are increasingly increasingly playing a role in consumer loyalty so it's less about
 product and more about what the product stands for especially among Gen Z who are becoming a huge
 piece of our consumer culture and 71% of Gen Z report that they like it when brands make a mental
 health of value in their company so it's the thought behind it I think is really smart but
 I'm curious to see how this is going to help revenue move forward with them. I don't know I saw
 there's a Harris poll the top respected bringing Patagon just like number one for the
 eighth late number time in the row I didn't see it. They're non profit now too which is cool.
 And yeah just human on profit that's what happens when you make a billion billion dollars and then
 you can go all right we don't need to make any more about capital campaigns from here on out.
 Doing good is good for the bank account. Good for you good for the bank account.
 Not they do practice what they preach. I do respect what they've done. Yeah I agree.
 So I think they do practice what they preach. Sometimes this is all for sure. I think Patagon
 has kind of lived it since day one. Yeah I think they've got the integrity.
 But we'll see let's see if it'll be in some social media pops if you're not doing any social media.
 Yeah true. Time will tell.
 Got some radcast news this week Ben Spell if you missed it on Tuesday one of our official sponsors
 but I like Ben a lot so we had him on the show. Family run business American made and an
 American entrepreneur journey. It's really great talking with Ben. Everything about
 literally some surprising things about the beat business you want to know 80% up to 80%
 sometimes depending on the store and the location can be imported meat. It's scary thought
 that you don't know exactly what you're getting but you do when you use good ranchers to talk about
 shortly but Ben was awesome. Ben Spell CEO of Good Ranchers check out that episode if you
 haven't already and next week Sun Yee founder of Nautilus Nation and a TEDx speaker Sun Yee
 is one of my favorite followers on Instagram. He catches my radar all the time.
 Invited him on. He knows that ad agency out in New York. He lives in Austin now. Very dry humor
 a little bit but a fascinating and very thoughtful interview. I think people get a lot of value
 on how to grow on social media. How to end when the other people yang so to speak go left when
 they go he's definitely a contrarian when it talks about that but what he's a great storyteller
 he was great on the show and I think you get a lot of value if you want to know how to break
 through on social media and he's also does some great coaching so check it out on Tuesday Sun Yee
 founder of Nautilus Nation next week on your number four podcast in the world in business and marketing.
 So speaking good ranchers. Yes it's almost summer. It is and you know what's going to be on the
 grill from Memorial Weekend. Good rancher stakes. Yes it will. New York strip if I know you at all.
 Yes delivered right to your door. Steakhouse quality $30 off with code radcast go to GoodRanchers.com
 plug it in. You'll think us for it later and you'll get the best. American farm raised meat
 right to your door. You can't beat it. One less thing to check off or to check more to check
 off when you go to the grocery store you don't have to worry about it. There's a lot of good
 promos going so go check out our good friends at GoodRanchers.com. The official meat delivery sponsor
 of the radcast and Ryan offered and I know Christina loves them as well. Yes it also keeps in your
 freezer for a long time. Yes that's the thing. They flash freeze it. Look I'm going to do the
 education here and I had to learn this last few years of what just you're doing to take to learn
 this for someone else. I trust the meat industry and if it's flash frozen one time and you put it
 in the back of the freezer frozen you don't lose any quality or losing any taste and I used to go
 hi but do you really I've done the taste test. Yep can confirm. Literally I had one steak that
 had never been frozen and I froze one of the exactly they're both with the same type to leave
 that like a prime cut or something like that. I froze them had my I literally did once they
 the other one defrost it I put them I purposefully lost track of which one was which on purpose
 and you couldn't tell visibly or anything like that season and put them on the grill couldn't tell
 couldn't tell which one was which it tasted them both you know there's no difference if you
 you don't lose flavor with your flash frozen one time and that's how GoodRanchers delivers it right
 to your door and good steak good steak yeah it is prime steakhouse quality right to your door good
 ranchers good ranchers dot com you got some social media news linked in who we don't often speak of
 in the social media world is bringing verification tools to its job post they announced this
 verification feature on job posting to help recruiters and candidates build trust linked in
 verification measures do not involve paid subscriptions or blue check marks they're available for free
 and focus solely on confirming users identities this is what it should be yeah this makes sense
 you know I roll my eyes at the Google thing it makes sense because there's a lot of scammers out
 there using Gmail you would almost think that this would have happened first yeah yeah but
 and there are a lot of people owning multiple companies hiring people I'm on LinkedIn and see
 these things enough that I do things come across my radar other it's not a real job like it's a
 post by someone and I'm like I don't know what exactly they're luring them into or it's just maybe
 like a recruiter trying to build a pull-up oh yeah the amount of times I got like interviews like
 that right out of college yeah and I was told it was this like fast-paced work environment I'm like
 this is tech sales you want me to stand in Walmart and sell AT&T yeah exactly make six figures and
 this is as long as you like to work hard we'll play hard and I was like no I'm out thanks so much
 yeah it was the cart girl job at the local golf course yeah hey there's not enough that I would do
 I know but like sales right entry-level sales or if you like off fast-paced and flying lips
 when you go when you go to the movie theater they're like have you always wanted to career in the movies
