Weekly Marketing and Advertising News July 15, 2022

 Hey, everyone. Welcome back to the red cast here is the red cast news. I know I am not the voice
 you typically hear. First thing when this gets going Ryan is on vacation this week. So I have one
 of our account executives. Ray say hello. I'm not account executive. What are you? I'm a digital
 director. Digital director awkward. But we'll keep going. No, keep it in. Keep it in. I don't even know
 what my job description is half the time. But this place would not we wouldn't be where we are
 if it weren't for Ray. We owe a lot to him. And I'm very excited that you're here with us today.
 Thank you. On July 15th, this is your weekly marketing news, a little bit of the metaverse,
 a little bit of TikTok. And of course, your social holidays. How's your week been? It's been great.
 Been busy. Yeah. All the digital things. All the digital things. We've had a great week at radical.
 Find some new clients. Right. Having some some fun. Can't complain. Never been better. Yeah.
 We're having a better week than I would say Elon Musk is true. With all of this Twitter nonsense,
 he has backed out of it. Yeah. He's such a troll. Can we just talk about how big of a troll
 is for a second? By all means go. Yes. Actually, I'm just going to talk to him directly.
 Excellent. Mr. Elon Musk, you are a troll. But if you have any extra money hanging around,
 Christine and I literally just need $3,000. That's all that's all it would take. I will put my
 Venmo and all of our Venmos cash app in the in the show notes. Let's make it go viral. Let's
 make it happen. Hashtag. Give Christine that $3,000 for me. But I do think that was his plan the
 whole time. Yeah. That was never a real intent to buy Twitter. See, I don't know if I totally
 agree with that. I think he genuinely would have done it. I think that the bots were a thing for him.
 Yeah. I mean, I can see why it would be a thing for him. But at the same time, I mean,
 you're the richest person in the world. Yeah. And he is a troll. Yeah. And his tweets have been
 hilarious lately. Yeah. I don't know if we can get some of those in this. Listen, just yesterday,
 I think it was that I saw that Trump had posted something on true social and then it was like
 bashing Elon Musk. Yes. Yes. And Elon was like, this is hilarious. Yeah. He loses no sleep over that.
 No. Again, money can't buy you everything, but my goodness. Does it help with a lot of things?
 And then we had the James Webb telescope this week. Those photos have blown my face off.
 Well, you look great for having experienced your fake phone up. I don't think you're a big space fan.
 Oh, yes. James Webb telescope. Yeah. Really interesting telescope. It sees in the infrared
 spectrum. So it sees a lot more than the Hubble did. There you go. Wait, question. Do you guys
 think there's aliens out there? I don't. We kind of talked about this a couple of weeks ago,
 when we're talking about unidentified aerial phenomena, which is what we call UFOs now.
 Right. Clickly correct. I don't. I'm again, I think there are like ghosts and paranormal things.
 So anything. Yeah. Very related would be I would think would be paranormal. But I don't think
 that there's like little green men out there. But what do I know? I just asked Elon Musk for $3,000.
 Why do they have to be green? Why not purple? You're true. It's true, true, true.
 I heard they were gray, but I don't know. We're infrared. Hey. Yeah. But my question is,
 is like, if they're out there, why not just be among these pictures? Hey, how you doing? Yeah.
 I mean, if I was out there, I would leave Earth alone. I'd be like, I don't really want anything
 that y'all are good. Y'all are done. But then I think about like area 51. Why is that so
 classified if there's nothing there? True. I don't know. I mean, they're just trying to like make
 life in a telescope. Telescope? No, tube. I can't talk. It's fine. Yeah. So that's our
 our little blurb. We're kind of it's gone this week. We do want to mention our sponsors.
 If you are watching this, we have some new hat colors. This one is navy blue. I feel like
 Vanna White right now. Our fabulous podcast sponsor branded bills. They just had a new product
 launch, which is the Southwest collection. Nice. You seen it. I have. There's teal involved.
 Very summary, very sporty. And you can purchase that collection along with anything else on
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 It's a win-win for everybody. Win-win. Yeah. Yep. If you do tag us. Tag
 radcast tag branded bills on social media. And we'll entry you into maybe a giveaway.
 Yeah. They also I saw they were having some like state t-shirts or something.
 Yes. They have a new elite collection with all of their American flags.
 A little bit vintage with kind of the red banding around the hands. Yeah. Great stuff.
