The Week of May 5, 2023 Marketing and Business News: AI Can’t Replace Human Writers
Welcome to the latest edition of The Radcast with your hosts Ryan and Christina! In this episode, we are joined by special guest Chris Hansen, co-founder of Genesis Reference Labs and partner/co-founder on Vaycay. We discuss the latest news, and where we're headed with the Vaycay brand.
We also dive into the Writers Guild of America’s strike and are refusing to regulate the use of AI. Additionally, we cover Heineken's new platform for gamers that serves as a matchmaker, and a lot more! Tune in now for informative and insightful discussions on the latest trends in business and marketing and be ahead of the business game!
Key notes from this episode:
-
Small talk
- AI can’t replace human writers (01:17)
https://techcrunch.com/2023/05/03/ai-replace-tv-writers-strike/
- Heineken plays matchmaker for gamers on new platform (04:27)
https://www.marketingdive.com/news/heineken-gaming-brazil-beer-matchmaking/648742/
- AI can’t replace human writers (01:17)
-
Radnews
- Last week: Microdosing Goes Mainstream with Cesar Marin (06:45)
- Next week: David Segura (09:25)
-
Sponsor
- Good Ranchers: American Meat Delivered (11:10)
- www.goodranchers.com
- $30 off with our code RADCAST
- Good Ranchers: American Meat Delivered (11:10)
-
Social Media News
- Blue verified checkmarks are coming to Gmail (12:50)
https://techcrunch.com/2023/05/03/blue-verified-checkmarks-are-coming-to-gmail/ - YouTube embellishes Shorts ads as monetization struggles endure (15:40)
https://www.marketingdive.com/news/youtube-new-shorts-ad-formats-revenue-newfront-2023/649103/ - Meta says AI is improving ad efficiency as revenue growth returns (17:45)
https://www.marketingdive.com/news/meta-platforms-says-ai-improves-ads-efficiency-Q1-earnings/648798/ - TikTok opens up its revamped creator fund to all eligible creators in the US (19:33)
https://techcrunch.com/2023/05/03/tiktok-opens-revamped-creator-fund-all-eligible-creators-us/
- Blue verified checkmarks are coming to Gmail (12:50)
-
Marketing News
- Popeyes celebrates New Orleans in first campaign by new AOR McKinney (23:20)
https://www.marketingdive.com/news/popeyes-mckinney-campaign-new-orleans/649010/ - Jim Beam encourages togetherness in ad set to ‘Sweet Caroline’ (25:40)
https://www.marketingdive.com/news/jim-beam-people-good-for-you-label-alcohol-marketing/649131/
- Popeyes celebrates New Orleans in first campaign by new AOR McKinney (23:20)
- Sponsor
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you're listening to the ride cast a top 25 worldwide business podcast if it's radical we cover it. Here's your host, Ryan Alford. Hey guys, what's up? Welcome to the latest edition of the rad cast. It's Friday May 5th, 20, 23 are weekly marketing and business advertising and interesting news of the week. Join by like always, the lovely Christine Egosi. We're in hat. I'll bring us. We're in a hat. I know. Got a special guest in the studio. You do. Mr. Chris Hansen's here. What's up, Chris? Co-founder of Genesis reference labs and my partner and co-founder on VK. Hey, it's time to get away, buddy. You know, always in G Vegas. Glad to have Chris in the studio. We'll talk a little bit more about VK where we're headed with the brand and a few updates there. But small talk is always here. It is. And this is big news. The writer's guild is on strike. Where he'll America is striking and pursuit of a livable working living work livable working conditions, three words of jewels. Adam Conover proposed that writers not have to adapt to it. We're going to rise again. Adam Conover proposed that writers don't have to adapt to AI output, which has been more present in the writer's room. And for as much as it's taking over, it cannot replace human beings. So this is pretty damaging. It can't. And like I totally respect where the writers are at here. Yeah. But at the same time, it's be careful. Like you don't have the like the AI. Here's some leverage. You be careful with how far you push this. But I think what ends up happening because I was talking to a couple of my actor friends about this and not so much in the theater, but specifically in the film world. They're like auditions have almost come to a standstill because they don't have scripts. And actor, if you find out that it's written by AI, it's the whole script going to be written by AI. And you don't want an audition for it. And you don't. Is it going to have the renewal rate that at some one with a name? Some script writers going to figure out how to use this appropriately. So I'm making a lot of money. That's how I came up with the shot list this week. Yeah. Yeah. Straight up was. Yeah. You got to use it. It needs to help you. You should take some shortcuts. But you still got to have some creativity of your own, at least to formalize the idea. And how do they determine that? What's this time of me from saying, write me a two hour movie script on a drama in a comedy? Can anyone tell it was written by AI? That's the big question. And I guess it's how transparent you are