Weekly Marketing and Advertising News: Facebook To Pay Creators $1 Billion; Jeff Bezos Spaceflight; Marketing budgets plummeted to 6.4%

 I'm gonna give a little props to the female energy drink of the year that I actually like. It's called Alonnie
 New, which is Alonnie nutrition. Maybe you need a male influencer. I don't know. They're they're more sweet and
 Obviously, it's it's a feminine product because that monster or bang, you know, give me energy in the morning and
 Pleasure at night. I don't know. Who doesn't have a good meltdown sometime?
 When when the entire world is watching you 24-7, I would have one way sooner than she did
 It's almost as if it works. I think it's working when we spend more money on the right channels and we choose the right partners
 Holy cow. This is marketing strategy, which is work. Yes
 You're listening to the radcast if it's radical we cover it
 Here's your host Ryan Alford
 Hey guys, what's up? Welcome to the latest edition of the radcast
 It's Friday, July 16th. It's our marketing and advertising news and everything
 Cool that's happening in the world. I'm Ryan Alford and I'm Josh Hill and we're happy to be with you here
 Whether physically whether if you're watching our video it feels physical a little bit
 But if you're listening wherever you are wherever you are whenever you are in 2027
 We wish you a happy whatever day it is. Yeah, you'd ever know what day it is never know
 That always blows my mind when I start talking about that
 I don't know why I might be the only one that like thinks about like how far the future could someone be listening to this
 Clayton if you're listening to this and you're now you know in Harvard or wherever you're gonna go to school
 I told you so
 I want to say happy happy Wednesday to everyone listening on Wednesdays
 Hey, you know, I'm gonna give a specific shout out for those people. Yes. Happy Wednesday to you. So
 Josh
 What's happening here in the middle of July? Where is the world gone and the month of July? I don't know. Oh, man everywhere
 You you had a good week. Yeah, it's been great. It's been a fantastic shark week. Yes, shark week swimming away from any shark
 I can see. Oh my god. It is shark week again. We don't know where you are whenever you are, but it is shark week for us
 This week and been watching this they have put it on the
 Discovery Channel. Obviously, I think it's where it originated. I believe in Sharknado
 The easiest movie of all time, but that and like the National Geographic like it's like back and forth
 There's like two channels that are all sharks all the time and it's scared the shit out of me
 There was an eight foot great white wide eight foot wide 20 feet long and they're just hey here
 Here we have a great white. You know, I believe he's about eight feet wide and 20 feet long
 That's a fucking bus. Yeah
 No, thanks. He can eat both of us and not even probably realize he did it right. We just being appetizer. Oh, yeah, like some sardines
 Human sardines make me some fish food
 But yeah, like I don't know. I'm going to Mexico in a week. Yes. Hallelujah. Hallelujah. Yes. Amen. Thank you for that
 But and I don't know if we get in the ocean
 I got like calm down from my shark with shark week fierce. It's like
 What's lurking below? I'm in two feet of water going. Oh good good that eight foot
 I'm doing the math. It's really why he can beat it right here and like eat my leg
 Your Google history searches are like Ken Sharks fly
 They can fly that's the thing. They're showing them. They're new. These like sea lions or whatever
 They're like go to the way we're going right here where they like to feast on the sea lions and they fly out of the water
 They're like flying great white man. Maybe need to move a little bit further inland
 I think uh, can they can they crawl down like they watch are they are they truly land sharks now
 It looks like 70 years old. Did you know that they live that long? That's too long 70 years. They live as long as we do
 Like they got scars and all this stuff. I'm like
 I don't know
 Send their kids off the college or empty nesters there. Yeah, I'm like I'm doing the research of like which sharks like to bite
 Yeah, like it's like I know great white stool. I crush you, but like
 They had this thing like a meko shark. Oh meko sharks were kind of you know, they're a little ugly
 But they wouldn't mess with you like no
 several people
 So shark week is definitely on at the all for residents. Get your land sharks. Get your uh
