Mike Sancho - Real Estate Investor, Marketer, CEO, and Professional Trader

 To when I was a child, I think the entrepreneur vein is just something I was born with.
 I was trying to invent products at that point and go to my mom and say,
 hey mom, can you help me get a patent?
 I just started to get into more and more businesses as a teenager.
 Not necessarily all of them legal businesses.
 I started selling a little weed as a kid.
 They take their business skills to a different kind of industry.
 But that ended up getting me in a little bit of trouble
 and I ended up getting kicked out of high school because of it.
 I'm that guy that got expelled from high school and got expelled from college.
 So I had a .71 my first semester at Climpsons.
 Is that even possible?
 I think you were majoring in parties and girls.
 majoring in boobs and, hey, boobs, boobs, boobs, boobs, boobs, and deer.
 You're listening to the radcast.
 If it's radical, we cover it.
 Here's your host, Ryan Alford.
 Hey guys, what's up?
 Welcome to the latest edition of the radcast.
 We're talking sales today.
 We're talking marketing.
 We're talking trading.
 We're talking like Santa.
 What's up brother?
 What's up man?
 Happy to be here.
 Hey man, excited to have you.
 Glad I, my people and your people were talking.
 Setting it up.
 CEO of Wealth Accelerators.
 Real estate investor.
 Bad ass mofo.
 That's me.
 No man, I'm glad to have you here.
 A side to have you in the studio too.
 We, uh, with COVID,
 freeing up a little bit,
 I'm just glad we're getting more people back in the studio.
 It's been like too many remotes.
 Right, right.
 Back to biz.
 Glad you're here.
 So what's been shaking man?
 You've been, uh, been riding the train?
 We've been riding the train hardcore man.
 We've been booming.
 Yeah, yeah, sounds like it.
 Been reading about all your success and, uh,
 automation and sales.
 I know we're going to get into it.
 Let's, let's talk your background though.
 Yes.
 Let's give everybody that's listening
 a little to the background.
 Then I know you're going to drop some knowledge
 and things like that.
 But let's, uh, let's talk about, uh, you know,
 the highs that lows.
 Yeah, definitely some lows.
 Hey man.
 You ain't losing.
 Sometimes you ain't learning.
 Yeah, yeah, right.
 So, um, okay, yeah, no.
 So I'll bring you all the way back.
 You know, to when I was a child,
 I think the, the entrepreneurial vein
 is just something I was born with.
 Um, you know, I'd be like eight years old
 watching the infomercials, you know,
 all those commercials.
 But wait, there's more.
 And, you know, there's selling the products on TV.
 And, uh, you know, I would,
 I was trying to invent products at that point
 and I would go to my mom and say,
 hey, mom, can you help me get a patent, right?
 So I was like, you know,
 trying to get patents with my mom's help
 at eight years old.
 Not many kids doing that.
 Um, so I had it early on, right?
 And, um, you know, from there,
 I just started to get into more
 and more businesses as a teenager.
 Um, not necessarily all of them
 legal businesses.
 I started selling a little weed as a kid.
 You know, it's a common theme,
 I guess, in entrepreneurs,
 uh, you know, a lot of people,
 they take their business skills
 to a different kind of industry.
 Um, but that ended up
 getting me in a little bit of trouble
 and, uh, I ended up getting kicked out
 of high school because of it.
 And, uh, you know,
 I found my way into college after that.
 And, uh, didn't learn my lesson the first time.
 I kept repeating it.
 So I got kicked out of college.
 So, uh, yeah, I'm that guy who got
 expelled from my school.
 You're on the tour entrepreneur.
 Yeah.
 No.
 I'm not.
 I was a college.
 And I, if, you know,
 every friend I knew was either
 smoking or selling it or who knows what.
 Hey, you had to make money somehow, you know,
 but I can relate to that entrepreneur, Jane.
 Yeah, yeah.
 So, uh, I'm that guy that, you know,
 got expelled from high school
 and got expelled from college.
 So, you know, as you can imagine,
 my family was wicked proud of me at that time.
 Hey, I had a 0.71.
 My first semester at Climpsons.
 Is that even possible?
 Yeah, uh, you know,
 I zero point zero minus.
 That's at F minus.
 So, uh, you know,
 my ass got yanked home first semester.
 It didn't go well.
 So I can relate to, uh,
 to making the family proud.
 I think you were majoring in parties and girls.
 Yeah, that was class.
 That was, I think that was the exact line I used on a podcast once.
 That was the majoring in boobs
 and hey, uh, boobs, boobs, boobs, boobs, and deer.
 Hey, you got to go pro and something, you know.
 I know, I think that was a pro.
 So, yeah.
 So, you finally learned your lesson.
 Yeah, yeah, I learned my lesson, uh,
 you know, when I got kicked out of college,
 I, uh, you know, I got arrested and,
 and they took me down to jailhouse and, uh,
 you know, I spent a few weeks in there and, uh,
 you know, I came pretty close to some more serious charges
 and actually doing some prison time.
 And, uh, you know, that's when I really made that decision in my life
 when I was in that jail cell, you know, all alone.
 And, you know, I just made that line in the same decision of,
 you know, I'm going to flip the script and,
 and people are going to be surprised.
 They're going to see, you know, what,
 what happens from here?
 Um, pretty much, uh,
 made a promise to myself that
 I'm going to just outwork everybody.
 And I'm going to go all in all the time.
 And I'm going to do whatever it takes to be successful.
 And I'm going to do it legally.
 And from there, you know, I got out and I actually, uh,
 went to Charleston, South Carolina when I got out of jail.