and how good you are using the prompts on chat GPT to maybe enhance the story. Yeah. And that's where you have to use your mind. And that's where like prompt engineering is like the word now. Yeah. He's not going to become like a job. My resume. Prompt. Just prompting me, baby. But asking the right questions, because it's an answer platform. And so it's all about asking the right questions. And once it gives you an output, again, asking another right question of, can you do it this or that? Like adding it down to the gray area with the strike specifically, it's the gray area of where does the copyright fall? That's what's interesting to me. And I thought that's where this was going. And I don't know if the article is quite touching on it, which is these machines, the AI is scraping the internet and formulating original thoughts. But there are original thoughts and writings based off of original writings from copyrighted material. So it's knowledge based to write a hit song is based off of this search sounds really close to the Drake. So whatever it might be, because that's part of the influence. And I guess that's no different than a human being. We're all influenced. But is it how close to home is it to the original copyrighted stuff is the question versus I don't know. Like it's getting pretty good. I don't know if I can write full like sitcom scripts necessarily, but I wouldn't. I'm asking it to write a monologue about cats in the voice of Aaron Sorkin. Okay, this can be good. We come while it's formulating. We move on to Hynakin. All right, let's get after it. Hynakin plays matchmaker for gamers on a new platform. They're helping gamers connect with others who have similar gaming skills and interests via a new digital service that matches players based on skill level availability and favorite game among other criteria, according to information shared with marketing dive. This is a tender for gamers. I like that one of the criteria is like how good you are. Can you beat Super Mario in three minutes? I'm so bad at Super Mario. It's like Call of Duty now. I'm aging myself by saying Mario, but do you know the secret tour behind whatever the insert newest game here that I can't think of? Hello, 27. Yeah, but Hynakin is releasing collectible editions of its packaging inspired by different types of games, role-playing games, sports, first-person shooters, and multiplayer online battle arena games. There's a QR code on the packaging that directs the consumer to. All jokes aside, look, the gaming is huge. For a brand to lean into this, if they pull it off right, you don't never know. We realize these articles and we don't have, unfortunately, hours upon hours to test every theory that is brought up in these articles or every experience. But what I do know is gaming is nothing to laugh at. The eSports and all that shit is so it's mind-blowing how big it is. Switch and everything. Oh yeah, the premier beer sponsor. Yeah, I personally hate Hynakin. I think it pays like this. Some they're never going to sponsor us, but I wouldn't want them to because I couldn't be authentic about it. Yeah, yeah. I almost bought a moisturizer, but I couldn't because it smelled like Hynakin. I was like, no, no. Hynakin. I get it. But I like the, I like the play here. It's just, it's all about the execution, right? If it has the UI of Tinder and now you're talking, it's quick. What's up with the words today, Christina? We've been in the sun a lot. You have a contact eye from the audience. Plenty of niche dating app. Farmer's only. Yeah, whatever the one's called. Oh yeah. It's from my dad that he's going to find a second life with my mom dies. I haven't looked for a far more. No, I think it's brilliant. Yeah, we'll see. Just make your beer taste better. Got some rad news for us. Yeah, now this week sees a mirror. Hey, microdocings going mainstream. Speaking to that, we're going to be talking more about that. We're on the cutting edge of all that. But in all seriousness, this guy was had a very severe addiction to multiple things, but primarily smoking and relying on weed like 24 or 7. I don't personally have a problem with weed, but I think anything you're doing and having to rely on while you're every waking is not good. And he got off of weed like in two weeks, like just microdosing and getting his head straight. And so it's being tested for all timers and lots of stuff. And it's, yeah, it's, let's get out of our own way here. This stuff needs to be, it needs to be tested and done, which we'll talk more about. But I really admire, because he's your work for CNN for 25 years. He was a legitimate executive producer, had a legit, legit credibility. Yeah. And he's coming out and he's taking a stand for suicide in mushrooms. And like, what is doing for him? And he's not to my getting high. He comes out and says, this is minuscule dose that he takes. But I don't know, it was a fascinating interview. So if you've been hearing, reading thinking about it and you didn't check out this week's essay, that that launched on Tuesday, very