Weekly Marketing and Advertising News, September 10, 2021: Apple, Target And Costco Win The "Brand Game" During COVID

 It's like one level below like the shirt you really wanted and you go there and you think because you get it for 19 bucks
 I said a 39 bucks and it's not really what you wanted. You suddenly think you got the deal of century
 They get looked at that way because they're so big they make the most money and because
 People are ignorant to the fact of what I said that with convenience and service there's a price
 I admire people that
 Build a machine like they have
 Almost without anyone really knowing
 You're listening to the radcast if it's radical we cover it
 Here's your host Ryan all for you guys. What's up? Welcome to the latest edition of the radcast
 It's Friday September 10th
 2021 yeah, and I'm joined by Joey Thompson. What's up, brother? What's up, man? How are we doing? We're good, man
 I like I didn't know what stay was so you told me so I'm glad I'm glad you're here to hold me accountable
 Hey, I'm gonna hold you accountable. That's what we do around here accountability, man
 You following me on Instagram is about accountability. It is you he's actually my sponsor
 Accountability buddy. Yeah, you're 13 steps to accountability
 Is that what it is? I don't know if right here. I don't know you're gone, sir. You're my sponsor. You're supposed to know, dude
 All right, I'm the worst sponsor ever. I'm looking for a new sponsor out there
 Yes, sure. How's the week been Joey? It's been great. I've been hanging out here
 Yeah, seeing lots of you any week. I can see my
 sponsor as much as possible is the best a week ever
 I've been a really bad sponsor though because I've seen you a lot and been like peeking over your shoulder, but not really like
 Truly sponsoring you you offered me three beers to be clear
 I think I did they have I think I was trading you beers for creative ideas. Yeah, that's simply how it goes
 The keg is tapped by the way you need to refill that wow though. I thought there was more than three left
 they Ryan has a a keg in the workspace. Yes, and do you find that people do you are you ever alarmed at the hour that you see people
 Using it. No, because as you get like notifications on my phone like after a certain point from the security cameras
 People coming and going and after 10 everyone seems to have a cup in their hand
 Yeah, and like it's like I thought they were working. I thought they were you know like getting stuff done
 I think you're just drinking the beer. Do you actually get about the the keg? No
 Yeah, you've got a sense around the cake. You have a smartphone sensor. How many how many beers get used? No, we are we aren't that cheaper on here
 Oh, yeah, but we do I do get notifications like at the door like cameras turn on like after a certain point
 Yeah, and so I'll start getting dinged on some nights like after 10 and it's like
 People coming in and out of the door or whatever and you know everyone seems to have a beverage
 Yeah, it's fine the janitors passed out on the floor the next morning you come in every time I come in the cleaning company
 You know like they've cleaned but then there's like this pool of beers, you know, I don't know if that's beer
 But that's their job to find out
 I don't know you get where you can start they have those bars with the wristbands, right that you have
 You know, so we're gonna do like beep and maybe we know how like keep up with how many each other each has I do it like a
 BBO in New York like do you they got they had a bar like a top four like all the New York
 Cool agencies have bars and like they got drink tickets. So like who I think they got like
 I don't know six a month or something like we go have I think a buy them
 But like they got six drink tickets or something. I'm like, you know
 We're smaller boutique agency. I can cover the beer and we keep some premium liquor in the bar
 So like I until it like gets out of hand
 That on my covering it. That's your pitch for people to New York to come to your agency
 Exactly. If you're out there now and you're talented and you like to drink
 Come to the agency
 Okay, last thing I say about it the if they have tickets you know, they're doing like prison rule type stuff
 Where it's like hey, man, let me get let me get one of them tickets, man. I'll write you a
 I'll do you ever truly in the AA is selling their tickets for dollar a piece or something, you know
 I'll write you a log line for your piece or whatever. They had any counterfeit tickets
 That's a big agency. They probably like 500 people like this is you know, yeah
 counterfeit tickets scam
 Yeah, at BBB BBBO scam
 Counterfeit drink tickets at the top of the bar. Can we take this to the market right now and just start our own scandal
 That yes, okay, we should I think we should just get tickets made and then go act like we're employees at BBDA
 Okay, and like go up the drink you know bar. That's yeah 500 employees. They're not gonna you know, we fit right in what they're like agency people
 Sure, I think they have so many videos now like I snuck into the Super Bowl. It's like I snuck into BBD with drink tickets see
 We're transitioning to Radcast news. Hey
 Did you actually you only think about cults?
 Uh, are you other than radical? Are you can you take off your shirt and prove to me you're not wearing a microphone right now?
