HelloFresh Offers Buddy The Elf Meal Kits: Weekly News 12.02.22

 You're listening to the ride cast a top 25 worldwide business podcast if it's radical we cover it
 here's your host Ryan Ulford hey guys what's up welcome to the latest edition of the
 rad cast it's Friday December 2nd 2022 our weekly marketing business news of the week
 I have a special guest right back with me here Christiania I did so much I couldn't stay away
 good stay away good not stay away folks this is what happens around here you know it's
 lots of boomerangs I was in the first time this is a boomerang set the trend yeah we came back
 we came back we're glad to have you glad to be back yes we're good Nicholas Weaver over there
 on the ones and two how's it going everybody the yeah it's good it's cozy December I've got my new
 beanie new beanie if we finally got them I know yes waiting patiently we're shadowing them you
 never know like you're kind of counting on a shipment so you talk about them on the show and
 then it's like it feels like a TV show and you know you know the renewal date has come out but it
 keeps getting like production keeps being pushed back yes so they finally did and they're looking
 pretty sharp all you pull so you see my leather accent here you know on the side I love a good
 beanie yeah very comfy I want to touch the in the in the studio but I'm willing to to
 block it for what it out for branded bills official merchandise sponsor we'll go and get that tag
 in branded bills brand of bills dot com provides all the merchandise for the rad cash show
 and so if you'll tag me or hit me up on Instagram might send you a beanie so I will give away
 a few I've already had three or four people hit me up on the gram I put something earlier so
 at Ryan offer you can hit me up and you know as long as like 50 people don't ask for one we'll send
 you on but very comfy very warm and pretty damn stylish great neutral goes with everything unisex
 yeah my my steps on who's you the most trendy in the house goes that's pretty cool which is a
 nod of like okay that's very cool yeah it's very cool so we appreciate branded bills
 branded bills dot com go check them out use radcast 20 anytime for 20% off your order entire purchase
 yes how's it going Christina going well yeah I feel like I'm still in that post Thanksgiving
 day slump yeah as I had shows all last weekend but yeah I've um I did as well like I'll just go
 ahead and admit this I feel like I was drinking like every day last week because I was like the holidays
 so I wish I've refrained like all week you know I'll ask the one or something you know
 not every night but it's a night so we go old a man's guy I've been like going to a dry week here
 so I would have a drink between my shows I was like going to get a cocktail yeah yeah doing
 Cinderella yes right how's that was it you're not done yet no we have two more weekends I have a
 show we have a had a sponsor show Thursday yeah so I've got five shows this weekend five shows
 next weekend then we're done nice to have our show it is my feet hurt is it all worth it yes okay
 I love it so much all right this has been it's I like I did a show at Christmas last year and I
 saw I would never do it again here we are and I'm making that same promise to myself because
 this is a hard time of year but I love it it's great cast look at my friends all the time that's
 fun yeah I know it's a lot of work yeah I mean I'm trying to think like if I could pull I don't
 know if I can pull it off it's so much fun it's a it's just remember in lines and dancing
 I always amazes me like after we've been I'm a good we the the term in the biz is mover okay I'm
 a good mover all right I can't do any cool tricks but you've got I can yeah yeah I can I can do
 it the basic stuff I have a little like dance moment all right and I have a we do like a thriller
 dance okay in my big number so nice so if you're in green we'll go check out Cinderella at the
 children's theater the children's theater I'm the one in the big blue wig yes big blue wigs big
 wigs big wig to them what what else is on the docket this week I know we're doing some re-ranging
 here at the office yes yes we're gonna be launching a pretty cool new concept yeah in the coming
 month month yeah month ish yeah yeah soon yeah so if you're in green we'll come check it out I
 mean we'll let the cat out of the bag suddenly a huge secret it's called social house we're converting
 the space that we're in now into more of a social communities but social club yeah so definitely
 still some some work going down during the day oh yeah but get that bread as the kids say yes
 but definitely a little more of a lounge space yeah lounge hangout less formal yes so if you're
 interested in that give that a shout on the social webs we're gonna have some comedy shows happening
 and yeah one of our own his band is gonna play he agreed to that this morning nice yeah excellent so
