The Week of April 14, 2023 Marketing and Business News: FanDuel Deepfakes Young Charles Barkley into New Spot

 You're listening to the ride cast a top 25 worldwide business podcast if it's radical
 we cover it. Here's your host, Ryan Alford. Hey, guys, what's up? Welcome to the latest edition of the
 rad cast. It's Friday, April 14th, 20, 23 are weekly marketing, advertising and business news of the week.
 Christine Yassi. What's up here in the flesh? We're in the ones and twos. Also wearing a hat. Yes.
 The one day you're not. I do wear a hat a lot and I didn't. I was on the podcast. I was a guest
 earlier and I wanted to look, you know, respect. Right. Right. Understood. It's a tough task.
 But, uh, yes, I did. So, uh, get Friday here. Not good for it. Everybody's good. Last Friday, but a good
 Friday nonetheless. Yeah. The weather's been great. I feel like my seasonal depression's been cured.
 That's great. A lot of rain and washed away the pollen and, you know, everyone had a great Easter
 and celebrated, you know, whatever your beliefs are, you know, it was a good weekend with family
 friends. Indeed. The, uh, yeah, is, uh, week's been good. Yeah. And it's been a big deal because McDonald's
 released a new flurry flavor. Yes. So on Wednesday, if you're listening to this, uh, on Friday,
 depending on whenever it is, it might have already gone out if you're listening too far in advance,
 but assuming it is limited time, I mean, uh, topically, uh, in order, uh, strawberry,
 shortcake McFlurry. And, uh, hopefully the McFlurry machine still start going down. Oh, man,
 there was an app for that. It takes a lot of the machines, which ice cream machines work and
 which ones don't. Yeah. Which get on a McDonald's fix it. I had, you know, we talked about this on
 the news like that supposedly the company, there's one company that makes them. And they do a
 software thing that makes them go down to put like a conspiracy theory. Oh, interesting. I don't
 like I think Burger King put this out or something. But I can see, you know, hotcake Fridays are
 not going to become McFlurry Fridays. Don't you think I look, I am an equal opportunity, like
 food person, like as long as it's available, I will eat it. Like, you know, like pizza in the
 morning. Okay. Yeah. That's cool. I mean, there's certain things that I don't know that I want
 to bake steak of tatas on every. I'm telling you, living alone is a humbling experience when it
 comes to win and what I'm willing to. Oh, yeah. It was a full effect for me. Nicole and the kids
 have been at the lake for a couple of days this week. And it's been total bachelor path between the
 sinks and the dishes are the dishes in the sink, 40 and slip. The, that would be true bachelor living.
 It's been interesting, right? Just creative. I don't know, like you feel it's not that I wouldn't,
 like, I, Nicole aren't like watching or we, what we want, but there's always snacks around
 or stuff like that. But I feel like I'm kind of, you know, dabble. I'm like, anyone's watching. Yeah,
 you're gonna go going, those are the kids pop tarts or what I'm like, right? Not this weekend.
 This weekend. Yeah. So it's been good batching, batching it up, but it's staying up to like
 watching the Lakers. Do you see any fun, some fun ads while you were watching the Lakers? I did.
 Charles Barkley going back from the 90s. Yes. And I knew when I was, well, I had not seen the
 article list for this week's news episode, but I totally picked up that this was a I already
 deep fake, whatever you wanted to call it. And yeah, but because he looked fake, it was just,
 obviously, Charles Barkley sitting there next to himself, you know, 30 years younger. One of
 his fake. Yeah, one of them was fake, which one is it? Right. It's both
 entertaining and scary at the same time. Yeah. It's still at uncanny valley thing for me. Yeah.
 Where it doesn't look quite like you want it to. And look, this is all a talk like a couple
 of the gurus online, you know, they're doing like a lot of scare tactics. Let's talk about where
 AI is going in. Like they were showing like a news broadcast from Ukraine or somewhere where
 it was a total, it was an AI person doing, you know, doing the news, like a total created,
 like non person. Right. And her lips weren't completely aligned with what she was saying,
 but it was eerily close. And it was just talking about that. He was making the notice that,
 you know, newscasters make anywhere from like, you know, in the low end, like 40 grand to 102
 and a grand to millions. If it's like Fox News, NBC, and it was like cost for any companies,
 you know, 70% is employees. Yeah. And so if they can create a person that broadcast that is
 like more inexpensive, like I feel like at some point, it's not going to be any cheaper. I don't
 know. But nor do I. But I think it isn't today, but five years from now, you might
 could generate a person for like a one time 10 grand cost or something. Yeah. Versus hiring of it.