 Because I'll I have one in my mouth right here. Oh, damn it. I forgot we're on a podcast. This has been recorded. I know about uh
 Yeah, Keith for Keith here for near. Yeah, I know that
 Yeah, so not well. No, I don't anyway. There's a show called a podcast a little bit culty, but
 Anthony Nippy Ames and his wife Sarah
 We're met. They're both actor and actresses actress and actor
 But they you know, Anthony came on and talked they got kind of
 Kind of unbeknownst to them pulled into a cult that got
 To be pretty infamous the owner was you know, long story short
 Podcast if you really want to listen to it. It was really fascinating. He talked about how I mean
 He was a Ivy League quarterback. He became an actor and then he got into this like
 personal development
 Company and he was like bringing people farming people in and all that
 It turned out to be a little nefarious and uh a lot nefarious like women. We're getting branded and
 turned out just be this
 wackos
 Was essentially just recruiting women and you know doing who knows what
 So uh in the ixm or nexium. Oh, okay. Yes, the key it is the key thing
 Okay, for second, I thought it was my frat, but no, it is actually
 I'm not gonna show you the brand anyway
 That wasn't fun
 Linda Kai Delta. Okay. Yeah, they have the uh
 The clear I've seen the HBO documentary. Okay. I have yeah exactly. So I know
 So Anthony came on and was very it was a different podcast for us like you know, it's usually like all business and he but it was more
 A warning of sorts. I mean sure literally, but uh
 I mean this guy's it is why a super intelligent super cool people
 And just how they got pulled in and it wasn't one of those where they got pulled in and they knew they were being pulled into a cult
 And they knew what they were doing was sometimes you get pulled in and eventually you become aware that you're supporting something very very evil
 Yeah, but you're so drawn in it wasn't necessarily that for them. They were supporting a part of the business that seemed legitimate
 But yet they had alarms going off in their heads and they know they're but it was really insightful
 And scary. I mean, I don't know. I thought it was like
 Anthony is just so transparent about like his experience and like the
 Kind of just the nuts and bolts of everything that kind of went on. Yeah
 Well, it's always interesting like uh from marking perspective like there is how do you like
 Do you manipulate people to be attracted to what you're doing, you know what I mean
 Well, you know what what we do every day in marketing, you know to the subconscious. That's not bad
 But this was really like I will say you know, we aren't we aren't trying to uh get women branded with anything other than tequila
 But you know sure
 Sure the fine line of
 Uh
 Well, that's like dedicating your life to you know like coke might be like hey you should grab a coke
 But this is like dedicate your life to this cause and farm people is what you said well like bringing them in yeah
 So that the business gets bigger they have more he it was like
 Tuberthian legitimate businesses
 quasi-legitimate that y'all didn't money
 That then supported the
 actual the actual undercover things going on is my
 Understanding of it having read a lot and had Anthony on you know, I haven't watched every
 Documentary on it or every episode, but I've read a lot on it now and
 Kind of scary, but I know it's more scary that like
 I think we all none of us are naive. We know there's evil people, but it's the same way there are
 Tamino so naive shit
 Okay, you didn't know. No, it's like but I don't know. I don't know my mind
 You don't want to sue truly evil. Yeah, it's hard to wrap your head around
 Well, you don't want to assume that kind of stuff is probably happening right under your nose somewhere or something and you're like oh
 Oh, yeah, so go check that out. That's our latest episode that released on Tuesday
 So go check that out. We've been getting some great feedback and uh
 It's definitely some dark points, but definitely some really insightful stuff
 So a little different you're taking on a pro role in that one. Yes
 Exactly right
 We uh
 co-founders of Netflix will be on today. We're actually recording an episode today. Oh, I'm not a co-founder of Netflix
 Yeah, did you tell people that I did let them know if you weren't you know, okay?
 That's right. Well, how'd you how'd you hook that up?
 Uh, dude, we're connected around here. I'm touted. I mean, I mean, I'm here right now
 Yeah, like you Heidi Montag will be on the show next week. Okay, from the hills Spencer's wife. How'd you hook that? I'm kidding
 We're doing work for them
 You want to come on we're gonna? Are you you're in the Luminati, I think
 It's all making sense now. Hey, that's how it is
 um
 I will be going on the Wolf of Wall Street podcast that are next month of the following working on the dates
 Right as we speak nice Jordan, Jordan Belford nice. I see him on TikTok all the time now. Oh, yeah
 He's all over the place. So looking forward to that more details to come. We'll tell you to end look out for that
 I'll be going to LA meeting with him and then
 catching up with Spencer and Heidi. Okay, and
 Who knows well. You're just LA guy now, dude. Hey, you're just
 Depp flying stunt flying, you know
 Wheeling and dealing they're gonna do a reunion of the hills, which they probably already have, right? Yeah
 Well, you're gonna be where were where were you bro? Hey, they need you dude. You could have been his like his guy, dude
 I missed it as if we'd start working together like eight months ago to might have been on the the episodes
 Well, the reunion chef. I have faith that the reunion will have a reunion. Yes. Yes. Yes. Yes, but we've got some big hitters
 I can't I can't even mention we've got Grammy a winning artist
 writer songwriters coming on the show. Okay, we've got
 I'm talking like big hitters big hitters big hitters
 Ha, production. Hey, man, we got it fixed
 Yeah, yes, thank you very much
 The uh, but yeah, it's a Bruno Mars. Can I can I give can I give me three guesses? How about that? Can I have two guesses? No
 I can't guess because I have one guess. Okay. Well, all right, super secret top secret
 also stuff
 Gonna be good
 Heat up. Oh boy. Do you know it's got some good national holidays coming up? Do we today?
