Weekly Marketing and Advertising News: Influencer Marketing; Starbucks Oat-milk Shortage; Facebook Kid Friendly Social Media Platform

 You're listening to the latest Radcast news update.
 Here's Ryan and Riley.
 Guys, what's up?
 Welcome to the latest edition of the Radcast weekly marketing and
 advertising news.
 It's Friday, April 23rd, and we're coming to you live from the
 Radcast studio in the home of Radical, the baddest coolest,
 greatest digital ad agency on the planet here in Greenville,
 South Carolina.
 I'm joined by my co-host, Roddy Clark.
 What's up, Raleigh?
 Hey, I'll be honest, I'm tired.
 We had a really great week, but it was a long week in some ways.
 On Tuesday, we had a really long shoot.
 And it was, it was a really great shoot.
 And I think it's going to be a really cool product.
 I'm sure you're probably going to talk about it in some, you know,
 capacity, but so I'll, I'll let you handle that.
 But neither to say it's a very long day, it was a long day.
 Yeah.
 In the best way, but it's just, it's left me a little, a little tired,
 a little tired.
 Yes.
 A friend of mine, Marvin Yvette, he's got a new album coming out.
 And we did a little pit project for him doing all his artwork and
 producing, directing and everything else here at Radical,
 his music video for his upcoming release, Soul of a Pirate.
 So, uh, more to call that, I would say a cross between
 Jimmy Buffett, Kenny Chesney and through in, I don't know, somebody else, you know,
 but he's definitely got a country, a side to him.
 He's got a real deep voice, Kenny Chesney, Esk.
 It's raspy, raspy, and then he's got that playful, you know,
 tunes and songwriting, a little bit of Jimmy Buffett.
 So, uh, oh, his energy is awesome.
 His energy is just incredible.
 It's going to be, it's going to be cool.
 I'm excited.
 Yeah.
 Uh, he produced it in Nashville where he's actually pretty well known.
 He's written some songs and was on some groups there that did really
 well several years ago.
 And he's been writing a lot of songs and plays a good bit.
 We've become friends and we're, uh, lake buddies with our doc and we're
 actually on the doc shooting the music video for him.
 So, uh, I think it's going to be a great product.
 And I think, uh, for his market, it's going to be, you know,
 a nice little play for him and get some more notoriety.
 And, you know, he spread the word, but it's, uh, it was kind of a little bit
 of a detour for us in the week.
 You know, we went out there and shot everything, but it's been cool.
 It's, uh, it's fun to get those kind of projects here and there, you know,
 from the everyday stuff and helping friends out.
 But it's been a good week.
 You're radical.
 We've, we've been busy and the phone won't stop ringing.
 It's been good.
 Yeah.
 A lot of, uh, positive energy on new business fronts and lots of new business
 clients and opportunities and it's been great.
 We've, uh, added some new staff, that's a new teammates and things like that.
 So, uh, and still planning office furniture for the patio.
 I know.
 I'm still not going.
 Not, you know, not that you really care out there wherever you're listening,
 but we are, it's into some office patio furniture ideas.
 Yeah, honestly, or what can we make it some way, um, get a whole to ace and maybe
 do something.
 Yeah.
 It's hard.
 Anything negative about them?
 Have we?
 No, no, no.
 We said all positive things last week on the news about them.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 Yeah.
 No, but, um, no, it's been a good week.
 I'm, I'm excited to give you guys our news topics today, but I think before we
 and, you know, we talked about this little pre episode.
 But I think before we kind of get into the nitty-gritty of the topics today,
 I think it's kind of important to set up a little bit about the topics,
 a little bit about the ad data that we're kind of seeing happen, take place,
 obviously, through the year of COVID and what's happened, uh, to add platforms.
 Um, you know, I'll let you, I'll let you take the, take the, yeah, I mean, it's,
 you know, influencer marketing has really started to boom.
 Uh, you've seen the increase in that in budgets where it's now actually
 the largest share of digital ad budget.
 So in the total digital ad budget pie,
 and you've got search and display and social media ads,
 influencer and content content driven influencer marketing is actually right at 20%.
 And so super big, super huge portion of it.
 And, you know, another thing is from an overall standpoint,
 we've already are up 25% in overall ad spending this year.
 So you're seeing, you know, like there was when COVID hit the ad budget,
 just tanked last March, last April.
