The Week of December 15, 2023 Marketing and Business News: Rizz is Oxford’s Word of The Year for 2023 - Do you have it?

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 You're listening to the ride cast, a top 25 worldwide business podcast.
 If it's radical, we cover it.
 Here's your host, Ryan Alford.
 What's up guys?
 Welcome to the latest edition of the Rad cast.
 It is Friday, December 15th, 2023.
 Halfway through the last month of the year.
 We're 10 days to Christmas.
 Chris Hansen.
 Thank you.
 When you said the 15th, 10 day countdown.
 Your 10 day countdown is on.
 If you're listening to this in real time, IE the same day.
 This is a news episode.
 People get with it.
 You should be at least listening to it on the weekend of the 15th.
 You got about eight to 10 days left, depending.
 You're listening to this week late.
 You are fucked.
 You're not at least screwed.
 In today's world, you can gift card it up.
 There's a lot of like backup plans.
 I do my best work under pressure.
 I'm not a, I'm not a Christmas Eve shopper.
 Absolutely not.
 I need to be down.
 I'll get it done before then.
 But the day before Christmas Eve, there might be a little shenanigans going on.
 22, 23 December.
 Definitely.
 That's my prime shopping time.
 Yep.
 And we welcome you to the show.
 This is our weekly marketing and business news of the week.
 Business news, marketing news.
 Just anything and everything that hits our radar that we think has a business spin,
 a marketing spin,
 or just a human interest spin.
 And speaking of human interest,
 I think we started in my as well with human.
 We talk about her every weeks.
 And I think we, I feel like we may have touched on this.
 Did we mention the time person of the year last week?
 Being Taylor Swift?
 I won.
 That was the Spotify.
 It was the Spotify downloads.
 She had the most downloads.
 She went in together with all her awards.
 I can't even keep up.
 But time has nominated Taylor Swift person of the year.
 Yeah, I'm proud of us Taylor.
 I'm just getting a little worried the last week.
 It felt like she was just tailing off a little bit.
 Tailoring off a little bit.
 Because she wasn't making the headlines.
 Yeah, well, she didn't hit our radar every hour.
 If we're not talking about her PR team's not doing the job.
 Exactly.
 I've been getting hate mail from her team.
 We really need you on the internet.
 Headcast has gotten popular.
 And we need Taylor to be front and center on the show.
 Our producer.
 One of several producers.
 And my assistant extraordinaire.
 Did fit her in here.
 And I pushed her to the top.
 And not Cameron. She's already the top.
 But Taylor Swift.
 I'm just wondering when is her guest appearance on the Radcast?
 That's what we're working on.
 That's what we talk about every week here.
 This is all I like to manifest things.
 My wife calls me an infestation bullshit.
 I do too.
 But I feel like if I talk about something enough, it happens.
 Like it's bullshit.
 But I mean, maybe it's working my life in the middle here.
 I don't want to get in case it is working.
 I don't want to piss off the gods of manifestation.
 Yeah, exactly.
 Exactly.
 I speak out loud in the middle.
 Just show me.
 Exactly.
 I think if you tell yourself enough.
 Something you.
 It has some action behind it.
 You don't see her go.
 But you tell yourself something enough.
 It comes true.
 And Chris, I've always wanted to award you
 with different adjectives, different verbs, different nouns.
 And luckily for us, Oxford has a word of the year.
 And Pantone actually has a color of the year.
 And one of our clients, ultra fabrics.
 Great client.
 By the way, shout out to AR at Barry.
 Two of our really great clients.
 And Nicole.
 And I'm going to leave out a lot of people.
 And the color of the year is peach fuzz.
 And the peach fuzz is a cool name.
 So anyway, color of the year.
 But we're talking today about the word of the year.
 And it's Riz.
 Riz.
 I can use my best.
 Bless with very few things.
 I have a radio voice on my Riz.
 You got that Riz.
 You got that Riz.
 And we debated with our millennials and younger alphas.
 Everything we got going on here.
 And at the agency.
 And they're not even that young.
 They're just younger than me.
 Because I'm an old man.
 And about exactly.
 We knew of something good.
 But we didn't know all the connotations and things of it.
 But his Oxford's word of the year.
 It's defined Chris as style,
 charm, or attractiveness,
 particularly in attracting a romantic or sexual partner.
 So you need to be about that Riz.
 Riz.
 I'm just blown away that it's short for charisma.