 We've got some good serious ones the first two. Okay, we like to have fun around here
 But there's two today is actually stand-up cancer day. Okay
 My grandfather passed away from cancer. I've had other relatives. I mean it fixed everybody and so
 You know, it's
 One of those things that maybe we'll cure one day. I don't know. I'm somewhat one of those it feels like it's like one of those things
 We're never gonna
 Figure out like there's something gonna always kill us and sure, you know, I don't know
 It's one of those platitudes throughout life like about one day. They'll be a cure to cancer
 But like they'll be something else or they probably have a cure to cancer and
 Yeah, you mean there's all kind of conspiracies. I'm sure but yeah, it's you know
 We truly truly sad. Yep, and then tomorrow's a bittersweet
 holiday for me and that sounds weird
 But it's my wife's birthday. Okay, which is awesome. But I love my life
 It's 9-11
 I've never been more torn in my life like I know I'm celebrating
 But I'm not celebrating. I guess you can have it can be binary like you can
 Not I mean you can separate the two and I do obviously, but it's like yeah
 How do you come a compartmentalized compartmentalized like the biggest terrorist attack in in our history
 With my wife's birthday. It's like the bird and you know what she's one of those people like she's never
 God though. She's not like a Debbie downer. She's not like my birthday's on the worst day
 You know like she just does she didn't she's for a birthday to be that man
 But you know some people would just yeah own it like man. I'll get the worst birthday. Sure
 You know like you just that and so I love her for it, but um, but it is you know
 We haven't happened in Afghanistan everything else for a reminder that freedom isn't free and sure
 You know, we've always gonna have people that
 You know
 want to
 Get at us for our way of life for like a better words a lot more complicated than that
 But well, I feel like the big ones are like the
 The anniversaries of 10 years 20 like 20 years. Oh already already gonna be big, but yes this year
 I'm sure there's going to be a
 Right now a lot of conversation or conversation and all that and I hate the fucking politics around it
 But you know, but I do support well that statement alone is pretty much been this past year. It's like
 It nothing is even stated without having a political you know, I mean exactly everything is but
 So
 Sunday, okay, we've got two holidays
 I think are a little related
 Okay, we've got the civic day of hacking
 Okay, great and fine national video game day. Oh shit double dip in the chip today
 Revenge of the nerds days what that would call that one dude if you are a nerd
 Great dude. Yes
 Supposedly it's like hacking for good. Okay, and I'm like
 Okay, it's like is that like stealing for good is that like Robin Hood
 Like
 That's that's a good question. I don't know. I find it like
 Interesting when anonymous is does a lot of like yeah
 Hacking for good I would think so I think it's cool sometimes I'm like
 Hmm people get their account hacked and and stuff happens like that. So
 I guess I kind of get it
 Sure, I like it, but hey, who you video game guy?
 Uh, I was when I was younger, but then I grew up and quit being a nerd. Oh
 I'm gonna get hacked now
 Wait, who'd you hack though if you could hack somebody and like mess up there
 Would you hack somebody? I wouldn't but like if I was like a criminal and I was gonna do it
 I like the central reserve or something like you know, I go for the big bucks, but like my dad's actually the founder of the central reserves
 Follow him
 Oh
 It's too late he knows so okay. All right. Can we strike that from the record Daniel?
 Yeah, don't do a Daniel or I'll put you on the watch list to it. All right. Look my kids love video games like
 Esports is huge like if you it's it's now cool to be old and play video games you know that sure
 And just stay at home and eat Doritos all day and yeah get paid for it. Do you
 Do you play video games? I play them occasionally with my kids. Which games do you play rocket league?