 And I was living with my parents.
 And, uh, you know, I had no money.
 I was in debt, probably $100,000 from student loans,
 car loans, lawyer fees that I owed back to my parents.
 Uh, you name it.
 I was in a big hole at 21 years old.
 And, uh, you know,
 Got your whole life was in front of you.
 Exactly. Exactly.
 But you didn't realize it's at the time.
 I'm sure.
 Yeah.
 He probably felt like, you know, life's over.
 No, I was motivated.
 I was fired up.
 Actually, that's good.
 I was fired.
 Most people getting those holes though.
 Yeah.
 I think that's what I want people to hear that.
 Yeah.
 Because we have varying age groups that listen to our podcast.
 But people need to hear that kind of reflection of,
 like knowing what was ahead of you.
 Like you were just barely getting started.
 Exactly.
 You've been started a little bad.
 It started a little rocky.
 A little rocky.
 Yeah, yeah.
 I love it.
 All right.
 I think, um, you know,
 when when you're back against the wall and you're at rock bottom,
 you know, for me, it was purifying, right?
 You know, I just felt free.
 And I was able to just clear out all the bullshit in my life.
 And, you know, it's a fresh start.
 It's a clean slate.
 So I went down the main strip,
 King Street in Charleston.
 And I applied it every single restaurant, shop, whatever.
 And I took the first two jobs that I could get.
 One was at Subway for 750 an hour.
 The other one was at a restaurant called 82 Queen,
 Washington dishes.
 So I started working two jobs, uh, like a madman, um,
 and the crazy thing is like I told you, uh,
 you know, I decided to outwork everybody, right?
 And that's in everything.
 Because I said, you know, how you do anything?
 It's how you do everything.
 So I came in as Subway and, uh, you know,
 I started showing up 30 minutes early working
 before I even clocked in.
 I started going in, cleaning the bathroom,
 cleaning underneath the oven,
 straightening the chips.
 This is before I even clocked in.
 And you're talking Subway.
 So I know you can imagine the work ethic
 that comes with that for a lot of the people there.
 Yeah.
 And, uh, you know, customer service through the roof.
 I was staying late, clocked out,
 still working, still helping, sweeping,
 taking shifts, being super helpful.
 Within six weeks,
 they made me the store manager, uh, at 21.
 And then within another two months,
 they made me the general manager of five locations
 because I just outworked everybody.
 And, uh, this is the ethic that, you know,
 I've kept with me for the past almost eight years now
 since that point.
 And, um, I just kept it boom.
 And so, you know, I, I was grinding my ass off
 and, uh, I took that into everything.
 And, and I started to, um, you know, uh,
 take as much, you know, courses as I could, uh, you know,
 studying constantly about making money,
 all different types of industries,
 learning trading, crypto, e-commerce, real estate,
 you name it, uh, course after course after course.
 Uh, there was, there was no break.
 I shut the TV off.
 I just went all in.
 And then at that point, I tried to quit my jobs
 to go full time into entrepreneurship, uh,
 which was also a rocky road.
 Um, the first thing I was doing was, uh,
 real estate investing.
 So I was in wholesaling.
 So I started flipping properties.
 Um, ultimately ended up going broke with that.
 I didn't have enough resources at the time.
 And pretty much I went on this cycle of quitting my jobs
 to go full time into entrepreneurship,
 losing all my money, failing,
 and having to go back to work another job.
 And I repeated that cycle for four times before I finally got fully free.
 What was, I hear that story a lot, uh,
 especially, and I see it a lot,
 especially kind of in this, this realm of,
 you take a course, you learn something,
 there's a lot of course junkies out there,
 and they learn things.
 Yep.
 But they can't translate it to,
 not necessarily action because you're a motivated guy,
 but they don't translate it to success.
 Well, I don't know if you figured out why that is.
 Well, I think, I think it's part about,
 you know, figuring out what you want to do,
 and, and where you want to fall in line with.
 Because, you know, for me,
 you know, the goal with taking the courses was never,
 you know, I'm going to take this one course.
 It's the end all be all.
 This is the business I'm going to do.
 For me, it was like, I just want to learn
 everything that I possibly can about business,
 every skill set I can learn.
 Because there is value in a lot of these courses,
 there's little golden nuggets, and, you know,
 even if I learned just that one nugget from that whole course,
 it was worth, you know, the couple grand that I put into it.
 And then, yeah, you know, you just got to get out there
 and start swinging.
 And, you know, I believe that, you know,
 nothing is really a loss or a failure.
 Really, it's just a lesson.
 And, you know, you just keep barreling forward.
 But for me, I was just so anxious to get out of there
 because I hated Subway so bad that I kept jumping.
 I kept making that jump prematurely to get out.
 And then, like, after Subway, you know,
 same thing I want to work at Lowe's, you know,
 serving at an Italian restaurant.
 I worked there like an arcade, you know,
 all different types of crap jobs that I hated.
 I will say this.
 I think every person should have to wash dishes at some point.
 I wash dishes as well.
 It was my first job.
 I was 15, and it was a meat and three place.
 Yeah.
 And I would have to scrub the macaroni dishes,
 like builds carrots.
 That builds some grit.
 Let me tell you, it builds grit on your fingers.
 And then, in your mind, I was like, I can do anything.
 If I could, because they stack up, you know, like,
 you know, I'm tall, dude, but you can be taller than me.
 I'm like, oh, God, looking at that mound of dishes,
 but I do think that you guys have to wash dishes.
 Thank you, right.
 People laugh at me because I'd be there
 washing the dishes, scrubbing the shit out of them,
 like, yeah, I'd be a millionaire.