 I mean, like, yeah, like unattractive male or female news host or part like, yeah. It's blurring
 some lines was the point and I agree. I just think like, how do we? I think that in real life
 engagement points for these people like the community involved and all that. I just think
 I hope that we're just aren't at that point. Yeah. And I wonder if there will be like skill sets
 that will be lost because of this. Like, and it doesn't sound dumb, but people don't learn
 handwriting the way they used to because we type everything now. Like are you going to lose that
 customer service quality? Yeah. With how much we're moving forward in this AI.
 Talk to a robot. I just think, you know, like in our field, the skills and then it's changed
 though. Like, and I saw this company coming when I started radical. Like, okay, we don't need
 seven creative directors. We need seven videographers. Yeah. We don't need six of these.
 We need two graphic designers. Yeah. Like, you know, it wasn't because we didn't need ideas,
 but I could just see the world changing where outputs were in more outputs and testing them. Yeah.
 Versus spending four months on the quality for sure. And unless it wouldn't be quality,
 but like in a certain level quality was good enough to test it. Let the market tell you totally.
 Like you couldn't do that when you were doing a TV ad that you're spending a million dollars
 to produce. And it had to be perfect. Five million dollars on the media. You had to get it to
 what you thought was the perfect furthest along as possible. Now whether or not that was always
 successful, we could debate the Super Bowl ads, prove that out. But now, you know, it's,
 it's iteration a little bit more. I still think the big idea needs to be there, but it just
 get to get to it quicker. Yeah. And then I think so I think our jobs as like marketers and what we do.
 We're going to people and businesses are going to still need these new tools
 done for them on some level. It's not going to just push one button. Everything's done.
 I just think the jobs will change and transform to different things. And as long as you embrace
 the new thing and learning it, I think you'll always have a place. But it's interesting,
 like it's just that finite of the reality versus not a really interesting article on the AI stuff,
 which is like when we get to a world, if we don't think the news is real and we don't know what
 to trust, it becomes anarchy because then who do you believe? And in that role, you,
 when that coin totally flips. And in some points where they're now a little bit with the whole
 right and left spin between CNN and Fox News and all that shit. But like it gets to a scary
 place if you don't trust reality, you know, yeah, reality. And that's kind of like it is like what
 what's reality? It was not right. Go touch some grass.
 Like because if you use the example of like a world leader or no, it was a company, a company CEO,
 a deep fake went out there that said the company, this CEO had lost faith like he'd made some bad
 investments or whatever. And so the market got wind of that and immediately tanked the stock
 and everything else around news that wasn't real. It wasn't like something like okay, you know,
 like warring companies, it went down the company path of like showing like a guy having a sticker,
 you know, I've kind of been selling a little bit stock because you know, I've made some bad
 bets and the company's kind of in a bad place. Show them how like a private conversation,
 like a deep fake, they're playing that out that which wasn't a real right and what that would
 lead to. And then once those dominoes started falling, yeah, the company could be bankrupt.
 Right. That's what it becomes. It was a real like there was no reality in it. But if everyone,
 like if you own a million shares of McDonald's stock and you heard something like like that and then
 everyone started selling it, it would go, you could bankrupt the company. Right. And when it wasn't
 based in true financial factor data. Yeah. And so I don't like that. Yeah. I know it's like,
 that's a key. But and I think it just shows that we've got to get the safe guard right around
 this stuff. Yeah. That it's going to be no different than the criminals are always going to,
 you know, one step ahead, but everyone thought, you know, our credit cards, you're
 anything else we're going to get stolen data and on and yes, it's still issues, but the security
 stuff has gotten better. Yeah. To alleviate that we're not having your counsel on every day.
