Weekly Marketing and Advertising News, June 10, 2022:

 Hey guys, what's up? Welcome to the latest edition of the Radcast.
 If you're listening to the latest Radcast news updates, I'm Ryan offered your host.
 And today is June 10th, 2022 is our marketing and advertising weekly news edition.
 Christina Gassi, what's up?
 Not much, what's up with you?
 Oh, you know, just read through this, just doing all our takes and getting geared up for the podcast.
 Always, always ready to go.
 Yeah, look forward to it every week.
 Mr. Reaver is a perfectionist and he likes to get everything just right.
 So get all our camera angles today.
 Three.
 Yes. Three in one, folks.
 Exciting.
 So if you're listening, I'm going to go ahead and plug.
 You need to be watching us on IG, IG, YouTube, Facebook, wherever you watch your podcast.
 Just not the car.
 Shopify, excuse me, not Shopify Spotify.
 There it is.
 Spotify now has a watch and you can watch it on Spotify.
 There you go.
 So we're there.
 Anywhere you want to watch, you need to watch it.
 So you can see all the angles, all the info, all the cool stuff in our room,
 even our cool merch, which we'll talk about.
 Yes.
 It's been a good week at Radical.
 Has been.
 Been a busy week indeed.
 New clients onboarding and just lots of exciting stuff.
 Hustle, bustle, tussle.
 All right, Dr. Seuss.
 Hey, you know, is that a iteration or rhyming?
 That was rhyming.
 Okay.
 It was rhyming.
 Sorry.
 I didn't pass grade school or whatever.
 Look at you doing great.
 I'm okay.
 So did you bet the Morbius release?
 I did.
 I heard the office talking about it.
 You heard me tell you about it.
 But I had heard of it, but I didn't know all the ins and outs of the re-release in lightness.
 So for our listeners who might not know, Morbius is a Marvel film.
 A terrible Marvel film.
 Got horrible reviews.
 Jared Lido is in it.
 And after it was released, the internet, you know, did their thing and trolled it
 and started making memes that it was the best movie ever.
 And they were going to have a sequel.
 And it was, it's more of a time was the tagline.
 And so Sony listened to the internet and said, oh, we should re-release it.
 So they re-released it in about a thousand theaters across the states.
 And each theater made about two hundred dollars.
 That sounds about right.
 That's what happens when you follow the trolls and you are.
 It may like eighty five hundred years.
 Social movements are not always sales movements.
 Right.
 Right.
 And all publicity is good publicity.
 But that doesn't mean it's money.
 Yeah.
 I wonder if like the downloads are higher though or something.
 Are they, you know, probably?
 I don't know.
 It's all the popcorn in the theater, but they may be more streams.
 I don't know.
 Who knows?
 Who knows?
 I'm going to not watch it again.
 It's same.
 Same.
 I'm going to not see it twice.
 And we had Queen Elizabeth's platinum Jubilee.
 Yes.
 Is she in the 10s?
 Yeah, she did.
 Okay.
 I saw where she did.
 Yeah, it was, it was a testy there for a little while.
 But the woman's been queen for 70 years.
 I just hope I live 70 years.
 Right.
 Let's let's be queen.
 And they're like, she's met Elvis.
 She met Marilyn Monroe.
 I mean, she's been a lifer.
 Iconic figure.
 A lot of wars.
 I don't quite get all.
 I'm just going to go ahead and be American.
 Barrett and be American.
 I don't get all the royalty shit.
 Like, yeah, I get the history.
 I understand the monarchy.
 I get our understanding at a high level.
 But I don't totally get it.
 I feel like you're either really into it or you're not.
 Like you're one of two people.
 Yeah, like I don't really understand what powers.
 If it's purely just influence at this point,
 sure, what powers do they really wield?
 Yeah, I don't know.
 I have fallen off of my European government.
 But it is, it is interesting.
 Symbiotic.
 Symbiotic.
 Yeah, symbolic.
 There you go.
 Symbiotic.
 That's what we're all working together to see how symbolic it is.
 Nailed it.
 They worked.
 Nailed it.
 There it is.
 There it is.
 And we are going to be starting our tick-tax.