 They're kidding me. Are you kidding me mad or rocket? Okay, Madden. Yeah, I like Madden rocket league is awesome
 Do they not have actual real rocket leagues now? Oh, yes, like I'm really for rocket league
 But like in real life though don't people like drive cars into soccer balls
 I'm not trying to be funny. I'm serious
 Yeah, I think they do and they flatten
 Are you talking about like I think they have actual games that where people hit like a
 I have not seen this. Okay, maybe I made it out of my mind. All right. You get a dream like you
 You know a fever dream fever dream. Well, okay
 Do kids do they go do they spend a lot of time inside or do they go out? What do you know they have we they all play
 Multiple sports. Okay, he sports multiple he sports
 Accounters they own counter strike
 League of legends
 Hey, you know, we keep them we keep them we want them to be multifaceted in in their esports
 Oh, they're gonna get they'll play they'll play it as long as we not even let them they
 Other than a maybe Clayton my oldest
 For the most part they'll play it but then for an hour and then they're like they want to go outside
 They want to do something we go to the lake they're playing in water. We play baseball soccer
 Swimming that basketball like they're all in league so like they're not playing video games in their free
 Time a lot more than they're playing but they do you love some roblox
 I'm like you have me sold to the roblox bro
 When I'm waiting for like a high school is to have like a esports department and have esports letterman jack
 It's just yeah, it's probably coming. It's for sure
 Well heck yeah, dude shout out to your kids for going outside. Yes. Yes. Yes. Yes. We'll give them we'll give them that we got that
 Moving on
 The news of the heavy news the heavy marketing and advertising news of the week hold on can I pray for like 30 minutes before we get into this
 Okay
 Two strikes. That's two strikes for you strike two strikes
 That's the first yeah, Macy's is opening up toys or Russ
 Many stores within a store in 400 locations
 Okay, I was the rest went out of business like three years ago closed all the stores went bankrupt
 They're about buying all their toys on Amazon. Yeah, or at Walmart or
 You know at the flea market or not toys or us or not wherever the resell market eBay
 everywhere but to toys or us
 And so but the brand is not dead. They still have you know a holding company that owns the brand does all this and I guess
 Macy's license it and so you're gonna
 Starting next year. They're trying to do a little mini activation for the holidays
 But sure starting next year. There'll be mini miniature toys restores within
 Macy's
 That's you remember toys are us for you big. Oh absolutely. All right. I'm sure there's a tj max in town
 Right now and every time I drive past it I go fuck that dude. That's toys rust, bro
 That's where I went as a kid. Yeah, with that facade off now dude. Yeah, it's that empty for a long while, but then tj max one in there
 Fucking tj max dude don't even get me started. I don't know don't even
 Yeah
 tj max all these all these stores so don't get me started on the quasi discount stores. Yeah, like we get all the crap from the department stores that
 You think is sort of looks okay. Yeah, but it's not necessarily seconds
 But it's not the most fashionable stuff in the department store. It's like
 One level below like the shirt you really wanted. Yeah, and you go there and you think because you get it for 19 bucks
 Instead of 39 bucks, and it's not really what you wanted. You suddenly think you got the deal of century
 For sure. It's just a thrift. It's like a high. I don't say hi. It's like a high in thrift store, though
 You know what I mean? Like it's just what you would hope to find it all goods. I kind of get it
 Okay, I'd rather go there and spend five dollars on a pillow than twenty five dollars
 Like that I swear to get okay, but close
 Not so much. It's definitely hit her. It's a thrift store. It's like a goodwill that you would pay a little bit more than you would at a goodwill for
 Yes, that's it
 Goodwill. I don't mind going to a goodwill over down there. Sure, but goodwill good like old goodwill owns his shit, though
 TJ Maxx doesn't that's that's what your problem is when it goes charity, you know, yeah, I did not know actually profit
 Oh, I mean how dare a business be for profit
 But I do think so look you got two brands Macy's
 Department stores are hurting sure. Macy's is like what done the last holdovers like because everybody shops online and
 they're trying to revive it because
 toys toy purchases are actually up
 Really overall
 So as a percentage, they're like hey, we'll revive this put another brand within it
 We'll see how it goes, but I think it's gonna come down to what kind of toys we're talking about because typically
 You know the department store toys no different than like a TJ Maxx. Yeah, like this shitty fingernail
 That you like oh, it looks cool. It's cool packaging. It looks like the man
 Man fix kit or whatever you open it and use a fingernail clippers twice and they bust. It's like fuck
 Sure, but it look because it said man-scaping. I thought it was like mint for me
 What do you everybody's got toys now target Walmart Adam and Eve. There's just toys school or dude
 I want to be a toys rust man not a kid dude. I want to be a toys rust man
 Boys rust grandpa one day. I like it the
 Facebook, so
 Do you know they own jiffy?
 We've already went over giffy or jiffy. I I roasted you on that dude. I have a jiffy. I don't even know what jiffy is
 So oh gifs. Oh, yeah, giffy dude. Yeah, you have us using your mind on in your posts. I'm like verified on jiffy dude
 All my stickers giffy dude. Can we can we make a poll right now on your Instagram story?