 Right. And I think the tools with which to manage this stuff are going to have to keep up
 accordingly. So and that's a good segue into the next article we have here, which is about
 Dove, the soap company and their push for legislation to protect young people and protect
 their self-esteem specifically from social media, which I know is a conversation you and I have had
 about how do you raise kids in a such a social media forward world where it you need to be cognizant
 of it, but not necessarily afraid of it, but still wise with how it's introduced. Yeah, I just think
 I don't know. It's almost like eight like, you know, when I grew up before they were
 if I had wrong and different, you couldn't even go see an R-rated movie, you know, unless you're
 a certain age, you had PG, PG-13, you had these rating things that exist and like we still use
 with our kids, like our kids aren't, you know, have 13-year-olds the oldest. He's getting closer
 to this and our two oldest are very mature for their age. So we, you know, parent accordingly,
 but we're not throwing them in front of R-rated movies every day, you know. And so
 they shouldn't be run in front of R-rated social media content. And R-rated may not be just
 curse words and nudity. It might be, is this a appropriate level? Right, is this too heavy?
 Is this even necessary? Yeah, like, you know, protecting innocence to a point. And that's, hey,
 there's a good use of AI, like an AI and this stuff filter through content and determine age
 your appropriateness. Yeah. There's a positive use of technology. We had a, you might know what
 this is, so you're clear play, did you have clear play? It was a DVD player that was very popular
 in Christian households. And you could go through and like put the settings on, to edit out,
 like, sex scenes or violence. And one of my brothers favorite things to do was to put in like
 Braveheart and set the violence, I don't know, to Max. And the movie was like 20 minutes long,
 because it just cut it. It just cut everything. It was a really bad cut. I mean, literally,
 it would be like they would kiss and all of a sudden it would just like next scene was a war scene.
 But there was no sex. You just saw them kiss and then
 so yeah, there's got to be a better way to deal with that. I need the AI to fix it.
 You get from, from, clearly, to single, single relas. That's good. From clear play to
 single relas. Wow, they're receiving Aussie's door.
 Yeah, it's fine. But I do like to have getting behind this. It feels right with their brand.
 Totally. Hey, it's clean, you know, like clean, clean the content, clean your skin.
 That's good. That's good. They missed an opportunity there. Put the soap in your mouth and
 clean your mouth out too. Hey, we got all covered here. No language. That never happened to me.
 Got some rad news. Yes, we had Michael Hobby this week. I hope everyone checked that out.
 If you haven't, you know, we're about to release some highlight clips from that.
 Really good guy. His wife Caroline. We're going to be working together with her. We're just
 getting in the hobby clan here. Yes. They have the cutest three-year-old daughter in the world.
 And Michael's awesome. Leeds to hear a thousand horses. All that smoke from a couple years ago.
 You remember it? It's a song called Smoke. You heard it. You go start nodding.
 And a new album coming out. I was one of the first people to listen to it, like hot off the presses.
 And let me tell you, let me just say this. Okay. So my kids begrudgingly listen to
 country music because of me. And I think they're secretly starting to like it now. And my 11-year-old
 is there's a couple songs on a new album. He's like, Dad, that's going to be a hit, right?
 He's like, I think that sounds like a hit to me. And I'm like, you're right, son. It's going to be a hit.
 And I'll tell you what's a hit. And that's Michael. Really good guy. Really down to Earth. Talks
 about the ups, the downs, the realities of building a career in the music industry. Really enjoyed
 that. Talked about like just a lot of things that you don't hear about. You hear about all the good
 stuff, but just the path that they've been on. And I don't know, really enjoyed getting to know
 Michael. He's texting with him for now. Like, I want a Nashville. Like, you know, he's going to
 hang out the cushion music scene. Total buds. Yes. Love to see it. But Michael's a good
 guy. That's a really good story. And they put out some great music. So I hope everybody will
 go check out that episode. And next week, David Segura, check it out. Really enjoyed this episode.
 And I hope everyone will check out the rest of the month. We've got like
 some really good episodes that we've recorded lately on a guy and AI like top of his game.
 Like, we're kind of crossing the gamut of a lot of the hot topics. And so I'm really pumped
 around the rest of the month on the radcast. Big deal. Yep. Got some good stuff coming.
 Speaking of good stuff, our lovely sponsor Good Ranchers is the best meat delivery service
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 ranchers and good ranchers dot com. On to some social media news. TikTok unsurprisingly
 remains the top social app for teens despite the drop in favorability, which has recently happened.