 I'll have the narrow gants it featured in uh jaws. That's the best shark week uh way to go. Yes
 I am gonna venture to one thing we we don't do ads. We don't sell ads on this we could sell ads
 We don't sell ads, but I'm gonna give a little props to the female
 Energy drink of the year that I actually like is called alani new which is alani nutrition
 I'm drinking a breeze barrier right now
 So this is free promotion for you alani. Maybe you need a male influencer. I don't know
 But because it's all women on your profile. I look through Instagram. It's all women all day. I'll shiny happy
 Yeah, attractive influencer women. I'd dare say right, but uh, it's quite tasty Josh. Yeah, if you can
 The marketing's telling me if I if I start drinking that I can
 Pose on a beach and smile really happily. They're they're more sweet and obviously it's it's a
 feminine product because not monster or bang bang
 You know the the the masculine topics, but uh, it's very sweet some people might find it too sweet
 But it strikes me as potentially being good with some vodka
 No, that's why I like to hear that's where my brain went. I'm like
 You know, give me energy in the morning and pleasure at night
 I don't know
 More buzz, you know, alani new call us here at the red cat. It's like a day mollet. We're in
 Business in the morning party at night. Yeah, I think they're they take over the uh watch in the video version. You'll see the
 the canned shape of
 What is it red bull the original the original energy drink and uh, it gives you wings and it tastes good
 This is still alive. So anyway, if you're out there alani new people
 We're gonna put we're gonna tag you in this highlight clip here alani new. It's the energy drink for me
 It's maybe I'm just tired of everything else and a little sweeter. Anyway, a lot of sports this week
 Definitely hitting Google trends and everything we're gonna get to a couple of those topics
 But uh, the British open is going on Jordan speed had a great first round
 Uh, when we're recording this we haven't kicked off the second round just yet
 uh, but uh and Louis Ustazen who uh
 Almost won the u.s. Open is uh in first I believe or in in the uh the leaderboard there. So uh
 Lots going on there. Beautiful quarters. I was like watching some of the highlights and then the big sports week
 You got the British open going on or excuse me the open. I don't think they call it the British open anymore
 It's the open championship
 Uh, they start changing things. I don't know if that was political driven or you know, it's not just a British
 But one of those like oh do Canadians call it Canadian bacon?
 Yeah, exactly just bacon here. Yeah, the open the open championship and then the NBA finals the bucks and the sons are tied to two games of peace
 I must admit I'm not watching much of any of it. I do enjoy the highlights. I'll probably watch like game sticks or seven
 I grew up playing basketball, but I've kind of just
 Don't really watch much NBA anymore and you know the bucks and the sons are exactly. I don't know
 Mainstream teams for me. I don't know I hate to say it, but if it was like
 LA in New York, I might watch it more. I don't know I need to be that guy, but uh
 You know no LeBron who's
 I'm not necessarily even a little bar on fan, but seems to make it more interesting and they get a lot of good players
 But uh two games to two looks like it's a good series
 I'll probably start watching here game game five six seven looks like it's now it's time to watch
 So it's not means something you know right the seven game series is kind of like oh, okay
 I'll catch up like game five, you know
 Oh, yeah, when all the marvels start coming together. So lots in sports. They're treating all the Google trends. I was looking at this morning
 Josh showed it was like seven of the 10 topics were something related to
 The open championship or the NBA finals, but one thing in particular that I think is relevant
 To us. Yeah, it's free Britney. Yeah, free our queen
 Britney Spears fighting her conservatorship. I can't say that word. I think that's what it is like
 Concert is that's that's the right terminology. Yeah, her father's like had control over finances in her life
 You know, she might be a little crazy out of you know or a lot crazy
 But you know, she really that much more crazy than a lot of fucking crazy people
 Like the where she can't control her own money and life like
 Not a people every day win the lottery and they fucking blow it in a week
 You know, you really think her current situation's helping. Yeah, exactly
