The Radcast’s 400th Episode

 You're listening to The Radcast, a top 25 worldwide business podcast.
 If it's radical, we cover it.
 Here's your host, Ryan Alford.
 Hey guys, what's up?
 Welcome to episode 400 of The Radcast.
 I'm Ryan Alford your host.
 I want to thank you for the opportunity to bring you episode 400, wherever whenever
 however you are, we are your number one business and marketing show on Apple podcast.
 And hey, I always say good things come over time.
 It only took six years, 400 episodes and a lot of blood sweat and tears.
 And yes, there was blood shed in this room at some time.
 I'm sure I picked my finger on something, but I appreciate everyone.
 Saw your our producer, I got Cameron here, producer, assistant extraordinaire and all of you
 at home or wherever you are, listening to the show.
 It's been an honor to bring 400 episodes.
 I was reflecting on what to talk about.
 And you know, you start to do these sorts of things and you start to think about the
 outline.
 And I'm like, you know, it all felt self-serving like, oh, yeah, 400 episodes, like what
 is all that?
 How long?
 And it, look, it's been thousands of hours.
 It's been dedication.
 It's been two episodes a week, rain or shine, holidays, all that stuff.
 And you know, it brings a lot of reflection.
 But I want it to be through the lens of value and the lessons that are learned that I
 think transcend not only podcasting and branding and marketing, but really life in general.
 And I really wanted to share not only some of my favorite clips, we've done some best
 of episodes.
 You can check those out in previous episodes where you hear some of those things.
 And we are going to sort of share some of the clips from some of my favorite guests.
 I think bringing that to the front of the timeline and episode list for new listeners
 is important.
 So we will have some of that here towards the back half of this episode.
 But I wanted to reflect on four things.
 I guess accidentally lining up with 400.
 But four things, the biggest things I've learned, the biggest a haze if you call them.
 And I think the biggest value elements that can bring something to you listening, whether
 being your business and your life in your marketing, I think it transcends all those.
 The first thing that I want to touch on is the power of conversations and the power
 of relationships.
 This show is built on two episodes a week, one of those being an interview where I bring
 forward some of the best in the industry for any particular field.
 Some people that I just really think are smart or just well known names that I think have
 a great business and marketing story underneath or behind the curtain of their success and
 entertainment or sports or otherwise.
 And I think what I've come to realize is how much, you know, just in 30, 45, one hour,
 how the power of that conversation can lead to so many things.
 So one, you bring conversation brings understanding.
 There's two things that happen in a conversation, one, and everyone thinks it's about when you
 think about talking and conversation, you think about what you're saying, but what it
 is and what it is for me and what I think I've ultimately gotten good at on this show is
 the power of listening.
 Because when I'm on this show, I am hyper focused on nothing but the guest, nothing, but
 the conversation and listening to what someone else has to say, understanding how they
 feel and knowing their perspective.
 And I think the power of conversations gets lost in today's world of social media and
 video.
 It's so many things that are in our face.
 We just rarely sit down and have an uninterrupted discussion anymore.
 And I have just taken so much out of these 400 episodes.
 Every one of them is a dialogue, a dialogue of understanding, a dialogue of learning,
 a dialogue of really coming to terms with different perspectives.
 And the power of what comes from that has been really enlightening and refreshing for
 me.
 And what that ultimately is done is build relationships.
 The power of relationships has never been more apparent to me.
 Those come in the form of ideas sharing, learning from others, getting a new perspective.
 They come in the form of business opportunities with not what you know, who you know, creating
 connection, creating leverage, and then ultimately just the power of camaraderie.
 I naturally strike up these conversations with my guests and I would say more times
 than not.
 I keep up with a lot of these same people, whether they're well-known famous artists or
 just a general business person, we're texting DMing different things.
 And it really brings to life more, we live in such a kind of a faux digital world where
 things don't seem real.
 And the power of that conversation in those relationships becomes extremely tangible from
 having this show and building those relationships at a level that bring value, hopefully to the
 guests, but 100% for myself and making me a better person and having a bigger perspective
 and learning things.
 And so the first one, the power of a conversation, the power of relationships, number two, you
 know, we think there's this success formula.
 We all think, hmm, they're smarter than me.
 They're just, they've got something over me.
 They're smarter than me.
 They know more than me.
 They're luckier than me.
 They just knew the right person.
 They got the secret inside trick.