 we're gonna look out social house gvl is the Instagram yeah and then on uh same on uh
 Facebook I think so you can look that and take talk we're gonna have a tiktok there you have it
 so if you're in the greenville area looking for a place both to you know work live play vibe create
 all that stuff drink watch football games yes so definitely a more lounge experience and I'd say
 social club meets uh make it happen space I'm streaming away from the word work I'm trying really
 hard because we've been 100% of co-working space yeah it's fair to say and while we still are going
 to encourage and have space for people to work yeah definitely gonna be more of a multi-purpose
 space so think wine hangouts and story not quite a bar but not quite the office see there yeah
 that's right so uh cited where that's going so be on look out for more info on that yeah
 thought this was fun um hello fresh is catering to elf fans with its meal kits I was wondering
 when this might happen so buddy but in the elf iconic uh yes with his box of spaghetti with uh
 syrup on it you could get custom meals from hello fresh with buddy's favorite meals
 spaghetti with your own come on I would I'd have a bite just just just to try to say that I did
 Nick what is it could you do no you wouldn't try it no I would 100% try I mean noodles are so bland
 like a noodle with some syrup on it would I eat a whole plate hell no would you do it I mean
 it's not just like noodles and syrup it's noodles with pasta sauce and syrup no I would not do that
 but at first it didn't you I don't know I don't know I don't know there's some gourmet way
 yeah maybe that tastes good I guarantee it's sugar in your uh spaghetti sauce
 but it's candy candy cane candy corns and syrup he puts cereal on it too doesn't he yes
 nearly oh yeah no he had out of that no thank you tell him about like a crash uh
 she that it's like yes he blocked up for a week and a half yeah but it's still a fun concept
 for hello fresh yeah yeah yeah yeah good borrowed interest is based on the dish too so I'm sure it's
 yet not quite as uh over the time right right yes uh and I saw this and I brought it up because
 I wanted to you know talk about competitive advertising so Burger King did it's actually in France
 where they did this but they did a spot where they had people in a restaurant debating who had the
 best burger between McDonald's five guys or KFC which threw me for a little bit of a look but uh
 clever yeah uh and they probably did this this thing like I'm going to ask you a question
 Christina as uh you know we're make we're turning you into a marketer but uh maybe not as a life
 long marketer I marketed myself my whole life yes exactly uh when you see other brands like name
 their competitors does it just kind of go in one ear and out the other like do you take note of that
 I take note of it yeah I always debate like but almost in a negative light like I think
 you don't like the the company I don't know I don't like it but I think okay well like how
 like I I would be just as likely to shop the other brand yeah that that's what I mean there you go
 thank you thank you for if we did not practice this folks but you teed up what my perspective
 because we used to have companies they'd ask us all time like should we do this competitive thing
 naming I mean I was told no they do it anyway sometimes chairs are stubborn stupid but
 yeah the uh I don't like naming or paying to name your competition because awareness is expensive
 well and wasn't right and wasn't the uh I'm gonna I'm gonna screw up the phone companies
 it was team mobile that did the can you hear me now bit or AT&T and then when Verizon
 having worked on it and developed it it was Verizon okay can you hear me now uh can you hear me now
 but then sprint yes yes that's what it was yes that's what it was in some ways a little more
 interesting than just naming your competition that's what I'm doing spokesperson right
 right which is a really interesting story for another day for why how that happened
 we like a third podcast a week it's just like chat time with Ryan yeah old old old ad stories
 but that was a little different as much as you know if you're Verizon and you go you know we're
 better than AT&T sprint and T-Mobile you know it's like you just spent money to put them on your
 TV and right but I think that but the the way that they were you know that was handled putting
 the spokesperson on was right a little smarter right not so smart for Verizon for not having him
 locked up forever but rookie mistakes that's all I want to book I just want to be this spokesperson
 for I just want to be the next flow like for a progressive you're pretty set because yeah
 because what happens is once you get locked in like test man was making like a million right
 around a million dollars a year once you like this is like year four or five not year one sure
 like year one it made like 50 grand as he became the guy yeah he got up there in the seven