 Is it jiffy or giffy, man? There you go. There's some free IG story content for you for you. All right
 Yeah, I like it, but
 so
 UK watchdogs are asking they think they think that
 Facebook owns too much. Yeah, too much no competition. So they got to sell
 jiffy
 I don't know which one's that neither one sounds good, but well either way
 So they own too much. So they have to make more money to probably buy something else with the money. They got
 Capitalism pretty much
 You know, like someone else did could buy them, you know, like so why are they gonna sell it? Oh, yeah
 I don't know man UK watchdogs. I
 All right, bro. I don't like gifs. Please sell them like what
 But how did that conversation go? I don't know
 But
 Anyway, I like giffy because I like my stickers
 It's if you're out there hey search what do you yeah jiffy Ryan offered
 The radcast you can search the radcast and we have stickers for the radcast search
 Radical, okay, we actually trending on radical we are on the first page if you look up radical in the
 In the Instagram hell yeah, we are on the first page there
 So yes
 Hell yeah, I think we need some Joey Joe with Sean sticker. I do some gifs. Yeah, we need some gifs gifs
 These are the gifts to keep on giving that will okay. I like that a lot right there man
 Yeah, applaud yourself. That was great. Yeah, thank you. Thank you. You not have a yeah
 We have a pretty pronounced beef now about jiffy
 Google yeah
 Like
 Whatever Google says to say and when you look it up there's like
 50% call it gifs and I'll give you the UK watchdogs. Let's call it gif the pro call it gif bruv
 Yes, probably
 There we go. Okay, so moving on apple target and Costco
 So we're looking at revenue numbers and
 The bigger getting bigger
 They did extremely well during covid go figure who would have thought the whiteboard says the only stores that got to stay open
 Online offline
 Wow did well are the UK watchdog is gonna get them to sell part of what they own too. I love things
 Called a monopoly. Oh, no, they like to play
 Sure
 No, that's it
 Costco's becoming a monopoly where I was like sams are kind of
 Yeah, sorry, Sam Cliff
 Sam
 The uh
 That is a lot
 Somebody just get their toilet thing. What the hell is that
 So just don't ever place. We were really getting saves out the door there
 I could have smoked a cigarette during that toilet flush right there. Holy shit
 Literally holy shit
 Man, I okay. I love how the whiteboard says
 Winners among during covid, which is true, but it just feels like an oxy moron. It was a little while
 I'm yeah, I'm the covid winners me
 But you know like I'm I'm really not the uh right wing conspiracy theorist guy that's not me yet
 but it does like
 It's all the pharmaceutical companies getting huge all the big box retailers getting huge
 Apple staying huge getting bigger. It's just
 Justification people can justify. Well, people need it. They need it. You gotta stay. I can't gotta eat
 Yeah, some of these other stores should close, but they need it. They need all my pops need to close
 They fucking need us. We need mask and you need to close and then all the big black stores. No, they're okay
 Yeah, you know, you could go to lows and work on some stuff, but you know, we don't want you going to look a hardware store
 Sure, who does the clothes local look ordinance
 For sure. Yeah, I don't know anyway. It's shocker. They they got bigger during covid
 Well, I mean people haven't a voice so that this you ultimately vote with dollars. So if people don't like stuff
 That's a problem people are like I don't like this, but then they go continue to do it. So
 Called apathy and there's a lot of it going on. Sure
 We'll see if you will see I'm going to target later if you want to talk about this we can we can write over
 I was going to go there and have a I was going to cost go to get a hot dog in a slushy
 Over there. What's that you dollars? Let's do both and then we can go to we can go on the iTunes store and download them
 That's like people bitch about it. You're like, well, where you headed? Well, Johnny needs them overalls for
 Perth for back to school back to school. I got a good target. Sure
 And they were just like bitching about it on the radio station or the podcast
 Yep toys are may season toys rest. Yeah, well, I was gonna go to target. They actually have a toy department there and
 Well, there's only so you buy them now because toys rest closed
 Oh, okay, they'll be back at me
 Sure, so this fall
 Tech companies
 Just just broadly tech companies. Okay, I'm trying to be pushing more
 Private browsing which means incognito mode incognito mode. Yeah, you really aren't being tracked. Yeah, right
 Yeah, yeah, sure. Yes private browsing. I don't think private browsing. Do you think that tech companies
 Could lie to us about or be not true in their transparencies?