 Behind TikTok is Snapchat. So I'm eating crore a little bit. Last week I was like, who even
 uses Snapchat? The youth do apparently. And Instagram is the third most popular. TikTok has been the
 top ranking social media apps since spring of 2022 when it unseeded Snapchat. Yeah. I mean,
 not surprising here. It feels a little bit like prohibition. Like now that it's
 kind of off limits. People are even more apt to use it, apt to use it.
 Yeah. So again, make sense. The band is still kind of like holding over its head.
 Yeah. I mean, it might be helping in the short term. But like, you know, if you're going to
 ban it or you're going to make them sell it, whatever you're going to do, let's just get it done.
 Make a decision. I think it's kind of like totally. It's here's what you think your congressman
 are working for you. Like, okay, the Chinese government's getting after your data, which hey,
 that's above my pay grade. If it's happening, we need to control it. We need to get rid of it.
 But here's what they don't realize they're doing with this cloud over it in decision.
 A lot of businesses rely on this platform for growing their brand, growing their business and
 their sales. And if they don't know whether you're going to remove this platform tomorrow or the
 next day, you're hurting small business and you're hurting companies more than what you
 perceive them to be getting hurt right now. So we need to make a decision on this and move,
 because in decision and the cloud is causing strife to small businesses that market and promote
 on there. Totally. And so because you don't know whether to move off the platform or not.
 Right. And so they think they're doing good, but they're causing. And it goes back to what's actually
 true and what's actually happening. Exactly. But yeah, but it's still popular. Yeah, I'll be
 talking. Yeah, I went down the rabbit hole, you know, saying, well, single week with the
 awkward for me. Pop charts. Pop charts. I had, you know, putting kids in bed, I've, you know,
 an extra 30 minutes. So I had golf tips and, I don't know, two tips. Yeah. And conspiracy theory.
 I don't know, like I got a, again, a lot of Taylor Swift and her breakup right now.
 Those are the bulk of the conspiracy. I did see a couple of those. Those hit those hit.
 Please respect my morning in this time. Yeah. And then Elon Musk again, I feel like it's,
 we should just change this section to the TikTok and Elon Musk news. Elon Musk says that Twitter will
 finally remove the legacy check marks on 420 April 20th. Initially, the removal was slated for April
 1st, but the deadline passed without any changes. In an interview with BBC, Elon claimed media
 is a driver of misinformation. Shocker. He also tweeted about giving a few weeks grace period to
 existing blue check mark accounts. So the only way to get it is to buy it now. Yeah. I didn't
 quite realize they were he was completely doing it. I didn't either until I read this. I thought
 he was, he, now, I know at least Instagram told us pre verified people. We would be keeping it.
 We'll see what happens there. But like, yeah, interesting. You know, I don't fault him.
 Like, it's his platform. He wants to charge. He's urging businesses and media brands to pay $1,000
 a month for organizational verification. And the New York Times, as of now, has refused to do so.
 You know, the guys got some balls. I mean, like, you know, like I'm loving to hate him, but like,
 you know, it's his platform. A lot of people have made a lot of money and grown a lot of awareness.
 It's a free platform. Yeah. I mean, it's been free for a long time. Right. So if he wants to charge
 as a way to get a for you to get a better experience or more awareness. Sure. Like I said before,
 it's just the ads, you know, like, it's his prerogative, you know, and you can do it or not do it.
 Does it not just seem like he's bored, though? Like, they're just seems, it just feels like every
 week, the eclectic billionaire just kind of comes up with new ideas. Well, this to me, I do think
 that as well sometimes. But in this case, he's spent a 40 billion dollars. You know, whatever it was
 on this and he needs to make the money. He needs to make it profitable again. So he's a business
 person. This, this is more, okay, I understand whether or not it work or not. I don't know yet,
 but like, I understand it economically driven to make an investment worth money. Yeah. But
 otherwise, but in other cases, yeah, it does seem like sometimes, you know, he's just doing shit.
 Just whatever whenever too much money. Because I can't. I feel like he's playing a higher level
 game sometimes. And then sometimes it feels that way. Right. Right. And I think that's part of
 the intrigue, right? Oh, absolutely. It's part of his brand, if you will. I mean, he's obviously
 a genius. I mean, like, no, it looks like kid ourselves. Right. Respect the hell out of his intelligence.