 Now it's called makes a lot more sense to you.
 Exactly.
 If someone would just said that,
 because we talked about it for five minutes.
 And then that came up.
 I'm like, that would have short.
 I got it.
 That's you and me Chris.
 All that charisma we have.
 We didn't know exactly what that was.
 I'm just glad I can finally keep up with some of these conversations.
 I've been here and just used in now.
 You're down in Miami and hipsteredville and trendland.
 So you know, you're probably hearing it all the time.
 Yeah, there's a new word for cool like every three months.
 I'm going to use this with my younger ones.
 I eat my sons.
 I think they're going to like it.
 I'm going to drop it.
 But you got that Riz today.
 They're going to be like, don't make the word of the year.
 Uncool.
 Yeah.
 Nothing makes something don't ruin our Riz.
 Don't ruin our Riz.
 Yeah, I just screwed up with my Riz.
 Come on, dude.
 I never thought I was going to be.
 I feel like I'm a cool dad.
 But at the same time, when you're a dad,
 you can only be so cool.
 Like I'm in this reality.
 There are kids at least.
 I think you're pretty cool.
 You're pulling it off.
 Yeah.
 But your kids are only going to think you're so cool.
 No matter how much I try.
 The dad jokes don't really help.
 So there it is.
 So this is interesting.
 Another person, our two favorite people.
 The people of the year.
 Let's go and announce the Radcast.
 We need these awards anyway.
 Let's be honest.
 I'm going to be talking about here.
 So do have in hand, Chris.
 Something, if you watch the episode,
 it's going to be just to be much more
 rewarding for you.
 But I can do that.
 Is it ASMR?
 I'm saying that right.
 Sounds like some good paper.
 ASMR.
 I'm holding in my hands the
 trademark for the Radcast.
 Let me just tell you people.
 They don't just hand these out.
 They don't have any money.
 I was going to say it takes you
 to forget the fire.
 Yeah.
 We've got four or five
 classifications here.
 The big news is, if you use our name,
 we come in for your bitches.
 That's what that means.
 And more than that, it's not
 but some really smaller shows that
 we are really worried about.
 But we'll soon use some season to
 cease here soon.
 We'll take that name in the future.
 Use it.
 But my lawyer has been given
 unlimited authority to go after any of you.
 So just watch out.
 In all seriousness.
 Here's the thing.
 We're about value here.
 I'm kidding about the veil threats.
 Even though I will come after if you do
 use our name.
 But in all seriousness, it's really more about
 protecting the content and the things
 that we might do with it in the future.
 Your name so that other people aren't
 using and commercializing it.
 So I want to make it about value for people.
 So if you're thinking about,
 how do I shut trade methods?
 Should I get patents and trade
 markets or ideas or things?
 Or how something works?
 Trade markets are around names
 and or graphic depictions of things.
 And so we own the name.
 So get lost.
 But we do thank you for making it worth
 getting.
 Yes.
 We are.
 We do appreciate you for making us number one.
 Chris, we did hit number one in Great Britain this week.
 I have no idea why.
 But I want to thank everyone in Great Britain
 and across Europe for listening to the rad cast.
 We're going to keep doing what we're doing because
 you seem to like it.
 And my DM's seem to be getting more and more littered
 with people from all over the world.
 And I appreciate it.
 I appreciate everyone who takes the time.
 Cheers.
 And we appreciate you.
 In other news, our second favorite
 person I was getting back to.
 I went down two tangents there.
 But there's two people of the year.
 We might also name them.
 The rad cast people of the year.
 Taylor Swift and Elon Musk.
 Congratulations to both of you for making it.
 The unofficial awards show that has never existed.
 But I just made it up.
 Traffic from Elon Musk starlink satellites tripled this year.
 Says new report.
 Internet traffic from Elon Musk.
 Starlink satellites nearly tripled
 with US traffic growing by over 150%.
 And Brazilian traffic increasing my word.
 And 1600%.
 Brazil has some crappy
 landline services.
 Yeah.
 According to a report by Cloudflare,
 despite concerns about Musk's influence,
 Starlink's rapid.
 They just got a dog.
 The guy down there, no matter what.
 Right.
 Starlink's rapid expansion continues
 outpacing global internet traffic growth.
 Starlink part of SpaceX.
 Uses low orbit satellites
 for internet service attracting users
 in remote areas.
 So yeah, they send those balloons out essentially.
 You see them flying around.
 They're being like dispatched across the world.