 That's why they're so successful.
 Well, they're good looking.
 Oh, they're in shape.
 We all think there's these things, these tangible things, but here's what I've found
 to be the number one determination of success, whether that's Mark Randolph, the founder
 of Netflix, Grant Cardone, one of the most well-known real estate influencers in the country.
 Gladly, the names go on and on.
 These are both time millionaires, sometimes billionaires, Howard Panace billionaire.
 This is the key.
 This is the trait of the most successful people in the world.
 It's not smarts.
 It's not looks.
 It's not what you think.
 It's grit, GRIT baby.
 It's grit.
 They don't take no for an answer.
 They don't stop when things get hard.
 They live in discomfort.
 It wasn't all gravy.
 They have grit.
 They love the grind.
 They don't mind the setbacks and they get after it and they push through.
 First idea didn't work.
 No big deal.
 Second idea didn't work.
 No big deal.
 They push through.
 No, it's not easy.
 No, it's not our rainbow and sunshine, but grit is what makes people successful.
 It's the power and the willingness to do things when you don't want to do them and
 it's rare.
 Grit is rare these days.
 So if you want to learn how to be successful, learn how to get grit, learn how to be tough.
 And this isn't like some faux tough that didn't go into the gym and working out, though
 a lot of successful people are in good shape because there's a correlation, right?
 You go to the gym, you do push ups, you don't want to be there, it's shit sucks.
 But it has impact.
 You see what happens when you go, you lose weight, you put all muscle, you have all these
 other benefits, your health is good, you feel good, but it's hard and it hurts.
 But grit is what makes people successful after talking with over 200 people from all walks
 of life successful, stars, billionaires, millionaires, grit is what will make you successful.
 Number three, social media is underrated, not overrated.
 You heard that right.
 I don't love Facebook, let's be honest, Facebook kind of sucks, but you know what, it's
 fucking powerful.
 And so is Instagram and so is TikTok and so is YouTube.
 All these channels are uber powerful.
 They broke down the barriers and made and democratized media.
 Let me explain 15 years ago, the only way to be known, the only way to grow awareness
 was through mass media, TV, radio, outdoor, print, newspapers, all the brands that could
 afford it, the movie stars and other people that had careers that pushed them into media.
 That was the only way.
 Social media has broken down all those barriers.
 You get get reach and frequency organically, anyone can become a star.
 It's not limited to being on television.
 Hell, nobody even wants to tell if there's any more really.
 Let's be honest, it's streaming.
 They don't watch the commercials have 90% of the time, but social media is underrated in
 its power and it's an ability to build personal branding.
 You notice I didn't start this by saying well, personal branding is underrated, but you
 know how I feel about that.
 But the reality is social media is underrated because of the power and the leverage that
 you can create with it with really no cost other than your time at first.
 And the number of people that are leveraging it, you would think is oversaturated, but
 I would say it's actually under saturated.
 It's oversaturated with opinion and waste of energy on shit that you can't control.
 But it's way underutilized for leverage, sharing knowledge, gaining knowledge and turning
 that platform into a real business career or amplifying what you're already doing.
 The opportunity is huge and social media is underrated.
 This show was built on the power of using social media to make contacts, deeming guests,
 creating leverage with our own popularity.
 That's number three.
 Number four, final, the biggest learning, one that, you know, everybody says, what would
 you do different?
 What would you go back and change?
 Go big, B-I-G, baby, look.
 I started this show as someone that had done a lot in marketing, some of the best-known
 campaigns in the world working with some of the largest brands in the world, but no
 one knew who I was.
 And so I called friends and family and invited people that were great.
 But I kind of put myself in my own box with, well, I need to start small and you know,
 who do I, I can't, you know, I got to, I can't have, oh my God, I couldn't DM Mark Randolph,
 you know, like, look, I'd accomplished a lot.
 But because I thought my show's new, you know, who am I?
 We have just limiting beliefs as humans.
 And that's though, and though I consider myself a pretty confident person, starting something
 new that I'd never done, I realized even more and it's transcended and brought to life.
 Some of the other ways in things that we do, but you've got to go big.
 And this isn't just if you want to start a podcast, this is anything that you do.
 Every guest that I've had, every conversation that's been had, it's reinforced that you
 have one life to live, you got one opportunity to do these things.
 Why would you go small?
 Going big doesn't mean spending money, but go big with your idea.