 But sometimes I feel like, okay, he's just outmaneuvering everyone. Then I'm like,
 oh, right. It's like, are you too smart for common sense? Like what's happening? Yeah,
 it's like, then you get into the conspiracy theory. It's like, does he know this doesn't really make
 sense on the service? So he must know something we don't, right? Or is it just an eccentric billionaire
 that has more time than he knows. You may never know. They didn't have more time, but more money.
 Right. Right. That's all we got for social media for now. We'll keep up to date with who's
 going to refuse that blue checkmark. But on to marketing news, Haynes breaks the stuffy Victorian
 era conventions with help from Blondie. This is a great commercial. If you haven't watched it,
 I highly encourage that you do. Haynes offering a twist on the Victorian era with a new campaign set
 in its founding year of 1901. I had no idea that Haynes was that old. And in this spot, it, you know,
 takes place in Victorian era, probably England. Who knows? And everyone's in their layers and layers
 of Victorian era clothing. And then they take it all off and they're wearing their cotton underwear
 and dancing around to Blondie. It's very, very fun. It's going live around, you know, playoff time
 so currently. And it's a fun little makes you think of Haynes differently. And then I get Haynes
 and Fruit of the Loom confused all the time. And I feel like, no, I won't. There was some good old
 classic Fruit of the Loom commercials. Like Haynes is always the one that I think was like the first
 time I felt a little odd seeing grown men and tidy whiteies like going totally not it was just like
 okay. Right. Like there's nothing funny or sexy about that. Yeah, because yeah, exactly like
 it's just tidy whiteies, you know, but cheap Walmart underwear. But this spot is I think very,
 very smart and not that it's a rebrand. But it definitely made me think I don't think I've ever
 thought of Haynes outside of when I see them in Walmart. Did it feel like it was I have a scene
 of yet? I know you I'm going to it's on my list of like watchables here. But is you know,
 the NBA market where they're talking about its plot. But did it feel like
 it was going to impact that market? Like that was the only discount for me. I was kind of reading
 through it and seeing the spot yet. I was just like this little discount with that audience to me.
 But I think it's I think what I love weird. And I think that it is just weird enough to make
 you watch it. Okay. And like think about it when you're at the store. Like whether or not
 that will actually push conversion. I do think it and again, like, you know, music is a huge
 huge role in these spots and part of glass is such a great song and very recognizable.
 So I think that they have enough positive weird things going for it. Did it well at least
 you know, jarger memory when you see Haynes at the store? Yeah. Well, that's what you have to do
 to break through these days. Yeah. Entertainment first. Entertainment first. Yeah. On to some TV
 news. Google TV is expanding its free streaming lineup to over 800 live TV channels, including
 2B, Plex, Haystack, and more. You're Google TV guy. I am. I got on this bandwagon,
 two, three, whatever. In the beginning. In the beginning. Like it's kind of like I threw out all my
 hard media. Yeah. Sounded interesting. The CDs, DVDs, the moment you could have like digital media
 with music and movies. I like I had the TV like your soul of the god tells whatever you do.
 Like all the harder discs were gone. And the same thing with like streaming like the moment I
 could get rid of cable. Like sure. And go with a streaming platform that you could use ubiquitously
 no matter what device you're on or where you're at. I was on this bandwagon. And I think they've
 done a good job. There's the DVR systems really cool. Like and having all that accessible
 no matter what device to laptop TV. On our boat TV's like wherever like having all that content
 in the cloud and available. I've one of the UI to get a little bit better but it's good enough
 when you figure it out. It's a little clunky when you first start using it. But it's I will say
 this is reliable. Like you know you use these types of things and you're like all right how many
 times it's going to go down and like that. If you got internet it's worked. So I'll give Google
 credit with the quality of the technology. Yeah. And so adding more you know free channels great.
 That'll be that's important with you know getting adoption and things like that. They're going
 to have premium content like Westworld that'll be available through licensing deals with Warner Brothers.