 Tick-tax.
 I love tick-tax.
 Oh, there it is.
 That's who she's sponsoring with.
 Tick-tax.
 She's sponsoring tick-tax.
 Oh, I'm making notes.
 That the week.
 There was a Freudian slip trying to actually work out how we get a new sponsor.
 You're manifesting.
 Tick-tax if you're listening.
 We need you for our tick-tax.
 Stat of the week.
 It's too big to ignore people.
 So we're going to talk about it.
 50% of users,
 40% over.
 Send a video to a friend after viewing it.
 Wow.
 That struck me as high.
 Yeah.
 Because I don't send that many videos and I may or may not be over 40.
 See, I'm under 40.
 But I send probably 62% of the videos that I've seen to people.
 Again, here's another high note.
 92% of users, 40 plus,
 plan to use the app the same amount or more in the future.
 Wow.
 So it's here to stay.
 I point out these 40 plus.
 I think these are interesting because everybody still thinks it's a teenager platform.
 Not so fast, my friends.
 40 plus lots of users and a stat we called out last week,
 over half of all daily users now are over 30 in the US.
 Wow.
 That's wild.
 There you go.
 And here's a big one.
 Growing nearly 5 million users a week.
 That doesn't surprise me at all.
 Wow.
 That's wild.
 That one.
 I'm like, whoa.
 I mean, how many people on the planet are there?
 I guess there's billions.
 Yeah.
 I mean, but still 5 million.
 It's the fastest growing social media platform in history.
 And it's, I mean, it is.
 It's free marketing.
 The last show I did, one of the girls
 is obsessed with her TikTok.
 And she like was the sole marketing arm.
 It felt like for the show because she would just make all these TikToks.
 And the theater would repost everything.
 And it felt a lot of engagement.
 You know, I'm on the platform.
 I post pre-regular league.
 I'm verified there.
 Somehow, I don't know why I really don't.
 But with that said, I do get on it.
 And I went down the vortex rabbit hole last night.
 And got locked in.
 I'm telling you.
 It was like 40 minutes.
 And I thought it was like four.
 Yep.
 You know, it was like, whoa, where, hey, hey.
 I mean, luckily, the kids are bad.
 Like it's like nine.
 I'm kind of halfway watching the NBA game.
 And like, you know, I got to know, I got every,
 I got so many tips on cooking golf.
 It's so positive.
 I love TikTok.
 Every interest is shining through.
 It's like a golf country music.
 Some extreme guys fighting each other.
 Like, and I don't know what else.
 Nothing's too difficult about you at all.
 And the tips on everything.
 Yeah.
 No dude stuff at all.
 I'm like, okay, great.
 You know.
 You know, mine's like, make up stuff.
 And a lot of theater.
 A lot of theater and comedy.
 But look, hey, too big to ignore.
 If you need help with it, give us a ring.
 Cause TikTok is blowing up.
 And go follow me.
 Ryan.
 All for on TikTok.
 We got some, uh,
 rat cast news.
 We do.
 We had our 250th episode this week with JJ
 with Ace of Spades Agency.
 It's a big number under.
 Yeah.
 Congratulations to you.
 250.
 I never thought we'd make it.
 Yeah, I mean, this is on like my eighth episode.
 But you know, 250.
 There you go.
 250.
 Yeah.
 Great episode.
 He's a cool guy.
 J is awesome.
 Yeah.
 Been texting with him this week.
 I know we're going to be sending him some merchandise.
 Come on, show you get, you get treats.
 You do.
 We take care of you.
 We do.
 So JJ was great, great on personal branding.
 And it wasn't like the fluff, uh,
 whoa, you just, you know,
 push stuff.
 Yeah, it wasn't just jargon, right?
 It was kind of the business aspect and
 practical, all the practical ways
 that you can grow your personal brand and leverage it
 for your business or yourself.
 So go check out that episode.
 If you have an episode 250 with JJ.
 Next week, Rob Luna, hey, look,
 if you need some wealth tips,
 strategies, all that stuff,
 management, Rob Luna.
 He's your guy.
 He's your guy.
 He's on Fox all the time.