fascinating. Got a lot of feedback or DMs on that on excellent Instagram. A lot of people are exploring these things that you wouldn't expect. And it's time. We're going to make this stuff in a lab that gets people hooked on stuff. And but there's natural forms of medicines and things that can, when used appropriately, be good for you. Which potentially, we all forgot about. It seems like pharmaceutical dad companies that are such marketing geniuses the last 20 years, let's say. But there's a large point in time where I believed, oh, it's coming from a doctor of pharmacy. It's got to be healthy for me. Where at the very basis, I have to think anything natural to earth is here for a reason and better for you than anything synthetically derived. But yeah, the micro scene is huge. I know lots of people myself included on that path. And it's been extremely beneficial to me in a lot of ways. But it's, and I think I saw yesterday, like Colorado, I think fully legalized, I believe. I don't know if it's recreational up to a certain amount. But it's happening. Stayed by state, even if it's therapeutically where you're seeing a medical practitioner and doing it. But it's getting a lot of traction. I think we're going to hear a lot more about it this year and in the next few years. It's exciting. It's very exciting. Yeah. I'm a big fan of the minor amount of microdosing that I've experienced. Yeah. Minor micro-ing. Yes, minor micro-ing. Next week. David Segera, hey, this is going to be meta as it gets right here. CEO and founder of Glassbox Media. He's helping creators in the podcasting space bring it all together with sponsors and creating IP around your shows and really organizing it. And he's really hot and pun intended high on a podcast in general saying that the IP generated from podcasts will supersede even like TV and other things long-term because of especially audio video ones. And so we're really helping people that need have a good show, have a good concept, but don't have a firm sponsor, IP trademark organization and really helping them bring that along. Yeah. So Glassbox Media. Yeah. Exactly. Glassboxmedia.com. Check that out next week is a really good interview and really insightful if you have interest or have thought about starting a podcast. A lot of people have, but this will be a great starter episode for understanding the ins and outs for monetization, IP content, etc. David Bruce, a very cool guest and we really enjoy it. They excited to be to a media event in New York next week, but I'm not going to be able to make it. I'll be on your step. Yeah. Yeah, you can actually be a right cast representative. I did. They invited all the top show hosts to the upfronts for media buying. So because podcasts comes so big. We'll talk. We'll talk. I do it. There you go. So we went from Glassbox. Now we're going to meet boxes. Oh, yeah. Keep it in theme. Natural. You get a box with Good Ranchers. American Meat Delivered. If you head to www.goodrangers.com and use code Radcast, just Radcast, you will get $30 off your first box. This is the best thing. Best time of year to order this because it's almost summer and it's time to grill, grilling season or again, in my case, cast iron skill at season. Have you broken out your grill yet, Ryan? Are you kidding me? I have multiple times. I had I had a Good Rancher steak last weekend and some burgers and I laid out some New York strips for the weekend this morning. There you go. The grill is fired up and ready at the offer. Residents. And yeah, the kids get excited. They see the steaks laying out. They're like, oh, yeah. And I'm like, you know, that's Good Rancher steaks on. They go. I'm here. Delivered to the door. Now, good friends at GoodRangers.com. The official steak sponsor, protein sponsor. Ryan offered and the Radcasts. Let me tell you. And that's saying something because I like premium steakhouse quality at home. Yeah. And that's what we're getting every time from GoodRangers. I do not buy meat from the grocery store anymore. No, you won't. There's why you burgers. You throw them, take them out. I'm telling you, you will thank us for it. They've got so many programs going on right now. Go to their website, goodrangers.com, plug in Radcast, get $30 off. And you'll thank us later and invite me over for some steakhouse. Yeah, there you go. I'm in swap recipes. Yeah. And support your small renters. There you go. Exactly. All farm raised in the US. This is the best meat you can buy delivered right to your door. Love these guys onto our social media news. I rolled my eyes when I read this one. Blue verified check marks are coming to wait for it. Gmail. I know. Gmail is introducing blue check marks for verified senders leveraging Gmail's brand indicators for message identification or BIMI. The blue check mark appears next to sender's names and users can hover over it to see a blurb confirming its authenticity. All right. So I agree with the rolling of the eyes on this like in this premise, but I will say this two things. There's a piece of advice here and there's an insight. Number