Weekly Marketing and Advertising News - June 3, 2022: Tamagotchi Children, Griller Time with Miller Light, and Pepsi Pepperoni!

 Hey, guys. What's up? Welcome to the latest edition of the rad cast here is the rad cast news. It's Friday, June 3rd, 2022, and welcome
 Troll weekly marketing and news episode. I'm joined by the lovely Christina Yasi. Hello. Hello back again back again
 I'm your host Ryan offered glad to have you today. Hope everyone wherever whenever however you are is fabulous
 Yeah, and staying cool. It's heating up here. It has been it has been sticky this week hasn't it sticky and hot mm-hmm
 I got a black car with black everything. It's like you get in it. It's a
 Sun I'm here. Let me uh roll the windows down and get a fire hydrant out. Yep. There you go. There you go
 Crack an egg and you could you could have that thing cooking in about 10 seconds on a dashboard. I bet I bet over easy
 Anyway, it's been a good week. How's your week been? It's been good. It's been good. My insomnia has been bad, but aside from that
 Yeah, but it's great. It's what good concealers for
 Concealing right exactly very concealing. Mm-hmm
 Yeah, I
 Don't know I've rarely had trouble sleeping. Well, I've had it since high school and it's always worse this time of year
 I don't know why but I've had doctors but yeah, just have fun with it
 So I read a lot. I mean, I have too late to them sometimes but like once I'm ready to go to sleep generally
 But the few times it has happened it is a not a fun thing
 Well, my dad would kill me if he knew this but the nice thing about living in an apartment
 It's like I've gone down to my fitness center at like two three in the morning and run on the treadmill for 30 minutes
 Read my lips
 No, I'm gonna wear myself out and then I'll go back up to bed
 It two a.m. Yeah, two or three. Yeah, I mean, I got up at five a.m. to do workouts
 You know, but I've usually had at least six or seven hours
 Zombie running on the treadmill like this is fine. Yeah, yeah, no
 Not a two a.m. This is not normal. Not normal behavior. No, I wouldn't recommend
 Yeah, so it's been a good week. I did see this it did it was a late breaking
 It didn't make the article, but I thought it was interesting
 Heineken has developed a new bottle opener
 That it's called the closer and when you open up
 The bottle it's somehow I guess it's blue to do something it turns off your laptop. So all the the apps your workouts turn off
 That's kind of nice. You can actually unplug a little bit unplug the closer
 So it's called the closer deployance resembles a traditional bottle opener with Heineken braining
 It depicts use cases people feel overloaded with work demands and then quickly unplug as snapping off a Heineken bottle top
 simultaneously shutting down the laptop
 Offline it's kind of interesting. Yeah, no, it's how exactly it does that functionality
 No idea, but you're right. It's got to be Bluetooth and just like it's a do not disturb setting probably I guess
 Nick, you need one of those the closer definitely
 Oh
 Yeah, anyone that likes that's your phone down to like you know, it's like yeah, these goes into like do not
 Yeah, hey don't mess with the music keep the Bluetooth going because my Bluetooth
 Yeah, leave the music alone
 Yeah, I'm universe
 Oh, sorry, I thought I was over a doja cat person myself. Oh, no, that's a two-new school
 Need old school, you know
 Yes, yes, so it's been a good week. I hope you everyone checked out the rad cast on Tuesday. Yeah old Tracy
 She's so cool Tracy do's came on that episode the queen of elixirs
 I never get tired of saying that
 You know, maybe never want to wear shoes again. Yeah, I love my shoes. I'm glad everyone at work guys just keeping their suit
 Well, Nick has some flip flops, but it get pretty sticky around here. Yeah, yeah, no shoes. No shoes. It's certainly good
 No shoes no shirt no problem is my good friend
 Who sings that song? Oh, Kenny. Yeah, there you go testing the country music. Yeah, that's them. I'm gonna fail that every time
 Yes
 next week jj
 owner founder of ace of spades
 PR personal branding and a magician
 Ex-magician
 Jay was cool. He owns a PR company down in Miami, Miami
 and really cool
 We talked a lot about personal branding what it takes the reality of it and how it's not about the fake bullshit anymore
 It's about thought leadership being out there leveraging PR connects connection all that stuff. Jay was great
 So check that out on Tuesday
 So if you hadn't listened to Tracy's listen to her while all the reasons you need to be drinking more water