 Fox specialist for and other stations.
 Yeah, CNBC.
 CNBC for finance and wealth management tips.
 And he graced us a few weeks ago.
 With his presence.
 Yes, Rob was cool.
 He gave some fitness tips.
 If I recall, he has some overall life tips.
 He's like fitness, finance,
 and something for him.
 I don't know.
 That's what it should be.
 That's an alliteration.
 Yeah, there you go.
 So get to it.
 But Rob was great.
 And you need to check that out.
 That will launch on Tuesday, the 14th.
 Wednesday the 14th.
 Rob Luna all the wealth tips,
 marketing tips, personal brand.
 He talked to a little about his personal brand as well.
 And his coaching.
 So check that out next week.
 And speaking of personal branding,
 we have our lovely sponsors, branded bills,
 and we have a new order that was just placed.
 You check out their website.
 They have a brand new 80s collection.
 As we mentioned last week,
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 Yeah.
 Yes.
 We got some social holidays.
 We do.
 We got quite a few.
 They're very food forward this week.
 Yeah, you like this first one?
 I was hungry when I did this.
 Yeah, I'm gonna say you're making me.
 These holidays are making me thirsty.
 I'm hungry.
 Pretzels are making me thirsty.
 So today is national egg roll day.
 I like an egg roll.
 I love an egg roll.
 You know, I like Chinese food in general.
 And egg rolls are delicious.
 One time.
 I don't think you could, you know, it sucks up.
 Soy sauce, like you can, like don't half a container in there
 and it just keeps sucking up.
 Oh, yeah.
 It's like I can barely take it.
 It's like it's a sponge.
 You can get some more MSG in this mofo.
 I like it.
 Extra MSG.
 Thanksgiving where we took extra, we had,
 I was in Massachusetts with my family
 and we took our extra Thanksgiving leftovers
 and wrapped them in like egg roll wrap
 and fried them and had Thanksgiving egg rolls.
 They were phenomenal.
 Give me some Mugugu guy pan.
 Yeah.
 Some, you know, I've become my son, Nash,
 who just turned six or recently turned six.
 That dude can eat, put down some beef low, man.
 Let me tell you.
 You can eat the large beef low, man on his own
 and save nothing for daddy.
 And I've become kind of a beef low, man fan, as well.
 Pretty tasty those noodles.
 Oh, man.
 I love them.
 We like to make you hungry here on the rack.
 So what's Saturday?
 What do we celebrate on Saturday?
 Saturday, national corn on the cob day.
 All American.
 All American day.
 I like some good corn on the cob.
 With some Parmesan cheese and butter.
 Oh, yeah.
 Isn't that like Mexican corn or something?
 Yeah, yeah, yeah.
 Street corn.
 Yep, you got it.
 Love it.
 National German chocolate cake day is also tomorrow.
 Do you like German chocolate cake?
 Absolutely not.
 Really?
 I do not like coconut.
 Okay, that is a shame.
 I will not be celebrating that day.
 It's not my favorite.
 On the day or off the day,
 you know, we can do with that.
 We don't have strong opinions here.
 My mom, but always like, she's a great zerk cooker.
 And we sometimes we'd have parties or whatever.
 And I'd go in and, you know,
 you're a kid, you're looking forward to like,
 you know, to the zerk, right?
 Right.
 Damn, German chocolate cake sitting on the aisle.
 This is like, this is the biggest buzz kill ever.
 Like, I dealt with chicken and rice
 because I was going to get that damn cake
 and it's German chocolate.
 There's coconut involved.
 Coconut.
 I mean, who wants that stuff in your tea?
 I love coconut, but I want coconut cake.
 I don't want it in my chocolate cake.
 You like coconut cake?
 No, I don't want that stuff in my tea.
 See?
 That's what I'm saying.
 It has no flavor, really.
 And then it's like.
 See, a good coconut cream cake.
 It's still weird texture.
 I'm here for that.
 I'm going to be celebrating Sunday.
 That Sunday is world jenday.
 Do you like jend?
 I guess I think I've told this one of the Radcast before,
 but if you didn't listen.
 Yes, I used to like jend quite a bit.