 And you've seen not only a full turnaround,
 but the data shows that we are at the highest point of any March in the history
 they've been measuring it.
 So not only is it turned around from COVID,
 but it's turned around for all spinning and some of that's like pin up savings.
 You could say, you know, they've had the budget, you know, like certainly revenues
 have gone down some last year in certain industries.
 So maybe they had the dollars saved up.
 So that's why you see the overspin now.
 But I think it's more a product of the economy really roaring back.
 And I think you're seeing the ad budgets come along with it.
 But a lot of the topics that we have for the news today are in that influencer space.
 And I think you're going to start to see what happened was in the COVID era,
 all the brands were nervous to talk about heavy selling.
 And so they wanted to use, you know,
 influencer marketing is really more of a top of funnel tactic,
 meaning it's more of a brand play.
 It's not an immediate all.
 I mean, sometimes yeah, they can have a promotion code.
 They can have things that can drive immediate sales.
 But a lot of times that that content marketing and influencer marketing
 is really more an awareness, top of funnel tactic.
 And with COVID going on and no one wanting to go,
 bye, bye, bye, bye, right now, now, now,
 and you saw more spinning towards that.
 But I think you're going to see that carry forward because of just the authenticity factor
 of having these brand ambassadors and things like that.
 I think it's just becoming more, uh,
 pointier and more relevant, especially with ads, you know,
 dollars and cookies going away, different things like that.
 You're just going to see brands expanding, I think upon those influencers.
 And you know, at the end of the day, it's this stuff has been going on forever.
 Like it was called word of mouth back in the day, you know,
 and the, the men and women with the biggest mouths always spread the word more.
 And there were always kind of influencers, so to speak.
 There just wasn't the channels of social media with which the megaphone could be turned on.
 And so the more things remain the same, the more things, you know,
 they say more things change, more things remain the same.
 It's not so much a new phenomenon of word of mouth.
 It's more just the channels and varieties of ways that these things can be amplified.
 And you're going to see a continued evolution.
 I think for how influencers do this organically, you know,
 we talked about some of that stuff, you know, a couple of weeks go with product placement
 and these brands doing things that aren't heavy sales, like content and things like that.
 They can see that same evolution with influencers and subject matter experts and all this stuff.
 And so the data is now catching up with the trends, you know, it's the number one placement.
 You've got ads spending going up.
 You've got influencer marketing near the top of that for digital and, you know,
 as TV budgets come down and digital continues to dominate, you're going to see influencers
 thus even more.
 And some of us are probably, you know, oh, God, just another one.
 But, you know, we say that, but I tell you what I talk about, you know, my wife will sit there
 and watch these bloggers and everything.
 I mean, and I don't know if you're the same way.
 Like she never, she never gets old to her.
 Like, you know, she'll just watch them and they're relatable.
 I mean, I've sat there and like watch the video and I'm like, you know, I get it.
 I see why you can relate to her and, you know, they're telling their whole life story
 and they're just spokes people.
 Yeah, well, I like it too because it, you know, you obviously is relatable and that's great.
 You know, you need that point of connection with the person.
 But I think it's also, you begin to trust what they talk.
 I mean, we, it goes back to the whole thing about trust.
 We talk about authenticity.
 But, you know, you begin to trust their opinions and trust the insight that they're giving you
 because obviously you've seen it work already with other things you've done,
 taken their advice from, you know, been influenced from them by whatever it has been.
 It has, you know, clearly seen some sort of result, positive result for you.
 So I just, I like the people.
 That I follow, you know, there are things about them that just make them feel very human
 even on social media and even though I'm probably never going to meet these people in my life.
 But I feel like I know them and I just, I appreciate just the transparency about their lives, you know.
 And it does create that friend level without it feeling like, do you know what I mean?
 It's, yeah, so, you know, I appreciate that.
 But this is why this is just going to keep going.
 It is. And I think, you know, if you're a small to medium business out there, you know,
 it's always like, well, you know, that makes sense.
 You're going to get this beauty blogger and she's got 100,000 followers and she's doing this.
 But she wants $5,000 post and I can't afford that or whatever.
 Micro influencers are very attainable for small to medium businesses and completely still untapped.
 You know, some of the, you know, smaller business startup D to C ecommerce brands are tapping into them.
 But every other industry is completely untapped.