 But look,
 everything's done on the internet now.
 Software, ads,
 life,
 the metaverse,
 all the important stuff.
 And so transactions.
 Thank you.
 It's like number five on the list
 after gaming in the metaverse.
 But yeah.
 Your money,
 your health,
 your medical records,
 your medical records.
 But it's all serious.
 Life kind of flows on the internet.
 That could be a tagline.
 You need ubiquitous internet service.
 That's the point here.
 That's where I'm going here.
 We need ubiquitous internet service
 everywhere in rural areas
 and otherwise.
 And the fact that my phone can't carry a signal
 on highway 26 going
 from Greenville to Charleston
 half the time is a problem.
 This is tangent central
 here today on the radcast.
 But that's why Elon Musk does this.
 And Verizon needs to get their service shit together
 between Columbia,
 Charleston and Greenville.
 It's 2023 people.
 Well, I can say the same,
 driving Tampa to Miami
 about 40 minutes just completed.
 How is that even possible?
 Like in 2023.
 Anyway. But the reason is
 it matters.
 It matters because we rely on the internet.
 I think it's smart because it gets it to roll areas.
 And the government wants this
 and everybody's hands because they know
 that when they send out those
 tax notifications and you got to pay more
 and the snail mail is no longer going to be reliable.
 They need you to have internet.
 So you can pay that bill.
 That's why they care.
 They're going to act like they care because they want
 equal access for everyone.
 But this is what we're starting to do.
 Exactly.
 It will be really interesting
 not to go down the,
 so I'm going down all the tangents.
 Let's just keep going.
 I mean, the biggest threat society, I think,
 if you talk about, is the power grid
 and the internet grid.
 That's where you're going to see the attacks in the future
 because that's where all industry
 and everything's being done.
 You gotta have power.
 First, once you have power
 and you can almost generate that with solar and other things at home.
 So you know they took out a grid.
 There are some backup options there.
 Power everything we need.
 But then the internet.
 And so that's where you're going to see these probably.
 People that want anarchy.
 One of those two things to go down.
 Yeah, absolutely.
 We're venturing very far out of the business room here
 a little bit on the Radcast.
 But hey, it's all about knowledge.
 You're informed.
 We know you want power at internet.
 Another Elon Musk article.
 Colonizing Mars could be dangerous.
 And ridiculously expensive.
 But Elon Musk wants to do it anyway.
 This is a no-shit article of the day.
 Elon Musk.
 Ambition to prioritize Mars with SpaceX.
 Face his numerous challenges.
 Really.
 I had no idea.
 Good financial hurdles.
 And ethical considerations.
 That's a new information.
 The cost of such a mission is unknown.
 With the last comparable effort being NASA's Apollo program.
 That cost will over $280 billion in today's world dollars.
 Yeah, especially the inflation.
 Musk.
 Whose wealth is around $100 billion.
 SpaceX profits and investments will fund the Mars project.
 However, the economic viability of Mars settlement is uncertain.
 Elon Musk's vision includes transforming Mars.
 A process phasing technology and resource.
 His vision includes transforming Mars.
 And Terraforming Mars.
 Oh my god, that's a big word.
 Terraforming Mars.
 This sheets 10 feet away from me.
 I'm juxtaposing the words here.
 But critics raised concerns about the potential exploitation
 and the need for clear objectives and agreement.
 The guy wants to spend $100 billion to get Mars.
 Why are we really worried about what exploitation are we worried about here at this point?
 Yeah, is there like an endangered species we don't know about on Mars?
 It's actually who he's communicating with to make all these moves right now.
 I did have someone tell me that he's got to be a secret agent.
 Because the fact that they're letting him have as much control
 and do what he does, he has to be in on the government or something.
 I'm like, I've heard that too.
 There's a big, I don't, I just, I'm neutral.
 I'm even here for the show.
 Exactly.
 I can joy it, be honest.
 It gives us something to talk about.
 Yeah.
 It's very long until it's finished.
 They're carrying the news every week.
 Exactly.
 And if you want to learn from me directly,
 join my newsletter.
 Sign up. I give daily advice on marketing, personal branding, podcasting, life.
 Give that a shout. Join that. It's free.
 Staley, just like this show. Give away our best advice.
 Getting into some specific marketing slash social media news.
 This is a big number.
 Talk to big numbers today.
 TikTok hits 10 billion user spending milestone.