 high six years you like your connections to like hook me up with that thanks but and then once
 you get tied to the brand they've got to lock you down even then they don't want to use you anymore
 for why for what happened was right at the sprint you know all that happened right like you like
 all-state would not or progressive wouldn't want all-state using flow you know like
 no and so you have a lot even when they stop putting flow in the ads yeah
 lady to put her on an india non-contract was she gets paid for right for a certain number of
 years longer than that if not forever right so she might get residual forever what a sweet gig
 but you gotta have that staying power and the girl on AT&T is getting close to that now yeah
 with the little bangs yeah she's close if not there yeah sure the hottie patotti I think she's
 pretty cute she's cute um the uh so yeah I saw this and it just made me think and so if you're
 out there and you're thinking about don't pay to put your competitors in the ads stand out
 or stand down and you don't need to put your competition by putting them on the stage you're
 just acknowledging that you're equals yeah so and that there's not much of a difference and so no
 matter how much you want to say how much better you are how much is this or or if you want to have
 fun with birkings I am being competitive they're kind of fun with it so don't pay to put your
 competition on the air that's my opinion it feels like a social media tactic maybe yes but even then
 I wouldn't use my sure my levers to put put them on the stage but anyway I saw this article
 from marketing to have winners and losers of Black Friday cliff notes sold a lot of stuff
 electronics big a lot of the stuff that happened last year curbside other things
 plummeted like so it didn't carry forward so all these trends that we thought oh my god even
 with covid they're going to stick on around yeah they're not really sticking around I'm not
 not about it you like curbside pickup no you shopper you like shopping yeah I shop yeah I went
 I went out Black Friday morning it wasn't bad it wasn't bad we my mom and I were up at like
 supposedly the ones weren't that bad no toward the end like we were on Woodruff for a little bit
 and then we went right downtown shops at gridlock yes the shops at gridlock we were there early
 and we were only like two stores and then we went back downtown because I had two performances
 that day but like that boutique shopping is what's fun yeah you know just like walking down
 that be more experiential yeah probably have little add-ons maybe yeah I got coffee or some treats
 or something right right good music playing and they're smaller so they're only going to get so
 crowded and it's all like everyone knows each other because a lot of times it's a client base but
 this is the first Black Friday people that know each other this the person I've not worked I've
 worked every Black Friday since we pulled you out of the dull terms of retail oh god and brought
 into the dull terms of marketing a lot of similarities not a bad way yes well I like that last
 thought excellent some news this week if you haven't listened to this week's podcast another
 of the episodes from Think Billions with Mo Hamilton Maurice Hamilton really great founder
 and CEO and Finnevate I always have a hard time saying that name I don't know why but I think I
 got through it but Mo was cool really down to earth really nice guy uh been posting a lot on my
 channels and the Radcast channel some of the highlight clips from that so give that a check out on
 YouTube or Instagram talks about starting his company profitability scaling all those things that
 everyone that's growing a business is interested in so again from the Think Billions my man Howard
 Payne's event that we were at in October more information coming from next year's events so be
 on a lookout for that the next week David Caldwell who acts as an X NFL player now works with the NFL
 players something I'm forgetting the name X players he helps X players and like
 connecting them after the game and David was awesome but also I'm gonna play and put the cults
 there's running back dude dude's pretty stock he's doing all right okay just got my
 admit run over me right here on that now day was awesome super cool super down to earth and uh
 I think you'll really enjoy that episode and you know speaking which that'll be episode 299
 today's 298 that's wild next week episode 300 it's gonna be a repeat guess but this this you know
 I had was debating like what episode to do we're talking with some people that I could have made
 happen but we've really like just a fire episode we recorded this probably three or four weeks ago
 with Christopher Lockhead and he's gonna be episode 300 I think he was just so I don't know on
 fired on some things that I think it's a really impactful episode yeah and so I'm excited about