one, anybody and everybody can sign up for Gmail. If there's anything that ever made sense, maybe for verification, it's fucking email. Like because you get these random things as Gmail and because it's somewhat its Google, it has somewhat of credibility. It's in not my mind, but a lot of people's mind. But most of them are three email and most of them are Gmail account. So it makes functional sense, probably as much as any other sharefication. I'll also say if you run a business, I don't care if you're an influencer, I don't care if you have a multi-billion dollar corporation, I don't care if you have a side hustle. Get your domain name.com on your email. If you email me and ask me to do a partnership with you or ask me to do something and you have a Gmail account, I delete it immediately. You aren't taking yourself seriously if you have a fucking Gmail account. Like you need to have, you need to, I just got mine for cry comedy. I'm so surprised. Yeah, Christina. I just need to come to cry. Dash comedy. Cry comedy was three grand. So we're holding off. But still, but you have to have your freaking domain in your email address. Sorry. I mean, it's just, yeah, if you're part of this totally personal with relatives, fine. And not the red cast at gmail.com. Absolutely. Nothing screams. It's not legitimate. Faster than a business asking me to do so literally, I probably get 200 sales emails a week. We all get them like different things, pushing things. And sometimes the emails fairly well written. It might even be a service I might consider. But if it's at gmail.com, delete. Because that just means one, you don't take your business seriously. Two, you don't understand marketing or three. You're just so cheap. You didn't buy your fucking. I'm really passionate about that. Because it bothers me that people don't like, it's such an easy step. You can do it in 10 minutes. Right. It's a good gauge of how it's one really going to put in some work and a very small amount of money for credibility. And looking, that's have a lot more than just that. But let's just like table stakes, like to be honest. But the blue check is a little odd. I wish they'd call it something else because I agree it should be. It is weird though, because you get, you don't know who scam not these days. Oh my gosh. I know. It's wild. Yeah. Got some YouTube news back to YouTube shorts. They are embellishing short ads as monetization struggles endure shorts and in-feed video ads are extending into video reach campaigns, which use artificial intelligence to serve the ideal combination of ads. Targeting solution YouTube select will also be compatible with shorts to pair ads with trending content. YouTube's get need away at a little bit like it's still the biggest video platform in the world. So let's be that I'm not going to go back for that. I'm not crying to the forum too hard crack comedy. But I will say that they are having to once eat in a little bit on short form with TikTok. And even if you just, if you're just mindless. I will say my kids are on it though a lot because I won't let them be on social media yet. But they're the most money for creators on YouTube still. It's the hardest algorithm break into. But yeah, no, it's freaking a nightmare. It's like it's taken five years to get a thousand views on a broadcast video. I know. You can like randomly get that on a TikTok if it just it's like remote. Yeah, you got some thousand. And so YouTube is hard to break in. But it makes sense that they are improving their ad platform. It keeps them competitive. Yeah. So I will say this. I do think there's more credibility within YouTube. I like YouTube a lot as an ad platform with influencers or within what they're selling here are these ad platforms that tickets got to touch more credibility than some of the stuff on TikTok or Instagram sometimes. Like the closest thing to a traditional advertising. Yeah, it's the closest thing to that kind of kind of interest is probably the most expensive to advertise on. It is expensive. But it's but I think it works if you have the right targeting and right ad. It tells you that if you're not going to be, you can have everything right on Instagram and it flops like crazy. Right. And you don't know exactly why you're like, yeah, good piece of content. You get good targeting. If I see an ad on YouTube, I take it as more credible than an advertisement on Instagram. Totally. Yeah. That's interesting insight. Meta has now said that AI is improving or meta says AI is improving ad efficiency as revenue growth returns. Meta platform is revenue grew in the first quarter according to an earnings release. The news suggests that the social media giant is showing signs of a turnaround following several quarters of declines. This is because of AI. Yeah. What was the rationale for what the AI is doing advertising AI tools increased monetization efficiency for reals? Okay. So they're using AI to improve the ad platform which improves their profitability. That makes sense. I thought maybe it was like creators using AI maybe