 I drank gallons of it at college.
 It was my drink of choice.
 Bombay, sapphire, jizz.
 That was what I started with.
 The blue bottle is so cool.
 I thought it was so cool in college.
 I got my blue bombay sapphire.
 Oh yeah.
 And I drank this shit out of it for three years in college.
 And I don't think I've had more sense.
 I actually had one like a couple of years ago.
 I was like, it's pretty I think I was ready.
 I'm ready now.
 It's been 24 years.
 I'm now I'm ready to have one again.
 Maybe go with Tangeray this time.
 Tangeray number 10 is my jenim joys.
 Yes, Tangeray is good.
 And what else is that?
 Red rose day.
 Yeah, I put it in there for Nicole.
 You have to remind me.
 Yeah, you're welcome.
 I'll I'll be celebrating early
 the June 13th International Axe throwing day.
 Oh, are you going to axe throwing?
 Nope.
 I'm okay.
 You know, you're throwing a meme.
 I'll be dodging axes if I don't get some roses around here.
 There you go.
 Have you gone axe throwing?
 I have.
 I'm terrible.
 You know, we're axed.
 Then we're like out.
 Dave and busters has the plastic.
 Does not count.
 Does that count?
 With my kids.
 Hey, you know, say it.
 It's true.
 You know, I'm not sure you won't be
 a friend of mine went on a date.
 He took her axe throwing after they got drinks.
 And she was just like, I felt very weird
 that he intoxicated me and then gave me a sharp object.
 Yeah, that is a little weird.
 It's a choice.
 It looks fun.
 I just have it.
 We've talked about boring.
 I never worked out, but I think I'd be pretty good at it.
 Team building exercise.
 Yes, we should plan it.
 National kitchen clutches of America day.
 I have no fucking idea what that.
 National kitchen clutches.
 Clutches clutches.
 You're clutches in the kitchen.
 I put this in there for me.
 Kitchen clutches.
 Okay.
 Like you can't cook.
 Stranger.
 Are you kitchen clutches?
 I do.
 No, I don't think so.
 Yeah.
 Oh, I am.
 I will like have grand ideas to cook
 and then I get home and I don't have half of the utensils.
 Actually, a pretty damn good cook.
 That's a secret you don't know about me.
 I was a sous chef in college.
 Were you really?
 Yes.
 And I actually know my way around the kitchen.
 Pretty well.
 What's the thing to make?
 A dish called Twin Flays.
 Oh.
 With a little Parmesan cream sauce
 and a little prosciutto burned off
 with a little cognac.
 I would have never guessed.
 I'm shaking upstairs.
 Oh, yes, please.
 Yes.
 I am a pretty handy in the kitchen.
 Made of many talents.
 Yes.
 I'm going to be celebrating early this weekend.
 National bourbon day.
 There you go.
 See bourbon's the one that I can't drink.
 Oh, yeah, you got to have a bourbon.
 Oh, I got wildly sick on it once
 and have a nibble-to-sense.
 Yeah.
 I like the smell though.
 Hallelujah.
 Flag day.
 Flag day.
 And it's the 246th birthday of the U.S. Army,
 which is pretty fantastic.
 Okay.
 Yeah, 1774.
 We've had all these military holidays here recently.
 Indeed.
 I guess it's the summer.
 Yeah.
 It is the season.
 It is.
 Yeah.
 It is.
 It is.
 And with that,
 we have a special sweet treat
 for our listeners as well.
 We do.
 Yes.
 And I'm excited about this
 because here's a deal.
 It's become a very non-personal corporate environment
 and with people.
 We have very, we have digital experiences all this.
 But gifting still works for driving influence.
 And you know what people like to get?
 Stuff that you eat.
 And you know what I like?
 I like Grove cookie company.
 They send us some samples.
 A few months ago.
 Two die four.
 Let's just say I don't know how to even a sweet guy.
 I may or may not have taken my unfair share.
 There was like six cookies.
 And I think I had three of them.
 Oh my goodness.
 And then they did send an extra pack after that.
 I said, dude, these are delicious.
 Phenomenal.
 I was like, so good.
 Grove cookie company.