 Oh
 Okay, good all right
 Yeah, cuz I trust tech companies, you know big time. Yeah big time. I'm glad
 One of the largest problems with tech companies over the past decade hasn't been if they're selling our information or not
 Yeah, no, they have our data. Yeah, they would never never do that never
 But here's my thoughts on that like owning a digital agency number one. We need data
 Sure, but also say
 People want to get rid of data until you tell them that it means your conveniences are gonna go away
 sure
 You pay in data for convenience
 Okay, and so
 Be careful what you what you ask for and but at the same time
 Have we teeter too far it times yeah, but at the same time
 You have to be willing to give away some amount of
 personal information and things that you do to be catered to
 Sure, so there's a fine line of
 Not giving that away because everybody
 We all have kind of become very reliant on some of our our
 ability and flexibility and convenience so sure well I've had that moment where I'm I feel like the phone is looking
 Shows me an ad for something and I'm like, well, I didn't want that but in virtually been like oh shit, dude
 It's the thing I wanted yeah
 Yeah, it's it's we start giving it away you want to get and maybe you like panny hose, but like you want panny hose in your feed
 You know, I like or would your other have you know Swiss army knives or whatever the whole I want panny hose
 They make great ski masks for when I rob banks. They're great for that no well even on the data stuff though I
 I'm not that interesting
 You know, I mean so at times I'm like if someone gonna hack my thing. They're not gonna get that much money
 They're not gonna what are they gonna find out about me like my Netflix viewing history
 Oh
 Take take what you will
 cripple me
 Hey, they could serve you more of what you like probably you want to be served
 Less of what you like and more of what you don't like I want double panny hoses
 Double panny hoses what you want
 Maybe not they might be
 I don't know
 Bottom line. I'm
 Yeah, they're not gonna have it
 I read that and I was like I want to put it on here just to say that I don't think
 It's true
 Number one, I don't think tech companies want it number two. I don't think
 There's gonna be a push to it you you heard her first folks. Yeah right now for things tech companies are giant liars
 Not every one of them. That's the ones that hire us
 He's they're all liars. They don't look not every one of these companies are bad. No or intrinsically bad
 It's just 99% they get looked at that way because they're so big they make so much money and because
 People are ignorant to the fact of what I said that
 With convenience and service there's a price sure either pay with your data so that you don't have to pay with
 Your money with your wallet because look the services that Facebook provides with marketplace and with
 Connections to old friends. Yeah, and groups
 That has to get paid for in a way and it's called ads and it's called data because that allows the ads to run more efficiently to serve you more
 But what you want sure? I'm not saying that everything Facebook does is
 Perfectly great for the world. I'm not saying that there's gray and everything
 But I do think that consumers have gotten spoiled by the access and the convenience as we've been given that now they want to play the game of
 Oh, I don't want to give up this. I don't want to give up that. Well, you've been getting this
 Do you want to pay for it? And yeah, they pay for Netflix dude, you know
 Things like that, but it's not you know you pay for Netflix because it has no commercial. Yeah
 You want to watch TV for free then you're going to pay for
 We even oh somewhere else
 Even Spotify Netflix of the amount you have access to for the amount you pay is like
 And ridiculously cheap the amount of content you get on Netflix for 20 bucks 15 bucks a month
 Uh is ridiculous. Yeah, and
 Is probably the best value in marketing and and I'm not saying that because the Netflix founders is coming on today Mr
 Rudolph
 Yeah, call him Mr
 Oh, I don't know. Not many people. I'm a you know, yeah, but Mr
 One of greatest ideas in the modern history. Yeah, but yeah, it's actually a good value
 Some things aren't great value
 Sure, Netflix Disney plus with a boomer in me is like 20 bucks. I remember when I paid that much for a DVD
 Now I get to it's all you get unlimited access to watch them anytime you want
 You know now they're gonna steal my data honestly though. What are they gonna do with that data? You know what I mean like
 He likes rom com's crazy son of a bitch
 Lock him up lock him up put him in gear
 But it's a slippery slope. They start taking this to start taking that. Okay. All right. There it is
 Yeah, that's what they say. We'll see and you know what they say
 I don't what do they say?
 Whatever it is. Okay, you like bar stool
 I'm mixed on them, dude. If you keep it. I find myself to be most people would say that this guy's a bro
 But I feel like
 You know what I think I'll rate it. I'll say it on the day of port noise is a marketing genius. Sure. Sure
 I'll tell you that. Oh, probably the greatest marketer of our time
 whether accidentally is not right because he's too smart for that but like
 Sometimes marketing is very intentional. Yeah, he's
 Accidentally
 purposefully strategically
 Become the greatest marketer of our time like it's all of the above
 I don't really know the accidental the right word up for it's all intentional
 But like I think he's smart that he has the wisdom of someone who's older
 But he's appealing to people who are younger
 So
 You know a lot of kids that age aren't smart enough to do what he's doing. Yeah, and very very youthful approach. Yes
 You watch the piece reviews
 I did he's what I'll say about it
 The fucking boring at times, you know, I mean he's just eating pizza, man
 I sometimes see he gets to the homeless people to meander in and it gets awkward, but like
 To me, David Portnoy is a figure and he's not the most interesting man in the world. Yeah, I think it's we're going point counterpoint
 New York out accent combined with don't give a shit combined with
 Seems to have a good heart down deep. Oh sure, and I think that and you know like
 There's probably like five people that I would really
 Pay money to have like a beer with them on kitchen like yeah, he'd be one of them. Yeah, I
 You know, I mean, I'm pretty well connected. Yeah, but
 I'm not connected to Dave. Sure. I'd probably spend 10 grand to have a dinner with him
 The pick is brain and like just to be in his company. Oh sure
 He's okay. He's my thing with them though. All they do is a little repose fucking videos from kids that are already made
 It's not like the greatest or our interest at 100% what it is. That's why like
 It's great. They like put it all in the hub
 But I'm sure like the people who make this stuff are not getting
 They're due and more followers because barstals following sure
 So they piggyback on the back of that and that you know if they had
 10,000 views on their own organically and then barstals post it they get up to 10 million, you know
 Sure, so it's good for them. Good for you know, it's exposure. It is and uh, I guess
 I've just not you know, I mean, I don't love them like some people of I think the content is it's interesting
 I don't love every bit of their content. I'm more admire them from for the machine of marketing and business that it is that people
 I admire people that
 build a machine like they have
 Almost without anyone really knowing it sure like they just think oh, it's a cool
 Instagram post and some people have now figured out they have monetized it in certain things, but I'd I'd bet
 Two years ago 80% of their audience didn't even know how they were monetizing
 It's probably a little more transparent now because they've got so big and days promoting certain things
 But like and they have other characters other people rough and rowdy sure
 Well, I do think yeah because what they do appeals to younger people like how how matter you're really gonna get at someone who
 I guess is fairly lighthearted at the end of the day
 Exactly exactly. That's why I think some things are just too serious
 Sure, my appreciation to them goes to the marketing and business side and then the lightheartedness
 That's under the undercarriage of most of it, you know, sure and they are launching a channel on sling TV
 Our school sports that makes sense honestly surprising to extend. I mean, I know it's almost saying that they would be the channel already
 But I think they've kind of been their own channel on Instagram and tick-tock and everything else
 But sure I was I did a PA gig one time on the wine walks they do. Okay, so I got to spend time with them and everything
 And that was I mean it was interesting. How was it with working with them?