 that Chris is awesome and he fucking goes right at it I mean it is intense about some of the issues
 both in and out of business politics I mean nothing was off limits you know and we brought it back
 to some of this notion of digital natives versus digital analogs versus like how people are
 marketing and how people aren't really grasping how different the generations that are kind of
 coming up are from from the digital aspect of things yeah but Chris kind of I sent him down some
 pass and man he he went full bore like so it's a pretty intense episode but I think you'll get a lot
 out of it because Chris I mean he's like me we're both pretty independent like we have some beliefs
 on multiple sides of the allow but there's a lot of logic behind his thinking in one of the smartest
 guys I know and I think people get a lot out of the episode so episode 300 of the Radcast next week
 can't believe it 300 300 I mean it's a lot it's a lot it's a good accomplishment and in what only two
 years three years closer to four okay but still impressive yeah so hundred almost a hundred episodes a
 year it's a lot yeah a lot to be proud of it's too weak there you go yes and so we'll celebrate
 we'll throw a big party cheers cheers yeah social house party Nick you can throw streamers up while
 a little like the little yeah maybe some digital streamers some CGI effects we'll have a party in
 the universe that's all do we'll have a metaverse yes yes yes so you know I just thought we'd
 player you a little tune just like there's no shortage of dumb things to celebrate
 just felt like playing that today it was time you know so social media holidays that you cannot miss
 and you can't ignore um there's Sunday Sunday I'll be celebrating national cookie day hashtag national
 day I'm gonna eat the hell out of some cookies on Sunday get some crumble they're closed on Sundays you
 gotta get them the night before I know watch might even my watches you watch cookies yeah getting
 excited about that uh what's their base favorite cookie oh man probably chocolate chip really yeah
 like just Nick definitely the anti-yums um chocolate chip okay specific your anti-yums
 uh chocolate just probably my favorite like actually the M&M the M&M oh M&M yes yeah okay yeah
 yeah oh yeah yeah if that get the M&M kind of melting a little bit peanut butter would be my
 second yeah I'll be honest there's so many flavors at crumble that I like like it crumbles like
 its own thing and so like if you say like universally easy what chocolate chip would probably be it
 warm chocolate chip cookie a little undercooked but if you bring crumble into it you could be one
 of any flavors any week that I might go I like that better than chocolate chip in the moon amen amen
 so this episode brought you by crumble cookie how can you not be open on cookie day if you're
 crumble true I know maybe they'll do something special for us and those were some of the best cookies
 I've ever had I will say it's also nationals Santa's list day check it twice yeah do you get
 do you still make a list yeah but that's only because I'm like my mom's like all right I need some
 ideas my ideas yeah Nick do you make a list for your parents no yeah smile alone I'm just kidding
 now yeah you give a cup of ideas my mom always since he's to this day I'm 45 year old man I need
 your list I love that though I love that's so much you want to get what you want you send me your
 list I always do a really long list just so everyone has options and it's like I don't expect to have
 of it Ferrari Land Rover but some time moved out I'm like I don't need a damn thing you know my list
 Molly and my own shit yeah no it's it's fun my kids they're on the side of our refrigerator
 everyone's listed out Nicole's has her note look my wife she's a list maker she's got the boys list
 that they've written on their little hand notes she has her journal where she keeps up with exactly
 what she sent what she's bought every one of them totaling them up so that they're within
 five dollars of each other well we buy them like like totally like even with four boys she's adding
 them up she's like I love that she's like showing me the list and I'm like yeah any good job you
 really keeping up with it this year it's not different than any other year you know she came
 home last night from like the deepest door she's showing me the shoes and she's like you know this
 one was this much but you know I bought him these two things and it's like my you know good job
 she's great I love that that's what that's how I would be when she creates a scavenger
 we do a scavenger she does a scavenger hunt for the boys every year because we give him a trip
 and so they get a trip and she does a scavenger we do this they undo she hides things
 or this is like a 15 minute thing she enjoys this more than they do I guarantee
 oh yes so literally they get the first one they don't know what's coming and it's the start of