putting more ads in the system because they can generate it faster because that might be happening too. Yeah. Because everybody's just say, hey, chat GPT, make, make me an ad. Right. Uh-huh. Actually have our cat monologue finished in the voice of Aaron Sorkin. Oh boy. Here we come. But I will say this. Hey, Chris and I were talking about this. I don't know, yesterday before Facebook is not dead. I mean, there's still a lot of people that have never migrated off of Facebook to go anywhere else and still live there. I get booked for a lot of comedy shows through Facebook. Yeah. Which is that's the main platform people will contact me on. I was weird. Yeah. And like Facebook Messenger, I'd still get every crazy uncle and third every birthday. Are you still living? You follow my stories. I keep stories out so you can keep along keep along with it. I have to call you. But I still like I still stare step when I post because like certain people don't follow me like family members are only on Facebook. So I just don't post things. Yeah. I think you can be a little bit easier. Yeah. Yeah. A little more private. It's a different demographic almost. This next one is great news. TikTok opens up. It's revamped creator fund to all eligible creators in the US. So they launched the creativity program beta, a revamped creator fund available to all eligible creators to qualify. You just need to have you need to be in the US and have at least 10,000 followers and 100,000 views in the last 30 days. The program rewards higher average gross revenue for qualified videos and offers an enhanced dashboard with analytics and insights. Keep making money. Yeah. I got to get more followers. It's interesting where it's going to go with all this stuff. Twitter's not making you pay to have the check and like to get more awareness with essentially like running ads. I think you're going to see this interesting world we're going to move into where you pay more to get the social content that you get every day. No, I'm not like next year, but eventually because it's becoming the entertainment of it's the TV of now. Like if I cable to watch cable news or sports or whatever and creators have to get paid if they're going to keep doing this. The ones that you actually want to watch. And it is it's so time consuming. It is a full time job. It's going to go there because look at Instagram with the what is it called the exclusive or you can. Yeah, like the exclusive content. Yeah, but subscribe. And honestly, prime example, only fans. People have people paying every month for whatever. And some of it's not risk-a-stuff. Right. You have comedians with only fans and musicians and whatnot. So I think that's your right indicator. I think it's going to be more of that than you even think eventually for what you pay. Content's not free. The way it's worked so far is they make these platforms free so that they get volume of eyeballs, which then they could do ads. Yeah. But as the ad revenue goes down, so that's and that's what Elon Musk has done. Their ad revenue had gone down. So he was charging people because you're getting awareness on my platform. It's like, again, it's ads for me. Individual personalize. If you want more awareness, you have to pay to get more awareness. Advertising the newspaper nowadays. Yeah. It says Twitter is the public forum now. And so we're going to have to put the genie back in the bottle a little bit because everybody's conditioned for this stuff to be free for so long. And like back in the day, you've never complained that if I've got to pay to run an ad on TV or no, it's just common except that that's what you had to do to get that reach. Yeah. And now the reach has been quasi-free. So it's going to be interesting how that all comes around. But look, TikTok's doing a smart thing. They've got a good thing going. The revamp and making it easier for their creators to get paid. And they're leaning into it at least. I think it also all your organic reach. They're already getting. Yeah. It also covers their skin with trying to get shut down. Competitive. Right. And if it becomes even more of more a piece of people's livelihoods, it'll be absolute chaos. Yeah. The platform gets banned. If you got people making money, they're going to push back on the band. Exactly. If I just wish they worked on the messaging you are. Oh my god. It's so bad. It's so bad. I don't even, I can't even deal with it. I know. I completely can't have you can't message. You contact people like no. No, it's just why everyone has their like Instagram. I really don't. I need a syllabus or a manual for how to do the messaging on TikTok. Yeah. Because it's like your connection who you followed liked you and say hi to them. What did they say? Is that a message or is it just a message from Goddard? Did they weigh that mean? Like back. It's like sending flair. Is there something to throw me a bone? I'm just trying to like message somebody. Okay. Social media. Yeah. Again, we got to end it on some food related articles because it's lunch for us. Pop eyes is celebrating