Weekly Marketing and Advertising News, April 29, 2022:

 anything that has the words metaverse and brick and mortar all in the same
 everything we can't just spread complete obvious lies I would be wearing those out
 of the house no out of my house yeah those things would stay in the medical
 closet like we're walking amongst aliens I saw five today and just scare
 everyone when there's no proof of that yeah Twitter was the one platform none of
 my family was on in college so it's where I felt most comfortable yeah
 honest your listening to the radcast if it's radical we cover it here's your
 host Ryan Alfred hey guys what's up welcome to the latest edition of the radcast
 is Friday April 29th 2022 or weekly marketing advertising news
 interesting things what's up Christina not much how are you I'm good good it's
 the last Friday of the month I know I can't believe it's almost May it's gonna be
 May I know round big round number 18 18 18 yes close yes I got
 read interestingly enough I got read my like really in depth astrological your
 horoscope like but deeper than that like you're chart like based on like your
 birthday your city you were born the time you were born your big three yeah it
 scared me a little bit do you remember you're do you know I know you're at
 tourists my moon is Jim and I know maybe give me another one what starts with
 G says Jim and I don't know something like that nice only G1 would that make
 sense I think it would make sense I could see that yeah something like that it
 was eerily close it's it's it can be uncomfortable I did my brothers one time
 and he was like and I don't want to say you know like the art of persuasion like
 you hear something like oh that's that is me right right no that's me yeah it'll
 read you for trash you're like oh feel a bit exposed yeah I don't like that
 yeah I could get your it's thing red have your have your birth chart made
 birth chart made had it made and and read to me got him Theo who was very very
 pleasant met on I get DM by anyone and I'll take meetings I want him to do mine
 I know my big three but I'm I'm more into it than I want people to know
 yeah it's such a stereotype on there it's been a good way have your head
 yours red Nick I've never had it read but I'm a Pisces that makes what are
 so what are Pisces it's when you were there's what February March March what are
 that what's like the general characteristic kind of like dreamers very
 imaginative very creative typically yeah and be emotional you all have to know
 if that's true oh yeah it's definitely true 100% nothing wrong with that yeah
 I'm a tourist bull you know go figure it's been an interesting week I'll
 start right I mean you can't start a marketing and advertising news show and
 not talk about Elon Musk buying Twitter this man he actually pulled it off didn't
 think it was going to happen yeah 43 billion light number and he took it
 private didn't he yeah it's got they're just gonna take like six months to get
 through regulation and everything like that so other than speculative things I
 don't know how much actual change will happen on the platform until it's
 final I think it's good though I you know it's interesting I think it's good
 but you know that he wants free speech to be free and that people speak their
 minds and it is interesting like how like sparked the left and conservatives
 have gotten or excuse me liberals have gotten over it yeah the right things oh
 yes yes free speech and let's go like oh no no no so it makes you wonder like
 the real impact it's gonna have on that in theory it sounds great right you
 know but their numbers if they've gone down haven't they have like tons of
 people deleted I don't know about that I think it's a lot of people with the right
 of going on it a lot of people left golf all that's fair that's fair it's like
 parlor but it's interesting to me that generally speaking it's been a very
 left-leaning platform with the things that it chooses to suppress
 typically sure if you look at it because a lot of it is a left-leaning
 organization sure just is I'm not saying that they don't allow free speech now
 and so thus it's like when they're no longer controlling the narrative exactly
 they want they're pissed and if you believe in free speech why would you be
 unhappy about this and I think the people that aren't happy think that you know
 you're gonna be able to say anything and like cause and spark wars right right internal
 I don't mean like physical wars but like battles between people right saying
 anything and everything right having nothing fact checked yeah exactly but the
 but the reality is and and I went I had an exchange with someone that about
 this it's like they were kind of sparked about it they were talking about how
 you know the reason you have these things is to check the stuff like that sure
 and that has been taking place and all that and I was like yeah but in theory