 I mean, think about from lawyers to doctors to parapractors to plumbers to think, you know,
 and in some ways, this is done through reviews and through those types of things.
 I think these industries have gotten better about leveraging reviews on their website,
 and doing things like that. But I don't think they've taken it far enough.
 The opportunity is out there for finding these micro influencers that might have
 2,000, 3,000 followers, maybe even potentially even less.
 Someone has 1,500 followers and they're the right followers for your, what's your businesses?
 You're a, you know, hyper targeted within a certain geography.
 You could be paying this person 50 to $75 a post and that's like better advertising than you could be in the old yellow pages.
 Or even though some crappy trade show that you're in, you know, like a journal, you know, business journal.
 Not all business journals are crappy, but like something that's just so
 high funnel, you know, like, yeah, maybe someone will read this and maybe they'll think of you in three months.
 But like, you know, that opportunity is out there and there's tools to do that.
 Maybe we'll break down some of those tools on a new, on an episode.
 Maybe we'll do one about just a micro influencer episode.
 That's right. Yeah, we can, well, we'll put that on the works.
 We'll put that in the works.
 Cool. Well, here's Riley with all of this week's news.
 Here is the Radcast News.
 All right. So again, this is kind of hitting our influencer market.
 Just get to give you some examples of what's going on in the real world.
 Simmons mattresses is teaming up with Demelio Sisters and for not familiar with Demelio Sisters,
 they are like, I would consider them like the OG TikTok stars.
 Like, they are the, you know, original content creators on TikTok that just kind of exploded.
 And, you know, since then, they've seen huge, I mean, you've seen them on several, several campaigns.
 They were at the Jake Paul wrestling tournament that happened the other day.
 I was whatever, you know, whatever that was, but anyway, yeah, but,
 you know, that's going on and essentially this company is teaming up with them to promote
 the mattresses, you know, a lot of ginzeers and, you know, younger millennials are spending a lot of
 time just chilling on their bed, whether they're going through TikTok and they're on their bed,
 or they're working, when they're working from home, they are working primarily from their bed.
 Apparently, they did this study and, you know, all this information came back. Yada Yada.
 So, apparently, this mattress is like prime.
 Prime for being work on.
 Yeah, exactly. I'm like, what kind of work are we doing here?
 I'm saying, like, it's kind of a weird lens to take a mattress promotion, whatever.
 All right, I'm thinking some taglines.
 Yeah, exactly. So.
 Who are these Demelio Sisters?
 Yeah, exactly. No, that's funny.
 No, but it's, so that's just kind of going on, but this just shows the example and the
 leverage you can use for influencer marketing and tying it to your brand's message.
 So, that's like the point of this, right? Like, you can have your influencer marketing,
 and it's pointless, though, I think, and I think you would agree. It's pointless to have
 some random influencer that has nothing to do with anything that stands for your brand.
 Promote something about your brand. Like, it has to make sense. Like, they have to have a connection,
 right? Yes. And I will say, though, Simmons mattresses historically is not like,
 even though it's a mattress, I wouldn't consider it like a sexy brand. Yeah, I mean,
 you know, it's a mattress. Yeah, like there's, you know, purple, maybe not sexy, but funny.
 Like some of the newer D to C mattress brands, you know, and you know,
 temperedic, you know, you think of comfort or luxury or whatever. Simmons is like,
 I think of it as, you know, the, the, the infinity of mattresses, sort of luxury, maybe not quite
 uber luxury, but nice and above like, you know, whatever, just to give it now. That's my opinion.
 That's where they follow my brand like Ryan offers brand meter for Simmons
 mattresses somewhere above the middle, but not at the top as far as luxury goes and things like that.
 Still nice. I'm sure this somebody's going, but they have $7,000 mattress. They're definitely luxury.
 Well, whatever. Generally speaking, but the point is a brand like Simmons
 can reach out. They have kind of a, you know, ho home brand perspective, like it's a mattress,
 and hire influencers that make sense for what their product is at this given time in the pandemic
 and the research that you just outlayed and suddenly be relevant to a target audience.
 The power and the ability to do that is unheard of. It's just never been, is attainable.
 That's what these influencers do for brands is immediately get them top of mind
 with a demographic that Simmons would have no business even having a discussion with, you know.