 And then into our social holidays. So happy. I didn't wish you a happy gift something
 away day today. But going back to Elon Musk, if he wants to give away something. Exactly.
 It is give something away day. Elon. Right. Right.
 You're one of our avid listeners. Right. Of the radcast. If you want to be on the show.
 Just a million dollars. You make that happen too. You won't miss it. I promise.
 Thank you, swear. Yeah. It'll come out in your text. You'll be fine.
 And then Sunday is world emoji day. What's your favorite emoji?
 The upside down smiley face. No questions asked.
 So I don't use this one a lot. But it's probably one of my favorite emojis. It's like the newer
 melting face emoji. Yes. Yes. Yes. Where it's like smiling. But it's also melting in the
 ground. Yeah. I don't know the context of using it. It has the same energy as the upside down
 smiley face. It does. It does. But that is my most used that. And I send the cigarette a lot.
 Like I'm making a point. Yeah. Since I air smoke.
 So I like to send my friends a cigarette. I actually started using the tilted laughing emoji face
 because I read an article a couple months ago now that like all the younger generations
 think the laughing emoji is just not cool and chubby. I have. Yes. I have seen that too.
 I said that on TikTok. I just switched it. You were like, oh, miss me with that.
 Well, 31. I might be a geriatric millennial. I don't know. Look, I'm 26 and I think I'm a
 geriatric male. Who knows? And then Monday is national ice cream day. I will be celebrating.
 Of course. Well, you absolutely. What's your favorite flavor? I would have to say chocolate chip cookie
 dough for sure. Oh, okay. I'm a rocky road gal. Yeah. Give me. Give me those a little like chunks
 of chocolate chip cookie in it. Totally. Yeah. Totally. I hear that. And then I think that's it for
 our social holidays this week. I think so. Hop into the TikTok news. Absolutely. So yours and I
 favorite social media platform TikTok. Yes. So essentially what I was reading the other day and
 it's actually becoming true because they use it yesterday is TikTok is just becoming more than
 just your video platform. Yeah. So they're really kind of tweaking the algorithm to say, hey,
 if you're searching for the best tennis shoes. Yeah. You're going to pop up with those brands.
 And so one of the things that I think has been low key and we actually talked about it. I think
 I'm an episode a couple months ago, but how they passed Google in traffic. Yes. Yes. So I would say
 for the fellow social media platforms out there, they're coming, they're bigger than that. So
 they're going after Google itself. So really kind of diving down into the search engine,
 the algorithm, and tweaking it one kind of hashtag at a time, one search term at a time. Yeah.
 Going after it. So no, it's I mean, as Ryan says every week, it's too big to ignore and it's
 here to stay. And then they're, I mean, it's it's so user friendly. And to me, and maybe this is
 just my algorithm, I think it's one of the most positive social media platforms. Yep. And it's like,
 I don't, I don't doom scroll when I'm on TikTok. Like it's one of the only things that I'm like,
 oh, if I'm kind of in a funk, I'll pull up TikTok and, you know, laugh or be inspired to make
 something in my air fryer. I bought an air fryer because of TikTok. I think I purchased on TikTok.
 Where the TikTok made me buy it. There it is. And one article that I read was talking about how
 marketers and ad agencies need to be budgeting more and spending more money on their content
 creation. So you heard it here, everybody. It's a great way to bring revenue and, yeah,
 I mean, in it, I think one of the things too, it levels the playing field, right? So it's not just
 for big brands. Yeah. You can have a smaller brand, a local brand, but also be just as successful
 as those big brands with any kind of things that you're selling or e-commerce or whatever it may be.
 So and it's not too big to get started on now. I remember this is like kind of an aside, but
 I was at a comedy show back in January of 2021. And it was when all of my friends who were
 comedians were getting on TikTok. And one of them had just started to go viral and everyone,
 like all of my comedian friends were like, get on there, like get on there now because there
 aren't ads yet. You don't have to pay for anything. Like there are no sponsors now so time to do it.
 One woman, her name is Shelley Belly. She was on the circle. She has like 500,000,
 400,000 followers on TikTok. And she just like got in at the right time. And like that is her
 career now. Wait, is she your friend? Yeah. I know her personally. Yeah. She's like my comedy mom.
 My wife and I are obsessed. She's amazing. Yeah. We're going to have to go get coffee with her.