 So you don't have to have you know what HBO to stream it. Yes. And what's confusing though is
 there's a difference between like YouTube TV and Google TV. Like Google TV's like the app interface
 and then YouTube TV's like the purely paid cable live component. Totally. I kind of want to see
 where these worlds come together. Integration. Yeah. The integration and because I yeah that seems
 up. It's like you you go to Google YouTube YouTube like right. Obviously YouTube is an app and as
 a video search engine of content is is different than Google right as the company right which has
 a lot of things under it's umbrella beyond search engine sure devices other things but
 I still think there's like this disconnect like Google TV or YouTube. Who's going to buy the first
 who's going to buy them like how is the integrate you know like what's the OS here like what
 ultimately you got to figure that out because related related to that yes YouTube TV which
 I have yeah on my Google TV this gets really convoluted in the weeds like a nesting doll.
 Sunday ticket yeah and was pumped to see this which is why it's social house here we I went with
 this YouTube TV which I have at home so we just discussed because I knew this was coming I saw
 this. Yeah signed and that's a big deal watching a lot of the games at once minutes NFL is the most
 popular sport in the world and definitely the U.S. I say the world it is growing in the world I
 think it's probably that in soccer like one two ping on it is it's growing Europe a lot too so
 it's a big deal it's expensive it is expensive I mean obviously for a business that we have like
 reasons for that like as a cost center it's not that not that high but like but for a family
 two three four hundred bucks yeah well and I think that that there's also a piece of not to you know
 age you or anything but I'm I am only ever used to spending maybe 20 bucks for my TV because like
 I all I only use streaming platforms so the thought of spending three digits on my television
 which my parents have done their whole lives there's like absolutely not no I won't yeah you can
 come watch it so I'll go to exactly I'd rather pay nine nine dollars a month and give it to
 social house yes see it really has to buy you to our to our page yes it does yes it does uh so
 it is interesting two forty nine if you sign up early yeah I'll begin that early
 when it increases after June six yeah you heard it here first folks exactly so if you didn't know
 direct TV switching you it's a big deal for for legitimizing you know YouTube TV is a
 is a legitimate cable TV competitive live TV player because you know direct TV was is satellite
 but you still have all the equipment and stuff like that you know this is purely
 app streaming driven yeah like so you can get it anywhere for sure that has the app
 um it's good point don't need and I know direct TV is introduced some of the streaming packages
 but only the last year to right you always had to have the clunky damn satellite attached to your
 uh to a house we had a giant satellite in the um in my backyard growing up yeah back in the day
 oh yeah oh yeah one of those like ten feet wide yes oh nice there I think there are pictures of
 the you're about giants I thought they just used those for like getting porn back this was before
 Bob jets this is when I was like you know for my brother was born so I was two okay yeah
 I know I had one of those I thought it was a cool thing they had like 10 acres and like
 had the big satellite yeah I'm like you know that was a memory like there was dead in the recesses
 of my mind till the skin of max something like that something like that you know yeah yep yep
 well and that's all we got for today yeah last thing we want to mention vacay
 we're taking one this weekend yeah taking a vacay it literally like literally or figuratively like
 I will be like I will be consuming a vacay yes part of the partner with vacay
 official wellness partner of the rad cast got look
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 it's not about uh gas station cheap tricks right what I call it which every time I go in there now
 you know having partner with vacay and and some future things will be announcing like
 I'm now like ultra like paying attention to what's in the cameras and all that and it's like
 one somethings are just totally deceptive like trying to be clinical and then there's just the
 whole other line of like okay I don't just want to buy this ball and what it how much how much
 how much is in this what am I actually putting in my body yeah I have no idea and so I think
 that's why we're proud apart we're a vacay we know exactly where the products come from third
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 vacay the official wellness partner of the rad caske miss shot out at takeofak.com
 yeah and on instagram at vacay.life style and vacay.global there you have it just to follow yeah
 I think that's all we have for today oh my god I'm gonna be beautiful weekend yes hope wherever
 you are however you are whenever you are you have a great rest of your day and if you're in the
 greenville market greenville area we have our very first social house market on Saturday April 15
 so tomorrow yes so you better if you're listening if you're one of our loyal Friday listeners
 and you're in the greenville you can't wait for the episode to drop yeah come support
 it is gonna be fun we got 40 different vendors just gonna be amazing I cannot wait so come check
 it out at social house you can just look us up at social house gvl on instagram we appreciate
 everyone we can do it without you you can find us at the radcast.com find all the highlight clips
 and all of the episodes Ryan offered for Christina Yassi sorry on the ones at twos we'll see you
 next time in the radcast to listen and watch full episodes visit us on the web at the radcast.com
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 you