 If you think you've got something, take it 10 steps further.
 I haven't read this book, but a lot of people talk about it all the time.
 There's, there's tenets of it out there.
 And I believe this now having started some of my own companies and growing and scaling
 them.
 It's easier to 10x than it is to 2x.
 It's the strangest thing, but it's true.
 It is easier to go big than it is to play small because you put yourself in these boxes.
 You put up unnatural barriers and you create unnatural tension when you try to play small.
 And that transcends podcasting all the way to business, to ideas, obviously you have
 to scale and be responsible, but you got one shot, go big.
 Those are the four key takeaways from doing 400 episodes.
 A lot of those transcend marketing and business, but I think at this stage, we've earned the
 right to kind of tell you a lot of things across the gamut.
 And I think that all of those played a business.
 They all played marketing, the power of conversation relationships with your customers, with
 your people, internal, external, the grit of successful people, how you hire, how you
 train, how you mentor, social media being underrated.
 It's not just a box you check.
 It's a box that you check over and over and over again because there's so much opportunity.
 And finally, going big, if you're starting to show, you listen to this, you're looking
 for insights, become the best in your industry, start and assume and act and play like the
 biggest dog in town.
 It's not arrogance, but if you aren't confident, no one else will be.
 And that's what it said in everything in life.
 I have four sons, teach them all the time.
 And look, I want it for them bad.
 I'm like, son, if you're going to shoot 10 free throws, shoot 100, if you're going to,
 you know, like, if you're going to do it, let's do it.
 Does it mean you have to win every contest?
 But go big.
 Finally, I'll say this, the last one plays into the future of this show.
 In the essence of going big, we're now going to be expanding the radcast into a media
 network.
 You're going to see news of that.
 We're going to have multiple shows.
 We actually already have a few shows underneath the umbrella, but it's going to be more officially
 branded announced.
 Just start to see that braining on other shows definitely encourage you.
 We'll be giving links and doing what we do best as a marketing show.
 We're going to market our own products and different services and other shows.
 And then this show will ultimately become the Ryan offered show.
 And you'll see that braining.
 That's a natural evolution with having multiple shows underneath the radcast media network
 with Ryan offered show being a part of that with a lot of the content staying the same.
 But I didn't want to do that for vanity purposes.
 I mean, I thought about calling that show the show that to begin with, but quite frankly,
 I just thought the radcast was cooler.
 I just see it's radical.
 I believe in radical thinking and I didn't want it to be about me.
 But at this stage with the radcast media network getting bigger and this show becoming more
 and more about my perspective, along with guest perspectives that are tailored from my
 personal choices of who comes on, I think it does start to make sense.
 So you'll see notice of that in the coming weeks that won't immediately the next time
 you come in, you probably won't see that on our logos or anything.
 But it will be coming and you will start to see broader shows underneath the radcast network.
 So if you're listening, that was a good time to get on.
 We have packaged all of the learnings.
 What's taken us six years will take you less than one because we know how to do this
 shit now, process procedure, everything, streamline, systemized for how to take a show from
 nothing to something and if the radcast is any demonstration, now the number one marketing
 and business show on Apple with over 1.5 million downloads a month.
 So again, a good time to get in touch.
 If you're hearing this and want to shoot me DM on Instagram or get in touch on my website
 at Ryanoffer.com, lots of ways to get in touch with me and Cameron or someone from our
 team will get in touch.
 If you're looking to grow your show, if you're starting at nothing, or if you are starting
 from ground zero, we love to help you and it's a great opportunity to that end.
 I wanted to bring, you know, it's episode 400.
 You can check the best of episodes, but I did want to just call out a few of our favorite
 clips and my favorite interviews, let me look, they're all my babies.
 If you're watching the video, look behind me, we've got them on the wall.
 That's another reflection is I look around this room and how it's grown.
 This wall's grown with all the guests and some of our hall of fame of favorite guests
 and people we've been blessed to have on the artwork that I had, the head start world
 that I have from Matt Caesar, 2016 worlds series champion Matt Caesar, who's the hell of an
 artist, the Michael Jordan framed painting that he did hand by hand unbelievable when we
 do working more with Matt more news with him.
 He's so fucking talented, but I do want to call out a few of my favorite people and favorite
 clips from the show and a few nuggets as you kind of embrace this 400 episode of the
 Radcast and first, my main man, Grant Cardone, I love having Grant on the show.