 the scavenger hunt and it's like number one and they go and they all start jumping up and down
 and it's like a clue this about where we're going and then it leads to somewhere else in the house
 I love this one and she's got stuff hidden I'm like I didn't even know there was
 the cabinet up there like I'm like I want to be a fly on the wall at your Christmas oh my god
 it's like a 15 minute thing and then it ended it ends with like something somewhere that gives
 it a you know like it completes the puzzle I mean and she started she's got her journal with
 everybody every gift that she's got him and then she's got what looks almost like a crossword
 puzzle and like the back of her notebook that's she's mapping out this year's you scavenger hunt like
 that's so good if I ever got lost on it because there's a deserted island I would want my wife to do
 the escape rooms I bet she would be amazing at them yeah she's she's great I'll love her the
 the um the fifth International Volunteer Day there you go December 5th Monday Monday
 if anybody wants to volunteer you can come down to social house
 there you go we already moved on furniture you should have waited I know yeah Nick and I did some
 grout work upstairs moving some tables around I guess to have a bruise on my head from hitting
 the crossbar that you do whoa but no for real we should volunteer and do something I still
 know if it'll be Monday it's also repeal day on Monday yes repeal no that's why you should come
 to social house for repeal prohibition come have a glass of wine or here shots to Kila yeah to Kila
 to Kila repeal day remembering the end of prohibition it's I've heard of that but no I need it but
 I'll celebrate that one it's world soil day as well like the dirt or like when something gets messy
 I think it's the dirt yeah soiled I think there'd be a day you're right you're right you're right
 soil correct yeah correct soiled my yeah uh world soil day yeah world soil day I think we should plant
 something oh that'd be fun you know talk to our queen of the plants lane over there yeah no she
 is the queen of plants plant plant whisper that's Monday and then the six you know after repeal day
 the day after's bartender appreciation day tip your bartenders folks I always wanted to say
 that you know dip your waders it's my favorite like when I do a show that's how I like we'll end
 I don't want to do a show just to say that it's fun it's it's an empowering feeling
 tip you as well right yeah please you know so yes tip your bartenders on Tuesday give them some
 appreciation and and if you have one that you need to appreciate you might have a bigger problem
 I have multiple I'm literally sitting your thing I should go to urban rent and I should bake
 everyone something yes because I am a high functioning alcohol there we go it's fine so there we
 have our social holidays uh in some social media news that this was kind of fun tick tock's cap
 university teaches creative agency how to use the platform this is fun yeah so at age announced
 a new category for its 2023 a list creativity awards best use of tick tocks which will be chosen
 by a jury of ad age editors and tick tock executives oh so there you have it this is fun yeah
 I don't you know I don't know how objective it'll be but you know we'll see what what depending
 on who wins I'll tell you there was money involved to pay out yeah exactly um according to three
 separate Nielsen media mixed models they said they were commissioned by tick tock which raises
 another issue 96 percent higher paid media return on ad span versus all digital media measured
 in the models almost three times offline sales efficiency when using ads on tick tock compared to
 other platforms with like your own usage yeah you just tick tock influencing purchases these days
 so this doesn't surprise you I'm thinking I'm doing some skits it's called she or he got influenced
 like doing a little spoof where he's like like you show some eye that bots on it looks like
 ridiculous like he got influenced yeah yeah absolutely because there's a there's a thing on
 ESPN it's like he got moss when he gets when you get oh yeah yeah yeah I can't jump top of you
 and you kind of got you got influenced I'm gonna be funny do it my Molly's always going I like
 I walk in there's like packed is there where and we'll be like the some random thing I'm like
 you got influenced or should just go I'll walk you as to go and she'll kind of look in there
 so I got influenced it's always good news for you though because you're like huh
 job security yes he's like I was like what is it I got influenced oh it's I use it so I'd
 so bad I'm on tiktok so much so don't create ads create tiktoks yeah I think you can sell
 some shit on tiktok that's for sure yeah so I don't know if you saw this yes I did the
 Balenciaga what over here we talked Nick and I talked about this last week the kind of outlandishness
 of the photography I don't know enough about it I do know the photographer who did it like this