 TikTok has become the first non-mobile game app to reach 10 billion.
 Global consumer spending.
 The video sharing platform is poised to become the highest earning app ever.
 Approaching the 15 billion milestone this year.
 Next being next year, 24.
 This surpasses popular games like Candy Crush.
 Wow, how'd they do that?
 Which has a lifeline?
 Lifeline, Freudian slip or not.
 Has a lifetime user spending of over 12 billion.
 That's the Candy Crush.
 TikTok spending comes from in-app purchases or coins.
 Primarily used to buy gifts for influencers.
 It made 10 billion dollars for that shit.
 Nobody's buying it. Give me any coins.
 I got to get active on the TikTok.
 Man.
 The platform doesn't include like companies doing like in-app purchasing, like shop,
 shopping. That would not have come.
 It's always a super spending.
 So.
 Not if we're running ads.
 Like if I'm buying.
 Nope.
 Cold-air labs.
 No, it's just.
 No.
 Poking individuals.
 They're revenue.
 It's not because if we sold VK on TikTok, we get the revenue.
 They get a share of it.
 It's not.
 It's nothing to do with that.
 This is all from purely in-app purchases by consumers.
 No ads.
 Well, not related to the commerce.
 How many coins are people buying?
 Can you buy avatars?
 Is that like this number blows my mind.
 In-app purchases.
 Coin primary used to buy gifts for influencers.
 Yeah, blows my mind too.
 That's why I'm.
 I'm like, why are people just giving away?
 I think we need to start a whole like coin collection.
 I think I'm going to make an account.
 And I think we should make it as a big giant pond.
 And be like throw coins into the pond.
 Follow me.
 Follow me.
 It's not crazy.
 Yeah.
 Just won't mimic the splash.
 The wishing well.
 The wishing well.
 Hey, no, I'm serious.
 Have the caps.
 Have your really your bio say.
 This is a virtual wishing well.
 Welcome to it.
 The more coins you throw in.
 The luckier you'll get.
 That shit will play, man.
 I'm telling you that's it.
 It's better than a pet rock.
 You tell me people wouldn't go on there and do that.
 People are so desperate.
 Like they don't want to do the work or do anything that it takes to really get ahead.
 They want to spend a dollar and have a fake wish.
 Dude, that would play.
 No one take that idea until I can.
 Chris and I can figure out how to do it.
 Too bad.
 Yeah.
 I think it's a simple development.
 Cameron, can we set up that up?
 You think it all serious with that play?
 I think that would play.
 Yeah.
 People are doing it.
 Yes.
 Or.
 No.
 Whatever makes you feel better.
 I'm telling you that could play.
 All right.
 Anyway.
 $10 billion for TikTok.
 Congratulations to them.
 Oscar Meyer.
 Everybody's favorite Wiener Mabel.
 Is having a collab with Mint Mobile.
 Dolling out free bacon for a national campaign.
 Hey.
 Hand it out the bacon.
 I know this is going to Mint Mobile.
 Anyway, Oscar Meyer has launched a national campaign called a side of bacon.
 Let's see what they did there.
 In collaboration with Mint Mobile owned by Ryan Reynolds.
 That guy.
 I love Ryan.
 The campaign offers consumers who purchase any three month Mint Mobile plan a coupon for free Oscar Meyer bacon.
 The promotion extends a partnership with local businesses providing consumers with free bacon alongside with their purchases.
 Side of bacon includes 15 second spot.
 And we'll be promoted throughout a home social media and creator partnerships.
 IE influencers.
 I'll let them fool you with that terminology.
 The campaign builds on Oscar Meyer's keep it Oscar platform.
 And reflects on creative initiatives from both Oscar Meyer and Mint Mobile throughout the year.
 I like this.
 Give me some bacon, baby.
 You're making me crazy.
 I want that turkey bacon though.
 Yeah.
 No turkey bacon.
 Oscar Meyer doesn't make some turkey.
 They do make turkey bacon though.
 I like turkey bacon.
 Yeah.
 You sign up for three months of Mint Mobile.
 So you get yourself a plan.
 We already talked about that a little bit.
 I hope that their carrier.
 Their coverage is a little better than some of the players that are seem to be going downhill.
 And I bet you they're interested in VNO for end technical terms that just means they're back.
 They're on the backbone of another network i.e.
 AT&T or Verizon, which means their service will only be as good as one of those.
 But the bacon side of this is fun.