 So she can't actually she got I guess rights to hire her own lawyer like oh, okay
 Pick her own lawyer like is this really happening like think about how many
 Quasai
 Insane not so with it people even celebrities somebody like yeah, they really got it together
 I don't know what it is like her entire career. Everyone's to kind of treated her just
 Terribly yeah, and I mean all she was was like the first like true
 I don't know if I caught if it's social media, but it was like when Facebook
 Like was yeah first starting out like two thousand two three four like the heyday of the start of Facebook
 Kind of the viralness of like her music videos and things like that. Yeah, that's like coincided the emergence of like
 I know she's like huge on like YouTube my space and Facebook when those are like first getting big and yeah, so it's like
 I don't know huge pop star mixed with the internet star. I don't know where the hate came from
 And I it seems to have gone full circle because now everybody's rooting for I think yeah
 Yeah, everyone figured out they're being terrible in there. Yeah, we're free her. We're free her from our ridicule and from her father's
 Feast him. We did this. We're sorry
 Yeah, so we'll see where that goes. So a free Britney
 Because by the hell she trapped anyway. I don't know. I don't get it
 Again, I think she had a meltdown a couple meltdowns
 But hey, who doesn't have a good meltdown sometime when when the entire world is watching you 24-7
 I would have one way sooner than she did
 True, this is true
 Another new thing. I thought this was interesting found some good articles this week on hype beast
 They're known mainly or started out being known. They got a huge falling on Instagram. I do follow them
 They they talk about
 Trending fashion and stuff, but I think it started with in issues. Yeah, but they did have an interesting brand ranking
 metric
 Related in marketing advertising we're into brands. Yeah, we like brands. I've heard of brands
 We like rankings. Yeah, so I'm gonna go through this Josh
 Let's get some reactions here thoughts. We're just gonna call out the top
 10
 Via the brand ranking and I'll start at number 10 the supreme is number 10. We all have supreme. Yeah cool
 niche
 I don't even know what other adjectives I would use just I don't know. I mean obviously
 Started with skateboarding right? Yeah, but like kind of just turn it into like they'll partner with anyone
 Yeah, which is cool like hey, there's a there's a certain brand on here that I did see they partner with it makes handbags
 But right to that
 Patik Philippi is number nine. I have no idea if I said that right. I'm gonna watch guy
 But I can't pretend to know I don't have a patik Philippi not my style
 But it is number nine
 They mean anything to you
 A little bit actually really like some of their like old watch this there. Okay, the old I think I'm into the old stuff
 Those are really cool. Yeah
 Expensive. Yeah, quite expensive. I don't have them
 Number this was the surprise of the whole list for me Josh number eight. It's moved up four spots here in the ranking gap
 Gaps when we brought up a couple weeks ago. Yeah, because they
 Really leaned into their marketing and got really strategic with their partnerships and their up their ad budget as well and
 They also had had that collab with Kanye
 Which of course is Kanye so he's gonna might as touch everything so yes
 I mean you can see spend more money on advertising get those partnerships
 It's
 It's almost as if it works
 I think it's working when we spend more money on the bright channels and we choose the right partners
 Holy cow this marketing strategy question. Yes
 What's the strategy we have one?
 Oh, yeah, that was not a surprise, but not a surprise
 Number seven it might be my favorite name on the list Sakai
 I'm saying that right. I hope so because that was the one I didn't know thank. I'm just gonna admit
 And if you didn't know and I didn't know it we kind of cover two genres here like right
 We have some overlap, but definitely other ends, but like if we don't know it then maybe we need to go
 I used to be a long-term subscriber to gq
 Don't know that name. Yeah, it's a guy. I don't know. I maybe think of like Cobra Kai
 Sakai is it like a
 You know cool crotty brand or is it something way like juice here than that and we're just butchering it
 People are gonna listen to god. They don't know what that is. Oh my god. I'm never listening to rad. Yes again
 And number six. Would you like to pronounce this one for us number six Josh?