 I'm like I'm not sweeping popcorn that's not a career in the movie yes hey it's marketing even
 the job yeah absolutely good for LinkedIn yeah this next one is I love super interesting
 Microsoft Azure AI Studio is letting developers build their own AI co-pilots so you can
 customize and combine open AI models like chat GPT or GPT-4 which we know is better
 with their data text or images to create chat assistance or other types of apps that can
 reason over private data this is the next phase right yeah okay it's got all of the internet data
 some of these are internet connected some of these are date back to what a year or two it depends
 on which platform you're using but this is the next iteration when it can you can allow it and
 feed it your own data yeah so that it can be truly applicable to what you're doing or what
 information you need whether it's your job whether it's I don't know past medical history whatever
 it might be this is where and really they I think the naming of this been a little convoluted
 at the end of the day this is where it feels like it's headed where we all have this personal
 assistant for knowledge it's our second brain yeah yeah it can yet that you have to prompt it
 which while there's the prompt engineers and all this and asking the right questions but it's
 really having if our brain just can't absorb it and this is where learning and education this is
 where it gets deep for me with like where we're going like you certainly need to I'm not advocating
 for education going away sure but when and these things start to get built into the phone which
 they already are but like right there all the time even they start tapping in our own thoughts maybe
 I don't know get a little weird but do we need the knowledge or do as our our assistant need
 the knowledge because it's readily available and it's kind of like math do I need to know calculus
 or can I just ask my assistant if I needed it for something and then it becomes off the
 system is doing everything then what are you at what value are you adding but I think they're
 still reasoning and we're not quite there yeah but it does raise all those questions no and it's
 again it's progressing ridiculously quickly it is at a shocking rate but I do think this is like the
 the next frontier so to speak is this personal assistant where you've granted that this personal
 data and this access and you've kind of like now when you sign up for these ads you actually
 are granting your privacy right do it when you app you download here's my information
 Instagram you're you're saying okay you can use my information and I'm going to use your app for
 free and when you allow the chat you teaver you give this technology you give your assistant
 the knowledge that it can then use to benefit you it's a similar type process but
 it's going to be fascinating where it goes and this feels like the next iteration while we're on
 the next iteration Adobe is bringing Fireflies Generative AI to Photoshop so it's only available
 in the beta version of Photoshop but users can use natural language text prompts or describe the
 type of image or object desired and Photoshop will help them create it yeah this is interesting I've
 seen this stuff it hasn't quite gotten there for me yet like I'm sorry who's our producer as well
 so create a highly creative designer here at the agency is agreeing with me that like you
 plug this stuff in like it's it's just not quite there like you said you asked for something and it
 looks fake it looks weird yeah and maybe it's going to get there I'm sure eventually but I don't
 think it's quite there yet and it's going to be interesting like with video and stuff like how bad
 it looks before it looks great I don't know it feels like it'll look like what's his name's Avatar
 with metta mark Zuckerberg's like dead eye avatar that was like 2003 game graphics oh no so we'll
 see yeah let's come in there now we're onto our marketing section so inside Google's plans for
 improving paid search with generative AI so we're transitioning keeping on the AI train because
 that's what's happening right now Google is utilizing generative AI to use the workflow for digital
 marketers hello by introducing campaign creation tools the latest updates include a conventional
 experience with Google ads automatically created assets and product studio which help e-commerce
 merchants create product imagery faster and at a lower cost early adopter's all an increase of
 2% more conversions at a similar cost per market to a good okay I was reading the rest of that article
 it's it's a little jargon forward but it's still it's coming you know I don't want to say it's
 coming for jobs because I don't like that language I don't like that I don't like that mindset but
 it's everywhere it is I think all of this is raising the floor what I mean by that
 right now before generative AI the floor is you at least know how you have to know how to do
 something but the floor is really low I was just doing something doesn't make it good yeah but now
 the floor is good because generative AI will generate good but the cream will so rise to the crop
 because great is not here yet with generative AI is that makes sense yeah and so even with paid
 assets the same thing because I've seen this stuff in action and the way it's still there's a human
 component or a reasoning and a creativity to these things that get layered on that are necessary
 to stand out all it's done is make average higher that's all it's done yes raise if the standard
 SAT was I don't know 700 whatever it is now it's 900 but so you're gonna have to hit 1100 to stand out
 it's no different than this with paid ads if you want your paid ads to do better yeah you can
 use this but so can everyone else so the baseline's gone up but the ceiling it's still the cream will
 rise to the crop yeah yeah yeah so yeah we'll see but anyway it's fascinating I like right now
 is short cutting things so it's creating more speed and efficiency because you can get to the
 base to the average quicker yeah but then you got a layer on I don't know things that I don't think
 it can do yeah it may ever be able to do because I'll tell you what I'm starting to read more and
 more blogs and more and more things where I'm like this is written by like I'm starting to see the
 cracks uh-huh it's starting to feel like okay it's content but I can tell when a human wrote it