 But when done through the lens of the domino sisters, oh, okay. You know, like people know it's
 an ad I'm sure, but like at least it has relevance. It's based on that insight that people are
 home spending more time on the bed working on the bed and immediately adds credibility to the brand.
 And so it's just powerful stuff. It's smart for the brands to be doing this and to be
 considering it, especially when they do it thoughtfully. You know, I have no idea what the metrics
 are of success from this, but I have a feeling it's putting them in a different brand position
 that they've been in the past. Our next topic is similar kind of lens. EOS, the evolution of
 smooth. I love, I love that name and I love that. So I'm actually a product of this, I will say,
 because I saw this original TikTok video. So this girl, this influencer kill joy on TikTok,
 she, which I think that's such a clever name for her name to be joy. It's kind of funny. But anyway,
 she's like literally killing joy. You know, I'll be honest with you. I only saw the video about
 shaving cream. I didn't really watch the rest of her stuff. So, but all that to say, all that to say,
 you know, I think this is a really cool thing. Essentially, the shaving cream,
 you know, she made wildly known about just how great it was for sensitive skin, you know,
 razor bumps, all that kind of jazz. And you know, how difficult it is, you know, for women to
 really get that really nice, you know, shave, whatever. Okay, all that's it. All that's it.
 We're gonna just not get on that whole thing. Okay, you know what I mean? All right. Well,
 let's just fact, this is a fact of life people. It is what it is. Or if you're a male swimmer,
 you know, you need to shave for whatever your gender purposes are, you know, there you go.
 This shaving cream, I will say, change the game for me as well. I saw this, went to Target,
 got the shaving cream and love it. Did you learn about it from TikTok? Okay, from her.
 Yes. And also now I'm just like, this is my go-to shaving, like I'm just like, this is my shaving
 cream. Like tell my girlfriends about it. This is the stuff. But essentially, this shows you another
 way that you can leverage a TikTok influencer because my understanding of this entire campaign
 is, you know, Killjoy was not an influencer who was approached from EOS. It like to them promote
 about the shaving cream. She was like, this is my shaving cream. I love it for these reasons.
 And there was was like, okay, we're gonna do a TikTok platform. That was my understanding of it.
 I think I've heard that too. Okay, okay. I've heard that before that. This is another thing.
 There'll be someone that has influence that talks about something unpaid and then it gets some
 attention and then brands grab on and go, all right, let's pour some gas on this and they pay
 them and they expand upon the content. And so, you know, it's perfect examples, especially with
 the e-com. Like stuff that's readily available can be purchased like on the instant. Like it makes
 a ton of sense. Like if you're a struggling brand, you need to change your brand awareness. Like
 Simmons, I'm not saying they were struggling. I don't know their brand metrics, but like
 has a reputation. You want to change it. Here's on the nodal level, e-com, direct-market,
 direct-to-consumer. And you can change the game in a second. Obviously it helps when you have
 innovative, great products. And there are already using them. But then, you know, jumping on board,
 no different than the cranberry guy, you know, surfboard. You know, like that was, I think unpaid
 at first, wasn't it? I think it wasn't paid. And then it became a trend and then they bought
 a truck and yeah, exactly. So, you know, you might, how many, I would like to know how many people
 try to make money from influencing versus how many do like what that percentage is, I don't know.
 We'll probably get that data in a couple years. Yeah, a couple years. Like only point zero zero
 what kind of like you'd be better, you'd have a better look becoming an NBA star. No, it's
 probably higher than that. Just like micro influencers, that's the thing. You get paid to have an
 opinion, people, you know, the post content, you know, there's just another reason. Have an opinion
 and stick to it. That's the thing. Like, be consistent in what you want to say, but have the
 understanding of why you're saying it, because someone's going to match with that. If that's your
 goal is to, you know, be this influencer that some brands going to be able to match with you,
 you know, you just got to stick to your mission. And the biggest thing for this, for like US,
 or any of these brands, no matter, and I'm, I talk people out of hiring an agency here,
 that's not good for a business, but just being honest, tell like it is.
 These are ideas that the, that the brand would never have come up with on the road. The way
 that Killjoy did these videos, the way she talked about it, the way she filmed it, the way
 all that is, that could not have even been concepted by the agents are the company or whoever.