 It was a quick 20 to 30 remote episode, but a relationship that's been built.
 I touch base with Grant from time to time.
 He's uber successful and real estate undercover billionaire needs no introduction, but he
 really taught, you know, this is so funny.
 You have these multi millionaires billionaires on the show and the simplicity, but direct
 this other advice is what's so both enlightening, but also endearing.
 Grant taught us the importance of showing up and doing something even if you don't want
 to do it, starting to think big and how to give back to someone.
 See, it's practical.
 Just listen to this clip from Grant.
 I know you have the 10 next platform.
 I know you got seven of these and five of these and four of those, but like, have you
 boiled it down like for both yourself and maybe others, like what that success formula
 truly is?
 Yeah.
 Well, you know, I did some of that on undercover billionaire, right?
 Well, one is show up, show up, say yes to it.
 You got to show up.
 Like if you don't show up, you can't get lucky.
 You can't get lucky.
 Nothing good happens.
 Nobody's going to come to your home, your sofa, your bedroom and give you anything.
 It's just not going to happen like you have to show up.
 And then once you show up, you got to show up, right?
 Like you got to be available for whatever you're doing, even if you don't want to do it.
 So I do stuff every day.
 I show up for stuff every day.
 I'm like, I kind of want to do this, but I show up and then I act like I want to do it.
 Right?
 So you got to show up and then you got to be willing to change your mind about it because
 something super cool might come out of the deal.
 So number one, you got to show up.
 Number two.
 And while you're showing up, you got to drop your bad attitude.
 Like if you're negative bad attitude, stuff's going wrong.
 You lost your mom, you got COVID, whatever the hell happened.
 Well, nobody needs to know about that.
 You got to show up and be 100%.
 Number two, I would tell everybody, like I'm always looking for a 10X target.
 Always, I wake up every day, never satisfied where I'm at because I'm always looking for
 the 10X.
 I'm looking for, I got 4,000 or 12,000 units.
 I'm going to get 120,000.
 120,000 units, bro, I'll be like, I can run for president in the United States.
 Like I'd be a major player on planter if I can get there.
 I don't know if I can get there.
 Today, I probably doubt that I can get there.
 I mean, to be honest with you, I don't like, I don't think I can do it.
 I don't think, I don't know, did I have enough time?
 I don't have enough money, but it's cool to think about it.
 And that's what I did on undercover millionaire.
 They said, could you build a million dollar business in 90 days?
 I said, no, but I could build a 10 million dollar business in 90 days.
 She's like, what are you fucking with me?
 I'm like, kind of a little bit, but I want to go for 10 million, not 1 million.
 And I ended up coming up short.
 I did five and a half million plus 1.7 million dollars.
 Whether real estate, we had $7 million in 88 days.
 And I could have probably left this 70.
 So number two is, you got to think big every day.
 I got to be thinking about not how to get one deal.
 How do I get 10?
 Not how do I get 10 people?
 How do I get a hundred?
 Like whatever it is, just 10x to think.
 It's ridiculous anyway.
 And then the third thing is, give back, man.
 Once you start hitting or not hitting, no matter what's going on,
 man, find somebody you can help today.
 Like that keeps fuel in my tank.
 And if I'm winning, I'm going to share it with somebody.
 Hey, man, I tried this little trick, this little thing.
 I did this little thing and it worked.
 And if I'm not, if I'm failing that day and I'm down and out,
 I'm like, let me go see if I can help somebody get up.
 So those three things have always been there for me.
 Next on my list is my man, the real Bradley,
 had the pleasure of going to Las Vegas.
 I was on Brad's show.
 He did me the honor and the pleasure of having
 him coming on the rad cast.
 And he really, you know, he brought it back down the earth.
 You know, we see the, we have these big personas and these big things.
 And I think we always think that it's going to be something complicated,
 that success or growing your business or your brand is like super complicated.
 But Brad brought it right down the earth.
 Just listed to this clip, he talks about the terms of the four keys to effective training
 and the importance of asking the right questions.
 Listen to this clip.
 Is there like a number one skill set that maybe people overlook
 or is often or two or three, you know, there's a specific number here.
 But like things that really make people great at sales.
 Well, when it comes to just sales, you know, there's quite a few.
 I think people overlook empathy.
 They overlook the, you know, empathy being number one.