 and uh I don't know just there's just certain things that really stand the storytelling
 and it's clear that AI has a problem being contrarian like it wants to it can't take a side
 and so anyway yeah we'll see average is just going up doesn't mean the top is it still available
 and wide open for you to excel use these tools yes to better yourself speaking of tools to better
 yourself Peloton's latest brand revamp arrives as their revenue drops 1.2 percent year over year
 they've revamped their total app the app the revamp is the company's latest in the series of
 attempts to write the ship after a tumultuous few years it's launching the brands it is launching
 in the brands five markets globally along with new a new creative campaign they've totally updated
 their app there's now a free tier it's a whole lot more it's based based less around the bike
 and more around workouts that you can do just in your house they're written out there's more
 resources if you just like to work out at home so we'll see how this goes look a lot of things
 got unnaturally inflated by a scenario that wasn't going to last forever so COVID everything to happen
 with that a lot of things got inflated to an unnatural growth position zoom saw this Peloton saw
 this a lot of things that are based on home base and everyone made this presumption that we're
 never going to go back like we're that genie wouldn't I usually don't think genies go back in the
 bottle but this one did yeah once we got over it and everybody got back out and people
 realized that the world wasn't ending in right also it's I think part of it with the issue with
 Peloton it's so expensive yeah it's just it's so expensive and when you had no option to have
 group exercise or do things then yeah you just a fuck cost but now I can jump back on my bike
 go back to the park I'm going out people aren't giving up those because they were making some
 huge transition they wanted to make was an unnatural switch and now they're trying to make up for
 it they've made some other bungling mistakes as it is so this feels like the last stand it just feels
 to me it feels like they don't know who their audiences yeah I don't I think because the reason
 they don't know their audiences because it unnaturally expanded just something broader than it never
 would have been normally and so they had a hard time shrinking back down and then understanding
 exactly who that target base is yeah and they I think they've it want to be all things to all
 people like a gym we're off the bike on the bike stick with the fucking bike make that the thing be
 the best one in that but anyway we'll see I have doubts that this is I think they've got bigger
 issues I agree I agree our last article Spotify is what may use AI to host to make host reads for
 podcast ads that sound more like real people coming for you so then if you're late we'll just have
 AI Ryan you can't get this combination of Southern accent I want to see it because look Siri
 doesn't even understand me I'm so unique yeah no I'm like you should I need to do a TikTok
 series on me trying to do to text see what it writes and to see how bungled it is every time yeah
 if Spotify can do it then get for them but there are software that's pretty interesting
 described as one of them where they do captions or things but they can plug in like single words
 if you miss a word or if they take out your ohms and oz and luckily we don't have too many of the
 at this stage but they do reduce them but if they it feels like they need to fill a gap or you're
 trying to edit something it will plug in like it it has my voice down that it can plug in one or two
 words to make it not sound crazy full sentences it doesn't look like it's an everything yeah but
 this would be interesting I think yeah look there's a guy that we had on the show who's
 making a podcast with his co-host is an AI is a is a total computer and I've listened to it
 she sounds like a more I don't know polished Siri like plankton and Karen from SpongeBob
 yeah it feels like yeah Karen to this it's always Karen always a Karen oh so we got
 it's more a weekend time for a vac and it's always time at takeofak.com official CBD
 plant-based wellness sponsor of the radcast and a company that I'm part of a full discretion but
 let me tell you this is we got some new products coming out a new CBD roll-on
 yes but you can purchase yes and my I actually strain my wrist and my wellness physician that's
 what I call me to chiropractor but he does a lot more stuff has been using there he has a version
 of it so I'm are supposed to be in this week or next week so we'll see but that actually is
 making it feel better so I'm gonna see if I was looking out doing that we do have that coming out
 so go check it out takeofak.com we're having a 20% off sale now through Memorial Day
 yes you listen on time yes exactly that over there take advantage of that yeah anytime you need a
 natural plant-based relaxation or get away vacay is your brand give them some love follow us
 at vacay.global on Instagram and you can reach us at takeofak.com you know to find us the
 radcast.com all of the highlight clips the video merch sponsors so I will say this let me say this
 so I use this probably more than anyone else because it's our show and you go and I'm looking for
 something that search bar is powerful on our if you go look up like Instagram tips you'll find
 every highlight clip in every episode that we've done what we talked about Instagram tips that
 will bring up like literally those keywords we've done a good job either accidentally are on purpose
 of giving all that no it was part of the spec out but for real you're looking up a topic you want
 to know something we've covered we've talked about I guess we've had use that search bar at the
 radcast.com super easy we've got all our content there and links to other platforms where we are
 and you found a word share them more a weekend drive responsibly drink responsibly and thank you
 to our troops yeah we do appreciate everyone that's made the ultimate sacrifice and we don't forget
 why we have the freedoms that we do for sorry rice for the ones and twos christine yasi I'm Ryan
 Allford we'll see next time on the radcast to listen and watch full episodes visit us on the web
 at the radcast.com or follow us on social media at our instagram account v dot rad dot cast or at
 ryan allford stay radical