 Yes, structured water and the quality of your water
 Water of your water matters exactly and next week jj will get you pumped up on personal branding and why you need to be doing it
 So be on lookout for those I thought Tracy was cool though. Yeah
 Cool, cool, cool, so great any other news from the week of to highlight I think that we've got
 I mean father's days this month, and I think we've got a great gift option. Yes, we do branded bills
 Yes, braided bills braided bills.com official merchandise sponsor of the Radcast and we've ordered t-shirts
 Yeah, so we've got some t-shirts coming in so dms
 We're gonna do us some contests eventually keep saying that we got to do them
 Or Instagram, but go to braided bills look they've got a father's day collection
 Look every dad likes hats if they don't they're not a true dad or they haven't tried branded bills
 That's true. That's the secret
 So yes, they've got a father's day collection and you know what if you're getting one for you that father of yours
 You got two weeks got plenty of time to order and use radcast 20 for 20% off your entire purchase
 Enter radcast 20 check out or go to our website
 The radcast.com click on sponsors the sponsor list is growing click on
 branded bills branded bills and you click on the link there it will plug
 Radcast 20 in for you so anything you added your cards automatically deducted that 20% off
 So go check out our friends nice and easy at the braided bills.com
 For the father's day your dad wants a new hat. Let me tell you. I love a new hat. I'm a dad same
 You know, I'm not a dad, but I would love a new hat. See
 We got and you know, my father is one. Yeah, if you want to give dad a radcast hat you can DM us that too
 We'll give it to him a dad cast. They're all the rage right now
 So we do have a few social holidays. Fun holidays. Don't we? Yeah. No. What's what's today today is global running day
 Which I celebrated at three
 Oh, I'm gonna text my wife
 That she must be tired because she's been running through our mind all day. Oh, not bad. It's not good
 It's not good, but it's not bad
 It's a dad joke. I get it. Are you running? Do you run? I've run
 Away from my problems. Yeah
 Yes
 That wasn't
 I was projecting. No, I was projecting
 But I'm tired. I haven't I like yes, I run like but I'm not like a
 I'm like a two to three mile guy. Okay totally like I'm a big dude like
 Pounding on the knees. Yeah, like you know 10 miles a little much
 I'm not a marathon person. Yeah, but I do like it because it I feel like it burns
 The most calories the fastest for me sharing a big guy sure versus, you know, like any of the other stuff
 So I will you know do it a couple times totally totally you know either outside or on the treadmill
 Nicole and I've been running a little bit around downtown
 Afterwork with the kids nice
 You know, yeah global running day is today. Yeah
 Which tomorrow after you run today exactly. This is my favorite feed your face with some donuts on national donut day
 Cannot go wrong donuts. Good Lord. Do you have a favorite donut? I do
 It's called a sour cream donut. That's my favorite. Oh
 So are you serious?
 I'm gonna bring him into the office. I'm gonna do it. Yes. That's my very favorite. Oh, they're so good
 It's also national hug your cat day, which I will be celebrating
 No
 Man
 That's a that's a successful plumbing system
 That's how it's supposed to work right there people
 Full flush all the way down with the trickle in the tank. Yeah. Yeah
 No no no no doubles no doubles. We flush that cat right down. No
 Well hugging cat. How do you hug a cat anyway? They don't want you to pet him my cats very snuggly
 He will run to the door when I get home and then and wants me to pick him up
 Then I just toss him over my shoulder. Well, that's unusual little buddy
 He is very weird. It's also a national old maid's day. Yeah, it's in foreshadowing there
 That's where you had a cat lady one day to old maid the next and look you will know in that light
 You weren't self-aware enough to know in that light switch flips. Oh man. It'll be one day the next listen
 I have enough cat t-shirts to know that it's coming
 It's like I cannot
 Your self-aware of the stigma with cat ladies, right? Oh, yes. Oh, yes, and yet you still live and
 I lean into it. Okay. I'm into it. All right. It's part of my personal branding. Okay
 Hallelujah
 But you know the cat lady stigma right Nick. Yeah, well aware of right. Well, where do you date girls that are cat ladies?