 There you go. I'm trying to get her on the show. And keeping with our TikTok news, 50% of marketers
 impede ROI by under investing in media, while social media delivers 1.7 times the ROI of TV,
 social sees less than one third of the spend on TV. Meanwhile, podcast ads. Hello,
 influencer marketing and branded content can deliver over 70% in brand recall with influencer
 marketing ROI comparable to that of mainstream media. This is huge. This is huge. And it's
 something that we've always talked about. I mean, I feel like I've been preaching this still in
 blue in the face, but especially with like recession talks of recession coming. Yeah. A lot of
 companies say, Hey, let's get back here. Let's get back here. And really the winners of
 recessions in the past have been those that have only continued, but increase their budget spend.
 Yeah. And kind of press the gas even harder. And especially with the creators and influencers,
 I don't ever want to like undersell somebody because a lot of my work, I do freelance,
 but a lot of times that is a cheaper option. So you can increase your spending and have even more
 success on the ROI. I mean, the numbers speak for themselves. Yeah. And I mean, again, the name of the
 game is to keep going. Keep, keep pressing that. I mean, keep pressing the gas when I'm trying to say
 yeah, it's almost lunch. Yeah, it's almost lunch time to go. But yeah, at the end of the day,
 recession or not, I mean, you got to spend to make money. Right. You got to spend to make more
 100%. So invest and invest in podcasts. Right. Speaking of sponsor us.
 We're looking for sponsors. And that's it for our TikTok news this week. Nick, if you will queue up.
 Trends in the metaverse. We miss you, Ryan. We had to be releasing here somehow.
 Oh, I thought we were going to get non-core. I was excited for a second.
 Here we go. Samsung launches space tycoon metaverse experience.
 Big companies are now focusing part of their efforts on creating enticing metaverse based
 worlds as part of their strategy. Samsung, the electronics company obviously, is launching a
 metaverse world constructed as part of the Roblox universe. The experience called space tycoon
 will allow users to participate as part of a space station getting resources to design and produce
 Samsung products. How do you feel about this? I think the verdict still out with metaverse.
 Sure. That's how I feel. I can get behind it when it is this tech centric because it makes sense to
 me. And again, as Ryan and I've talked about in previous episode, that's the building a space
 station. That makes sense to me for VR. I don't really get like I'm not totally into the NFTs and
 all of that, but it's interesting. I'm always fascinated when big brands get involved in this
 because it still feels so like, is this pretend? This is a real big. Speaking of big brands getting
 involved in the metaverse too, in this part probably doesn't make sense. I've read it the other day
 and I was like, why are they doing this? But Playboy is building a digital Playboy mansion. I did see that.
 I did see that. Interesting. Love that for them. Yes, they're going after a particular crowd.
 For whatever. We don't want to leave their homes. It's fine. Sex sells. That we know and no matter what,
 that will always be case. Even in the metaverse. Even in the metaverse. There's a hashtag in
 there somewhere along with a whole lot more. But that's it. That's all we have for our trends in the
 metaverse. Playboy and Samsung. Trends in the metaverse. There's the encore I wanted.
 We talked about this a little bit before the show, but I'm sure it will come back because SkyVodka
 and Jordan Peel encouraged consumers to look at the sky. SkyVodka has partnered with Jordan Peel's
 newest film, Nope, to create a co-branded campaign. The campaign will encompass out-of-home advertising,
 social media, consumer sweepstakes, and other activations. This is super common with celebrities and
 brands kind of collaborating on new media releases. Like Mac and Cheese did it with the Adam
 project and Ty did it with Dr. Strange. It's interesting to me too that they're using a lot
 about a home. People like to kind of brush that off as old school traditional, but it makes
 complete sense here. So I think what's old is new again and I think that's just one of the ways
 that I mean even big brands are saying it all works together. It's not just one thing. It's not a
 magic pill, magic button. It is everything that you look at, everything that you see, kind of every
 piece of life that you go through. They're going to be there. And it's that consistency is key
 and almost almost like vintage ideas that always come back and there's an nostalgia to it as well,
 which just aids, you know, in the success of everything. There's another big, the new Minions
 movie. I'm sure you guys talked about it, but like their brand activations and partnerships
 with everywhere from like a bagged salad brand to you. I think there was a electric toothbrush.
 Yep. Minion. What? They're on like feminine care products. It is bonkers. Give that team
 a round of interest. Compounding interest. It's everywhere. Yeah. It's everywhere.