 They're like, okay, dude.
 Yeah, yeah, yeah.
 Look at you now.
 So, when did the first,
 what was like, you had the trial, the start and stop, start, stop.
 What was the first, if you call it a single, a double,
 triple, what was it?
 What was the first one?
 The first, yeah, the first,
 yeah, like, double triple or home run that I kind of hit
 was in network marketing.
 Because I've been in that industry since 19.
 I got to introduce it at a young age,
 and that's kind of sparked the mindset for me of business.
 Because it opened up a whole new world to me,
 where you don't have to do the 40 hours a week
 for 40 years, try and retire off 40% of your income.
 It was like, okay, there's another path to this.
 And that kind of opened me up from like, okay,
 selling weed to, oh, I can become a real business man.
 And like, it's like the same thing,
 but just one's legal.
 One, you don't go to jail.
 One, everyone applaud you, right?
 So the same skill sets, though?
 Yeah, it's a lot of the same skill sets,
 which is incredible.
 But yeah, so it took me a good six, seven years
 in that industry before I broke through,
 and I hit my first six-figure income.
 So I started doing 25K a month in residual income in a company.
 But the funny part is,
 four months after that happened, that company,
 the owner started fighting, broke up, company crashed.
 And so I had to rebuild my income.
 I went to another company,
 rebuilt my six-figure income again in network marketing.
 And this one went a little bit longer,
 but she got about a year in,
 and then same deal.
 Owners started fighting,
 ripped the company apart, crashing,
 boom, went down, lost it all again.
 And then I went to a third company after that,
 rebuilt my six-figure income again.
 I still have it now, which is good.
 They're about two years in.
 So, you know, I'm hopeful they'll stick around.
 But during this volatility,
 this is where I really got the drive
 to build something that's my own,
 because in network marketing,
 it's a great industry,
 and you can do very well in it,
 and you can learn a lot of skills
 and get around a lot of great people.
 But at the end of the day,
 your liver die on someone else's business.
 And that's a dangerous situation
 to have that as like your only income stream.
 So this is where I really got into
 diversification in different industries,
 lots of different investments.
 And this is where we ended up founding
 wealth accelerators,
 which I founded in 2019.
 Okay, that's cool.
 And I had Alex Porton on a few weeks ago,
 and big into network marketing.
 There's a stigma with network marketing.
 Yeah, yeah, there it is.
 He definitely is.
 And I've never, look,
 I'm kind of one of those that I never hate.
 I never hate on anybody's game.
 Right.
 There's people smarter than me,
 figuring things out,
 making a lot of money, doing a lot of things.
 Yeah, yeah.
 But I've always been like,
 I don't, I never really understood the stigma
 that it was there.
 I mean, what do you think that's about?
 I think that I'll tell you what it is right now.
 It's that network marketing was,
 it's a business built for average people.
 Okay.
 So when you have a business that's built for average people,
 what are 97% of them going to do?
 Zero.
 They're going to do nothing.
 And then they're going to turn around.
 They're going to bash the industry.
 And they're going to point the finger
 because they have no self accountability.
 And that's that's really where that stigma is.
 And then that whole, the pyramid scheme things comes from.
 All network marketing is a business.
 You're just a, you know,
 you're a sales rep for a business.
 They give you the whole infrastructure.
 They give you the product, the back office, everything.
 All you got to do is go out and build a team of sales leaders.
 And that's all it is.
 You're building sales teams.
 All I ever saw was a commission structure.
 Yeah.
 Like everyone puts a stigma on it.
 I'm like, and I'd read about it.
 And I mean, I understand it now.
 I've guessed it, talking about it.
 I have it personally, I've been in advertising marketing my whole career.
 But, you know, I just, this is just the sales structure.
 That's all it is.
 That's all it is.
 It's the same thing as like the insurance industry
 or like the real estate industry with the real estate brokerages
 because, you know, they earn overrides off their agents.
 It's the same concept, you know.
 What's the, what's the formula that makes someone successful in network marketing?
 You have to, you have to be relentless.
 You know, you just, you got to go, you got to get up every day.
 You got to talk to new people.
 A lot of people, they do the right activity,
 but they don't do it for long enough.
 They'll do it for like two to three months.
 They won't get a lot of traction in that time.
 So then the enthusiasm drops and then they start to waver
 and then they kind of bail.
 And it's this cycle of like getting motivated.
 And they're like, yeah, yeah, yeah.
 Let's go like they go to an event or a convention.
 Super motivated hearing from all the six and seven figure earners.
 I'm going to go do it.
 This is my year.
 Boom, boom, boom.
 They go talk to all their friends and family who are, you know,
 broke and don't have the mindset for it.
 They're like, dude, you're stupid.
 You're getting scammed.
 You're an idiot.
 And slowly that that tenacity starts to fade.
 So you really have to have a strong internal beliefs
 and motivation system.
 And then you got to learn.
 You got to practice your skills.
 Like a lot of people don't build on their value.
 They're skills because, you know, you're
 getting paid on the value you bring to the marketplace,
 which is what Jim Rohn would always say.
 One of my favorite mentors.
 And, you know, a lot of people don't sharpen the toolbox.
 And I'll be on YouTube all day watching, you know,
 learning sales skills, recruiting, negotiation, marketing.
 And then, you know, one thing that's amazing right now
 in building network marketing nowadays is social media.
 I've done a lot through Facebook, Instagram, YouTube.
 I don't know how these guys built these network marketing
 businesses back in the day before all that.
 Because that's how I build mine.
 Because you can go target people who have the same mindset as you.
 And you can go to the top people.