 I think it's like a new brand called Lewis Vittuan
 Win
 Louis Vittuan
 You know someone says it that way something new or something. Yeah
 Louis Vittuan is coming in at number six. That that one's on a surprise. Yeah, they've
 Been steady up there steady brand now. He's still like the cash a yeah, we all in Louis
 They've finally broken past just being bags. Yeah, I got into some of the streetwear style, but yep
 And so number five another one I know and then I like he's some Yeezies. Oh, yeah. Does the dentist make Yeezies? They own it now
 Yeah, yeah, yeah, yeah, yeah, yeah, yeah, check with the producer. Yeah producer Daniel check
 I feel like I knew that but didn't know that I was like yes Yeezies
 Did they start it or did they it was a sub-brand or did they buy Nike yet first at least
 Okay, yeah, like how could this was a how can we start selling our shoes and steady for $40 for $400 yeah
 Very good
 The exact same materials just a little bit more fashionable in our own minds
 What if we put more money and we'll make a scarcity because we'll make fewer of them
 Whoa, we'll make fewer we'll sell more we'll make more money
 Yes, perfect
 It's called capitalism
 Off-white
 Number four
 What's off-white known for uh probably their biggest thing was their Nike collab okay, so they they're kind of you can recognize them usually by like
 Recently been doing things where it's like stamped like big all caps letters and so they're like label things
 So like you're the Nike ones it literally had like upper and then stamped laces and then like lower stuff like that so it's like
 Mm-hmm. They're labeling the parts of your clothes nice okay, but they had a belt that was like super popular for like a couple years
 But look ridiculous number three and I still have a pair of these
 The walkarounds or walkers or whatever they're called thorns thorns
 I remember growing up and I was skateboard guy for a little while long like three or four years probably like 10 and 11 to
 15 14 I don't know that started playing basketball does like a good being a skateboarder, but
 Tony Hawk and like I think you might have been original
 fans guy or one of them, you know, but you like fans. Oh, yeah
 I remember in high school and then kind of since then it was like anytime you watched your like live concert or went to a show like
 9 out of 10 of the like players on the stage were wearing vans so everyone's that's so cool
 They were probably at least in my memory one of the early
 not just
 influencers, but
 influencers and
 street marketing and
 All that big ball of wax like pre-ex games all that stuff like vans is like the original like marketing. I don't know
 Save on like I don't know like they just they just do their thing very well. Yeah, do the thing. It's like they're
 They stand their land. They like work with people who they think are cool like musicians. Yeah skaters like
 Like cyclists stuff like that like they're just cool. Yeah, they're cool and it all seems to radiate around that brand
 Which is very smart number two
 Adidas also known as Adidas
 They're crushing it. Yeah, they are they've been really taken over the last years
 I love me some Adidas like soccer shoes like I got like two or three pairs of those
 Comfortable don't have them on today. I will wear them next week sometime for you
 Great closet staple. Yes, and they've I mean they've read golf. They're golf stuff's good
 They're street wears good
 They're shorts and just everyday wears good and then the brand is you know, they're being super smart with making four hundred
 Are Yeezies right? They're only two of the top ten they actually with their collective ranking of Yeezies
 Adidas. Yeah, they're effectively should be number one. I think
 And number one, it no surprise and our
 Top ten hype beast brands
 Nike
 I've got my nicky's on today. Yeah, your nicky's on
 Nike fill night also
 An Oregon duck, but the Nike brand still kicking it at number one. It does seem to just have that longevity between
 You know, I don't know for me. It started with Jordan
 You know air Jordan growing up and owning that and then I know Jordan's kind of built his sub segment
 And then you got tire woods and all that like in my
 mindset and now it's just a behemoth in so many other layers
 um
 I will say I think Adidas is more in my my my kind of periphery of what I choose but
 It's just there's no denying the power of Nike. Yeah, they're too big
 Too big to fail. Yeah, yeah, and they're smart too. They do it
 I mean, they have some of the off-season brands like we could literally do a news segment on just their marketing tactics every week
 Definitely
 It's like I'm going through like some of my
 Journalistic sources like every other time sometimes there's something about Nike and some activations
 I was so ingrained in history. Yeah, both there