 Everyone loves Minions. Right. I haven't even seen the movie, but I can tell you they're out there
 because they're everywhere. I see a lot of interviews with Steve Carell, but that's about it.
 Right. Who you see? Nope. The New Jordi movie. I mean, I probably won't make an effort to go like
 to the theaters and see it, but I think that you're a movie fan. I love it. Okay. Yeah. Give me
 all the horror movies. Interesting. I would not have thought you a horror movie. Horror movies,
 ghost shows, paranormal shows. Love it. All of it. Nice. Yeah. Nice. Did you like us or
 get out better? I think I liked the twist in us better. Okay. Yeah. Interesting. Yeah. I love both
 of them, but I think you're the first person I've talked to who preferred yes to or the twist
 at least to us and get out. Interesting. And then we have Manscaped. This I have so many feelings.
 God. Manscaped sharpens edgy humor strategy with multi-layer Pete Davidson deal. Securing a long-term
 celebrity endorsement could help Manscaped generate more widespread recognition ahead of its public
 debut. Manscaped aims to tap into a vast cult like fan base that values Davidson's candor and
 willingness to address taboo subjects. You know what? I think this is very smart because they're
 not just getting Pete Davidson. Yeah. They're getting the Kardashian clan as well. Yep. Yep.
 They're already edgy too. I mean, they're already right. No edgy and everything. So just adding
 those two big names in there. Yeah. And I don't I am not a Pete Davidson fan in the slightest at all,
 but I do think he's very quick on his feet and I enjoy I've enjoyed moments of him on SNL and this
 feels so like match made in heaven. Yeah. In a better and chocolate relationship, right? It does.
 It makes complete sense. Yeah. Yeah. Even though I can't stand him and I don't get it. But
 wait, why can't you stand him? I don't know. I you know what? That's I shouldn't I should
 rephrase it. I can't it's not that I can't stand him. I don't get why everyone else is obsessed with him.
 I don't like that's that's the main thing. I don't think I've enjoyed moments of him on SNL. I
 don't think he's that funny. Right. Um, I don't care for his standup at all. I just I just don't
 care for his humor. Yeah. He had a specific type for sure. I am I am not it. I'm also afraid that
 if I ever met him in person, I fall in love with him because that just seems to be what happens
 apparently. Apparently. I would also say he's probably falls into he's I think he says somewhat
 good comedian, but falls into the famous people that why are they famous? Yeah, which is why he
 and Kim are gathered. But I think that Kim is brilliant. I think Kim is secretly smarter than all
 of us. Yeah. You know, I think the brains of that family is the Chris. Oh, yeah. 100%. Yeah.
 No, they are they are not. Yeah. They are not dumb people. Right. At all. At all.
 This next one, I love Philadelphia cream cheese, which I love in general, serves burned out
 diners at Philadelphia restaurant. That's feel F-E-E-L. Feel Adolfia will feature cheese and
 fused dishes named after feelings like allure curiosity and spontaneity that seek to stimulate
 the senses. In addition to the restaurant, the Kraft Heinz brand will release the feel Adolfia
 experience and immersive cookbook, which includes edible pages curious interactive sense and
 sonic experiences. What say you? Yeah. You really got me with those edible pages in your
 active sense. I think this is great because we're trying like any of the brand is trying to refocus
 on community and like physical experiences. Right. After two years of our whole lives being
 virtual and even with the metaphors being what it is, kind of this like refocusing on human things.
 Right. I think it's great. I do love the idea of just like the different
 senses going with the different plates and anything cheese. I'm going to love anyway. Amen.
 Give me all the cheese. Amen. No matter what type of cheese. I'm not a green one unless it's vegan.
 I'm like, review good lord. Right. That's not really cheese. We love all the vegans out there,
 but you're not making cheese. Right. Right. You're not making cheese. It's fine. Happy that it works for
 you. Yeah. Do you like to cook? I do like to cook although my wife does miss the cooking. So
 love that. Happy for you. Yeah. But now I think this is really smart. It's a multi-sensory campaign
 that looks to engage with consumers that are burned out and crave new experiences after the pandemic.
 With the edible pages though. Let's talk about that for a second. Like what? Is it going to be
 cheese pages? It's like a step up from the scented pages. I can eat it like a scratch and sniff marker
 or whatever. Right. Right. But it's like roll and eat. Or roll a roll and eat. Yeah. I don't know.