 A lot of people are afraid also to recruit up, we call it.
 So going to people that you perceive as on a higher level
 than you, a lot of people recruit down.
 Because they think it's the easier person to recruit.
 But then all you're doing is bringing, you know,
 people into your business that are not going to do anything.
 You're turning your wheels and you're getting frustrated.
 I want it straight to the top people.
 I'm like, who's a grinder?
 Who's a hustler?
 Who's got influence?
 Who's got, you know, an audience?
 Let's go straight to these people.
 Let's thought, you know, cut around the chase.
 I want to enroll one guy who's got an audience.
 He does a webinar for 500 people.
 We're signing up 300 people that night.
 Very smart, my friend.
 My first course.
 I teach, I'm doing a mastermind now called the Radical Forum.
 The first thing I teach is compounding interest.
 That's it.
 The only way that I've never heard it phrase that way.
 I like the going up.
 But the halo, it's the halo.
 If everyone has a halo, you know,
 it's not always about the followers on Instagram.
 It's about that circle of influence.
 Right.
 And the greater the halo that you can tap into,
 the borrowed interest that you can get,
 the better you can do.
 And so all this playing now, let me see if I can get,
 you know, these 17 people that may not be like,
 might not have any following or any influence.
 Go up.
 Go up.
 Yeah, go straight to the top man.
 Straight to the top.
 All the worst I can say is no.
 Exactly.
 And a lot of people have the fear, you know,
 the fear factor, the fear of rejection.
 I do think what it sounds like to me,
 like that secret formula,
 the people that do get a network marketing
 are really entrepreneurs.
 They're just might be doing it for someone else,
 sort of at first, but they're probably
 in their early phases of becoming,
 they're going to own their own thing one day.
 It's like the people who are successful in real estate, right?
 Because you're going to go sign up with a brokerage.
 They're going to give you all the tools
 you need to be successful.
 But if you're really going to build it and win,
 you got to be an entrepreneur at heart.
 I love it.
 I love it.
 Let's talk about wealth accelerators.
 That's the latest stuff.
 What is it?
 And how are you helping people?
 Yeah, that's what's the nuts and nuts?
 Well, the accelerators is a community.
 You know, we're an ecosystem for wealth creation,
 wealth building, wealth compounding.
 And we provide people with a variety
 of passive income streams through automated businesses.
 So essentially, what we do is we do a lot of the heavy lifting
 for our clients and our partners on our businesses.
 So we're the operations team, right?
 So basically, people are teaming up with us,
 you know, and they're the financial partners,
 we're the operations partner.
 So what that provides for our partners
 is a hands-off passive income experience.
 So I'll give you an example.
 One of our newer services we rolled out a few months ago
 is with trucking automation.
 Okay, trucking, fantastic industry,
 the freight business, logistics.
 But for a long time.
 Unless you're in Canada, they're mad.
 I respect the hell out of them, but they're mad.
 I'll be pissed off too if I live in Canada right now.
 I can't imagine.
 Yeah, yeah, yeah.
 So get off my lawn, eh?
 Yeah, yeah, yeah.
 You know, so the logistics in freight business,
 trucking, you know, it's the backbone of the economy.
 If you really think about it,
 nothing really works without trucking.
 And, you know, so we've been in this space
 for the past couple of years.
 We started building a pilot program
 and running some trucks out of Chicago.
 That's where our trucking headquarters is.
 And we opened up the service a few months ago.
 Pretty much what we do is, you know,
 we sell these packages.
 Right now, we sell them for 75 grand.
 We do a 50-50 split on the profit.
 So what that does is we take that capital.
 It's like the startup capital for the business.
 We're going to go get a truck.
 We're going to staff it with a driver.
 Do all the registrations, inspections, maintenance, you know.
 And then we're going to put the truck on the road
 and broker the freight for them.
 So we're teaming up, right?
 We're teaming up with the clients.
 They're helping us scale a fleet faster.
 And we're helping them gain passive income.
 So it's a team business.
 It's a win-win for everybody all around.
 And it's a really unique model.
 And we also do this in a couple other industries right now.
 We do this in Amazon with FBA.
 So we do, you know, wholesale distribution.
 We do Facebook shops.
 That's drop shipping.
 We also do YouTube automation.
 So we build these YouTube channels for clients.
 Right now, we're building the YouTube shorts channels,
 which are really popular on YouTube.
 And we have a couple other models that are in the pipeline
 that we got come in, you know, with real estate.
 One that I'm really excited about, which is the metaverse automation.
 You know, we're going, we're going into VR, baby.
 We're going in there.
 Meta automation.
 Yeah, yeah.
 Yeah, so we have an entire city in the metaverse
 that we've teamed up with a project called Euphoria.
 And we're selling properties in the metaverse.
 And it's entire interactive universe,
 which you can immerse yourself in.
 If you imagine like a Grand Theft Auto city,
 but you can throw on an Oculus goggles or VR headset,
 jump into the city, you can go around the city.
 And then there's all types of stuff you can do within.
 You can go to events venues.
 We have arcades.
 We're looking at setting up a casino,
 also building out a Metamall.
 So you can actually go and shop within the metaverse.
 So really exciting stuff.
 All right, there's a lot to unpack there.
 And I'm going to figure out you the exciting one.
 I am.
 Well, I want to come back to NFTs and metaverse and all that.
 I got some questions for you.
 Yeah, yeah.
 But I do want to go back to Amazon.
 Yeah, yeah, sure.
 Talk to me about, because no one,
 I know there's so many DM animations.
 No one gets as many DMs as I do about setting up Amazon stores.