 Not usually
 I don't know who dodged what bullet with that one though. Yeah
 Sure, but it's like being a single mom. It's like oh, you don't like my cat. Guess. Guess not
 Guess there's no future here. Yeah, but everyone loves my cat
 Well, June 5th. I don't well some someone send me a text. So I'll forget about this by the time Sunday rolls around
 National bubbly day perfect day for mimosas. Yes
 Is and I mean
 Bubbly's just champagne right doesn't mean the other being yeah, any any any
 I don't think it's national, you know, bubbly personality. Yeah. Yeah, that's what I guess
 So that's a misinterpreted solidates sparkling water. Yes, yeah, that's what it is
 We got lots of food this month on that or this week and then June 7th is national chocolate ice cream day
 Nash is gonna be so happy for that
 He it's really national chocolate ice cream day for him every day
 He gets a scoop before bed almost every night. I'm like rightfully so yeah
 On June 7th. I'll make sure that he gets it and then I can't talk like it, but hopefully Niko had some sound effects after the fact very
 National Donald Duck day
 It's like I can't do it. I can't I can't I'll fix it in post. Yeah
 And but two days ago June 1st would would have been Marilyn Monroe's 96th birthday. I think it's interesting
 I like Marilyn Monroe. I love her movies iconic very yeah very attractive to yeah
 beautiful woman and so tragic I know
 such a tragic young
 too young and
 D day. Yeah, celebration is 78th anniversary. Yes, so we've had multiple back to back kind of military and or
 remember patriotic. Yeah, so 78th anniversary 70 man. Not crazy. And I know it's way before our our time right still it's like
 The years are adding up
 That's still not that long ago, which is what's incredible 78th so someone I guess there's probably still maybe a few living yeah
 At participants. They'd be right around 100, but I'm sure there's a handful. Yeah, thank you for your service. Yes
 Unbelievable and hopefully aren't headed towards World War III
 Maybe in the metaverse. Oh, yeah
 Speaking of that Segway Segway
 Trends in the metaverse
 You know
 Almost all marketing news this way this this this day is somewhat related to the metaverse or an fts. It would appear
 Um, but this was pretty cool and since you're such a fashion queen. I'm gonna get you up
 It's spearheading this one. Yeah, I mean anything with Gucci in it. Of course that and it's Italian. I mean
 Yeah, Gucci opens persistent digital space on Roblox. They've got they've have several already
 But a virtual piazza called Gucci town
 Includes mini game heights a creative corner for creating art pieces and exhibition space called Vault Plaza a shop that sells digital Gucci items
 And a power-up place where community members can meet and interact users can earn in experience currency called GG gems
 And purchase virtual items. It's a whole town. Hey Gucci town. It sounds like a song
 Gucci town
 Radcast rap song called Gucci town. Oh, I'm too white for that. You're welcome to try. Oh
 You know you call alien
 But with Gucci town the luxury brand is looking to carve out a permanent space in Roblox that will evolve over time
 Demonstrating its commitment to the concept of a metaverse
 So I'm gonna do a little
 Education here persistent digital space means that it's living breathing and changes as you go and not a pop-up and not just like every time
 So like non-persistent would be I mean, you know for anyone who played like Mario brothers every time you start Mario brothers
 It starts from the beginning and it's exactly the same
 Persistent means it stays online. It's online and so that it evolves so that theoretically if there's a bush in a persistent metaverse and someone trims it and you come on five hours later
 It's still trimmed right and it's not the same original bush from like starting
 Yes, so it's gonna be persistent. Which is gonna be interesting to see how
 Gucci evolves. Yeah in a persistent place. I wonder you know
 Yeah, I'm gonna be smacking you with my Louis Vuitton
 In Gucci town
 You're trying to converge the metaverse with the real world and digital experiences
 Lots of luxury brands have done this with NFTs to generate income and more engagement with consumers
 Yeah, I mean think about these these brands even though some of the stuff's more expensive like the luxury brands
 It can stay luxury, but baby be more attainable
 So you open up their audience base
 Right makes sense as long as it start doesn't start to creep into
 Brand affinity and and the perception of luxury right if it becomes too
 Uh
 attainable. Yeah, yeah, and then you do have brands like I know American Eagle gap and forever 21 have also
 Ventured into Roblox
 So it is interesting you can have all these stuck-up avatars
 At Gucci town and I'll be hanging out at like you know gap
 You know, like you know, I'll be a forever 21