 You can order them.
 They ship nation wide.
 They're a woman.
 They're owned by a woman.
 Anna veteran.
 She's amazing.
 You're supporting.
 I mean, look, how can you not want to support that?
 Women owned, veteran owned.
 All man and delicious.
 Delicious.
 I'm talking I'm not I'm telling you people.
 I am not a huge dessert person.
 And I was hiding cookies at my desk.
 He knows what he's doing.
 He was a sous chef.
 I was.
 I was a sous chef for about eight months.
 But it was long enough to learn all the tricks of the trade.
 But you know what I didn't learn to make?
 It's cookies like this.
 Otherwise, I would have started this.
 Fresh homemade taste.
 Ship nation wide.
 And I can vouch the fact that they actually taste it.
 Also, I was skeptical.
 I was like, are these going to taste freshly made?
 Right.
 You know, they got shipped here.
 No, they tasted about like they had been made 10 minutes earlier.
 So they weren't warm.
 But I'll tell you what they were.
 They were gone.
 Okay.
 There you go.
 GroveCookieCompany.com.
 Get on there and order.
 You can set a custom note with your logo.
 This is how you get relationships now.
 It's not about cold emails.
 It's not about texting people that don't know you.
 It's about sending them some cookies.
 It's affordable.
 And it leaves an impression.
 Go use Radcast 15.
 You'll get 15% off your first order.
 GroveCookieCompany.com.
 This is how you build relationships people.
 And this is how you make up with anyone that's mad at you.
 There you go.
 So are your enemies?
 Yes.
 Like we said, you don't have to be or worry about it local.
 You can get fresh cookies sent.
 Nationwide with GroveCookieCompany.com.
 Tell them, Radcast 15.
 And you'll thank us later.
 Yeah.
 And with that,
 trends in the metaverse.
 Hard stop.
 Hard cut.
 We love it.
 Right into it.
 Here we go.
 What you got for me on South Korea.
 So South Korea is recruiting companies for metaverse content creation
 project.
 We talked about this a little bit last week
 with South Korea being on board with the metaverse.
 And according to a report in the Korean language publication,
 the goal of the project is to engender trust in the metaverse
 across the country for companies.
 Four companies will be selected to participate in the project.
 And each one will receive approximately $160,000.
 Is it going to be a South Korean company?
 Can we get in on that?
 I wish, right?
 Did you apply for it?
 No, it's only in South Korea.
 I did try though.
 We are like literally top 60 podcasts in South Korea.
 Oh, we love our South Korean listeners.
 Yes, if you're listening, get us on that list.
 Yeah, we can create some metaverse content.
 We would love to do that.
 The director of software policy at the Ministry of Science and ICT
 said the project is being promoted as part of the metaverse
 new industry leading strategy.
 We will work hard to lay the groundwork for Korea to leap forward
 as a leading nation in the metaverse by providing content
 that can be enjoyed by various age groups
 and support for creative activities of creators.
 Yeah.
 This is fascinating.
 It is fascinating.
 I'm going to, I think we're going to have to like continue
 to follow where this goes.
 I kind of want to see where this from from the original talk last week
 and it probably won't be every week updates,
 but like let's see where this all goes.
 I have my, my eye on it.
 Yeah.
 Totally.
 I'm, I'm hoping for the Olympics in the metaverse
 so that maybe I can actually make it.
 You know, you could be a sous chef in the metaverse.
 I can throw a javelin at least 700 yards in the metaverse.
 You know what I'm saying?
 David Buster's.
 Yes.
 Oh yeah.
 That's what I'm talking about.
 I mean, look, I had this discussion with Tom Roach who's
 going to be joining the recorded yesterday.
 Yes.
 We talked about the metaverse and it's, it's gaming.
 I mean, it's a game.
 Yeah, it is.
 You know, it is.
 It's like, that's where it started,
 but that's kind of still what it is.
 It's like playing a game.
 It's playing G.
 Yeah.
 Yeah.
 So, yeah, yeah.
 Absolutely.
 Let's, let's simplify around here.
 So this, we talked about this a, a, a couple of months ago.
 We talked about it.