 It's so organic. The organic nature of these things is
 unreplaceable. Now, it doesn't replace the need for other tactics. But as this tactic goes,
 it's just, it's going to supply you with a level of content that you couldn't even have done
 yourself. Not only the influence that they have, but the, just the organic nature of it,
 like just because I've watched a couple of these videos and she's quirky and like, just, you know,
 like, and it's like, you couldn't even scripted that, you know, like, and that's, and I think
 that's where brands succeed and where brands fail in influencer marketing when they get a
 hold of an influencer and they guide it too much. And you try to direct it. It, it loses the
 appeal and the brands that let the influencers own the content. And yes, it's got to stay within
 some a lot of standards, you know, like if, you know, if you're Disney, you know, you, you got to
 have some family standards and things like that. But, and I understand that, but let these influencers
 do what they would organically naturally do. And that's how you get the most bang for your buck.
 And I think that's the learning lesson. That, that's the same thing. And I think small businesses
 got hold of this or they got influencers, they might even tend to want to be even more overbearing
 because they're, you know, dollars probably smaller, you know, less budget. So I, all right,
 just make sure you mention, you know, that I do it this way. And you know, it's like, no,
 that's not how this works. They need to bring it up naturally within the conversation flow
 or doing what it is. It's obviously easy when it's a, or easier when it's a product like EOS
 shaving cream that has a direct use benefit versus a service or something else that might be a
 little more convoluted. But, you know, the real insight here is let the influencer build the
 content naturally. Absolutely. Absolutely. Shifting gears slightly. Starbucks, if you already,
 if you go to Starbucks on the regular and you get oatmeal in your coffee, you know where I'm
 going with this. That's all this topic on our board. And I'm like, I almost nixed it. But then I'm
 like, you know what, I want to have something to say about this for one I've never had oatmeal.
 Well, that's a shame for everyone that likes oatmeal. I'm not surprised there's a shortage because
 everyone's like, it's so wonderful. And I'm like, why don't you just get some heavy cream?
 Like, is it really that much better? Now, you're not, is it non-dairy? Is that why?
 It's non-dairy. So, but you gotta care about us, non-dairy people, okay?
 They're not dairy coffee drinkers in the world. And I did appreciate.
 Is it like one of the few things, isn't it like one of the few things it has that kind of
 creaminess to it or something? Yes. Yes. And that's why there's a shortage.
 Probably. Well, here's here. Did you create the shortage? Do you have all of the oatmeal secretly
 hidden in your condo here downtown Greenville? Yeah. Actually, my entire refrigerator is just
 stocked up. Oh, no. So here's the deal. Okay. I will. I have beef with Starbucks a little bit
 because they had not carried oatmeal for ever. I had never heard of Starbucks hearing oatmeal
 until, if you will remember this, the Super Bowl happened. And then I think it was March 6th or
 March 2nd. They announced, Oakley is coming to Starbucks. And I'll never forget that day.
 I was like, well, okay. Is that the chance to see you singing that I was like that?
 Yeah. Yeah. Yeah. Yeah. Yeah. Exactly. Exactly. Yeah. Yeah. So,
 I'm just going to give you a little bit of my story here. I'm a Duncan. I'm a Duncan coffee
 person. Yeah. Yeah. Yeah. Yeah. But Duncan has always carried oat milk, which was I never had
 an issue with Duncan because they've always had oat milk. Okay. So, you know, then start going
 to Starbucks a little bit more because, you know, my boyfriend prefers Starbucks over Duncan.
 Yeah. Right. See, that's kind of my opinion. But, you know, whatever. Oh, good. So,
 he can make sacrifices because then when they announced they were carrying oat milk, the obvious
 thing was, okay, we can make compromises with Starbucks. Well, now there's an oat milk shortage.
 And not only that, they are also out of their only syrup that I liked, which is the brown sugar
 syrup. So, this is a double cruncher for you. It's actually tragic. So, hence why I'm tired.
 No, I'm just kidding. So, how hard is it to manufacture it? Ope. This is my question. How
 would you not prepare? Like, you're telling me the biggest, the biggest, one of the biggest coffee
 retailers or whatever in the world, probably. Oh, the biggest. Yeah. Okay. Takes oat milk.