 H&M t-shirts. Yeah, there you go. Yes, and like man look at her. She's going into Gucci town. They're Gucci Gucci fanny pack
 Yeah, she must be so loaded in the metaverse. Oh my gosh
 How many coins does she have oh my god Gigi Gigi term Gigi Gigi gems. Yes, yeah
 In the coin. I mean put her Gigi gems and her
 Louis Vuitton pairs
 Cross branding. Hey, I like it. Yeah, that's cool
 South Korea is investing $177 million
 Directly in metaverse platforms. Well, hello
 The government of South Korea is announced it will start investing in metaverse projects directly more than
 177 million dollars will be invested to kickstart national jobs and companies in the field
 That says they're minister of science and information
 In communication technology South Korea is one of the first countries to put funds into this field
 It's an investment part of a new tech focus South Korea has included in its digital new deal
 Well, it's like that is that the new deal
 Like that was that jfk. We're not jfk. Uh, who what what president was the new deal? Uh, Hoover. I don't know
 Roseville FDR FDR. Yeah, that's what it was. I should get history there
 FDR I know that's an Annie can ask my 12 year old. He know. He's done history right now
 The sort of guidelines that the government is following to push citizens to transition to a fully
 digital society
 I mean, when you live in a smaller footprint of a country. Yeah, and all you have is North Korea above you
 I'd want to get in that digital world as fast as possible to
 Escapeism. It's it really is so fascinating that their government is funding this yeah
 As long as Kim jim jim jjong on stage out of that makes me it makes me get proud. Think about it
 I you know and I get it. I guess but but hunter said 77 million is a lot of money for South Korea a lot of money for any government
 But my for South Korea one for your government to be fun. I mean again
 I can't get past the fact that it's it's being taken so seriously, you know
 I think people are starting to give up on the real world a little too quickly. I agree
 You know, I'm not there yet. And then we'll see
 What else we got oh this this might make me give up on the real world
 Hey, I've got I've got some personal paintings on this next one
 Oh my god, she kids
 Could the future of parenthood be having virtual children in the metaverse?
 Uh
 Katrina Campbell one of the UK's leading authorities on artificial intelligence believes that within 50 years
 Technology will have advanced to such an extent that babies which exist in the metaverse are indistinct from those in the real world
 Technology has come a long way since the 90s Campbell says virtual children will look like you and will be able to play with you
 And you can cuddle them. They will be able to simulate emotional responses as well as speech
 Which will range from Google Gaga to back chat as they grow older
 This comes from the Guardian the Guardian that come interesting
 Um
 I will say this. There's definitely a
 Segment and I'm not I'm not gonna say who's the judge. I'm just saying it strikes me
 That certain people might should be focused on maybe some meta-children and not real children right right
 Because they can barely keep up with themselves. So uh, you know, they should practice in the metaverse
 I'll keep my
 And you know, you know, on this one. Yeah, like so
 It's not in politics mind just the opinion of like the lack of parenting that I see going around
 I'm like Jesus like, you know, like maybe they need to practice in the metaverse first
 You know simulation simulation. I mean, you know, I like we do it like we do with um the military
 Yeah, yeah practice practice your parenthood see how bad it is
 You don't need to have one and we can simulate birth for men so they can know
 Hey, there you go nicks. Dicks are he signed up for that. He's doing Le Mans classes of the members
 Cats won't look so bad after that. You'll be like, I'll be a cat dad. That's fine. Yeah
 Uh, that's a great one. This one always that would be me with that
 Oh, yes, Nick read my lips
 No, uh, I will say this
 This is interesting. Um, it's a little scary. This sounds like Westworld especially when they start talking about virtual children that are
 Yeah, her creating babies which exist in the mirror are indistinct from those in the real world
 Okay, within 50 years. Yeah, well as fair within them she thinks I mean
 Yeah, only time will tell I
 The writing's kind of on the wall a bit verbose as much as this being thrown into it
 But it's still like I don't know 50 years
 I'd be an old old geezer by then you'd be pretty old yourself. I'm gonna be a pretty sassy 70 year old listen listen to me
 Yeah, do that do all that hot yoga. I'm gonna be fine. Yes
 Yes, my three a.m. Runs. I know hot yoga
 We are next door to us is a good partner soul yoga who it is hot yoga right next to us and it's warm
 It is yeah, it will get you going. So if you're in green, we'll go check out soul yoga