 I mean, a lot of times if you just put yourself in your customer shoes,
 say to them what you would want to be told, you know, treat them like you'd want to be treated,
 you know, you're going to go a lot farther in sales.
 I think if you really want to learn to sell, learn to stop selling, right?
 And we're learned to sell incorrectly.
 We're being taught to close deals and sell people.
 So, so we can get a commission or we can make a sale.
 When if you just stop doing that, man, instead of being a salesperson,
 try to be a help person, you know, stop selling and just start asking some questions
 and being interested in your customer.
 And then lo and behold, you'll find information that totally correlates
 with your product or service and all of a sudden now that enthusiasm and that passion
 kind of gets transferred to the other person and they buy your product and service.
 So, the way to sell is to not sell, look to help people, man.
 These are the four things you need to train effectively.
 You need good content, repetition, practice and accountability.
 When I worked at the organization, I was providing repetition
 because I worked there every day.
 We were, you know, practice, drill, rehearse every day.
 We were role-playing every day.
 We were we were repeating it over and over and over.
 Repetition is the mother of learning.
 On this neck clip, my man, one of my favorite sports,
 it's always a combat sport guy boxing, my grandfather.
 I remember five, I was like five or six years old.
 So the few memories I have with my grandfather who passed away when I was 16.
 We watched boxing together.
 My dad, my grandfather, we'd sit around, we watched boxing.
 This was like the heyday of Tyson coming along.
 Even before that, like Sugar Ray Robinson, replays of him.
 But the UFC is now the king of martial artists and combat sports that you see on TV.
 And no one more popular than my man Bruce Buffer, the voice of the octagon.
 Look, you think we know how people might be.
 But let me just tell you, for a business and marketing perspective, Bruce is the sharp
 of a person as I've had in 400 episodes.
 He had no fewer than like five companies going on, energy drink, a liquor drink.
 The dude was everywhere.
 And he really gave us some really interesting perspective about business and life inside
 and outside of the octagon in this clip here.
 Where did it's time come from?
 Let's just that.
 I want to know where that came from.
 Let's start there.
 Well, you know, when I started in the UFC announcing and I've been managing my brother,
 Michael Buffer, you know, the legendary greatest announcer of all time.
 Let's get ready to rumble.
 We met late in life and when we did I own two companies.
 I had my first company when I was 19.
 I've been an entrepreneur ever since.
 I've owned a variety of companies, a couple of failures here and there.
 But most all successes, you know, I'm proud to say.
 And when I met him, knowing that he was the announcer, he wasn't everything else,
 we eventually, I sold two companies.
 It became his manager managing his career and everything.
 I wanted to announce back then we agreed I wouldn't do boxing.
 And I said something will come along and boom, this is a very short version.
 And boom, the UFC came along and I worked my way into the UFC.
 But I never wanted to be Frank Sinatra, Jr.
 I never wanted to be not to all respect Frank Sinatra, Jr.
 But I wanted to create my own style.
 I wanted to grow with the UFC to help market the brand,
 being the marketing and branding person they have first and foremost before I do anything else.
 And I told him I said I need to grow with you as the announcer.
 But I didn't think I needed a catchphrase.
 I'm not catchphrase driven.
 I was more like, it's not what I say, it's how I say it.
 So it wasn't until about seven years later that his time came about.
 Everybody always was going, let's get ready, let's do this.
 They don't want it to be Michael.
 I just didn't want to come across like that.
 I could hold myself and win three years.
 I could build my own identity, my own style.
 I would continue if not, I would quit because I just didn't want to be that way.
 So every day I wake up and I was kidding me for it, but I'm serious.
 I look in the mirror and go, it's time.
 It's time to have the best day that I can possibly have.
 So I used to open the show saying it's time to begin the ultimate fighting championship.
 And then Dana White and the Fertitas brought it, bought the show.
 Dana, I met, he said, I don't want you doing that at the front anymore,
 top of the show, and I said, fine.
 But then it got down to the main event.
 And I realized, hey, everybody's sitting here for five hours.
 They're watching the show.
 The main event's about to start.
 The fighter's been training six to eight weeks for the biggest moment in their lives.
 This is definitely its time.
 This is, it's time.
 This is when it's going to happen.
 And I started incorporating it in.
 And gradually over time, it developed to the style that I do it now,
 whether I'm jumping or doing whatever.
 I never know physically what I'm going to do to let do it because I never rehearse.