 Yeah, and then you know, I don't know what's happened with some of their tech stuff
 I did have like the running ban at one time they were in that fitness tracker stuff
 I'm sure they probably still are but it's falling off the radar a little bit. They can suck. Yeah
 Technology you look cool like the brand was kind of cool like the running band
 But then like the app sucked and like I don't know. Maybe they've rebounded. Someone's gonna
 Didn't have some issues back. You haven't tried to knew whatever what it okay
 We haven't but it sucked when I tried it and they haven't they haven't getting back into the uh
 The realm for me so
 Cool, that is your high-piece top 10 brands. We're gonna do that periodically
 I think that was kind of fun. We'll see how much they change they stay the same every week
 We'll we'll see but it looks like there was some movement with gap coming in. Oh, yeah. Yeah, so not a surprise everything else
 um
 Yeah, this was interesting. It was gonna be one of the news topics, but I thought this was funny
 So apple if you mess around with the weather app
 It's ever you know bomb a 70 degrees and it might be fluctuating a degree or two
 Into a funny, you know
 Number that everyone laughs about right dual meaning whatever
 Meaning if there's lots of it has to be my my stepdad's favorite number, which is kind of weird in all of that itself
 Nice
 69 will not display in the apple weather app for some reason
 You know which was both funny and surprising. Yeah, liberal apple is but uh
 Reaction so I mean, I guess we'll experience some nice weather, but not whether that's nice
 Yeah
 Not that nice. Nice. They're missing out on a 69 in the weather app
 So give that a try if you're listening. Uh, I thought that was interesting
 I don't know that we're gonna hit in South Carolina here if we're gonna hit 69 and you were in the village a lot
 Can pee a few more months. Maybe uh, maybe October will hit 60 maybe I can like hack it and then just make my app only say
 Yeah, I like the refrigerator. Oh, yeah, could you do like because I have I guess it's doing outside though
 It's like some radar somewhere
 Man
 I'll find a way find a way find a way to see if it should say 69 if it skips over at 68
 So give the anyone out there that has it you report back if that is actually true. Yeah, but supposedly it's true
 We would know because we get tested here in South Carolina the mule of July right but uh anything with tiktok on your radar this week Josh
 Biggest one I've seen is right
 Just plenty of them, but
 There's the me explaining sound which is someone kind of explaining where it's kind of like
 Me explaining a topic and the person's just not understanding like a since people like talking to their cat
 And it's like the voice the sound with is like
 gibberish and they're like talking to my cat explaining that your buds are not a toy or like
 Like makes like I saw this song for like advertising me explaining to a client that like you can't like do this sort of tracking or like you can't um
 We can't make 50,000 billboards with two dollars like
 And there's like but we want it like in the other person's like mm-hmm just now listening
 Oh seem plenty of terrible ads honestly
 The yes that has been hitting my right there's been some uh there's even been a like an ad age
 article on it where it's like the entry to tiktok from marketers are
 been extremely awkward
 And a lot of you'll notice a lot of people are turning their comments off because they're just not prepared to
 Deal with the just plan the monium happening
 Because I think people really need to realize that tiktok is not an organized place
 You got to come and go in with a little chaos a little be loose with it. Have some fun
 Uh and then even Disney's putting out stuff. We're just a picture and it's just so lazy
 But it's one who I've seen do a great entry is
 um
 Top gear announcing their newest
 Special that's been super well received because they've already they already had a presence of people posting their clips from the show
 Yeah, tiktok has a massive car
 Like car enthusiast like audience. Um, so that's one where I applaud you of
 Like they did their research they know who's on their app and then they went in saying we don't
 They literally were like, I don't even know what tiktok is
 But they told us to do this. So hey guys. We're announcing our show on tiktok
 It's it's very funny and they're they're they're always funny. I like it. I like it
 The uh the one thing that's hit my radar
 It's not new. It's probably a month old and maybe it's just because I listen like country music and stuff
 But like the fancy like dance. Oh, yeah, that's like a month old
 I know it's not new and we're doing trending topics here
 But Walker hey is the country artist is that he's doing those hit your radar?