 it's only as good as the position of the person checking it totally so
 you know it's easy to say well this is not good because we've been the ones you
 know laying the foundation for which right or okay yeah and don't get
 wrong some of the bullshit they get spewed out there I totally understand you
 know needs to you know like be pleased you know I mean I believe in UFOs and all
 but like until I see one of my own eyes we probably don't need to make everyone
 right think that they're all over right there there's getting me some really
 strange evidence for UFOs maybe a bad example but you know we can't just spread
 complete obvious like lies like we're walking amongst aliens I saw five today
 and just scare everyone when there's no proof of that but there's something that
 there's a reasonable side to the story sure there's a reasonable two sides to the
 story who gets to there's always judge Jerry executioner it's been more towards
 leaning towards the left right I think it's my opinion to seeing it sure and I
 fall more in the middle with my politics right I but I fall hard towards free
 speech and a lot of other things in that vein you know yeah so it's
 interesting I do think from a marketing standpoints can be interesting I think
 things like crypto and CBD which is relative for us talk a few companies in
 that space may have opportunities on the platform as it opens up maybe yeah
 that they otherwise wouldn't have yeah so we'll see you tweet I was on Twitter
 more actively when I was in college I still have it yeah yeah check it for
 music I scroll through it news and it's news and I have followed some like
 comedy accounts and the target yeah it's one it's it's one of the smart
 plan like I really you gotta have to do Twitter well yeah and not just which
 is what I do primarily now which is just get content from right right I'm a
 taker not a giver on Twitter right now trying to get better at that but if
 you're actively engaged in it it's an intelligent platform yes because to
 really breakthrough you've got to have a witness to you gotta have an edge to
 you gotta have an insight to you yep that I appreciate about it yeah Twitter was
 the one platform none of my family was on in college so it's where I felt
 most comfortable yeah so we'll see it's a big deal in the news we'll see what
 on I'm excited that he could maybe develop the platform evolve it a bit
 totally bring they've been trying to evolve but always feels clunky and I don't
 know if it's because it's clunky or because there's too much other things
 I think they're trying to become like everything else and and their strength is in
 the fact that they're so different yeah nothing to learn into the difference
 but make it more dynamic yeah yeah you know whatever that looks like sure it's
 more to the me needs to figure that out but instead of like the me two
 stuff like you're not gonna be tiktok right right you know you're not gonna be
 you know right you too you know just because clubhouse comes up with
 audio you're gonna do rooms and like okay sort of makes sense I don't mind the
 group tweeting back and forth yeah that makes sense but we'll see where it goes
 I do think it's in the right person's hands in theory sure I agree because I
 do think Elon has the ability to transform it and he certainly has the money
 funds that's for sure my god most importantly interesting data fact just
 came out Facebook 50% of time on the platform is now video officially now
 half the time all of time spent on Facebook is 50% makes sense 20% of all
 time spent on Instagram is Reels huh and growing quickly so 20% of time on
 Instagram is spent on Reels and 50% of overall time on meta slash Facebook
 interesting that name's dying hard 50% so I often joke not even joke but I say
 Riley content is king and video rules more proof of it here yeah so get your
 video content strategy in order if it's not give us a call
 Radcast news so Nate Kennedy the king of funnels doctor marketing was on this
 Tuesday Nate's a really good guy I really enjoyed getting to know him he's
 actually helping me with some coaching things he's just a wizz cool yeah and Nate
 was great really down to earth guy probably one of the most level guests I've
 had like all our guests are great I don't even had surprisingly even with
 celebrities have it feel like we've had like egos right or distance non ego guy
 you'd ever meet that's so cool and just like guys guy really cool and next week
 for all you flip or flop lovers it's time Tarek El Musa so Tarek's come on it's
 exciting yeah I'm excited for it he's got some good guests yeah yes Tarek is
 doing flipping 101 now he did flipper flop that shows finally I guess
 landed yeah he did 11 years yeah saying it like I was waiting for it to be over
 but yeah like oh Tarek can we get rid of this one we get the justice yeah um but
 he Tarek was great really great insights really lit I've been saying this a lot I get