 Never.
 I feel the energy of the crowd and I just let it fly.
 But when I was in Brazil and 20,000 Portuguese speaking people said, it's time with me.
 I knew right then it hit.
 And that's when I started building it up.
 And then eventually over the last 15 plus years since then,
 you know, I've developed into products, you know, and many things happening worldwide.
 And now it's time has taken on a very individual branding of itself.
 And I plan on reaching a billion dollars in sales with its time,
 whether it's sales, whether not in my pocket, you know, sales of other companies,
 everything, as I achieved over a half a half billions dollars in sales with,
 let's get ready to rumble.
 But I love my brother, but I'm a competitor and I'm going to come in first.
 I love it.
 I love it.
 Did you see, I mean, the UFC's had this meteoric rise in last 10 plus years.
 But like, did you see that coming?
 I knew from the very first day I got involved.
 It was going to be the biggest thing in fighting sports.
 You know, when you're in business, you need to be able to hopefully recognize the brand,
 recognize the future.
 I always think three steps ahead in life, like chess.
 I apply that to every aspect of business and any business I've owned or been involved in.
 Because to me, all business is the same.
 It's just the product that's different.
 But you got to recognize what has the chance to be the big hit.
 I knew that was going to be with, let's get ready to rumble.
 I got contacted by another company called Party Poker.
 Back when poker was not even as poppy as today.
 He wanted me to be part of it.
 One of the things I regret.
 I didn't grab that opportunity back then because I realized online poker was going to explode.
 And I'm a big part of poker myself in my private life.
 But when the UFC came on, yes, it was raw.
 It was a spectacle.
 It needed refinement.
 But I decided to stick with it.
 Make the short money back then that I made.
 Lose money going on trips.
 Everything I could do.
 Realizing that if I stuck with this because consistency is a key in business
 that I knew it would all pay off.
 And I have a simple theory.
 And that's whenever I do business of any kind,
 I have a three foot theory.
 Everybody around me be happy, healthy and prosperous.
 My goal is to help everybody around me get there because then it all comes back to me.
 So, unselfishly, I've been just dedicating my life to the UFC for over 25 years as of February.
 I have watched you on UFC and things like that.
 But the emotion and like, you wear it on your sleeve.
 Like, I got to know you more obviously studying up for this podcast and all that.
 But like, and I love Michael.
 But like, I have always seen this emotion in the way you enter the ring and all that.
 And I'm like, there's something deeper here with you with this.
 And I think you just distill it really well.
 And I think it shines in a lot of what you do.
 And I want to give you kudos for that.
 Thank you so much.
 I appreciate that.
 You know, a writer once said that Michael is like a fine bottle of Bordeaux, right?
 But I'm like a fine bottle of puncher's chance, okay?
 I get out there and again, you hit it on the head.
 I attack it with passion.
 I get back to passions.
 One of my key words, whether it's my feelings for my family,
 a girlfriend or life and business, okay?
 I approach everything with passion that way in business.
 If I get knocked down, I get I stand up.
 And like Rocky said, I move forward and punch harder than ever because you believe in yourself.
 The moment I can't announce the way I want to announce,
 if I have to start phoning it in, I'm going to retire.
 I'm done, okay?
 Every night I walk out there, it's time to be the best I can be.
 And it's that kind of hunger and that kind of passion that I've kept doing what I'm doing.
 I'm 64 now and I won't stop.
 I stay in shape.
 I do everything I can because I train and I get ready for these shows like a fighter.
 The moment I can't enjoy that progression, that evolutionary process, like I said,
 I'm done.
 It's time for me to find another, get up from the table, find another poker game,
 go put my chips somewhere else.
 This next clip is actually from our most reads and episodes.
 But she impressed me so much.
 We've had a lot of energy and excitement on this show over our six years.
 But Jasmine Star was one of the most entertaining and energetic
 and added the most, some of the most best value in the things that she said,
 the energy and passion that she talked about.
 You know, she's a beautiful woman.
 You'll see that if you watch the video.
 But what was so beautiful about her was her grit and her energy and her perspective
 on what it takes to go to the next level.
 Listen to this clip from Jasmine.
 And I think you'll be ready to run through a wall like I was.
 We still owe it to the audience.
 We're going to talk about value on that.
 But everybody wants to know, like, why are you so damn gritty?
 You know, what makes you keep pushing forward?