 Don't don't respond to me.
 I don't have it.
 But I want to know exactly what it is and what it isn't and what you do.
 I'll tell you the difference.
 What a lot of these companies do is they're doing an Amazon dropshipping service,
 right?
 Because they're charging a large upfront fee.
 So they have the same model as us.
 But we do wholesale, which is a real model of purchasing products in bulk,
 reselling.
 We have warehouses in Clearwater, Florida.
 We're real e-commerce sellers with dropshipping.
 Obviously, it's a real model that a lot of people use.
 But the only problem with that on Amazon,
 Amazon is not a fan of it.
 And it's against their terms of service.
 So what ends up happening to a lot of these people
 is they get started with an Amazon dropshipping automation service.
 And within a couple of months or six months whatever,
 their account gets terminated.
 It gets deactivated.
 And there's no recourse for the client.
 And a lot of these companies, they'll also pitch heat or cherry pick the very best results.
 Here's this one store out of 200 people that's doing 100 grand a month in sales.
 And they try to show you that.
 And I mean, yes, there are dropshippers on Amazon that it's still working for.
 Because you have a huge platform with over four million sellers.
 So there are people dropshipping.
 But the risk of a new account coming on to Amazon right now and dropshipping,
 they're too smart with their algorithm.
 Amazon's AI is probably going to pick up on it, kick you out.
 The ones that they kind of tolerate it for are the aged accounts.
 People who've been on there for a while.
 But I'll tell you this, Amazon is very smart in how they scale their business.
 Because in the beginning, they were pretty open.
 Like let everyone dropship come on.
 You know, do all your daisy chain of products all throughout the internet.
 And they use that money for like 15 years or so, 20 years.
 And what they did was they invested into the ground game,
 into the distribution network with the warehouses.
 Because they've always wanted to support the infrastructure
 for third party wholesale sellers, which is real e-commerce with real products.
 So with what we do, we're wholesale sellers.
 We go buy and bulk from distributors, manufacturers, other wholesalers.
 We get it sent to our warehouses.
 We repackage them for retail distribution.
 Then we send them into Amazon.
 So that's called FBA, fulfilled by Amazon.
 That's how Amazon wants you to sell.
 And that's what we do.
 Can you make enough margin on that?
 Is it there?
 Yeah, the margin is there.
 Because Amazon gets there 15, 20%.
 You got to repackage.
 You buy wholesale just a retail, but you can still make money.
 You make money because we're going up the food chain.
 So just like every brick and mortar retail store,
 how they go buy wholesale and resell for retail,
 we do the same thing.
 It's like if you went to Costco or Sam's Club,
 you buy 100 catch up bottles or whatever.
 You're getting it for a lower cost per unit.
 So when you sell wholesale, it actually does have that room.
 You got like, we make sometimes 60, 80, 100% margins on our products,
 on our products.
 But drop shipping again on Amazon, you have really thin margins.
 You have like a 10% or less margin.
 Yep.
 All right, so you just got to sell a lot.
 You got to sell a lot.
 Yeah, you got to have money.
 And wholesale is a cash business.
 So you got to pay to play, right?
 If you want to be a wholesaler,
 you really got to come in 50, 100K for a budget.
 So it's not for someone who doesn't have much capital
 and they're just looking to get started in business.
 Probably another business would be better for them.
 How do you have to know what products to sell?
 That's what I think.
 I mean, it's like what the hot stuff,
 like it seems like how do you not end up with,
 you know, a warehouse full of ironing boards?
 Or whatever, you know?
 This is a good question.
 Yeah, you know, we definitely have to do our research,
 you know, with what we sell,
 we only sell stuff that's already proven.
 So if it's selling 10, 20,000 units a month on Amazon,
 we'll look at it.
 If it's something that has no sales or it's not proven,
 we're not even going to touch it.
 So that's why we do a lot of general wholesale.
 We do like lawn and garden stuff,
 kitchen, toys and games.
 We actually sell a lot of video games.
 You know, pretty, pretty basic stuff that, you know,
 people are going to keep buying over and over again.
 All right, there we go, Amazon.
 Amazon unmasked.
 How to sell?
 Don't do drop shipping.
 Yeah, I had a feeling it was a scam.
 Yeah, yeah, don't waste your time on that.
 Yeah, how do you, uh,
 YouTube, uh, we're getting back.
 We're coming.
 I'm bringing us closer and closer to the metaverse here.
 Yes, yes.
 Amazon to YouTube.
 Yeah, yeah.
 How you get successful on YouTube?
 Like, there's so much stuff on YouTube.
 It's like, even our channel, like,
 we've blown up on everything.
 We've kind of made a dent in YouTube,
 but not really like with the right cast.
 It's just like, it's there.
 We've got some audience.
 We've got three or four thousand subscribers,
 but nothing like our other platforms.
 Yeah, YouTube, YouTube can be challenging.
 The model that we've taken with it is with the shorts model,
 which has proven to be much easier for us,
 than cash cow model, which is another type of model.
 Because with the shorts model, YouTube is basically looking at
 the landscape of, you know, all these different platforms
 in what's hot right now.
 And what's hot right now is the short viral videos.
 These reels, these TikToks, these, you know, you name it.
 So YouTube shorts is basically what they
 launch to promote these like short viral videos,
 because they want to play in this space.
 So the algorithm loves these types of videos.
 So what we do is we just partner with influencers on TikTok mainly,
 and we use their content.
 So we get their permission to post it to our channels on YouTube
 for the YouTube shorts model.
 And YouTube's algorithm promotes these channels.
 So they're able to grow pretty quickly.
 But these channels were monetizing a little differently.