 I didn't say it wasn't a surprise.
 It was coming.
 Theft fraud and lawsuits.
 The world's biggest NFT marketplace.
 No kidding.
 Open T.
 One of the highest profile crypto startups.
 It's faking is facing, not faking.
 Backslash.
 It was stolen and plagiarized NFTs.
 They got in my closet and they took those NFTs.
 I knew they were.
 I mean, my goodness, but they got in your mobile closet.
 Can you imagine losing that much money, though?
 No, I can't.
 The company's clashes with users illustrate some of the central tensions of Web 3.
 A utopian vision of a more democratic internet control by regular people rather than
 tech giants.
 I mean, that's what I'm saying.
 Everybody wants it open and free, but there's no regulation at all.
 Right.
 You're going to have bad players that ruin it for everyone.
 Exactly.
 It's anarchist.
 So, yeah.
 Not surprised.
 You've got, you know, all this hiding behind, you know,
 avatars and everything else.
 You have no personal identification.
 I think that he was trying to sell one for like a million dollars.
 And he was only given what 300 grand.
 Yeah.
 And they couldn't do anybody reason why we don't have the Wild Wild West.
 Right, right.
 I mean, nobody, look, I'm off for a low government involvement.
 I don't like lots of government involvement, but there needs to be some involvement.
 Yeah, I just believe they're people smarter than I am.
 Yeah, it's like the Wild Wild West, you know?
 Yeah, for as much of an advancement as this is,
 there's still a lot of evolution that has to take place.
 We need the boys in blue to get in the metaverse.
 You know, we need something.
 Don't defund the police.
 You need to solve the police in the metaverse.
 Well, in that campaign, Nick.
 Fund them.
 Fund them hard in the metaverse.
 Yes.
 Yeah, and then we are here per usual.
 Product plans monthly product NFT drops.
 Feeding into the growing metaverse hype among brands,
 Prada is releasing a time capsule NFT collection,
 which features gender neutral physical products and gifted,
 non-bunjable tokens in fts.
 The company announced in a Monday press release.
 They're also launching product cryptid, which is a community server.
 And it's kind of like the Gucci town that we talked about last week,
 where you can just kind of, you know, get together and trade your,
 trade your Pradas.
 Yep.
 I like it.
 Yeah, it's cool.
 A lot like Paxons doing it.
 GameStop is doing it.
 I like as long as you got the online offline connection.
 Right.
 You know, like you're connecting the experiences.
 You're creating loyalty.
 You're doing things.
 You know, you're playing engagement.
 But you're creating brain engagement online and offering.
 Because the reality is,
 for the short term,
 however short or long that is,
 people smarter than me will determine that,
 you still got to sell a lot of physical goods.
 Yes.
 It makes sense to start building that connection online through these things.
 But if you can build loyalty through it for both wherever this goes.
 Yeah.
 You know, so you're, you know,
 have that connection.
 Right.
 If it does,
 if this becomes everything,
 people think it will be in the next 10 years.
 Right.
 And I think we're,
 again, I's back to that gaming.
 It's going to be a place we spend time.
 I believe that.
 Yeah.
 You know, I think no different than like me talking about the vortex.
 With TikTok for 40 minutes.
 Last.
 I could see whenever the technology catches up to a, you know,
 universal's place.
 Right.
 You know, maybe spending 30 or 40 minutes doing it,
 like a game or an experience or something.
 Right.
 Right.
 I see that coming.
 This is capism.
 And then like anything else,
 so happy will spend too much time there, you know.
 Yep.
 It looks like TikTok and Instagram and Facebook.
 And you'll have people who make billions being involved.
 And call a duty.
 Yeah.
 You know, like,
 yeah, it's a lot of people that all they do is play video games.
 And they make many people that all they do is spend time in the metaverse.
 Yeah.
 Yeah.
 So, but this is cool.
 I like them.
 I like it.
 Yeah.
 Wonderful pistachios.
 I love some pistachios.
 I love pistachios.
 Nicole's gotten on this binge here recently.
 We've been snacking on pistachios like on the front porch at our house.
 And I'm enjoying it quite a bit.
 Do you buy them sheld or unsheld?