 Well, got you something impacted.
 Something made you that was a nature nurture.
 Well, what was it?
 Perhaps mix of both.
 My father is from Mexico.
 My mom is from Puerto Rico.
 My dad came over.
 He was like 13, 14 and then enlisted in the United
 States Marine Corps and earned his citizenship.
 So I think that growing up with that perspective as a first generation,
 like, you know, you see your dad being given the golden ticket.
 And I think that, you know, I won the genetic lottery by being born in this country.
 But having a father who is drilled into us, like, we are so incredibly fortunate to live
 in a country where you don't have barriers to do the thing that you want.
 It is on the back end of people who are having the hot spot and the
 audacity to do something that they are unqualified to do.
 And so having that growing up, but then also realizing you're owed nothing.
 Getting into the country, congrats.
 Being born into this country, congrats.
 You're old jack squat.
 Everything that you have is on the back of your willingness to do the damn work.
 And so what it made me gritty knowing I'm owed nothing.
 I don't just because I start a business doesn't mean my business should be successful.
 Just because I start a business and it's successful doesn't mean I'm going to be the top one percent.
 If I go in, in my perspective, just like Simon Sinek says, that this is an infinite game.
 There's no such thing as winning in business.
 You can win your own game, but many of us don't even define what the game
 we're playing is.
 And so all of a sudden, we play a game in our own mind where we move the goalpost.
 And so it's just like, all this year, you know, it's like, I'm going to do my 10 million.
 And the minute we get to 9.5, it's like, no, no, no, I see what I need.
 What I really meant was 11.
 And then we beat ourselves up one of the year because we didn't do the thing that we wanted to do.
 What game are you actually playing?
 Because the minute that we define our rubric of success.
 Because sometimes money isn't always the goal.
 Sometimes the goal is do I have more time to do the things I want to do with the people I want to
 do with with? It's like, what is the point of having a 11 million dollar year if on the back of
 it you miss the people and the things that were the most important to you?
 You didn't win. You lost.
 You just didn't know what game you were playing.
 So for us to actually have a conversation of like, what makes you greedy?
 Well, first and foremost, let's talk about what we're owed.
 Nothing. Let's talk about how we win.
 Setting some goals and then working like hell to get them,
 but not at the cost of compromising the thing that's the most important to you.
 So what makes me greedy?
 The fact that I have simply chosen, this is the game I want to play.
 And every time I get punched in the gut because we always do, that's the sport.
 We're literally playing emotional rugby all day every day.
 We play rugby in our sleep.
 I don't know about you. I play rugby music.
 I wake up and I'm like, oh my god.
 Oh my god.
 This is the game we're voluntarily playing.
 We signed up for it.
 We can't complain about the thing that we want to do to get us to where we want to go.
 So I just think, what a privilege.
 What a privilege that I get to wake up.
 Go on a walk in Newport Beach, have breakfast with my daughter,
 have a conversation with somebody I find intellectually stimulating
 where we get to help and empower other people.
 And then I get to go in and do coaching on the inside of social
 period and then I get to create content.
 I get to do podcast.
 What an honor and what a luxury.
 So if I want both sides of it, the lifestyle, the luxury,
 I better be able to wake up after my teeth have been knocked out and say,
 okay, this is the game I'm playing.
 I'm chosen this.
 What an honor and what a privilege.
 I better show up that way.
 You know, sometimes you have guests that, you know,
 are personal favorites or people that you watch on TV.
 I'm blessed with that now.
 I'm a big sports guy.
 I'm a big college football guy going to Clemson.
 And one of my favorite people on TV, Marty Smith.
 Thank her from ESPN.
 Has his own podcast now.
 But Marty's like always the most like endearing guy on TV.
 And I was just really anxious like talk to him.
 Like it's just got really as nice as he seems.
 He's a southern guy.
 Does NASCAR, does college football.
 He's always seemed like somebody I just want to have a beer with and, you know,
 go fishing with or something.
 And you know what, as you listen to this clip,
 you know why I felt that way.
 If you dig a little bit deeper into hypotheticals,
 imagine we as human beings can change the world if we want to every day.
 We don't have to donate Bill Gates money.
 We don't have to, all we have to do is be nice.
 If I go into the Starbucks and I ask that barista how their day is going,
 they might be having a crappy day.
 And if I say, man, how's your day going?