 And then does it think that their non-dairy customers are going to start requesting oat milk,
 like, religiously? Like, how did that not compute? I don't know. They didn't plan or, or maybe it was
 just, or is this a statement? We're just trying to build up demand for it. Like, their secret
 shortage is going to come back and then everybody's going to want it. I mean, I will kind of want
 something like right now. But see, everyone's like, it's just global shortage. Now, everyone's
 being so dramatic. Can you buy oat milk at the store or is it shortage in the store? Thank you,
 because this is my second point. I did ask with the Starbucks. They said, no, I was like, all right,
 bet. We went to Dunkin' Donuts and they had oat milk. I was like, don't tell me there's
 a global shortage issue. Yeah, it's a Starbucks issue. It's not a global shortage.
 They probably can't buy it. They probably have like a set price or something. They can't buy it
 at that price and they're not going to pay more for it. But no hate on the Starbucks right here,
 because I love them and they're so sweet. That doesn't have so much distribution and they don't
 want to, like, they have so many locations. It's like, they don't, if they can't have it at,
 like, some percentage of locations, they don't want to have it at all. Forgive my ignorance. But
 how did you not anticipate that? I don't know. It sounds like a campaign opportunity for
 Dunkin' Donuts, if you asked me. Yeah, Dunkin'. Yeah, but what, I mean, other than my personal
 issues with it, did you have thoughts about this at all? You said you had a topic earlier.
 Well, I just, you know, I remember at least commercial from Super Bowl and how terrible the
 SEA it was, but I thought it probably was very memorable and it turns out it was from the
 neurology study that was done. But no, more just, I just wanted you to be able to talk about it
 because I know much you like oat milk. Dude, it was a sad day. It was a sad day. You wanted
 listening. Has any say at Starbucks? Get that oat milk back so that we do not break up a happy
 couple over where they get their coffee. Oh my gosh. No, that's definitely not the thing.
 No, it was just, it was so funny because then I just, you know, it gave me all the more reason to
 have a little bit of more beef with Starbucks because I originally set aside my beef, but now my
 beef is back on the table. There it is. My beef is just, I just don't like Starbucks call. I'm not
 huge coffee drinker anyway. Yeah. But to me, Dunkin's way better is when people are listening to it.
 Why? Why? Because I know how, I know how like die hard Starbucks people are. So if people are
 cursing, they're left and right right now. But I'm not a big coffee drinker. So that should be your
 first tell that like, you don't have to listen to me number one and number two.
 That's what's mine. I have like five a day. No, you just have better taste because I do think
 Dunkin don't it stays better. Yeah. And it's especially good. I will recommend just a nice
 Dunkin cappuccino with oat milk just just sets it apart, man. Anyway, what is it taste?
 What is the oat milk taste like other than creamy flavor? It does and not to be stupid here.
 But it tastes slightly like oatmeal like in the sense of it's a little I really like oatmeal.
 So I bet you I would really like oatmeal. Yeah, like is it kind of it just compliments the coffee
 too well. There's like this roast process to the coffee that the oat milk just kind of
 compliments. Yeah. Whatever that stuff is mixed with the roast of the coffee. I think I
 I could think I would probably get down with some of milk and a Dunkin Donuts. That sounds
 pretty good right now. Yeah. Now I'm going to probably go get one. Yeah. So that's kind of that
 topic. And so we'll just see what happens with that. Today is red cast brought to you by
 Odley and Starbucks. You can't get brown sugar syrup anymore either right now. Okay.
 That's a our last topic for today. This is very peculiar to me for a lot of reasons. One,
 I am not a parent. But if I was a parent, which is why your opinion is going to be interesting here,
 how would you feel? So Facebook's coming out with this new platform. It's like a kids Instagram.
 13 years and younger, I believe, as was the age range. But no, the interesting thing to note here
 is there's not going to be ads running to the users on this platform. Whatever the names
 called. I didn't see a name yet for it. But you know, whatever this platform is going to be called.
 Kidgram. Kidgram. Something. Probably something like that. Probably.
 Um, my thing is though, this is such an impressionable age that we're now just throwing this
 very high intensity social media life in their face, expecting them to do something with it.
 Or what is the point of this? Like, because when you look at young teenagers meant just from
 a mental health perspective on social media, it's not looking good. Like it's not, it's not great.