New Orleans and their first campaign with their new marketing agency AOR McKinney. The campaign is called We don't make sense. We make chicken, which I think is great. It'll launch digitally this month with nationwide out of home and television spots set for June. The effort also allows consumers to search for the brand's mascot poppy through an interactive commercial on the chain's website. Pop eyes is just everywhere now. They've been saying about how their campaign was on the chicken sandwich. Yeah. That was huge. That was viral. Yeah. It was just funny like being in the ad business. I haven't seen AOR in a while. That's agency of record. That's, I didn't know they even handed this out anymore. McKinney, who is a pretty large agency. I just, have you eaten the pop eyes? Yeah. Is it? I haven't eaten the last time I ate it. It was pretty delicious. Yeah. When that whole craze happened a couple of years ago, but I haven't had anything else there or a meal. I mean, like, so I have no real gauge here on the. Yeah. I've never eaten there. Okay. The sandwiches were good, but I never went back. Yeah. Is it like KFC quality or we'd like, is it a higher level or we're getting a nod from our producer Sawyer fan? Yeah. Yeah. All I know is that church's chicken line on a gust of rain. Oh my god. Is I'm going to stock a church's chicken wrap around. I don't know what it is about 330 like it is. I've heard it's amazing. It is. I was a deal. It must be like maybe like one of those have Taco Bell has to get a little second meal like three dollars. Maybe it is because that line is unbelievable. Yeah. I'm watering down Popeye's moment here on our show. So now when I'm talking about 330, we can paper pop over there. It's your head. There you go. Get in there. That's a little wave of that. Yeah. That's a vacay in itself. There you go. We don't make sense. We make chicken. I think it's a great line. Yeah. I like it. I want to see, this is basically want to watch some of the spots. I can't see them. But McKinney's a good agency. They're creative though. I'm sure it's a good campaign. But I can't believe anyone's still agency of record. They're most of these brands. 15 agencies now. And no one's actually the agency of record. That's just this is the old ad guy geek talk in pardon me. Hits blunt. Yeah. Next article. Jim Beam encourages togetherness in an ad that's set to sweet Caroline by good old meal diamond. This came out on Monday may first in the new spot. There's a 15 second 30 second and 60 second version set to the song sweet Caroline as a bar full of people sing along emphasizing the importance of human connection. The campaign will air across broadcast streaming social media and digital channels. It's set to launch an additional markets later this year. This is a like direct reaction after COVID. I think it's brilliant. Alcohol bring people together. Baseball brings people together. And when you hear sweet Caroline, you think about all those things. How can you like I can't even read the words sweet Caroline without starting to sing it. Like Sorry. Michael Jordan, Michael Jordan even sang on this but Michael Jackson sang on these microchants and so occasionally. Just have to rip it out. Single Rello. Yeah, exactly. This seems fun. I don't like Jim Beam personally but he's kind of a dick. He does have his son makes a second little so that's actually pretty tasty, but it's probably going to turn to a trend You're gonna start see I bet you baseball stadiums are gonna start they're gonna play it They're gonna play and I think you'll see this turn viral Some yeah, yeah, I can see that take a shot to Jim beam Caroline Caroline. Yeah, that's every Friday night. Some setting America. Yeah, there's a bunch of drunk dudes seeing sweet Caroline Is I like like pickle shots like double pickle pickle. Yeah, but that's usually like hennessey or like Jameson or something I think Try out with Jim beam make it taste better. I'm really dogging on all the liquids today. I don't like hinnock in or Jim Me make all for though. You know she like fuck with some make up. Yeah, I do Coke zero. Hey gotta keep my girl a shaker Let's talk vacay for a minute. Yeah, excited to be partnering with you and We got a lot, but we've been over at the factory today. Yeah, it's been a busy week I know who are I like watching the Donuts got me Yeah, yeah, yeah, yeah, so I know I'm excited. We've got we talked about a sack of dope mushrooms. Yeah earlier. Yeah, we've got a mushroom product coming out How would you describe this for people that are listening like the whole functional Yeah, we're all familiar mushrooms. It's in we eat them for some reason we only think about them Eating yeah, yeah, I'll take on a steak Chicken like we had last night. Yeah, man, Chego chicken man. Chego chicken. Oh, yeah Functional mushrooms really There's tons of great qualities benefits to mushrooms, but we're looking at the functional mushrooms like lions made quarters, ebshaga Really brain-boosting supplements. Give me a new tropics now. We're seeing just What's helping