 He's like, oh, man, I don't know I'm working on like what's going on, dude?
 You by acknowledging them as a human being can completely change their day.
 And that dude behind you in line might be having the crappy day.
 And now that you've changed the barista's day,
 the barista might change that guy's day.
 And then he let somebody into traffic because he's in a better mood.
 And that person in traffic has a better day.
 You can, like people might consider that to be so cheesy, but it's factual.
 And if we just do a little bit, man, it could be, it could change so much.
 Here's kind of a way I look at it.
 And look, here's the facts, Ryan.
 It was an evolution over time.
 When I first started in this, like a lot of dudes, a lot of dudes are insecure.
 We pretend like we're not, but we are.
 And so my greatest insecurity is I like to be liked.
 And in our business, man, that ain't a good one to have.
 Because I mean, there's a lot of people who don't like your style or don't like your haircut
 or don't like how you carry yourself.
 And that's okay.
 That's their prerogative to feel however they want to.
 And you can't force them any other way other than to live your life in a manner
 that gives you purpose and fulfillment.
 I grew up a music buff, like I was always playing different kinds of music.
 Even being a kid from South Carolina, I think I had diverse music, I don't know, interest.
 And nothing was more diverse than being a Clemson playing dance music
 from Moby.
 He was a hero growing up.
 Always respected the hell out of his sound.
 And just he looked different, acted different, but damn, his music sounded good.
 And you know what?
 Talking with him, like we did just this year, reinforced why I think he was successful.
 But also reinforced what I've learned to be true watching that money and fame.
 Don't make you happy.
 But don't take it from me.
 Take it from this clip from Moby.
 Like on one hand, there is the idea that fame and wealth fix everything.
 But then on the other hand, there's evidence.
 And I would say if fame and wealth fixed everything, Donald Trump would be the happiest person in the
 world. Kanye would be running through a field singing happy songs.
 A Vichy would still be alive.
 Kurt Cobain would still be alive.
 Amy Winehouse would still be alive.
 Chris Cornell from Soundgarden would still be alive.
 And on and on.
 So clearly there's a disconnect where we all think that fame and wealth will fix everything.
 But in the real world, there's no evidence that that's actually the case.
 And it was a really interesting challenge to not just experience that academically,
 but personally.
 And finally, this is a marketing and business show.
 And you know, one of my favorite guests.
 He's come on multiple times.
 He's the smartest guy in marketing.
 I don't mind saying that.
 I can play number two here.
 But in all seriousness, Christopher Lockhead, the father of category pirates and
 category development, Christopher came on the show a couple of times.
 He really gave you the framework for how to build your business, how to do your marketing,
 and so many other actionable things.
 This was if you want true value and action that you can take,
 you go back and listen to these full episodes with Christopher Lockhead.
 Here's one of my favorite clips from the interview with Christopher.
 How many companies do you know who talk about what they sell in market as a solution or solutions?
 Right.
 Yeah.
 Okay, well, here's an aha for you.
 Just listen to the word solution.
 If somebody's going to buy a solution,
 they need to have a problem.
 And one of the biggest unlocks in category design, as distinct from idiotic marketing,
 is don't market your product.
 Market your problem because the bigger, more urgent, and more strategic, the problem,
 the more time, money, and energy people will invest in solving the problem.
 When you evangelize the category, you don't have to say to people, and by the way,
 I'm one of the leaders in business dialogue podcasts, you get it for free.
 And it's more powerful than if you actually promote yourself or your product or your brand.
 You're promoting an idea.
 You're promoting what's possible in the future for your prospector customer.
 That's a way more powerful thing to talk about than, hey, isn't my fucking cardinulator on them?
 I love you, man.
 All right, man.
 So as you've heard, we're a bit blessed to have some of the best and brightest
 in the business and marketing world. That was just a taste of some of my favorite clips,
 some people known, some people well known, some you might just be hearing of.
 But that's how it's going to be with the Radcast.
 We're going to bring you great perspective across entertainment, sports, business, marketing.
 We're going to bring these stories to life, we're going to share value in and out of business.
 The only way we know how I can't be more thankful for my team, for everything,
 all the work that takes to bring 400 episodes to life.
 If everyone that listens and downloads, we are just getting started.
 Here's the 400 bore.
 And you know where we'll be the radcast.com.
 You can listen to all the episodes.
 You can watch all the episodes.
 You can get all the information.
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