 I'm trying to think of the other gimmicks they do when you sign up for three months.
 Like a free case or three months free to Apple music, which I already have.
 Get this Bluetooth speaker for $200 off.
 But then part of me is a side of bacon enough.
 I won't like a side of the whole pig, like a side of beef.
 Is there like a three six month period I'm getting this bacon?
 They're just giving me like one one grocery like.
 I need they need to part over the Instacart and then deliver it to your house or Uber eats.
 And they it's cooked.
 Now that's that would make it a little more interesting.
 The side of bacon delivered right to your door smelling good.
 Free smells.
 That would definitely go viral.
 I know how to make these ideas better.
 Just a lot harder to pull off.
 So says a lot more complicated.
 Yes.
 Exactly.
 Pizza Hut.
 Although they're marketing these days celebrates delivery drivers.
 I think all the pizza brands are doing pretty good pizza commercials.
 Pizza Hut celebrates delivery drivers with QR code door mat.
 I don't know where I was going there with QR code door mat and free pizza.
 Wow.
 Pizza Hut is offering free pizza delivery drivers this holiday season through a reverse delivery
 door mat.
 The door mat features the message, leave a box, get a box.
 And a QR code delivery drivers can scan the code to access a microsite and redeem a free pizza.
 Customers could order the door mat for display on their doorsteps.
 And drivers can redeem the offer until December 27th.
 The initiative aims to strengthen connections with customers and potentially convert delivery
 drivers into pizza customers during one of the busiest delivery seasons.
 It's fun.
 It's just cool.
 I like the QR code on the door mat.
 You had me.
 It's cool.
 I thought, here's what I thought.
 If I'm pizza Hut instead of thinking I'm going to get more business from the delivery drivers,
 this would be a great recruitment tool to get delivery drivers from other companies.
 This should be a way to recruit the team and go, hey, we'll pay a dollar more an hour, whatever,
 dollar more per delivery.
 So if they were, if they're struggling to get delivery drivers, you had me there.
 I thought that's where this was going to go.
 And then just went towards trying to get more business.
 I agree.
 Because it's a little weird to say we want to convert our own drivers customers.
 I would hope they're already fans.
 If they're working for the company, I would hope they're already pizza people.
 Yeah.
 They're probably getting free food wherever they work at.
 I know.
 I didn't tell me to get this place in between pickups.
 Yeah.
 Exactly.
 It's like all you can eat.
 There.
 Or, yeah.
 Or you're delivering.
 But, yeah.
 And most of them were picking up, picking it out of your food anyway now.
 Aren't they?
 The street driver.
 The door dash.
 Yes.
 I got this order of fries in order this weekend.
 It looks like there's a sandwich, a bite out of the sandwich gone.
 Oh, no.
 It's just where the lettuce was rubbing.
 What?
 Yeah.
 You took a bite of this thing.
 I ordered pizza we can.
 And I was missing the breadsticks that is in the four bottled drinks we worked with it.
 I brought.
 It is what it is.
 Yes.
 Finally today, Doritos and empirical launch first ever Nacho cheese spirit.
 I think.
 I don't know.
 Doritos is part of a global flavor innovator empirical.
 It's forwards.
 I enjoy global flavor innovator empirical to launch a limited edition distilled spirit called
 empirical Doritos nacho cheese spirit.
 I really thought of some creativity there with the name.
 This unique beverage aims to replicate the iconic flavor of Doritos nacho cheese chips in a
 multi sensorial experience.
 Man.
 That's a new one.
 This production process involves extracting the flavor layers from Doritos chips through empirical
 innovative vacuum distillation method, preserving the essence of the chips at lower temperatures.
 Limited edition bottles will be available next month for 65 buckarones.
 That's dollars to you and me.
 You can learn more at Doritos dot x dot empirical dot co dot never going to never going to buy
 it.
 That would be me.
 Yeah.
 I don't know about nacho cheese and alcohol mixed together.
 Chris, it might be a heart.
 I appreciate the creativity of the partnership, but it might be a hard pass for me untasting it.
 You don't know what you're doing.
 What do you mean?
 What do you make?
 What do you make?
 You know it.
 Yeah.
 Cheat grower and soda water with a lime.
 Good point.
 Unless there's some lime flavored chip seltzer, I might, you know, I don't know, I might
 pass.
 I would guess lime something maybe lime and the cheese, but it's going to be a hard note for
 me because it wants, it's obviously fancy.
 I'm a $65 bottle.