 I got a few of them. Okay, it's like Applebees and all that stuff and Applebees got a free brand kick from that
 I've heard you know next picture like a date like Applebees
 I literally heard from the song
 But uh, I guess since now I I looked at a couple of those videos now. I'm getting like everybody that's doing the dance that
 Walker Hayes and his daughter did
 To the song
 But uh, it's kind of catchy. They're playing a lot on uh
 Uh
 Serious XM my uh highway. That's the channel that I was thinking of the highway's putting it like
 fancy like it's kind of catchy
 So uh, that's hitting my radar a month later on tick tock. Maybe that's just my uh
 My my feed right there's always like a month behind the trends, you know
 Uh, cool. We'll move right to the news topics
 red cast news
 Is committing one billion that's a bee billion with a bee to pay creators
 About time I guess yeah, and that's like well, there's getting to be so much competition. Oh yeah, and
 Look
 It makes sense right like it's kind of like the creators and their content is like stations on a TV program, right? Yes
 You come to see the content the entertaining content. Yeah. Yeah, you carry your aunt Susie's doing and all that
 But I mean how many times can you see her bacon apple pie or you know, tell Uncle Howard like you know
 Hey, you need to be doing this you know, whatever that that's only so interesting
 We need the content from the creators, right? Yeah, for sure
 I think like they've always been really trying to like compete with YouTube and
 Um, been a little behind because YouTube's been monetizing videos for a long time. You can make a lot of money
 Yeah, getting some views and even TikTok's got a creative fund
 Um, not
 Not as robust. They're kind of like a lot of kinks there. Yeah, but I think Facebook
 I think it's the right move, but I think they should have done it about five years ago or 10 years ago
 They might be a little late. I don't know and you know when they say Facebook
 I'm sure that overlaps with with Instagram and so that that's probably a more
 likely avenue for them maybe to get some traction with this
 But interesting how that payment works out is it like like you said is it going to be the monetization
 Rout of YouTube right based on you know number of views or is it which makes sense?
 Or is it going to be a more sponsored type thing out of I don't know you tough to know yeah
 You're thinking about pushing the Facebook and Instagram. Maybe you should start doing it
 They did say you know Zuckerberg Zuckerberg
 Came out and said you know trying to help their creators have a living wage from just content on the on the platform
 Right. Hey, so I've picked what content all day. Yeah, I have a living wage of $12 an hour or whatever. I don't know
 Think mark mark knows it's helping fill his park pockets. Yeah, might as well. Yeah
 One billion dollars. What a generous guy work at work at Facebook.com. Yeah, 1% of their annual
 revenue
 The snack for him. Yeah, exactly. He spent that on his yacht last week. Yeah, I don't even know if yes
 Yeah, I'm sure he does
 But uh number two on our list
 This was all over the place and we do have a client that actually was involved with this because their fabric was used
 In Branson it the the millionaire race to space. I'm just gonna call it that. Yeah, the billionaire race to space
 You had Branson with version the version launch that happened
 You know, did you watch anything to catch any of that? Yeah, I watched his uh his little speech and his little float around
 Yeah, good. I mean crazy looking for playing too. I know it's like
 Yeah, none of this is approachable yet. It's like $200,000 for like and whether you had the money or not
 It would not be that interesting going to space like yeah, how niche is this? It's like
 These guys are all worried about getting there first, you know
 Bezos is going next year next week or is it a week away with his the name of it?
 Something rocket ship. We're gonna call it the Blue Amazon
 His Amazon spaceship and then it's something something shepherd is that like specific ship. I remember um
 It's called prime one
 God did you see the news clip of like the news broadcasters were like showing a clip of it
 And the guy one of the like broadcasters saw it for the first time and just couldn't stop laughing
 Cuz it has a very uh
 Unique shapes
 Who has the biggest rocket ship
 God, I also love that like they're also Jeff was like oh he Richard didn't actually go to space
 Yeah, he didn't go far enough another arguing about where space is and just
 Your ship is not as big as mine your ship is not gone as deep into space as mine
 Oh god. Oh my gosh. This is
 Well, yeah, thank you. What's the weather again?