 We're not actually earning on YouTube.
 We're earning off of YouTube.
 We're selling business sponsorship packages,
 where we'll promote people's businesses on a handful of our channels.
 So let's say, you know, for a thousand bucks a month,
 or two thousand bucks a month, you know, they'll pay us
 and we'll promote them across so many of our channels.
 And that's how we're getting paid.
 Because like if you are growing, you know, the other style,
 you definitely have to be really consistent with your content.
 And you know, it can take a lot, it's inconsistent, right?
 Especially if you're running a lot of channels.
 So that's where the shorts model is really great for us,
 because it is pretty consistent.
 And we're working directly with influencers
 who already have proven viral content.
 And since we're partnered with them, you know,
 they're not coming for us for any copyright strikes
 or anything like that.
 Yep, I love it.
 The, uh, it's essentially TikTok, right?
 Yeah, I mean, but for YouTube.
 Exactly, yeah.
 And I mean, everything is, I mean,
 Reels blowing up, like, you know,
 it seems like with all our clients,
 like between TikTok and Reels,
 that's where you get the organic reach.
 And it sounds like, and we've done a little bit of the YouTube shorts,
 but there's so many channels now, man.
 So many, there's so many.
 It's crazy.
 Yeah.
 All right, Metaverse.
 Metaverse.
 Talk to me.
 Is this a rat?
 We do a rat or fad section.
 I kind of want to just start it right now.
 Like, uh, is it here to stay?
 It's got to be right.
 Oh, it's here.
 My kids are playing Roblox all day.
 It's here to stay, you know, and it's the next level of gaming.
 Um, that's all the metaverse is, uh,
 you know, you look at the kids these days.
 And, you know, even when I was a kid,
 you know, you can game all day all night.
 And that's all it is now.
 Now you're just emerging yourself within the game environment.
 It's a 360 game play.
 And, uh, now with the Metaverse,
 they're bringing real world economics
 into the virtual reality land.
 So, um, yeah, this is the, I mean,
 obviously you've seen Facebook.
 They changed their whole name to Meta, um, you know,
 so I think they're pretty bullish on it.
 But, uh, yeah, from, from what I,
 what I know in, in the space and, uh,
 I've been a crypto nerd for the past like six years or so.
 I'm a huge crypto guy.
 And the crypto community is,
 is major bullish on Metaverse.
 So, um, I think that's the move.
 Whether, whether you're going to adopt it yourself
 and, and, and, and go in yourself,
 or you're just going to invest in it,
 it's the move.
 And, you know, for me, I, I can't see myself personally
 living in a virtual world all day long, right?
 Sure.
 Now I put it on, I put on the goggles for an hour to
 want to take it off, right?
 I like being in the real world, um,
 but for a lot of people and a lot of gamers,
 you know, they love that stuff.
 They have no problem with it.
 So, I think it's to each his own.
 I don't think it's like a forced adoption,
 where it's like, okay, now everyone has to live in VR.
 I don't think it's that extreme, um,
 but I do think from the gaming aspect,
 um, gamers are, are, are heavy on it.
 And, uh, that's why I think there's just
 major opportunity with it.
 And, uh, like I said, we partnered with a project called Euphoria,
 and, uh, they're built on the Unreal 5 engine.
 So, super compatible with game developers and easy to build on.
 And, and it's, uh, you know,
 anything's possible in the metaverse.
 Anything you can dream, you could build.
 That's, I'm wondering how,
 so meta, Facebook,
 yep, building their metaverse,
 you know, it's kind of already there,
 but not really.
 Yep.
 And you've got Euphoria and you've got,
 I mean, insert,
 there's, there's three or four major players,
 Sandbox, Decentraland,
 Decentraland, Somnia,
 something.
 Yeah, yeah.
 Uh, how are these all these?
 So, I buy land on Euphoria.
 Yeah, yeah.
 Come, I talked to Mike.
 Yeah, yeah.
 The Sancio shows me some land.
 Yeah, yeah.
 He got you the penthouse.
 Got me.
 I got you the penthouse, baby.
 He got me.
 Oh, he got me the penthouse in Euphoria.
 Yeah, yeah, which I love.
 And, uh, how do I know?
 Yeah, it's going to be compatible so that,
 which one of these becomes the metaverse?
 Right.
 Do we know how these lands are going to connect?
 Is it just, that's still the unknown?
 Yeah, that's, that's the unknown.
 And, uh, I think you'll, you'll really have
 an unlimited number of, of verses.
 Um, and, and that's where you want to,
 you want to get in on the most heavily adopted
 metaverses, right?
 Because anyone could, anyone who can develop,
 they can build their own.
 But if no one's using it,
 it ain't worth shit, right?
 There's no value to it.
 So that's where that value comes from.
 It's that collective perceived value of the masses.
 So like sandbox to central land, you know,
 everyone's using that, um,
 you know, the top companies all have land in,
 in sandbox and, and, you know, these metaverses.
 So that's what brings the crowd.
 And if you get the people there,
 the value's going to be there.
 Um, so that's, that's really the difference.
 And, and so that's where Euphoria,
 you know, um, you know, we're working with a lot of companies
 already and securing different licensing deals,
 different TV stations.
 We have some former like Microsoft VCs coming in,
 some guys from the Polygon Foundation back in this up.
 A lot, a lot of people,
 in the know coming in right now,
 we got some seven figure projects.
 And, and the cool thing is that,
 you know, all these, all these different token and defy projects,
 they can come in and, and build into the metaverse,
 and they can build their project within the metaverse.
 And there's a lot of opportunity.