 Uh good it was really straightforward. We had to
 Reggie Bush was one of the interviews and then so we got to hang out with him and then Anthony Lynn
 Yeah, what's it the basketball player the uh
 That's Jeremy Lynn Anthony. We're very good. Sorry. He's the coach of the chargers and uh, oh yeah. Yeah. Yeah. Okay. He
 During the shoot he was like
 Hey, man. I got some tequila. You guys want to come to my pin house and drink tequila. I was like
 Yes, okay
 So we just went up there and I was playing
 Cornhole and his pin house and like this is the coach of the chargers and I wouldn't have known you know, he was just a guy
 had a great time
 And uh, if he's watching this right now, he saw me splash
 He knows I gotta arm he's a gift cred we're creds do I
 Yeah, uh, bar stool fan not more for the less the content more for
 I've seen the overall genius of it all. I've seen the tattoo. They haven't but I
 So my butt cheek um the uh gmo app
 He's moving on takes uh calls now and uh, oh, I was like okay. Yeah. Hell yeah. Is there anything that Gmail does it do? Oh
 Man reads my mind. I just me emails. It's just another phone. I can ignore the calls
 I know like hell yeah, anyone take phone calls anymore like like really like I do because I'm in I'm an agency and have clients and like
 But I think everyone else the lester like in the service or business or something like
 I get it calls from telemarketers a lot. That's why I take it 27 of those today and it's uh
 It's pro it's so funny. It's potential spam. Yeah, definitely spam and absolutely for fucking sure spam is the name on the phone sure
 I love it. Well, okay to go and back to some of our points if the hacker or kids on hacking day could just like hack some of these places
 Yeah, shut them down also I am like I'm glad the phones now say uh
 Probably spent what does it say scam likely? Yeah, so potential spam there has to be some data that transmitted to those companies that they're like identified
 This is spam. So okay, if you're gonna collect my data keep identifying these spam companies. Yeah, well it's supposed to be there's some kidding
 Greenville that won a lot of money for Mike because robo calling is like a legal sure and
 Like so if you get a call and you know it's robo calling
 And you get enough information from you can sue them and get money and supposedly a local kid has done a lot of money
 I need uh, I forget the name of him. He hit me up about doing some Instagram stuff for him and
 I forget his name cool kid nice nice guy
 I forget his handle and I'd like to give him maybe I'll tag him in this since I can't remember his exact handle
 I need to uh good call my lawyer real quick
 Um
 How you been robo calling again, and I know it's
 Been part of your
 At your sponsor. Yeah, what the hell?
 I really need you to quit. That was protocol. Oh, it's in the packet dude. Don't join cult. Don't hack. Don't do robo calling
 You see that's a callback. We're Brad and themes today. All right. Yeah, and finally today the matrix for
 Coming out in the fourth quarter. Wait, I love me some
 Nature I took a red counter Reeves. I like most underrated guy of all time. I'm not saying actor of all time
 God, I'm gonna fucking call you on that one brother. Hell no. I like him. He's not underrated
 He's like the most overappreciated guy. I don't have to say overappreciated just
 probably appreciated in this past
 Year has done like the ultimate
 reversal glow up of his like perception of him. Do you love him? But I liked him before this last year sure
 Maybe he's become way popular than I realized more popular, but you know who else liked him
 Movie studios with hundreds of million dollar budgets. So I think I think he had some cloud. Yeah
 You don't like his action. No, no, what I'm saying is I like him. I don't think he's underappreciated though
 I think he's I used to be
 Sure, maybe it's gone the other way now, but I like I feel like he's I'm trying to think of other equally appreciating it at an equal to his
 Worth, I don't know he's like a meme now though. You're like, oh, it's like Keanu Reeves, bro
 And people like, dude, he's so cool and nice point break. I mean
 I actually never saw it, but what I did he God, oh
 I did take a red pill and a blue pill before I got here though
 See the major major before they've got a new interactive website out
 For it where you can you you have to take a pill to get in later. You take red pill or a blue pill, okay
 And I would you know
 Okay
 How was that a a coin you had to buy on the video game? It was a coin
 It was a coin the uh, I'm excited dude. Yeah, I think so anyway. It's coming out. I'm excited fourth quarter
 I'm hope is good. I mean, you know, like I hope it's not like too formulaic, but like a good story like
 Supposedly he died last one as I recall like sure like I don't know how they're
 Bringing it back. They don't either, but they wanted their bank account and said we're gonna figure this out. Yes
 Right now. I actually met you know, Ramon. He came back. It came into town. Yeah. I actually I got to talk to him for a second
 And uh, he said something I thought was pretty interesting. He said um
 How in the fuck did you get in my hotel room?