 I don't know what that would be like. I feel like wasn't there. Was it going to taste like?
 I don't know that I can't tell you. We need to get one in here. It's a Michelin star restaurant
 that's doing this though. So it's not just like going to be diner food. So probably it might taste
 terrible. But I was about to say I think that's where they go wrong. Yeah. Give me a diner food.
 Give me diner experience. Yeah. Because the five stars are great for a particular time and place.
 No, I hear that. But usually they come out with like a little piece of food that's two thousand
 dollars. I do love my fine dining experiences though. Right. And that's right. Keeping our food
 theme here. Unilever's magnum explores sustainable fashion, a digital realm with cocoa dress. This
 is such a curious brand collaboration to me. Unilever's premium brand magnum ice cream has partnered
 with luxury Dutch fashion designer Iris van Herpen to create a wearable vegan shout out. Vegan
 cocoa bean dress coined the first of its kind in the hote couture space. Magnum ice cream's
 partnership with Iris van Herpen not only widens its reach to the luxury fashion community and
 further elevates its premium status, but also represents the brand's first step towards its
 circular fashion ambitions and continued sustainability efforts. This is wild to me. Yeah.
 I can try to like picture this dress and I don't know. It looks very, very weird. I can imagine.
 It is brown obviously. And it has a lot of texture. But I'd like the idea of there it is. Yep,
 very weird. And it does. I mean, it looks like they're commercials. It looks like they're
 the magnum ice cream commercials. Yes, it does. And I like the idea of
 trying to brand yourself as a luxury product and so connecting yourself with
 the hote couture. I think that's smart. And then it's a vegan dress because Magnum's coming out
 with a vegan ice cream. Right. Makes sense. Yeah. We've come a long way from Lady Gaga's meat dress.
 Oh my goodness. A long way. How controversial that was. Right. Right. Still is. Still iconic stuff.
 Still something. And hopefully we'll be talking about this in 10 years. I don't know. Maybe.
 Have you ever had a magnum bar? Oh, yes. Oh, yeah. They're so good. Maybe that's what we
 should do on a national ice cream day. I mean, let's do it. Bring them to the office. Yeah.
 I can do that. Any final words? Parting thoughts?
 Parting thoughts. No, but I do want to discuss this whole Netflix, it's Microsoft thing real quick
 because that to me from a digital standpoint, you did, but it's okay. We're going back to it.
 Perfect. We have it all in a control here. Don't worry.
 So yeah, I think it's interesting that Netflix obviously being who they are going through what
 they're going through lately has chosen Microsoft. Yeah, I think that was odd. From a digital standpoint,
 obviously, the first thing that pops in my head is Bing. Yes. But I also on the flip side say,
 I think Microsoft is someone we need to keep an eye on. Obviously, they're a big brand. Yeah.
 But from a digital advertising space, I think that's a kind of under the radar situation.
 Yeah. And Microsoft is one that feels not old because we all have it and we all use it on a daily
 basis, but I don't think of Microsoft as anything trendy. Right. Right. And this feels like another one
 of those brand collaborations. Are you going to, how is that going to fit into product placement
 and the paid advertisements? Right. It feels like, yeah, it feels very much like, especially in
 the times these days where Facebook and Google, they're all getting those privacy issues and
 Microsoft is kind of just humming along. And that's, I think that's part of why Netflix has tapped
 them because Microsoft is so good at keeping custom privacy at the forefront. Yeah, true.
 But yeah, other than that, I think I think that's pretty much it. Nice.
 Well, thank you all for tuning into this brief episode of the Radcast. Ryan, we're back with you
 Tuesday and moving on from there. Yeah. So yeah, make sure you check out that James Webb telescope.
 Yeah. We'll help those photos. I mean, they're all over social media. You, you cannot possibly
 miss them. Right. You know where to find all of us at the Radcast. Follow Ryan Alvaro on all of his
 social media platforms. Nick Weaver. I'm pristine. I see. I'm very Harvey. Until next time,
 or until Ryan's out again. Yeah. And happy, give something a way to search for Elon Musk. Elon Musk
 give me a million dollars. Thank you. Bye guys. To listen to full episodes or to contact us,
 visit us on the web at theradcast.com or follow our host at Ryan offered on Instagram. Thanks for
 tuning in.