 only certain frame statements that I say but he really let his hair down and he said
 that about another guest or myself uh but uh he did like really got down to
 earth and just telling it like it is yeah I'm gonna be greedy of it and just
 journey and how he got it and how he busted his ass and how cool how's the lows and now he's got
 like 156 houses going at once wow I'm like oh my god I started sweating like in the
 room like I'm like I'm like dude I am not a home project person that's why I live in an
 apartment I'm like have someone else do I mean he's got a team multiple teams but it's like
 still a lot of management so Torek is awesome check that out next Tuesday on all your favorite
 platforms or wherever you're listening to this right now um you know I did want I don't have
 my hat on today I've got a client meeting I felt like I better not wear a hat today so but I do
 have our great partners hats and the new hats are coming in today oh my god we gotta
 branded bills branded bills dot com official merchandise sponsor of the radcast and I've got some
 good news they just launched a new streetwear collection I was looking through it last night
 these are cool shirts yeah it was like sort of a retro feel sort of a Miami-ish
 feel like bright colors but cool designs for this time of year yep so um new streetwear collection
 and then another thing they've got an elite collection that this more premium hats that have come
 out and shirts with the American flag on them and in kind of unique designs this isn't just the
 standard American flag they do some different color variations and stuff like that so check both
 of those out the new streetwear collection and the elite collection with the American flag
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 don't even have to enter in the code just start shopping away again you have no excuse load that
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 tag us on it we have so much trending metaverse news we only have a couple social holidays that
 were really too too good to pass up truly truly tomorrow April 29th or excuse me today yeah
 April 29th already there already there is national hairball awareness day I'm very aware of
 hairballs yeah cat owner that I am yes the marvelous mister Marshall yes on Instagram on Instagram
 go follow the marvelous mr. Marshall he uh to honor to the day he threw up on my yoga mat this week
 oh my god it's great national hairball awareness day you're you're aware of it I am very aware of it
 and his national strips campy day so get get a hairball and go eat some
 yeah okay um not in that order not in that order
 I'll give him the shrimp scampy and actually tomorrow April 30th yeah this is one it had too
 much to stowage it for me national bugs bunny day I love bugs bunny that's where I learned how
 to be sarcastic especially the need to I can't do the voice I wanted to can you do the bugs bunny
 voice Nick yeah well what's up doc but that says it smells this is this is like going
 joke with my boys smells like up doc in here what's up dog yeah from the I learned that from the
 office yeah uh it's also national honesty day so no lying tomorrow Saturday what didn't we
 already celebrate national until the truth day was in that one that's honest you can't keep up
 we need we need every day to be something about not lying true yes maybe that'll be the
 the name of the day on twitter moving forward ah there you go national honesty platform
 free speech he's straightforward don't sure about it offend your friends so we've got several news
 articles here on the metaverse um several companies jumping into the foray first is a mention
 this is ironic to me anything that has the words metaverse and brick and mortar all in the same
 conflicting uh Facebook is launching or also known as meta that is opening its first physical
 retail store to sell metaverse related products it that's pretty meta all in itself right
 I'm gonna go to the physical store to buy my metaverse here I guess you got to buy it somewhere
 I mean that means the real world can never go away yes it's true well supposedly
 uh virtual and augmented reality devices extends its forage virtual world in the store which is
 opening at their campus and burling a burdling game California never been yeah never even seen that
 and I've talked about Facebook a lot on May 9th customers be able to purchase meta quests to
 virtual reality that's the headset um it's portal video calling device and ray band story smart
 glasses you look we need to do an article on those I think we talked about that at one time but I
 think the price come along you're gonna get you some ray band smart glasses Nick of course oh yeah
 on brand such a Pisces what's not to like ray band and smart um the 1500 square foot retail venue will
 also feed also feature areas for tech enthusiasts to try out the virtual gadgets and a wall-to-wall