 Please
 Ryan
 Don't I'm looking
 Do not enter hotel rooms if you're not invited into look the only way that I'm gonna keep you as my sponsors
 You got to take me to Toys or Us when it opens in the in the in the in the matrix
 In the matrix
 This this is getting met really meta
 We're gonna have a a matrix where
 You have a macy's in a toy store in it. What does it mean?
 They're collecting you that's what it's gonna be that all that data in the matrix
 What that is is the data they're mining from us
 That's actually what those little numbers falling are the radcast is really just start of the matrix
 You're in the matrix right now. I am come into the studio
 Damn dude. I never thought about it. I'm plugged. Oh shit dude
 Well, I'm gonna go finish tapping out that keg but it's been great talking to you
 But I am excited about some of our content coming out. So uh sure
 You want to talk about some of the uh a little some of the parody stuff we've been doing lately
 Well, we were gonna shoot the fourth installment of the matrix here, but then
 Come and find out the bastards
 Yeah, we're just shooting some social media content. Yeah for radical. Yeah
 And it's parodying the marketing and advertising industry
 And I think uh, I think that's a direction we'll continue to go here
 Yeah, yeah, I like it. I'll okay. I got to do that. I do. I like it
 I didn't know if you wanted me to freestyle and I was sweating profusely
 That's why we're black because if you're watching the video
 Joey did start dancing a little bit
 So you're listening to the audio you need to go back and watch the video
 Because he wasn't sure. I was bob my head a little bit there guys
 Yeah, exactly. I got the moves like jacker. That's what the kids say, right?
 Did um
 Yeah, no
 That was that was the sound of me leaving
 Oh, that's the sound of you leaving my tracker that I parked
 Tell the valet guy to give me my keys this time
 Uh, yes to no, no, yeah, we're working on some short bits on the
 What several pages it'll be on there you'll see him
 Yes, I they they're really funny, you know behind the scenes what what you think agencies and marketing companies are up to versus
 You know close to reality
 Sure when we have a bit about what what would happen if you worked with
 Certain very radical clients and sure
 And they're gonna be very funny. They'll be out on our channels soon and
 To fall along follow radical underscore results on Instagram and of course radical company on Facebook and
 We're gonna be fun when you're gonna get your own uh sling TV
 channel. Oh, it's coming the rack yet. Sure. It's coming
 media empire
 We're building
 Media empire the media empire. Okay. I said media empire. I was like media. That is you know what?
 I don't know what that means oh, it's uh within a secret lab. We're building the media empire. Okay
 I also backped on thought we said medium empire which I like I like that concept of like yeah
 We're gonna run the world at a reasonable level
 how to
 I like you're like the tj maximum monopolies. All right, you're right you're right below of your monopoly but not a monopoly
 Joey enjoyed it. Hey, Ryan. I wish I could say the same, but you're fired from me my sponsor and get a new keg
 All right, we will refig refill the keg
 And so if you're ever in the greenville area, stop by our co-works base camaraderie or a ziratical free beer on tap
 So now we should have thousands of people coming in to get a free beer world swap private trail downtown beautiful
 Downtown greenville. You know, tell me where you live too. Yeah, I'm gonna give you address actually 123
 Joey Thompson Boulevard
 Right near the freeway the old junkyard
 Haha, it's a junkyard under junkyard under the freeway overpass
 Cool, man, we're gonna make you up with Joey, Joey and Sean you can find us at Joey, Joe and Sean
 That's it you can talk tiktok youtube pinterest tender grinder
 Yelp
 This is a cry for help actually. Yes. Hey, I'm still your sponsor until we leave this room and step five is it
 You have a problem
 You can say my sponsor sponsor
 Bonsard cool. Well today was sponsored by radical. Yeah
 The best digital addicts in the country find us at radical.com
 Find the radcast at the radcast.com and I'm at Ryan offer it on all channels
 I'm only on tiktok and instagram. I'm not on grinder honey
 So you know where to find us. We'll see you next time
 You