 And, um, also like, you know,
 I mentioned like with the casino thing, right?
 Or like with shopping.
 Because if you think about a brick and mortar location,
 again, you're limited to that geo location
 of what's around you in that area.
 Because someone's only going to drive so far
 to get to your business.
 But if all they have to do is put on goggles and they're there,
 right?
 You may not even have a casino in your state.
 You may not even have a casino in your country.
 But now you can throw on goggles and, and you can go play Blackjack,
 wearing a Barney suit with someone in China, you know.
 You can do whatever you want.
 I'm going to be sure.
 I'm going to be checking the metaverse.
 Yeah, yeah.
 There's no rules, you know?
 So you can do whatever you want.
 And same thing with the Metamall,
 you know, think about all these brands and businesses,
 you know, how they can cut costs with these virtual reality shops.
 And it doesn't mean that brick and mortar just goes away.
 It's just complimentary.
 And it's a way for them to increase their top line revenue.
 And, you know, have much less expenses.
 Because you're only going to need a couple of people to staff your virtual store,
 people coming from all over.
 So yeah, there is tremendous opportunity.
 And also another big one is for big corporations.
 And how they conduct business.
 So we're also selling commercial office space
 within the metaverse.
 So companies will have virtual boardrooms.
 You know, they can just pop in and, and, you know,
 do their business and walk around their office and, you know, do their thing.
 So yeah, it's, it's, it's exciting and, you know,
 it's scary at the same time.
 But, you know, we'll see how this thing goes.
 I do see the practical use of the office thing.
 I think, especially with people working from home or more,
 I think that's probably one of the more first practical uses that's going on.
 Right.
 You know, getting people, you know, like leveraging it in that way.
 And there's been fatigue with like Zoom calls and everything else.
 Exactly.
 And on the Zoom, you know, it's not as interactive, you know,
 you can just be there, you know, with your pants off.
 And, and, you know, you're, you're, you're screen off.
 And, you know, you're, you're petting the cat.
 You're, you're cooking a hamburger in the bag.
 You know, I'm paying attention.
 But if you're in a boardroom, you know,
 looking across from somebody, you have that collaborative effect of, you know,
 the face to face.
 Because, you know, for me in building business,
 that's really the most productive is the in-person face to face.
 You can definitely get a lot done on Zoom.
 And I work really well remote.
 And a lot of people in, you know, my company work remote.
 But, you know, there's just something special about the face to face.
 Agreed.
 Agreed.
 Let's talk in FTs.
 Non-rungable tokens.
 Unreplaceable or irreplaceable tokens.
 Yes.
 It's kind of what it means, right?
 Yeah, yeah, essentially.
 Yeah, essentially.
 What's, uh, what's your take on this?
 I mean, right now, I see it.
 We have clients that are getting involved in it.
 You know, I can, I understand it.
 Right.
 What it is.
 But it seems like we're still in a little bit in this nascent, early phase
 of exactly what it's all going to mean.
 Other than celebrities and artists kind of driving up, you know,
 pump and dump.
 Yeah, yeah, yeah.
 I mean, it's called like it is.
 Yeah, yeah.
 There's a lot of pump and dumps.
 That's going on.
 I don't know.
 But what's your take on everything's happening?
 See, my, my take on NFTs is this
 that it is the evolution of intellectual property, um, you know,
 patting stuff like that because it's true verified digital ownership.
 So yes, there, there's a lot of, you know, volatility and
 and craziness happening and, you know, people pumping pointless projects
 just to, you know, make a quick buck.
 But, um, you know, for the real projects and, and the real communities,
 I think that NFTs are, are massive on a, you know, in a number of ways.
 And I think, you know, obviously you have the, uh, the collectible side, um,
 you know, that's cool owning your own, you know, one of 10,000 or whatever.
 It's like, you know, Pokemon cards or, or whatever, baseball cards,
 you know, football cards, whatever.
 I used to collect a lot of stuff as a kid, um, so you have that.
 But I think with the true power of NFTs comes with the digital ownership,
 that verified digital ownership.
 So, um, you know, with, you know, you can bring that to the real world,
 like, you know, real estate, right?
 For example, real estate.
 What happens when a property goes into probate and, you know,
 there's seven kids and they don't get along too well.
 And they're all fighting over the property, right?
 Or there's no will or there's no trust.
 And, and it doesn't move cleanly with real estate.
 If you put it on the blockchain and, you know, through smart contracts, you know,
 basically, you NFT the property, um, there is no question of who owns that property
 because you have that digital ownership and, you know, you can have, you know,
 in the contract, when I die, the contract executes to the next owner,
 who is this person.
 And then there's no dispute over who is the actual owner of that property, of that IP.
 So, I think that's more so where this is going, um, with NFTs.
 And that's where I see the real intrinsic value in it.
 Yeah, that's interesting.
 I hadn't thought about it when I've heard about it.
 I hadn't thought about it to that level with kind of whether it's patents or other physical
 things, kind of becoming that digital paper trail, so to speak, exactly, exactly that record,
 which, because you haven't now, but, you know, a paper document that you upload to Google Drive,
 like how, how, how real is that?
 It even blows my mind now because I'm thinking about it.
 We start our production company and we're doing, you know, setting up different
 corpse and things like that.
 And I'm like, having people to sign stuff.
 And I'm like, they're just signing with a pen right here.
 And it's their signature, but this is really going to hold up.
 Like, wait, I guess it would.
 Yeah, contracts have held up.
 Yeah, I think that all the time, signing contract.
 I'm like, just, this is a signature.
 That's, that's really guaranteeing that I'm going to, and you attend to fulfill it.