 Uh, I don't know like it's just entertaining that these guys are like, you know
 Jamming each other who goes to space and like I'm sure there's a lot of space freaks out there
 They're like, oh my god. I would want to go to space all that
 I mean
 If it became commercialized and totally safe what I do it for like, you know a few thousand dollars maybe yeah
 Maybe but I'm really that interested in it. Yeah, because I thought I started thinking about it
 I'm like man, there's just so many other things I'd rather do
 Yeah, like you like I don't know like even if it's like for a couple grand I could do that but like
 I don't know. I'd rather have a better drum set than
 Yeah, yeah
 I can keep having the little uh the billionaire race to space to be continued
 They can go but you know what? This is gonna sound. I'm gonna say it because what came to my mind
 You know, I feel like one of these is not gonna end well. Yeah, I'm seeing like challenger like it like 1984
 I'm like seven years old. I remember being in elementary school and the challenger shift
 You know, this is when like space was cool and the astronauts and all that stuff
 And I say this not jokingly, but just I just feel like
 We're gonna like one of these guys is gonna blow themselves up. Yeah, can we I don't I really don't mean it jokingly
 But doesn't it kind of feel that way a little bit like all like all three of them have had so many rocket failures
 like so many crashes so many things and
 Third just all three of them are racing. So they're rushing everyone. Yeah, like
 It's just rush work is never good. I think you're gonna. I really hope I'm wrong in this
 Maybe they figured it out and that's taken so long
 But I feel like this is gonna like come to some kind of screeching hot with some kind of accident
 But we'll see the the billionaire race to space continues. Well to be continued next week. We'll let you know how things are still
 Yeah
 Lastly today and this kind of relates to what we talked about
 Did it last week of the week before kind of giving a little bit of guidance this kind of hit my radar
 And it's not surprising. I kind of felt it was coming
 marketing budget budgets are
 Slipping they've shrunk to 6.4 percent
 Average of total revenue marketing budgets across all brands nationwide. It is the lowest
 percentage average on record in the history
 Of gardener recording sets data
 And look fun. It doesn't surprise it totally doesn't surprise me and I think it's two things
 They they there were a lot of losses last year so I do understand it for some brands
 They don't have they're trying to make up for losses totally get it
 But I do think what you have going on here is a little bit of that things are good right now
 Yeah, people are cutting back. Oh, we could spend less
 It's the mistake people don't but take the fruit
 You know, this is when you need to double down and I'm not saying spend more
 But definitely don't spend less. Yeah, this is your chance to really go after brand metrics and things like that
 But it's definitely hitting my radar Josh. Yeah, like
 This is you're starting to get some traction. It's time to go for it. Yeah, um, I know some of the some of these like
 There's plenty there like there's some other factors like
 People are like oh, we can target better so we can uh spin less. Yeah, it's like
 You can grow your audience also. Yeah, exactly. It's a big eye roll there. Yeah, where it is still matters people
 And then there's plenty of uh
 major tech companies that are starting to pull back on their stuff because I mean they're reaching like
 They're like top like user ship numbers like Spotify
 um like
 What's the uber like lift but they're all the big tech companies that have never been profitable
 Spotify's never made a profit and it's 12 years
 It's like we'll say this and this is a surprise people like
 One of the more frequent questions I get from clients that we first start working with or that are looking to hire as they ask because
 You know how much what what should our marketing budget be?
 and
 You know
 6.4% of revenue
 Compared to what most people even come into us, which is the average now
 Most people that come to us the medium the medium size brands and companies we work with are not even spending close to
 6.4% right they're spending more like 3 or 4% right and
 That's the biggest question and I tell people all time it really depends on the industry and that is true
 But it's also like well
 Do you want to shrink? Do you want to stay the same or do you want to grow right and so and it's not always that easy
 But yeah spin three to four percent and let's see what happens over five years, right? You know it's been
 In the average range you'll stay the same and if you want to grow you got to spend more right and so
 It's investment people yeah, and and I think that's a real key distinction that if you want to grow
 You on in general there's certain industries that don't fall in this but you've got to spend seven to ten percent of revenue
 You want to grow
 It's hard because it's going to be a competitive industry. Yeah, and it's only if you offer Uber right now, but before there was lift you know
 But it's it's hard to because it's like such a delayed response to like you invest in some new equipment you hire someone like
 You might you start making more stuff right away, but marketing it takes time and takes frequency and
 but if you want to
 Be a long-term company long-term brand you have to do it short-termism
 Is the path
 To-do-mism
 And it's what we live in you know everybody wants it now. Yeah short-term leads to short-term. Sorry. Hey, there you go
 There you have how will you go on that one?
 profound girl the rad cast
 I think that's it Josh and extended news version today. Hey, we had a lot of talk about. Oh, yeah, luck going on a lot of fun stuff
 A lot of new call me
 But uh appreciate it Josh. Do you know where to find us?
 We're at the radcast.com all our contact can be searchable there all the highly clips all the videos all the audio
 Right there at the radcast.com. I'm at Ryan offer on all the channels
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 Find us there. We'll see you next time on the radcast to listen to full episodes or to contact us
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