 curved led screen sounds like yeah these images from the perspective of meta's wearable technology
 you can see what the people with goggles are seeing kind of
 they finally come up with their use for the curved tv
 yeah it only took 12 years this preceded everything but it's fine now it has a purpose for the
 perspective of metaverse it was ahead of its time yeah it was just ahead of its time yeah maybe
 that'll be our our phone screens moving forward instead of uh that way uh you don't have to put
 goggles on there you go like little um like the x-men what's his name with the goggles oh yeah
 cyclops yes is that yeah i think that's right the lasers hopefully so car makers Nissan and Toyota
 launch operations in the metaverse these companies decided to venture into the metaverse according
 to report by japanese newspaper published in april Nissan launched a virtual showroom and
 Toyota has created virtual workspaces Nissan's virtual showroom will be used to host vehicle launches
 and other events while Toyota's workspaces would be used to conduct employee meetings so you get
 a virtual showroom i guess consumers can go to and then Toyota's version of the metaverse is for
 internal workspaces so facebook has the workspaces within the meta platform with which you put the
 goggles on i am familiar with that right that's where we may or may not if we can ever get to it
 the uh do an episode of the radcast in the uh workspaces stay tuned stay tuned stay tuned uh the uh
 interesting i'm still like okay i go to a virtual showroom yeah Nissan are these going to be
 cars that are like exact replicas but cartoony right and uh i don't get why am i going to a
 place to then see a thing that's not apple wings yeah well you're learning maybe they're bringing
 the education that you'd get in the dealership to life in a fun way sure i'm taking some leaps
 yeah yeah assuming that's probably what it is to what i would do right right if i was going to
 invest in this totally i've had Nissan's budget i probably would uh fair you know these big brands can
 can kind of dabble with this stuff right they have enough to play a brand that doesn't have
 you know 20 million to throw this kind of thing just to try it you learn from their mistakes yeah
 so it's not always a first movers advantage remember that we can learn watch and understand how
 consumer behavior changes so that when it becomes more affordable and more reachable for other
 brands it stabilizes yes you know the steps to take there you go there's your entire tip for the day
 standard charter becomes the latest corporate corporation to buy virtual land in the meta
 verse british multi-matte national banking and financial services company
 standard charter has become the latest
 corp to embrace the metaverse by purchasing a virtual plot of land in the sandbox
 that feels very british yeah the move was led by venture capital arm
 sc ventures with the goal of providing unique virtual experiences to clients
 so that essentially they own land in the sandbox which is one of the metaverses that you can go
 into and buy land from and they've bought land so that essentially they open up a retail slash
 metaverse store store slash yeah place to go learn about all of their banking stuff
 that makes banking sound more fun i mean i always think of banking as it just
 stuffy place or see the ROI on all this right
 it's better get some PR buzz is all i'm going to say yeah absolutely better get it going
 we we talked about this before so interesting we'll see how that plays out Nike
 this is crazy this this this shows you how real it is or it shows you how rich the people
 that are in it art i don't know which one it is real or is it just or is it both is it both
 it may be so there there's sneakers and metaverses are selling for eight grand you know we've
 talked about this multiple times are they bought the where the metaverse athletic wear company
 r t f k t also knows artifact a virtual sneaker designer and they over the weekend they did a
 drop with a collection of 20 NFT 20,000 NFT sneakers and they literally bought this sold from
 between 7,500 and nine grand their appearance can be changed with digital vials which are
 themselves going for a minimum of $2,500 i can't imagine spending that much on real shoes
 yeah so crazy more more power to you if if you want them go and be happy i don't want to
 yuck someone's yum exactly right so it's real money folks i mean it's like it is yeah but
 what's crazy is like that's not attainable for like kids you know like so like yeah my kids aren't
 getting any Nike virtual sneakers so they're obviously just collectibles at this point this is art
 digital art yeah still we're still kind of in that space yeah more in the practical every day
 buying things that your avatar wears right right you're gonna be wearing those out of the house
 no out of my house yeah out of my meta house those things will stay in the meta closet under