 calorie burning yeah plug in our partners here. Yeah, so moving on
 moving out of our
 trends
 in the metaverse
 American girls unveiling a podcast network rooted in the brands characters the network known only as a g
 We'll consist of ad free shows touching on a range of themes and formats and lots with reviews and shows
 American girl 10-minute mysteries will be scripted and adapted from the brand slate of published content
 American girl fan club and the smart girls podcasts will be non-fiction style and features a slate of guests
 And behind the scenes content content is produced with Jess
 Winner and cloud 10 meter cloud 10 media got it
 So I'm so excited about this. I would have been all
 Over this is a kid. Yeah, this makes a lot of sense to me
 Currently 62% of Americans have listened to a podcast and 79% aware of them. That's just like this one folks
 Here we are if you're listening you are on the forefront and you need to tell others to listen and
 Subscribe, but this makes a lot of sense. Yeah, I mean
 it's
 It's like the people the kids kids listen to the audio anyway with music and different things
 They have this brand affinity built in American girls like the pot most pot
 I don't know what the age group like it's up there with I know it's up there with Barbie because it's like four to seven four to eight or
 Like even old a little older than that
 But I mean no one plays with toys anymore. So I think it's really smart for them to keep their relevance and
 Yeah, yeah podcast
 so
 It says that children have also got into podcast with 48% of kids between 13 and 17 have listened to a podcast
 In 2020 so it's probably higher than that now. Totally. It's where the stats from
 um
 Podcasts this thing is also higher than previous years it's 32% for their demo of 8 to 12
 And currently podcast advertising is 8% of all digital audio spend and increase 60% 68% year every year
 I'll say this
 Yes, speaking of that we are accepting new sponsors
 So if you were to be listening and you want to tap into our
 150,000 downloads a month
 It's be a good time to point that yes. It is worldwide. We're top
 107 countries and we did hit back in the top 100 on Apple just this week
 So one million downloads
 Yes, one million we did we didn't even talk about that last week
 That's just like how you know in grade and you know like one million downloads
 So it's relevant and I think American girl is on to something here. Yeah, because I mean
 It will take for that audience for that demo to kind of increase it the content has to bring it right
 So it's chicken in the egg. Well, why aren't more children listening because they haven't had podcasts for that demo right
 So I think this will bring it along I agree kind of paving the way maybe we need a radcast like
 You know for kids or something I can spearhead that I've got you. I got you
 Children's theater over here. We need to start them early, you know get them on the the radcast bandwagon
 There we go
 What's next here Miller light fires up the grill with beer infused charcoal just in time for summer
 Miller light beer coal is intended to flavor grilled foods with the taste of Miller light
 With four pound bags available to purchase online at Miller light beer coal dot com for 1199 plus shipping
 The it's griller time campaign is a play on its Miller time the long-used slogan of the beer
 Beer coal is the latest taste-based initiative from the brewer following flavor drops that went on sale during march madness
 Similar to the drops beer coal was released to coincide with memorial day
 And acts as the unofficial marker of summer when beer sales tend to spike
 I really like this makes a ton of sense. I love that you think you you but you grill and you kind of cook with beer anyway
 Great. Yeah, you know, I thought the the beer drops the the flavors drops. Yeah, the suckers were a little weird, but cool
 This it makes tons of sense, right?
 Do you think it actually works? I have no idea, but I want to try it and I'm and I have like a trigger
 So I don't know I have to figure out. I don't have a charcoal grill, but I might have to buy like I don't know this like
 There are any charcoal grill people listening. Please sponsor us
 This is great. This is great brand extension
 This is what you do when you have a brand. You're trying to do something to extend your brand get more
 borrowed interest from certain holidays from certain interest from your tip you know look
 If you're a beer drinker, you're probably a griller
 So this is the connecting the dots of the brand versus your target versus the things that they do versus the time of year
 This is how you do brand extension marketing. I'm gonna give it another clip
 Clap for Miller light and the Miller light and then the it's Miller time. It's griller time. Yeah, I'm I love that
 I love a quickie remark. I'll do it. Great. What's next?