regrow cells in your brain your memory your focus your cognition for me? I've noticed my caffeine intake and my coffee has went down because I think everyone's looking for more energy in the day more of a boost right So I started getting into maybe a year and a half ago Taking some mushroom blends just in the morning with my coffee and Probably then a week I could tell a difference. I swear by it I'm really excited about that. I think that's gonna be a product that Do we're gonna love? I like to say we're gonna make alternative wellness the only alternative It doesn't need to be alternative. It needs to be it's natural wellness. That's what's crazy is we have to call it these things because The things that come from the ground right are alternative right, but if it's made in a lab with 1700 chemicals that it do whatever to you then it's okay Has done pretty good thus far. It's just for us for the hundreds and thousands some say billions of years It wasn't really until the 50s that the pharmaceutical industry and synthetic stuff started coming about I think there's like you said. It's crazy when you think about it like that It makes the most sense. Yeah, that we did at least go down that path further than we have at this point in the 2023 and I think the reason we haven't exposed that path was You can't patent it if it's natural to plan it if you can't patent it. Yeah, but I think it's an exciting time I think people are getting a lot of awareness about this and people are looking for something else We know it's out there Clearly, there's still people looking for different things that are better healthy or more organic and there's a huge push right now Organic everything everyone wants a natural. So We're gonna we're gonna give it to him and We're gonna destip if I had along the way. It's a fact take a vacay.com check us out lots of exciting things happening and Natural ways to relieve stress, pain, anxiety a lot of different things so excited about that and you can follow us on Instagram vk.global Got a couple of counts, but that's the best way to get to us. So Chris, where can I keep up with you on social media? Instagram Chris Brobey Hanson BRO BY Or you can shoot me an email at Chris at take a vacay also There you go Any final words there Christine Augustine. No, I got a cat monologue to read once we in this thing there we go Let's have at it cat monologue Generated about chap gbt. You want to do it now? Yeah, the short version the first one The first one it came up with in the voice of Aaron Sorkin was one two three four five six six paragraphs long This was only one Ladies and gentlemen, let's talk about the enigma that is the cat these creatures from house cats to lions and tigers Have captivated and bewildered us from millennia. They are paradoxical beings both aloof and affectionate independent and needy Cats challenge our expectations and represent the wildness within us all They're unpredictably and their unpredictability and refusal to conform remind us that life isn't always neat and tidy So embrace the mystery of cats for in the end It's the untamed and unexplained that makes life truly worth living Okay, I'm gonna say this that might yeah, that might be the best Explanation of what cats are like I've ever heard because we all go the cat I get it on the level Of course, yeah, I understand cats more after the hearing that yeah, I kind of want to panic at some towns But yeah, because they don't like you. They don't like people. I like people that like me. I wouldn't mark everyone It's your mind. I have the most marvelous mr. Marshall be an exception because he sounds like he's loving. Oh he is See there's good ones. Most cats don't like people like they You have a run enough cats But your cats are the opposite base your cat is a little bit more than dogs. Is it like affection? Yeah, but can you guys admit on a one-to-one basis Cats don't generally love that type of affection as much as dogs maybe I've just been Yeah, I don't know I've had I've always preferred cats to dogs and the ones I've had have always been Insanely affectionate toward me in a way that dogs haven't been my cat runs to greet me my dogs. Don't the cat whisper There's a joke and there's somewhere Yes, we're gonna leave it there you know where to find us search for cat whisper you'll find hall today's highlights And wade too much about cat monologues from Christina Yassi you know reach us the radcast dot com You have all the highlight clips from today all the full episodes We've just uploaded a ton of new stuff all the video the full videos the short video we do short look If you're following on Instagram you need to we do 10 minute condensed versions of each episode for all you people with AD Like me You need to get on there that 10 minute version you get all the nuggets in 10 minutes the video go to Instagram The dot rad dot cast. I'm at Ryan all offered on all the platforms You know that for saw your on the ones and twos Christina Yassi my man Chris Hanson I'm Ryan awful to see next time the radcast Or at Ryan also stay radical