 Sheld.
 Yeah.
 Thank you.
 Completely sheld, not even popped up.
 We use our teeth to get into it.
 Hardcore.
 We have pistachio crackers.
 The nutcracker doesn't work.
 You get to get a pistachio cracker.
 No.
 You only get to take the bag of pistachios if you had to crack.
 Like, really.
 It's true.
 Totally cracking.
 Right, right, right.
 But you got to, I don't think it tastes as good as.
 I agree.
 They got to be in the shell still.
 Nope.
 I totally agree with you.
 Wonderful pistachios.
 Deploy's baby Groot for plant-based protein push.
 Wonderful pistachios.
 And Marvel Studios have teamed on a campaign
 that deploys baby Groot to promote the snack.
 Nut brand is a source of plant-based protein for anus release.
 I like it.
 I love it.
 Disney just doesn't have anything.
 I can't say that I'm brand loyal to all my pistachios to date.
 But maybe I will be.
 But I do find that I will find that this is
 planning a mental memory in my brand.
 So I probably will buy wonderful pistachios next time.
 You know, I don't even think about like, you know,
 I just buy the bag.
 And I guess that's the point of this is you'll buy the one with Groot on it.
 Yes.
 Well, that's what they need.
 I mean, this is the type of product that they that needs
 some type of extension like that.
 It's got to attach itself to something totally.
 Some borrowed interest.
 Absolutely.
 This makes sense to me.
 Sometimes people at borrowed interest should
 don't necessarily need it.
 Right, right.
 But pistachio probably does buy just the nature of my own focus group.
 Right, right.
 But I based on your research.
 My research said I've never thought about the brand of pistachio that I bought.
 But maybe I should maybe do a taste test here on the red case.
 There you go.
 Speaking of taste tests, I think we should do vodka.
 For our next article, absolute mixes cocktail personalities in their biggest
 campaign in over a decade.
 Hallelujah.
 After several years of regional marketing, absolute returns today with what the brand says
 is its biggest global campaign in over a decade.
 Have you seen this ad?
 I have not.
 It's a really, really cool commercial.
 The world of absolute cocktails born to mix sees the brand
 anthropomorphizing classic vodka cocktails as human characters with different backgrounds
 and different characters.
 So in the commercial, each cocktail is a person.
 And they're like, they're not in cocktail costumes,
 but they look vaguely like what that drink would be.
 So you have a cosmopolitan and a bloody Mary.
 And it's, you know, to show that everything everybody mixes.
 Born to mix.
 Born to mix.
 I'm just going to give you
 for getting through anthropomorphizing.
 I was there's no one.
 She's a foreigner.
 She's a foreigner.
 I would not have gotten through that.
 I would have like struck through that.
 Oh, I've used that word in papers before.
 Really?
 It didn't mean.
 Sort of humanizing.
 Yeah.
 Anthropology.
 Usually instead of humans or something.
 So it's kind of working my way there.
 To anthropomorphize the cocktail.
 I don't tend to be the smartest guy ever,
 but I can please be together.
 Oh, I'm not smart.
 I'm just a nerd.
 But yeah, so they anthropomorphized the cocktails as characters.
 Nick's always anthropomorphizing stuff.
 He's got a little bit of a problem with the view on time.
 He's got a little bit of a problem with the view on time.
 Another, another one, another option.
 A synonym, if you will.
 But yeah, it's a cool commercial.
 It's definitely worth a watch.
 I just like boredom to mix.
 Right?
 Better when they come together.
 And remember, I look,
 I'm gonna get nostalgic on here.
 And today's podcast brought you by absolute vodka.
 Someday.
 Just kidding.
 But absolute is,
 I remember growing up.
 It was like the first liquor that I remember marketed.
 Because they had the absolute bottles.
 And it was cool.
 The absolute t-shirts.
 And they started to get the different flavors and stuff.
 Yeah.
 But I don't know what it was.
 Or something cool about absolute.
 It was like, I don't know, somewhat exclusive or something.
 There was a lot of kinds of other branding and marketing.
 I remember this as a team.
 Smearing off is the first one that I remember.
 But I guess that would probably make sense.