 a lock in the meta case yes with my meta bodyguard check with lots of guns there you go
 tasers yes no guns no guns in the metaverse just tasers that'll be the law taser i really know
 yeah second amendment in the metaverse the right to bear tasers there you go
 we'll see hey if i spent not eight grand on some shoes you know right don't be coming in my sandbox
 a metaverse collision star alias in the sandbox collaborate for the first time
 so these are star atlas excuse me type it one my show notes star atlas and the sandbox these are two
 usually competing metaverses but they are coming together in more complexity that i even
 care to jump into here's what i want to know about these things what's the volume of people
 involved in that's out there i don't totally believe it like i need like a data source like the
 google analytics for uh for these right not just an article that says this is what the
 analytics are zero zero zero zero one percent are we talking about three percent right three percent
 doesn't sound like much but that's no that's not insignificant at all uh and so where's all
 this going so we'll see we will star atlas and the sandbox are collaborating so they're working
 together which is a good sign we'll see how that plays out i'm gonna dollar it stay tuned
 i do like this logic tech has it has launched its first music award show in the metaverse this
 is cool on roblox i'm gonna get my kids to watch this and see it's uh the show will premiere on
 roblox sat at tomorrow this is April 3rd we give you lots of time to plan for this
 haha one p.m eastern 10 a.m pacific with three additional performances uh the pre show experience
 opens today so you can go on there i'm gonna get on roblox tonight check this out there you go
 the awards honor ground breaking creators shaping pop music through dance challenges memes and trends
 that have they have created and shared on social media especially on tiktok and youtube are the past
 year so we'll see that's fun let's see what it looks like see if i can find it in roblox i have every
 faith in you for logic tech the brand name and let's see if it actually pops up see if they did their
 search uh not like off brand Wendy's exactly um so we'll see roblox we're gonna test out your
 search function out of tonight um one other article as we close out a tight 30 minute episode
 look at us um kfc is prepping chicken bouquets alongside a new fingerlicking good fingerlicking
 good creative you see this i did i love you some kfc just the time for mother's day just in time
 for mother's day and there was two articles on this there was that and then that for the messy
 fingers yeah yeah yeah fingerlicking good encouraging its patrons to set table manners to one side
 when making the most of it's fried chicken amen yeah i like this and i like this when uh
 when cheetos did it with all the yes oh i can't that's like makes me physically uncomfortable to think
 about i hate the cheesy uh oh but yes same same idea it's great marketing
 yes the uh they're trying to really get ahead the chicken sandwich wars especially kfc
 what do you what what okay here's a little brand game i'm gonna do this for both you and nick
 uh everyone at home i want you to be visualized and this is a visualizing task what's the first
 thing that comes to mind when you say it when i say kfc but like what's just Kentucky fried chicken
 big bucket of chicken big old bucket yeah kernel sanders all right i was saying if you were
 going to say the chicken kernel sanders or you know something extra crispy or something it's not
 the message that i can convince original recipe or extra or original rest crispy extra crispy extra
 crispy original recipe or extra crispy original oh okay interesting um extra crispy for me
 and i don't know hey no project it's bad fun you need those carbs i want all the carbs that's
 right that's right um we had a tight 30-minute segment today uh lots to do yeah lots to take
 on final words how's the show going it's going great yeah our second weekend starts uh started
 last night actually yeah so if you're in the greenville area they need to go to the warehouse
 theater um dot org and buy tickets to the wolves the wolves the wolves the multi-talented Christina
 Gassy and go check out the marvelous mr marshal marshal yes please watch out as little reels
 yeah go check it out hey you know where to find us the radcast dot com go support branded bills
 click on our sponsors radcast 20 save 20 percent you know where to find me i'm at Ryan offer them
 all the platforms actually doing alive today and every week doing ask me anything so get on
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 you believe in free speech folks yep so uh yeah check it out on instagram i'm at Ryan
 offered we'll see you next time Ryan offered Christina Gassy on the radcast to listen to full
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