 I don't know if that's purely because it's a special edition, maybe, but that's not an inexpensive
 bottle.
 So maybe you're just shooting it.
 Man, I want some nacho cheese.
 What kind of spirit is what's the base vodka?
 It's wrong.
 You know, there's a global flavor innovator empirical.
 You know who they are.
 There's someone that doesn't drink.
 I'm someone who does drink and they're not like daily on my radar.
 I think they're, they come up with a lot of crazy flavors, obviously.
 And clearly Doritos is making a PR.
 See folks, we've, we talked about this a lot, but in case you're new to this show, this
 is called PR to sell more of other things, not necessarily this thing.
 It's so that shows like us, articles like the one we're reading that people talk about
 your brands.
 That's why they do these things.
 They do them.
 And sometimes they're so weird.
 You're like, why would they do that?
 They won't ever sell any of it.
 They do it for the attention.
 This is PR play 101 because there ain't a lot of people that really want nacho cheese,
 let's be honest, but people will talk about it because it's so crazy.
 And maybe it'll become a TikTok trend because people will be doing like some funky shots
 or doing something weird with it, you know, grimace, like the McDonald's purple nastiness.
 Who knows?
 That's what I'd be like.
 Doritos locos tacos with little cheese spirits.
 Yeah, they need to do a, it would like the cool aid man like breaking through a brick
 wall or something.
 And that's shit's funny.
 Who don't want that big cool aid man won't break through something like it.
 It's to him like running the other way when you, whenever you poor shot, we can make
 a random collapse here at any time.
 But that's what it is, folks.
 This is a PR.
 Most of these articles that we read on the show are done.
 Most of the tactics are PR plays.
 They're trying to get earned media.
 There's earned media and paid media.
 You paid around the ad.
 It's an ad like object.
 One media is article stories and podcasting different things where you get, it's earned
 because it gets attention worthy of being spoken about without being paid for.
 There you go, folks.
 We're all about hey, we have fun, but we bring it back to the clinical nature of marketing
 at some point.
 Oh, here we are in the holidays.
 We want to wish everyone a happy holiday season.
 We do have a few more episodes to close out the year.
 Most of which will be fairly light-hearted, even more light-hearted, maybe the normal
 one or two more guests.
 And then we kick off the new year with a bang with the legend, the original biohacker
 Dave Asprey will be our first guest of the year.
 So I know you'll want to listen to that, Dave is very controversial.
 Hey, some people like him, some people don't.
 But you can't deny his impact if you ever heard a bulletproof coffee.
 He changed the game.
 He put a lot of things, a keto and a lot of other things on the map.
 So that will kick off your 20, 24 guest list for the Radcast.
 Mr. Hansen, do we have any final words?
 Let's just tell my internet comes back up so you can keep it rolling.
 We lost our production quality audio there for Chris.
 He's in a rainstorm in Miami.
 We're back, we're back.
 Oh, it's back up.
 This guy goes on.
 There he goes.
 We'll see how long it does.
 Finally, today we do want to mention our sponsor called Darra Lab, called Darra Lab.com.
 Visual skin care of Ryan Alford and the Radcast.
 Look folks, it only gets so good, but it only gets this good because we call Darra Lab.
 My favorite is the icon gets rid of the bags on the guys.
 And then I've talked a lot about the soap, suds, galore.
 Just had that before guy here, right after the gym, suds, city, baby.
 That's called Darra Lab premium skin care, bath care for men delivered right to your door,
 the official partner of the Radcast.
 Use Rad Ryan, you get 20% off.
 Hey, it's a deal.
 It's a deal without the 20% because it works.
 It's really good shit.
 Chris uses it.
 I use it.
 We love them called Darra Lab.com.
 Get it for the holidays.
 You're right here at the end.
 I think you're like the final shipping window.
 So if you're listening to this on the 15th or the 16th of that window, you're in that
 final window to get a gift where you can always get a gift card for that stocking stuff
 or for the man in your life, the son in your life, whoever it is called Darra Lab.com.
 Chris, appreciate you brother, down in the vacay lounge.
 For Chris Hanson, I'm Ryan Allford.
 We'll see you next time on the Radcast.
 To listen or watch full episodes, visit us on the web at theradcast.com or follow us on
 social media at our Instagram account, d.rad.cast or at Ryan Allford.
 Stay radical.
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 Go to Shopify.com slash try.
 Shopify.com slash try.