 if this is a consistent like he's known for photographing children with their toys it didn't
 have this like BDSM edge my like I struggled to have a really really firm stance on it because
 obviously like there is nothing okay with the sexualization of children or pedophilia but in the
 context of marketing and a brand that is not American that is far more European we're all
 talking about it I think that it's interesting that Kim Kardashian of all people is re-evaluating
 but I wonder how much of that is because of her name and her personal brand and how much of it
 is her like personal conviction yeah hard to know I just feel like there's some things you just
 don't touch or you don't need to go down the road and it's like just I don't think it's I think
 the only benefit is acting like you didn't like the photographer did it like it went on your
 channels right someone okay right so I think I think it's odd but if the point was to be edgy
 and get people to talk about you I mean well you know yeah I mean believe me I'm all for
 shaking those trees right I think we could do it without glamorizing and I right and I just I
 wonder I always I always wonder where is where is the parent like where is the
 can where does the consent happen like where are these young people from you know oh there's
 there's plenty of blame to go around right so that's like it just the brand doesn't need to get a pass
 sure sure you know I don't disagree with that and I mean I I could there's a million things they
 could do that that go yeah I think I can't mention this sure not okay sure I don't know and even
 if Kardashian believe me the last thing they want to do is give up a partnership with one of the
 biggest like fashion fashion fashion brands of the world I tend to think they may have heard it I
 don't know but we'll see where it goes as we kind of finished out here I'm gonna jump to a
 couple things I thought this was fun Corona turns iconic holiday ad into 10 and palm tree lot
 Corona extra launched a 2022 holiday marketing campaign built around this iconic oh 10 and
 mom ad from 1990 that's very clever yes augmented reality location enables users to place a virtual
 palm tree decked out in holiday ornaments in their own space and includes interactive elements
 also give away five decorated 10 inch palm trees only 10 inch palm tree seems pretty small
 through December 31st and support the promotion on Instagram cute it's fun I love that old 10
 and Palm it's very fun that was a typo first I know I'm like 10 and Palm 10 and Palm like what's
 their movie this has that or something I don't know what's the song oh ten and bomb yeah
 no Christmas tree in Deutsch yes that's what it is I made me also thinking that movie with
 these two guys in some of like the really good movies on the 90s but
 ten and bomb that that name it makes me think of national ampune yes something
 yeah I don't know why because like at the tree at the beginning it's the giant
 Eddie this is family Robinson y'all y'all remember that they're singing that in that movie
 that's around that's that's part of it that's what they're singing very nice you want to get
 do you want a palm tree from this I love a little 10 inch palm tree probably on my bar card
 why not yeah we've got good and our little space here there you go created up so if anyone
 photos that they're listening to this one of these yeah we'll put it in the red cashroom perfect
 for a little we don't have any holiday decoration in the red cashroom you know I can fix that
 I think we got some extra lights you know Bruce Buffer really wants some some
 holly tree holly wrapped around him when Marty Smith I'll give him all Rudolph noses a little like
 yes yes any final thoughts here as we close out today's episode I mean get your Christmas shopping
 done yeah you have very limited time limited time folks running out of time that's what my
 my wife will start saying that stuff like she's got her notebook her journal she's the
 party ball to kids way more than we like ever said we would oh I've still got to get a few more
 things there's only one week left I'm like you're right you're right here's my wallet yes
 we hope everyone had a great holiday and getting more into the holiday giving season it's
 it's a fun time I give a wife a hard time but she's one of a kind I think that's all for today
 all we got wherever you are however you are we appreciate you and we wish you a happy holiday
 you don't find us the radcast.com search for any of today's episodes search for oh ten and
 palm no matter how you spell it ten and palm ten and palm Christmas trees you'll find all the
 content there I'm at Ryan all for all the platforms christine yassi Nick weaver we'll see you next time
 we're radcast to listen and watch full episodes visit us on the web at the radcast.com or follow us
 on social media at our instagram account v dot rad dot cast or at ryan allford stay radical