 Pepsi spends cola infused pepperoni pizza and letter latest better with Pepsi push
 This is pretty fun too and I saw I do
 Interact and connected and share content back and forth with the CMO of Pepsi and I saw him talk about this exact thing
 It was Pepsi flavored pepperonis
 And it was they did it they did a Pepsi Pepsi flavored pepperonis which look kind of interesting Pepsi last week
 Introduced a pizza topped with soda infused pepperoni versus national pizza party day on May 20th
 Pepsi is capitalizing on success from past efforts to associate it soda with favorite foods under the better with Pepsi better
 The new push straws on data that shows 72% of national pizza chains serve Pepsi including pizza little seizures Papa Johns and Papa Murphy's
 That suggests about nine and ten people recommend Pepsi Pepsi alongside pizza. Okay
 Let me tell you they have the data to back it up. It's fun. It's cool
 I mean that I thought it was it can't be bad either right? I mean now. I mean it's pretty like a sweeter exactly
 It's a sweeter taste. Yeah, I bet you it's a sweeter tasting pepperoni. Yeah, it's us limited supply
 I think they used diet Pepsi so it's not adding any
 Calories
 Sugar pepperoni. There you go. Yeah, that's pretty good. I you don't need more calories to that pepperoni
 You know
 Pizza I might have some qt pizza for lunch. Can't go wrong. That sounds too bad. I don't know
 I'm excited. You pick it up when I'm throwing down. Mm-hmm. Uh-huh. Yes, sir
 Uh, what's up next? The 80s are back at least in ad design
 So why the resurgence? Sarah fonts and simple graphics could be a response to years of sans
 Sarah startup fonts and millennial pink
 It could also be part of the broader nostalgia marketing trends. It's happening as people cope with the issues of today
 Everything is always better in the past or so it seems
 Aerophili Gunaari zoomer and founder of Gen Z social media agency the Z link loves the 80s editorial looks so much
 She made a tick talk about it. I got so many comments from people say that the design themselves made them want to buy the products and check them out
 She credits its popularity in part to the sense of nostalgia that's popular among Gen Z and millennials
 Even if many weren't alive in the 80s
 Yeah, I was alive in the 80s and I so I loved the 80s. That's why I love stranger things
 I just started to use a four of last night
 Pretty interesting. I did fall asleep back to not having a trouble
 It was no reflection of the show. It was more. It just started creeping in closer to my uh, snoozy time
 That's um phrase I never heard before. Yes, old snoozy time. Nick knew what I meant. Copyright trademark. Yes, exactly. Hallelujah
 um
 That's what I say when I get this snoozy time
 the uh
 So burking changed their logo back to like their 80s saying. Yeah, there's a lot of trends
 And I agree when I see stuff this in the 80s. I tend to want to buy more
 Which is interesting. I know my mom will see things and she's like oh god. Please know
 I know I'm a little older than you are, but it's it's interesting where that
 Generational dynamic is telling me tape cassettes are killing back. No way. I'm like geez. That's such a pain like
 You know, because I can get behind LPs and get behind
 I totally got the records thing with the
 Come on. They say it just sounds so bad. It's good. I'm like
 I wasn't so many audiobooks on cassette tape when I was a kid. Yeah, because I was homeschool
 Yeah, I don't know about that, but I do like the 80s look and I am starting and I'm starting to catch it in a lot of design
 Stuff and I think that nostalgia and things like stranger things is gonna bring that so if you're thinking about a little brand change up
 Lean look back not forward. Yeah, hey
 Finally today tiktok is testing a clear mode for a distraction
 distraction free scrolling experience so essentially
 When you open the app and you start scrolling you've got the comments and the hashtag or the um all the buttons
 Caption gone all the stuff's kind of out of your way and it's just the content
 And a lot of people have requested that because sometimes it gets cut off some of the video anyway
 You can't take screenshots and yeah, trying to say recipes. It makes sense to me
 It's gonna if you're a marketer you've got to rethink then
 If people are scrolling a lot without the hashtags or not without the hashtags, but the caption
 So if you know the caption probably isn't being seen
 You might still need it for like I'll call it the SEO value. Yeah, you're still getting
 Pushed up by the algorithm based on maybe some of those hashtags and content
 But if you know that it's likely not being read it might make you rethink the actual video
 You might put more of the words on screen on the video
 Or just make sure that your message is being fully conveyed via the video itself and not be counting on
 And I think most people are doing that anyway. Yeah, because you can't really count on the caption being read
 But I think on some level it makes it deprioritizes it even more
 It's there are some like comedic accounts that I follow and I think that the caption
 Is such a nice addition and makes it funnier. So I'm interested to see what like
 What your performers are gonna do with you know with this option
 It truly puts another meaning on hashtag no caption needed
 Verily verily
 Ah, she I don't know
 Hallelujah
 But yeah, it's be interesting. You know, it's such an immersive platform. Yeah, it it did make sense
 It'll be interesting how that test goes and it rolls out more
 Universe permanently right we'll see but if you're on a tiktok you need to get there
 And if you aren't there you need to call us because we can help you get it all set up for you. Yeah, so
 Any final words there Christina? No, I think I'm good Nicholas
 I'm gonna go hug my cat. Well, I really thought that tiktok thing was interesting because now
 Not only are they thinking about the caption, but they're gonna be thinking about how to put it on the video
 Yeah, it's gonna make you think about how to edit. Yeah, yeah, probably give me more flexibility. Yeah
 So we'll see
 Well, hey guys, you know where to find out more about us go check out brandobills.com search for
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