 And I'm just, my fear is like, you're going to now instill that to a much younger demographic that
 just doesn't have that social understanding. I'm trying to watch it. I think kids should be like 16,
 like the age element for social media. You know, like, I probably, yeah, like my kids have smart
 phones that they're allowed to use sort of a time mainly just for watching videos or games or
 whatever. Roblox or we don't let them stay on them all day or anything like that. Yeah,
 Roblox is like the choice by the stock if you're smart and who'd go up to $200 next three years.
 Anyway, uh, so I don't have a problem with a smartphone for gaming, entertainment,
 communication with us if we hit the right time. Uh, and so, but social media is just not a place for
 use. It's just the, the judgment, the, the overall atmosphere of just visually being judged by your
 peers, the comments and all that, you know, I don't know all of the measures around this platform
 just yet. No ads. Okay, big deal. That's called what Instagram was to begin with. But it still
 was a platform where I don't think kids should be deriving their self-worth and value from.
 But I don't know that they understand that separation. No, they don't. And so I just think
 I'm going to keep my, I don't know like I have an 11 year old son, two nine year olds in a four
 year old or five. Sorry, just turn five. Nash just turn five. All boys and I will keep them off
 social media and I make a living off of social media. I believe it has its place and it can be
 used for good and for sharing information and transparency. I believe in personal branding.
 But it's don't think that we have found the right balance of its use for kids under the age of 15,
 you know, because I just don't think I have no problem with communication. So texting
 if balanced and managed with their friends, communication with parents and friends. But the social
 media aspect is so visually driven on Instagram that it's going to just, I think, create a potential
 for a, it already is being used, you know, for cyber bullying, judgment, all those things. And I
 just, without, I can't speak because I didn't see every feature of this platform. And maybe
 is this gross or whatever the next steps is, we'll do a follow up on it.
 Because Facebook's apparently been pretty quiet about this. Yeah, I think it's been under the radar.
 But before I judge it in its totality, this platform alone, I want to know more about what the
 features are. Because I do think there are things that can come good out of social media. Like,
 you know, like it love it or hate it, Google classroom, which is not a social media platform,
 but groups and engagement that is positive and generates a positive outcome or a learning
 environment. Social media can be used properly for that. But purely in evaluation of
 self worth or image or those things are just so ripe for abuse. And you know, I just can't have it
 seen at, you know, call it 15 and under real positive outcomes of just the standard experience
 of an Instagram. So I wait and see on exactly what their platform is. But, you know, as a parent,
 I would, I hope that we can evolve to a place where the platforms are more
 engaging than just self image.
 Say it again. No, I'm just kidding. And I'm like, you know, say that. I mean, like, I'm all
 about innovation. I'm all about growth. I'm all about technology and using it. So I'm trying
 to stall any of that. I just think the kids are not mature or they have not developed enough
 internal coping devices to manage it. And it's a real shame what it can do in the wrong hands,
 you know, for our youth. So we'll see where it goes. Yeah, but that's it for today. Those are,
 those are our topics, little heavy in some ways, but in other ways. Yeah, big, big points,
 though, to take away influencer marketing. It's obtainable in your small, medium-sized business
 strategy. You don't just have to have the demilio sisters to make the strategy feel, you know,
 realistic or tangible. You're able to do this with the influencers in your community that, you know,
 are going to bring your brand, you know, in a new light or present in a new way and just create
 that really nice organic conversation that fits into with your brand. So yep, and ad spending is
 back. I think the economy is set for a really big rebound. I think all positive news for the
 economy and for everybody kind of getting back to some semblance of normal while creating even
 better normal. So we're looking forward to that and excited about all of the marketing and just
 overall economy growth. So more to come, you know where to find us. We're at theradcast.com,
 theradcast.com and at the.rad.cast on Instagram, you can Google us, you can YouTube us, you can IG TV us,
 anywhere, everywhere, audio, video, you know where to find us, always for Radikar. I'm Ryan
 offered. We'll see you next time. Yo, guys, what's up, Ryan offered here. Thanks so much for
 listening. We really appreciate it. Do us a favor. If you've been enjoying the radcast,
 you need to share the word with a friend or anyone else, we'd really appreciate it and go
 leave us a review at Apple or Spotify. Do us a solid, tell more people, leave us some reviews,
 and hey, here's the best news of all. If you want to work with me directly, if you want to get your
 business kicking ass and you want radical or myself involved, you can text me directly at 864,
 729-3680. Don't wait another minute. Let's get your business going. 864-729-3680. We'll see you next time.