 Of course, of course, of course, but, yeah, it blows my mind.
 Yeah, the art thing is just interesting.
 All the apes.
 Yeah, it holds my name.
 Why do you got to be apes?
 You know, I don't know, I don't know, I don't know.
 First one, I mean, you know, I hear Gary Vee.
 I mean, he's been the, yeah, the vocal, uh, yeah, outcry for the NFTs.
 But I think he's playing a long game too with it, you know, he understands a lot of what
 you just described.
 And that's, I can get down that language.
 Yeah, the short term thing just kind of drive me crazy.
 Yeah, the short, it's the short term hype.
 And, you know, obviously, yeah, because it's like, they're selling these JPEGs of the apes
 that are going for, you know, people are buying them for a million dollars.
 And you're like, okay, well, where, where's the value from that?
 You know, but I mean, the collective perception is that they have this amount of value.
 So someone's paying for that versus, you know, what they could buy for a mansion or a Lamborghini.
 It does seem like though that the values in the near term, you know,
 if you think about like baseball cards or like other things collectibles.
 Yeah, yeah.
 You know, over time they go from zero to 100 miles an hour.
 You know, over 20 years or whatever.
 But now, like everything else, the instant gratification,
 things that are worth 5,000 going to a million, it's happening like that.
 Now, some like, are we taking all the value that could,
 or are they really going to be worth 50 million dollars in 10 years?
 I don't know.
 Right, right.
 It's like, yeah, I respect the hell out of people who are making money on it.
 Yeah, yeah.
 No, it's crazy.
 Just don't, you know, where you, where you dip your toe in.
 And the thing too is that, you know, a lot of that stuff is highlighted
 these projects that do blow up like that.
 But the majority of projects, they go like this.
 You know, you're going to, you know, they're going to release their collection.
 You're going to buy their NFTs and that's it.
 They don't do anything moving forward.
 Project is dead and no one else is buying them.
 You know, you're just sitting on a bag.
 But you never know.
 In the future, 20 years from now, this collection may be sparked
 and people are like, wow, you know, we really like these things.
 It's kind of, it's kind of interesting how human behavior is
 and how we like set value to these strange things.
 It's kind of like what's popular?
 Everyone's like, yeah, that, that, that.
 Like, let's do it.
 Yeah, it's like, you know, it doesn't make sense logically.
 It's more of an emotional type of thing, but it is very interesting.
 As we close out Mike, what, what do we want people to know about Mike Sancio?
 Yeah, you kind of told it.
 I love the, I wouldn't even call it rags to riches.
 It's more like the life lessons and the, you know, like overcoming adversity.
 I love that part of the story.
 I think people are going to get a lot from that.
 But, you know, what do you want to leave people with?
 Yeah, I want to leave people with, you know, for me and for wealth accelerators as well.
 You know, we're about helping people.
 I have a huge passion for helping people just because I've been through so much shit in my life.
 And I know what it's like to be in the dumps.
 I know what it's like for nobody to believe in you.
 Everyone to turn their back on you and just feel like you're alone in this, in this big world.
 And I want to be your hand up.
 You know, let me pull you up.
 Let me help you out.
 Let me give you some connections.
 Get you in my network.
 Let's build you some businesses, some passive income.
 Let's get you some freedom.
 Let's help you build a good life so you can do what you want on a full-time basis,
 doing the things that you love.
 And, you know, that's really what we're all about.
 We're building an ecosystem of like-minded people that are pushing things forward.
 They want to have a good life.
 And they want to have, you know, they want to create real change.
 And they want to help people.
 So, I would say that's it.
 And, you know, if you guys are interested in checking out our community,
 we actually have a big convention event coming up this June.
 We have a two-day convention event.
 We have some real cool speakers we're locking in.
 Marcus Lomonas, Kevin Harrington, Damon John, Elena Cardone,
 Roland Frazier is going to be a blast.
 So, that's it.
 I mean, we love people.
 We want to help you.
 And also, if you have value to bring, we want to work with you.
 We want to help blow up your business and help you out.
 I love it.
 Mike Sancio.
 Elena Cardone's awesome.
 He had her on the red cast.
 Really?
 Last month, she was an episode two.
 Her grant back to back.
 Nice.
 Good peeps.
 Nice.
 Question it.
 Mike Sanchez, where can everybody find Wealth Accelerators
 and you online?
 Where can we find you?
 You guys can find me on Instagram at the Mike Sancio
 or also our business page at Wealth Accelerators.
 You can check out a couple of our websites, AutomateTrucking.com.
 Wealth Accelerators, FBA.com.
 Wealth Accelerators, YT.com.
 And more coming in the pipeline.
 But again, Instagram at the Mike Sancio.
 Watch out for all the scam accounts.
 Because as soon as you follow me, you're
 going to get followed by like 15 other accounts
 with my pictures.
 Trying to get you to invest in some Bitcoin or crypto shit.
 Do not send any money.
 I will never DM you asking for money.
 Do not send any money.
 At the Mike Sancio is the real one.
 Instagram, get me verified.
 I'm waiting on that.
 And then at Wealth Accelerators.
 All good.
 The Mike Sancio on Instagram.
 Appreciate you coming on, brother.
 Yes, sir.
 Thank you for having me.
 Love your story.
 Thank you.
 Hey, guys, you know what to find us?
 We're at theradcast.com search for Mike Sancio.
 You'll find all of today's highlight clips.
 You know where I'm at.
 I'm right right and I'll put it on a platform.
 TikTok, Instagram, YouTube.
 You know where to find me.
 We'll see you next time on the Radcast.