 Given our age difference.
 Yeah, age difference.
 What are you saying?
 I'm old.
 But no, so this is cool.
 It sounds fun.
 The world of absolute cocktails.
 Here for it.
 Yeah.
 We have a little TikTok news.
 We do.
 And by speaking of nostalgia,
 this was like, right?
 High school.
 They came out a little before my high school time.
 And we talked a little bit about,
 remember the naked people at the front door?
 An Abercumbrian Fitch is using TikTok to reintroduce the brand
 and reflect back who our consumer is today.
 Because it's obviously changing.
 Yes.
 It used to be sex cells, abs, abs, no face, and bikinis,
 or whatever, you know, I'm very heterosexual.
 But for whatever reason, I remember, yes, quite.
 Swing one way over here.
 It just, that's just me.
 But I've just uniquely remember always the half naked dudes
 at the front door or whatever.
 Oh yeah, I run Black Friday.
 It was like, I remember that more than actually
 remember the girls like because they don't remember.
 Yeah, I don't remember having them being women.
 That was kind of the iconic stuff.
 But it was kind of aspirational.
 I was like, I don't look like that dude.
 Right.
 I had friends who would go in and be scouted
 and be asked to be, you know,
 front door models and they made no money.
 But they had the credit.
 So they're using TikTok to reintroduce the brands
 to millennials and Gen Z.
 Good place to be folks.
 The 130 year old brand is running a paid
 and organic ad strategy on the platform as well
 as working with TikTok creators to do so.
 The reintroduction follows,
 Applecrumbing and fits overall brand transformation
 in recent years as it slowly shed its reputation
 of preppy exclusivity for early odds.
 They're trying to become more.
 Yeah, I think it's great.
 Which makes sense in today's environment.
 And I think it's.
 And even stylized.
 Their designs are a lot better.
 You know, it's not just a t-shirt
 that says Abercrumbian fits.
 It's a little bit more trendy, a little more mainstream.
 I just like the fact that they're using
 the exact platform that they should be using.
 You're working with influencers,
 doing the right content.
 And so they're checking all the boxes
 for what brand should be thinking about.
 They are.
 And it does give me nostalgia.
 Whatever wherever they're going.
 Oh, totally, totally.
 I mean, I, I remember having the jeans
 that were just way overpriced to whatever.
 But they were some damn good and fit jeans, you know.
 They were good jeans.
 They were.
 Hollister was too.
 But Hollister's kind of falling off the face of the earth.
 Yeah, I haven't seen Hollister.
 And they weren't quite as,
 I didn't feel like quite as exclusive as Abercrumbia.
 They were.
 I thought they were a little more.
 And they were a little cheaper.
 And they were a little cheaper.
 Yeah, surfered people.
 Right, that was West Coast.
 Abercrumbia was easing.
 Yeah, yeah.
 They somewhere around.
 Yeah.
 Hollister kind of came around after I was like,
 out of college, I was like, oh, I'm not right.
 Too young for me.
 Where am I?
 My golf shirt.
 Right, right, right.
 There you go.
 But cool.
 Yeah.
 Tight.
 30 minute wonder there.
 Good episode.
 Indeed.
 Good episode.
 Indeed.
 I'm hungry for an egg roll and some good cookies.
 And cookies and vodka and gin.
 And a shot of gin.
 Yeah, there you go.
 Double shot of my babies love.
 Cool.
 Good episode.
 We appreciate your about there.
 You know, we're to find us.
 The radcast.
 Dotcom search for all the episodes.
 Look up Grove cookies.
 You'll find the highlight clip from today.
 All the growth.
 I'm just telling you.
 And you'll be hungry.
 I end up looking up that Prada.
 That Prada bag.
 Prada NFTs.
 You've been eyeing it.
 We got you.
 I'm Ryan Alfred.
 Christine Yassi.
 Find me at Ryan Alfred on all the platforms.
 We'll see you next time.
 Bye, y'all.
 Radcast.
 To listen to full episodes or to contact us,
 visit us on the web at theradcast.com.
 Or follow our host at Ryan Alfred on Instagram.
 Thanks for tuning in.